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HONOR Unveils the Stunning HONOR Watch 5 Ultra at MWC 2025

BARCELONA, Spain, March 3, 2025 /PRNewswire/ — Global technology brand HONOR today announced the HONOR ALPHA PLAN, a new corporate strategy to transform HONOR from a smartphone maker to a global leading AI device ecosystem company. To demonstrate the HONOR ALPHA PLAN’s emphasis on a consumer-centric approach and open ecosystem, HONOR pledged to provide seven years of Android OS and security updates for its HONOR Magic Series, starting with the HONOR Magic7 Pro. Together with the ALPHA PLAN, HONOR announced the launch of the HONOR Watch 5 Ultra.


Elegant Design with Precise Craftsmanship

Featuring a captivating Dome Octagonal Design, the HONOR Watch 5 Ultra seamlessly blends Eastern and Western influences to create an aesthetically pleasing and harmonious look. Constructed with a grade 5 titanium case, this smartwatch is exceptionally lightweight and durable, making it the perfect companion for everyday wear.

Exceptional Display Paired with Long-lasting Battery Life 

Equipped with a stunning 1.5-inch AMOLED high-refresh-rate screen, the HONOR Watch 5 Ultra offers exceptionally clear visuals that truly stand out. Its advanced LTPO technology enables an always-on display, ensuring users can view important information at a glance. With a refresh rate of up to 60Hz[1], the HONOR Watch 5 Ultra guarantees a smoother visual experience on a spacious screen. Powered by a robust 480mAh[2] battery, the HONOR Watch 5 Ultra delivers a remarkable battery life of up to 15 days[3] under typical usage.

Enabling Intuitive Fitness and Health Monitoring

The HONOR Watch 5 Ultra is designed to make health and fitness tracking accessible and convenient for everyday life. Featuring Quick Health Scan[4], users can instantly obtain a comprehensive overview of their health. The Healthy Morning Report delivers a summary of the previous day’s health data to help start the day with a clear understanding, while the all-day health tracking features continuously monitor key indicators, promoting both physical and mental wellness.

[1] Data comes from the HONOR labs. The screen’s refresh rate is up to 60Hz. The actual display may vary depending on different scenarios. Please refer to the actual product.

[2] Rated value. The rated capacity of the battery is 480mAh.

[3] Data comes from the HONOR labs, under the condition of using with HONOR phone. The results in actual applications may differ due to the environment, usage habits, and other factors.

[4] This product is not a medical device but is for health management. The measured data and results are for reference only.

 

Explore The Infinite: HIKMICRO First Unveils “Digital System” Concept on IWA 2025

HANGZHOU, China, March 2, 2025 /PRNewswire/ — HIKMICRO, the leading pioneer of technology exploration in the hunting market, unveiled its vision for the future at the IWA Outdoor Classics 2025 show in Nuremburg. HIKMICRO showcased groundbreaking innovations and outlined its new “digital system” ethos on its stand in Hall 4A-300 at the annual event, recognized as the world’s premier exhibition for the hunting and target sports industry.

Centered on the theme “Explore the infinite: Digital System Redefine Your Hunting Experience“, HIKMICRO highlighted the company’s new commitment to exploring the infinite possibilities of industry-leading innovation and providing an unrivalled experience for users.


HIKMICRO’s “digital system” ethos is inspired by the desire to consolidate optical solutions in a world where hunters are faced with an ever-increasing, and sometimes confusing, choice of high-tech spotting and sighting devices. HIKMICRO wants to give hunters a clearer, simpler and more effective choice by offering integrated solutions to cover all imaginable needs in all aspects of every hunting scenario – all from the trusted HIKMICRO brand.

HIKMICRO product manager May said: “While HIKMICRO continues to lead the digital hunting optics market, the brand now wants to go a step further than simply delivering technological changes at product level. HIKMICRO is breaking through the boundaries to redefine hunting as a fully immersive experience in which the HIKMICRO brand has the infinite possibilities of every imaginable eventuality covered with the best available solution.”

