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Celebrate a Decade of Shopping Joy with iShopChangi’s 10th Happiversary!

Get ready for the ultimate anniversary bash! Celebrate iShopChangi’s 10th Happiversary with a spectacular line-up of irresistible deals, limited-edition Birthday Sets, and rewarding surprises. Running till the end of October, seize incredible savings of up to 60% on a wide range of beauty products, electronics, and more.

SINGAPORE – Media OutReach – 20 September 2023 – From now till 31 October 2023, both travellers and non-travellers can dive into an epic month-long extravaganza as iShopChangi commemorates a glorious decade of duty-free and duty-absorbed shopping delight during its 10th Happiversary Sale! Whether you’re on the hunt for the latest tech gadgets or beauty essentials from renowned brands like Estée Lauder and Jo Malone London, sweep up sitewide vouchers to slash your spending. And raise a toast to iShopChangi’s exciting new collaboration with Playmade to sweeten this 10th anniversary celebration!

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Party it Up with Anniversary Bliss and 9.9 Savings Online

Get ready to raise your glasses to a month-long celebration of fantastic savings on a curated selection of products across various categories throughout September and October!

Lock in these exclusive discount codes and enjoy incredible savings on your favourite products!

10th Happiversary Online Sale (For Non-Travellers)
From now till 20 September 2023
Code Description
99SEP15 15%* off with no min. spend, capped at S$70
99SEP20 20%* off with min. spend S$500, capped at S$180
99TECH 10%* off with min. spend S$500, capped at S$55 (for electronics only)
From 21 – 30 September 2023
Code Description
BDAYPAYDAY12 12%* off with no min. spend, capped at S$50
BDAYPAYDAY18 18%* off with min. spend S$500, capped at S$150
From 1 – 10 October 2023
1010BDAY15 15%* off with no min spend, capped at S$80
1010BDAY20 20%* off with min spend S$550, capped at S$200
From 11 – 24 October 2023
HAPPIBDAY12 12%* off with min. spend $200, capped at S$60
HAPPIBDAY15 15%* off with min. spend $500, capped at S$120
From 25 – 31 Oct 2023
OCTBDPD12 12%* off with no min spend, capped at S$50
OCTBDPD18 18%* off with min spend S$500, capped at S$150
10th Happiversary Online Sale (For Travellers)
From now till 30 September 2023
Code Description
TRBDAY12 12%* off with min. spend S$200, capped at S$60
TRBDAY18 18%* off with min. spend S$500, capped at S$150
FRAG25 25%* off with min. spend S$300 (for fragrances only)
BDAYTECH 8%* off with min. spend S$500, capped at S$55 (for electronics only)

*T&Cs and product exclusions apply. Refer to https://www.ishopchangi.com/en/campaigns/10-happiversary for full terms and conditions.

Indulge in a world of beauty where timeless classics receive a fresh makeover with exclusive Birthday Sets. Experience the allure of offers on beauty products, like the [Birthday Set] Advanced Night Repair Synchronized Multi-Recovery Complex 50ml Blockbuster Set from Estée Lauder, now available at an irresistible price of only S$187, boasting a 55% discount. Treat yourself to the luxurious [Beauty Set] English Pear & Freesia Body Creme 175ml Set from Jo Malone London, now at S$159, or pamper your skin with 60% off the [Birthday Set] Bobbi Brown Blockbuster Set, yours to take home at just S$183.

But the celebration doesn’t stop there.

Revolutionise your mobile experience with cutting-edge smartphones like the OPPO Reno10 Pro+ 5G, now at S$1,094, using the <99TECH> code. Elevate your productivity and entertainment with the OPPO Pad Air, another remarkable gadget from the brand, offered at a special price of just S$373.15 with a free pair of OPPO Enco Buds2 and OPPO Pad Air Smart cover.

