Average order value for holiday activities grew 14.6% year-on-year

HANGZHOU, China, Oct. 9, 2025 /PRNewswire/ — Fliggy, a leading online travel services platform and a wholly-owned subsidiary of Alibaba Group (NYSE: BABA and HKEX: 9988), has unveiled insights into travel trends during the recent National Day and Mid-Autumn Festival holidays, highlighting sustained demand for richer experiences and far-flung destinations as well as growing enthusiasm for travel among college students. Data reveals 14.6% year-on-year (YoY) growth in the average order value for holiday activities, with Gen Z travelers leading the way in bookings.

This year’s holiday period saw a notable trend towards multi-destination travel, with per capita bookings for transportation services – such as flights and car rentals – rising 5% YoY. Per capita bookings for hotels, packaged tours, and tickets also increased 4.6% YoY as travelers explored over 180 countries and regions, marking a significant upswing from last year.

Fliggy’s AI travel assistant, AskMe, which launched in April, has quickly become a favorite among users. During the holiday period, its average daily user count surged over fivefold from its summer peak. Notably, on October 3^rd, the AI audio guide feature – which offers professional on-the-go narratives via user photos of exhibits, scenic spots, and iconic landmarks – achieved its highest usage to date.

Gen Z and college students at the forefront

Fliggy’s data indicates that travelers born between 1995 and 1999, commonly known as post-95s or Gen Z, emerged as the dominant demographic this season, accounting for nearly a quarter of all bookings. Additionally, the post-05s – those born after 2005 – began traveling independently, with their bookings surging 61% YoY, the fastest growth among all demographics.

College students are shifting away from a more budget-focused, special forces-style travel, which typically features intensive itineraries limited to nearby cities. Instead, they are increasingly setting their sights on further flung destinations that promise richer experiences. Fliggy’s data reveals a notable 63% YoY increase in flight bookings among college students, with international journeys seeing an impressive spike of 110%. This enthusiasm contributed to a 31% rise in the average booking value compared to last year.

Emerging hotspots for travelers

Top domestic destinations included Shanghai, Beijing, Hangzhou, Guangzhou, Chengdu, Shenzhen, Chongqing, Nanjing, Wuhan, and Xi’an. Interestingly, third- and lower-tier cities in China are seeing robust growth in bookings as travelers seek a variety of experiences.

During this holiday period, new travel hotspots have made their mark. For example, Jingdezhen (Jiangxi) saw a 60% YoY increase in booking volume, while events such as the music festival in Luzhou (Sichuan) resulted in a 45% YoY rise in bookings. Long-distance travel destinations known for breathtaking scenery and tranquility – such as Zhaosu (Xinjiang), Tunchang (Hainan), Yichun (Heilongjiang), Bortala (Xinjiang), and Fushun (Liaoning) – also saw booking volumes more than double YoY.

For outbound travel, popular destinations included Japan, Hong Kong (SAR), Thailand, South Korea, Malaysia, Vietnam, France, Australia, the United States, and Indonesia. Bookings across many small- and mid-sized cities in East Asia, Southeast Asia, Australia, New Zealand, and Europe doubled, reflecting travelers’ shifting preferences from traditional tourist spots to more niche locations.

The rise of experiential travel

The way people enjoy long holidays is evolving. Thanks to China’s policy exempting small passenger cars from highway tolls, the number of self-driving travelers surged. Fliggy reported a striking 60% YoY increase in rental car orders during this holiday season. A notable trend is vacationers renting cars upon arrival by plane or high-speed train, making car rental outlets near airports and train stations the go-to spots for pick-up and drop-off.

This shift in travel habits is accompanied by an expanding array of leisure activities. Bookings for domestic experiences – such as show tickets, guided tours, folk culture encounters, specialty dining, and travel photography – skyrocketed by 78% YoY. For outbound destinations, bookings for adventurous activities such as diving, sea fishing, skydiving, and skiing also grew by nearly 30% YoY.

About Fliggy

Fliggy is a wholly-owned subsidiary of Alibaba Group (NYSE: BABA and HKEX: 9988 (HKD Counter) and 89988 (RMB Counter)), and is one of the leading online travel platforms in China. Fliggy places a strong emphasis on innovation in its products and services, catering to the increasingly personalized and diversified needs of consumers in both China and overseas markets.

