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LitPet Wins Twice at the 2025 PetQuip Awards


HONG KONG SAR – Media OutReach Newswire – 28 October 2025 – LitPet is thrilled to announce that LitPet has received top honours at the 2025 PetQuip Awards, taking home two prestigious accolades that mark a new chapter in natural pet wellness.

The PetQuip Awards is an annual event organized by PetQuip (the UK Pet Products Association). Since its inception in 2013, the awards have aimed to recognize outstanding companies and individuals in the pet products industry, including achievements in:

  • Innovative product design
  • Export contribution
  • Retail performance
  • Marketing and branding strategies
  • Emerging business growth

The awards cover the entire industry chain, including manufacturers, distributors, retailers, and service providers.

LitPet’s bestselling supplement, Pawsitive Powder, which blends traditional Eastern botanicals like Schisandra and Valerian with clinically researched ingredients such as Lactium® and DHA, was awarded Silver for Best New Product (Healthcare & Grooming).

Even more exciting, LitPet was named Gold Winner for Most Promising New Start-Up, recognising LitPet’s holistic approach to pet wellness and innovation in preventative care.

A Mission Rooted in Healing

LitPet was founded by Stephen Hu, who was inspired to reimagine pet care after the sudden loss of his beloved cat, Kung Hey, to a stress-related urinary condition. “I didn’t realise animals could suffer from chronic stress just like humans,” Stephen recalls. “That experience changed everything.”

In his search for answers, Stephen discovered that much of the pet industry treats symptoms but overlooks root causes. It was through Traditional Chinese Medicine (TCM) that he found a path toward deeper healing. “Herbs like Schisandra, Reishi, Ginseng, and Honeysuckle have been used for centuries to calm and nourish the body. I knew this gentle, holistic approach was exactly what modern pet care was missing.”

Where Science Meets Soul

LitPet’s formulas are developed by a global team of veterinarians and nutritionists in Hong Kong and London. Each supplement is made with clinically active ingredients at therapeutic levels — with no fillers, artificial colours, or preservatives.

All LitPet’s products are manufactured in GMP-certified facilities in the UK and undergo third-party testing for purity and safety. Designed for daily use, their powders are palatable even for picky pets and support a wide range of needs including:

  • Stress & anxiety relief
  • Immune and digestive health
  • Heart and cardiovascular support
  • Detoxification and vitality
  • Joints & mobility support

LitPet is also committed to sustainability— with FSC-certified and 100% recyclable packaging. LitPet’s ingredients are also responsibly sourced with full traceability.

Recognition from the Industry

The double win at the PetQuip Awards signals a growing recognition of how Eastern herbal wisdom and modern science can come together in meaningful ways. “LitPet is about more than supplements,” says Stephen. “It’s about changing the way we think about pet wellness. Prevention, emotional balance, and intentional care should be at the heart of how we care for our animals.”

LitPet also made its debut at PATS 2025 at the NEC, drawing attention from leading distributors, retailers, and veterinary professionals. “The response was incredible,” Stephen adds. “People are ready for a new way of thinking about pet health—and LitPet is leading that change.”

To learn more about LitPet’s award-winning products and mission, visit their official shop at www.litpet.co.

Hashtag: #LitPet



The issuer is solely responsible for the content of this announcement.

TOMY to Hold “T-SPARK POP UP in TAIWAN,” 1st Independent Overseas Event Featuring “T-SPARK,” Hobby Label for High-end Customers from November 4-12, 2025

– “ZOIDS” Pop-up, Featuring First Anime Series “ZOIDS CHAOTIC CENTURY,” to Be Open Simultaneously –

TOKYO, Oct. 28, 2025 /PRNewswire/ — “T-SPARK POP UP in TAIWAN,” an independent event featuring “T-SPARK” (for age 15 and up) developed by TOMY Company, Ltd., based in Katsushika Ward, Tokyo, will be held in Taipei, Taiwan, from Tuesday, November 4, to Wednesday, November 12, 2025. The 9-day event, organized by L.E. International Corp., will take place at the 7A Building of Taipei Huashan 1914 Creative Park.

Image1: https://cdn.kyodonewsprwire.jp/prwfile/release/M000076/202510237658/_prw_PI1fl_d98teCJF.jpg 

T-SPARK, launched in May 2024 as a hobby label for high-end customers, has been featured at overseas events in North America and Asia among other regions. However, T-SPARK POP UP in TAIWAN will be the label’s first independent event to be held overseas. Moreover, the pop-up event “Anime ZOIDS 25th ANNIVERSARY POP UP TOUR,” which was previously held in Japan to celebrate the 25th anniversary of the first ZOIDS anime series and was highly popular, will also take place in Taiwan alongside the T-SPARK event.