To begin your day feeling revitalised and reinvigorated, get your hands on the [Bundle] Estilo XE + CLOGX from OGAWA at an irresistible S$438, complemented by a 56% discount. And don’t forget to experience the future of home cleaning with the revolutionary Anker eufy Clean X9 Pro with Auto Clean Station. Simplify your cleaning chores like never before by carting out this home appliance from eufy at S$1,049, with a 43% discount.

Calling all hair gurus! Transform your locks effortlessly with the Dyson Airwrap™ Hair Multi-Styler Complete, now at just S$839, with S$20 slashed off.

Looking to make more of a style statement with fashion pieces from renowned brands like Gucci and Burberry? Enjoy S$95 off the ever-so fashionable Saint Laurent YSL Matelasse Chain Wallet In Grain De Poudre Embossed Leather Black, and turn heads with this iconic accessory for just S$2,335. Complement this with the Gucci Horsebit 1955 Card Case Wallet Blue Tan, now priced at S$685, featuring a 31% reduction. Seeking a statement piece to brighten your ensemble? Consider the vibrant Salvatore Ferragamo Women’s Mini Bucket In Calf Leather Bag Ribes. Offering unbeatable value at S$1099 with a substantial 45% discount, it’s time to stand out from the crowd in unmatched elegance.

Enjoy Bubble Tea Delights from Playmade

The excitement intensifies come October with an offer you won’t want to miss. Prepare for a month filled with bubble tea delights as iShopChangi joins hands with Playmade, the renowned bubble tea brand!

From 1 to 31 October, indulge in the delightful experience of savouring two exquisite celebration drinks: the classic Chrysanthemum and the seasonal Peach, crafted for this birthday festivity.

More joy awaits as 300 birthday drinks* will be given away for free at the VivoCity, 313@Somerset, Westgate, and Waterway Point Playmade outlets. Here’s how you can savour this complimentary treat:

  1. Make a purchase on iShopChangi starting from 1 October for a chance to win a gift-with-purchase physical voucher*.
  2. Follow both iShopChangi and Playmade by 丸作 on Instagram.
  3. Redeem your free Celebration Drink* at the above Playmade outlets with the physical voucher.

*Promotions last till 31 October. While stocks last

Travellers’ Delight

From now till 31 October, travellers can delight in a slew of wonderful deals to sweeten your getaways.

In collaboration with Club Wyndham Asia, the top five spenders with the highest accumulated spend, between 11 September and 31 October, will stand to win US$1,000 worth of Club Wyndham e-vouchers each.

Up Your Chances of Being a Changi Millionaire

With all the luck now in Changi, spend S$50 or more on iShopChangi using Changi Pay and quadruple your chances of being a Changi Millionaire to win S$1 Million or a Porsche Macan!

To kickstart your shopping adventure, don’t miss out on the exclusive offer for new iShopChangi users. Slash another S$20 off your first purchase when you spend a minimum of S$79 by simply entering the code <ISCNEW20> at checkout. Plus, for even more discounts, cart out with a minimum spend of S$50 using Changi Pay and enjoy S$10 off as a new sign-up.

Worried about delivery? As a non-traveller, you can cart out at tax and duty-absorbed prices on iShopChangi and have your items delivered to you for free when you spend at least S$59 and provide a Singapore residential address for delivery. Alternatively, pick up selected products from the Jewel Collection Centre. No minimum spend is required.

Globetrotting across the globe? Revel in unparalleled convenience and flexibility when you shop for your favourites up to 30 days before your departure or as close as 12 hours before takeoff. You can pick up your order at the Departure and Arrival Collection Centres or opt for delivery to your local residential address at no cost when you spend a minimum of S$59. For orders below S$59, a nominal S$8 delivery fee applies.

