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Swee Heng Unveils New Bread and Pastry Brand: Toast & Roll


SINGAPORE – Media OutReach Newswire – 24 July 2024 – Swee Heng, a well-established presence in Singapore’s bakery scene, is continuing to broaden its offerings. This year, the brand is pleased to announce yet another phase of its expansion, introducing its newest venture, Toast & Roll. This marks the sixth addition to the corporation’s umbrella of brands.

Swee Heng Corporate Introduces New Brand “Toast & Roll”
Swee Heng Corporate Introduces New Brand “Toast & Roll”

Introducing Toast & Roll

Toast & Roll is set to feature over 50 items, aiming to combine signature flavours, such as BBQ Chicken Floss and Hawaiian Pizza, along with new options like Hokkaido Milk Danish and Taiwan Taro Rolls. With its prices ranging from $2.10 to $4.80 and special bunny- and cat-patterned packaging, the brand aims to target a younger demographic that encompasses working adults and youths in Singapore. This expansion reflects Swee Heng’s response to the increasing demand for convenience, affordability, and innovation in the market.

The first Toast & Roll outlet is currently scheduled to debut in August 2024 at Jurong Point shopping centre. Moving forward, Swee Heng has expressed its plans to open multiple outlets in the near future, with some larger locations integrating cross-branding opportunities with Bae.Gal, another of Swee Heng’s brands.

Swee Heng’s Journey Over the Years

Founded in 1989, Swee Heng has transformed from a single bakery into a key player in Singapore’s food industry. Today, the brand has over 70 outlets located across Singapore, as well as a new facility on Senoko Avenue equipped with a central kitchen and research and development (R&D) division. Their growth can be attributed to a focus on quality baked goods, understanding local preferences, and a commitment to providing affordable and halal-certified products for all communities.

Over the past few years, Swee Heng has also developed a diverse portfolio of brands with distinct offerings, targeting specific demographics and trends and catering to various tastes.

  • Swee Heng Bakery

Swee Heng Bakery is the original chain of traditional bakeries catering to the heartlands specialising in simple and affordable baked goods. These neighbourhood bakeries offer classic products that have been well-received over the years. In recent times, Swee Heng Bakery has also adapted to evolving consumer habits by introducing online cake delivery services.

  • Swee Heng 1989 Classic

A modern bakery concept retailing a variety of creations designed to appeal visually and taste-wise. Since its official debut in West Mall in 2014, Swee Heng 1989 Classic has provided contemporary baked goods in shopping malls across Singapore.

  • CROLO

Specialising in croissants and crorolls, CROLO was inspired by a Japanese-style croissant store visited during a market investigation trip to Taiwan. The brand offers a selection of sweet and savoury items to cater to a younger demographic.

  • San.Wich

San.Wich focuses on making fresh sandwiches daily using natural ingredients. Its first store opened in Choa Chu Kang in February 2023, providing a range of sandwich options aimed at offering convenient meal choices.

  • Bae.Gal

Launched in Century Square last year, Bae.Gal offers a variety of bagel sandwiches. The brand caters to the growing trend and popularity of bagels in Singapore, offering affordable and convenient meal options for customers.

Following these ventures, the introduction of Toast & Roll underscores Swee Heng’s ongoing strategy of adapting to emerging market trends and expanding its market presence to strengthen its position within the industry.

The Road Ahead

Looking forward, Swee Heng is focused on advancing through innovation and expansion, aiming to benefit customers, employees, and stakeholders alike. Aside from offering customers access to new and varied bakery products, this growth also provides employees with new opportunities for career development and growth within the company. For stakeholders, Swee Heng’s expansion holds the potential to increase revenue and strengthen brand equity.

“With Toast & Roll, we aim to enhance our customers’ culinary experiences while staying true to our commitment to quality and accessibility,” shared Eric Ng, Executive Director of Swee Heng Bakery Pte Ltd. “This is a step towards broader accessibility and enjoyment of our bakery creations, and we hope to continue strengthening our connection with the community we serve.”
Hashtag: #SweeHeng #Toast&Roll

The issuer is solely responsible for the content of this announcement.

About Swee Heng

Founded in 1989, is a leading Halal wholesale bakery chain in Singapore, with more than 70 outlets across the island and five distinct brands. With offerings ranging from bread and cakes to croissants and bagels, Swee Heng provides high-quality halal-certified baked goods affordable and accessible to all communities in Singapore.

Cathay’s ‘1 Ticket, 1 Tree’ returns for fourth year, expands to include cargo contributions

In addition to flight tickets purchased, Cathay will plant one tree for every tonne of cargo shipped in Southeast Asia from 25 to 31 July 2024.


SINGAPORE – Media OutReach Newswire – 24 July 2024 – Cathay is proud to announce the fourth edition of its annual ‘1 Ticket, 1 Tree’ initiative across Southeast Asia, reaffirming its commitment to support local communities, restore local habitats and drive climate resilience. From 25 to 31 July 2024, Cathay will plant one mangrove tree in Southeast Asia for every flight ticket purchased from Singapore, Malaysia, Philippines, Thailand, Indonesia, Vietnam and Cambodia during this period. The airline will take into account tickets purchased on cathaypacific.com and the Cathay mobile app, as well as those booked by corporate clients through Cathay’s agents.