At the venue, the “RMZ-EX01 Blade Liger Mirage L” will be on sale. This limited-edition product is part of the “REALIZE MODEL” series of action plastic model kits and is only available for purchase at ZOIDS events in Asia. Popular ZOIDS series products, as well as the latest products including the Q VILLAGE cute-meets-cool deformed format series, will also be on display.

At the ZOIDS pop-up event to be held simultaneously, dioramas reproducing the world of ZOIDS, as well as panels and a huge standing image of the popular model Blade Liger, will be exhibited. Additionally, anime-related goods including those featuring local illustrations in Taiwan will be sold during the event.

Yutaka Tajima, Senior General Manager, Head of Hobby Character Business Division, Character Business at TOMY Company says: “The ZOIDS series has gained widespread recognition in Taiwan through the broadcast of the anime works and the sale of toys featuring the series, and enjoyed support from fans across generations. We are honored to be holding T-SPARK’s first overseas independent event in Taiwan and the pop-up event. We are looking forward to sharing the world of T-SPARK with people in Taiwan and seeing them enjoy hobby goods such as ZOIDS, REALIZE MODEL and Q VILLAGE with Asobi (playing) spirits.”

Event-exclusive goods
Asian events:
REALIZE MODEL “RMZ-EX01 Blade Liger Mirage L”
Image2: https://cdn.kyodonewsprwire.jp/prwfile/release/M000076/202510237658/_prw_PI2fl_Knqv1JsZ.jpeg 

– The 1/100 scale action plastic model kit has a specially designed movable mechanism that allows full-body movement, enabling it to strike various action poses unique to lion-type ZOIDS such as roaring and running.

– Blade Liger Mirage appears in “ZOIDS Moso Senki” (Delusional War Record), a web comic the company released as part of its ZOIDS series in the 2000s. It enjoys high popularity among fans as “Leo Master” Captain Peter Aesop’s vehicle. (Blade Liger Mirage L is a version of the Blade Liger Mirage that is not equipped with attack boosters.)

– This product comes with effect parts that can reproduce the activated state of “Laser Blade.” Made of transparent resin, it can recreate the illuminated state of the Blade Liger Mirage L. A pilot figurine (ordinary soldier) is also included in the kit.
*This product is available in limited quantities and will no longer be available for sale once stock runs out.
Price: TWD 1,150
Copyright notice: (C) TOMY

Goods on sale at the pop-up event
Illustrated stickers featuring Taiwan
Image3: https://cdn.kyodonewsprwire.jp/prwfile/release/M000076/202510237658/_prw_PI3fl_4UG7m62m.jpg
Image4: https://cdn.kyodonewsprwire.jp/prwfile/release/M000076/202510237658/_prw_PI4fl_TDW2j64R.jpg 

Over thirty commemorative items, including acrylic stands and keyrings featuring a newly drawn main visual produced specially for Anime ZOIDS 25th ANNIVERSARY POP UP TOUR and local ZOIDS goods, will be on sale at the event venue. To commemorate the event, there will also be illustrated goods (acrylic stands, stickers, pin badges, etc.) featuring Taiwan, which will host the event, available for purchase.

Main items to be displayed
– ZOIDS “AZ-13 Cannoli Morga”
Image5: https://cdn.kyodonewsprwire.jp/prwfile/release/M000076/202510237658/_prw_PI5fl_1ibZ40Tz.jpg 

This is a 1/72-scale 3D moving kit (build-it-yourself motorized toys) for the Cannoli Morga. When the switch is turned on, it reproduces the unique running motion of insect-type robots.
Copyright notice: (C) TOMY

– REALIZE MODEL “RMZ-014 Red Horn Guylos Color”
Image6: https://cdn.kyodonewsprwire.jp/prwfile/release/M000076/202510237658/_prw_PI6fl_nisp4C0f.jpeg 

This is a 1/100-scale action plastic model series. The weapons mounted on various parts of the body can be activated to recreate various combat scenes.
Copyright notice: (C) TOMY

– Q VILLEGE “QV-05 Initial D Toyota AE86 TRUENO”
Image7: https://cdn.kyodonewsprwire.jp/prwfile/release/M000076/202510237658/_prw_PI7fl_VRfra383.jpeg 

This is a set of Takumi Fujiwara, protagonist of the popular manga “Initial D” and his car Toyota AE86 TRUENO.
Copyright notice: (C) TOMY (C) Shuichi Shigeno/Kodansha

– Q VILLEGE “QV-06 Initial D Mazda RX-7 FD3S”
Image8: https://cdn.kyodonewsprwire.jp/prwfile/release/M000076/202510237658/_prw_PI8fl_efJ9I29q.jpeg 

This is a set of Keisuke Takahashi, a character in the popular comic “Initial D” and his car Mazda RX-7 FD3S.
Copyright notice: (C) TOMY (C) Shuichi Shigeno/Kodansha

*The items pictured are prototypes, so their final specifications, shapes and colors may differ.