Hashtag: #iShopChangi


The issuer is solely responsible for the content of this announcement.

iShopChangi

iShopChangi was launched in 2013 as an extension of Changi Airport’s promise to deliver greater comfort and convenience to travellers in its suite of airport retail offerings. Passengers can browse and purchase tax- and duty-free products across all terminals between 30 days to 12 hours pre-flight on the e-store – and choose to collect their items at Collection Centres within departure, upon arrival or have them delivered free in Singapore. Providing easy access to over 30,000 products across 900 brands and exclusives such as Changi First product launches, the site has since received global recognition with its award for Best Website – Retail Customer Facing at The Moodies: the Airport and Travel Retail Digital Media Awards 2018. In early 2020, the e-commerce store started to retail a selection tax- and duty-absorbed products to Singapore-based residents without the need to fly.

Japan Provides Financial Aid Worth USD 63,000 for Houaphanh Cherry Blossom Garden

Japan Supports Lao-Japan Friendship Cherry Blossom Garden with USD 63,000 for Security, Environment Upgrades
FILE: the cherry blossom park in Houaphanh Province (photo: ourism Houaphanh)

The Japanese government donated USD 63,000 to build a fence and install outdoor lights at the Lao-Japan Friendship Cherry Blossom Garden at a ceremony in Viengxay District, Houaphanh province on Tuesday.

Laos to Benefit From Singapore’s Renewable Energy Shift

Nam Khan 2 Hydropower. (Photo: EDL)

As ASEAN countries ink deals to move away from fossil fuel consumption and toward renewable energy sources, Laos is set to benefit from this environment-friendly trend.

A Step Towards a Greener Hong Kong: TÜV Rheinland Launches First-ever Hydrogen Safety Training Courses in Hong Kong

HONG KONG SAR – Media OutReach – 20 September 2023 – TÜV Rheinland, a leading global provider of technical, safety, and certification services, today announced the launch of its first-ever Hydrogen Safety Training Courses to support the burgeoning Hydrogen Industry in Hong Kong.

The Chief Executive announced in his 2022 Policy Address to commence trials on Hydrogen Fuel Cell double-deck buses and heavy vehicles in 2023 and formulate the long-term strategies for the application of hydrogen energy in road transport by 2025. The Inter-departmental Working Group on Using Hydrogen as Fuel, led by the Environment and Ecology Bureau (EEB), has approved six trial projects on hydrogen fuel technology in Hong Kong involving transport and energy sectors , in preparation for the technology’s local application and the development of supporting facilities.

The Hydrogen Safety Training Courses directly responds to this shift towards renewable energy sources and will address the knowledge and skill gap prevalent in the industry. The training courses on hydrogen design, application and carrier safety will encompass a broad curriculum, including general hydrogen safety, risk assessment, design safety, and operational safety. Participants will gain valuable insights into the nuances of working with hydrogen-based technologies and learn best practices for ensuring safety at all levels of operation.

The Hydrogen Safety Training Courses have been duly approved under the Reindustrialisation and Technology Training Programme (RTTP). The RTTP offers a 2:1 matching subsidy to local companies to train their staff in advanced technologies. These courses will provide crucial training and education to engineers, technicians, and professionals who are set to drive the hydrogen energy revolution in Hong Kong.

“With our extensive experience and expertise in technical and safety training, we are thrilled to bring this industry-first initiative to Hong Kong,” said Mr. Rory Meng, Leader of Hydrogen Competence Centerof TÜV Rheinland, Greater China. “As a global leader in testing, inspection, and certification services, we believe it’s our responsibility to promote the safe, effective and innovative use of hydrogen energy.” With its rich experience in international projects in the field of hydrogen energy, TÜV Rheinland offers one-stop professional technical services from hydrogen production to application, covering water electrolysis hydrogen, storage facilities, transportation, filling station, fuel cell vehicles, etc.

The Hong Kong government’s commitment to a green and sustainable future through policies promoting the hydrogen economy aligns perfectly with TÜV Rheinland’s mission. As TÜV Rheinland pioneers this crucial training in Hong Kong, we continue our longstanding commitment to safety and innovation, driving growth, and aiding in the swift and safe adoption of new technologies. Through these courses, TÜV Rheinland aims to support the hydrogen industry in Hong Kong, bringing about a safer, greener, and more sustainable future.

