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LinkedIn marketing: How to promote your brand to a wider audience

LinkedIn

LinkedIn is a powerful platform for promoting your brand to a broader audience. It’s perfect for small business owners who want to reach out to more people and gain traction.

DFA Awards 2022 Winners Announcement Highlighting three trailblazers with distinguished design philosophies, And outstanding Asia-based projects Two new disciplines leading the global design trend

HONG KONG SAR – Media OutReach – 26 October 2022 – Launched by Hong Kong Design Centre (HKDC) in 2003, with Create Hong Kong of the Government of the Hong Kong Special Administrative Region (HKSAR) as the lead sponsor, the “DFA Awards 2022″, which has five influential world renowned awards, announced the result of four major awards. Among them are Katsumi ASABA, Founder of Katsumi ASABA Design Studio, winner of DFA Lifetime Achievement Award (DFA LAA); Muneaki MASUDA, President and CEO of Culture Convenience Club Co., Ltd, winner of DFA Design Leadership Award (DFA DLA); GUO Pei, Founder of Rose Studio, winner of DFA World’s Outstanding Chinese Designer (DFA WOCD). In addition, 195 projects were conferred the DFA Design for Asia Awards (DFA DFAA), showcasing Asian perspectives and values by different design disciplines.

Prof. Eric Yim, Chairman of HKDC said, “In a world full of challenges, illnesses, and uncertainties, design is a medium soothing our hearts, families, communities and economies. The more challenging the environment has become, the more we need good design. As HKDC is commemorating its 20th anniversary while the HKSAR is celebrating its 25th anniversary, the results of the DFA LAA, DFA DLA & DFA WOCD has given us new inspiration and encouragement by highlighting the contributions of these veteran and master designers through sharing their featured narratives. I’d like to congratulate all of the winners and express my belief that, with continued work, design may help humanity solve problems, foster social change, and help us appreciate the beauty of life.”

DFA Lifetime Achievement Award (DFA LAA)
Katsumi ASABA Founder,Katsumi ASABA Design Studio

Katsumi ASABA
Founder,
Katsumi ASABA Design Studio

Born in 1940, Katsumi ASABA is a Japanese art director and a master calligrapher based in Tokyo. He has a particular interest in the rich cultural heritage of writing in Asia and in exploring the relationships between written and visual expressions.

After graduating from Kuwasawa Design School and working for Light Publicity Inc., he founded Katsumi ASABA Design Studio in 1975. As an art director, he has many of his creations which have made a lasting mark in the history of Japanese advertising design. He also holds the title of sixth degree master in table tennis.

DFA LAA 2022 is presented to Katsumi ASABA in recognition of his achievements as a legendary artist and designer in various fields.

DFA Design Leadership Award (DFA DLA)

Muneaki Muneaki MASUDAPresident and CEO,Culture Convenience Club Co., Ltd

Muneaki MASUDA
President and CEO,
Culture Convenience Club Co., Ltd

Muneaki MASUDA was born in 1951 in Osaka, Japan. He is now the President and CEO of Culture Convenience Club (CCC) Co., Ltd.

With eyes set on the record for the world’s largest art bookstore, MASUDA’s focus on lifestyle proposals has been the company’s core since its inception. In keeping with what he views as the “Age of the Individual,” MASUDA has committed himself to planning shared lounges that facilitate the exchange of ideas between individuals through cozy spaces, book recommendations and office functionality.

DFA DLA 2022 recognises MASUDA’s outstanding leadership in leading not only CCC to become a world-renowned “culture infrastructure” planning company, but also new design trends of public spaces and cultural facilities.

DFA World’s Outstanding Chinese Designer (DFA WOCD)

GUO-Pei.jpg

GUO Pei
Founder,
Rose Studio

GUO Pei is a fashion designer, as well as the Founder of Rose Studio.

GUO has devoted herself to conserving while innovating the art of embroidery, and led her team to successfully restore the nearly lost “royal embroidery” technique. Adhering to the concept of “Eastern learnings as found, Western learnings for implement”, GUO combines traditional Chinese embroidery techniques and avant-garde silhouettes while creating her couture pieces. Rose Studio, the first couture house registered in the Mainland with boutiques around the world, has paved the way for local couture industry, bringing Chinese traditional embroidery onto the world stage.

DFA WOCD 2022 recognises GUO’s contribution to preserving traditional Chinese culture and integrating it with contemporary design.

DFA Design for Asia Awards (DFA DFAA)

DFA DFAA aims to recognise projects in Asia that epitomise design excellence and contribute to the betterment of society and the design industry. It is a stage upon which design talents and corporations can showcase their design projects internationally.

One of the highlights of this year’s DFA DFAA is the addition of two new disciplines – Digital & Motion Design and Service & Experience Design – to the original four disciplines, namely Communication Design, Fashion & Accessory Design, Product & Industrial Design and Spatial Design, for a wider project range, to correspond to the global design trend of rapid changes and digitalisation, and people-centred designs. New disciplines also has opened up possibilities for relevant design projects, bringing extensive recognitions to diverse outstanding designs in Asia, for Asia.

