Home Blog Page 1146

Pomegranate Flowers Meet with Azaleas: Guests from Hong Kong and Taiwan and Farmer Painters”Jointly Depict” a New Vision for Cross-Strait Relations

By
Advertorial Desk
-

XI’AN, China, Feb. 2, 2026 /PRNewswire/ — A News Report form Shaanxi International Communication Center:

 

Recently, filmmakers, writers, and personal content creators from Hong Kong and Taiwan visited Huyi District of Xi’an City, known as “China’s Premier Hub of Painting Art”, to learn about the history and production process of Huxian Farmer Paintings.

Huxian Farmer Paintings originated in the 1950s. They are a unique type of painting derived from folk arts such as paper-cutting and embroidery.

It has gained global fame for its artistic characteristics of “exaggerated shapes, intense colors, and profound implications”.

During the visit, the group took the pomegranate (Xi’an’s city flower) and the azalea (Taipei’s city flower) as their creative themes and jointly created a themed painting titled “Pomegranate Flowers Meet Azaleas”.

They depicted the iconic landscapes of Shaanxi and Taiwan on the same scroll, vividly outlining a beautiful vision where people across the Taiwan Strait are heart-linked and hand-in-hand, jointly creating a shared future.

 

Yalla Group Announces Partnership with Saudi Esports Federation to Drive Growth of Local Esports Ecosystem

By
Advertorial Desk
-

Appointment as Official Event Partner of Saudi eLeague 2026

Collaboration to drive the development of the Women’s Saudi eLeague and encourage greater female participation in esports

Joint talent development initiative supports inclusive growth of Saudi Arabia’s national esports ecosystem

DUBAI, UAE, Feb. 2, 2026 /PRNewswire/ — Yalla Group Limited (“Yalla” or the “Company”) (NYSE: YALA), the largest Middle East and North Africa (MENA)-based online social networking and gaming company, today announced a strategic partnership with the Saudi Esports Federation (“SEF”) to drive the continued expansion of Saudi Arabia’s national esports ecosystem, broaden opportunities for local talent, and promote greater inclusivity in competitive gaming. The partnership represents a key element of Yalla’s strategy to deepen engagement in Saudi Arabia, one of the region’s most important growth markets.

Supporting the aims of Vision 2030 and the National Gaming and Esports Strategy, SEF and Yalla Group signed two Memoranda of Understanding (MoUs) to further develop esports within the Kingdom and establish new pathways for aspiring talent to develop key skills and experience.

Under the partnership agreements, Yalla has been appointed Official Event Partner of the Saudi eLeague (SEL) 2026, the Kingdom’s premier national esports competition. Support for the Women’s Saudi eLeague will be a key focus of the partnership, aligning with Yalla’s dedication to promote inclusion, community development and broader participation in digital entertainment. By cultivating female talent and establishing structured pathways for women’s participation in competitive esports, Yalla aims to contribute to the growth and vitality of Saudi Arabia’s gaming sector.

In addition, Yalla will launch a talent development program in collaboration with the SEF’s Saudi Esports Academy, designed to foster local esports talent through training, mentorship, and competitive experience. The initiative aims to strengthen foundational talent pipelines and improve the long-term competitiveness of Saudi Arabia’s esports ecosystem.

Saifi Ismail, President of Yalla Group, said, “This partnership marks an important step in our engagement with Saudi Arabia’s esports sector. By supporting both national competitions and talent development, we are proud to contribute to the sustainable growth of the Kingdom’s gaming ecosystem.”

“Partnering with a MENA leader like Yalla Group brings valuable regional expertise to the Saudi eLeague,” said Ibrahim Alsheddi, Chief Shared Services Officer at the Saudi Esports Federation. “This collaboration is crucial for amplifying the league’s prestige and ensuring it delivers a world-class experience for players and fans.”

Yalla believes this partnership positions the Company to propel growth and progress across Saudi Arabia’s gaming and esports industry while delivering long-term value through disciplined market development and increased impacts in the region.