Cathay’s ‘1 Ticket, 1 Tree’ returns for fourth year, expands to include cargo contributions

Since its launch in 2021, ‘1 Ticket, 1 Tree’ has gained momentum in Southeast Asia, resulting in the planting of 30,000 mangrove trees. The initiative has seen collaboration from 13 partners including corporations, non-profit organisations, and local environment and community groups, who have joined Cathay in its efforts to educate communities, plant trees, and ensure the trees’ sustainable growth.

Expanding ‘1 Ticket, 1 Tree’ to Cathay Cargo

This year, in addition to flight tickets purchased, Cathay is broadening its tree-planting initiative to include cargo shipments across the region. It is proudly introducing ‘1 Tonne, 1 Tree’, where it pledges to plant a mangrove tree for every tonne of cargo booked by Cathay Cargo’s agents and shippers in Southeast Asia from 25 to 31 July 2024.

This expansion underscores Cathay’s determination to foster strong partnerships and collective action to build a more sustainable future.

Cathay Regional General Manager for Southeast Asia Dominic Perret said: “Given the vital role of mangrove forests in supporting local communities and protecting their livelihoods, doing our part to ensure they grow and thrive deeply resonates with us. We are therefore very encouraged by the strong support ‘1 Ticket, 1 Tree’ has received across Southeast Asia since we started this initiative four years ago – more and more partners are coming on board, and having our cargo agents involved this year is another step towards amplifying our collective efforts.”

Cathay Regional Head of Cargo for Southeast Asia Ashish Kapur said: “We are very excited to have our cargo agents and shippers join us in our tree-planting efforts this year. Our goal is to increase awareness of the crucial role our mangrove forests play in our ecosystem, and to make it easy for anyone to participate and make a meaningful impact on our local communities in the region. We have been speaking to our cargo partners on the ground and the response from them has been overwhelmingly positive.”

Greener Together: Cathay’s commitment to sustainability leadership

As one of the first airlines in Asia to set a target of 10% Sustainable Aviation Fuel (SAF) for its total fuel consumption by 2030, Cathay fully recognises the challenges in transitioning to more sustainable energy in aviation. To address this, Cathay embraces a collaborative ethos, Greener Together, urging all stakeholders to unite in this important pursuit. Beyond SAF, Cathay has also made important strides towards its 2050 carbon neutrality goal in other aspects of decarbonisation.

Taking the lead in aviation’s sustainability efforts in Asia, Cathay announced the extension of Fly Greener, its carbon-offset programme, to its air cargo services in 2022. Customers can use an integrated carbon emissions calculator to work out the carbon emissions of shipments and the cost to offset them. They can then make a contribution to purchase carbon offsets that come from carefully selected carbon-offset projects.

Full details of Cathay’s performance and commitments in sustainable development are available in its 2023 Sustainability Report, available here. Key highlights include committing to near-term climate improvements, accelerating the use of SAF, and moving towards more sustainable use of resources.

For more information on Cathay’s tree-planting efforts in Southeast Asia, please follow Cathay’s Facebook page or visit:

Singapore | Malaysia | Indonesia | Philippines | Cambodia | Thailand | Vietnam

(Pages will go live on 25 July 2024)
Hashtag: #CathayPacific

The issuer is solely responsible for the content of this announcement.

Prudence Foundation and Warner Bros. Discovery Asia Pacific team up to decode complex issues on climate and health

Content series is available across Warner Bros. Discovery platforms in Asia


HONG KONG SAR – Media OutReach Newswire – 24 July 2024 – Prudence Foundation, the community investment arm of Prudential plc in Asia and Africa, and Warner Bros. Discovery in Asia Pacific (WBD), are collaborating on a content series – Prudence Foundation x Decode by Discovery (“Decode with Prudence”) – to help educate audiences on the planet, human lives and their livelihood. Through fact-based storytelling, Decode with Prudence aims to provide informative, engaging content on current issues that inspire actions for a better and more resilient future. Decode with Prudence will kick-off the series by targetting two key topics around the climate crisis – heat and air pollution.

Prudence Foundation and Warner Bros. Discovery Asia Pacific team up to decode complex issues on climate and health
Prudence Foundation and Warner Bros. Discovery Asia Pacific team up to decode complex issues on climate and health

Climate change has led to increasing temperatures around the world. According to the World Meteorological Organization, 2023 is the warmest year on record[1]. With temperatures set to increase across the planet by 1.5°C by 2050[2], the number of people exposed to extreme heat is growing exponentially. Heat stress can result in death and exacerbate underlying illnesses such as cardiovascular disease and asthma[3].

