MMA’s next chapter outlines what it means to lead proven marketing transformation, powered by groundbreaking, award-winning, CMO-validated models, frameworks, and knowledge

SINGAPORE, Oct. 21, 2025 /PRNewswire/ — MMA Global, Inc., the global non-profit industry body, today ushered in a new era as the Marketing + Media Alliance (MMA), crystallizing its evolution into a foremost global community of Chief Marketing Officers and senior marketing leaders. The repositioning signals the organization’s foundational commitment to advancing marketers’ ability to create value by uniting CMOs worldwide to shape the future of marketing, brands, and business.  MMA is the only association that encompasses all parts of the marketing ecosystem at the governance level – including brand marketers, media, adtech, martech, agencies, and consultants – all working together, in support of CMOs.

New Visual Identity

“MMA is for CMOs, directed by CMOs, but supported by the whole marketing industry,” said Rohit Dadwal , MMA Global. “We are committed to adding new knowledge to address CMOs’ and marketing’s greatest unanswered questions and unlock its biggest opportunities. Our members aren’t just talking about change — they’re driving it. This new positioning makes it clear that we are an alliance for leaders who push marketing to deliver proven, enterprise-level impact.  We believe that if a marketer were to implement all that MMA’s Think Tanks and Labs have discovered, their company could raise its market valuation. We’re proving that marketing can and does matter!”

New Mission and Purpose

With the mission to advance marketers’ ability to create value, the non-profit Marketing + Media Alliance (MMA) develops revolutionary and award-winning models, frameworks, thought-leadership, and initiatives — many spanning several years and millions of dollars — to help CMOs confidently tackle their biggest challenges. All MMA Labs experiments and explorations provide proprietary and powerful insights and models.

Dadwal said, “This rebranding is simply catching up to who MMA has already become.” Founded in 2003 as the Mobile Marketing Association, the organization expanded its mission to broader marketing transformation in 2018 and formally changed its legal name to MMA Global, Inc. in 2022. Today’s announcement cements that evolution. The repositioning includes a new purpose & mission, a complete brand message house, a naming hierarchy, a new logo, and brand guidelines. 

With more than 825 corporate members worldwide, representing hundreds of thousands of marketers, and $10’s of billions in marketing spend, MMA’s alliance is powered by action-oriented leaders who collaborate to take on the toughest challenges on the CMO agenda. For a list of MMA Global Board members, see below.

Invested Millions to Improve Marketing’s Impact

Over the past several years, MMA has invested millions of dollars that have redefined marketing science and knowledge, operating across four global think tanks — Measurement & Attribution (MATT), Marketing Org Strategy (MOSTT), AI Leadership (ALTT), and Data & Customer Experience (DATT):

• Created the first-ever research method to measure the long-term sales contribution of brand marketing — revealing a 7x incremental lift versus short-term campaign sales. (This alone was 5+ years and $3.5 million.)
• Developed a breakthrough ‘growth framework’ that appears to double campaign impact, outperforming every other known segmentation model measured.
• Conducted over two dozen AI-driven ad personalization experiments, yielding an average performance lift of +160% — with an upper achievement of +272% in machine learning optimization. 
• Built the first organizational team measurement model that identifies which internal changes drive sales growth — and which changes reduce sales. 
• Designed a financial formula for CMOs that directly connects marketing activity to enterprise value (now in final validation).
• Disproved long-held myths through neuroscience research that time has zero relationship to advertising effectiveness (an otherwise commonly held belief).
• And more

“Our new branding reflects a truth we’ve demonstrated for years: we are an organization driven by and for the industry’s leaders, committed to unlocking and proving marketing’s biggest opportunities” said Rohit Dadwal, CEO of MMA APAC and Global Head of SMARTIES Worldwide. “We’re not just talking about change; we’re committed to adding proprietary knowledge and delivering revolutionary models that address the biggest, unanswered questions. This positioning makes it clear that we are an alliance for those who push the entire enterprise to deliver proven, business-level impact. We know that when our partners implement the strategies and insights we provide, their companies will thrive. This rebranding is simply catching up to who we have already become.“

MMA runs more than 62 conferences worldwide annually in 16+ countries. Its flagship CMO & CEO Summit, now in its 15th year, achieved an 86% Net Promoter Score and drew more than 110 CMOs.