For more information on TÜV Rheinland’s Hydrogen Safety Training Courses, please visit https://event.gc.tuv.com/index.php?r=site%2Fview&id=2900&language=en-US

Hashtag: #TÜVRheinland

The issuer is solely responsible for the content of this announcement.

Appier elevates Hotel Monterey’s personalized ‘Omotenashi’ hospitality with AI

Empowering enhanced hotel marketing and customer engagement with AI-driven strategies

TOKYO, JAPAN – Media OutReach – 20 September 2023 – Appier is pleased to announce its strategic collaboration with Hotel Monterey Co., Ltd. (“Hotel Monterey”), aimed at enriching the hotel’s customer experience through the power of AI. Hotel Monterey has chosen to implement a trio of cutting-edge Appier solutions, including the AI-driven Customer Data Platform, AIRIS, to expedite seamless data integration. Additionally, Hotel Monterey will leverage the AI Personalization Cloud, AIQUA, and the AI Conversational Marketing Platform, BotBonnie, to facilitate individually tailored customer interactions and dynamic marketing strategies. These three innovative solutions will collectively enable Hotel Monterey to deliver unparalleled service, meeting the unique needs of every guest.

Omni-channel engagement with customers
Omni-channel engagement with customers

With a surging influx of travel enthusiasts, both existing and potential, Hotel Monterey has embarked on a journey of digital transformation. The primary objective is to harness the power of digital marketing to gain deeper insights into customer preferences, foster enhanced engagement, and cultivate unwavering customer loyalty. To this end, the hotel has pinpointed two critical goals: first, to comprehensively merge dispersed customer data from across the organization, and second, to deliver personalized and optimized services.

However, the hotel’s customer data was consolidated within a single CRM system, requiring substantial time investments for data registration and integration across diverse platforms, including the incorporation of new member data. This presented a challenge to the hotel’s mission of swiftly gleaning customer insights and promptly tailoring its services accordingly. Furthermore, the practice of uniformly dispatching direct mailings to the entire customer base resulted in an approach that lacked the finesse of individual optimization.

In partnership with Appier, Hotel Monterey is dedicated to enhancing customer loyalty by implementing a marketing strategy that is tailored to the unique needs of each individual. Facilitated by Appier’s AIRIS and AIQUA, Hotel Monterey is poised to redefine customer engagement. With the aid of BotBonnie, the hotel can craft personalized and interactive service encounters that adapt to the customer’s on-site behavior, irrespective of the multitude of customer touchpoints. By seamlessly merging data from various channels, Hotel Monterey has gleaned invaluable customer insights, enabling the provision of services that are precise, adaptable, and perfectly aligned with customer requirements.

“We are delighted to collaborate with Appier in driving our digital transformation through data-powered decision-making,” expressed Atsushi Hasebe, Director of Planning and Administration at Hotel Monterey. “With Appier’s suite of AI enterprise solutions, including AIRIS, AIQUA, and BotBonnie, we’ve achieved real-time integration and analysis of user profiles across offline, online, and social platforms. This not only enhances our precision in reaching our target audience but also elevates our member experience, nurtures customer loyalty, and empowers us to craft an effective marketing strategy, optimizing sales during this period of post-pandemic travel resurgence.”

AIRIS: This AI-powered Customer Data Platform (CDP) boasts exceptional precision in AI analysis and user-friendly visualization features, enabling instant data comprehension and real-time insights. Leveraging first-party data, it constructs a comprehensive 360-degree customer profile, allowing easy visualization and evaluation of the “impact” of diverse customer touchpoints. This facilitates informed investment decisions, predicated on user behavior analysis.

AIQUA: AIQUA empowers the generation and automated delivery of individually tailored messages and recommendations at the optimal timing and through the most fitting customer channels. These channels encompass websites, apps, push notifications, email, SMS, and social media, ensuring companies can elevate their customer engagement strategies significantly.