Diana Guzman, Chief Sustainability Officer, Prudential plc, and Chair of the Prudence Foundation said, “Prudence Foundation is committed to building climate and health resilience, working with our partners to implement programmes that protect communities from the impacts of climate change. We’re pleased to collaborate with Warner Bros. Discovery and leverage on their ability to reach millions of households in Asia.”

“With Decode, we’re highlighting the importance of the individual and collective human action to address the climate crisis. We want to inspire people to action, using what they learned from the programme to keep themselves and their loved ones safe,” added Ms Guzman.

Tony Qiu, GM, Greater China & Southeast Asia, Warner Bros. Discovery, said: “WBD has a long history with environmentally focused storytelling, with stories that educate our audiences and inspire action. We are pleased to partner with the Prudence Foundation on this initiative to help drive increased awareness of key topics affecting our society.”

Global NGO Climate Resilience for All has come on board as a content partner for the topic of heat, to ensure accuracy of information related to the topic.

Kathy Baughman McLeod, CEO, Climate Resilience for All said, “One of the best ways to protect health and livelihoods from the impacts of heat is to build awareness, and campaigns like this are a great example of action communities everywhere can take.”

The content series is available on Warner Bros. Discovery’s Southeast Asia* and Taiwan TV channels and social media platforms, including Discovery Channel Southeast Asia, Discovery Channel Taiwan, TLC Southeast Asia, TLC Taiwan, and Discovery Channel Southeast Asia Facebook, Instagram and YouTube.

The series is also available on www.decodewithprudence.com where users can learn more about the topics featured.

Notes:
*Singapore, Malaysia, Thailand, Philippines, Indonesia, Myanmar, Vietnam, Cambodia, as well as Hong Kong and Taiwan.

Hashtag: #Prudential #PrudenceFoundation

The issuer is solely responsible for the content of this announcement.

About Prudential plc

Prudential plc provides life and health insurance and asset management in 24 markets across Asia and Africa. Prudential’s mission is to be the most trusted partner and protector for this generation and generations to come, by providing simple and accessible financial and health solutions. The business has dual primary listings on the Stock Exchange of Hong Kong (2378) and the London Stock Exchange (PRU). It also has a secondary listing on the Singapore Stock Exchange (K6S) and a listing on the New York Stock Exchange (PUK) in the form of American Depositary Receipts. It is a constituent of the Hang Seng Composite Index and is also included for trading in the Shenzhen-Hong Kong Stock Connect programme and the Shanghai-Hong Kong Stock Connect programme.

Prudential is not affiliated in any manner with Prudential Financial, Inc. a company whose principal place of business is in the United States of America, nor with The Prudential Assurance Company Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

About Prudence Foundation

Prudence Foundation is the community investment arm of Prudential plc in Asia and Africa. Its mission is to create a better future for communities by making them safer and more resilient to life’s risks. The Foundation runs regional programmes as well as local programmes in partnership with NGOs, governments and the private sector in order to maximise the impact of its efforts. Prudence Foundation leverages Prudential’s long-term mindset and geographical scale to make communities safer, more secure and more resilient. The Foundation is a Hong Kong registered charitable entity.

For more information please visit:

About Warner Bros. Discovery

Warner Bros. Discovery is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of branded content across television, film, streaming and gaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, Max, discovery+, CNN, DC, TNT Sports, Eurosport, HBO, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Motion Picture Group, Warner Bros. Television Group, Warner Bros. Pictures Animation, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit .

About Climate Resilience for All

Climate Resilience for All (CRA) is a global climate adaptation NGO dedicated to protecting women in vulnerable communities from extreme heat and all its impacts. CRA is passionate about partnering with communities to co-create and co-deliver solutions that help people now – and about spurring systemic change that brings a climate-resilient future to all. CRA’s motto: “When women are climate resilient, we are all climate resilient.”

Learn more at

Office of the Prime Minister, in collaboration with the Royal Bangkok Symphony Orchestra, will be organizing a world-class opera performance, “Madama Butterfly,” on the auspicious occasion of His Majesty the King’s 6th cycle birthday anniversary on 28 July 2024


BANGKOK, THAILAND – Media OutReach Newswire – 24 July 2024 – On the auspicious occasion of His Majesty the King’s 72nd birthday anniversary on July 28, 2024, the Office of the Prime Minister, Ministry of Culture, Tourism Authority of Thailand (TAT), and the Royal Bangkok Symphony Orchestra Foundation under the patronage of Her Royal Highness Princess Sirivannavari Nariratana Rajakanya have organized an opera performance of “Madama Butterfly” on Tuesday, July 23, and Wednesday, July 24, 2024, at the Main Auditorium, Thailand Cultural Centre.

MADAMA

Her Royal Highness Princess Sirivannavari Nariratana Rajakanya, the foundation’s patron, has envisioned the foundation organizing the opera “Madama Butterfly,” composed by Italian Giacomo Puccini with Italian libretto by Luigi Illica and Giuseppe Giacosa. This opera tells the tragic love story of a Japanese geisha and an American naval officer, highlighting themes of love and honor. Premiered at La Scala in Milan, Italy, in 1904, it remains one of the world’s most frequently performed operas.