In this new chapter, MMA is issuing a bold call to action to the industry:

A Final Call to Action

“If you have ideas or are doing work that can revolutionize how marketers create value, bring it to MMA,” said Dadwal. “We’ll test it, refine it, and make it real through our Think Tanks and Labs. This is your invitation to shape the next generation of marketing impact. This alliance is where breakthroughs begin.

To learn more and join the Marketing + Media Alliance, visit https://mmaglobal.com/

About the Marketing + Media Alliance (MMA)

The Marketing + Media Alliance (MMA) is the global, non-profit community of Chief Marketing Officers and senior marketing leaders advancing marketers’ ability to create value. Led by CMOs and supported by the entire ecosystem at the governance level — including brands, media, agencies, consultancies, AdTech, and MarTech — MMA develops evidence-based models, frameworks, and tools validated through multi-year, multi-million-dollar Think Tanks and Labs.

Operating currently across four global think tanks — Marketing Attribution (MATT), Marketing Org Strategy (MOSTT), AI Leadership (ALTT), Data & CX (DATT), and more to come; MMA tackles marketing’s most challenging unanswered questions and translates findings into applied practices that are guaranteed to increase enterprise value. Headquartered in New York City, with operations in 16 countries across APAC, Europe, MEA, LATAM, and North America, MMA has more than 825 corporate members who gather at 62+ MMA conferences worldwide, and flagship gatherings in the APAC, including MMA Innovate, CEO&CMO Summit, MMA Executive Dialogues, SMARTIES Unplugged, MMA IMPACT and MMA SMARTIES. Learn more at https://mmaglobal.com/ 

The Marketing + Media includes the world’s most influential marketers and partners, including Unilever, P&G, Grab, McDonalds, Coca Coala, Google, TikTok, Facebook, Diageo, Mondelez, Heineken, Pepsi, Perfetti, Affle, Emtek Group Indonesia, GoTo Gojek Tokopedia, Mayora, Godrej, Reliance – and many more.

About Lafayette American

Lafayette American is a Cannes Lion, D&AD, and Gold EFFIE award-winning independent ad and design agency based in Detroit, MI. L|A specializes in creative strategy, design, and content for ambitious brands. The agency has worked with Ford, Netflix, Amazon, Google, Mazda, Deel, iHeartMedia, Chewy, Merrell, StockX, Spotify, Owens Corning, Borg Warner, McClures, Kodiak, Goldbug, and more. It recently launched a specialized cultural marketing arm called GLAM Ar

MMA APAC Board of Directors: 

Regional Executive Committee
China: Bessie Lee, Chief Executive Officer, Greater China, JLL
India: Amit Jain, MMA India Board Chair; Chairman, Sanofi Consumer Healthcare
Vietnam: Venus Teoh Kim Wei, Executive Vice President Marketing & MMA Co-Chairs, Suntory Pepsico Vietnam
Indonesia: Catherine Hindra Sutjahyo, Vice President Director and Deputy Chief Executive Officer, GoTo
Chair Emeritus: Ashutosh Srivastava, Founder and Chairman, Veros Ventures Pte Ltd
MMA: Rohit Dadwal, CEO, Marketing + Media Alliance APAC | Global Head of SMARTIES WW and BOD Asia Pacific, MMA APAC