Dr. Joseph Wong, Executive Director of HKDC said, “It is truly a delight to see the DFA DFAA goes from strength to strength, having recognised over 2,000 excellent design projects to date. It has responded to the constantly evolving design trend by introducing two new disciplines, Digital & Motion Design and Service & Experience Design. We are glad to receive so many outstanding human-centred projects from this year’s entries, and see the increasingly interdisciplinary ideas and insights from different sectors. In the forthcoming years, we look forward to seeing the DFA DFAA continue to foster and advance social improvement, and gain ground towards building a sustainable community.”

A total of 195 winners including nine Grand awards, 21 Gold awards and 165 Silver, Bronze and Merit awards’ winners are selected by the Awards’ international judging panel comprises of experienced design professionals and experts. Companies from the Mainland again tops the leaderboard with 65 winning projects, followed by Hong Kong and Japan claiming 49 and 44 winning projects respectively.

DFA Hong Kong Young Design Talent Award (DFA HKYDTA)

Apart from the four awards above, the “DFA Awards” also presents DFA Hong Kong Young Design Talent Award (DFA HKYDTA), which aims to fuel Hong Kong emerging design talents, is going to announce the result soon as well. Please stay tuned to HKDC’s most recent news and upcoming events.

Please download the DFA Awards 2022 Press Kit, with full list of awardees and high resolutions images at: https://drive.google.com/drive/folders/17ogsuntGr7LSKC0JidegHZU373d3oeqQ?usp=sharing

About DFA Awards (www.dfaawards.com)

In 2003, the Hong Kong Design Centre launched the to underpin the role of designers in society, to celebrate design leadership and exemplary designs and projects with impact in Asia, as well as to recognise the rising force of emerging Hong Kong designers since 2005.

The DFA Awards, through its five major award programmes, has grown in its international influence in Asia. The five award programmes include DFA Lifetime Achievement Award, DFA Design Leadership Award, DFA World’s Outstanding Chinese Designer, DFA Design for Asia Awards and DFA Hong Kong Young Design Talent Award.

About Hong Kong Design Centre ()

A non-governmental organisation registered in 2001 and established in 2002, Hong Kong Design Centre (HKDC) is a strategic partner of the HKSAR Government in establishing Hong Kong as an international centre of design excellence in Asia. Our public mission is to promote wider and strategic use of design and design thinking to create business value and improve societal well-being.

The year 2022 marks our 20th Anniversary, where we will celebrate with a series of activities under the theme ‘Design for Sustainable Community’.

About Create Hong Kong ()

Create Hong Kong (CreateHK) is a dedicated office set up by the Government of the Hong Kong Special Administrative Region in June 2009 to spearhead the development of creative industries in Hong Kong. From 1 July 2022 onwards, it is under the Culture, Sports and Tourism Bureau. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, and promoting Hong Kong as Asia’s creative capital and fostering a creative atmosphere in the community. CreateHK sponsors HKDC to organise the “DFA Awards” for years and other projects to promote Hong Kong design.

Disclaimer: Create Hong Kong of the Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

Amazon introduces new resources for local businesses to expand in Singapore and globally

  • Amazon Global Selling introduced its strategy in 2023 at the Amazon Southeast Asia Seller Summit 2022 today to support the digital transformation of Singapore sellers through cross-border e-commerce.
  • New resources will help local businesses establish their brands in new geographies with support at every step of the selling journey.
  • Day 2 of the Summit continues tomorrow focused on reaching Amazon’s customers in Singapore and opportunities to maximize sales during the peak season.

SINGAPORE – Media OutReach – 26 October 2022 – (NASDAQ:AMZN) – On the first day of the Amazon Southeast Asia Seller Summit 2022, Amazon Global Selling introduced innovative tools and services to help sellers in Singapore, Malaysia, and the Philippines grow their brands online locally and on an international scale. Nearly 4,000 small and medium-sized businesses (SMBs) joined Day 1 of the Summit physically and virtually to learn how they can sell to international customers on Amazon stores worldwide, with thousands more expected to join on Day 2, covering Amazon Singapore opportunities. The event was organized to provide businesses with the information, skills and tools needed to grow along with the expanding cross-border e-commerce sector, while becoming more resilient against economic uncertainties in the future.

According to an Amazon survey with domestic e-commerce sellers and traditional export companies in Singapore, Malaysia, and the Philippines, nearly seven in 10 plan to expand to new countries in 2022. Almost all (96%) who were surveyed will also consider cross-border e-commerce activities in the future, motivated by the opportunity to build a global brand, and increase their customer base from overseas.

This comes as the e-commerce sector is projected to continue flourishing in the region. Based on the early commissioned research results by AlphaBeta, the value of Business-to-Consumer (B2C) e-commerce sales earned by Singapore firms from overseas sales has the potential to nearly double by 2027 if they invest in cross-border e-commerce. The share of e-commerce sales for Micro-SMEs is estimated to be 45% in 2022 and has the potential to increase to 69% by 2027.