Leveraging Fliggy’s advantage as part of the Alibaba ecosystem, merchants can benefit from the vast user base within the Group. Fliggy also collaborates with partners through a full-service management format, helping more merchants, especially small and medium-sized ones, easily and efficiently share opportunities enabled by digitalization.

Fliggy’s long-term strategy is to promote the digital transformation of the tourism industry, using an open platform and mechanisms to help the industry make better use of digital business infrastructure for their operations.

BEIJING, Oct. 9, 2025 /PRNewswire/ — A report from China Daily

The 14th China International Patent Fair is set to take place in Dalian, Northeast China’s Liaoning province, from Oct 13 to 15, with a renewed focus on establishing itself as a global, specialized and market-oriented platform. 

For the first time, this year’s patent fair will incorporate the previous China (Wuxi) International Design Expo to form a combined event, organizers said.

This year’s fair will comprise three main components of an opening ceremony, exhibitions and supporting activities.

The opening ceremony will include the ceremony for the 25th WIPO-CNIPA Award for Chinese Outstanding Patented Invention and Industrial Design, presented by the World Intellectual Property Organization and the China National Intellectual Property Administration. The on-site exhibition will span 20,000 square meters and consist of eight sections of the Chinese patent award zone, thematic exhibition zone, key industries zone, patented technology zone, IP operation ecosystem zone, regional exhibition zone, geographical indications zone, as well as industrial design and consumer products zone. In addition, more than 30 supporting events will be organized, covering policy interpretation, seminars, roadshows, experience-sharing sessions, competition showcases, and business matchmaking activities.

This year’s event will feature significant innovations in organizational structure, exhibition concepts, and activity planning.

Hosted by the CNIPA and organized by the Dalian city government, the fair is a premier national event in China’s IP sector with global influence.

Bringing the event to Dalian is both a signal of commitment to revitalizing the northeast and a test of the city’s innovation ecosystem, local officials said.

The city government has attached great importance to the event, carrying out high-level planning and preparation, with all tasks currently progressing as scheduled.

So far, the exhibition zones have drawn more than 300 organizations, with registration continuing. Participation numbers for the supporting activities are also expected to climb, underscoring the event’s role as a “super link” for innovators.

This year’s fair is set to deliver substantial highlights and opportunities for engagement.

The upcoming event is set to serve as a dynamic nexus for industry and innovation, catalyzing new opportunities for collaboration. By bridging industrial needs with technological advancement, it will function as a critical gateway connecting Chinese and global tech ecosystems, while providing a robust platform for partnership between enterprises and academic institutions.

The event will spotlight four key sectors of energy and chemicals, high-end manufacturing, the modern marine industry, and life sciences. It will assemble key players and cutting-edge patented technologies from across the industry chain, delivering high-value solutions for innovators. A diverse lineup of leading participants has been confirmed. International representation includes organizations such as Korea Trade-Investment Promotion Agency and Nikken Sekkei. Major Chinese companies like China Mobile, CGN, Sinopec, Tencent, and BYD will join, alongside prominent Liaoning-based enterprises such as Hengli Petrochemical and Ansteel. The academic sector will be well represented by institutions including Macao Polytechnic University, Dalian University of Technology and the Dalian Institute of Chemical Physics at the Chinese Academy of Sciences.

Additionally, the fair will focus on bridging the gap between supply and demand to cultivate a new ecosystem for patent transactions. More than 30 themed events will be organized across the four key industrial sectors to advance patent commercialization. These include seminars on building an IP operation ecosystem and facilitating the transaction of State-owned intellectual assets, roadshows featuring award-winning projects from the National High-Value Patent Cultivation Competition, and product launches in areas such as food inspection robotics and patent information services.

A total of 80 specific technical challenges and patent needs raised by Dalian-based businesses have been collected in advance, seeking more efficient matchmaking during the event. The fair is further supported by a dedicated online platform that extends transaction opportunities beyond the venue, allowing for year-round collaboration and incubation. An on-site service ecosystem will integrate more than 30 professional institutions offering expertise in IP trading, valuation, legal consultancy and financing.

