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Advancing Healthcare Access: ScreenHer initiative in Pakistan close to reaching milestone of 20,000 diabetes screenings in 70 clinics

A collaboration between Roche Diabetes Care and social enterprise Greenstar Social Marketing, ScreenHer seeks to improve women’s access to diabetes care


KARACHI, PAKISTAN – Media Outreach Newswire – 26 February 2024 – Roche Diabetes Care Pakistan (Roche) and social enterprise Greenstar Social Marketing (Guarantee) Limited (Greenstar) are pleased to announce a significant milestone for the ScreenHer initiative, which enables women in the rural and peri-urban areas to access diabetes risk assessment, education, and testing that would otherwise be difficult to obtain. Across 70 clinics in six major cities, nearly 20,000 screenings have been conducted.

Advancing Healthcare Access: ScreenHer initiative in Pakistan close to reaching milestone of 20,000 diabetes screenings in 70 clinics

Pakistan is reported to be among the top three countries with the highest age-adjusted prevalence of diabetes in the world as of 2021[1]. In Pakistan, 1 in 4 or approximately 33 million adults have this life-threatening chronic condition[2]. More importantly, the majority of the diabetes population are undiagnosed and 400,000 people have lost their lives to diabetes complications in 2021 alone[3]. Women in particular, are more vulnerable due to various socioeconomic reasons that limit their knowledge and access to healthcare services. More than half of women in APAC have little to no knowledge of diagnostic methods[4], resulting in lower engagement and eventually lower screening rates.

The ScreenHer initiative is a partnership between Roche and Greenstar that combines a wide-reaching network for Greenstar clinics and Roche’s knowledge and expertise to reach more than one million women over a period of three years. Under ScreenHer, clinics or diabetes wellbeing centres provide end-to-end screening, diagnosis, and diabetes management for women living in the rural and peri-urban areas of Pakistan. Roche also supports the training of Greenstar employees at their clinics in relation to diabetes management, contributing to efforts to build a skilled healthcare workforce that serves the community.

Dr. Syed Azizur Rab said, “Access to quality healthcare is still a challenge in many parts of Pakistan, especially for women. Due to various reasons and cultural norms, women find it even more challenging to access the necessary healthcare services for diabetes screening and obtain support in their diabetes management journey. This results in poor outcomes for women living with diabetes or who have yet to be screened for diagnosis.”

“Reaching this milestone is a testament to the collective efforts of our dedicated team, partners, and the communities we serve. We are committed to extending healthcare and diabetes management service to underserved populations in Pakistan, one screening at a time, at Sabz Sitara clinic on National level” added Dr. Rab.

Pedro Goncalves, Global Head of Commercial Organisation, Roche Diabetes Care, said, “Roche is committed to fighting the global diabetes epidemic by collaborating with like-minded partners in Pakistan and other low- and middle-income countries. Thousands of pregnancies are affected by gestational diabetes every year in Pakistan, where the prevalence rate can range from 17%[5] to 36.8%[6], with many resulting in maternal and foetal complications. Through ScreenHer, we are working to close the gap for inequities in women’s health by enabling a holistic, patient-centric approach that empowers women living with diabetes in Pakistan to experience true relief.”

By 2026, the number of clinics under ScreenHer will more than double to reach 250. The partnership between Roche and Greenstar will also see crucial local evidence generated, which can be used to inform future policies and interventions for diabetes management.

Hashtag: #Roche #RocheDiabetesCare #Diabetes #Healthcare #Screening #Pakistan


The issuer is solely responsible for the content of this announcement.

About Greenstar Social Marketing

Since its inception in 1991, Greenstar Social Marketing has played an integral part in the private development sector with regards to providing essential health related services to the people of Pakistan. In the past 32 years, from our humble beginnings to the current stage, Greenstar has proactively contributed not only towards the family planning needs of the communities’ women and couples, but has also diversified its services into multiple other health related sectors like maternal and child health, sexual and reproductive health, post abortion care, women’s nutritional needs, self-care initiatives for women and young girls including breast, cervical and ovarian cancer awareness and screening programs, menstrual health and hygiene, gender-based violence education and rights and mental health programs.

About Roche Diabetes Care

Roche Diabetes Care has been pioneering innovative diabetes technologies and services for more than 40 years. More than 4,500 employees in over 100 markets worldwide work every day to support people with diabetes and those at risk to achieve more time in their target ranges and experience true relief from the daily therapy routines.

