By partnering also with LALIGA, La Liga Portugal, the Royal Moroccan Football Federation and with the renewal of the agreement with the ATP Tour, Haier reinforces its global sports partnership strategy.

BERLIN, Sept. 5, 2025 /PRNewswire/ — Haier, ranks first in the global retail volume of major home appliance brand sales, today announced multi-year global partnerships with Liverpool Football Club and Paris Saint-Germain. The agreements unite two of the most followed football clubs in the world with a brand known for user-centred innovation.

Today at IFA Berlin, executives from both clubs joined Haier to witness the unveiling of Haier’s new brand strategy and to announce the partnerships globally. Under the partnerships, Haier will activate across stadium, digital and retail touchpoints; deliver exclusive fan experiences; and explore co-branded smart-home products that bring matchday energy into everyday life.

“We are thrilled to elevate our sports marketing strategy by partnering with Liverpool Football Club and Paris Saint-Germain – two of the world’s most celebrated champion clubs. Their relentless pursuit of excellence and spirit of innovation deeply resonate with Haier’s entrepreneurial DNA and our commitment to building a truly global brand. Through these partnerships, we aim to inspire, connect, and create richer, smarter experiences for fans and consumers worldwide.” said Haishan Liang, Vice Chairman of the Board of Directors and President of Haier Group. “Great teams win through precision, teamwork and constant improvement. We build products the same way: designed around people, powered by technology, and proven in daily use.”

“Haier is an ambitious, innovative, and world-leading brand, and we welcome them to the LFC family,” comments Ben Latty, Chief Commercial Officer at Liverpool Football Club. “As the leading home appliance supplier, Haier has built a reputation for quality and a strong presence in markets all over the world. This global reach aligns with the scale of Liverpool Football Club’s global fanbase, and we’re excited to see this partnership come to life and look forward to working together.”

“We are very pleased to welcome Haier to the Paris Saint-Germain family.” said Richard Heaselgrave, Chief Revenue Officer at Paris Saint-Germain. “As a global leading home appliance brand, Haier is part of people’s everyday lives. This partnership is a unique opportunity to bring the Club even closer to our fans around the world, both at the stadium and at home.”

In football, Haier also partners with LALIGA—one of the most watched football leagues globally—, Liga Portugal—one of the fastest-growing national leagues in Europe—, and the Royal Moroccan Football Federation—a top-ranked national team in Africa with increasing global visibility. These partnerships underscore the strategic centrality of Spain, Portugal, and Morocco in Haier’s football roadmap.

As part of its brand-new dual-sponsorship strategy in the world of sport that includes tennis, Haier has renewed its strategic partnership with the ATP Tour through 2028. The brand tournament portfolio will include: the Plava Laguna Croatia Open (Umag), ABN Amro Open (Rotterdam), BMW Open (Munich) and the prestigious season-ending Nitto ATP Finals in Turin. The extension will see Haier continue to receive on-court brand visibility, premium hospitality experiences and on-site product integration at select ATP Tour events, providing a global platform to showcase its latest smart living innovations. The brand will also benefit from exposure across the ATP’s digital channels, reaching an online audience of more than one billion. In the tennis world, Haier continues its partnerships with Roland-Garros and the Rolex Paris Masters as well as with the Australian Open and the Mutua Madrid Open, further consolidating tennis as a premium platform in its global strategy.

As part of this new phase, Haier will expand its role as ATP Gold Partner, not only in the Home Appliances category but now also in Home Entertainment & TV, reinforcing its cross-category visibility and ongoing dialogue with a global fan base.

“Extending our partnership with Haier shows the value and impact of our collaboration so far”. Says Rodolphe Tastet, ATP Vice President, Partnerships. “Since joining forces in 2023, we’ve worked closely to showcase Haier’s premium technology to the ATP’s global audience. We’re proud to keep building on that momentum, reinforcing our shared commitment innovation and excellence”.

The partnership between the brand and the major international tennis events springs from a deep sharing of values, such as elegance, precision and the quest for top-level performance. Qualities that distinguish both the great champions and Haier connected solutions: perfect combination of technique, excellence, and expression of style.

By teaming up with Liverpool Football Club and Paris Saint-Germain, renewing long-term partnership with the ATP Tour and major international tournaments, and reinforcing its presence in LALIGA, Liga Portugal and Moroccan football, Haier is not just placing its name beside champions — it is proving how the world’s number one home appliance brand plays at the same level as the world’s number one clubs and athletes. Together, we turn passion on the pitch and on the court into smarter, more connected living at home. Excellence belongs everywhere — live, cheer, and win with the number ones in the Home of the Champions. Far from being an isolated initiative, these partnerships are the latest chapter in a long-standing story between Haier and sport, a journey built on the belief that sport is a powerful platform to inspire, connect, and create shared value. They enrich a portfolio of prestigious sponsorships already in place across football, tennis, volleyball, and other disciplines, confirming Haier distinctive approach to partnerships: selecting platforms that mirror the brand’s values of excellence, teamwork, and continuous improvement.