For this performance, Her Royal Highness Princess Sirivannavari serves as Executive Producer, selecting the cast from Opera Production in Vienna. Auditions were held for roles such as Mother, Aunt, Cousin, Geishas, Relative and Servants, and chorus members. The entire wardrobe for the production has been newly designed, with Her Royal Highness herself designing 14 costumes for the nine main characters: Cio-Cio San (the heroine), Pinkerton (the hero), Suzuki (the maid), Yamadori (the prince), Kate Pinkerton (the new wife), Bonzo (the Japanese priest), Goro (the matchmaker), Sharpless (the hero’s friend), and the Commissario (the Japanese nobleman). An additional 40 costumes were designed by the SIRIVANNAVARI team under her direction.

The cast from Opera Production includes leading European opera singers such as Viktorija Miskunaite and Laura del Rio (Soprano) as Madama Butterfly, Gianluca Terranova (Tenor) as B.F. Pinkerton, Alissandra Volpe (Mezzo-Soprano) as Suzuki, Massimo Cavalletti (Baritone) as Sharpless, and Orlando Polidoro (Tenor). They are joined by three renowned Thai opera singers. The Royal Bangkok Symphony Orchestra will perform, conducted by German conductor Valentin Egel.

Ratiros Chulachart, Vice President of Iris 2005 Co., Ltd., and executive of the SIRIVANNAVARI brand, stated, “The SIRIVANNAVARI brand, founded and creatively directed by Her Royal Highness Princess Sirivannavari, is honored to be part of this world-class opera performance in celebration of this auspicious royal birthday. It is the first high-end fashion brand in East Asia to design costumes for a world-class opera ensemble. This is a pinnacle of cultural expression that spans over a century. The design concept incorporates both Western and Eastern elements, referencing traditional Japanese attire and historical military uniforms with contemporary interpretations. Colors, embroidery, and symbolic patterns convey stories of love, sorrow, and the passage of time, dramatized perfectly with RBSO’s grand music, powerful vocals, and world-class stage production.”

The SIRIVANNAVARI brand, through its designer, has created 14 costumes for the nine main characters, blending traditional Japanese and Western styles. For the Japanese female characters, the design adapts pieces from the Spring/Summer 2022 “Rise of Asia” collection, inspired by Japanese culture’s golden age. These designs are enhanced for stage presence with reflective embroidery, voluminous skirts, and traditional layering, referencing geisha and traditional village attire. Western female characters’ costumes are contemporary with added symbolic elements like color and pattern to represent characters’ age and personality. For example, the Japanese heroine’s costumes use soft tones, while the new Western wife’s costumes are in darker shades with structured designs, incorporating symbolic embroidery like peonies and cherry blossoms for the Japanese heroine and roses for the Western wife.

Men’s costumes are divided into Western and Japanese groups. Western male characters wear traditional suits with elements of naval uniforms made from linen, reflecting the American naval officer’s journey to Asia. These designs feature newly created elements like sleeve bands, buttons, and insignia, allowing the audience to infer character backgrounds. Japanese male characters’ costumes are also adapted from the “Rise of Asia” collection, combining traditional Japanese aesthetics with modern interpretations through structure, pattern, and technique. These costumes play a crucial role in depicting the Asian and Western cultures and characters’ social status, aiding the audience’s understanding of the Italian opera.

Supporting cast costumes, such as for the chorus, are designed in white to serve as a backdrop for the stage. The stage design, directed by the designer, incorporates modern elements with symbolic meanings. The opening scene features a tree symbolizing Japan, with the hero and heroine meeting in summer, when cherry blossoms are budding. The tree’s leaves fall in autumn and bloom again in spring, reflecting Japanese charm with a modern twist to enhance the opera’s atmosphere. Lighting plays a significant role in drawing the audience’s emotions.

Hashtag: #RoyalBangkokSymphonyOrchestra #RBSO

The issuer is solely responsible for the content of this announcement.

Octa’s guide to financial literacy and cyber health: essential tips for traders


KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 24 July 2024 – The increasing number of cyber threats poses a significant risk to traders, potentially undermining their financial security. Since cybercriminals continually develop new methods to exploit vulnerabilities, traders must adopt adequate protection tools to avoid substantial losses. By combining financial literacy with cybersecurity principles, traders can keep track of the latest threats and adopt preventive measures to safeguard their financial assets.

Financial literacy and cyber health
Financial literacy and cyber health

Rising threats: impact on financial security
Cybercrime is surging in Malaysia, with recent reports indicating a significant rise in data theft and cybersecurity incidents. According to CyberSecurity Malaysia (CSM), last year saw a whopping 1,192 percent increase in data theft with 5,917 cybersecurity incidents reported, including 3,705 cases of scam or fraud. In the first three months of 2024 alone, 1,555 cybersecurity incidents were reported, including 142 cases of data theft. This alarming trend highlights the vulnerability of traders and underscores the importance of financial literacy, which is intricately linked to cybersecurity awareness.