There are nearly 2 million SMBs selling on Amazon, and third-party sales represent nearly 60% of total sales. Amazon Global Selling empowers sellers and supports their long-term development. Key initiatives in 2023 will focus on making going global faster and easier:

  • Support sellers’ cross-border digital transformation through Amazon’s global scale and resources
    o With the addition of the newly opened Amazon Belgian Store, Amazon now covers 22 stores in over 200 countries, and supports 27 languages. At the end of 2021, Amazon had more than 400 fulfilment centers across the globe. Same-day Amazon Prime delivery service now covers more than 50% of the US.

  • Incubate entrepreneurship and support brand owner success globally
    o On top of free brand-building tools such as Brand Registry and Brand Stores, Amazon.com has introduced more innovative brand-building tools such as Premium A+ Content and Amazon Creative Services hub. The new Growth Opportunities tool suggests and quantifies the sales impact of valuable actions to improve a brand’s storefront.
    o Amazon Global Selling is growing its local support for global sellers in Singapore, with expanding local support teams, Seller Community events, forums, and the addition of more Amazon Global Selling Ambassadors such as Naoki Matcha and Pristine.

  • Roll out more innovative tools and services to empower businesses at all stages of selling globally
    o Amazon is constantly listening to the voice of sellers and has made investments focused on several common themes that sellers face when expanding globally, namely, understanding local demand/preferences, compliance, inventory management and cross-border payments. This year, Amazon.com has launched many new innovative products and services available to global sellers that can help address those challenges, including Amazon Product Opportunity Explorer, Manage Your Compliance dashboard, Amazon Warehousing & Distribution and Seller Wallet.

  • Introduce more global initiatives and enhance local support to sellers
    o Amazon Global Selling will strengthen cooperation with local partners and third-party providers to jointly drive digital transformation and provide support in areas such as cross-border taxes, overseas warehousing, delivery service and brand compliance. We will continue to improve seller education resources and seller training programs for sellers at different stages of development. Besides, sellers new to selling on Amazon.com and the European stores can avail up to US$50,000 in new seller support, including Fulfilment by Amazon and Amazon advertising credits.

Anand Palit, Head of Global Selling, Southeast Asia, said, “With many small and medium enterprises now selling online, they stand at the cusp of booming opportunities all around them. The opportunity for capturing a slice of the international e-commerce pie is ripe, which small businesses should look to leverage. Our new solutions will help them smoothen the journey in cross-border e-commerce development, and bring the world and its customers closer to them. Whether businesses are just getting started online or have been selling on Amazon stores worldwide, we will continue to support their growth so they can thrive in an international playing field.”

With the theme ‘Small Businesses, Big Ambitions‘, the Summit continues tomorrow in a hybrid format – online via an Event App, and in person at the Marina Bay Sands Convention Centre in Singapore. Day 2 of the Summit will dive into selling on Amazon.sg, and innovative features such as Amazon Easy Ship to support local sellers reach and fulfil orders to local customers. The Summit will also explore opportunities to scale and export to Malaysia via a single workflow.

Jan Lim, Country Leader Singapore Marketplace, Amazon Singapore, said, “I am proud to see that many local businesses on Amazon.sg, such as Bizgram and Spigen, have started relying on the tools and programs we offer sellers, including Fulfilment by Amazon and Easy Ship. We offer a robust service provider network and educational resources for support in logistics and storage, account management, support to create listings for sellers, and advertising optimization. SMBs are a part of Amazon’s DNA so we will keep ramping up investments as part of our firm belief in their success.”.

Register now to attend key sessions, including:

  • Keynote by Tiffany Lung, retail analyst for Inside Retail Asia, on the 2023 outlook of Asian e-commerce trends and how brands can connect with consumers.
  • Amazon Singapore presentation on how brands can make the most of Amazon.sg’s merchandizing tools during key shopping events.
  • Amazon Singapore’s insights into product selection and category trends.

For new and existing sellers to reach customers overseas (Day 1) and within Singapore (Day 2), the free two-day event provides opportunities to network with Amazon leaders, successful Amazon sellers, and third-party e-commerce service providers.

For more information and registration, please visit: https://sell.amazon.com.sg/seller-summit-2022.

About Amazon Global Selling
Amazon Global Selling helps businesses from anywhere in the world to launch a global business, reach Amazon customers around the world and build international brands. Through selling on Amazon online stores, sellers of different types and scale can reach Amazon’s millions of Amazon customers worldwide, including 200 million+ Prime customers in overseas Amazon online stores; and more than five million business and institutional buyers in the USA, Europe, and Japan.

For more information about selling on Amazon, please visit http://sell.amazon.sg

Appendix

Amazon Sellers featured at the Amazon Southeast Asia Seller Summit 2022

Stev Tam, founder of Petite Simone, a bags and accessories brand on Amazon (North America) said: “Built upon the concept of fast and approachable fashion, we listen to the needs and wants of consumers, and push out designs to cater to their feedback. Based on consumer reviews, we can optimize a product and make it available online within 30-40 days. This has helped us in our sales by setting Petite Simone apart from other brands in this saturated industry. This is how we stay true to our tagline ‘crafted to your style’. Besides using Amazon brand tools, our marketing team works with local influencers, key opinion leaders & live streamers, which has allowed us to gain more brand awareness and wider exposure. These are the main factors contributing to our month-on-month sales growth of 80-90% even as a relatively new brand.”