Additionally, the fair will enhance collaboration by creating a dynamic, integrated experience for all participants at the Dalian International Conference Center. The venue will provide dedicated spaces for high-level meetings and presentations, allowing delegates to engage in discussions while enjoying panoramic sea views.

To support comprehensive media coverage, a centralized press area will be available for journalists. Interactive livestreaming zones in the GI and industrial design sections will enable visitors to sample authentic regional products and explore cutting-edge consumer goods. These curated experiences are planned to give both domestic and international guests a direct feel for Dalian’s innovation vitality, industrial prowess, and unique urban charm.

The patent fair is recognized as one of the most prestigious and specialized professional events in China’s IP sector.

Since its inception in 2002, the fair has been held 13 times, evolving into a highly influential platform that bridges industry, academia, research and application. It has become a major IP gathering for showcasing domestic and international innovation achievements as well as facilitating economic and trade cooperation.

Underpinned by its strategic “pioneer zone” positioning and six-targeted construction tasks, Dalian’s economy continues to demonstrate robust and high-quality growth. This momentum is reflected in key indicators, including a 6 percent GDP increase and a leading 12.5 percent rise in industrial output among China’s sub-provincial cities in the first half of this year.

The city’s rising innovation profile is further cemented by platforms including Yinggeshi Science City and a slew of major new research laboratories. Having hosted international forums like the Summer Davos, Dalian is now poised to focus global attention on IP as it welcomes the 14th China International Patent Fair.

The fair is expected to amplify the influx of technology, talent and capital into the city. By hosting this prestigious event, Dalian reaffirms its commitment to strengthening its IP ecosystem and solidifying its role as a driving force in regional innovation, local officials said.

83% of organizations adopting Zero Trust have successfully reduced security incidents according to new global cybersecurity report

ASHBURN, Va., Oct. 9, 2025 /PRNewswire/ — DXC Technology (NYSE: DXC), a leading Fortune 500 global technology services provider, today announced new global research, The Trust Report: From Risk Management to Strategic Resilience in Cybersecurity, conducted in partnership with Microsoft. The report found that Zero Trust has become an essential and widely adopted framework, yet organizations are still in the early stages of leveraging AI security tools – such as authentication, used by only 30% – revealing untapped potential to strengthen cybersecurity.

DXC’s The Trust Report: How Global Cybersecurity Leaders are Navigating a Sea of Constant Threats

DXC and Microsoft commissioned global research, which included interviews with over one hundred cybersecurity experts across four continents. Security threats are rising fast, with AI giving attackers new ways to outsmart defenses and exploit weaknesses. In this climate, the Zero Trust model isn’t just a best practice, it’s becoming an essential framework for safeguarding organizations against an ever-evolving threat landscape. The report found that 83% of surveyed organizations adopting Zero Trust have successfully reduced security incidents, lowering remediation and support costs. At the same time, while cyber threats are on the rise due to AI, only 30% reported using AI-driven authentication tools to enhance their security practice. This striking gap underscores both the value of Zero Trust and the untapped potential of AI to deliver more proactive, adaptive protection against today’s evolving cyber threats.

“Zero Trust is increasingly viewed as the standard going forward,” said Dawn-Marie Vaughan, Global Offering Lead Cybersecurity, DXC. “As AI-driven threats accelerate, organizations must evaluate security holistically across identity, devices, networks, applications, and data. At DXC, we’re helping customers embed Zero Trust into their culture and technology to safeguard operations. Our end-to-end expertise makes it possible to both defend against AI threats and harness secure AI in the same decisive motion.”

Key findings from the report include:

• 66% of organizations cite legacy systems as their biggest challenge to Zero Trust adoption.
• 72% of enterprises say new threats are their primary driver for continuously improving Zero Trust policies and practices.
• More than 50% of organizations discovered unexpected value in Zero Trust’s ability to improve user experience alongside security.