Event overview
Name: T-SPARK POP UP in TAIWAN
“Anime ZOIDS 25th ANNIVERSARY POP UP TOUR to be held simultaneously.
*Pop up tour copyright notice: (C) TOMY (C) ShoPro
ZOIDS is a trademark of TOMY Company, Ltd. and used under license.
Period: Tuesday, November 4, to Wednesday, November 12, 2025
Opening hours: 10:00-18:00 (Taiwan local time)
Venue: 7A Building, Taipei Huashan 1914 Creative Park

Official websites
Facebook: https://www.facebook.com/share/p/1Cji9dnJpS/
T-SPARK: https://www.takaratomy.co.jp/products/tsparkofficial/
ZOIDS: https://www.takaratomy.co.jp/products/zoidsofficial/ 

Hyundai Motor Group Executive Chair Euisun Chung Meets HRH the Crown Prince, Reviews New Plant Construction and Group Growth Strategy

  • Executive Chair Chung discusses multifaceted cooperation with HRH the Crown Prince
  • Explains collaboration initiatives and plans as strategic partner in realizing Saudi Arabia’s future vision for mobility and other areas
  • Exchanges views on Saudi Vision 2030 and expresses expectation for expanded cooperation in future energy sectors 
  • Executive Chair Chung Reviews Hyundai Motor’s local plant construction site and Hyundai Motor Group’s mid- to long-term strategy
  • Hyundai Motor Group expands cooperation with major Saudi institutions in mobility, smart cities, and other sectors

SEOUL, South Korea and RIYADH, Saudi Arabia , Oct. 28, 2025 /PRNewswire/ — Hyundai Motor Group Executive Chair Euisun Chung visited Saudi Arabia, the Middle East’s largest economy and a nation undergoing major industrial transformation. Chung met with His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister of Saudi Arabia, to review the Group’s local growth strategy and explore future business opportunities.

Executive Chair Euisun Chung and José Muñoz, President and CEO of Hyundai Motor Company, are briefed by HMMME Head Wonkyn Park on the progress of the new plant in Saudi Arabia
Executive Chair Euisun Chung and José Muñoz, President and CEO of Hyundai Motor Company, are briefed by HMMME Head Wonkyn Park on the progress of the new plant in Saudi Arabia

During his visit, Executive Chair Chung held discussions with HRH the Crown Prince covering a wide range of topics including the automotive industry and smart cities. This marked the first one-on-one meeting between the two leaders, though they had previously met twice, including during the Crown Prince’s 2022 visit to Korea.

“Hyundai Motor Group deeply understands the meaning and importance of Saudi Vision 2030,” said Executive Chair Chung.” Based on our competitive business capabilities, we are participating in Saudi Arabia’s giga projects and look forward to expanding collaboration in future energy sectors including renewable energy, hydrogen, Small Modular Reactor (SMR), and nuclear energy.”

Strategic Partnership for Vision 2030

Saudi Arabia is pursuing “Vision 2030,” a national development project aimed at diversifying its economy from energy-focused industries toward manufacturing and hydrogen energy. The kingdom is hosting international events including the World Expo and FIFA World Cup, positioning itself as one of the world’s most prominent emerging economies.

As the Middle East’s largest automotive market, Saudi Arabia is actively attracting global automakers, including Hyundai Motor Company, with the long-term goal of becoming an automotive hub serving not only the Middle East but also North Africa.

Executive Chair Chung expressed gratitude for the Saudi government’s continued interest and support, outlining Hyundai Motor Group’s ongoing collaborative projects and future plans as a partner in realizing Saudi Arabia’s vision for mobility and other sectors.

Exterior view of HMMME
Exterior view of HMMME


Moving Walls Acquires Insightz Club to Lead the Out of Home Industry’s AI Driven Transformation

The Singapore-based media technology leader launches Moving Walls Science, an AI-powered intelligence suite that combines behavioral research and predictive analytics to redefine how brands plan, measure, and optimize connected media.

SINGAPORE, Oct. 28, 2025 /PRNewswire/ — Moving Walls, a global leader in media technology and enterprise software for Digital Out-of-Home (DOOH) and retail media, today announced the acquisition of Insightz Club, a pioneer in audience research and behavioral intelligence.

This acquisition unites two powerful data intelligence companies with one shared mission: to make media smarter, more measurable, and more human. Moving Walls has long led the digitization of the offline world of outdoor and in-store media, while Insightz Club has specialized in decoding how people think, move, and buy. Together, they aim to give brands a complete view of audience behavior from exposure to action.