BotBonnie: An omni-channel-compatible AI conversational marketing tool that seamlessly integrates into platforms like LINE, Messenger, Instagram, and web chat. By streamlining intricate customer journeys and implementing interactive marketing approaches, businesses can unlock the full potential of customer loyalty maximization.

Personalized marketing strategy to enhance customer loyalty and LTV
Personalized marketing strategy to enhance customer loyalty and LTV

Hashtag: #Appier #HotelMonterey #Omnichannel #MarTech #Hospitality #customerengagement

The issuer is solely responsible for the content of this announcement.

About Appier

Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe and US, and is listed on the Tokyo Stock Exchange. (TSE Prime Code: 4180).

About Hotel Monterey

Hotel Monterey is a distinguished hospitality group in Japan renowned for its commitment to providing exceptional and culturally immersive experiences to travelers. With a rich history dating back to its establishment in 1986, Hotel Monterey has consistently set the standard for luxury and comfort in Japan’s hospitality industry.

Each Hotel Monterey property showcases a unique blend of timeless elegance and modern amenities, capturing the essence of Japan’s rich heritage while embracing contemporary comforts. From the heart of bustling cities to scenic resort destinations, its hotels offer an array of accommodation options, exquisite dining experiences, and world-class services to cater to the diverse needs of its guests. For more information about Hotel Monterey, please visit:

TWP Redefines Sydney’s Workspace Landscape With Two New Cutting-edge Centres In Q1, 2024

SYDNEY, AUSTRALIA – Media OutReach – 20 September 2023 – Following its successful launch at Quay Quarter Tower in Sydney in late 2022, The Work Project (TWP) is set to expand its footprint with two new coworking centres at 100 Arthur Street and 66 Goulburn Street. Slated for opening in February 2024, these centres will feature TWP’s renowned cutting-edge coworking design, catering to professionals looking for premium workspaces outside of Sydney’s core CBD.

TWP - DPR 2 Image.jpg

Elevating Professional Workspaces Outside Sydney’s Core CBD

TWP will introduce a total of 1,600 square metres of flexible workspace across the lower ground and 10th floors of 100 Arthur Street in North Sydney. Visitors will be greeted at the grand entrance leading into a spacious business lounge, complete with luxurious sofas, work booths, hot desks, collaboration zones and meeting rooms. The 10th-floor office suites boast panoramic views of Sydney Harbour and the CBD.

Noeleen Goh, Head of Real Estate at TWP, expressed her confidence in the prime location of the new workspace: “With Victoria Cross Sydney Metro set to open in 2024, North Sydney is poised for significant growth. The new metro will significantly reduce the time to get between North Sydney and the City, and will add to the vibrancy of the entire North Sydney CBD. 100 Arthur Street will be well-positioned to meet the rising demand for flexible small and medium offices. The lower ground lounge and collaborative spaces will also foster networking and idea exchange among tenants and members, nurturing a community of like-minded professionals.”

Capturing Demand in Sydney’s Midtown Precinct

Situated on the 9th floor, the new TWP coworking centre att 66 Goulburn Street will comprise mainly private office suites and meeting rooms. The design will seamlessly fuse modern aesthetics with functional excellence. Conveniently located in the Midtown Precinct of Sydney’s CBD, members will benefit from the unparalleled connectivity to the transportation network via the Light Rail, Museum and Central Stations and the plethora of dining options.

Brandon Chua, TWP Australia Country Head, elaborated on the appeal of Goulburn Street: “The Midtown Precinct, with its proximity to major court buildings such as Downing Centre Courts and Family Court, is ideal for meeting the demands of legal and financial professionals. We are excited to offer a meticulously crafted premium workspace that blends inspirational design, ergonomic furniture and cutting-edge technology infrastructure to support seamless communication and productivity.”

With this expansion, TWP’s total flexible workspace in Sydney will encompass 7,000 square metres across three distinct locations.


The issuer is solely responsible for the content of this announcement.