About Yalla Group Limited

Yalla Group Limited is the largest MENA-based online social networking and gaming company, in terms of revenues in 2022. The Company operates two flagship mobile applications, Yalla, a voice-centric group chat platform, and Yalla Ludo, a casual gaming application featuring online versions of board games, popular in MENA, with in-game voice chat and localized Majlis functionality. Building on the success of Yalla and Yalla Ludo, the Company continues to add engaging new content, creating a regionally-focused, integrated ecosystem dedicated to fulfilling MENA users’ evolving online social networking and gaming needs. Through its holding subsidiary, Yalla Game Limited, the Company has expanded its capabilities in mid-core and hard-core games in the MENA region, leveraging its local expertise to bring innovative gaming content to its users. In addition, the growing Yalla ecosystem includes YallaChat, an IM product tailored for Arabic users, WeMuslim, a product that supports Arabic users in observing their customs, and casual games such as Yalla Baloot and 101 Okey Yalla, developed to sustain vibrant local gaming communities in MENA. Yalla is also actively exploring outside of MENA with Yalla Parchis, a Ludo game designed for the South American markets. Yalla’s mobile applications deliver a seamless experience that fosters a sense of loyalty and belonging, establishing highly devoted and engaged user communities through close attention to detail and localized appeal that profoundly resonates with users. For more information, please visit: https://ir.yalla.com.

About Saudi Esports Federation

The Saudi Esports Federation is the regulating body in charge of nurturing elite gaming athletes and developing the gaming community and industry in Saudi Arabia. The Federation’s activities are categorized into two complementary streams. The first stream works to develop all levels of competitive gamers, starting with the grassroots community level and moving up to professional esports athletes that can achieve global excellence. The second stream works to develop the entire gaming/esports value chain by catalyzing the industry and enabling talent. Since its establishment in late 2017, the federation has organized multiple world-class national and international tournaments and events, attracted investment from local private sector actors and worked with international developers on opportunities in the Saudi market.

Safe Harbor Statement

This press release contains statements that may constitute “forward-looking” statements pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “likely to” and similar statements. Statements that are not historical facts, including statements about Yalla Group Limited’s beliefs, plans and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. Further information regarding these and other risks is included in Yalla Group Limited’s filings with the SEC. All information provided in this press release is as of the date of this press release, and Yalla Group Limited does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries, please contact:

Yalla Group Limited
Investor Relations
Kerry Gao – IR Director
Tel: +86-571-8980-7962
Email: ir@yalla.com 

Piacente Financial Communications
Jenny Cai
Tel: +86-10-6508-0677
Email: yalla@tpg-ir.com 

In the United States:

Piacente Financial Communications
Brandi Piacente
Tel: +1-212-481-2050
Email: yalla@tpg-ir.com 

Makro PRO Ranked the #1 Thai E-Commerce Platform by Euromonitor International

By
Advertorial Desk
-

  • Makro PRO is the #1 Thai e-commerce platform and Thailand’s #1 e-commerce platform by first-party (1P) sales
  • Today, e-commerce accounts for 27% of Thailand’s retail sector and is expected to grow to 32% by 2030, reflecting rapid structural transformation of the retail landscape.
  • Recognition reinforces CP AXTRA’s leadership in retail technology, omnichannel integration and scalable digital growth

BANGKOK, THAILAND – Media OutReach Newswire – 2 February 2026 – CP AXTRA Public Company Limited (CP AXTRA), the operator of Asia’s leading wholesaler and retailer “Makro and Lotus’s,” announced that Makro PRO has been ranked Thailand’s No. 1 Thai e-commerce platform and No. 1 e-commerce platform by first-party (1P) sales value, according to independent research conducted by Euromonitor International between December 2025 and January 2026.

Makro PRO Ranked the #1 Thai E-Commerce Platform by Euromonitor International

The recognition marks a significant milestone in CP AXTRA’s transformation into a technology-driven retail ecosystem and underscores the Company’s leadership in Thailand’s fast-evolving digital commerce landscape. Makro Pro, CP AXTRA’s digital commerce platform connecting online ordering with nationwide wholesale distribution, plays a central role in this transformation.

Thailand’s retail sector is undergoing a profound structural shift. Total retail sales are predicted to grow from THB 4.95 trillion in 2025 to THB 6.0 trillion by 2030, while e-commerce penetration is expected to increase from 27% to over 32% during the same period, according to Euromonitor International. This reflects accelerating digital adoption, rising customer expectations and the rapid integration of online and offline retail channels. As competition intensifies, first-party e-commerce platforms have emerged as a critical engine of sustainable growth, enabling retailers to strengthen operational control, build deeper customer relationships and deliver stronger long-term economics.