The Out-of-Home industry is rapidly evolving toward connected media, where physical and digital environments converge to deliver measurable, data-driven outcomes. In step with this transformation, Moving Walls is launching Moving Walls Science, an AI-powered intelligence suite that turns audience behavior into predictive insight, giving marketers clarity before investment and proof after execution.

The DOOH market is gaining strong momentum, growing nearly 30% year-on-year to reach USD 21.5 billion in 2024, and projected to exceed USD 54 billion by 2033. As advertisers demand measurable outcomes, DOOH’s growth will accelerate further through its convergence with the USD 700 billion connected media ecosystem, where digital, social, CTV, and physical media work together seamlessly.

At its core, Moving Walls Science introduces five integrated modules designed to unify and elevate campaign intelligence across all channels:

  • Audience IQ, Predicts audience reach and exposure across DOOH and connected channels with scientific precision.
  • Campaign IQ, Benchmarks performance across campaigns and channels, revealing what drives results and enabling cross-campaign optimization.
  • Media IQ, Tracks Media usage and applies Media Mix Modeling (MMM Analytics) to uncover each channel’s true contribution to sales and brand outcomes.
  • Retail IQ, Connects media exposure with in-store engagement and purchase intent through real-time shopper behavior data.
  • Location IQ, Location Lift Study (LLS) location-based exposure on brand lift, footfall, and conversion outcomes.

Srikanth Ramachandran, Founder and Group CEO of Moving Walls, said:

“For years, Moving Walls has been at the forefront of digitizing and connecting the fragmented world of offline media. With Insightz Club joining our ecosystem, we’re taking a major leap forward—embedding AI and connected intelligence into the very core of our planning, activation, and measurement DNA. Moving Walls Science empowers marketers to go beyond data, applying true scientific precision to decode outcomes like impact, purchase, and incrementality across the connected media mix. This marks a new era where every impression is intelligent, every screen is connected, and every campaign delivers measurable business growth. With data as our foundation and science as our engine, we’re engineering the future of autonomous, outcome-driven media.”

Mritunjay Kumar (MJ), Founder of Insightz Club, added:

“Audience research is shifting from retrospective surveys to real-time, AI-driven intelligence. At Insightz Club, we’ve always focused on decoding consumer behavior as it happens. The future of marketing lies in connected intelligence, where insights, media, and outcomes are seamlessly orchestrated. After hundreds of brand studies, one truth is clear: no single medium is the hero. The real magic happens when all channels work in harmony to create measurable impact. By joining Moving Walls, we’re turning research into predictive science, giving brands clarity before they invest and proof after they execute. This aligns perfectly with Moving Walls’ vision of outcome-driven, autonomous connected media powered by Moving Walls Science.”

Operating across Asia Pacific, MENA, the US, and Latin America, Moving Walls has launched Moving Walls Science globally. Following the acquisition of Insightz Club, this marks the rise of a new intelligence powerhouse redefining how brands understand and influence audiences. As the advertising industry moves toward a connected, data-driven future, Moving Walls Science is built on one simple belief: when media becomes scientific, marketing becomes truly human.

Amazon Singapore Shares the Joy with 12 Days of Black Friday Deals and New Shopper Insights

  • Hundreds of thousands of deals from top local and international brands including Dyson, LEGO, Sennheiser and Beauty of Joseon, across Amazon.sg – the perfect way to start the holidays early.
  • From deal optimizers to heartfelt gifters, new research reveals how Singaporeans are shopping smarter and more intentionally this holiday season.
  • One in four savvy Singaporeans shop sales to save on holiday gifting, with men almost twice as likely as women (45% vs 25%) to find a gift for their partner in a sale event.

SINGAPORE – Media OutReach Newswire – 28 October 2025 – (NASDAQ: AMZN) — The most wonderful time of the year begins early as Amazon Singapore kicks off its 12-day Black Friday Sale, running from 20 November to 1 December. Shoppers can look forward to joyful savings across categories – from trending Toys and Electronics to Baby and Home and Kitchen essentials – making it easier than ever to find thoughtful gifts for family and friends and celebrate the season.

Amazon Singapore Shares the Joy with 12 Days of Black Friday Deals and New Shopper Insights

With hundreds of thousands of deals from popular local and international brands such as Dyson, LEGO, Sennheiser and Beauty of Joseon, customers can enjoy great value and convenience at amazon.sg/blackfriday, whether they’re shopping early for gifts or treating themselves ahead of the holidays.

Unwrapping Singapore’s Latest Gifting Trends

To mark the start of the holiday season, new YouGov research, commissioned by Amazon Singapore, uncovers surprising trends reshaping how Singaporeans hunt for holiday deals and gifts.