Being a global leader in integrated Personalised Diabetes Management (iPDM), Roche Diabetes Care collaborates with thought leaders around the globe, including people with diabetes, caregivers, healthcare providers and payers. Roche Diabetes Care aims to transform and advance care provision and foster sustainable care structures. Under the brands Accu-Chek and mySugr, comprising glucose monitoring, insulin delivery systems and digital solutions, Roche Diabetes Care unites with its partners to create patient-centred value. By building and collaborating in an open ecosystem, connecting devices and digital solutions as well as contextualising relevant data points, Roche Diabetes Care enables deeper insights and a better understanding of the disease, leading to personalised and effective therapy adjustments. For better outcomes and true relief.

Since 2017, mySugr, one of the most popular diabetes management apps, is part of Roche Diabetes Care.

For more information, please visit , and .

Unveiling the Charm of Seoul: Sneak Peek into Travelodge Myeongdong Namsan


SEOUL, SOUTH KOREA – Media OutReach Newswire – 26 February 2024 – Travelodge Hotels Asia is proud to unveil the latest addition to its portfolio in Seoul: Travelodge Myeongdong Namsan. Set to officially open on 15th April 2024, this new property joins the existing properties of Travelodge Myeongdong Euljiro, Travelodge Myeongdong City Hall, and Travelodge Dongdaemun, thereby strengthening the brand’s presence in Seoul’s hospitality market. Situated in the lively district of Myeongdong, Travelodge Myeongdong Namsan is committed to offering guests unparalleled comfort and convenience in one of the city’s most dynamic neighbourhoods.

Travelodge Myeongdong Namsan

A Glimpse into Comfort and Unmatched Value

Travelodge Myeongdong Namsan will feature a variety of room types, catering to different preferences and needs. From solo adventurers and couples to groups of friends and families, there will be a comfortable space for everyone. Guests can also look forward to the hotel’s signature brand hallmarks, offering everything from cozy beds and high-speed Wi-Fi to attentive service and a modern gym, ensuring a stay that is both comfortable and convenient.

In anticipation of the grand opening, Travelodge Myeongdong Namsan is thrilled to unveil a special pre-opening offer for Travelodge Cashback members, allowing them to book their stay for an unparalleled rate of just KRW96,000. This special rate is a unique chance for early birds to immerse themselves in the newest addition to Seoul’s vibrant hospitality offerings at remarkable value.

Building on this exclusive offer, Travelodge Cashback programme offers even more benefits for the members. Upon booking at the special rate, members are immediately eligible to earn up to 5% cashback credits, enhancing the value of their stay further. Additionally, the programme includes benefits like exclusive member rates, convenience of early check-in and late check-out, and other special offers. This thoughtfully designed loyalty program ensures that from the moment of booking to the end of their stay, members enjoy a seamless and enriched travel experience, making every moment at Travelodge Myeongdong Namsan not just a stay, but a rewarding experience.

Stay tuned for more details about the official launch of Travelodge Myeongdong Namsan. The hotel is committed to providing comfort, convenience and connectivity that make every stay essentially better.

Travelodge Myeongdong Namsan is owned by Plenitude Berhad, a publicly listed company in Malaysia with investments in hospitality and property development.
Hashtag: #TravelodgeHotelsAsia #TravelodgeAsia #TravelodgeKorea #TravelodgeMyeongdongNamsan #TLMN




The issuer is solely responsible for the content of this announcement.

Plenitude Berhad

Plenitude Berhad is a public listed company with investments in hospitality and property development. Since its incorporation on 6 November 2000, the Plenitude Group has commanded a diverse portfolio of business ventures related to property and has built a reliable track record in the real estate industry. Its developments are recognized for their strategic locations, easy accessibility, and comprehensive amenities. For more information about Plenitude, visit its website, www.plenitude.com.my/property/

Plenitude Berhad diversified into the hospitality industry in 2001 with only 220 rooms and has proudly expanded its ownership of hotels. The Group currently holds over 2,000 hotel rooms inventory across Malaysia, alongside its international hotels, in South Korea and Japan. Today, the hospitality division of Plenitude Berhad encompasses hotel properties ranging from international hospitality brands to home-grown brands and two residences. For more information, visit, www.plenitude.com.my/hotels/

For more information, log on to www.plenitude.com.my

Travelodge Hotels (Asia) Pte. Ltd. (TLA)

Travelodge Hotels (Asia) Pte. Ltd., is a hotel management and franchise company responsible for the development of hotels in Asia under the globally-recognised Travelodge brand. Travelodge Asia predominantly focuses on select services, midscale hotels in strategic locations in gateway cities and key travel destinations across Asia including Japan, Korea, Singapore, Malaysia, Hong Kong and Thailand.