How to get protected
Adopting a preventive approach to cybersecurity is far more effective than reacting after an incident has occurred. Below are several steps that can help you stay ahead of cybercriminals.

Staying informed and vigilant
A preventive approach to cybersecurity involves being proactive rather than reactive. This means regularly updating your knowledge on the latest cybersecurity threats and understanding how to protect your data effectively.

Developing basic financial literacy
Financial literacy is not just about understanding markets and managing investments. It also involves being aware of how cyber threats can impact your finances. Utilising tools like Space, an analytics hub provided by Octa within its proprietary trading platform OctaTrader, can help you build a strong foundation in financial literacy. Space offers educational materials and expert analysis, helping traders make informed decisions while staying safe of potential cyber threats.

Staying aware of recent fraud methods
Cybercriminals continuously evolve their tactics, making it crucial to stay updated on the latest fraud methods. Regularly reviewing cybersecurity reports and updates from reliable sources can help you recognise and avoid new types of scams. For example, phishing attacks have become increasingly sophisticated, and preventing data breaches is impossible without being able to identify suspicious emails and links.

Following basic cybersecurity rules
Simple yet effective cybersecurity practices can significantly reduce your vulnerability to cyber threats. These include using strong, unique passwords for your trading accounts, enabling two-factor authentication, and regularly updating your software to protect against known attacks. Additionally, try to avoid using public Wi-Fi for financial transactions and be cautious of unsolicited communications asking for personal information.

Trade on a reliable trading platform
Choosing a secure and reliable trading platform is fundamental to protecting your financial assets. A platform like OctaTrader, which employs robust security measures, can provide a safe trading environment. OctaTrader segregates user accounts, ensuring that your funds are kept separate from the broker’s operational funds, enhancing financial security. Furthermore, Octa’s fast and reliable withdrawal processes ensure that you can access your funds promptly, reducing the risk of financial loss.

Ways to stay on top of cybersecurity threats:
Remaining vigilant and informed about cybersecurity threats is essential for protecting your finances. Below are some additional steps to enhance your cyber health.

1. Utilise expert analytics
Keeping up with curated news feeds and expert analytics can help you stay updated on market trends and potential cyber threats. This integration of technology and human expertise facilitates informed decision-making and enhances your ability to navigate the financial markets securely. For example, trading platforms like OctaTrader provide curated news and analytics to help traders make data-driven decisions with confidence.

2. Implement comprehensive cybersecurity measures
Adopt a comprehensive approach to cybersecurity by combining prevention, detection, and response strategies. Regularly monitor your accounts for suspicious activities, use secure communication channels, and have a response plan in place in case of a cyber attack. This proactive stance will help you stay one step ahead of cybercriminals.

3. Engage with trusted brokers
Working with brokers that prioritise cybersecurity can significantly enhance your level of safety. A broker with globally recognised licenses not only provides a secure trading environment but also offers advanced analytical tools and educational resources. This holistic approach ensures that you are well-equipped to protect your investments from cyber threats.

In the digital age, financial literacy and cybersecurity are inextricably linked. Protecting your finances requires smart investment strategies and a robust understanding of cybersecurity threats. By adopting a preventive approach, staying informed, and utilising reliable trading platforms, you can safeguard your financial assets and trade with confidence.
Hashtag: #Octa

The issuer is solely responsible for the content of this announcement.

Octa

is an international broker that has been providing online trading services worldwide since 2011. It offers commission-free access to financial markets and various services already used by clients from 180 countries who have opened more than 42 million trading accounts. To help its clients reach their investment goals, Octa offers free educational webinars, articles, and analytical tools.

The company is involved in a comprehensive network of charitable and humanitarian initiatives, including the improvement of educational infrastructure and short-notice relief projects supporting local communities.

In the APAC region, Octa received the ‘Most Secure Broker Indonesia 2022’ and the ‘Most Reliable Broker Asia 2023’ awards from International Business Magazine and Global Forex Awards, respectively.

ASUS Announces All-New Server-Grade Hardware Powered by AMD EPYC 4004

Cost-efficient, high-performance computing for small business needs


SINGAPORE – Media OutReach Newswire – 24 July 2024 – ASUS today announced an all-new range of servers, workstations and motherboards driven by the power of AMD EPYC 4004 CPUs – heralding next-level performance and density. The new offerings include: ASUS Pro ER100A B6, a compact, 1U rack server;

ASUS ExpertCenter Pro ET500A B6, a power-efficient Zen 4 workstation, ASUS Pro WS 665-ACE, a resilient ATX workstation motherboard; and ASUS Pro WS 600M-CL, a compact, chipset-less mATX motherboard for workstation applications.

Engineered specifically for the dynamic needs of small businesses and hosted IT service providers, these business-grade platforms empower high-performance computing in diverse forms, from ready-to-roll workstations to powerful motherboards. Ideal for a variety of applications, from cloud services to dedicated hosting or content delivery, ASUS equipment with AMD EPYC 4004-series processors ensure that that evolving business operations are powered by the performance the modern world demands – and backed by the ASUS expertise enterprise expects.

