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Master the Market’s Pulse Holistically—The First Course on Practical Digital Marketing in China Recognized by the Hong Kong Government launched by AD-Linkage


HONG KONG SAR – Media OutReach Newswire – 17 May 2024 – Since the resumption of cross-border travel between Mainland China and Hong Kong in the middle of last year, Xiaohongshu has become lifestyle and travel guides for mainland tourists and drifters. Edwin Lee, a renowned entrepreneur and an investment expert, who is also the founder of Bridgeway Prime Shop Fund, together with Horace Lui, Course Director and Tutor from AD-Linkage, will bring into discussion how Xiaohongshu is setting new marketing trends in the food and beverage industry, and leveraging the widely-used social media platform for business growth and brand promotion.

Master the Market’s Pulse Holistically—The First Course on Practical Digital Marketing in China Recognized by the Hong Kong Government launched by AD-Linkage

Unveiling the Secrets of Traffic on Xiaohongshu with Edwin Lee

Horace Lui, Course Director of AD-Linkage, stated that the current downturn and continuous closures in the local food and beverage industry have made more and more business owners aware the importance of leveraging Xiaohongshu, to navigate against the market recession. In light of this, AD-Linkage has launched a certificate course on practical digital marketing in China specifically designed for individuals interested in expanding into the mainland market, entrepreneurs, or social media administrators. Course content includes practical case studies and success stories, techniques and strategies for using Xiaohongshu effectively. It is the first course on practical digital marketing in China recognized by the Hong Kong Government. Lee has signed up and is offering a $500 course sponsorship to supporters.*

Horace mentioned that FinePrint, a Western-style coffee shop located in SoHo, Central, has achieved great success on Xiaohongshu this year. Despite its limited space, customers make purchase and enjoy their coffee and desserts sitting on the staircase outside the shop. It gives a chill and casual vibe. On the other hand, another local restaurant, Red Tea, managed to secure a spot on “must-try list in Hong Kong” on many travel influencers’ pages. With Mainland tourists shifting from bulk shopping to experiencing Hong Kong’s local culture, Red Tea offers a convenient way for them to quickly enjoy delicious delights, which is an exclusive travel experience for them. These two restaurants have different target audiences and marketing approaches on the social media platform, yet both have achieved significant success in the market.

Jason Liu, instructor from AD-Linkage explained that throughout the course, students will be guided on how to analyze successful cases and taught techniques to gain more exposures and reaches online. The course aims to strengthen students’ copywriting skills and assist them in standing out and generating more business in a competitive environment. He emphasized that “headlines, content, images, cover design, and hashtag” are crucial factors in gaining traffic, which can be achieved with the help of tools such as “Xin Hong”, which is a data tool for Xiaohongshu. It provides search for posts and notes on the platform, allowing users to discover the hottest topics and keywords. For instance, terms and phrases like “great deal,” “must-eat”,”no.1,” and “not to be missed” indicate high discussion activity. By aligning with “the hottest trends”, a successful “traffic generation” strategy can be developed.

A must learn: Using “Substitute Words for Sensitive Terms” to Avoid “Content Restriction”

Internet regulations in China are stringent. Video/content would be restricted if it contained “sensitive terms”; hence, they would not be uploaded to the social media platform. According to the advertising laws of the country, specific words such as “the most”, “one and only”, and “top-notch” are forbidden. Therefore, it is crucial to learn how to minimize the occurrence of restriction. Horace mentioned that the course will cover a series of “substitutes for sensitive terms” that are rarely discussed among other courses. For example, “the most” can be replaced with pinyin “Zui”, in Mandarin, and “TOP 1” can be substituted with “T.O.P. 1”. The course will also address topics to avoid on particular days. By mastering these techniques, not only can one convey its messages, but also prevent “content restriction”.

Certificate course on practical digital marketing in China– small class size with only 15 student intakes. Limited seats are available, so don’t hesitate and register now.
Registration URL: https://cef.AD-linkage.com/registration/

Early bird 10% discount for those who register before May 29th, with prices as low as $2,484 (original price: $13,800). Up to 80% of the tuition fees will be subsidized by The Continuing Education Fund (CEF).