The study identifies “Deal Optimizers” as Singapore’s dominant online shopper persona. With 42% identifying as Deal Optimizers when shopping for themselves and 26% when buying for others, these savvy shoppers compare prices, stack vouchers, and strategically time purchases around major sale events. Generational differences are also apparent, with 58% of Gen Z shoppers preferring personalized gifts chosen specifically for the recipient – significantly higher than Millennials (39%). Instead, Millennials are leaning towards practical gifts (62%). This points to a growing emphasis on thoughtfulness among younger consumers, while Millennials prioritize functionality when selecting gifts.

Traditional gender roles in holiday shopping are evolving as well, with more men taking an active role in gifting. The research shows 45% of men plan gifts for their spouse or partner during sale events, almost twice as many as women (25%). Men also report spending more time deciding what to buy for their spouse and partner (47% vs. 25%), suggesting a more shared and thoughtful approach to gift-giving is emerging across different shopper demographics.

“Black Friday is one of the most exciting times of the year for Singapore shoppers, as it’s the perfect moment to prepare for the holidays and save on everything from big-ticket gifts to everyday essentials,” said Peter Li, Director, China & Singapore, International Store, Amazon. “Our research shows that Singaporeans are shopping smarter and more intentionally this year, and Amazon is here to help them do just that, with great value, wide selection, and fast, trusted delivery that makes it easier to share the joy this festive season.”

New Deals, Just In: Black Friday Sale Highlights

From thoughtful gifts to everyday must-haves, shoppers can expect exciting deals across every category, whether you love hunting for the best bargains, finishing your list in one go, picking up something special for yourself, or finding practical gifts that just make sense. For 12 days, Amazon Singapore will roll out hundreds of thousands of Black Friday deals running from 20 November to 1 December. *

  • Save up to 40% off Sennheiser headphones, audiophiles, earbuds and more
  • Save up to 40% off on UGREEN chargers, cables and more
  • Save up to 40% off on Transformers, Nerf, Play-Doh, Monopoly and more
  • Save up to 40% off on Pigeon, and an additional 15% off when you purchase any 3 or more products
  • Save up to 40% off Dyson
  • Save up to 30% off on LEGO Star Wars, F1, Botanical kits and more (With an additional gift with purchase on selected LEGO sets)
  • Save up to 30% off Beauty of Joseon
  • Buy 3 Whole Foods Market (WFM) and WFM 365 Products and get an exclusive SG-branded WFM tote bag for free
  • Buy 4 Get 20% Off Coca-Cola, Sprite, Schweppes and more

*Terms and conditions apply to all promotions listed above.

Get the Most Out of Your Holiday Shopping on Amazon.sg

Amazon Singapore offers great value, a wide selection, and flexible delivery options to make holiday shopping easy – with even more perks for Prime members. Here’s how to shop smarter this season:

  • Shop Smart with Prime: Members enjoy fast and free delivery on millions of eligible items, plus access to Prime Video and Prime Gaming, all for S$4.99/month. New customers can start with a 30-day free trial at amazon.sg/prime.
  • Find the Perfect Gift: Explore Amazon.sg’s Holiday Gift Guides for curated recommendations across Toys, Electronics, Home & Kitchen, and more – available at amazon.sg/christmas-store.
  • Amazon.sg Gift Cards: Give the gift of choice this festive season. Purchase an Amazon.sg Gift Card worth S$220 and receive an additional S$15 credit from 20 November to 1 December *, at amazon.sg/giftcard
  • Amazon Vouchers: Save even more with exclusive Amazon Vouchers across categories such as Toys, Beauty, and Electronics. Clip your favourite vouchers and the discounts apply automatically at checkout — amazon.sg/vouchers.

Make Every Holiday Moment Better with Amazon Prime

The holidays are all about sharing joy, and with Amazon Prime, it’s easier than ever to make every moment special. Members can shop, save, and stream with convenience and peace of mind – all in one great-value membership. New customers can start a 30-day free trial, and for just S$4.99 a month or S$49.90 a year, enjoy exclusive benefits this holiday season, from fast, free delivery on eligible items to endless entertainment with Prime Video and Prime Gaming.

  • Exclusive savings for Prime members: Enjoy up to 10% off on over a million products from international brands across Amazon.sg, perfect for stretching your holiday budget and finding gifts for everyone on your list.
  • Convenient delivery and easy returns: Skip the crowds with fast, free shipping on millions of eligible items across Amazon.sg, Amazon Fresh, and the Amazon International Store. Enjoy access to free one-day delivery on Prime eligible orders; and delivery as fast as two days on Prime eligible international orders. Need to return something? Choose free pick-up from your address or drop it off at a nearby return center for a hassle-free experience. More information here.
  • Amazon Fresh for festive feasts: Get groceries and party essentials delivered right when you need them with free scheduled two-hour delivery on orders above S$60, available until 31 December 2025.
  • Endless entertainment for the season: As families gather to celebrate, enjoy holiday movies, shows, and games with Prime Video and Prime Gaming, all included in one great-value membership.