“Most enterprises already rely on Microsoft Entra ID and Microsoft 365 as the backbone of their IT environments,” said Alex Simons, CVP, Microsoft Entra. “Building Zero Trust solutions alongside DXC extends that value, enabling tighter integration, simplified operations, and greater visibility and control. By consolidating around the Microsoft stack, organizations can reduce complexity, cut costs, and accelerate their Zero Trust journey.”

The report underscores that Zero Trust is not a one-time implementation, but an ongoing journey requiring cultural change, continuous monitoring, and strong partnerships. DXC’s cybersecurity experts emphasize that organizations should take a phased approach, starting with identity, while leveraging trusted partners to integrate, optimize, and manage Zero Trust architectures at scale.

The full report, The Trust Report: From Risk Management to Strategic Resilience in Cybersecurity, is available for download here.

About DXC Technology

DXC Technology (NYSE: DXC) is a leading global provider of information technology services. We’re a trusted operating partner to many of the world’s most innovative organizations, building solutions that move industries and companies forward. Our engineering, consulting and technology experts help clients simplify, optimize and modernize their systems and processes, manage their most critical workloads, integrate AI-powered intelligence into their operations, and put security and trust at the forefront. Learn more on dxc.com.

Media Contact: Angelena Abate, Media Relations, +1.646.234.8060, angelena.abate@dxc.com

RIO DE JANEIRO, Oct. 9, 2025 /PRNewswire/ — Anbio Biotechnology participated in the 50^th World Small Animal Veterinary Association Congress (WSAVA 2025), an international gathering that brought together veterinarians, researchers, and industry representatives from more than 100 countries. The event provided a platform for Anbio to present its veterinary diagnostic portfolio and exchange views with partners across global markets.

At WSAVA 2025, Anbio displayed five product lines:

• Fluorescence Immunoassay (FIA)
• Dry Chemistry
• Molecular Diagnostics
• Colloidal Gold Rapid Tests
• Dry Chemiluminescence Immunoassay (CLIA)

The portfolio generated interest among veterinarians, distributors, and industry participants. The dry chemiluminescence and fluorescence immunoassay systems were noted for their precision and usability, while discussions with distributors reflected demand for accessible and accurate testing technologies in veterinary healthcare.

A key feature was Anbio’s molecular diagnostics platform, capable of producing multi-target real-time PCR results within 15 minutes. This function was highlighted as a practical option for the rapid detection of respiratory and infectious diseases in animals, where timely results are critical to clinical management. Delegates pointed to the relevance of such technologies in strengthening outbreak response and supporting routine diagnostic workflows.

The exhibition also provided opportunities for Anbio to engage with existing and potential partners, discuss distribution strategies, and consider future product rollouts. These exchanges underlined the increasing role of point-of-care diagnostics in veterinary practice and emphasized the importance of international collaboration in expanding access to diagnostic tools.

Looking ahead, Anbio will continue its global outreach. The company is scheduled to participate in the Wild West Vet Show 2025, taking place from October 15–18, 2025, in Reno, Nevada, USA. The exhibition will provide another opportunity to present its veterinary diagnostic portfolio and to interact with professionals from the North American market.

Anbio’s participation in WSAVA 2025 reflects its continuing efforts in both human and veterinary diagnostics. By advancing practical and reliable testing solutions, the company contributes to improving healthcare outcomes in diverse settings worldwide.

About Anbio Biotechnology
Anbio Biotechnology is a globally oriented in vitro diagnostics (IVD) company providing a broad range of solutions, including immunofluorescence, dry chemistry, chemiluminescence, molecular diagnostics, rapid testing and veterinary diagnostics. With operations across multiple regions, the company works to enhance the availability of reliable and timely diagnostics, supporting better decision-making in healthcare settings worldwide.

HO CHI MINH CITY, Vietnam, Oct. 8, 2025 /PRNewswire/ — For over a decade, MMA IMPACT VIETNAM has established its position as the leading prestigious marketing event in Vietnam, where business leaders, global experts, and the marketer community converge to share, learn, and shape the future. In 2025, MMA IMPACT VIETNAM officially returns with a stronger scale and influence, marking a 14-year journey of creating value for the entire industry.

