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Kantar’s CNY research reveals consumer recovery after relaxing social distancing measures

  • As the COVID-19 restrictions are lifting, the strong festive atmosphere encourages travel and consumption.

  • New Year gifts are no longer limited to food. The demand for healthcare products is increasing.

  • The tradition continues. Physical “lai-see” is still more prevalent than eLaisee in Hong Kong.

  • Due to the global economic outlook, public investment tends to be conservative.

  • The Year of the Rabbit, economic and livelihood issues are most concerning.

HONG KONG SAR – Media OutReach – 17 January 2023 – Stepping into 2023, as Hong Kong relaxes and cancels social distancing measures, people’s daily life gradually returns to normal, posing a positive impact on the consumer market. To help brands seize business opportunities, Kantar takes an in-depth review of Hong Kong consumers’ popular CNY activities, consumption plans, and resolutions for 2023.

As the COVID-19 restrictions are lifting, the strong festive atmosphere encourages travel and consumption.

According to the data, travel and consumption activities during CNY increase. As Hong Kong has scrapped all social distancing restrictions, 80% of the people will resume socializing, consumption, and entertainment, including dinner with relatives and friends (64%), dinner out on New Year’s Eve (46%) and traveling abroad (21%). Most respondents expressed their hope to return to normal post pandemic (78%).

Compared with respondents without children, consumers with kids are significantly more engaged in social events. The most popular family activities include visiting relatives and friends (73%), dining out (54%), traveling abroad (27%) and joining large events (25%). It is worth mentioning that 68% of the parents who choose outdoor events tend to visit museums and exhibitions. Hong Kong has strengthened the promotion of culture and art in recent years, and several cultural facilities and museums have been established. As a result, parents are able to cultivate young children’s interest and appreciation in art.

During the CNY, 41% of respondents will increase local consumption, and 55% believe that it is because of the festive atmosphere. Real estate developers, shopping malls and brand owners may resume holding more bazaars, exhibitions, and themed decorations. Besides adding a festive atmosphere and providing a variety of experiences, it can also stimulate consumption sentiment.

Recently, online shopping has become a habit of Hong Kong people. When asked how to use the lai-see money they received this year, half of the respondents said they would use it for shopping, and 81% of them expected to spend it online, close to spending on offline stores (92%). Among various online shopping platforms, HKTVmall is the most popular among citizens. 50% of the respondents indicate that they will increase the frequency of shopping on the platform, which is likely due to the more diversified products, the presence of popular brands, and the stable and fast delivery.

At the same time, due to the uncertainty of the pandemic, some people are worried and choose to stay home. More than half of them will watch TV (54%) and videos (44%) alone or with their families at home. 55% of them express that they can tolerate all advertisements to use the streaming platform for free, indicating that there is still potential for brands to place advertisements on YouTube and other platforms.

New Year gifts are no longer limited to food. The demand for healthcare products is increasing.

During Hong Kong’s three-year fight against COVID-19, people are increasingly health-conscious. Paying more attention to the healthcare of themselves and the loved ones, over 60% of people wish to be healthier in the new year. The choice of New Year’s gifts has also become diversified, not limited to food, such as cookies and chocolates. 41% of people choose to buy fitness, health, and beauty care products as gifts for family members, relatives, and friends. 72% of them use the lai-see money to buy fitness equipment and healthcare products for themselves. The trends show that consumers want to stay healthy by workouts and taking supplements.

Research shows that there are different preferences on buying New Year gifts for multiple recipients. When choosing gifts for family members or relatives, food, such as fruits and snacks, is the best option (89%), followed by healthcare products (87%) and shopping cash coupons (80%). People prefer cash coupons for work partners, such as colleagues and subordinates. Lastly, wine is the most popular gifts for bosses and customers.

The tradition continues. Physical “lai-see” is still more prevalent than eLaisee in Hong Kong.

One of the most important traditions during the CNY is undoubtedly “lai-see giving”. People generally start to give out red packets after getting married. The survey results discover that electronic lai-sees are not popular in Hong Kong. 93% of the respondents still stick to the tradition and give out physical lai-sees, which symbolizes blessing the receivers for the coming year with good luck. The younger generation, aged 18-41, are more willing to distribute lai-sees through electronic channels. Among them, 20% choose PayMe, and 20% choose bank’s mobile app. Compared with 2022, there is no particularly obvious difference in the penetration rate of e-Laisee.