*Terms and conditions apply to all promotions listed above.

Hashtag: #AmazonSingapore #BlackFridaySG

The issuer is solely responsible for the content of this announcement.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, personalized recommendations, Prime, Fulfillment by Amazon, AWS, and Kindle are some of the products and services pioneered by Amazon. For more information, visit .

About Amazon Prime
Amazon Prime was designed to make your life better every single day. Over 200 million paid members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment. In Singapore, Prime membership offers a range of benefits including a discount of up to 10% on over a million eligible products on Amazon.sg, unlimited access to award-winning movies and TV episodes with Prime Video, unlimited access to video game benefits with Prime Gaming, Prime Day, and more. Prime was built on the foundation of unlimited fast, free shipping. Prime members enjoy access to free one-day delivery on domestic Prime eligible selection on Amazon.sg, free delivery on selected delivery windows for orders of S$60 and above on Amazon Fresh, free 2-hour scheduled delivery for orders of S$60 and above on Watsons, Little Farms and Whole Foods Market on , as well as early access to deals and exclusive deals. Prime is S$4.99 per month, and S$49.90 per year. Start a 30-day free trial of Prime at

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About the Research
Commissioned by Amazon Singapore, the study was conducted online by YouGov using its proprietary panel. Fieldwork was carried out in Singapore from 6 to 8 October 2025, gathering insights from 1,000 adults aged 18 and above. The findings reflect a nationally representative sample and offer a timely snapshot of public sentiment.

Two-thirds of surveyed enterprises in EMEA report significant productivity gains from AI, finds new IBM study

  • 66% of responding senior leaders say AI has already driven significant productivity improvements across their organization
  • 41% of respondents anticipate returns on AI investments in under a year
  • 72% of large enterprises surveyed (1,001 – 5,000 employees) report AI-driven productivity gains compared with 55% of SMEs
  • Around 85% said interoperability, choice and transparency of AI systems is important

LONDON, Oct. 28, 2025 /PRNewswire/ — A new study from IBM (NYSE: IBM) reveals enterprises across Europe, the Middle East and Africa (EMEA) are already reporting significant productivity gains from using AI, with many expecting returns on their investments (ROI) within the next year. However, the findings suggest small to medium sized enterprises (SME) and public sector organizations are falling behind larger, private sector firms in boosting productivity with AI.

IBM Corporation logo.
IBM Corporation logo.

“The Race for ROI,” a new IBM report produced in partnership with Censuswide, surveyed 3,500 senior executives across ten countries, and reveals 66% of respondents said their organizations have achieved significant operational productivity improvements using AI. 

In addition, approximately one in five respondents said their organization has already realized ROI goals from AI-driven productivity initiatives, with a further 42% on average expecting to achieve ROI within 12 months across cost reduction (41%); time savings (45%); increased revenue (37%); employee satisfaction (42%) and increased Net Promoter Score (43%).

Further productivity benefits are expected from the introduction of AI Agents, with 92% of leaders expecting that agentic AI will deliver measurable ROI within two years.

According to the study, business areas achieving the biggest AI-driven productivity gains are software development and IT (32%), customer service (32%), and procurement (27%). At the same time, executives reported the top three benefits of enhanced productivity as greater operational efficiency (55%), enhanced decision-making (50%), and augmented workforce capabilities such as automating repetitive tasks (48%).

However, the gains are not evenly distributed across all types of organizations. While 72% of large enterprises surveyed reported productivity gains from AI, only 55% of SMEs say the same. The research also indicates that public sector organizations are in the earlier stages of realizing AI’s full potential, with only 55% reporting significant productivity improvements to date.

AI Transforming Business Models

Across EMEA, the data shows that leaders are increasingly using AI to enable strategic business transformation. Of the 66% of respondents who reported significant productivity gains, nearly a quarter (24%) credit AI with fundamentally changing their business models.

Strikingly, around a third of respondents are already using AI to change their operations in ways such as accelerating innovation timelines (36%); shifting to continuous AI-driven decision-making instead of periodic planning cycles (32%); and redesigning value streams around AI rather than automating existing steps (32%, and around 2 in 5 intend to do so across all these areas.

Nearly half of all senior leaders surveyed (48%) said that AI is augmenting workforce capabilities. For example, with the time saved from greater productivity, executives said employees are spending more time on tasks such as developing new ideas (38%), strategic decision-making and planning (36%), and engaging in creative work (33%), the report finds.

Ana Paula Assis, Senior Vice President and Chair, IBM EMEA and Growth Markets, said:

“The true value of AI for business goes far beyond individual productivity – it’s about strategic transformation. Our research suggests that, while we are still in the foothills of AI adoption, enterprises in EMEA are seeing meaningful productivity gains from infusing AI into their operations, with many redesigning their business models.

