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LightInTheBox to Hold 2025 Annual General Meeting on December 19, 2025

SINGAPORE, Nov. 25, 2025 /PRNewswire/ — LightInTheBox Holding Co., Ltd. (NYSE: LITB) (“LightInTheBox” or the “Company”), a global specialty retailer, today announced it will hold its 2025 annual general meeting of shareholders at 21st Floor, Lane 666, Haiyang West Road, Pudong New Area, Shanghai, China on December 19, 2025 at 10:00 a.m., local time. 

No proposal will be submitted for shareholder approval at the annual general meeting. Instead, the annual general meeting will serve as an open forum for shareholders to discuss Company affairs with management.

The board of directors of the Company has fixed the close of business on December 5, 2025 as the record date (the “Record Date”) for determining the shareholders entitled to receive notice of the annual general meeting or any adjournment or postponement thereof. Owners and holders of the Company’s ADSs on the Record Date are welcome to attend the annual general meeting in person with valid proof of identification and ADS ownership as of the close of business on the Record Date. Those who hold ADSs indirectly through a brokerage firm, bank or other financial institution should contact their brokerage firm, bank or other financial institution for a letter or brokerage statement confirming their ADS ownership as of such date.

The Company has filed its annual report on Form 20-F, including its audited financial statements for the financial year ended December 31, 2024, with the U.S. Securities and Exchange Commission (the “SEC”). The Company’s annual report can be accessed on the Company’s website at https://ir.ador.com, as well as on the SEC’s website at http://www.sec.gov. Shareholders may request a hard copy of the Company’s annual report, free of charge, by contacting the Company at ir@ador.com.

About LightInTheBox Holding Co., Ltd.

LightInTheBox is a global specialty retail company, providing a diverse range of affordable lifestyle products directly to consumers worldwide since 2007. In 2024, the Company shifted its focus to apparel design and launched its first proprietary brand, Ador.com, to meet the growing global demand for accessible higher-end fashion. Ador.com specializes in designer-quality clothing for women aged 35-55 at competitive prices and operates design studios and sample shops in both the U.S. and China, including a boutique and design studio in Campbell, California. Additionally, LightInTheBox offers a comprehensive suite of services to e-commerce companies, including advertising, supply chain management, payment processing, order fulfillment, and shipping and delivery solutions.

For more information, please visit https://ir.ador.com

Investor Relations Contact

Investor Relations
LightInTheBox Holding Co., Ltd.
Email: ir@ador.com

MOMENTUM 2025 kicks off in Riyadh on 9 December

RIYADH, Saudi Arabia, Nov. 25, 2025 /PRNewswire/ — Saudi Arabia’s capital, Riyadh, will host the inaugural Development Finance Conference “MOMENTUM” from 9 to 11 December 2025 at the King Abdulaziz International Conference Center. The event is organized by the National Development Fund (NDF) under the theme “Where Development Finance Meets Action.”

H.E. Mohammed Al-Tuwaijri, Vice Chairman of the Board of Directors of the National Development Fund, emphasized that the MOMENTUM Conference reflects the Kingdom of Saudi Arabia’s comprehensive national transformation and serves as a strategic platform that unifies efforts and opens new horizons for national and international partnerships within the development finance landscape.

“MOMENTUM 2025 is more than a conference; it represents a new pathway for comprehensive and sustainable development. It aims to maximize developmental impact across society and the environment through a thriving and sustainable economy, while showcasing the Kingdom’s position on the global stage as a leading destination for development transformation,” H.E. Al-Tuwaijri said.

The high-level conference aims to advance the strategic directions of the NDF and its affiliated development funds and banks by enriching the development sector, enhancing ecosystem efficiency, and strengthening the sector’s ability to meet national priorities. It also seeks to consolidate efforts and align objectives to ensure a sustainable developmental impact on society and the economy.