Even if citizens have more freedom to celebrate the New Year and dine-out, over 60% of them prepare a similar amount of lai-see as last year, and no significant upward trend can be observed.

Due to the global economic outlook, public investment tends to be conservative.

The study found that the total estimated amount of lai-see in Hong Kong will reach 3.6 billion in 2023. When people are asked how to spend the money, most people choose investment and savings (65%) to realize wealth appreciation; followed by spending money on shopping (50%) and dining (46%) to reward themselves. Compared with female respondents (62%), more male respondents (73%) are inclined to investment and savings; while more female (72%) prefer shopping, with a higher proportion then male (61%).

There is expected to be a slowdown in global economic growth. Among people who choose to spend the lai-see on investment and savings, 90% tend to be conservative, including savings (78%) and bank time deposits (46%), indicating that the risk aversion of citizens has heightened. Financial institutions suggest considering the development and promotion of investment products with lower risks.

The Year of the Rabbit, economic and livelihood issues are most concerning.

During the Chinese New Year, it is inevitable to meet with relatives and elders. Most people should have faced “excessive concern” and have been asked all kinds of overwhelming questions. When it comes to the most embarrassing topic in family gatherings, over half of the people have struggled with questions about work and salary (52%), followed by the topic of life planning (47%). The study shows that there are more embarrassing topics for the younger generation, aged 18-41, about 2 to 3 questions on average. An interesting finding is that relationships and marital status, which are often perceived to be the “taboo topics”, receive the lowest votes (29%). It seems that everyone can also take the opportunity to care about others’ love life during the festival.

People look ahead to a new year with hope. Saying goodbye to the Year of the Tiger, Hong Kong citizens’ popular wishes are still the same as last year, all related to health (61%), money (52%) and work (39%). The top four most concerned topics are “inflation” (35%), “health/health care” (33%), “stock market/ housing market” (31%) and “interest rate ” (27%), related to society, economy, and livelihood issues.

Jeff Tsui, General Manager of Kantar Profiles, Greater China commented:

“The report shows that there is a significant increase in consumers’ willingness to travel and spend during Chinese New Year. Positive impact can be found in the catering, large-scale events, health consumption, tourism sectors etc. Brands and service providers should seize the business opportunities to create more diversified products and bring more new experiences to consumers to meet their needs in the new year.”

Editor’s note
Respondents were sourced from Kantar’s LifePoints research panel, only accessible through the Kantar Profiles Network. All interviews were conducted as online self-completion and collected based on local census distributions between Jan 6-8.

Hashtag: #Kantar #KantarProfiles #Survey #ChineseNewYear #ConsumerInsights #CNYActivities #eLaisee #HKConsumers #HKRetail #2023Outlook

The issuer is solely responsible for the content of this announcement.

Kantar

Kantar is the world’s leading marketing data and analytics company. We have a complete, unique, and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.

Kantar Profiles is a division of Kantar, and home to the world’s largest audience network. With our industry-leading quality measures, fraud detection, and decades of experience – we are the most trusted panel provider in the industry.

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E-PowerSpot Shakes Up Hong Kong’s Power Bank Sharing Market with Innovative Partnership Program

HONG KONG SAR – Media OutReach – 16 January 2023 – E-PowerSpot, a promising enterprise in the shared power bank industry, is rapidly gaining market share across Hong Kong with its innovative partnership program and attractive benefits for partnering businesses. Its network of rental locations is quickly spreading across the city as its unique advertising advantages continue to win business owners over. In 2022, the company’s partner network expanded by 300% while user growth also saw a staggering 2000% increase.

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“E-PowerSpot was inspired by the concept of a shared economy. On top of providing a great power bank rental experience to end users, we are also creating a city-wide advertising network where our partners’ ads can be displayed on HD monitors across Hong Kong, like mobile billboards,” said Douglas Wai, Business Director of E-PowerSpot. “Their ads can be displayed on our mobile app and on kiosks across Hong Kong. They also have access to a back-end control panel where they can manage and schedule their ads strategically.”