How HIKMICRO is making the digital system a reality


HIKMICRO on IWA OutdoorClassics 2025

Technology Breakthrough – HIKMICRO Shutterless Image System (HSIS)

HIKMICRO is commit to delivering a digital system with advanced functions that break through technological boundaries to give hunters an unrivalled experience. The introduction of the new FALCON 2.0 and CONDOR 2.0 thermal monoculars marked a huge leap forward in thermal imaging technology, especially from  HIKMICRO’s proprietary shutterless technology; a remarkable innovation that puts the brand way ahead of its competitors. HIKMICRO’s Shutterless Image System technology eliminates thermal imaging freeze while ensuring zero image loss throughout the observation process, so the critical moment is never missed. Just enjoy the unique experience of seamless viewing as the detector continuously learns the background view to create clear images with fine detail. All this while still maintaining the shutter construction to calibrate images for power-up or when going through extreme temperature fluctuations.

This technology introduces the new digital system values to the thermal imaging sector, consolidating HIKMICRO’s leadership in this category.

Continuous exploration in daytime hunting with 4K digital optics

HIKMICRO continues to push the boundaries of the viewing experience, whether hunting by day, by night or in twilight. These pioneering devices dispel the myth that thermal and digital optics are only for after-dark hunting – HIKMICRO gives a true round-the-clock hunting experience.

The HABROK 4K received excellent feedback from market, making it a top choice for many new hunters as their first all-in-one binoculars. Users particularly engaged in deer stalking have shown especially high praise, proving that HIKMICRO devices genuinely provide a richly enhanced hunting experience at early morning and twilight. This is highlighted by unbeatable low-light performance with full-color 4K UHD detector which delivers vivid images, even in twilight, to provide those vital extra minutes needed for successful hunting. Such immersive dawn to dusk viewing could never be imagined by hunters using traditional optics, which are limited by their need full daylight.

New image stabilization technology ensures the ultimate smooth viewing experience. This feature eliminates unwanted movement and vibration throughout the rigors of the hunt to provide hunters with steady images that won’t blur their vision. This feature excels in low light, ensuring a totally immersive experience with optimum viewing during crucial moments when quick, clear decision-making is vital for hunting success.

No special moment is ever missed with instant recordings for highlights capturing. HIKMICO ‘s digital hunting product family (HABROK 4K, HABROK PRO and ALPEX 4K) can help you easily capture photos and videos of vital moments out in the field or forest and save them in Local Album and SIGHT APP. These saved memories are simple to review and share, plus you can instantly check the result of a shot and quickly locate your quarry.

Combine this with a long list of digital functions including multiple zero profiles for different rifles and ammunition, laser rangefinder for fast, accurate distance calculation to your target, and ballistic calculation to give a precise aiming solution for every shot, it is clear to see the huge advantages the HIKMICRO digital system has over traditional optics.

Ultimate integration for information sharing and support

HIKMICRO has also introduced a fully integrated hunting and information sharing solution with the new Hunt Ground feature in its SIGHT APP. This enables you to chart your hunting ground within the app, and map detected animals, planned trails, high seats and feeders along with your HIKMICRO trail camera/s. All data can be quickly accessed via your smartphone and immediately shared via the Real-Time Information Sharing Function. The ability to stay in touch with your positions marked on a live map ensures safe, effective hunting, and the stored information is a valuable resource for planning future adventures together.

This connectivity fosters a stronger sense of community and provides the foundation for a fully integrated digital system in which the SIGHT APP will enable hunters to fully replicate their hunting experiences and share information and the excitement of the hunt with friends.


Hunters can also use this integrated hub to bind their products and access an ever-growing range of services, including online customer support, extended warranties and real-time repair status updates. Accessed via the customer service section of the SIGHT APP, it will create the ultimate digital service experience for hunters.

Exploring technology to shape the future of hunting

The strategies revealed by HIKMICRO at the IWA show enforce and extend its brand vision and mindset of infinite exploration. HIKMICRO is delivering this vision to take digital and thermal hunting devices from niche to mass markets, by making the best user-friendly products with the leading technology while providing a fully integrated solution to meet every need that hunters could have. In a world where digital and thermal optics are rapidly evolving, HIKMICRO is exploring the exciting solutions that AI technology promises for the hunting industry.