MOMENTUM stands as a strategic platform that reflects Saudi Arabia’s commitment to driving sustainable development. It is a pioneering national event that showcases the NDF’s role in enabling comprehensive development transformation and enhancing integration among national development funds and banks. The conference provides a unique platform for knowledge exchange and dialogue on the future of global development finance and its role in advancing the objectives of Saudi Vision 2030.

MOMENTUM also highlights the pivotal role of the private sector and small and medium-sized enterprises within the development finance ecosystem, recognizing them as fundamental drivers of economic growth, job creation, and competitiveness, in line with Vision 2030.

The conference will bring together members of the royal family, high-ranking officials, CEOs, global thought leaders, development experts, and economists. It will feature more than 100 local and international speakers representing a distinguished group of economic and development leaders from over 120 local and international entities. This reflects the conference’s role as a global forum aligned with the leadership’s vision to build a financing ecosystem that contributes to driving sustainable development and enabling vital sectors.

Organizing MOMENTUM reflects the NDF’s role as a key enabler of development in the Kingdom and as a strategic institution leading the development finance landscape through its 12 affiliated development funds and banks.

The conference contributes to strengthening coordination and integration among development funds, banks, and global development finance institutions, while fostering partnerships with leaders from both the public and private sectors to ensure optimal resource utilization in support of achieving the objectives of Saudi Vision 2030.

World Phygital Community Unveils Global Advisory Council to Shape the Future of Phygital Sport

New council brings together international panel of sport, innovation, and policy leaders to guide global strategy and accelerate the growth of phygital competition.

HONG KONG, Nov. 25, 2025 /PRNewswire/ — The World Phygital Community (WPC), the global regulator of phygital sports has announced the launch of its first Advisory Council, a distinguished body of international experts assembled to guide the long-term strategy, innovation agenda, and global expansion of phygital sport – the fast-emerging fusion of physical and digital sporting competition.

Initially comprising four leaders from the worlds of sport, technology, diplomacy, and entrepreneurship, the Council will advise WPC on global policy engagement, commercial opportunities, and frameworks that ensure the sport’s sustainable development worldwide. It shall also support the wider cultivation of the phygital sporting ecosystem, including the pinnacle of phygital sport, the Games of the Future.

“Phygital sport is more than a new category of sport – it’s a new way for people everywhere to connect through competition,said Dan Merkley, Chairperson and Managing Director of WPC. “This Council brings together exceptional leaders who understand both the power of sport and the potential of technology. Each member represents a bridge, connecting traditional sport with the digital frontier, and linking local innovation to global opportunity. Their insights will help us grow responsibly and inclusively, shaping a shared vision for how phygital sport can thrive on a global stage.”

The Council’s inaugural members represent a diverse cross-section of expertise – from Olympic-level event management and international diplomacy to innovation, entrepreneurship, and digital transformation. Each brings a unique perspective to WPC’s mission and will serve a 12-month term:

  • Bernt Erik Bjontegard – A former NASA rocket scientist and R&D executive at Qualcomm, Bjontegard has led pioneering projects in space technology and mobile communications. He is the founder of Spark Compass, an award-winning contextual intelligence platform that has powered smart city solutions and enhanced fan engagement in sports through augmented reality and the Internet of Things. Bjontegard has also managed multiple partnerships with global tech giants including Apple, IBM, and Samsung and has multiple awarded patents globally with over 50 pending, bridging the divide between ideas and their practical implementations.
Bernt Erik Bjontegard
Bernt Erik Bjontegard
  • David Feng Xintao – An expert in international communication and event coordination within global sport, David has extensive experience supporting the Olympic Movement. As Protocol, Event and Hospitality Manager at the International Olympic Committee (IOC), he led the planning and delivery of hospitality programs for the Beijing 2008, Vancouver 2010, London 2012, and Sochi 2014 Olympic Games. His work spans close collaboration with governments, Local Organizing Committees, National Olympic Committees, International Federations, and major global brands associated with the Olympic Movement.
David Feng Xintao
David Feng Xintao
  • Francline Fonderson – As founder and President of the Cameroon Association for Technology and Cultural Exchange (CATCE), Francline has pioneered programs that merge traditional sport with digital competition. He is widely respected for his work in bringing together local governments, sponsors, and youth networks to build sustainable pathways for young athletes and gamers across Central and West Africa.
Francline Fonderson
Francline Fonderson
  • Jorge O’Ryan Schutz – Jorge’s career spans diplomacy, public administration, and sports management. A former professional basketball player, he has served as President of Club Deportivo Universidad Católica, as Chile’s Ambassador to Germany, and as Director General of ProChile – the country’s export and investment promotion agency. Today, he serves as Director of International Development at the UC Innovation Center and Director of the Board.
Jorge O’Ryan Schutz
Jorge O’Ryan Schutz