E-PowerSpot’s innovative way of blending power bank sharing with advertising has created hugely rewarding marketing opportunities for retail businesses and restaurants in its network. With little to no initial costs, businesses that set up an E-PowerSpot kiosk at their venue can immediately display their ads across thousands of monitors around Hong Kong.

“We don’t charge a hefty entrance fee. Businesses have nothing to lose from joining our network, apart from the small amount of space that our power bank kiosks occupy,” said Douglas Wai, Business Director. “In return, they get to show their ads to customers all around Hong Kong and grow their brands effectively.”

E-PowerSpot’s power bank kiosks can now be found in various retail stores, restaurants, bars, hospitals, gyms, laundromats, and other venues across Hong Kong. The brand continues to welcome new partners in its ever-growing network.

“Today, power bank kiosks drive more foot traffic than ever as people depend on their mobile devices for work. Almost any type of business would benefit from having our power banks around, but restaurants, cafes, and co-working spaces certainly love us the most. Customers who work or spend time there would never have to be disconnected again.” Said Echo Fung, Marketing Manager of E-PowerSpot.

“We don’t just power people’s devices. We are also powering our partners’ growth by providing them with effective advertising. We’re creating a shared economy where everyone benefits as the network expands.”

Hashtag: #E-PowerSpot

The issuer is solely responsible for the content of this announcement.

About E-PowerSpot

Launched in 2021, E-PowerSpot is a power bank sharing start-up that provides convenient and considerate rental services for users in Hong Kong. Businesses can place their advertisements on E-PowerSpot’s power bank kiosks and mobile apps through the brand’s advertising service or by becoming a partner within the network. Learn more at .

The Sandbox rolls out Lunar New Year Event to celebrate growing creativity in the metaverse across Greater China in 2023

HONG KONG SAR AND TAIWAN – Media OutReach – 16 January 2023 – The Sandbox, a leading decentralized gaming virtual world and subsidiary of Animoca Brands, has launched the Lunar New Year Event to celebrate a creative and cultural moment in the metaverse as we’re entering the year of the Rabbit, symbol of longevity, peace, and prosperity in Chinese culture.

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Marking the most important festival in the lunar calendar, The Sandbox users will be able to enjoy a series of new experiences developed by partners and studios based in Hong Kong, Taiwan and mainland China. These experiences are available free of charge and can all be accessed via the map on The Sandbox website.

This year’s Lunar New Year Season will run for an extended period from January 18 to February 28 and offer an extensive reward pool of 200,000 SAND, memorabilia, in-game NFT prizes, and virtual “Chinese Dragon” mystery boxes which include limited PFPs and The Sandbox‘s premium LANDs.

The Sandbox is growing as a multi-cultural metaverse platform that encourages openness and creativity in a new avatar-centric format of entertainment,” said Sebastien BORGET, COO and Co-Founder of The Sandbox. “This is a significant festival that showcases the stunning creativity of our community of brands and creators from Greater China and proves how vibrant this virtual world can be, across Asia (where The Sandbox is well established) and beyond.”

Creators and well known brands from across the region have come together in The Sandbox to build experiences for the Lunar New Year Event around their popular IPs. The brands include: Softstar and Alpacadabraz (Taiwan); PCCW-HKT, MTR, Sun Hung Kai & Co. and McDull (Hong Kong), and The CGame and Chili Game (Mainland China).

For example, fans of The Legend of Sword and Fairy by Softstar will be able to engage with famous heroes Li Xiaoyao, Zhao Ling’er and Lin Yueru based on the popular PC game adventures to enjoy an immersive playing experience. Hong Kong fans will explore PCCW-HKT Futurera to try games associated with the ViuTV game show “Be ON Game”, also experience a series of 5G games, as well as visit MTR Metaverse Station, the first-ever railway station in The Sandbox. Sun Hung Kai & Co. brings their award-winning race team, SHK Scallywag, to the metaverse – sail on and have fun! The Sandbox has created a special page for the Lunar New Year Event with a list of game experiences and other event details.

Transferring a brand experience into The Sandbox metaverse allows a brand to reach a new generation of players and empowers its fans to create themed content with easy-to-use tools, interact with well-known characters, and truly own assets in the virtual world.