Digital System is HIKMICRO’s pioneering first step into a new and totally immersive hunting experience where thermal and digital viewing provide the most effective choice for daytime and nighttime hunting. HIKMICRO is leading the way into a future where the most advanced technology is easier than ever to use.

 

JJ Lin’s ‘JJ20 FINAL LAP World Tour’ Presented by Prudential, is Ready to Electrify Hong Kong at Kai Tak Stadium in May

HONG KONG, March 2, 2025 /PRNewswire/ — A Mandopop superstar JJ Lin kicked off his “JJ20 FINAL LAP World Tour” last December in Singapore. This year, the excitement goes global as he brings his electrifying performances across North America, Europe, Australia, and other countries and regions. After captivating fans worldwide, the Singaporean singer-songwriter-record producer is set to hit the stage at the Kai Tak Stadium in Hong Kong on May 24th and 25th. He will deliver an unforgettable musical experience to tens of thousands of fans, promising an extraordinary audiovisual feast.

Prudential Presents JJ Lin JJ20 Final Lap World Tour in Hong Kong
Prudential Presents JJ Lin JJ20 Final Lap World Tour in Hong Kong

Debuting in 2003 with his first album, “Music Voyager,” which sold over 1.2 million copies across Asia, JJ quickly made his mark by winning the “Best New Artist” award at the 15th Golden Melody Awards. The following year, his hit single “River South” became an instant sensation, cementing his status in the Asian music industry. He continued to release iconic tracks like “A Thousand Years Later,” “Cao Cao,” and “Little Dimples,” all of which became widely celebrated classics. With his exceptional songwriting talent and emotionally resonant vocals, JJ secured his place in the competitive Mandopop scene, amassing countless fans and receiving numerous awards, solidifying his reputation as a leading figure in the music world. On stage, JJ captivates the audience by sharing his personal stories and emotions through his music. With a wide vocal range and a voice that is both soft and powerful, he moves the crowd, allowing them to experience the true power of music and become fully immersed in the performance.

Since 2006, JJ has embarked on his seventh world tour, each time investing heavily to deliver top-tier productions. With a team of global talents, every concert is crafted to the highest standards, leaving audiences enthralled. Especially notable is the “JJ20 World Tour” which began in 2022 and spanned two years. Not only did every show sell out and receive widespread acclaim, but it also set multiple record-breaking milestones and won numerous awards globally, delivering impressive results! Among its highlights, the Hong Kong leg of the tour featured two consecutive weeks of performances at the Central Harbourfront Event Space, with a total of six shows, setting a new record for the most performances and highest audience turnout for a single JJ concert.

This time, ‘JJ20 FINAL LAP’ elevates the ‘JJ20 World Tour’ to new heights, it features enhanced stage design, lighting, setlist, and costumes, transforming the concert experience into something truly unforgettable. The tour premiered last year-end in Singapore with two sold-out shows. This year, the tour expands globally, making fans worldwide eagerly await this extraordinary musical journey.

Presented by Prudential and organized by Yiu Wing Live, the ‘JJ20 FINAL LAP World Tour’ in Hong Kong returns with Prudential as the title sponsor once again, now set to be held on an even grander scale at Hong Kong’s newest landmark—Kai Tak Stadium. What kind of musical journey will JJ bring? Fans are on the tiptoe of expectation!

Committed to supporting mega events in Hong Kong, Prudential aligns with the government’s initiative to promote the event economy, further showcasing the city’s vibrancy as a global hub for world-class events.

Hang Seng Bank has always been a strong supporter of music events, ensuring that customers won’t miss any exciting concerts in Hong Kong. Customers holding a Hang Seng Mastercard can enjoy priority ticket booking and a series of promotions for all customers to obtain tickets through credit card applications, credit card spending, participating in lucky draws with +FUN Dollars, and other activities. This gives customer a chance to experience this hottest musical event. Further details will be announced, please stay tuned for Hang Seng’s upcoming announcements.