About the Travelodge brand in Asia

A globally-recognised brand with more than 80 years of history, the Travelodge brand was brought to Asia to provide a value-for-experience accommodation option focusing on providing comfort, convenience and connectivity. The brand is independently owned in Asia and offers the following hallmarks:

  • Snooze: Comfy bedrooms with power showers & high-quality bedding across all room types
  • Soak: Refreshing power shower and in-room bathtubs
  • Social: Multi-use all-day communal space for dining, socialising and working
  • Spin: Self-service laundromat with washer, dryer, iron, and ironing board
  • Sweat: Modern in-house gym equipped with a range of amenities
  • Stream: Complimentary high-speed Wi-Fi for maximum connectivity
  • Station: Self-service pantry area exclusively for long-stay guests, including basic kitchen amenities
  • Service: Warm, genuine and friendly service
  • Smart mart: Nearby convenience store
  • Storage: Complimentary luggage storage

For more information, please visit .

Lifeline Cleaning Empowers Lighthouse School Through Free Disinfection Services

SINGAPORE – Media OutReach Newswire – 26 February 2024 – Lifeline Cleaning, a commercial cleaning service provider in Singapore, will be offering free disinfection services to Lighthouse School Toa Payoh to provide students with a safe and hygienic learning environment where they can thrive. Lifeline Cleaning has always acknowledged the importance of corporate social responsibility (CSR) projects, and has had past initiatives directed towards benefiting the elderly and visually impaired. The latest CSR programme is set to commence in March, going beyond disinfecting schools to create awareness for a lesser-known group of beneficiaries—the hard of hearing, visually impaired, and Autism student community.

Lifeline-Cleaning-CSR-Lighthouse-School

The choice of the Lighthouse School as the focal point stems from the need to highlight the challenges faced by the aforementioned students. Although often neglected by society, these children never fail to work hard to live a purposeful life themselves. Just like any other child, they too, deserve an environment conducive to learning. Lifeline aims to make a meaningful difference in their lives, strengthening their resilience and ensuring they receive the care and attention they rightfully deserve.
What is Included in the CSR Project?
In hopes of providing favourable conditions for learning, and inspiring the public to extend their support, Lifeline Cleaning has planned a series of CSR projects targeted at helping students suffering from vision impairment, hearing loss, and Autism.
With a profound desire to protect the students from potential health risks, the recent surge in COVID cases in December prompted Lifeline to take immediate action through cleaning services. This upcoming project will feature the use of advanced Korean disinfectant machinery, coupled with COVID-19 and variant disinfectants. These products are chosen for their effectiveness, safety for humans, and being food-safe.
The initiative will include an educational component, where students will be taught more about basic hygiene so that they can contribute to their environment’s cleanliness too.
Lifeline Cleaning’s CSR Plans
Lifeline is committed to serving its valued beneficiaries for years to come, going beyond providing a one-time disinfection service. The cleaning company firmly believes that people at all levels are the essence of an organisation, and their full involvement is crucial for the organisation’s benefit. While Lifeline has consistently undertaken CSR projects, their efforts paused when COVID hit their shores. Despite the challenges, Lifeline remains unwavering in its dedication. In February, the team distributed Ang Baos (red packets) during a Chinese New Year celebration at the school, in addition to a breakfast-sharing session and CNY goodie bag giveaway, ushering in the festival with the children.
To leave a lasting impact on the community’s health and well-being, Lifeline Cleaning aims to open up these disinfection services to other non-profit schools in the future, helping teachers better provide sanitary and safe learning spaces to students with disabilities.

Hashtag: #happiness #sharing #joy #beautifulmemories #generalcleaning #carpetshampoo #commercialcleaning #carpetcleaning #cleaning #disinfect #wipedown #cleaningservices #disinfectant



The issuer is solely responsible for the content of this announcement.

About Lifeline Cleaning

Lifeline Cleaning is a premier cleaning company in Singapore, providing commercial, industrial, office, restaurant, carpet, high dusting, floor scrubbing, waxing, and disinfection services. Their commitment to professionalism goes beyond the call of duty, driven by a genuine desire to provide clean environments that prioritise safety and contribute to an improved quality of life.