About TWP

TWP is a global workspace provider setting new standards in ways of working. It currently operates award-winning workspaces at twelve locations in Singapore, Sydney and Hong Kong, that enables today’s business executives to work, meet and host in beautifully designed spaces. Since its inception in 2016, its timeless and inspiring designs have already been included in Forbes’ list of “5 Most Beautiful Co-Working Spaces in the World” and Huffington Post’s list of “20 Best Co-Working Spaces Across the Globe”. Its mission is to create workspaces that are beautiful in form and high-performance in function. Find out more at .

Major Automotive Themed Event in Town International MotorXpo (IMXpo) 2023 Returning in December

HONG KONG SAR – Media OutReach – 20 September 2023 – International Motor Show (HK) Management Limited (IMSML) is pleased to announce the return of its highly anticipated automotive event, International MotorXpo Hong Kong (IMXpo, originally known as IMXHK) 2023, following the success of its previous two editions. From 14 to 17 December 2023, the four-day event will take place at the AsiaWorld-Expo, showcasing the very unique car culture of the city, the oldest and the latest car models, in addition to other relevant products and services. This year’s event will be co-organised by the China Association of Automobile Manufacturers (CAAM) and the Chinese Culture Institute (CCI).

IMXpo Photo.jpeg

IMXpo 2023 endeavours to promote automotive culture, history, education and the latest technology, providing an unparalleled opportunity for industry leaders, manufacturers, and consumers to connect and engage in a comprehensive exposition.

Under the theme of “Mobility+”, the year’s event will offer a diverse range of activities and exhibits, including the “Chinese EV Pavilion” where the most significant EV models of Mainland China will be presented, “Hong Kong Autofest”, a car culture festival area featuring JDM cars and collector cars, the “Supercar Zone” showcasing stunning car art and design, and the fun-filled “IMX CARnival”. There will also be exhibitors of international motor brands as well as auto products and services.

According to Carmen Au Yeung, Co-founder of IMSML, “We are excited to bring back our highly anticipated automotive event, which will once again offer visitors a diverse range of activities and exhibits to enjoy. With the ‘Mobility +’ theme, we aim to build an auto-themed event which is unlike any other car shows in the region. We focus on presenting the very unique car culture of the city, which has been heavily influenced by Japanese and Western car history and trends.”

She also extended her warmest welcome to CAAM and CCI as this year’s Co-organisers this year. IMXpo 2023 marks the first-ever motor show outside Mainland China to involve CAAM as a co-organiser. Fu Bingfeng, Executive Vice President and Secretary-General of CAAM, stated, “With its extensive overseas network and well-established financial system, Hong Kong plays a key role in promoting trade and financing of electric vehicles of the Mainland. As a platform with unique value for technology display, brand promotion and business exchanges, IMXpo will help position Hong Kong as a bridgehead for car manufacturers of Mainland China to open up the Southeast Asian, Belt and Road and European markets. We believe that Hong Kong can contribute to bringing Chinese electric vehicles to the world.”

As part of IMXpo this year, an international forum on “Exports and Investment Hotspots of New Energy Vehicles” will be held, exploring the strategic functions and positioning of Hong Kong in supporting Chinese new energy vehicles “going global”. The forum will be attended by senior Government officials, influential industry players, scholars and business leaders.

Jiang Zenghe, President of CCI, expressed his high expectation for the three-party-partnership, stating that Hong Kong’s status as an international financial centre would be further strengthened through this new role. “Overseas buyers and potential business partners could come to Hong Kong to witness the development of Chinese electric vehicles. Hong Kong should also take pride in the progress of vehicle electrification in Mainland China and explore any possible cooperation opportunities,” he added.