  • 30 hours of practical classroom training + 3 hours of examination
  • QF Level 3

*Limited offer of $500 sponsorship to the first 15 registrants. Class begins on June 12th. Please send registration receipt to 9036 1143 via WhatsApp.

From June 12th to July 17th, 2024 (every Monday and Wednesday):
Monday: 19:00 to 22:00
Wednesday: 19:00 to 22:00
Exam date: July 24th, 2024 (Wednesday)
Hashtag: #ADLinkage

The issuer is solely responsible for the content of this announcement.

AD-Linkage-a Leading Digital Marketing Company in the Industry

AD-Linkage was established early in 2005, with a commitment to providing comprehensive and effective digital marketing solutions for enterprises in Hong Kong. With years of dedication, AD-Linkage has built an image of “professionalism,” “innovation,” and “reliability.” Excel in “business”, then “teach”, AD-Linkage pass on knowledge and experience to the industry. Leading by example and practising what they preach, the company has become a course provider under the Hong Kong Continuing Education Fund (CEF) in 2008. Recomposing non-systematic digital marketing knowledge from book to practical materials, the professional certificate course on practical digital marketing launched by the company can customize course content to suit the specific needs of different businesses. Since January 1st, 2020, “Professional Certificate in Practical Digital Marketing” and “Certificate in Cross-Border E-Commerce” offered by AD-Linkage have been recognized at the Qualifications Framework Level 4 and Level 2 respectively. The company aims to recompose non-systematic digital marketing knowledge from book to practical materials.

DHL Global Forwarding announces management appointments in Asia Pacific

  • Effective 1 May 2024, Vincent Yong, previously President Director, DHL Global Forwarding Indonesia, assumes the role of Managing Director, DHL Global Forwarding Thailand
  • Anders Hasselstroem appointed as Senior Vice President, Marketing and Sales, DHL Global Forwarding Asia Pacific, effective 1 June 2024

SINGAPORE – Media OutReach Newswire – 17 May 2024 – DHL Global Forwarding, the freight specialist of DHL Group, has announced two strategic appointments for Asia Pacific to bolster growth within the region.

(L-R) Vincent Yong, Managing Director, DHL Global Forwarding Thailand, and Anders Hasselstroem, Senior Vice President, Marketing and Sales, DHL Global Forwarding Asia Pacific
(L-R) Vincent Yong, Managing Director, DHL Global Forwarding Thailand, and Anders Hasselstroem, Senior Vice President, Marketing and Sales, DHL Global Forwarding Asia Pacific

“With an increasingly complex global economy landscape, we are sharpening our focus on strategic regional growth, particularly in Asia Pacific. These new appointments are key to helping us achieve that, and we are counting on them to help deepen our customer relationships and strengthen our presence in key markets,” said Niki Frank, CEO of DHL Global Forwarding Asia Pacific.

He continued, “As we anticipate a cautious resurgence for air and ocean freight demand for the rest of the year, we are also looking to make significant investments to achieve growth in sectors such as electric vehicles, semiconductors, as well as life science and healthcare. These initiatives align with our ongoing strategy to continuously review and adjust our regional capacities and expertise. This ensures our teams are well-prepared to respond to economic changes and trade dynamics, while consistently delivering reliable and forward-thinking logistics solutions to our customers.”

Vincent Yong named Managing Director of DHL Global Forwarding Thailand

As the newly-appointed Managing Director of DHL Global Forwarding Thailand, Yong will be based in Bangkok, Thailand and continues reporting to Thomas Tieber, CEO of DHL Global Forwarding Southeast Asia and South Pacific.