Within this environment, CP AXTRA has continued to advance its omnichannel strategy, seamlessly integrating physical stores, digital platforms, data intelligence and nationwide logistics into a single ecosystem. Makro PRO plays a pivotal role in this strategy, serving as a scalable growth platform across both B2B and B2C segments while leveraging CP AXTRA’s extensive physical retail network.

“This recognition from Euromonitor International is an important milestone for CP AXTRA and a strong validation of the transformation journey we have been driving across the organization,” said Mr. Tanit Chearavanont, Group Chief Wholesale Business Officer, CP AXTRA. “Makro PRO has been ranked as the No. 1 Thai e-commerce platform overall and Thailand’s No. 1 e-commerce platform by first-party sales, reflects our disciplined focus on building scalable digital capabilities, deepening direct customer relationships and integrating online and offline retail into one seamless ecosystem. As Thailand’s retail market continues to evolve, we remain committed to investing in technology, data, and innovation to deliver long-term value for our customers, partners, and stakeholders.”

Euromonitor International assessed Thailand’s first-party e-commerce market, defined as platforms that operate their own online storefronts and sell directly to customers. Based on this research, Euromonitor ranked Makro PRO No. 1 in Thailand by 1st party ecommerce brand-level sales value across both B2B and B2C segments in 2025 and is the leading e-commerce platform of Thai origin.

The achievement further reinforces Makro PRO’s distinctive position as the only Thai e-commerce platform combining large-scale digital commerce capabilities with one of the country’s most extensive physical retail networks. As the Company continues to execute its long-term growth strategy, CP AXTRA remains focused on advancing retail technology innovation, strengthening ecosystem partnerships and supporting the sustainable development of Thailand’s retail sector.

Hashtag: #CPAXTRA #ซีพีแอ็กซ์ตร้า #Makro #Lotuss #CPAXT #CPAXTRAxRetailTech

The issuer is solely responsible for the content of this announcement.

About CP AXTRA Public Company Limited

CP AXTRA Public Company Limited, a subsidiary of CP Group, operates Asia’s leading wholesaler and retailer, “Makro” and “Lotus’s.’ The Company is based in Thailand, with operation across 10 countries. CP AXTRA is committed to fulfilling people’s lives with good health, love, joy, and well-being by providing solutions and meeting customers’ daily needs with technology, innovation, and operational excellence. With over 30 years of retail experience, CP AXTRA is a trusted partner for both B2B and B2C customers, offering a comprehensive range of products and services. Today, it manages over 2,700 offline stores in Thailand and Asia, with strong online presence.

That Phon Stupa, Heuan Hin Recognized as National Heritage Sites in Savannakhet

By
Thongsavanh Souvannasane
-
That Phon Stupa and Heuan Hinh in Xayphouthong district, SavannakhetProvince, have been recognized as national cultural heritage sites

Savannakhet Province has added two sites to its national cultural heritage list, with authorities formally recognising That Phon Stupa and Heuan Hin in Xayphouthong district on 30 January.

Both sites received national-level status following earlier local designation, marking a new step toward stronger protection and wider promotion of the province’s historical and spiritual landmarks.

That Phon Stupa ranks among the most revered Buddhist sites in southern Laos. Local legend traces its construction to 118 BE, when builders used laterite stone to form a lotus-bud-shaped stupa believed to be around 2,500 years old. 

Located in Phonthat Village, about 65 kilometres from Kaysone Phomvihane City and 12 kilometres from National Road 13 South, the stupa has long served as a spiritual center for surrounding communities. Its annual festival takes place in February, usually on the full moon of the third lunar month.

The other site, Heuan Hin, meaning “Stone House,” lies in the same district near the Mekong River, around 30 kilometres from That Phon. 

The unfinished structure is believed to be one of 121 rest houses built during the reign of King Jayavarman VII between 1181 and 1218, linking major routes across the Khmer Empire. 

The site shows architectural similarities to Vat Phou in Champasak and Thailand’s Phimai temple, and hosts its annual festival in March, on the full moon of the fourth lunar month.

Provincial authorities said elevating the two sites to national heritage status will support long-term conservation while helping to promote cultural tourism in Xayphouthong district and across Savannakhet Province.