Our goal is to foster long term engagement with a dedicated community of users across Asia and show that the metaverse will encompass not just regular players, but also creators and builders, avatar and LAND owners, and NFT collectors within a thriving self-contained economy,” said Erich Wong, Head of Growth (Hong Kong) of The Sandbox, Greater China.

The Lunar New Year event builds on The Sandbox Alpha Season 3, which became the platform’s biggest ever event where users could play, create and earn in the decentralized metaverse.

Part virtual real estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make magic. Over 400 partners have joined The Sandbox, including Warner Music Group, Ubisoft, The Rabbids, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.

Find more information on The Sandbox on our Medium page: https://medium.com/sandbox-game
Follow us on Twitter: https://twitter.com/TheSandboxGame
Like us on Facebook: https://www.facebook.com/TheSandboxGame/
Message us on Telegram: https://t.me/sandboxgame
Join our Discord channel: https://discordapp.com/invite/vAe4zvY

Hashtag: #TheSandbox

The issuer is solely responsible for the content of this announcement.

About The Sandbox

The Sandbox, a subsidiary of Animoca Brands, is one of the decentralized virtual worlds that has been fueling the recent growth of virtual real estate demand, having partnered with major IPs and brands including Warner Music Group, Ubisoft, The Rabbids, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, CryptoKitties, and more. Building on existing The Sandbox IP that has more than 40 million global installs on mobile, The Sandbox metaverse offers players and creators a decentralized and intuitive platform to create immersive 3D worlds and game experiences and to safely store, trade, and monetize their creations. For more information, please visit and follow the regular updates on , , and .

About Animoca Brands

Animoca Brands, a winner and ranked in the Financial Times list of , is a leader in digital entertainment, blockchain, and gamification that is working to advance digital property rights and contribute to the establishment of the open metaverse. The company develops and publishes a broad portfolio of products including the and ; original games including The Sandbox, Crazy Kings, and Crazy Defense Heroes; and products utilizing popular intellectual properties including Disney, WWE, Snoop Dogg, The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including , , , , , , , , , , , , , , , and . Animoca Brands has a growing portfolio of more than 380 Web3 investments, including Colossal, Axie Infinity, OpenSea, Dapper Labs (NBA Top Shot), Yield Guild Games, Harmony, Alien Worlds, Star Atlas, and others. For more information visit or follow on or .

Appendix: Partners and Experiences:

FWD Hong Kong collaborates with LoveXpress to organise #LiveBoundless scented candle workshop for families with autism

The workshop for autistic children and their parents is part of FWD’s social inclusion initiative and provides participants with a space to enjoy quality time

HONG KONG SAR – Media OutReach – 16 January 2023 – FWD Hong Kong (“FWD”) collaborated with LoveXpress, a local charity organisation, to hold a #LiveBoundless scented candle workshop for autistic children and their parents in late December 2022. The workshop aimed to encourage creativity and collaboration while enriching the community with love and care, bringing FWD’s brand promise, ‘Celebrate living’, to life. As a continuation of FWD’s exclusive #LiveBoundless campaign, the handmade scented candle collection was created to encourage people to enjoy the special moments in life through pleasant scents, while the relaxing nature of each candle symbolises the comprehensive protection that FWD is committed to providing for the community. An online #LiveBoundless personality test concluded in 2022 and, as a gift, for every participant that took part FWD will donate HK$5 donation to LoveXpress. Together with an internal donation, a total of HK$30,000 will be donated to support the organisation in promoting Community Care and social inclusion.

FWD collaborated with LoveXpress, a local charity organisation, to hold a #LiveBoundless scented candle workshop to promote social inclusion and provide autistic children and their parents with a comfortable environment to relax and enjoy quality time.
FWD collaborated with LoveXpress, a local charity organisation, to hold a #LiveBoundless scented candle workshop to promote social inclusion and provide autistic children and their parents with a comfortable environment to relax and enjoy quality time.

The #LiveBoundless scented candle workshop was led by Ms Kai Lai Poon, the Founder of LoveXpress, and celebrity Grace Chan, along with a professional team from BeCandle, a local fragrance brand. Participants used their creativity to draw personalised patterns on candle holders and mix their favourite fragrance oil blends to create their own unique scented candles. The #LiveBoundless scented candles collection is inspired by FWD’s five core values: the ‘Friend’ candle showcased in the workshop represents the brand’s commitment to ‘caring’ about customers and the community, offering access to a wide range of protection products that support them to enjoy the special moments in life.