Quanda Ong, founder of Gnome & Bow, a brand offering leather bags and wallets inspired by storybook classics on Amazon.com, said: “For local Singapore brands, we need to dream big. I do strongly believe that Singapore can be known for craftsmanship, design, creative flair, and we can share this with the world. Within the first month of listing our products on Amazon.com, we received over 2 million views for 1 product – impressions we could not possibly see in Singapore alone. Now, we have our sights set for sales from North America to make up half of our total sales as the potential is huge. We are excited to offer consumers in Singapore, the US, and Europe good quality leather goods without breaking the bank.”

Steven Teo, Marketing Director for Baby K, a baby products brand for modern parents on Amazon (North America), said: “As parents ourselves, we understood first-hand what to look out for in baby products. As a marketer, Amazon’s rich data on consumer trends, searches, and reviews are a marketer’s dream. These two starting points helped us blend the art and science of product R&D. With the new Product Opportunity Explorer tool, we can collect even more product information — directly from Amazon — about popular or up-and-coming baby accessories that should be on our radar based on consumer preferences. Such data-driven insights help us make more confident decisions on what North American consumers want.”

Niraj Agarwal, Co-founder, Bizgram, a computer and IT hardware brand on Amazon Singapore, said: “Since August 2021, we have grown tremendously on Amazon.sg and increased our monthly sales by more than 300%. We are thrilled to be able to expand our selection and now offer more than 3,000 products. These new products have helped increase our revenue too, thanks to Amazon’s support with optimized pricing, Sponsored Ads, help with customer service and sales events such as Prime Day. We hope to continue growing in Singapore and beyond with Amazon.”

Joon Seo An, founder of Spigen, a Korean phone cases and accessories brand on Amazon Singapore, said: “Our volume of products sold via Amazon has increased by 400% within a year, from July 2021. Fulfilment by Amazon (FBA) has allowed us to focus on strengthening our brand and strategizing on new product launches, instead of worrying about our sales or operations. We are excited to increase our reach via Amazon.sg and soon start selling in Southeast Asia and other countries.”

Hashtag: #Amazon

Amazon introduces new resources for local businesses to expand in Singapore and globally

  • Amazon Global Selling introduced its strategy in 2023 at the Amazon Southeast Asia Seller Summit 2022 today to support the digital transformation of Singapore sellers through cross-border e-commerce.
  • New resources will help local businesses establish their brands in new geographies with support at every step of the selling journey.
  • Day 2 of the Summit continues tomorrow focused on reaching Amazon’s customers in Singapore and opportunities to maximize sales during the peak season.

SINGAPORE – Media OutReach – 26 October 2022 – (NASDAQ:AMZN) – On the first day of the Amazon Southeast Asia Seller Summit 2022, Amazon Global Selling introduced innovative tools and services to help sellers in Singapore, Malaysia, and the Philippines grow their brands online locally and on an international scale. Nearly 4,000 small and medium-sized businesses (SMBs) joined Day 1 of the Summit physically and virtually to learn how they can sell to international customers on Amazon stores worldwide, with thousands more expected to join on Day 2, covering Amazon Singapore opportunities. The event was organized to provide businesses with the information, skills and tools needed to grow along with the expanding cross-border e-commerce sector, while becoming more resilient against economic uncertainties in the future.

According to an Amazon survey with domestic e-commerce sellers and traditional export companies in Singapore, Malaysia, and the Philippines, nearly seven in 10 plan to expand to new countries in 2022. Almost all (96%) who were surveyed will also consider cross-border e-commerce activities in the future, motivated by the opportunity to build a global brand, and increase their customer base from overseas.

This comes as the e-commerce sector is projected to continue flourishing in the region. Based on the early commissioned research results by AlphaBeta, the value of Business-to-Consumer (B2C) e-commerce sales earned by Singapore firms from overseas sales has the potential to nearly double by 2027 if they invest in cross-border e-commerce. The share of e-commerce sales for Micro-SMEs is estimated to be 45% in 2022 and has the potential to increase to 69% by 2027.

There are nearly 2 million SMBs selling on Amazon, and third-party sales represent nearly 60% of total sales. Amazon Global Selling empowers sellers and supports their long-term development. Key initiatives in 2023 will focus on making going global faster and easier:

  • Support sellers’ cross-border digital transformation through Amazon’s global scale and resources
    o With the addition of the newly opened Amazon Belgian Store, Amazon now covers 22 stores in over 200 countries, and supports 27 languages. At the end of 2021, Amazon had more than 400 fulfilment centers across the globe. Same-day Amazon Prime delivery service now covers more than 50% of the US.