The power of AMD EPYC 4004
Next-generation AMD EPYC 4004 processors harness the trusted, resilient Zen 4 core architecture to effortlessly handle compute-intensive workloads while providing the flexibility needed for applications where performance, productivity and efficiency are critical. With new low-core-count options, optimized for single-socket configurations, and support for dual-channel DDR5 memory and up to 28 lanes of PCIe® 5.0 connectivity, powerful EPYC 4004 processors deliver server-grade reliability in an affordable package – minimizing system-level configuration costs and reducing energy consumption to deliver lower overall total costs of ownership.

The productivity of high-performance, server-grade ASUS hardware helps growing businesses achieve their goals, offering practical performance and scalability for the everyday needs of small and medium businesses (SMBs). Ease of use is ensured by running business software quickly and reliably on high-performance enterprise-class, server-grade hardware that’s easy to deploy out of the box, with x86 compatibility enabling efficient infrastructure building without wholesale software changes – making AMD EPYC 4004-powered ASUS hardware the ideal choice for on-premises and dedicated hosting deployments.

Applications for the latest EPYC 4004-powered ASUS hardware are many and varied, and empower modern businesses with cost-effective server solutions designed to enhance general computing tasks. This includes web serving, DNS, file/print workloads, file/data sharing, printing, email, messaging, customer-relations management (CRM) and enterprise resource planning (ERP).

Backed by the power of efficient, affordable EPYC 4004 processors, the new server-grade hardware from ASUS also speeds up coding and compilation times with powerful, multi-threaded performance. The new platforms are also great for creators, whether editing 4K footage or creating complex designs, saving users time and allowing them to focus on creating — not to mention hosting modern web services and robust e-commerce solutions. Moreover, with up to 16 physical cores per socket, EPYC 4004-based ASUS systems give customers superuser-level access to instant virtual private servers (VPS), accommodating up to 16 customers on a single processor.

The all-new ASUS products powered by AMD EPYC 4004 processors include:

  • ASUS Pro ER100A B6

1U rackmount server with AMD EPYC 4004-series processors. Its compact size means it’s easily deployed in the data centers of small and medium-sized businesses.

  • ASUS ExpertCenter Pro ET500A B6

A highly-power-efficient workstation that harnesses AMD Zen 4’s immense power on a 5 nm chipset, paired with ultrafast DDR5-5200 memory. Dual M.2 drives propel data at 32 Gbps, while NVIDIA® Quadro RTX™ compatibility fuels creativity.

  • ASUS Pro WS 665-ACE

This resilient ATX workstation motherboard is designed for entry-level cloud and data centers. It features a 90°-rotated AM5 socket, three PCIe® 4.0 x16 slots (two of which run at x4), two OCuLink connectors with PCIe 4.0 x4 bandwidth, Intel® I225-LM LAN controller, ASUS Q-code, and a 6-pin PCIe graphics card connector.

  • ASUS Pro WS 600M-CL

This compact motherboard designed without a chipset and optimized for light usage in workstation applications, such as edge computing. It features two MCIO ports that primarily focus on high-speed transmission for PCIe® 5.0 devices. Additionally, the mATX form factor provides flexibility for small casings.

Easy centralized management

Of course, all ASUS products powered by AMD EPYC 4004 processors support ASUS Control Center Express, a centralized, user friendly, and comprehensive IT management software. This powerful tool simplifies IT operation, boosts productivity, and ensures real-time IT monitoring and enhanced data protection.

AVAILABILITY & PRICING
ASUS products are available worldwide. Please contact your local ASUS representative for further information.
Hashtag: #ASUS

The issuer is solely responsible for the content of this announcement.

About ASUS

ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, the company is world-renowned for continuously reimagining today’s technologies. Consistently ranked as one of Fortune’s World’s Most Admired Companies, ASUS is also committed to sustaining an incredible future. The goal is to create a net zero enterprise that helps drive the shift towards a circular economy, with a responsible supply chain creating shared value for every one of us.

Appier expands BotBonnie’s capabilities with Vietnamese UI support and Zalo integration


TAIPEI, TAIWAN – Media OutReach Newswire – 24 July 2024 – Appier, a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making, is thrilled to announce two significant updates to its BotBonnie platform: the addition of Vietnamese UI support and the integration of Zalo, Vietnam’s leading messaging app. These enhancements aim to provide a more localized and seamless experience for its growing customer base in Vietnam.

Starting today, all Vietnamese clients using BotBonnie can easily switch to a Vietnamese user interface with just a single click. This update reflects Appier’s commitment to enhancing user experience by providing native language support. With the addition of Vietnamese, BotBonnie now supports five languages: English, Chinese, Japanese, Korean, and Vietnamese, and continues to expand its language offerings.