Prudential Presents JJ Lin “JJ20” FINAL LAP World Tour
in Hong Kong
Show Date|24 – 25 MAY 2025 (SAT,SUN)
Ticket Price|HK $1,680 / 1,380 / 980 / 680 / 380
Venue|Kai Tak Stadium
Time|8pm
Produced by|JFJ Productions
Organiser|Yiu Wing Live 

“The Best Concert Credit Cards Choice”
Hang Seng Mastercard Credit Card Priority Booking
Period|19 MAR 2025 12 nn – 11:59pm
Ticketing Platform| Cityline
Offers are subject to Terms and Conditions, please refer to Hang Seng Bank’s website for details.
To borrow or not to borrow? Borrow only if you can repay! 

Public Sale
Period|20 MAR 2025 12 nn
Ticketing Platform|Cityline / JJ20 APP
Ticket Partners | Damai / Maoyan 

2025 Kingdee Group Global Partner Conference: Empowering Global Partners for World – Class Excellence

XI’AN, China, March 2, 2025 /PRNewswire/ — On March 1, 2025, Kingdee Group Global Partner Conference was held in Xi’an City. The conference was organized by Kingdee Group(0268.HK). More than 2,000 Kingdee ecological partners from China, Southeast Asia, the Middle East, Europe and other regions gathered together to jointly discuss the global digital ecological landscape driven by AI technology. 

At the conference, Shaochun XU, Chairman of the Board and CEO of Kingdee stated, “Deepseek’s groundbreaking progress marks the arrival of the true era of AI popularization. I strongly believe that the golden decade of global AI+SaaS has arrived. Kingdee will remain committed to an AI-first, subscription-first, and quality-first strategy, while continuously exploring new opportunities in scenario-based applications and international expansion. In the past, Chinese enterprises largely relied on foreign management standards. But today, we must truly integrate the AI+SaaS model into China’s business landscape and establish best practices.

Yong ZHANG, President of Kingdee Group, stated, “Looking ahead, Kingdee is dedicated to building a world-class AI-driven enterprise management cloud and developing solutions based on scenario-driven, AI-first, and global strategies. Kingdee will always position technology and innovation as its core competitive strengths, and take AI as a key pillar of our strategy to empower the growth of ecosystem partners.”

So far, Kingdee’s ecosystem has encompassed over 5,000 partners, with nearly 250 ISV partners developing digital products on the Kingdee Cosmic platform, covering more than 170 countries and regions. Establishing a global ecosystem of partners has become a key initiative in Kingdee’s internationalization strategy. At the conference, Kingdee held a signing ceremony with partners from 10 countries and regions. Over the past three decades, Kingdee has become a globally renowned enterprise management cloud SaaS company. In collaboration with like-minded partners, Kingdee is committed to leveraging AI technologies to reshape the global software market ecosystem and empower enterprises worldwide on their journey to world-class excellence.

Lao Students Showcase Skills at Japanese Speech Event

Group Photo in the Japanese Speech Contest (Photo: Oulayvanh Sisounonth)

On 1 March, the 22nd Japanese Speech Contest took place at the Lao-Japan Budo Center in Vientiane Capital. Japanese-language learners in Laos delivered speeches in front of a large audience, with their teachers, friends, and families cheering them on.

Blokees exhibits at the 2025 Toy Fair New York: World Premieres of New IPs Products on Minions

SHANGHAI, March 2, 2025 /PRNewswire/ — After its attendance at the Spielwarenmesse International Toy Fair in Nuremberg, Germany this January, Blokees, a Chinese brand specializing in building block figure toys, made another major move in March by unveiling its latest products at the 2025 Toy Fair New York. At this year’s event, Blokees hosted the world premiere of its first edition of the Minion Magic Series, based upon the hit Minions franchise, while the second edition of the Sesame Street Friends Magic Series made its debut as new releases. Moreover, Blokees will entice fans to the booth with our other popular building block figures based on international IPs like Ultraman, Transformers and Hero Infinity.