The Advisory Council will focus on four key areas: raising awareness of WPC initiatives, exploring new markets, advising on commercial opportunities, and contributing to the development of regulatory standards. It will convene regularly with WPC leadership, with outcomes shared publicly to ensure transparency and accountability in guiding the growth of the phygital movement.

Through this initiative, WPC continues its commitment to fostering collaboration among leaders who share a vision for the future of sport, one that bridges physical skill and digital innovation while creating new opportunities for athletes, clubs and federations worldwide.

Notes to Editors: 

About the World Phygital Community (WPC): 

The World Phygital Community (WPC) is a non-profit, international organization that aims to promote phygital sport worldwide by uniting physical and digital members globally. It is responsible for providing guardianship of the rules and regulations of phygital sport and hosting ranking tournaments for the Games of the Future: https://worldphygital.org/ 

For further information please contact: press@worldphygital.org 

About the Games of the Future (GOTF): 

The Games of the Future is an annual international event that fuses the worlds of physical and digital and is the pinnacle of phygital sport. The tournament brings together the next generation of phygital sporting heroes from all over the world to compete in a diverse range of phygital disciplines and challenges. The Games of the Future 2025 will be held in the Abu Dhabi, while the Games of the Future 2026 will be held in Astana, Kazakhstan. For more information please visit: 

https://gofuture.games/ 

SurplusGLOBAL Holds Topping-Out Ceremony for Yongin Cluster Building B, Laying Groundwork for the SemiMarket Parts Mall

SEOUL, South Korea, Nov. 25, 2025 /PRNewswire/ — SurplusGLOBAL (CEO: Bruce Kim) announced that it has successfully held a topping-out ceremony for Building B of its Yongin Namsa Cluster, marking a symbolic milestone in the construction of what will become the world’s largest offline mall and storage facility dedicated to legacy semiconductor equipment and parts, the SemiMarket Parts Mall. Rooted in a traditional Korean practice of raising the main beam to symbolize the “spirit” of a new structure, the ceremony was reinterpreted by SurplusGLOBAL as the establishment of a new technological backbone for the global legacy semiconductor ecosystem.

SurplusGLOBAL Holds Topping-Out Ceremony for Yongin Cluster Building B, Laying Groundwork for the SemiMarket Parts Mall
SurplusGLOBAL Holds Topping-Out Ceremony for Yongin Cluster Building B, Laying Groundwork for the SemiMarket Parts Mall

The SemiMarket Parts Mall (building B), currently under development, spans approximately 41,000 square meters of gross floor area and is scheduled for completion in July 2026. Once operational, it will serve as a global hub where legacy semiconductor equipment and parts from around the world are exhibited, inspected, stored, and transacted in a single integrated location.

The facility will be fully synchronized with the company’s global online marketplace, www.SemiMarket.com, enabling real-time integration between hundreds of thousands of online listings and their physical counterparts, and establishing a truly hybrid online–offline ecosystem for the legacy semiconductor supply chain.

SurplusGLOBAL emphasized that the new Parts Mall is not simply a physical warehouse, but a core pillar of its long-term strategy to build an AI-powered, sustainable semiconductor ecosystem. Within the Yongin Cluster, the company will roll out its Harvest Project for asset recovery and recycling, precision repair and refurbish services, component-level restoration and quality programs, and AI-based Bill of Materials (BoM) matching and parts recommendation technologies.