In line with its mission to empower businesses with cutting-edge tools for customer engagement in Vietnam, BotBonnie now integrates with Zalo. As one of Vietnam’s most popular messaging apps, Zalo offers unparalleled reach with over 85 million monthly active users. This integration allows Appier’s customers to effortlessly engage with their Vietnamese customers through Zalo’s extensive platform, facilitating timely and personalized communication.

Enhancing customer engagement and loyalty with seamless integration and functionalities

Integrating Zalo into BotBonnie introduces key functionalities to enhance customer engagement across various verticals and industries. This integration allows businesses to leverage Zalo Notification Service (ZNS) to send one-way broadcast notifications tailored to their specific customer communication and engagement needs.

This feature supports a variety of scenarios relevant to the e-commerce, health and medical, education, and beauty verticals, including account information updates, seasonal sale notifications, back-in-stock alerts, loyalty program engagement, order confirmations, and post-purchase support. Each scenario is designed to provide timely and relevant information to customers, thereby improving engagement and satisfaction.

Appier ensures a smooth onboarding process for Zalo integration. Throughout the onboarding process, customers receive assistance from Appier’s Customer Success Managers (CSMs) to set up their Zalo channel in the Appier enterprise console. Businesses can quickly and effectively integrate Zalo, ensuring a smooth transition and optimal utilization of this powerful communication tool.

“We are excited to bring these crucial updates to BotBonnie. The addition of Vietnamese UI support and the integration with Zalo demonstrates our dedication to meeting the unique needs of our clients in Vietnam. We believe these enhancements will significantly improve customer engagement and business operational efficiency. We look forward to partnering with our Vietnamese clients to help them achieve their customer engagement goals more effectively,” said Hongchia How, Vice President of Enterprise Sales (SEA, Korea), Appier.

Hashtag: #Vietnam #Zalo #Appier #language #Botbonnie #UI


The issuer is solely responsible for the content of this announcement.

About Appier

Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s mission is turning AI into ROI by making software intelligent. Appier has 17 offices across APAC, Europe and US and is listed on the Tokyo Stock Exchange. Visit for more company information, and visit for more IR information.

CashOn Launches Hong Kong’s First Digital Currency Lending Platform, Valued at US$10 Million, Matching Borrowers with Financial Institutions for Fiat Currency Financing


HONG KONG SAR – Media OutReach Newswire – 24 July 2024 – CashOn, a technology finance company focused on fintech and Web3 applications, has announced the launch of Hong Kong’s first digital currency lending matching platform. This platform helps customers access cash liquidity by using digital currencies, finding and comparing quotes from multiple financial companies, and providing suitable lending solutions, enhancing the fluidity between digital currencies and fiat currencies.

Co-founders of CashOn: (Left to right) Johnnie Wong, Dr. Ivan Ng, Marvis Wong, Nova Hung and Jacky Tang
Co-founders of CashOn: (Left to right) Johnnie Wong, Dr. Ivan Ng, Marvis Wong, Nova Hung and Jacky Tang

AI big data for virtual assets censorship

The global virtual asset lending market is burgeoning, with a leading digital asset lender processing a record US$690 million in loans in Q1 2024[1]. Reports indicate that over 200 million people in Asia hold digital currencies[2], and the digital asset lending loan book in ASEAN is growing annually by over 20%[3]. Despite the Hong Kong government actively promoting the digital asset sector, local virtual asset trading platforms (VATPs) are not allowed to offer lending services. This gap in the market has prompted CashOn to develop an innovative solution.

Moreover, Traditional banks have yet to accept digital asset loans due to complex regulatory requirements. At the same time, small and medium-sized financial companies have also been reluctant to take on such loan requests due to the high thresholds of required expertise, technology, and licensing. In response, CashOn has built a brand-new digital currency lending matching platform that connects borrowers with licensed financial institutions, significantly simplifying the collateralized loan process and ensuring a more efficient allocation of assets.

The platform employs a KYC (Know Your Customer) module and chain analysis module, using AI and blockchain big data technologies to encrypt and store customer data. These technologies help assess potential borrowers’ digital wallets and conduct virtual asset authenticity and anti-money laundering checks. Simultaneously, they connect potential borrowers with multiple licensed financial institutions, gathering loan offers secured by virtual assets. This simplifies compliance, provides in-depth credit analysis, and reduces risks associated with virtual assets.

Smart Contracts for Enhanced Transparency and Security

CashOn utilizes smart contracts, including core contracts for escrow, repayment, and margin, to ensure the management of collateralized assets, monitoring repayment progress, and the collection and liquidation of margins. These contractual terms will be executed without the need for intermediaries, increasing the transparency of loan contracts, building trust between parties, and reducing the risk of misunderstandings or disputes. The platform also adopts the strictest security measures, such as encryption technology and multi-layer authentication, and collaborates with renowned security institutions to protect the financial transaction security of its customers.