  • Incubate entrepreneurship and support brand owner success globally
    o On top of free brand-building tools such as Brand Registry and Brand Stores, Amazon.com has introduced more innovative brand-building tools such as Premium A+ Content and Amazon Creative Services hub. The new Growth Opportunities tool suggests and quantifies the sales impact of valuable actions to improve a brand’s storefront.
    o Amazon Global Selling is growing its local support for global sellers in Singapore, with expanding local support teams, Seller Community events, forums, and the addition of more Amazon Global Selling Ambassadors such as Naoki Matcha and Pristine.

  • Roll out more innovative tools and services to empower businesses at all stages of selling globally
    o Amazon is constantly listening to the voice of sellers and has made investments focused on several common themes that sellers face when expanding globally, namely, understanding local demand/preferences, compliance, inventory management and cross-border payments. This year, Amazon.com has launched many new innovative products and services available to global sellers that can help address those challenges, including Amazon Product Opportunity Explorer, Manage Your Compliance dashboard, Amazon Warehousing & Distribution and Seller Wallet.

  • Introduce more global initiatives and enhance local support to sellers
    o Amazon Global Selling will strengthen cooperation with local partners and third-party providers to jointly drive digital transformation and provide support in areas such as cross-border taxes, overseas warehousing, delivery service and brand compliance. We will continue to improve seller education resources and seller training programs for sellers at different stages of development. Besides, sellers new to selling on Amazon.com and the European stores can avail up to US$50,000 in new seller support, including Fulfilment by Amazon and Amazon advertising credits.

Anand Palit, Head of Global Selling, Southeast Asia, said, “With many small and medium enterprises now selling online, they stand at the cusp of booming opportunities all around them. The opportunity for capturing a slice of the international e-commerce pie is ripe, which small businesses should look to leverage. Our new solutions will help them smoothen the journey in cross-border e-commerce development, and bring the world and its customers closer to them. Whether businesses are just getting started online or have been selling on Amazon stores worldwide, we will continue to support their growth so they can thrive in an international playing field.”

With the theme ‘Small Businesses, Big Ambitions‘, the Summit continues tomorrow in a hybrid format – online via an Event App, and in person at the Marina Bay Sands Convention Centre in Singapore. Day 2 of the Summit will dive into selling on Amazon.sg, and innovative features such as Amazon Easy Ship to support local sellers reach and fulfil orders to local customers. The Summit will also explore opportunities to scale and export to Malaysia via a single workflow.

Jan Lim, Country Leader Singapore Marketplace, Amazon Singapore, said, “I am proud to see that many local businesses on Amazon.sg, such as Bizgram and Spigen, have started relying on the tools and programs we offer sellers, including Fulfilment by Amazon and Easy Ship. We offer a robust service provider network and educational resources for support in logistics and storage, account management, support to create listings for sellers, and advertising optimization. SMBs are a part of Amazon’s DNA so we will keep ramping up investments as part of our firm belief in their success.”.

Register now to attend key sessions, including:

  • Keynote by Tiffany Lung, retail analyst for Inside Retail Asia, on the 2023 outlook of Asian e-commerce trends and how brands can connect with consumers.
  • Amazon Singapore presentation on how brands can make the most of Amazon.sg’s merchandizing tools during key shopping events.
  • Amazon Singapore’s insights into product selection and category trends.

For new and existing sellers to reach customers overseas (Day 1) and within Singapore (Day 2), the free two-day event provides opportunities to network with Amazon leaders, successful Amazon sellers, and third-party e-commerce service providers.

For more information and registration, please visit: https://sell.amazon.com.sg/seller-summit-2022.

About Amazon Global Selling
Amazon Global Selling helps businesses from anywhere in the world to launch a global business, reach Amazon customers around the world and build international brands. Through selling on Amazon online stores, sellers of different types and scale can reach Amazon’s millions of Amazon customers worldwide, including 200 million+ Prime customers in overseas Amazon online stores; and more than five million business and institutional buyers in the USA, Europe, and Japan.

For more information about selling on Amazon, please visit http://sell.amazon.sg

Appendix

Amazon Sellers featured at the Amazon Southeast Asia Seller Summit 2022

Stev Tam, founder of Petite Simone, a bags and accessories brand on Amazon (North America) said: “Built upon the concept of fast and approachable fashion, we listen to the needs and wants of consumers, and push out designs to cater to their feedback. Based on consumer reviews, we can optimize a product and make it available online within 30-40 days. This has helped us in our sales by setting Petite Simone apart from other brands in this saturated industry. This is how we stay true to our tagline ‘crafted to your style’. Besides using Amazon brand tools, our marketing team works with local influencers, key opinion leaders & live streamers, which has allowed us to gain more brand awareness and wider exposure. These are the main factors contributing to our month-on-month sales growth of 80-90% even as a relatively new brand.”

Quanda Ong, founder of Gnome & Bow, a brand offering leather bags and wallets inspired by storybook classics on Amazon.com, said: “For local Singapore brands, we need to dream big. I do strongly believe that Singapore can be known for craftsmanship, design, creative flair, and we can share this with the world. Within the first month of listing our products on Amazon.com, we received over 2 million views for 1 product – impressions we could not possibly see in Singapore alone. Now, we have our sights set for sales from North America to make up half of our total sales as the potential is huge. We are excited to offer consumers in Singapore, the US, and Europe good quality leather goods without breaking the bank.”