In addition to the B2B elements, IMXpo is an annual iconic event for car lovers and families. The exciting highlights of IMXpo 2023 include:

  1. Supercar Zone: Showcasing some of the world’s most luxurious and high-performance vehicles;
  2. Hong Kong Autofest: Featuring a classic MINI show, Unprohibited! for Japanese modified cars, and a Car Part Museum.
  3. Parts, Accessories, and Services Avenue: Providing a platform for manufacturers and suppliers to showcase their after-sales products and services.
  4. IMX CARnival: Offering a range of exciting activities, such as the Toycar Salon, International E-sports Race, Remote Car Competition, and the presence of three hand-made wooden supercars from Vietnam.
  5. Chinese EV Pavilion: Showcasing the latest developments in electric vehicle models and technology;
  6. International Show Room: Featuring a variety of vehicles from around the world;
  7. Fete Two Wheels: Presenting a wide variety of motorbikes.

IMXPO 2023 promises to be an unforgettable experience for automotive enthusiasts, industry professionals, and families alike. With its diverse range of activities and exhibitions, the event offers something for everyone. Don’t miss out this automotive extravaganza! We invite you to join us and experience IMXpo 2023.

Hashtag: #IMXpo

The issuer is solely responsible for the content of this announcement.

International Motor Show (HK) Management Limited

International Motor Show (HK) Management Limited is comprised of members from a wide range of backgrounds. Senior personnel are experts in exhibitions and conventions, mega show and auto sports management, marketing, and promotions, from all over the world. They have extensive experience in organising international mega-events, including the famous Bologna Motor Show in Italy, Hong Kong Jewellery & Gem Fair, regional large-scale celebratory activities and auto-related races. Some had also taken up senior positions at the headquarters of famous car manufacturers, and possess close connections with famous designer brands.

China Association of Automobile Manufacturers

Founded in Beijing in the May of 1987, China Association of Automobile Manufacturers (CAAM) was registered in the Ministry of Civil Affairs on Nov. 28, 1991. CAAM is a self-discipline and non-profit social organisation formed based on the principle of equality and voluntariness, which consisting of enterprises and institutions as well as organizations engaged in production and management of automobiles, auto parts and vehicle-related industries founded within the boundaries of the People’s Republic of China.

CAAM is a permanent council member of the International Organisation of Motor Vehicle Manufacturers (OICA). As a national industry organisation, CAAM is committed to providing support and services to the Government, industry and enterprises, serving as a bridge and link to promote the sustainable development of the automotive industry.

Chinese Culture Institute

The Chinese Culture Institute was established in Hong Kong by China Peaceful Development General Summit of Hong Kong, Macao, Taiwan Diaspora Co. Ltd. Its Board of Directors is composed of elites from the overseas Chinese community as well as political and business elites. Lo Man-tuen, Grand Bauhinia Medal Awardee and Vice Chairman of the All-China Federation of Returned Overseas Chinese, serves as the Chairman of the Board of Directors. CCI adheres to its founding purpose and provides professional training, high-end think tanks, and cultural, economic, and trade education exchange services. At the same time, it also assists local governments, state-owned enterprises, and private enterprises to gain an in-depth understanding of the national conditions of other countries, especially countries along the “Belt and Road”, and actively build bridges for Chinese enterprises to “go global.”

De Beers Research Insights Highlight Opportunities for Long-Term Diamond Jewellery Demand Growth In China

HONG KONG SAR – Media OutReach – 20 September 2023 – De Beers Group today released its tenth annual Diamond Insight Report, focusing on the outlook for diamonds in China and how the industry can support long-term demand for natural diamonds in the country.

While consumer demand for diamond jewellery in China has softened in recent years following the COVID-19 pandemic and subsequent macroeconomic challenges, the report highlights the potential for greater demand as the economic outlook improves – with up to 200 million Chinese consumers set to enter the middle class by 2030 and an expected rise in household disposable income of more than a third over the same period – as well as how best to cater to the needs of different Chinese consumer groups.

The report reveals that while desirability for natural diamonds remains strong among Chinese end clients, ranking among the top three most desired luxury purchases, there is a gap between intent to acquire and actual acquisition rates. This gap represents an opportunity for the diamond industry which can be captured by responding to the consumer insights contained in the report.