By combining robust offline infrastructure with advanced online intelligence, SurplusGLOBAL aims to address long-standing inefficiencies in the legacy semiconductor parts market, where critical parts remain fragmented across thousands of small sellers worldwide.

The topping-out ceremony was attended by SurplusGLOBAL CEO Bruce Kim, Vice President James Park, company executives, representatives from the Yongin City Semiconductor Policy Office, and Dong Kyu Lim, Head of Construction at CJ Logistics Construction Division, which is responsible for Building B. Participants celebrated the event as the rise of a new structural pillar for a global supply chain that connects data, technology, and people. “This topping-out ceremony is not just about completing a building,” said Bruce Kim, CEO of SurplusGLOBAL. “It marks a new starting point in transforming the legacy semiconductor sector into a sustainable, circular industry. We are building a global hub where legacy equipment and parts can flow, be connected, and return to productive life.”

SurplusGLOBAL Cluster, now emerging as one of the world’s largest dedicated legacy semiconductor facilities, consists of two main buildings, A and B. Building A is focused on equipment refurbishment and parts repair, while Building B, which has just reached its structural milestone, is being developed as the core hub for warehousing, inspecting, and data-driven parts management. With Building B now topped out, SurplusGLOBAL is accelerating internal system development and infrastructure preparation toward the grand opening of the SemiMarket Offline Parts Mall in July 2026, with the goal of establishing a central node in the global legacy semiconductor equipment and parts supply chain.

JUNG KWAN JANG Launches Black Friday & Holiday Promotions and Introduces New Wellness Innovations for U.S. Consumers

  • Global wellness brand JUNG KWAN JANG rolls out major Black Friday and holiday-season promotions across the U.S.
  • New products including EVERYTIME and Hong Sam Won gain momentum on Amazon, Costco, and other major retail channels
  • Korean Red Ginseng rises worldwide as a leading natural, non-GMO, gluten-free health ingredient backed by scientific benefits

CERRITOS, Calif., Nov. 25, 2025 /PRNewswire/ — The world’s No.1 ginseng brand, JUNG KWAN JANG, is strengthening its leadership in the U.S. wellness market with nationwide Black Friday and holiday promotions, along with the launch of new science-based products tailored to American consumer needs.

JUNG KWAN JANG Launches Black Friday & Holiday Promotions and Introduces New Wellness Innovations for U.S. Consumers
JUNG KWAN JANG Launches Black Friday & Holiday Promotions and Introduces New Wellness Innovations for U.S. Consumers

From November 20 to December 1, JUNG KWAN JANG is offering up to 60% off its most popular products, including Korean Red Ginseng Extract, EVERYTIME, and Hong Sam Won. These promotions aim to help more consumers experience premium Korean Red Ginseng at accessible prices.

EVERYTIME—known for its convenient liquid stick format—expanded nationwide at Sprouts Farmers Market last year, while the caffeine-free functional beverage Hong Sam Won continues to see high demand through Costco. In addition, a Winter season sale will provide holiday shoppers with meaningful wellness gift options for family and friends.

New at Costco: “Pomegranate with Korean Red Ginseng” for Inner Beauty & Antioxidant Support

Reflecting health trends among U.S. women, JUNG KWAN JANG has launched Pomegranate with Korean Red Ginseng at Costco.
Designed around the concept of “Natural Antioxidant Double Inner Beauty,” the product blends Korean Red Ginseng—known to support circulation and immunity—with antioxidant-rich pomegranate, while also providing essential nutrients such as vitamins, folate, and potassium.

The product is GMO-free, caffeine-free, gluten-free, and vegan-friendly, making it an accessible, clean-label wellness option.