Board of Directors
Rishi Bedi, Managing Director, APAC, Ogury
Lex Bradshaw-Zanger, Chief Marketing & Digital Officer, SAPMENA Region, L’Oréal Groupe
Dhiren Amin, Chief Customer Officer, Income Insurance APAC
Sapna Chadha, MMA India Board Member; Vice President, Southeast Asia and South Asia Frontier, Google Asia Pacific
Sean Cheng, Managing Director (E-Commerce) and Chief Omnichannel Officer, FairPrice Group
Richa Goswami, Group Chief Marketing Officer, Fidelity International Singapore
Benjamin Joe, Vice President, Southeast Asia and Emerging Markets, Meta
Ken Mandel, Regional Managing Director & Head of GrabAds and Enterprise, GrabAds
Vishnu Mohan, Chairman, Avyan Holdings – Partner & Chief Executive Officer, DEPT
Josephine Tan VP, APAC Digital Hub, Diageo
Simon Morgan, Vice President, Client Development, APAC, The Trade Desk
Dirk E.G van Motman, Founder & Chair, UN:ventures
Julie Nestor, Executive Vice President, Head of Marketing and Communications, Asia Pacific, Mastercard
Margot Torres, Managing Director, McDonald’s Philippines
Amrita Randhawa, Chief Executive Officer, Singapore & Southeast Asia, Publicis Groupe
Venkatram Pattabhiraman (Venkat), Senior Vice President – Analytics & Insights| Digital Marketing & Media | Commercial Leader, Procter & Gamble Asia
Sindhuja Rai, Chief Client Officer, APMEA, WPP Media
Joe Nguyen, Senior Strategic Advisor, H+
D Shivakumar, Operating Partner, Advent International

— Taipei and Vietnam Forums to Deliver Actionable Strategies for Tackling Localization, Tax Complexity, and AI-Driven Growth —

TAIPEI, Oct. 21, 2025 /PRNewswire/ — In response to the accelerating trend of global supply chain restructuring and the adoption of the “China + N” expansion model, Yonyou Taiwan, a premier provider of enterprise software, has initiated a crucial “Cross-Border Transformation Forum” series across six cities. This initiative is designed to directly address the critical challenges Taiwanese businesses face in international operations, spanning tax compliance, regulatory hurdles, and comprehensive digital modernization.

The forum series kicks off on November 6 in Taipei at the Courtyard by Marriott Taipei Downtown, followed by the second event on December 12 in Ho Chi Minh City, Vietnam, at The Reverie Saigon. Yonyou is co-hosting these events with major industry leaders, including Alibaba Cloud, Ernst & Young (EY), Mirle Automation, to deliver practical strategies and integrated digital solutions covering finance, operations, compliance, and AI-driven growth. More details and registration: https://www.yonyou.com.tw/globalsix/

Vietnam: Navigating Opportunities and Operational Risks

Vietnam stands as a primary destination for manufacturing shifts, leveraging its strategic geography and favorable costs. However, this expansion brings significant operational complexities:

• Regulatory Divergence: Managing inconsistent tax and legal frameworks across multiple jurisdictions.
• Capital Mobility: Addressing limited transparency and friction in cross-border fund flows.
• Localization Barriers: Overcoming high hurdles in adapting management and operational systems locally.
• Cyber Risks: Dealing with escalating concerns over cloud security and data governance.

Moreover, many local ERP systems in Vietnam lack the maturity to handle advanced requirements critical for multinational firms, such as multi-ledger accounting, dual GAAP compliance (IFRS and local standards), and dynamic consolidated reporting. This operational gap underscores the urgent need for robust, globally capable digital solutions.

YonBIP: The Comprehensive Platform for Global Smart Operations

Leveraging over two decades of global deployment expertise, Yonyou’s flagship platform, YonBIP, is purpose-built to facilitate seamless multinational operations. It provides a powerful, integrated solution combining:

• Global Financial and Management Accounting
• International Tax Compliance Services
• Multinational Shared Service Centers (SSC)

YonBIP empowers enterprises to:

• Achieve streamlined multi-language, multi-currency, and multi-tax jurisdiction consolidation.
• Implement parallel accounting for simultaneous compliance with IFRS and local GAAP.
• Utilize automated features for tax filings and secure e-document archiving.
• Benefit from 24/7 global cloud services backed by essential localized technical support.