The National Anti-Corruption Commission Thailand Alerts Investors to Risks of Gratuity Offerings as Potential Bribery


BANGKOK, THAILAND – Media OutReach Newswire – 26 February 2024 – The National Anti-Corruption Commission (NACC) has issued a formal advisory to both local and international investors regarding the practice of offering gratuities to government officials, which may constitute bribery and is subject to legal penalties under the latest anti-corruption regulations.

The NACC’s Secretary-General, Mr. Niwatchai Kasemmongkol, emphasized that the regulatory framework established in 2020 includes criminal penalties for such offenses. According to Section 128 of the regulation, any public official accepting a bribe could face up to three years of imprisonment, a fine not exceeding 60,000 baht or both.

In efforts to uphold ethical conduct, the NACC has notified all parties of the Code of Ethics which governs the reception of gifts or benefits by government officials. The code aims to prevent the masking of bribes as gratuities, a practice that is identified as a seedbed for bribery and corruption, posing significant hurdles to national development and contravening legal standards.

This warning aligns with the stance of Transparency International (TI), which categorizes bribery as a form of corruption that must be eradicated. TI describes gratuities as promises of money or other advantages to officials or organizations as a quid pro quo for favorable treatment.

Mr. Niwatchai acknowledged that the challenge of gratuities is not unique to Thailand but is also prevalent in other developing nations where such practices have traditionally been used to repay favors or cultivate relationships, potentially leading to corruption within the government sector.

However, the NACC clarifies that certain exceptions exist where the receipt of gifts or benefits by officials is permissible, provided it adheres to the ethical criteria and limits set by the NACC. These exceptions include salaries, allowances, dividends, and customary gifts of nominal value given on special occasions.

In instances where assets valued over 3,000 baht are received under compelling circumstances, officials are mandated to report to the highest executive authority within their agency for approval within 30 days.

The NACC further explained that bribing behaviors encapsulate a range of actions from offering money for favorable services, facilitating school admissions, and avoiding legal prosecution, to illicit financial interactions with contractors.

The Commission emphasizes that these guidelines are part of a broader strategy to combat corruption. Effective law enforcement must be complemented by a cultural shift towards increased awareness and behavior change, distinguishing personal from public interest, and ultimately fostering a culture of integrity within Thai society.

For reporting any corrupt activities by government officials, the NACC encourages whistleblowers to contact the NACC Office at Tel. 1205 or visit their website at www.nacc.go.th.

Hashtag: #IntegrityWay #AntiCorruption #ZeroCorruption #NACC #NACF

The issuer is solely responsible for the content of this announcement.

National Anti-Corruption Commission (NACC)

The National Anti-Corruption Commission (NACC) is a constitutional independent organization supervised by nine commissioners selected from various professions. It is authorized to undertake work on the prevention and suppression of malfeasance, particularly in government agencies, on assets investigations, as well as on the monitoring of ethics and virtues of political position holders.

It has the authority to file charges in court as well as support and build up awareness of the penalties for committing corruption. The NACC is supervised by the NACC Board and has the Office of the NACC as its administrative agency.

Since 1997, Thai Courts have ruled against and punished politicians, former ministers, high-ranking government officials as well as executives of the private sector in the thousands of cases submitted by the NACC.

222 Asia Pacific’s Brightest Startups Battled for 20 Semi-finalist Quotas in Singapore for HKSTP Elevator Pitch


  • 20 top tech ventures selected for the Grand Finale in Hong Kong, with a target of US$45 million investment to be arranged, up to US$5 million in HKSTP venture funding and US$240,000 in cash prizes
  • EPiC goes global to attract top startups with Lion city joining other semi-finals in Silicon Valley, Stuttgart in Germany and Hong Kong
  • The first EPiC Asia Pacific semi-final in Singapore connects startups from across South Asia with the Hong Kong, GBA and China I&T ecosystems of North Asia

HONG KONG SAR – Media OutReach Newswire – 23 February 2024 – Hong Kong Science and Technology Parks Corporation (HKSTP) successfully completed the first Elevator Pitch Competition 2024 (EPiC) Region Semi-Final in Singapore on 22 and 23 February 2024. A total 222 of the Asia Pacific region’s brightest startups battled for 20 semi-finalist places at the EPiC 2024 Grand Finale in Hong Kong on 26 April 2024. All applicants of EPiC 2024 target US$45 million investment to be arranged[1], qualify for a chance to have up to US$5 million investment by the HKSTP Corporate Venture Fund (CVF), US$240,000 in cash prizes, plus partnership opportunities.