ABB introduces Automation Extended: enabling industrial innovation with continuity

By
Advertorial Desk
-
ZURICH, SWITZERLAND – EQS Newswire – 2 February 2026 –

  • The Automation Extended program helps industries modernize distributed control systems without disruption by building on ABB’s proven platforms and safeguarding existing investments
  • A modern, open and modular automation ecosystem enables advanced analytics, AI and IoT integration, allowing technologies to be adopted at customers’ pace without operational risk
  • A separation-of-concerns architecture protects the core control while enabling new digital capabilities to be deployed at scale – without touching mission-critical operations

ABB has introduced its Automation Extended program, a strategic evolution of its distributed control systems (DCS), designed to help industries modernize without disruption. Building on ABB’s long-standing leadership with the world’s largest DCS installed base and vision in process automation, Automation Extended outlines how future automation capabilities can be introduced progressively – preserving system integrity while enabling the flexibility, scalability and efficiency needed for the next era of industrial operations.

Industrial operations today face volatile markets, cyber security challenges, regulatory pressures and a rapidly changing workforce. ABB’s Automation Extended addresses these realities by enabling innovation with agility and pace without disruption to production, supporting advanced analytics and IoT integration, and simplifying operations for diverse skill levels.

Operators can continue to rely on trusted ABB systems such as ABB Ability™ System 800xA®, ABB Ability™ Symphony® Plus and ABB Freelance, while introducing new technologies progressively and without operational interruption. This approach provides a structured, low risk path to modernization, preserving continuity while enabling innovation.

“In industries we serve – many operating large and complex infrastructures that deliver essential resources – our customers rely on modernization without disruption,” said Peter Terwiesch, President, ABB’s Automation business area. “Automation Extended delivers exactly that: bringing future-ready capabilities into the systems they know and trust, with security and interoperability at the core.”

The Automation Extended program is implemented through a modern, open and modular environment designed for interoperability, scalability and seamless integration across industrial domains. Based on separation of concerns principles, the automation ecosystem includes two distinct yet securely interconnected environments:

  • The control environment, a software‑defined domain that ensures robust, reliable and deterministic control for critical processes.
  • The digital environment, securely connected to the control layer, enabling advanced applications, edge intelligence and real‑time analytics. This space leverages artificial intelligence (AI) and machine learning for decision support without disturbing proven control structures.

A single, unified and comprehensive automation service approach for ecosystem lifecycle management and optimization is applied for the management and maintenance of these diverse technological environments.

By integrating new technologies such as an Open Platform Communications Unified Architecture (OPC UA) backbone and a Cloud-Native Architecture for managing both environments – leveraging containerization, orchestration and modular services – the ecosystem enables a broad spectrum of enhancements. These range from proactively detecting and correcting process anomalies to optimizing maintenance strategies through continuous condition monitoring of critical assets, and elevating engineering with efficient modular approaches ready for deployment across diverse hardware platforms. This architecture delivers scalability and agility while ensuring robust performance.

Access to Automation Extended will be enabled through the next releases of ABB Ability™ System 800xA®, ABB Ability™ Symphony® Plus and ABB Freelance process automation systems.

ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting its engineering and digitalization expertise, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. At ABB, we call this ‘Engineered to Outrun’. The company has over 140 years of history and around 110,000 employees worldwide. ABB’s shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB). www.abb.com

Press release – English (PDF)

Image 1 – industrial control room environment. Credit: ABB (JPG)

Image 2 – ABB automation ecosystem illustration. Credit: ABB (PNG)

The issuer is solely responsible for the content of this announcement.

Cochin Shipyard Limited Invites Global Expressions of Interest for Empanelment of Territorial Representatives

By
Advertorial Desk
-

KOCHI, India, Feb. 2, 2026 /PRNewswire/ — Cochin Shipyard Limited (CSL), a premier Government of India enterprise, has invited Expressions of Interest (EoI) from internationally reputed companies, firms, or agencies for empanelment as Territorial Representatives for ship repair and refit projects across key global markets.

This initiative is part of CSL’s strategic efforts to strengthen its global outreach and deliver world-class ship repair, refit, and conversion services to international customers. The empanelled Territorial Representatives will support CSL by leveraging local market intelligence, promoting its ship repair capabilities, and facilitating business development within their respective regions.

In the initial phase, CSL intends to appoint Territorial Representatives for the following key global clusters (1) Norway, Sweden, and Finland, (2) United Kingdom, Germany, and Denmark, (3) Greece and Cyprus, (4) GCC countries (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE), (5) Singapore and Malaysia, (6) Hong Kong and Vietnam and (7) South Korea and Japan. Successful applicants will be granted exclusive rights to promote CSL’s ship repair services within their assigned territories, subject to satisfactory performance and adherence to the terms and conditions of the agreement.