Steven Teo, Marketing Director for Baby K, a baby products brand for modern parents on Amazon (North America), said: “As parents ourselves, we understood first-hand what to look out for in baby products. As a marketer, Amazon’s rich data on consumer trends, searches, and reviews are a marketer’s dream. These two starting points helped us blend the art and science of product R&D. With the new Product Opportunity Explorer tool, we can collect even more product information — directly from Amazon — about popular or up-and-coming baby accessories that should be on our radar based on consumer preferences. Such data-driven insights help us make more confident decisions on what North American consumers want.”

Niraj Agarwal, Co-founder, Bizgram, a computer and IT hardware brand on Amazon Singapore, said: “Since August 2021, we have grown tremendously on Amazon.sg and increased our monthly sales by more than 300%. We are thrilled to be able to expand our selection and now offer more than 3,000 products. These new products have helped increase our revenue too, thanks to Amazon’s support with optimized pricing, Sponsored Ads, help with customer service and sales events such as Prime Day. We hope to continue growing in Singapore and beyond with Amazon.”

Joon Seo An, founder of Spigen, a Korean phone cases and accessories brand on Amazon Singapore, said: “Our volume of products sold via Amazon has increased by 400% within a year, from July 2021. Fulfilment by Amazon (FBA) has allowed us to focus on strengthening our brand and strategizing on new product launches, instead of worrying about our sales or operations. We are excited to increase our reach via Amazon.sg and soon start selling in Southeast Asia and other countries.”

Hashtag: #Amazon

Amazon introduces new resources for local businesses to expand in Singapore and globally

  • Amazon Global Selling introduced its strategy in 2023 at the Amazon Southeast Asia Seller Summit 2022 today to support the digital transformation of Singapore sellers through cross-border e-commerce.
  • New resources will help local businesses establish their brands in new geographies with support at every step of the selling journey.
  • Day 2 of the Summit continues tomorrow focused on reaching Amazon’s customers in Singapore and opportunities to maximize sales during the peak season.

SINGAPORE – Media OutReach – 26 October 2022 – (NASDAQ:AMZN) – On the first day of the Amazon Southeast Asia Seller Summit 2022, Amazon Global Selling introduced innovative tools and services to help sellers in Singapore, Malaysia, and the Philippines grow their brands online locally and on an international scale. Nearly 4,000 small and medium-sized businesses (SMBs) joined Day 1 of the Summit physically and virtually to learn how they can sell to international customers on Amazon stores worldwide, with thousands more expected to join on Day 2, covering Amazon Singapore opportunities. The event was organized to provide businesses with the information, skills and tools needed to grow along with the expanding cross-border e-commerce sector, while becoming more resilient against economic uncertainties in the future.

According to an Amazon survey with domestic e-commerce sellers and traditional export companies in Singapore, Malaysia, and the Philippines, nearly seven in 10 plan to expand to new countries in 2022. Almost all (96%) who were surveyed will also consider cross-border e-commerce activities in the future, motivated by the opportunity to build a global brand, and increase their customer base from overseas.

This comes as the e-commerce sector is projected to continue flourishing in the region. Based on the early commissioned research results by AlphaBeta, the value of Business-to-Consumer (B2C) e-commerce sales earned by Singapore firms from overseas sales has the potential to nearly double by 2027 if they invest in cross-border e-commerce. The share of e-commerce sales for Micro-SMEs is estimated to be 45% in 2022 and has the potential to increase to 69% by 2027.

There are nearly 2 million SMBs selling on Amazon, and third-party sales represent nearly 60% of total sales. Amazon Global Selling empowers sellers and supports their long-term development. Key initiatives in 2023 will focus on making going global faster and easier:

  • Support sellers’ cross-border digital transformation through Amazon’s global scale and resources
    o With the addition of the newly opened Amazon Belgian Store, Amazon now covers 22 stores in over 200 countries, and supports 27 languages. At the end of 2021, Amazon had more than 400 fulfilment centers across the globe. Same-day Amazon Prime delivery service now covers more than 50% of the US.

  • Incubate entrepreneurship and support brand owner success globally
    o On top of free brand-building tools such as Brand Registry and Brand Stores, Amazon.com has introduced more innovative brand-building tools such as Premium A+ Content and Amazon Creative Services hub. The new Growth Opportunities tool suggests and quantifies the sales impact of valuable actions to improve a brand’s storefront.
    o Amazon Global Selling is growing its local support for global sellers in Singapore, with expanding local support teams, Seller Community events, forums, and the addition of more Amazon Global Selling Ambassadors such as Naoki Matcha and Pristine.