Amazon Launch: “EVERYTIME Sport Performance Edition” for Active Lifestyles

To support the growing sports nutrition category, JUNG KWAN JANG has launched the EVERYTIME Sport Performance Edition, designed to fit seamlessly into workout routines. Following the slogan “Support Your Perfect Workout Plan With EVERYTIME,” the liquid stick lineup includes:

  • Everytime PowerForm – With Korean Red Ginseng, black maca, and taurine to support endurance
  • Everytime Calo Trim – With Korean Red Ginseng and green tea extract to support metabolism and calorie burning

Both products are now available on Amazon and the brand’s official online store.

K-Wellness Icon: Korean Red Ginseng, a “Safe and Multi-Beneficial High Functional Herb”

As the global health market shifts toward premium natural ingredients, Korean Red Ginseng continues to rise as a standout natural remedy that aligns with today’s clean-label trends: natural, non-GMO, and gluten-free.

Scientifically verified and recognized as a “Safe and Multi-Beneficial High Functional Herb,” Korean Red Ginseng has been officially acknowledged by Korea’s Ministry of Food and Drug Safety (MFDS) for seven key functions:

  • Immune support
  • Improved blood circulation
  • Fatigue relief
  • Antioxidant action
  • Memory enhancement
  • Menopausal women’s health
  • Blood sugar control

A JUNG KWAN JANG spokesperson said, “Backed by 120 years of expertise, rigorous quality control, and clinically backed benefits, we are committed to delivering the true value of Korean Red Ginseng to U.S. consumers. Through our Black Friday and holiday promotions and new product launches, we hope more people experience the genuine value of K-Wellness.”

Global Recognition and Growing Interest in K-Wellness

At the APEC Summit held in Gyeongju, Korea, this October, JUNG KWAN JANG’s premium Korean Red Ginseng products gained attention among global leadership delegations. Several officials even requested additional EVERYTIME products, highlighting its rising profile as a symbol of Korean wellness culture.

Earlier in March, the brand received the prestigious Varro E. Tyler Award from the American Botanical Council (ABC) during NPEW (Natural Products Expo West) in Anaheim. JUNG KWAN JANG continues to lead the global ginseng retail market and has maintained the No.1 global market share in herb- and tradition-based health supplements for 11 consecutive years (Euromonitor International, 2014–2024).

MARNUR Unveils Walmart Black Friday Deals with Wellness Favorites — A Top Pick for Holiday Gifting Season

NEW YORK, Nov. 25, 2025 /PRNewswire/ — As Walmart officially kicks off its AE2 Black Friday Event from November 25–30, leading home-wellness brand MARNUR announces a standout lineup of deep discounts across its best-selling massage and heating essentials. Arriving just as “cozy season” sets in and holiday gift searches reach their peak, MARNUR’s Black Friday offerings aim to elevate home comfort, ease daily stress, and inspire thoughtful gift-giving throughout the Christmas and New Year season.

Marnur Walmart Black Friday Christmas Gift Massagers Shoulder Massage Gun Heating Blankets
Marnur Walmart Black Friday Christmas Gift Massagers Shoulder Massage Gun Heating Blankets

Highlights: MARNUR’s Best Black Friday Deals on Walmart (Nov 25–30)

–49% Off | MARNUR Shiatsu Shoulder Massager

Deal Price: $23.99 (was $46.99)
With 8 bi-directional kneading nodes, gentle built-in heat, and a 3D ergonomic U-shape, this top-rated shoulder massager (4.3 stars, 1,089 reviews) delivers a spa-level experience for home, office, and even in the car. A trending “holiday stress-relief essential,” it remains one of MARNUR’s most gifted wellness items of the season.

–53% Off | MARNUR Mini Massage Gun (Red / Grey / Black)

Deal Price: $25.99 (was $54.99)
A viral pick during last year’s gifting season, this compact 0.78 lb massage gun returns at an unbeatable price. Featuring four interchangeable heads, a quiet yet powerful motor, USB-C charging, and a 2000mAh long-lasting battery, it’s the perfect stocking stuffer for fitness lovers, busy professionals, or anyone chasing daily comfort. Rated 4.5 stars by users.