Commenting on the initiative, a CSL spokesperson said that this empanelment initiative aligns with their long-term vision to enhance Cochin Shipyard’s global footprint and provide customers worldwide with seamless access to CSL’s ship repair and refit expertise

Interested parties are required to submit their EoI on or before 1500 Hrs IST on 05 February 2026.

Detailed information regarding eligibility criteria, scope of work, and submission guidelines is available on the Cochin Shipyard Limited website (Tender ID: CSL/SRP/324/2026) and the Government of India Central Public Procurement Portal (Tender ID: 2026_CSL_824799_1).

About Cochin Shipyard Limited:

Cochin Shipyard Limited is India’s largest shipbuilding and maintenance facility, offering comprehensive ship repair, refit, and conversion services to domestic and international clients.

Media Contact:
Naveen Raveendran
Manager (SRC & BD Commercial)
Cochin Shipyard Limited
naveen.r@cochinshipyard.in
+91 8138917184

Photo: https://mma.prnewswire.com/media/2874522/Cochin_Shipyard_Limited.jpg

 

 

ATFX Ignites Football Passion and Trading Ambition with “Road to Goals” Promotions

By
Advertorial Desk
-

HONG KONG, Feb. 2, 2026 /PRNewswire/ — Fresh from its regional partnership with the Argentine Football Association (AFA), ATFX is taking its football-inspired “Road to Goals” campaign global with two major promotions tied to the world’s biggest tournament in 2026. Running from 1 February to 31 March 2026, the promotions offer traders and Introducing Brokers (IBs) the chance to win fully sponsored trips to the world’s biggest football tournament in 2026.

Road to Goals: Golden Chance Lucky Draw

Eligible ATFX clients have a chance to score big in the Golden Chance Lucky Draw by simply making deposits and trading on selected products.  Winners will enjoy an exclusive, fully sponsored trip to internationally celebrated football matches in 2026, experiencing exciting early-round games and a highly anticipated quarter-final in iconic cities such as Los Angeles and Boston. With comprehensive travel and accommodation arrangements covered, winners can fully enjoy the atmosphere of live football at these world-renowned venues. The more you trade and deposit, the greater your chance to be part of this unique experience.

Road to Goals: IB Top Trading Battle

In a high-stakes competition, the IB Top Trading Battle rewards the top five Introducing Brokers whose clients generate the highest trading volume and net deposits on eligible products. Each winner will earn an exclusive, fully sponsored journey to some of the most anticipated football matches taking place in landmark cities including Mexico City, Dallas, and Los Angeles. From the tournament’s opening match to later-stage fixtures, this rare opportunity allows winners to experience the passion of live football while celebrating their performance on a global stage, with travel and accommodation arrangements in place.

Blending Football Passion with Trading Ambition

Building on its regional partnership with the Argentine Football Association, ATFX engages global audiences through meaningful experiences with these promotions. By combining football’s universal appeal with innovative trading incentives, ATFX aims to make financial participation more exciting, rewarding, and accessible.

For more details on the Road to Goals campaign and how to participate, visit:
Road to Goals: Golden Chance Lucky Draw – Link
Road to Goals: IB Top Trading Battle – Link

About ATFX

ATFX is a leading global fintech broker with a local presence in 24 locations and holds 9 licenses from regulatory authorities, including the UK’s FCA, Australia’s ASIC, Cyprus’ CySEC, the UAE’s SCA, Hong Kong’s SFC, South Africa’s FSCA, Mauritius’ FSC, Seychelles’ FSA, and Cambodia’s SERC. With a strong commitment to customer satisfaction, innovative technology, and strict regulatory compliance, ATFX delivers exceptional trading experiences to clients worldwide.

For further information on ATFX, please visit ATFX website https://www.atfx.com.

TAT stages Amazing MuayThai Festival 2026 to elevate sports tourism through Thai heritage

By
Advertorial Desk
-

Four-day global celebration in Hua Hin highlights National Muay Thai Day and large-scale cultural performances

BANGKOK, Feb. 2, 2026 /PRNewswire/ — The Tourism Authority of Thailand (TAT) will stage the Amazing MuayThai Festival 2026 from 4–7 February at Rajabhakti Park in Hua Hin, Prachuap Khiri Khan, reinforcing Thailand’s sports tourism positioning through Muay Thai while marking National Muay Thai Day with traditional rites, ceremonies, and cultural performances.