Crucially for the region, Yonyou provides a localized compliance module and dedicated tax package for the Vietnam market, guaranteeing rapid, fully compliant, and secure market entry.

Strategic Partnerships: Co-Creating a Smarter Global Future

The forum series brings together key partners offering specialized expertise to accelerate cross-border success:

• Alibaba Cloud: Secures the digital backbone with integrated “device-network-security” solutions for global cloud infrastructure and data protection.
• Ernst & Young (EY): Offers expert guidance on international tax compliance and practical strategies for accessing government incentives and grants.
• Mirle Automation: Showcases the latest in smart factory technologies, including AMHS (Automated Material Handling Systems), AGV, and intelligent warehousing.
• Yonyou: Demonstrates its AI-powered global ERP platform which supports end-to-end operations—Finance, HR, Supply Chain, and Manufacturing—across multiple currencies, languages, and time zones.

The sessions are strategically designed to help attendees transform global risks into actionable growth opportunities, with discussions focusing on “New Thinking for Global Expansion,” “AI-Driven Smart Manufacturing,” and best practices for “Grant Application and Tax Strategy.”

Event Information

More details and registration: https://www.yonyou.com.tw/globalsix/

About Yonyou Taiwan

Over the past 14 years, Yonyou Taiwan has built a strong customer base that includes many of Taiwan’s leading enterprises, such as Uni-President Group, Carrefour, Want Want Group, Walsin Lihwa, Synnex, Eslite, Janfusun Fancyworld, Vitalon Foods, and AECOM. Committed to long-term investment in the Taiwan market, Yonyou Taiwan continues to deliver localized, high-quality services that support the digital transformation of Taiwanese businesses operating across Greater China. The company also provides real-time IT solutions tailored for multinational companies and foreign enterprises in Taiwan.

To meet the increasing demand for global cloud services and enhance operational efficiency, Yonyou has also established an overseas data center in Singapore, offering secure, reliable, and real-time cloud-based services to its international clients.

SHANGHAI, Oct. 21, 2025 /PRNewswire/ — SPX FLOW, Inc., a global leader in process solutions for the nutrition, health and industrial markets, is announcing the expansion of an integrated service center at its Shanghai (Xidu) facility in China. The upgraded space increased the current space from 2,700 to 12,000 square meters, enabling the company to better support growing customer demand for parts, maintenance and lifecycle services across China and the broader Asia-Pacific region. The Shanghai facility serves as a strategic hub for SPX FLOW’s Mixing Solutions, Pump Solutions and Nutrition & Health businesses, supporting industries ranging from food and beverage to general industrial processing.

With enhanced warehouse logistics and streamlined service workflows, SPX FLOW can now manage more complex projects, shorten delivery times and maintain consistent output even during peak demand. The expansion also coincides with the site’s 20th anniversary, marking two decades of service and continued investment in customers across China and the Asia-Pacific region.

To see an image of the new building, please see here: https://www.spxflow.com/assets/WebJPG1000px/xidu-factory-side-view–3-logos.jpg

“For two decades, our Shanghai Xidu site has been a cornerstone of SPX FLOW’s support for customers in China and across Asia-Pacific,” said Bruce Wang, Director of APAC Operations at SPX FLOW. “This expansion honors that legacy while preparing us for the next 20 years by investing in a service capacity our customers can count on.”

Making the Most of the Additional 9,300 Square Meters:

• A dedicated Spare Parts Distribution Center for Nutrition & Health technologies now enables faster deliveries of homogenizers, hygienic pumps, valves and more. The added capacity allows the site to stock two to three times more high-demand parts, ensuring quicker response times and improved service reliability.
• An enhanced Plate Heat Exchanger After-Sales Service Center, now equipped with advanced tools and optimized processes, delivers faster turnaround times and expanded capability to serve industrial customers across the region.
• Large-scale solar panels also span the roof of the new building, converting clean, renewable energy into power for daily operations and reducing reliance on traditional energy sources. This investment is expected to cut energy waste by roughly 10% each month, reinforcing the company’s commitment to operating efficiently and sustainably.