As Hong Kong’s largest incubator, HKSTP integrates high-growth ventures directly into its innovation ecosystem and seamlessly to the HKD2,827 billion (USD 362 billion)[2] economic opportunity in China’s Greater Bay Area (GBA) encompassing Guangdong and the even broader mainland China market and beyond. Guangdong province is China’s largest provincial economy and is projecting 5% GDP growth in 2024[3]. Being in Hong Kong, EPiC forms a critical growth launchpad which positions Asia Pacific innovators at the heart of the Greater Bay Area (GBA) innovation powerhouse and connecting the surging investment and market potential of the globe, Mainland China and beyond.

Eric Or, Head of Partnerships, HKSTP, said: “This first-ever Asia Pacific EPiC semi-final in Singapore is another major milestone in our mission to take EPiC global. By connecting the best SEA startups to Hong Kong’s largest innovation ecosystem of HKSTP, EPiC is now creating a truly pan-Asian growth platform bridging entrepreneurs from South Asia with North Asia.”

The Singapore regional semi-final took place at the Plug and Play office at The Great Room Centennial Tower, with 94 participants in the FinTech track, 65 in PropTech and 63 in MobilityTech. The FinTech and PropTech innovations are on Day 1, with MobilityTech innovations featured on Day 2.

Hosting the first-ever Asia Pacific EPiC semi-final in Singapore is a key step in the EPiC mission to attract the very best startups from around the world. The 222 semi-finalists fiercely competed across FinTech, PropTech and MobilityTech tracks while pitching their innovative ideas and business models in a strict eight-min period with a two-minute Q&A session to a professional judging panel. The shortlisted 20 startups will join fellow semi-finalists from the Silicon Valley semi-final that took place on 18-19 January 2024, with further rounds in Hong Kong (29 Feb 2024) and in Stuttgart in Germany (4-5 Mar 2024), seeing a total 72 semi-finalists selected for the Grand Finale at the iconic Sky100 venue atop Hong Kong’s tallest building, International Commerce Centre.

Photo 1: HKSTP successfully completed the first-ever Asia Pacific Elevator Pitch Competition 2024 (EPiC) Region Semi-Final on 22 and 23 February 2024, with 20 of the Singapore’s brightest innovators selected to fly to Hong Kong on 26 April 2024 for the EPiC 2024 Grand Finale.
Photo 1: HKSTP successfully completed the first-ever Asia Pacific Elevator Pitch Competition 2024 (EPiC) Region Semi-Final on 22 and 23 February 2024, with 20 of the Singapore’s brightest innovators selected to fly to Hong Kong on 26 April 2024 for the EPiC 2024 Grand Finale.

Photo 2: Eric Or, Head of Partnerships, HKSTP, said: “This first-ever Asia Pacific EPiC semi-final in Singapore is another major milestone in our mission to take EPiC global. By connecting the best SEA startups to Hong Kong’s largest innovation ecosystem of HKSTP, EPiC is now creating a truly pan-Asian growth platform bridging entrepreneurs from South Asia with North Asia.”
Photo 2: Eric Or, Head of Partnerships, HKSTP, said: “This first-ever Asia Pacific EPiC semi-final in Singapore is another major milestone in our mission to take EPiC global. By connecting the best SEA startups to Hong Kong’s largest innovation ecosystem of HKSTP, EPiC is now creating a truly pan-Asian growth platform bridging entrepreneurs from South Asia with North Asia.”

Photo 3-5: Featured startups showcased FinTech, PropTech and MobilityTech innovations on Day 1-2.

Photo 3-5: Featured startups showcased FinTech, PropTech and MobilityTech innovations on Day 1-2.

Photo 3-5: Featured startups showcased FinTech, PropTech and MobilityTech innovations on Day 1-2.

Photo 3-5: Featured startups showcased FinTech, PropTech and MobilityTech innovations on Day 1-2.


[1] Target to arrange USD45 Million investment: Investors (including funds managed by HKSTP CVF, Beyond Ventures, BitRock Capital, Gaw Capital, HKX, InnoAngel, Jafco Asia, Mindworks Capital and Radiant Tech Ventures) will consider investing in applicants (subject to terms and conditions to be agreed between the parties)
[2] Major Social and Economic Indicators (2022), The Guangdong-Hong Kong-Macao Greater Bay Area Development Office, Constitutional and Mainland Affairs Bureau
[3] 2024 Government Work Report, cnbayarea.org.cn & GDToday

Hashtag: #HKSTP

The issuer is solely responsible for the content of this announcement.