Yong joined DHL in 1998 as Regional Head of Global Bid Team, DHL Global Forwarding Asia Pacific. Since then, his stellar track record has led him to take on various leadership positions across the region, including Thailand, the Philippines, and Indonesia. He served as DHL Global Forwarding Thailand’s Chief Operating Officer between 2006 and 2012 and took on the role of Head of Technology, DHL Global Forwarding Asia Pacific role in 2015. Most recently, he was the President Director of DHL Global Forwarding Indonesia, a position he held since 2017.

During Yong’s tenure in Indonesia from 2017 to 2024, he grew the local company’s year-on-year Earnings before Interests and Taxes (EBIT) profile. He successfully led the team through the Covid-19 pandemic. Under Yong’s leadership, DHL Global Forwarding Indonesia has been certified as a Great Place to Work® since 2022, further solidifying its stellar reputation as a top workplace in the country.

Anders Hasselstroem appointed Senior Vice President, Marketing and Sales of DHL Global Forwarding Asia Pacific

In his new capacity as Senior Vice President, Marketing and Sales of DHL Global Forwarding Asia Pacific, Hasselstroem will report directly to Frank, with dotted line reporting to Thomas George, Chief Commercial Officer of DHL Global Forwarding. He will be based in Singapore.

Hasselstroem brings two decades of experience in the international logistics business industry, including sales, business development, ocean freight, and general management. Before his current appointment, Hasselstroem served as the Vice President, Sea Logistics APAC at Kuehne+Nagel. During his tenure, he spearheaded several successful initiatives, such as launching dedicated account programs for the Japanese and Korean markets, and redesigning sales channels to focus on new business acquisitions.

Hasselstroem will take over the regional remit from Piak-Hwee (Piak) Tan, who will continue to serve as Head of Marketing and Sales Greater China. This appointment will allow Tan to concentrate his efforts on supporting the recovery of China’s market. Tan will continue to be based in Shanghai, China, reporting directly to Niki Frank, interim CEO of DHL Global Forwarding Greater China.
Hashtag: #DHL

The issuer is solely responsible for the content of this announcement.

DHL – The logistics company for the world

DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 395,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.

DHL is part of DHL Group. The Group generated revenues of more than 81.8 billion euros in 2023. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.

New Vaccination Drive Aims to Protect Lao Children from Measles, Rubella

New Vaccination Drive Aims to Protect Lao Children from Measles, Rubella
A Lao nurse injecting a vaccine into a baby (photo credit: AKarki/UNICEF)

The Lao Ministry of Health is launching a vaccination campaign against rubella and measles, from 20 to 31 May. The project aims to promote the importance of vaccination to the saving lives of children, especially those under 5 years of age.

Inadequate Minimum Wage Deepens Economic Woes in Laos, Fueling Labor Shortages, School Dropouts

Laos is grappling with growing economic and societal challenges as the current minimum wage, deemed inadequate by both workers and business owners, exacerbates labor shortages and increases school dropout rates nationwide.

Explore Copenhagen’s Culinary Gem: Khun Juk Oriental, Winner of the 2023 Thai Select Signature Award and Esteemed Taittinger Ambassador


COPENHAGEN, DENMARK – Media OutReach Newswire – 17 May 2024 – Khun Juk Oriental, honored with the prestigious 2023 Thai Select Signature Award from the Royal Thai Government and partnership with Champagne Taittinger, epitomizes culinary excellence by delivering an exceptional Thai dining experience. These recognitions, from both the Royal Thai Government for the Thai Select Signature award and the esteemed Champagne Taittinger, underscore Khun Juk Oriental’s dedication to excellence and innovation in gastronomy.

Blending the bold flavors of Thailand with the luxurious French champagne, the restaurant caters to both local and international patrons seeking a memorable gastronomic journey.

The Inspirational Journey of a Star Chef

At the heart of Khun Juk Oriental is Chef Charoon Chareonrum, whose remarkable journey from humble beginnings in a small province of Buriram, Thailand to establishing the renowned Thai restaurant in Copenhagen is nothing short of inspiring. His unwavering dedication to the culinary arts is reflected in his philosophy: “Good food is the foundation of true happiness.” Having honed his skills through apprenticeships at esteemed establishments such as the Hotel de Rhone in Geneva and the Hyatt Hotel in Paris, Chef Chareonrum launched Khun Juk Oriental in 1999, blending Eastern flavors with Western culinary techniques.