FWD collaborated with LoveXpress to host a scented candle workshop to create their exclusive scented candle - ‘Friend’, which represents FWD’s care for autistic families as a warm and supportive friend.
FWD collaborated with LoveXpress to host a scented candle workshop to create their exclusive scented candle – ‘Friend’, which represents FWD’s care for autistic families as a warm and supportive friend.

Paul Tse, Chief Marketing and Digital Officer, FWD Hong Kong and Macau, said: “At FWD, we’re committed to serving the community and creating positive changes. Through our meaningful collaboration with LoveXpress, we offered an opportunity for families with autism to explore their passions. FWD is dedicated to promoting social inclusion and the importance of wellbeing and health. Through our participation in charitable programmes, we’ll continue to support community members in need, unleashing their potential and building their confidence, allowing them to live life to the fullest.”

During the workshop, autistic children were invited to get creative by designing personalised patterns on a candle holder and uncovering new experiences, from mixing their favourite candle oil blends to observing how the candle was formed. Parents also got to understand their protection needs and exchanged thoughts with peers.
During the workshop, autistic children were invited to get creative by designing personalised patterns on a candle holder and uncovering new experiences, from mixing their favourite candle oil blends to observing how the candle was formed. Parents also got to understand their protection needs and exchanged thoughts with peers.

Ms Kai Lai Poon, the founder of LoveXpress, said: “Families with autism had fewer opportunities to take part in activities outside the home due to the pandemic. Being able to physically interact with people is an important part of children’s learning and development. With that, we’re grateful for FWD’s support and for organising this scented candle workshop, which allowed autistic children and families to interact, create and collaborate in person. It brought a positive impact to the personal development and growth of children with special needs, while also allowing their families to feel love and support from their community. Our shared value of social inclusion brought us together and we’re pleased to join hands with FWD in building a harmonious and caring community.”

Inspired by the FWD’s five core values, the ‘Friend’ candle represents the brand’s commitment to offering access to the widest range of protection products that support customers to enjoy the special moments in life.
Inspired by the FWD’s five core values, the ‘Friend’ candle represents the brand’s commitment to offering access to the widest range of protection products that support customers to enjoy the special moments in life.

Hashtag: #FWDHongKong

The issuer is solely responsible for the content of this announcement.

About FWD Hong Kong & Macau

FWD Hong Kong & Macau are part of the FWD Group, a Pan-Asian life insurance business with approximately 10 million customers across ten markets, including some of the fastest-growing insurance markets in the world.

It offers life and medical insurance, employee benefits, and financial planning. FWD Macau provides a suite of life and medical insurance.

FWD is focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance.

For more information about FWD Hong Kong & Macau, please visit and .

About LoveXpress

LoveXpress Foundation Limited is a charitable organisation formed in 2015 (Charity file number: 91/13813).

The organisation aim at nurturing love and integration of individuals with autism in our society by co-creating a platform with partners from different sectors of the community, integrating their skills and resources, and together, create synergy to empower the autistic community.

PMGC: The rise of the international division will set up a larger stage for the PUBG Mobile E-sports events

SHENZHEN, CHINA – Media OutReach – 16 January 2023 – On the evening of January 8, in Jakarta, the capital of Indonesia, the 2022 PUBG Mobile Global Championship (PMGC) came to an end. After three days of fierce competition within a total of 18 maps, the three Chinese teams – Four Angry Men (4AM), Nova Esports and Wolves Esports finally ranked 8th, 9th and 11th respectively, and the champion belonged to Turkish S2G Esports.

As the team that won the last two Global Finals of PMGC, Nova Esports was not able to defend its title and failed to retain the championship trophy representing the world’s highest level of the Peacekeeper Elite League (PEL) in the China Division. However, looking at the whole competition, the competitiveness of overseas teams was indeed beyond the expectations of many people, which also provided more focus and topic for the competition at the international level, and lent new vigor into the international pattern of the PUBG Mobile E-sports events.

From the 24 teams participating in the first PMGC in 2020 to a total of 50 teams from the eight major regions of the world, the PMGC has experienced two consecutive expansions.