The report identifies several specific opportunities for the diamond trade in relation to different consumer groups, geographies and retail approaches in China. Key insights include:

Millennials:

  • Millennials are the generation that spends disproportionately more than others on diamond jewellery. Younger Millennials prize quality/purity as the most important feature they seek from diamond jewellery, followed by the size and cost of the piece. Design and colour also play a significant role in their decision-making. For older Millennials, design and size take priority, closely followed by purity and price. For both groups, the uniqueness of a piece and the ethical responsibility of the brand are also factors. Retailers should therefore focus on a strong design ethos with top-quality diamonds and competitive pricing, while ensuring they communicate their commitment to ethical practices.

Gen Z:

  • The share of market value Gen Z represents almost doubled between 2020 and 2022, from five per cent to nine per cent of sales. Gen Z are characterised by greater use of digital media, heightened interest in sustainability considerations, a continuing journey to financial maturity and a propensity to purchase diamonds to mark birthdays. Retailers can maximise the potential of the Gen Z demographic by establishing strong digital touchpoints, showing their alignment to Gen Z values, launching flexible payment options or offering lower-priced entry-level pieces, and offering special birthday promotions or personalised pieces that make for unique birthday gifts.

Affluent consumers:

  • Affluent consumers are more likely to buy diamond jewellery to celebrate significant relationship milestones, particularly wedding anniversaries. However, they are selective in their choices, with design playing a pivotal role. One in four of those who did not purchase diamond jewellery in 2022 stated that they couldn’t find a design they liked. This may help explain the gap between the strong desire for diamond jewellery among affluent consumers and their actual acquisition – as such, a greater focus on designs that reflect this group’s preferences can present an area of opportunity.

Further growth opportunities:

  • The 55-65 age group:
    • The 55-65 age group is an important and growing cohort, contributing approximately nine per cent of the total market value in Tier 1-3 cities. The self-purchase behaviour of the 55-65 age group is particularly noteworthy. This demographic does not shy away from rewarding themselves with diamond jewellery (29 per cent vs 17 per cent for 18-54). In terms of product preference, this group shows a clear inclination towards necklaces and non-bridal rings.

  • Tier 4 cities:
    • The estimated market value of Tier 4 cities stands represented about 10 per cent of total demand for diamond jewellery in 2022. Diamond jewellery acquisitions in Tier 4 cities are more likely to be non-bridal (85 per cent of pieces) and gifted (88 per cent of pieces), with more than a third of acquisitions (35 per cent) being for wedding anniversaries, compared with a quarter in Tiers 1-3.

Al Cook, CEO, De Beers Group, said: “De Beers Diamond Insight Reports draw on our unique understanding of diamonds, developed over our long history. And there is no country where history has moved as fast as China. From being a relatively small player on the world diamond stage at the end of the last century, China now represents the largest market for diamond jewellery outside the United States. So, our aim for this, our tenth Diamond Insight Report, is to focus on China. We aim to look at its development, to cut through short-term volatility, to understand evolving customer desire for jewellery and to identify opportunities for the future.”

The report also includes the annual diamond value chain dashboard, containing authoritative data on the performance of the diamond industry’s upstream, midstream and downstream segments in 2022.

FB @De Beers Group
IG @De Beers Group
Website: www.debeersgroup.com

Hashtag: #DeBeers #naturaldiamonds

The issuer is solely responsible for the content of this announcement.

About De Beers Group

Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of the De Beers Group strategy as it develops its portfolio of brands, including De Beers Jewellers and Forevermark, and other pioneering solutions, such as recently launched diamond sourcing and traceability initiatives GemFair and Tracr. De Beers Group employees are committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – one that is fairer, safer, cleaner and healthier; where safety, human rights and ethical integrity continue to be paramount; and where communities thrive and the environment is protected. De Beers Group is a member of the Anglo American plc group. For further information, visit .