Compared to traditional lending methods, CashOn accelerates the application and disbursement process for virtual asset loans, simplifies loan management, and enables customers to flexibly manage their assets and pursue strategic investments or appreciation opportunities. The platform guarantees that customers’ borrowing and repayment amounts will remain unaffected by changes in the value of the underlying currencies. Furthermore, it maintains a diverse suite of lending services designed to address customers’ varying financial requirements.

Market validation with Licensed Lending Companies

Marvis Wong, Co-founder and CEO of CashOn, stated, “The Hong Kong government’s comprehensive regulatory framework and business-friendly environment for the digital economy have driven the development of fintech, opening up new opportunities for the traditional financial industry. I believe CashOn will establish a foothold in the ASEAN and Hong Kong markets within the next three years, solidifying its unique market position.”

CashOn has conducted preliminary discussions with 100 licensed lending companies and signed a MoU with over 50 companies to accept virtual assets as loan collateral. Johnnie Wong, Co-founder and Chief Operating Officer of CashOn, noted, “Recently, The persistent economic slowdown in Hong Kong has impacted the profitability of financial institutions. CashOn helps them explore new business areas. By actively collaborating with more financial institutions, we are jointly driving the innovation for the credit industry.”

Future Expansion with Innovative Solutions in ASEAN

Dr. Ivan Ng, Co-founder and Chief Financial Officer of CashOn, emphasized, “The benefits of the digital economy have already surpassed the traditional economy. We have received recommendations from multiple valuation firms, with preliminary estimates suggesting that CashOn’s market value can reach at least $10 million. With the rapid development of the digital economy market and CashOn’s efforts in the industry, we believe our market value will experience rapid and significant growth.” Jacky Tang, Head of Web3 and AI of CashOn, Stated, “Safeguarding fund flows is an important component of the platform. CashOn adopts the escrow smart contract in blockchain to ensure the best protection for customer data and virtual assets. The transaction characteristics of digital currencies, which are fast and without geographic restrictions, are particularly suitable for collateralized lending and significantly reduce the application time for traditional lending.”

Looking ahead, CashOn plans to expand into the ASEAN with innovative Web3 e-payment solutions. These solutions will offer more financial service options for merchants and virtual asset holders. Nova Hung, Chief Marketing Officer of CashOn, commented, “CashOn offers a user-friendly and intuitive interface, enabling digital currency investors to access cash liquidity easily. Leveraging the global nature of digital currencies, CashOn aims to facilitate the development of the cross-border digital economy. Through innovative brand promotion and strategic partnerships to enhance its market influence.”


[1] Ledn processed a record $690 million in loans in Q1 2024: https://finance.yahoo.com/news/ledn-first-quarter-loans-top-13051.ht0000ml

[2] Singapore-based payments firm Triple-A released the “2024 Cryptocurrency Ownership Data” in May 2024: https://www.triple-a.io/cryptocurrency-ownership-data

[3] Google, Temasek, and Bain & Company jointly released the ” e-Conomy SEA 2022 Report” in October 2022: https://www.bain.com/insights/e-conomy-sea-2022/

Hashtag: #CashOn

The issuer is solely responsible for the content of this announcement.

CashOn

Founded in 2022, CashOn is a technology finance company focused on fintech and Web3 applications. The company is committed to providing secure, transparent, and efficient financial services through blockchain and smart contract technology. CashOn’s digital currency lending matching platform utilizes big data analysis and AI technology to help customers find and compare quotes from multiple financial companies, securing the most suitable loan solutions. The company’s goal is to drive the development of the virtual asset market and create the most excellent value for its customers.

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About the Founders

Marvis Wong, Co-founder and Chief Executive Officer of CashOn, has over 15 years of business experience and has founded multiple companies in various industries, including finance, investment and asset management, education, marketing, AI e-commerce, information technology, and jewellery retail. His diverse professional background enables him to accurately grasp market trends and formulate forward-looking business strategies.

As an entrepreneur, he leverages his extensive expertise, outstanding leadership, and keen market insight to help businesses identify significant opportunities and establish a solid foundation for remarkable achievements. He is also committed to social responsibility, regularly participating in charitable activities organized by various institutions.

Johnnie Wong, Co-founder and Chief Operating Officer of CashOn, has over 15 years of extensive experience in banking and finance. He has held management positions at various financial institutions and served as a client relationship manager at an international bank, managing assets exceeding HK$1 billion. He is also a leader in youth organizations, having served as the president of JCI Apex in 2020, and actively participates in charitable activities and youth entrepreneurship events.

Dr. Ivan Ng, Co-founder and Chief Financial Officer of CashOn, has over 20 years of executive experience. He has held Group President, CEO, COO, and CFO positions at renowned companies like KPMG, IMG, JLL, One Storage, and Trinity. He is well-versed in global regulations and financial standards, excels in enhancing company liquidity and financial health, and has successfully led multiple IPO and M&A projects. He also serves as a university professor and is a chartered member of the Chartered Banker of The Chartered Banker Institute (UK), a member (MBCS) of The Chartered Institute for IT, England and Wales (BCS), and a member of Hong Kong Securities and Investment Institute.