Preserving Authenticity in a New Landscape

Khun Juk Oriental stands out for its ability to strike a delicate balance between traditional Thai flavors and local preferences, while preserving the authenticity of its dishes. Overcoming challenges such as ingredient sourcing, the restaurant remains committed to offering an authentic Thai dining experience. Embracing the Thai concept of “Sanook,” which translates to “fun,” Khun Juk Oriental creates a welcoming environment where diners can enjoy a diverse menu featuring fusion dishes and seasonal specials, ensuring each visit is a delicious adventure.

Hashtag: #KhunJukOriental



The issuer is solely responsible for the content of this announcement.

About Khun Juk Oriental

Nestled in a tranquil corner of Copenhagen’s bustling Nyhavn area, the restaurant expertly fuses Western culinary techniques with Eastern flavors, creating a unique dining experience. The establishment provides a serene and private ambiance suitable for both small and large gatherings.

Location:
Nyhavn 63D, 1051 Copenhagen K
Tel: +45 33 32 30 50

Award-winning Signature Dishes include Grilled Gambas Shrimp, Pan-Sautéed Beef or Chicken Breast, Noodle Soup with Chicken and Thai Spinach, Roasted Noodles with Peanuts and Tiger Prawns, and Stir-fried Chicken with Cashew Nuts

MoneyHero Group Named Among the HR Asia Best Companies to Work for in Asia, Hong Kong 2024


SINGAPORE – Media OutReach Newswire – 17 May 2024 – MoneyHero Limited (NASDAQ: MNY) (“MoneyHero” or the “Company”), a market-leading personal finance and digital insurance aggregation and comparison platform in Greater Southeast Asia, has been honoured at the ‘Best Companies to Work for in Asia, Hong Kong 2024″ awards organized by HR Asia, a leading publication in the human resources industry.

MoneyHero Group is named among the Best Companies to Work for in Asia, Hong Kong 2024
MoneyHero Group is named among the Best Companies to Work for in Asia, Hong Kong 2024

MoneyHero received this recognition for its exceptional work environment, which is a testament to the company’s ongoing commitment and dedication to fostering a vibrant organisational culture that attracts top talent and fosters professional development.

With the theme of ‘Together We Thrive: The Definitive Z Choice’, the 2024 awards focused on the efforts of companies who are leading the charge in creating a harmonious and inclusive workplace that values the strengths of all generations. This year, 53 companies were honoured with the top titles after careful evaluation by a professional panel of judges through conducting extensive employee surveys.

“Our employees have been the primary drivers of our success over the past ten years, and we are immensely proud of the culture that we have created. This award is dedicated to our team who live our values every single day,” said Rohith Murthy, Chief Executive Officer at MoneyHero Group. “MoneyHero Group is a purpose-driven organisation and we believe that a fulfilling career is fueled by purpose. Our employees embody our purpose to drive meaningful change in personal finance for millions of people in the region. This focus on impact, coupled with our collaborative culture and commitment to professional development, is what attracts top talent.”

MoneyHero places the highest value on talent, and welcomes people who can contribute their skills and experience, as well as individuals coming from different backgrounds and professions who want to join and grow their careers. To foster an inclusive and flexible work environment, the company implements the hybrid workplace and introduces the international remote work program that enables employees to work from any location they choose.

For more information about MoneyHero, including information for investors and learning about career opportunities, please visit www.MoneyHeroGroup.com.
Hashtag: #MoneyHero

The issuer is solely responsible for the content of this announcement.