–53% Off | MARNUR 72″ x 84″ Heated Blanket

Deal Price: $32.89 (was $69.99)  
Crafted in ultra-soft flannel with 4 heat levels and full-bed dimensions (72 × 84), this winter staple (4.4 stars, 2,786 reviews) transforms cold nights into soothing warmth. Machine-washable, durable, and ideal for bedrooms, couch lounging, or gifting to parents and grandparents as a “winter-care” favorite.

–53% Off | MARNUR Electric Throw Blanket 50″ x 72″ (4 colors)

Deal Price: $32.99 (was $69.99)
Featuring luxurious faux-fur softness, 6 heat levels, an upgraded LED controller, a 4-hour auto-off, and multiple stylish color options, this extra-large heated throw (4.4 stars, 450+ reviews) is trending as a top “Christmas cozy-gift pick” across social media.

A Holiday Season Framed by Comfort, Wellness & Thoughtful Giving

As searches spike for “warm gift ideas,” “wellness upgrades,” and “stress-relief gifts for Christmas,” heating and massage products have become must-have seasonal essentials. MARNUR’s AE2 lineup meets this demand with premium, practical, and affordable options for every household.

“Consumers want gifts that feel personal and bring comfort into daily life,” said a MARNUR spokesperson. “This Black Friday, we’re proud to offer high-quality wellness solutions at some of the most compelling prices of the year — products that make homes warmer, cozier, and healthier during the holidays and beyond.”

Why MARNUR Stands Out This Season

Trusted by millions of U.S. households

Consistently high-rated bestsellers

Deepest price drops of the 2025 holiday season

Ideal for holiday gifting, winter wellness, and home upgrades

Available exclusively during Walmart’s AE2 Black Friday event

From deep-tissue relief to full-body warmth, MARNUR’s curated selection brings comfort that lasts long after the holiday lights dim.

“This is the moment wellness shoppers have been waiting for,” the spokesperson added. “Whether you’re gifting or treating yourself, these are the products people actually want under the tree — spa-quality relaxation without the spa price tag.”

This year’s AE2 selection delivers up to 59% off top-rated products designed for consumers prioritizing warmth, relaxation, and healthier living — whether shopping for loved ones or indulging in personal well-being.

To discover more offers, just search “MARNUR” on Walmart.com.

Hong Kong to Host International Summit on Heart and Brain Health, Spotlighting AI and Startup Innovations

HONG KONG, Nov. 25, 2025 /PRNewswire/ — The 2nd International Cerebro-cardiovascular Medical Innovation Summit (ICMIS 2025) will bring together global leaders to discuss cutting-edge research, innovative medical products, and cross-border collaborations to accelerate progress toward advanced cerebro-cardiovascular care worldwide.

Hosted by the InnoHK Hong Kong Centre for Cerebro-cardiovascular Health Engineering (COCHE), the summit will serve as a unique and premium platform uniting leading clinicians, engineers, entrepreneurs, and investors. This year’s event features distinguished experts and leaders from world-renowned universities, medical schools, research hospitals, and industry in Hong Kong, Mainland China, the UK, and the United States. The speaker lineup includes internationally recognized scholars in biomedical engineering, radiology, neuroimaging, digital health, and translational medicine, alongside influential figures from the innovation and investment community.

Over two days at the CKK Auditorium & Pre-function Hall in Hong Kong Science Park, more than 400 industry leaders and participants will engage in lectures, over 20  prestigious speeches, roundtables, and networking sessions.

The agenda addresses cerebro-cardiovascular diseases as leading global causes of death, with a focus on earlier detection, prevention, and equitable care access. Key topics include AI-enabled health solutions, digital platforms, advanced imaging, and preventive medicine, aiming to accelerate breakthroughs from research into clinical practice and community care.

The 2nd ICMIS is positioned to be a pivotal moment for the future of cerebro-cardiovascular medicine, driving collaboration and innovation that will have a lasting global impact.