  • Roll out more innovative tools and services to empower businesses at all stages of selling globally
    o Amazon is constantly listening to the voice of sellers and has made investments focused on several common themes that sellers face when expanding globally, namely, understanding local demand/preferences, compliance, inventory management and cross-border payments. This year, Amazon.com has launched many new innovative products and services available to global sellers that can help address those challenges, including Amazon Product Opportunity Explorer, Manage Your Compliance dashboard, Amazon Warehousing & Distribution and Seller Wallet.

  • Introduce more global initiatives and enhance local support to sellers
    o Amazon Global Selling will strengthen cooperation with local partners and third-party providers to jointly drive digital transformation and provide support in areas such as cross-border taxes, overseas warehousing, delivery service and brand compliance. We will continue to improve seller education resources and seller training programs for sellers at different stages of development. Besides, sellers new to selling on Amazon.com and the European stores can avail up to US$50,000 in new seller support, including Fulfilment by Amazon and Amazon advertising credits.

Anand Palit, Head of Global Selling, Southeast Asia, said, “With many small and medium enterprises now selling online, they stand at the cusp of booming opportunities all around them. The opportunity for capturing a slice of the international e-commerce pie is ripe, which small businesses should look to leverage. Our new solutions will help them smoothen the journey in cross-border e-commerce development, and bring the world and its customers closer to them. Whether businesses are just getting started online or have been selling on Amazon stores worldwide, we will continue to support their growth so they can thrive in an international playing field.”

With the theme ‘Small Businesses, Big Ambitions‘, the Summit continues tomorrow in a hybrid format – online via an Event App, and in person at the Marina Bay Sands Convention Centre in Singapore. Day 2 of the Summit will dive into selling on Amazon.sg, and innovative features such as Amazon Easy Ship to support local sellers reach and fulfil orders to local customers. The Summit will also explore opportunities to scale and export to Malaysia via a single workflow.

Jan Lim, Country Leader Singapore Marketplace, Amazon Singapore, said, “I am proud to see that many local businesses on Amazon.sg, such as Bizgram and Spigen, have started relying on the tools and programs we offer sellers, including Fulfilment by Amazon and Easy Ship. We offer a robust service provider network and educational resources for support in logistics and storage, account management, support to create listings for sellers, and advertising optimization. SMBs are a part of Amazon’s DNA so we will keep ramping up investments as part of our firm belief in their success.”.

Register now to attend key sessions, including:

  • Keynote by Tiffany Lung, retail analyst for Inside Retail Asia, on the 2023 outlook of Asian e-commerce trends and how brands can connect with consumers.
  • Amazon Singapore presentation on how brands can make the most of Amazon.sg’s merchandizing tools during key shopping events.
  • Amazon Singapore’s insights into product selection and category trends.

For new and existing sellers to reach customers overseas (Day 1) and within Singapore (Day 2), the free two-day event provides opportunities to network with Amazon leaders, successful Amazon sellers, and third-party e-commerce service providers.

For more information and registration, please visit: https://sell.amazon.com.sg/seller-summit-2022.

About Amazon Global Selling
Amazon Global Selling helps businesses from anywhere in the world to launch a global business, reach Amazon customers around the world and build international brands. Through selling on Amazon online stores, sellers of different types and scale can reach Amazon’s millions of Amazon customers worldwide, including 200 million+ Prime customers in overseas Amazon online stores; and more than five million business and institutional buyers in the USA, Europe, and Japan.

For more information about selling on Amazon, please visit http://sell.amazon.sg

Appendix

Amazon Sellers featured at the Amazon Southeast Asia Seller Summit 2022

Stev Tam, founder of Petite Simone, a bags and accessories brand on Amazon (North America) said: “Built upon the concept of fast and approachable fashion, we listen to the needs and wants of consumers, and push out designs to cater to their feedback. Based on consumer reviews, we can optimize a product and make it available online within 30-40 days. This has helped us in our sales by setting Petite Simone apart from other brands in this saturated industry. This is how we stay true to our tagline ‘crafted to your style’. Besides using Amazon brand tools, our marketing team works with local influencers, key opinion leaders & live streamers, which has allowed us to gain more brand awareness and wider exposure. These are the main factors contributing to our month-on-month sales growth of 80-90% even as a relatively new brand.”

Quanda Ong, founder of Gnome & Bow, a brand offering leather bags and wallets inspired by storybook classics on Amazon.com, said: “For local Singapore brands, we need to dream big. I do strongly believe that Singapore can be known for craftsmanship, design, creative flair, and we can share this with the world. Within the first month of listing our products on Amazon.com, we received over 2 million views for 1 product – impressions we could not possibly see in Singapore alone. Now, we have our sights set for sales from North America to make up half of our total sales as the potential is huge. We are excited to offer consumers in Singapore, the US, and Europe good quality leather goods without breaking the bank.”

Steven Teo, Marketing Director for Baby K, a baby products brand for modern parents on Amazon (North America), said: “As parents ourselves, we understood first-hand what to look out for in baby products. As a marketer, Amazon’s rich data on consumer trends, searches, and reviews are a marketer’s dream. These two starting points helped us blend the art and science of product R&D. With the new Product Opportunity Explorer tool, we can collect even more product information — directly from Amazon — about popular or up-and-coming baby accessories that should be on our radar based on consumer preferences. Such data-driven insights help us make more confident decisions on what North American consumers want.”