“On the question of technology autonomy, the response was emphatic: enterprises want to use technology on their terms, with transparency, choice and flexibility baked in.”

Prioritizing open systems, interoperability and choice

The study found that openness, interoperability, and choice are critical priorities for all types of organizations adopting AI. 85% of respondents emphasized the importance of transparency in AI systems and models, ensuring that the technology operates ethically and responsibly. Similarly, 84% stressed the need for interoperability, enabling seamless integration of AI tools into IT systems to maximize efficiency and adaptability.

A further 85% said they valued having the flexibility to choose and adapt AI solutions or providers as needs evolve, underscoring strong demand for autonomy.

Overcoming risk and complexity

While the findings suggest companies are progressing towards greater ROI on AI, it also identified concerns about security, privacy and ethics – including the risk of data breaches and the trustworthiness of AI – as the top barrier to scaling successful AI pilots, cited by 68% of respondents. Similarly, IT complexity challenges, such as integrating AI with legacy systems, was cited by 68% of senior leaders surveyed.

To accelerate ROI from AI, the report outlines five priorities for enterprise leaders:

  • Establish an effective operating model for AI: Establishing a common and universally understood approach for AI transformation across the organization, such as a federated or hub-and-spoke model, along with clear ownership, is crucial for delivering return on investment.
  • Cultivate AI literacy and a culture of innovation, from the Board to entry-level: In the coming years, AI tools will become increasingly embedded in every interaction. Knowledge of how and why to use these tools across teams and functions will help the organisation to adapt and thrive as AI capabilities and the opportunities they create continue to evolve.
  • Get comfortable with uncertainty and rapid change: The world is moving into an era of AI everywhere. AI tools will be embedded and procured into every interaction layer we have – whether it is search engines, the device people interact with or the companies they engage with. Success in this era means developing a culture that embraces change and uncertainty, and enables rapid, purposeful innovation.
  • Understand the risks around AI deployment: As with any technology, AI must be applied with caution and a detailed understanding of regulatory, reputational and operational risks. Enterprises should apply AI governance tooling to monitor and mitigate potential risks, such as unauthorized data sharing and unwanted bias.
  • Establish a cross company “AI Board” to mitigate risk: The AI Board’s role is to define ethical principles and risk appetite and review higher risk AI use cases before they are implemented. This, combined with increased AI literacy, will give business units a high level of autonomy to implement AI use cases with confidence.

To discover more about how AI is helping unlock opportunities for growth and innovation in EMEA, including across major industry sectors, download the ‘The Race for ROI” report here.

Research Methodology 

This report is based on a survey conducted by IBM in partnership with Censuswide in September 2025, involving over 3,500 senior business leaders (aged 25+). This included 500 respondents in each of the following markets; UK, Germany, France, UAE and Saudi Arabia and 200 respondents in Spain, Italy, Poland, Sweden and the Netherlands.

Respondents were drawn from organizations which currently use AI tools, representing a range of industries, including Finance, Public Sector, Retail, Telecoms, and Energy.

Quotas were set to ensure an even split of responses from organizations of different sizes based on number of employees. The categories were split as follows: under 250 employees, 250 – 1,000 employees, 1,001 – 5,000 employees, over 5,000 employees.

About IBM

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service. Learn more at IBM.com.

Media Contact

Gregor Hastings
IBM EMEA Communications
gregor.hastings@ibm.com

Casio to Release G-SHOCK with Minimalist Metal Design and Even Better Fit

Reconstructed Shock-Resistant Structure and Streamlined Exterior

TOKYO, Oct. 28, 2025 /PRNewswire/ — Casio Computer Co., Ltd. announced today the release of a new addition to the G-STEEL line of G-SHOCK brand of shock-resistant watches, which combines signature toughness with a sleek metal exterior. The new GST-B1000D features a minimalist design with an enhanced fit.


Guided by the Casio Purpose —”Through the power to put wonder at hand, bring new levels of joy to lives one by one” — the company continues to bring unprecedented value to the world. Born from a developer’s passion to create a watch that would not break, G-SHOCK timepieces bring wonder and inspire people with their tough structure and advanced functionality.

The new GST-B1000D is a shock-resistant watch with a contemporary minimalist design that expresses the beauty of metal while delivering a very comfortable fit.

The watch features a newly developed compact module equipped with Tough Solar and Mobile Link* functionality using Bluetooth®. This enables a slim profile and lightweight design without compromising functionality, providing enhanced comfort on the wrist.

* Requires downloading the dedicated CASIO WATCHES app.

The streamlined bezel features a combination of straight and circular hairline finishes, along with mirror polishing, to bring out a refined metal texture. The octagonal case and the brick pattern on the dial are inspired by the design of the DW-5000C, the first-ever G-SHOCK.