About COCHE

Established in 2020 under the City University of Hong Kong, the InnoHK Hong Kong Centre for Cerebro-cardiovascular Health Engineering (COCHE) collaborates with the University of Oxford and the Karolinska Institutet. Supported by the Innovation and Technology Commission (ITC) under the InnoHK Programme, Its mission is to serve as a global hub for interdisciplinary cerebro-cardiovascular health engineering research collaboration, converging experts in engineering, science, medicine, and law for impactful human health research. Key achievements include 420+ publications, 80+ patents, 200+ talents, and 8 spin-off companies.

InnoHK is a flagship programme of ITC in Hong Kong Special Administrative Region and COCHE belongs to the Inno-Health cluster, which seeks to make a difference in the way we research in and excel at healthcare. COCHE strives to deliver innovative technologies for measuring the cerebro-cardiovascular health in the community to enable precise approaches to reduce modifiable risks for CVD and dementia preventive care, as effective means to reduce medical burdens. It collaborates with 18 hospitals in Hong Kong, mainland China, UK, Sweden, Australia, and US, conducting 30 clinical studies with 600+ participants and community studies and events with 15,000+ participants. COCHE partners with global and local institutions, industries, investors, and governments to translate research into impactful solutions. 

For registration, please visit: https://www.icmis2025.com/events/the-second-international-cerebro-cardiovascular-medical-innovation-summit 

Comviva unveils its AI vision for MarTech with GenAI-Driven MobiLytix® Real Time Marketing Platform

NEW DELHI, Nov. 25, 2025 /PRNewswire/ — Comviva, a global leader in digital transformation solutions across customer experience management, data monetization, and digital financial services, today announced the unveiling of its GenAI driven MobiLytix® Real Time Marketing (RTM) with advanced AI capabilities designed to help enterprise marketers drive higher conversion, retention, and customer lifetime value.

The new MobiLytix platform introduces powerful GenAI capabilities that significantly reduce manual interventions empowering marketers to design smarter faster and high engagement campaigns across customer journeys. Marketers can instantly generate message variations, tailor content for different segments, and surface actionable insights through conversational prompts that simplify reporting and analytics—translating complex performance data into clear guidance marketers can use immediately. This accelerates campaign creation, improves content quality, and leads to higher-performing engagements.

The platform gives marketing teams a new level of agility, making them largely self-sufficient in campaign planning and execution by leveraging AI-driven decisioning and a library of proven, pre-defined templates for common high-impact use cases—enabling concept-to-launch of even the most complex campaigns in quick time.

With the new release, Comviva has also laid the AI foundation for a new wave of autonomous AI agents. These agentic capabilities are designed to continuously learn from campaign performance, optimize creative, offers and timing in real time, and operate under marketer-defined governance and approvals—evolving toward self-optimizing marketing orchestration.

Speaking on the launch Manish Singhal, Head – MarTech Solutions at Comviva said, “Tomorrow’s marketing teams won’t just run campaigns; they will command an intelligent ecosystem of AI agents that plan, optimize and execute in real time. With the new GenAI driven MobiLytix Real Time Marketing, that future starts now. We are moving from marketing automation to marketing autonomy—where AI agents continuously learn, optimize and orchestrate, while marketers stay firmly in control. Marketing functions can now actively improve campaign performance, lift conversion rates, strengthen customer retention, and deliver sustained business growth leveraging the platform.”

With an intuitive new UI, modular architecture, and enterprise-grade scale, MobiLytix RTM is engineered to power the next wave of growth for digital-first businesses. At its core, the platform combines more than 120 advanced predictive and prescriptive AI models with a modern AI decisioning engine to personalize every interaction using a live 360° customer profile across multiple lines of business and channels in real time. Its enhanced journey orchestration workspace and modern UI give marketers a faster, more intuitive way to build journeys, collaborate across teams, and optimize programs in real time.

With over 300 million deployed consumer base, MobiLytix has a proven track record of customer success, powered by more than two decades of Customer Value Management expertise.

Media contact:
Sundeep Mehta
DGM, Global PR & Corporate Communications
Email: sundeep.mehta@comviva.com
Mob: +91-9910030732