Niraj Agarwal, Co-founder, Bizgram, a computer and IT hardware brand on Amazon Singapore, said: “Since August 2021, we have grown tremendously on Amazon.sg and increased our monthly sales by more than 300%. We are thrilled to be able to expand our selection and now offer more than 3,000 products. These new products have helped increase our revenue too, thanks to Amazon’s support with optimized pricing, Sponsored Ads, help with customer service and sales events such as Prime Day. We hope to continue growing in Singapore and beyond with Amazon.”

Joon Seo An, founder of Spigen, a Korean phone cases and accessories brand on Amazon Singapore, said: “Our volume of products sold via Amazon has increased by 400% within a year, from July 2021. Fulfilment by Amazon (FBA) has allowed us to focus on strengthening our brand and strategizing on new product launches, instead of worrying about our sales or operations. We are excited to increase our reach via Amazon.sg and soon start selling in Southeast Asia and other countries.”

Hashtag: #Amazon

Miss Brazil Crowned Miss Grand International 2022

Isabelle Menin, the winner of Miss Grand International 2022.

Isabelle Menin from Brazil was crowned the new Miss Grand International 2022 on Tuesday evening.

Infor Picks Singaporean Terry Smagh to Helm Asia Pacific and Japan

Asian leader and SaaS veteran sets sights on aggressive cloud adoption across the fastest-growing region for Infor

SINGAPORE – Media OutReach – 26 October 2022 – Infor, the industry cloud company, today announced the appointment of Terry Smagh as senior vice president and general manager for Asia Pacific and Japan. Based in Singapore, Smagh will be responsible for growing Infor’s business and driving customer success across key markets in the region, including Australia and New Zealand, Greater China, Japan, India, Southeast Asia and Korea.

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Singaporean Terry Smagh is named Senior Vice President & General Manager, Infor Asia Pacific & Japan

“Terry is a seasoned expert in the Asia Pacific enterprise software market and comes armed with over 20 years of international experience in driving exponential revenue and market growth,” shared Wolfgang Kobek, executive vice president and general manager for international business at Infor. “We are thrilled to have him onboard to lead our fast-growing APJ region, which is rife with opportunity. As Asia’s businesses seek to scale their investments in technology, they are looking for software that will help drive greater agility, efficiencies, resilience, and innovation across their operations, at speed and scale. With Terry’s passion for people and unyielding devotion to driving exceptional customer-centric outcomes, I am confident that he will lead our team and customers into the next stage of growth, and further strengthen Infor’s roots in the APJ region.”

Smagh brings a deep industry expertise in SaaS and data analytics to his role at Infor and has a proven track record in helping customers transform and grow their businesses across the region. He joins Infor following senior leadership roles at BlackLine, IBM, and Qlik, where he played an instrumental role in driving revenue growth opportunities and profitability.

A Singaporean at heart, Smagh also has an extensive understanding of local and regional market nuances and growth opportunities, having worked in regional roles for most of his career.

With a background in entrepreneurship, Smagh is passionate about scaling businesses and grooming leaders, and a huge believer of “get the right team, and the rest will follow”. “We are in a people business — empathy, humility and respect are the attributes I look for in a leader,” said Smagh. “It’s about developing and motivating a high-performing team that’s collaborative, thrives under pressure and enjoys coming to work every day. I believe that we can foster success and commitment through culture and constant reinforcements on holistic customer engagements and experiences. My goal for talent retention and recruitment is simple – we must continue to stay interested and vested in our people, and create a Best Place to Work in the process.”

“Businesses today have moved past the point of merely navigating economic recovery and uncertainty. Instead, they are doubling down and investing aggressively in building the competencies, technologies and skillsets that will truly position them to thrive in a new era of business, and fast. Cloud will continue to play a crucial role in that,” said Smagh. “I am honored to be joining the Infor family and I believe that Infor’s unique, purpose-built CloudSuites for industry position us well to deliver on these demands, and to accelerate greater time-to-value for businesses. This is an increasingly crucial competitive differentiator for organizations, and I look forward to working closely with my team to deliver on that crucial difference for our customers.”

Smagh will be responsible for spearheading growth for Infor across a broad range of sectors in APJ, including industrial manufacturing, food and beverage, automotive, high tech, distribution and logistics.

Media Contact:
Phyllis Tan
Infor Asia Pacific & Japan
phyllis.tan@infor.com
+65 9799 9133
Hashtag: #Infor

About Infor

Infor is a global leader in business cloud software specialized by industry. We develop complete solutions for our focus industries. Infor’s mission-critical enterprise applications and services are designed to deliver sustainable operational advantages with security and faster time to value. Over 60,000 organizations in more than 175 countries rely on Infor’s 17,000 employees to help achieve their business goals. As a Koch company, our financial strength, ownership structure, and long-term view empower us to foster enduring, mutually beneficial relationships with our customers. Visit .

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