About Hong Kong Science and Technology Parks Corporation

Hong Kong Science and Technology Parks Corporation (HKSTP) was established in 2001 with a mission to position Hong Kong as an international innovation and technology (I&T) hub. HKSTP has created a thriving I&T ecosystem supporting over 10 unicorns with more than 13,000 research professionals and around 1,700 technology companies from 26 countries and regions focused on healthtech, AI and robotics, fintech and smart city technologies.

We offer comprehensive support to attract and nurture talent, accelerate and commercialise innovation for technology ventures on their I&T journey. Our growing innovation ecosystem is built around our key locations of Hong Kong Science Park in Shatin, InnoCentre in Kowloon Tong and three modern InnoParks in Tai Po, Tseung Kwan O and Yuen Long. The three InnoParks are realising a vision of new industrialisation for Hong Kong, where sectors including advanced manufacturing, micro-electronics and biotechnology are being reimagined for a new generation of industry.

To support Hong Kong’s future development and its growing demands of the I&T industry, HKSTP is actively connecting the city with Shenzhen. This aims to strengthen cross-border exchange, attract technology companies as well as talent from around the world, helping them go global by exploring the mainland China and overseas markets.

Hong Kong Science Park Shenzhen Branch in Futian, Shenzhen, opened in September 2023 with a gross floor area of 31,000 square meters. The two buildings provide both dry and wet laboratories, co-working areas, conference and exhibition spaces, and more. We will focus on attracting enterprises in seven key areas: Medtech, big data and AI, robotics, new materials, microelectronics, fintech and sustainability.

Through our infrastructure, services, expertise, and network of partnerships, HKSTP will help establish I&T as a pillar of growth for Hong Kong, while reinforcing the city’s international I&T hub status as a launchpad for growth at the heart of the GBA innovation powerhouse.

More information about HKSTP is available at .

X0PA AI Opens New Centre of Excellence in Singapore to Drive Innovation in Artificial Intelligence, Engineering and Automation

The centre will focus on developing and delivering innovative technology solutions to its clients across various industries, as well as exploring and creating new possibilities for the future


SINGAPORE – Media OutReach Newswire – 23 February 2024 – X0PA AI, a leading provider of artificial intelligence solutions for talent acquisition, announced today the opening of its new centre of excellence in Singapore. The centre will serve as a hub for research and development, as well as a platform for delivering innovative solutions to its clients across various industries.

“We are excited to launch our new centre of excellence in Singapore, which reflects our commitment and vision to be a global leader and innovator in artificial intelligence, engineering and automation. The centre will enable us to develop forward-thinking solutions and innovations that address the current and future needs of the market, as well as to attract and retain top talent and foster a culture of collaboration and excellence,” said Nina Alag Suri, Founder and CEO of X0PA AI.

The centre will also leverage X0PA AI’s partnerships with leading technology companies such as Microsoft, OpenAI and SAP, as well as its strong network of public sector organisations, academic institutions, and industry associations, to advance the state of the art in artificial intelligence, engineering, and automation. X0PA AI has a proven record of accomplishment of delivering high-quality and high-value solutions to its clients, ranging from government agencies, universities and schools to multinational corporations and SMEs.

“Singapore is a strategic location and a vibrant ecosystem for innovation and entrepreneurship, and we are proud to be part of it. We look forward to collaborating with our partners and stakeholders to create positive social and economic impact through the application of artificial intelligence, engineering and automation to various domains and sectors,” said Prashanth Sundaraman, Regional Head APAC.

“X0PA AI is deeply committed to ethical and responsible use of artificial intelligence, and has partnered with AI Verify, a leading organisation that provides certification and verification of ethical AI practices. X0PA AI has adopted the ethical AI framework developed by the Infocomm Media Development Authority (IMDA) of Singapore, which is also endorsed by the World Economic Forum (WEF) as a global standard for trustworthy AI” added Sri Harsha Allamraju, Chief Technology Officer at X0PA.

X0PA AI’s new centre of excellence in Singapore is located at the “Silicon Valley” of Singapore at Launchpad, One North. The centre will host a team of experts and professionals in artificial intelligence, engineering, and automation, as well as a state-of-the-art laboratory and a showcase area for its solutions and innovations. This announcement by X0PA AI is very timely as recently the Deputy Prime Minister of Singapore Lawrence Wong announced the budget 2024 which strongly supports companies and innovators in AI and who are establishing strong centre of innovations in the country.
Hashtag: #X0PAAI

The issuer is solely responsible for the content of this announcement.