About MoneyHero Group

(NASDAQ: ), formerly known as Hyphen Group or CompareAsia Group, is a market leader in the online personal finance and digital insurance aggregation and comparison sector in Greater Southeast Asia. The Company operates in Singapore, Hong Kong, Taiwan, the Philippines, and Malaysia with respective brands for each local market. Its brand portfolio includes B2C platforms MoneyHero, SingSaver, Money101, CompareHero, Moneymax, and Seedly, as well as the B2B platform and Creatory. MoneyHero currently managed 279 commercial partner relationships and services 8.7 million Monthly Unique Users across its platform for the 12 months ended December 31, 2023. The Company’s backers include Peter Thiel—co-founder of PayPal, Palantir Technologies, and the Founders Fund—and Hong Kong businessman, Richard Li, the founder and chairman of Pacific Century Group. To learn more about MoneyHero and how the innovative fintech company is driving APAC’s digital economy, please visit .

Saudi Tadawul Group and Sahm Capital to collaborate on ‘Invest Wisely Program’


HONG KONG SAR – Media OutReach Newswire – 17 May 2024 – Sahm Capital, the leading all-in-one online brokerage in the Kingdom, is excited to announce its sponsorship with the Saudi Tadawul Group for the highly anticipated “Invest Wisely Program.” The announcement was made during the Capital Markets Forum in Hong Kong, where industry leaders gathered to discuss the future of global capital flows.

The sponsorship for “Invest Wisely Program” is set to launch in the second half of 2024. It is a groundbreaking financial literacy initiative designed to empower participants with the knowledge and skills necessary to become successful investors. Through a dynamic virtual platform, participants will have the opportunity to learn, engage, practice, and compete in a simulated trading environment that mirrors the real-life experience of stock market trading.

Hadeel Bedeeri, the General Manager of Sahm Capital, expressed her enthusiasm about the partnership, stating, “As the first all-in-one online brokerage in the Kingdom, this program aligns perfectly with Sahm Capital’s commitment to raising awareness and knowledge among existing and potential investors. As Saudi Arabia continues its journey towards a more institutionalized market with increasing participation, well-informed and equipped investors will be empowered to make more informed investment decisions.”

The comprehensive “Invest Wisely Program” encompasses investment workshops, access to learning materials, and a cutting-edge trading simulation platform that allows participants to create virtual portfolios while gaining invaluable experience trading on the Saudi Exchange. Additionally, a competition will provide an opportunity for participants to showcase their trading skills and knowledge, with prizes generously sponsored by Sahm Capital.

Established in 2022, Sahm Capital has swiftly established itself as a pioneer in the online brokerage industry. In October 2023, Sahm Capital received final approval from the Capital Market Authority (CMA) to conduct dealing, advising, and custody services in Saudi Arabia, making it the first international online brokerage firm to offer its services in the country.

In December 2023, Sahm Capital launched the Sahm App, which has quickly gained popularity and now ranks among the top three free financial apps in Google Play. The Sahm App stands out as the first application in the Kingdom to offer seamless one-click switching between Saudi and U.S. stock accounts in real time, enabling users to engage in trading and currency conversion effortlessly.

Hashtag: #Brokerage #Sahm

The issuer is solely responsible for the content of this announcement.

About Saudi Tadawul Group:

Founded in 2021 and headquartered in Riyadh, Saudi Tadawul Group is a holding company with a portfolio of four integrated subsidiaries: the Saudi Exchange, one of the largest 10 stock exchanges in the world by market capitalization, the Securities Clearing Center Company (Muqassa), the Securities Depository Center Company (Edaa), and Wamid, an innovative applied technology services business. Saudi Tadawul Group was established as part of a continuous development program focused on enhancing the capital market and its infrastructure, attracting foreign investments, and diversifying the Saudi economy. The Group reinforces Saudi Arabia’s position as an attractive global investment destination and the gateway to the MENA region.
Saudi Tadawul Group supports the development of an advanced capital market in Saudi Arabia; one of the pillars of the Financial Sector Development Program (FSDP), a Saudi Vision 2030 realization program.