To learn more about SPX FLOW sites around the world, visit: https://www.spxflow.com/capabilities/innovation-centers

About SPX FLOW, Inc.
Based in Charlotte, N.C., SPX FLOW, Inc. improves the world through innovative and sustainable solutions. The company’s product offering is concentrated in process technologies that perform mixing, blending, fluid handling, separation, thermal heat transfer and other activities that are integral to processes performed across a wide variety of nutrition, health, and industrial markets. SPX FLOW has operations in more than 25 countries and sales in more than 140 countries. To learn more about SPX FLOW, please visit www.spxflow.com.

Media Contact:
Melissa Buscher, Chief Communications and Marketing Officer
Melissa.Buscher@spxflow.com

TAIPEI and SAN DIEGO, Oct. 21, 2025 /PRNewswire/ — Senhwa Biosciences’s investigational new drug Silmitasertib (CX-4945) was recently featured in an official post by Google DeepMind, following a major breakthrough by the tech giant’s biological artificial intelligence (AI) system.

DeepMind reported that its latest AI model successfully generated and experimentally validated a new hypothesis for cancer treatment, calling it “a milestone for AI in science.” Through large-scale analysis of tumor cell data and more than 4,000 potential drug candidates, DeepMind’s model identified CX-4945 as a key molecule that significantly enhances antigen presentation—a crucial process that enables the immune system to recognize and attack tumor cells.

This groundbreaking finding suggests that CX-4945 could unlock a new therapeutic direction in cancer immunotherapy, potentially transforming how “cold tumors”—those invisible to immune cells—can be converted into “hot,” immune-responsive ones.

AI-Driven Biomedical Innovation: Turning Cold Tumors Hot

Google CEO Sundar Pichai wrote on X (formerly Twitter), “With further preclinical and clinical testing, this discovery could reveal a promising new avenue for developing anti-cancer therapies.”

Developed in collaboration with Yale University, DeepMind’s C2S-Scale model, built on the Gemma architecture and comprising 27 billion parameters, successfully predicted that inhibiting protein kinase CK2 with CX-4945 could significantly increase MHC-I expression and antigen presentation—a concept never previously documented in scientific literature.

Follow-up laboratory studies confirmed these hypotheses: when human neuroendocrine cells were treated with CX-4945 and low-dose interferon, antigen presentation increased by approximately 50%, making tumor cells more visible to immune attack.

Silmitasertib Recognized in DeepMind’s Research Findings

Silmitasertib (CX-4945) is Senhwa’s first-in-class CK2 inhibitor, currently under clinical development across multiple cancer indications. To date, the compound has been administered to hundreds of patients worldwide, demonstrating a favorable safety profile and encouraging efficacy signals.

In the United States, CX-4945 has been selected by the Beat Childhood Cancer Research Consortium and is now being evaluated in collaboration with the Penn State Health Children’s Hospital for the treatment of relapsed pediatric solid tumors.

Being identified and validated by Google DeepMind’s advanced AI platform not only strengthens the scientific foundation of CX-4945, but also highlights its strategic potential in the next generation of cancer immunotherapies.

A New Era of AI-Enabled Drug Discovery

DeepMind researchers noted that scaling biological AI models not only enhances prediction accuracy but also enables the generation of entirely new, testable scientific hypotheses. This integration of AI-driven simulation with experimental validation represents a new paradigm for biomedical discovery and drug development.

Although this research remains in the preclinical stage, it marks a transformative moment for the intersection of artificial intelligence and medicine. Senhwa believes that, through continued collaboration between AI innovation and clinical science, CX-4945 could accelerate its path toward becoming a breakthrough immuno-oncology therapy that benefits cancer patients globally.

As Taiwan’s biopharmaceutical innovation gains international recognition, Senhwa aims for its CX-4945 program to stand alongside the nation’s semiconductor success — becoming a new “National Shield” for global health.

News source:
https://blog.google/technology/ai/google-gemma-ai-cancer-therapy-discovery/