Speaking of the expansion of the competition, we have to mention the World Cup. As the world’s most high-profile sports event, the Federation international of Football Association (FIFA) officially announced as early as 2017 that it would increase the number of participating teams from 32 to 48 at the 23rd FIFA World Cup in 2026. This will not only bring more income to FIFA, but also further increase the influence of the World Cup in the world and attract more people to participate in football.

For the PMGC, PEL also hopes to enhance the influence and popularity of the event through the expansion of the army.

Let’s talk about the 16 teams that have reached the final. Brazil and China each have three seats. Mongolia, Turkey, Nepal and Thailand have contributed to two teams respectively, and the last two seats belong to the Malaysian GEEK Esports that successfully broke through in the competition and the Indonesian AE Esports which is directly invited.

After entering the finals, the overseas teams have always been in the leading position of the table. Although the Chinese team led by 4AM made a great effort to catch up on the last day, it still could not prevent S2G from winning the championship.

In the deciding game, S2G, who has always been at the top of the table, did not fight steadily, but attacked decisively uncharacteristically. With a wonderful “return shot”, they caught the 4AM team unprepared and discard all thought of achieving three consecutive championships in the PEL. Due to the excellent performance, Player “TOP” of Mongolia was named FMVP after leading Godlike Stalwart to a fourth-place, with 31 knockouts and 10074 total injuries.

In addition, in all four individual honors, 4AM Wwx was awarded the “Eagle Eye”, while the other individual awards of “Field Medic”, “Gunslinger” and “Grenade Master” were awarded by VPE FlukeTH from Thailand, STE Top from Mongolia and T2K Sand3shS from Nepal.

The ownership of individual honors and awards also confirms the overall rise of the overseas power of the PUBG mobile.

For many spectators, people hope to appreciate and learn the skills and tactics of professional teams and players by watching the event representing the highest level. Therefore, at the PMGC representing the highest level of the PUBG Mobile E-sports event, the most expected thing for the audience is the confrontation between the world’s best teams in this event.

Whether this confrontation is at the tactical or technical level, the professional players’ choice of firearms, the grasp of the time of entering the safe circle, the ability of team cooperation, the overall competitive level of the participating teams can improve the viewing of the event.

It is worth mentioning that the PMGC has also optimized its own competition system while expanding the army, so as to ensure the excellence of the competition.

Under the new competition system, those teams that failed to break through the group stage can still win the final five seats in the finals through the survival stage and the last chance stage. At the recent 2022 FIFA World Cup, many spectators who did not know much about football questioned the suspension rules of red and yellow cards.

In fact, at the 2010 World Cup in South Africa, FIFA introduced the rule of the yellow card reset in the semi-finals for the first time.

That is to say, if a team that has entered the top four carries a yellow card in the previous competition, it will be reset after entering the semi-finals. Such rules can ensure that famous players will not miss the World Cup finals because of accumulated yellow cards, which will affect the viewing rate, topic popularity and income of the finals.

Therefore, when the PMGC added the survival and breakthrough stages on the basis of the group stage, the update of the competition not only gave the eliminated teams the opportunity to “revive” in the group stage, but also effectively reduced the impact of randomness in the competition process on the viewing of the finals, thus ensuring the fairness of the competition.

In addition to the upgrading of the competition system, the bonus of 2022 PMGC has also been further improved compared with the previous ones. According to the statistics of the website of Esports Charts, the total bonus of PUBG Mobile ranked second in all the e-sports events in 2022, and the 2022 PMGC contributed up to $4 million in total bonus.

In the end, S2G Esports from Turkey became the big winner of the 2022 PMGC. This team not only won the championship trophy with a total score of 190 points, but also took 12.75% of the total prize pool, and pocketed the championship bonus of $510000.

For a global event, the high bonus, the increase of overseas teams and the improvement of their strength would certainly attract more attention from the world. On overseas social platforms, discussions about the progress of the game and the performance of the team were endless.

Standing on the stage of the World Competition, they not only represent the teams and individuals, but also bear the honor of the country and the region.