A highlight at the Toy fair New York was Blokees’s new product—Blokees Minions Magical Series: Jelly Factory. The series features four iconic Minions—Bob, Otto, Stuart, and Kevin—with exclusive accessories and actions, like Bob getting a jam jar stuck on his head and Otto carrying fruit. The product recreates a humorous miniature Jelly Factory, capturing the fun of the jam-making process.

At the Singapore Comic Con in December 2024, Blokees captured attention with its Sesame Street Partners Magical Series 01-04. Building on that momentum, the company expanded the Sesame Street family at the Toy Fair New York with four additional beloved characters: Ernie, Bert, Oscar, and Count Von Count. Additionally, Blokees launched an exclusive item at the Toy Fair—the chrome-plated Bumblebee, which drew significant attention for its unique electroplating technique and intricate detail.

Blokees’ success can be attributed to years of dedicated research and development. The company has continuously innovated in areas such as its gameplay system, production technology, and processes, establishing a distinctive product matrix with over 500 patents. Meanwhile, Blokees encourages global fans to engage in its BFC (Blokees Figures Creator) community, where they can express themselves through fan-made creations. As its global expansion accelerates, the BFC community is poised to become an international hub for creators.

With its strong R&D capabilities and Innovative product lineup, Blokees is implementing a “Universally appealing, Stepwise pricing, Globally promoting” strategy. From the Singapore Comic Con to the Spielwarenmesse International Toy Fair to the Toy Fair New York, Blokees has been making steady progress toward its internationalization.

MIFF 2025 KICKS OFF AT FULL CAPACITY, SIGNALING A POWERFUL START TO ASIA’S FURNITURE BUYING SEASON

740+ Exhibitors Serve Global Furniture Buyers with Innovative Product Solutions

KUALA LUMPUR, Malaysia, March 2, 2025 /PRNewswire/ — The Malaysian International Furniture Fair (MIFF) 2025 has officially opened its doors, igniting excitement and setting the stage for a dynamic furniture buying season in Asia. In a prestigious ceremony led by YB Datuk Chan Foong Hin, Deputy Minister of Plantation and Commodities, representing YB Datuk Seri Johari Abdul Ghani, Minister of Plantation and Commodities, MIFF 2025 unveiled its most ambitious edition yet, showcasing groundbreaking advancements in design, innovation, and sustainable practices.

YB Datuk Seri Johari bin Abdul Ghani, Minister of Plantation and Commodities, represented by YB Datuk Chan Foong Hin, Deputy Minister of Plantation and Commodities (second left), Dato' Dr Tan Chin Huat, Founder and Chairman (Third left), Mr Steve Ong, Muar Furniture Association (fourth left), and Gerard Leeuwenburgh, Country of Informa Markets Malaysia
YB Datuk Seri Johari bin Abdul Ghani, Minister of Plantation and Commodities, represented by YB Datuk Chan Foong Hin, Deputy Minister of Plantation and Commodities (second left), Dato’ Dr Tan Chin Huat, Founder and Chairman (Third left), Mr Steve Ong, Muar Furniture Association (fourth left), and Gerard Leeuwenburgh, Country of Informa Markets Malaysia

Spanning 100,000 square meters across the Malaysia International Trade & Exhibition Centre (MITEC) and World Trade Centre Kuala Lumpur (WTCKL), this year’s event pulsates with the energy of 742 exhibitors from 12 countries and regions. This includes key players from Malaysia, Indonesia, Thailand, Vietnam, Hong Kong SAR, Japan, Mainland China, South Korea, Taiwan region, India, United Arab Emirates, and the United States.

Approximately 20,000 visitors from over 140 countries and regions are expected, further solidifying MIFF’s position as Southeast Asia’s largest and most influential furniture trade event.

Building on last year’s record-breaking success of 715 exhibitors and USD 1.28 billion in on-site sales, MIFF 2025 is poised to catalyse another wave of business growth. More than just a trade show, MIFF is a strategic global marketplace where buyers gain unparalleled access to a diverse range of furniture, driving industry momentum forward.