Officials and Muay Thai practitioners pose during the launch of Amazing MuayThai Festival 2026, marking the upcoming four-day celebration from 4–7 February 2026 at Rajabhakti Park, Hua Hin, which highlights National Muay Thai Day and reinforces Thailand’s position as the world’s home of Muay Thai.
Officials and Muay Thai practitioners pose during the launch of Amazing MuayThai Festival 2026, marking the upcoming four-day celebration from 4–7 February 2026 at Rajabhakti Park, Hua Hin, which highlights National Muay Thai Day and reinforces Thailand’s position as the world’s home of Muay Thai.

Held under the concept “Ultimate Muay Thai Experience”, the festival pays tribute to Her Majesty Queen Sirikit, The Queen Mother, in recognition of her immeasurable contributions to the Thai people, while presenting Muay Thai as Thailand’s national martial art and a distinctive cultural attraction for international visitors. Delivered in collaboration with Prachuap Khiri Khan Province, the Royal Thai Army, the Sports Authority of Thailand, the Ministry of Culture, the Public Relations Department, Chom Bueng Rajabhat University, the World Boxing Council Muay Thai, and public and private sector partners, the festival supports sports tourism development by strengthening international standards for Muay Thai as a recognised expression of Thai cultural heritage and a driver of travel demand.

Mr. Nat Kruthasoot, TAT Deputy Governor for Tourism Products and Business, said, “Amazing MuayThai Festival 2026 reflects Thailand’s commitment to safeguarding and presenting Muay Thai as a living cultural heritage with international appeal. The festival invites visitors from around the world to experience Muay Thai in its authentic setting, connecting physical training with tradition, ceremony, and community, while supporting sports tourism development and local economies.”

The Amazing MuayThai Festival 2026 will deliver a comprehensive four-day programme combining sport, culture, and hands-on engagement, with activities taking place daily from 16.00 to 22.00 at Rajabhakti Park. Across all four days, visitors can experience professional Muay Thai demonstrations, exhibitions explaining ceremonial traditions and fighter rankings, and training sessions rooted in the four classical styles of Muay Thai Boran — Muay Chaiya of the Southern region, Muay Korat of the Northeastern region, Muay Tha Sao of the Northern region, and Muay Lop Buri of the Central region — conducted at the Ancient Muay Thai Camp between 16.00 and 19.00. Stage programmes commence from 16.05, featuring self-defence demonstrations, traditional Thai folk games related to boxing such as Muay Tap Chak and Muay Thale, and cultural or contemporary performances in the early evening.

A major highlight takes place on 6 February, officially designated as National Muay Thai Day, commemorating King Sanphet VIII, more widely known as the Tiger King (Phra Chao Suea) and revered as the Father of Muay Thai. The principal ceremonial programme runs from 17.30 to 20.00, featuring rituals honouring seven former Thai monarchs and Phra Chao Suea, the offering of royal tributes, a Brahman blessing ceremony, and the Wai Kru ceremony led by master Muay Thai teachers. The evening culminates in a grand cultural performance presented in four acts by more than 1,500 performers, enhanced by light, sound, and fireworks.

Complementing the main programme, visitors can also participate in a wide range of hands-on cultural activities, including traditional strength-testing practices such as banana tree kicking and lime punching, as well as demonstrations of Thai craftsmanship associated with Muay Thai culture, including sacred tattooing and yantra inscription. Additional highlights include interactive skill-based games, retail zones offering Muay Thai equipment and training courses, local food and signature products from Prachuap Khiri Khan, live music performances from 20.00, and nightly mini-concerts by well-known artists from 21.00, before activities conclude at 22.00 each evening.

Thailand currently has more than 5,000 Muay Thai camps and gyms nationwide, demonstrating a strong capacity to welcome international visitors. This is supported by government measures such as the Non-Immigrant ED Muay Thai visa, which allows foreign visitors to stay in Thailand for up to 90 days to train at certified camps, with the option to extend up to one year, strengthening Thailand’s position as a leading destination for Muay Thai-focused sports tourism and long-stay travel.

TAT expects the Amazing MuayThai Festival 2026 to attract approximately 18,000 visitors, generating an estimated economic value of around 214 million Baht, while stimulating travel among Muay Thai enthusiasts and culturally motivated visitors during the event period and reinforcing Thailand’s position as the world’s leading destination for Muay Thai learning and authentic engagement.

1...1,1451,1461,147...6,484Page 1,146 of 6,484