About X0PA AI

X0PA AI is a leading provider of artificial intelligence platform that enable organisations to achieve their goals and objectives with greater efficiency, effectiveness, and accuracy in hiring and selections. X0PA AI’s solutions cover various areas such as talent acquisition, talent management, talent development, talent retention, talent analytics, and talent mobility. X0PA AI’s mission is to make the world a better place by matching people and opportunities and without bias. X0PA AI is headquartered in Singapore, with offices in India, UAE, UK, and USA. For more information, visit .

OPPO’s Journey to Ultimate Smoothness: The Tech Powering ColorOS 14’s Trinity Engine, Smart Features, and the Future of AI Integration


SHENZHEN, CHINA – Media OutReach Newswire – 23 February 2024 – Over the past ten years, OPPO has been working to perfect the balance between rapid responsiveness, rock-steady stability, and silky smoothness with each iteration of ColorOS. On the newly launched ColorOS 14, OPPO has included a series of upgraded features designed for users to enjoy a real sense of fluency and efficiency by delivering consistent and fluid operations across all types of applications and scenarios.

By constantly finding new ways to blend the best hardware with the most comprehensive and in-depth optimization of the underlying software, OPPO has elevated the concept of smoothness, and even entire perceptions of performance on Android smartphones, to ensure seamless user experiences in any situation.

‘Visible’ and ‘invisible’ smoothness

One of OPPO’s first breakthroughs in delivering the ultimate smooth user experience came with the release of UI First in early 2020. By prioritizing active applications, UI First prevents background applications from over consuming system resources causing the drag down towards the overall performance. The result is a significant reduction in noticeable lag and the enhancement of “visible smoothness.”

However, as computing resources were directed into supporting active applications, apps running in the background were being starved of resources and effectively killed. This in turn caused delays when switching between those apps. Meanwhile, The widespread adoption of 5G increased the consumption of high-data media, entering the so-called “rich media” era, has placed additional processing pressure on the system. To address this ‘invisible’ smoothness issues, OPPO began optimizing ColorOS for better temperature control, stable battery life, and a more continuous and uninterrupted experience.

OPPO’s chip engineers have conducted enormous volumes of in-depth analysis into the computing power distribution of each task on different processing units on the chip, the company then established mathematical models to predict performance and power consumption and optimize the computing power distribution for each task to guarantee a better battery life without sacrificing performance capabilities.

At the same time, OPPO utilized improved memory compression technology to save more memory space for users, and breakpoint reading technology to ensure a more continuous and uninterrupted experience. Now, on ColorOS 14, the system’s latest release, upgraded technologies in the OS’s Trinity Engine make it possible for the phone to run as many as 28 applications on the back end for up to 72 hours.

OPPO ColorOS 14

These innovations enable ColorOS to make the most of any given smartphone hardware and deliver the best results when it comes to traditional stats used for measuring smooth performance, such as app launch speeds, game frame rates, and more. Thanks to hardware scheduling capabilities like these, ColorOS now consistently ranks among the top performers in major industry benchmarks.

More human, more consistent

As OPPO’s engineers continued to push the boundaries of smoothness and ColorOS received increasing recognition from tech authorities with its top benchmark scores, the team gradually came to realize that high performance and ultimate speed do not necessarily translate into a more comfortable and “smoother” user experience in all scenarios.

“As a software developer, my instinct was to always make everything as fast as possible. It’s easy for us to fall into the habit of pushing to deliver the best results from a numbers perspective,” said Hansheng Hong, Director of Software Technology Planning, OPPO.

“For example, we are capable of doubling the current speed of our animations, but when the user actually sees them, they appear too abrupt. Realizing this has completely changed my point of view and taught me that it’s pointless to compete on data alone.”

The brand-new Aquamorphic Effects in ColorOS 14 showcase how this insight has been put into practice. Contrary to what might be expected, the animations of these new effects have actually been optimized by reducing the speed from 380 milliseconds to a more user-friendly 750 milliseconds. By refining the dynamic effect logic in ColorOS 14, every interaction has been made more intuitive and fluid.

This is just one example of how OPPO has introduced Human Factors Analysis into the design of the OS. This is a discipline that specializes in the study of human interaction with machines and environments in order to make machines or systems more adaptable to human physiological and psychological characteristics. Through Human Factor Analysis, Hong learned that the human eye can only detect changes at intervals of about 100-150 milliseconds or more. If changes occur in less than 100 milliseconds, most people simply cannot tell the difference. This means that, even if the hardware is capable of doing so, there is no reason to engineer system response times as low as 50 milliseconds.