At the forefront of sustainability highlights in MIFF 2025 is the innovative Palm Loop technology by Panasonic Housing Solutions, Japan. This initiative allows furniture manufacturers to adopt eco-conscious practices by using high-quality furniture materials transformed from oil palm trunks. Key exhibitors, including Shantawood, Panelbase System Industries, Synergy Wood Products, Distinctive Fine Furniture, Estay Furniture, SLK Furniture Design, Sincerity Furniture, and Yeu Hong Furniture Industries, are leading the way in implementing this sustainable solution.

MIFF 2025 introduces multiple showcase platforms that push creative boundaries. The xOrdinary Showcase, themed “Play,” challenges conventional furniture design, while the inaugural KL iDesign Week, in partnership with Guangzhou Design Week, elevates Asian design onto the global stage.

“MIFF’s dedication to nurturing the next generation of furniture designers and connecting them with industry players creates an environment where creativity thrives and business opportunities flourish,” said Dato’ Tan Chin Huat, MIFF Founder and Chairman. “This blend of commerce and creativity makes MIFF a driving force for innovation.”

At WTCKL, attendees will experience the MIFF-MIFD International Luxury Residence Design Showcase that merges luxury with functionality. Furthermore, MIFF OFFICE stands out as Southeast Asia’s largest office furniture exhibition, presenting cutting-edge solutions tailored for modern workspaces.

On March 3, the prestigious MIFF Awards Ceremony will celebrate excellence in the industry, recognising outstanding contributions through accolades such as the Best Presentation Award (BPA) and Furniture Excellence Award (FEA).

Beyond exhibitions, MIFF 2025 offers valuable networking and knowledge-sharing opportunities through seminars led by industry experts, while events like the Buyers’ Night facilitate connections among attendees and exhibitors alike.

With its continued partnership with the Muar Furniture Association (MFA), MIFF provides a robust platform for promoting Malaysia’s furniture industry and enhancing global export opportunities. Committed to meeting evolving market demands, MIFF is recognised as one of the leading B2B trade platforms in the world and the top in Southeast Asia.

Further enhancing the visitor experience, MIFF 2025 introduces the upgraded MIFF Furniverse App 2.0, which serves as a personal digital assistant, offering seamless navigation, comprehensive exhibitor information, and real-time updates to help buyers connect with the MIFF community.

MIFF 2025’s ambitious vision manifests across every aspect of the event – from its record-breaking size and participation to its pioneering sustainability initiatives, technological integration, and commitment to design excellence. This edition doesn’t just continue MIFF’s legacy; it boldly reinvents itself for a new era of furniture design, manufacturing, and global trade.

For more details on exhibitors, products, and free shuttle services, visit www.miff.com.my or follow Furnish Now by MIFF on Facebook for exclusive updates.

To contact the MIFF Team, email: info@miff.com.my

Notes to Editors

About MIFF (www.miff.com.my)

MIFF is Southeast Asia’s largest and leading export-oriented furniture trade show, showcasing the widest selection of Malaysian-made wooden, home, and office furniture. Since 1995, MIFF has been a one-stop platform connecting a wider community of 20,000+ buyers from 140 countries and regions. MIFF is organised by Informa Markets which is a part of Informa PLC, a leading B2B information services group and the largest B2B event organiser in the world.

Aduna and Bridge Alliance partner to accelerate access to network APIs

STOCKHOLM, March 2, 2025 /PRNewswire/ — Aduna, a landmark venture between some of the world’s leading telecom operators and Ericsson, is set to partner with Bridge Alliance to accelerate the adoption of CAMARA-based network Application Programming Interfaces (APIs).

The partnership with Bridge Alliance marks another first for Aduna by expanding its global ecosystem through partner program agreements. As growing numbers of Bridge Alliance members embrace network APIs, the new agreement will form the basis for Aduna to work with Bridge Alliance members.

In return, enterprise customers of Bridge Alliance members working with Aduna will be able to tap the benefits of Aduna’s global reach and rapidly growing mobile operator ecosystem. Aduna developer platform partners – including Google Cloud, InfoBip, Sinch and Vonage – will enjoy direct access to Bridge Alliance partner networks working with Aduna.