Sahm Capital

Registered in Riyadh, Sahm Capital holds licenses (22251-25) from the Capital Market Authority (CMA) to conduct Dealing, Advising, and Custody services in KSA, making it the first international online brokerage firm to provide online brokerage services in KSA. The company is also a registered member of the Saudi Exchange, as well as its affiliates, the Securities Depository Center Company (Edaa) and the Securities Clearing Center Company (Muqassa). For more information about Sahm, please visit:

Mr. Kelvin Pooh, Group CEO of the Eagle Renewable Energy (Shanghai) Co., Ltd., Seizes Victory as a Master Entrepreneur at the Asia Pacific Enterprise Awards 2024 China


SHANGHAI, CHINA – Media OutReach Newswire – 17 May 2024 – The Asia Pacific Enterprise Awards (APEA) 2024 China spotlights revisionist companies and entrepreneurs that have introduced initiatives and strategies aimed at nurturing an inclusive entrepreneurial community; these trendsetters of Asia’s business ecosystem champion inclusivity and break barriers for underrepresented groups. Organized by the leading regional NGO Enterprise Asia, the APEA’s objective is to foster the continuity of sustainable entrepreneurial growth in Asian economies.

Mr. Kelvin Pooh, Group CEO of the Eagle Renewable Energy (Shanghai) Co., Ltd., is among the award recipients under the Master Entrepreneur category. As the current Founder, Executive Director, and CEO of Singapore’s Eagle Renewable Energy (Shanghai) Co., Ltd, he has over 20 years of experience in entrepreneurship and business operation management.

From 2020 to 2023, Mr. Kelvin Pooh led the company’s professional design, technical, and engineering team to not only complete the investment and construction of a 2.953 MW distributed photovoltaic power station in Vietnam but also the Suzhou 4 MW distributed photovoltaic project which was jointly invested with Ganghua New Energy Group. Other similar new energy power station projects were also successfully signed and launched, including the 300 MW centralized agricultural-photovoltaic project in Yangchun, Guangdong which was executed on a provincial level. Tangentially, the company has also launched its own photovoltaic module brand, EagleRE.

It is Mr. Kelvin Pooh’s motto to always keep up with the times, create a win-win situation together, and continuously work towards serving the public. When discussing the major challenges faced by entrepreneurs, Mr. Kelvin Pooh is very concerned about market changes and attaches great importance to the maintenance of the funding chain. He would like to advise other entrepreneurs to adapt to the market with keen operational skills and constantly make adjustments, adjusting to the interests of key entities like banks, financial institutions, suppliers, and partners.

Mr. Kelvin Pooh hopes to make Eagle Renewable Energy (Shanghai) Co., Ltd become a new energy platform company in the Asia-Pacific region; with the continuous promotion of renewable energy and new technologies. This will also contribute to the pursuit of global carbon neutrality and is also a development model in which enterprises and social responsibilities go hand in hand.

Hashtag: #Business #Entrepreneurship #BusinessAwards #Awards #Corporate #CorporateAwards

The issuer is solely responsible for the content of this announcement.

Enterprise Asia

Enterprise Asia is a non-governmental organization in pursuit of creating an Asia that is rich in entrepreneurship as an engine towards sustainable and progressive economic and social development within a world of economic equality. Its two pillars of existence are an investment in people and responsible entrepreneurship. Enterprise Asia works with governments, NGOs, and other organizations to promote competitiveness and entrepreneurial development, uplift the economic status of people across Asia, and ensure a legacy of hope, innovation, and courage for future generations. Please visit for more information.

Asia Pacific Enterprise Awards (APEA)

Launched in 2007, the Asia Pacific Enterprise Awards is the region’s most prestigious award for outstanding entrepreneurship, continuous innovation, and sustainable leadership. The Award provides a platform for companies and governments to recognize entrepreneurial excellence, hence spurring greater innovation, fair business practices, and growth in entrepreneurship. As a regional award, it groups leading entrepreneurs as a powerful voice for entrepreneurship and serves as a by-invitation-only networking powerhouse. The program has grown to encompass 16 countries/regions and markets all over Asia. For further information, please visit .