A 14-Year Milestone: From Prestige to Widespread Influence Across the Marketing Industry

Since its inception, MMA IMPACT VIETNAM has been shaped not only as a place to announce the latest marketing trends but also as a launchpad for revolutionary ideas. Through each successful year, the event has increasingly become a bridge between global knowledge and practical application in Vietnam, helping businesses find a path to sustainable growth in a volatile market. This distinction has made MMA IMPACT VIETNAM an essential “powerhouse gathering” for senior leaders, CMOs, and pioneering marketers.

Most recently, MMA IMPACT VIETNAM 2024 made a brilliant mark with 50 world-class international speakers, 25 in-depth discussion sessions, 35 partners, and over 300 million media interactions. Notably, the event brought together 1,500 attendees, primarily C-level and senior leaders, further affirming that the annual MMA IMPACT VIETNAM series is the meeting place for the industry’s most influential decision-makers.

Stepping into 2025, MMA IMPACT VIETNAM is expected to continue to raise the bar, with the participation of over 1,000 delegates, 40+ speakers, and in-depth, exclusive workshop sessions designed for leaders and senior marketers. Set against a market backdrop of volatility yet full of opportunity, the event promises to be a pivotal milestone for growth strategies in this crucial period.

The prestige of MMA IMPACT VIETNAM 2025 is also reinforced by the support of major names such as Google, Heineken Vietnam, La Vie, GrabAds, Suntory PepsiCo, and more than 20 leading media partners like Chicilon, Haravan, Lava Digital Group, and others. They are not just partners but also “trailblazers,” sharing knowledge, experience, and vision to drive the entire industry forward. The fact that these pioneering brands have chosen MMA IMPACT VIETNAM 2025 as their destination demonstrates its appeal and influence, extending far beyond the scope of a typical annual event.

Act | Accelerate | Advance: A Growth Roadmap for the Modern CMO

MMA IMPACT VIETNAM 2025 embraces the theme “Powering Marketing for Growth,” reflecting the spirit and challenges of today’s industry. Centered on 03 pillars: Act | Accelerate | Advance – it provides a roadmap to move marketers and businesses from strategy to execution, and from action to lasting breakthroughs. Specifically:

• ACT: Apply a growth strategy framework, leveraging premiumization to enhance brand value. This is a reminder that growth comes not from chasing quantity, but from creating distinct and long-lasting value.
• ACCELERATE: Enhance the customer experience, leverage AI, and optimize distribution to unlock new opportunities. In the AI era, speed becomes the ultimate competitive advantage.
• ADVANCE: Prevent growth leakage, build a culture of innovation, and nurture skills and systems that are ready for the future. This is the long-term step for businesses to maintain their leading position.

Especially in the context of the year-end – a time when businesses need to break through to meet KPIs and prepare for the new year’s strategy – MMA IMPACT VIETNAM 2025 is seen as a powerful push, providing the tools, mindset, and practical solutions to make marketing a sustainable growth driver. Get ready to be a part of MMA IMPACT VIETNAM 2025 – where marketing is redefined, and where knowledge, strategy, and connection will together create the momentum for future growth!

Event Information:

• Event: MMA IMPACT VIETNAM 2025
• Time: 08:00 – 16:00, Friday, October 31, 2025
• Venue: Sheraton Saigon Grand Opera Hotel, 88 Dong Khoi, District 1, Ho Chi Minh City

 Register today to secure your place at Vietnam’s premier strategic marketing event. Learn more and register at: https://mmaglobal.com/impactvietnam2025

ABOUT THE MMA (GLOBAL MARKETING ASSOCIATION)

The Mobile Marketing Association (MMA) is the world’s leading non-profit global marketing trade association, comprising over 800 member companies across 16 regional offices, including Vietnam. The MMA is the only marketing organization that brings together the full ecosystem of marketers, MarTech players, and media companies to work collaboratively to architect the future of marketing.

Led by CMOs, the MMA is committed to driving industry innovation, helping brands optimize current marketing effectiveness, and leveraging data, AI, and science to generate real business growth. The MMA invests millions of dollars annually in rigorous research to provide the global marketing community with unparalleled success stories and actionable tools.

Contact: Yen Le, yen.le@mmaglobal.com