At the same time, Hong also became aware of a concept in psychology known as ‘negative bias’, in which people tend to remember only specific negative moments, even if the overall experience is positive. For example, if you only encounter a single delay once in every one hundred times you start an application, you are still more likely to remember this one negative moment and perceive the overall experience as being negative on the whole. The implications of this are that it is stability and consistency, rather than occasional bursts of speed, that determine how smooth the user experience is perceived.

OPPO ColorOS 14

In order to provide this level of consistently smooth experience throughout the operating life of our mobile devices, OPPO has introduced Human Factors Analysis into multiple aspects of ColorOS. One of the decisions that came from this was to set the response speed of application launches to 135 milliseconds. Through millions of repeated tests, OPPO also identified and solved extremely low-likelihood consistency issues in areas like touch feedback, software concurrency, display delay, and more. The result is a consistent response time in the 100-150 millisecond range for all aspects of the UI with no perceivable fluctuations.

OPPO ColorOS 14

Embracing the possibilities of AI-generated content

Looking towards the future of smartphone and operating system experiences, the ColorOS team is mindful that the integration of AIGC (AI-generated content) is likely to place a high demand on mobile system resources, covering everything from memory and processing capabilities to battery life. Right now, OPPO is exploring and experimenting in related capabilities, for instance, on how to optimize memory use and power management techniques to cope with such high demands.

ColorOS 14’s Trinity Engine exemplifies this forward-thinking approach with its advanced solutions for optimizing system smoothness and stability through fine-tuned management and scheduling of computing resources, memory, and storage at the microarchitecture instruction level.

OPPO ColorOS 14

The upgraded Trinity Engine contains three core technologies: ROM Vitalization, RAM Vitalization, and CPU Vitalization. ROM Vitalization frees up more memory space by compressing app data and merging duplicated files to address performance degradation issues caused by memory filling up over the long term. RAM Vitalization works by reconstructing Android’s underlying RAM mechanism and employing specialized techniques to accelerate app launch speeds and improve the level of fluidity when switching between apps. Finally, CPU Vitalization uses a sophisticated computing power model that can precisely schedule power resources while determining the best balance between performance and power consumption.

OPPO ColorOS 14

In addition to the Trinity Engine, OPPO’s Instantaneous Bandwidth Technology set to be included in the forthcoming ColorOS 14 update is another example of how the memory management system has been rewritten to improve operating smoothness. OPPO developed the technology more than 18 months ahead of the release of the Google Linux open-source design by modifying more than 50 thousand lines of code in the original kernel. With Instantaneous Bandwidth Technology, memory access performance is dynamically adjusted according to smartphone usage, enabling up to 16-times faster speeds (i.e. from 4K to 64K during the transfer process from DDRAM to CPU). As the data transfer bandwidth increases, the loss of read data falls significantly, which in turn helps to improve memory utilization and reduce latency while using the phone.

By further deepening the synergy between hardware and software, ColorOS 14 brings users an ultra-smooth experience across all scenarios that’s guaranteed to stay smooth for up to 48 months. Drawing on the insights of over 600 million active monthly ColorOS users, OPPO continues to use its unique position to identify global user trends and unmet needs in order to further optimize the smooth and stable experience on OPPO devices.

Hashtag: #OPPO

The issuer is solely responsible for the content of this announcement.

About OPPO

OPPO is a leading global smart device brand. Since the launch of its first mobile phone – “Smiley Face” – in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find X and Reno series. Beyond devices, OPPO also provides its users with ColorOS operating system and internet services such as OPPO Cloud and OPPO+. OPPO has footprints in more than 60 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world.

About ColorOS

ColorOS is a highly customized, efficient, intelligent, and richly designed Android-based mobile OS from OPPO. With over 600 million global monthly active users, ColorOS supports 68 languages, including English, Hindi, Thai, and Indonesian.

PBIS Cements Itself as an Education Leader with COBIS Accreditation

Members of PBIS as they receive certificates in honor of their contribution towards the Safer Recruitment Beacon Status. (Photo: Nu)

Latest update on 26 February at 04:25 p.m.

Panyathip British International School, formerly known as Panyathip International School, held a press conference on 22 February to announce its accreditation as a member of the Council of British International Schools (COBIS), a global association of British international schools.