During the group match of Yellow Group, overseas players even said that “the 4AM is as strong as the dawn soldiers who always get up early”, but at the same time, he did not forget to cheer on the GEEK Esports he supports. “Their struggle was fiercely sniped by uHigh of GEEK, and the title of Malaysian champion seems to be their great motivation.”

For the teams and players, the field is the stage for their battle, while under the field, the fierce discussion between the audience and the supporters of the team is also a different “battlefield”. However, whether it is a battle on the field or off the field, it will ultimately push the influence of the event on the international scale to a higher level.

For the Global Finals of PMGC, the positive impact of its international voice increasing is not only on the event itself, but also on the PEL, which has continuously promoted the overseas layout in the past few years.

On March 7, 2022, on the PEL Media Open Day, the league announced that it would replace FPP (first-person mode) with TPP (third-person mode) in the new season.

In addition, the four seasons will also be officially adjusted to spring season and summer season. Each season is divided into four stages, namely: pre-season qualifying, regular season, playoffs, and finals. After the regular season of each season is over, there will be a two-week playoff, and 15 teams will enter the finals to win the championship.

The adjustment of the competition system before the start of the spring competition in 2022 also means that PEL is officially in line with the international competition.

At the same time, PEL has also attracted the attention of international traditional sports clubs through its growing popularity.

On December 21, 2022, Fosun Sports, where Wolves Esports is located, officially announced its entry into PEL and will compete in the 2022 PMGC in the name of Wolves. As a club with traditional sports experience, the joining of the Premier League giants Wolves Esports will help the PEL further enhance its influence in the world.

During the global finals, Xu Zhuoer, the head of the E-sports business of Peacekeeper Elite, was interviewed by the media. He said: “The experience of these three years has proved that the E-sports event of Peacekeeper Elite is an independent and influential event at home and abroad.

After many cross-border combinations, we will also focus on the improvement of the content. Whether it is our own internationalization system which will attract more attention to the global finals, or we will make more content specific to the mobile tactical competitive category in the exchange stories of domestic and foreign team players in the future, which will be our continuous goal.”

At the opening ceremony of the finals, after the countdown of 10 seconds, as the cabin door slowly opened, the camera jumped down from the sky, and the perspective also came to the center of the stage, and the Slogan of “Who Will Be The # 1” slowly appeared in front of the audience.

From the opening of the first PEL preliminaries in September 2019 to the successful conclusion of the 2022 PMGC, as Xu Zhuoer mentioned in the interview, one thing PEL has always been doing in the past three years is to open up the international system and let the Peacekeeper Elite E-sports move towards the goal of “The # 1” of mobile tactical and competitive games.

For this year’s PMGC, although the victory of Turkish S2G broke the monopoly of the Chinese team on the championship in the past two years, the regret of losing the championship will certainly become the driving force for the Chinese team to move forward.

In 2023, the Chinese team will face more severe challenges, whether it is the 19th Asian Games Hangzhou 2022 nine months later or the PMGC after that. I believe that those who have tasted the bitterness of losing will show more convincing performance and achievements, and help the Peacekeeper Elite E-sports to take a more solid step towards the goal of the global E-sports project. In this way, they will not fail PEL’s efforts and efforts in overseas layout for three years.
Hashtag: #Tencent

The issuer is solely responsible for the content of this announcement.

Laos National Circus Undergoes Renovations to Attract More Visitors

A performance in Lao National Circus in October. ( Photo: Jason Rolan).

The Ministry of Information, Culture, and Tourism (MIT) and two private companies have joined hands to renovate the Lao National Circus or Russian Circus to attract more visitors.

Japan Builds Da Nang Pedestrian Overpass as Gift for Vietnam

Da Nang Overpass Built by Japan
Proposed Da Nang Overpass to be Built by Japan (Photo: VN Express)

Construction of a Japanese-funded pedestrian walkway across a busy street in Da Nang City, Vietnam, began over the weekend.

Five Drug Trafficking Suspects Killed After Clash With Thai Army

Five Drug Smugglers Killed After Clash With Thai Military in Thailand
Thai authorities investigating the crime scene after the battle (photo: Thairath)

Last week, a patrol team from the Thai military engaged in a gun battle with an alleged drug trafficking gang before killing five members and seizing over 500,000 methamphetamine pills in Thailand’s Chiang Rai province near the Golden Triangle.