The GST-B1000D-1A reflects G-SHOCK DNA with its inset dial, which employs accent colors inspired by the first G-SHOCK: red symbolizing the passion to take on challenges, blue representing water resistance, and yellow signifying outstanding shock resistance. The minimalist design is versatile enough to complement any style, from business to casual to outdoors.

Model

Color

GST-B1000D-1A

Black

GST-B1000D-2A

Blue

GST-B1000D-3A

Green

 

GST-B1000D-1A GST-B1000D-2A GST-B1000D-3A
GST-B1000D-1A GST-B1000D-2A GST-B1000D-3A

 

DXC Unveils Xponential – A Repeatable Blueprint to Accelerate Enterprise AI Outcomes

Leading global enterprises are already using Xponential to drive real business impact 

Enables leaders to deploy AI with speed, quality, and scale

ASHBURN, Va., Oct. 28, 2025 /PRNewswire/ — DXC Technology (NYSE: DXC), a leading Fortune 500 global technology services provider, today announced Xponential, a next-generation AI orchestration blueprint. Already a proven framework utilized by leading global enterprises, Xponential simplifies the complexity that often stalls large-scale AI adoption. The architecture seamlessly integrates people, processes, and technology to deliver measurable results, accelerate modernization, and helps enable businesses to operationalize AI securely and responsibly.

DXC Unveils Xponential – A Repeatable Blueprint to Accelerate Enterprise AI Outcomes
DXC Unveils Xponential – A Repeatable Blueprint to Accelerate Enterprise AI Outcomes

“Business leaders are eager to capture the promise of AI, but too often they get stuck in pilots or struggle to scale,” said Raul Fernandez, President and CEO of DXC. “DXC is uniquely positioned to help, with deep industry expertise, proven AI capabilities, and a track record of transforming complex operations. Xponential provides a blueprint that combines human expertise with AI, embeds governance and security from day one, and continuously evolves as AI matures –helping enterprises move from vision to value with speed and confidence.” 

As enterprises navigate a transitional AI era, many still lack a cohesive strategy connecting AI to their people and processes. Xponential provides a structured, repeatable blueprint for orchestrating AI across technology, embedding governance from day one, and delivering early wins that help organizations scale with speed and confidence. At the heart of Xponential are five interdependent pillars:

  • Insight – Embedded governance, compliance, and observability to ensure responsible AI. 
  • Accelerators – Proprietary and partner-built tools that speed up deployment and increase efficiency. 
  • Automation – Agentic frameworks and protocols that optimize AI across processes. 
  • Approach – Human+ collaboration that combines skilled professionals and AI to amplify outcomes. 
  • Process – A delivery methodology with the flexibility to start small, achieve early wins, and scale rapidly across the enterprise.

DXC is helping global enterprises build, deploy, and scale AI with the Xponential framework across industries: 

  • At Textron, a multi-industry company, DXC implemented AI-powered automation and workflow optimization, cutting service desk tickets by 20% and proactively resolving network issues for 32,000 employees.  
  • The European Space Agency (ESA), an intergovernmental organization that collaborates internationally and supports European industry and the economy through space technology and research, is working with DXC to implement ASK ESA, an AI-powered platform that unifies data, accelerates research, and enhances collaboration across the agency. 
  • Singapore General Hospital,Singapore’s largest tertiary hospital and ranked among the world’s best, partnered with DXC to develop the Augmented Intelligence in Infectious Diseases (AI2D) solution, using AI-driven insights and collaborative human+AI decision-making to guide antibiotic choices for lower respiratory tract infections with 90% accuracy and improve patient care while combating antimicrobial resistance.  
  • Ferrovial, a global infrastructure company, is working with DXC to develop AI Workbench, a generative AI offering which combines consulting, engineering and secure enterprise services. Leveraging more than 30 AI Agents making real-time decisions, Ferrovial is already using AI Workbench to enhance operations for more than 25,500 employees.

To scale these proven results, DXC leverages its global team of 50,000 full-stack engineers and AI-first facilities including Innovation Centers, Centers of Competency, and Centers of Excellence across six continents. This worldwide network empowers DXC to accelerate responsible AI adoption, deliver measurable business impact, and help enterprises operationalize AI at scale across industries and regions.

To learn more about AI at DXC, visit our website.

About DXC Technology
DXC Technology (NYSE: DXC) is a leading global provider of information technology services. We’re a trusted operating partner to many of the world’s most innovative organizations, building solutions that move industries and companies forward. Our engineering, consulting and technology experts help clients simplify, optimize and modernize their systems and processes, manage their most critical workloads, integrate AI-powered intelligence into their operations, and put security and trust at the forefront. Learn more on dxc.com.