The new partnership will build on Aduna’s rapid momentum to drive and deliver true global scale in the network API ecosystem for developers and enterprises. In addition to vastly increasing the market reach for developers already working with Bridge Alliance – and adding substantial numbers to Aduna’s global developer ecosystem – the new partnership will also increase market reach for the millions of developers already in the Aduna ecosystem.

Dr. Ong Geok Chwee, CEO, Bridge Alliance, says: “This collaboration demonstrates the spirit of partnership that Bridge Alliance stands for. Together with Aduna, we are enabling a broader ecosystem of APIs. Enterprise customers will be able to consume telco APIs for their regional business with ease. More importantly, all parties benefit from our streamlined technical and commercial framework when working with network APIs.”

Anthony Bartolo, CEO, Aduna, says: “Aduna is at the forefront of changing the mobile connectivity industry and creating new monetization opportunities. Providing developers with ubiquitous access to open, programmable network functionality through common APIs will empower them to innovate at hyperscale. This partnership with Bridge Alliance accelerates Aduna’s aims by offering telecom operators and developers unparalleled access to harmonized network APIs across partners’ networks, while offering all Bridge Alliance members access to network APIs across Aduna global partner network.”

Launched in September 2024, Aduna combines and sells network APIs globally, with a vision that new applications will work anywhere, and on any network, paving the way for developers to innovate much more quickly and easily. Aduna’s partners already span significant coverage across mobile network markets globally.

Aduna and Bridge Alliance will also join forces in support of critical global standardization efforts (such as GSMA Open Gateway, CAMARA and TMF).

Network APIs are key to driving a new era of opportunity in the telecom industry. Easily accessible advanced network capabilities are empowering developers to create new use cases across multiple sectors.

Notes to editors:

Media Contact:
Email: MediaRelations@adunaglobal.com
Tel: +46 10 719 69 92

About Aduna
Aduna is a landmark venture between some of the world’s leading telecom operators and Ericsson, dedicated to enabling developers worldwide to accelerate innovation by leveraging networks to their full potential via common network Application Programming Interfaces (APIs). Its venture partners include: América Móvil, AT&T, Bharti Airtel, Deutsche Telekom, KDDI, Orange, Reliance Jio, Singtel, Telefonica, Telstra, T-Mobile, Verizon and Vodafone. Aduna’s developer partner platforms include Google Cloud, Infobip, Sinch and Vonage. By combining network APIs from multiple operators globally under a unified platform based on the CAMARA open-source project, driven by the GSMA and the Linux Foundation, Aduna provides a standardized platform to foster collaboration, enhance user experiences, and drive industry growth.

About Bridge Alliance
Bridge Alliance, the leading mobile alliance for premier operators and their customers in Asia Pacific, Europe, Middle East and Africa, celebrated its 20th anniversary in 2024. Our alliance today covers 35 members who serve over 1 billion customers collectively across these regions. Our goal is to build group capabilities and create value for our members by enabling compelling roaming services and experience, offering multi-market enterprise and IoT solutions, and delivering savings and benefits through leveraging group economies.

Bridge Alliance’s members and partners include: Airtel (India, Sri Lanka, and the Airtel subsidiaries in Africa: Chad, Condo, Democratic Republic of the Congo, Gabon, Kenya, Malawi, Madagascar, Niger, Nigeria, Rwanda, Seychelles, Tanzania, Uganda, and Zambia), AIS, China Telecom, China Unicom, CSL, CTM, Deutsche Telekom, Globe, Maxis, Metfone, MobiFone, Optus, Singtel, SK Telesom, stc (Saudi Arabia, Bahrain, Kuwait), Softbank Corp, Taiwan Mobile, and Telkomsel.

For more information, visit www.bridgealliance.com
For media enquiries, please contact media@bridgealliance.com

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/ericsson/r/aduna-and-bridge-alliance-partner-to-accelerate-access-to-network-apis,c4113038

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Developer working on a laptop outdoors.