In the late 1980s and early 1990s, Candy – now part of Haier Europe – was the main sponsor of Liverpool Football Club, an era that remains one of the most iconic chapters in the club’s history. With today’s announcement, the story comes full circle, reinforcing the Group’s long-standing connection to football and its global fan communities.

HAIER MEANS SPORT
Haier connection with sport is broad, strategic, and global, reflecting a true multisport identity. From volleyball courts in China to the clay of Roland-Garros, from the cricket stadiums of South Asia to the football arenas of Europe and Africa, Haier has built a sponsorship model that adapts to local passions while reinforcing its global vision. This philosophy is reflected in Haier’s wide portfolio of references, each designed to meet the real needs of consumers while respecting cultural specificities and local habits.

Whether it’s a washing machine tailored for the care of traditional and delicate fabrics, or an air conditioner capable of operating even during power surges, every solution is conceived to make life better for people everywhere.

The same vision guides Haier sports sponsorship strategy: a portfolio of partnerships that reflects local passions while serving a global purpose. From football pitches to tennis courts, from Europe to Asia and Africa, Haier invests in platforms that resonate authentically with people’s lives, turning sport into a universal language that unites technology, culture, and emotion under one shared story: Play with the Number Ones.

About Haier Group
Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions, with the purpose of “More Creation, More Possibilities”. Haier has always been user-centered and has built a landscape of three pillars: Smart Living, Comprehensive Health Industry, and Digital Economy Industry. The company has established 10 R&D centers, 35 industrial parks, and 163 manufacturing centers, achieving a global revenue of USD 55.9 billion in 2024. Haier has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 7 consecutive years. Additionally, Haier has held the No.1 position in Euromonitor Global Major Appliances Brand for 16 consecutive years. Haier has 8 listed companies, with its subsidiary Haier Smart Home named among the Fortune Global 500 and Fortune World’s Most Admired Companies.

About Liverpool Football Club
Founded in 1892, Liverpool Football Club is one of the world’s most historic and famous football clubs, having won 20 League Titles, including the Premier League, eight FA Cups, 10 League Cups, six European Cups, three UEFA Cups, four European Super Cups, 16 Charity Shields, two Women’s Super League titles and one Women’s Championship. As a socially responsible Club, Liverpool Football Club is proud of the work it does via the award-winning The Red Way, its ongoing commitment to creating a better future for its people, its planet and its communities. This includes efforts to improve club-wide sustainability, enhance Equality, Diversity & Inclusion in all areas, and create life changing opportunities for children and young people in Merseyside and beyond thanks to its official charity, LFC Foundation.

About Paris Saint-Germain
Founded in 1970 and crowned UEFA Champions League winners for the first time in 2025, Paris Saint-Germain (PSG) is France’s most successful sports Club and a leading force on the European stage. Under Qatar Sports Investments (QSI) ownership since 2011, PSG has grown into a multi-sport institution, excelling in men’s and women’s football, handball, judo, and Esports. In 2022, U.S.-based Arctos Partners invested in the Club to support its long-term growth strategy.  With a global fan base exceeding 500 million and a combined social media following of over 230 million across social media, PSG has become a cultural icon, sitting at the intersection of sport, fashion, and entertainment. Collaborations with global brands like Jordan have solidified its status as a globally recognized lifestyle brand. In 2024, the Club inaugurated the Paris Saint-Germain Campus, a state-of-the-art facility that sets new standards for athlete development and performance. As The Club of the New Generation, Paris Saint-Germain blends athletic excellence, cultural influence, and social impact to shape the future of sport and society.

About The ATP 
The ATP’s mission is to serve tennis. As governing body of the ATP Tour and ATP Challenger Tour we entertain a billion global fans, showcase the world’s greatest players at prestigious tournaments, and inspire the game’s next generation. From the United Cup in Australia, to Europe, the Americas and Asia, the stars of the game battle for titles and PIF ATP Rankings points at ATP Masters 1000, 500 and 250 events, and Grand Slams. All roads lead to the Nitto ATP Finals, our prestigious season finale held in Turin, Italy. Featuring only the season’s best 8 singles players and doubles teams, the tournament sees the crowning of the year-end ATP World No. 1, presented by PIF, the ultimate achievement in tennis. For more information, please visit www.ATPTour.com.

HONG KONG, Sept. 5, 2025 /PRNewswire/ — As Hong Kong’s new stablecoin regulatory framework officially takes effect, the city’s Over-the-Counter (OTC) market is facing a seismic shift. According to a Hong Kong government press release, all OTC platforms, regardless of size, are now required to apply for a “Digital Asset Trading” license. This significant tightening of compliance standards is expected to force many smaller exchanges and money changers to exit the market.

This regulatory overhaul is creating a bifurcated market. On one hand, large crypto funds and market makers are acquiring tokens at substantial discounts through private OTC deals, locking in high-profit margins with sophisticated hedging strategies. On the other hand, retail investors are left to shoulder the market’s volatility. Faced with these stricter regulations and structural market changes, the industry urgently needs to collaborate and forge a path forward.

In response, UD Blockchain and Check Point are proud to jointly present the Hong Kong OTC Market Trends & Breakthrough Strategy Summit. We extend a formal invitation to industry leaders and visionaries to join us as distinguished speakers and panelists. This is a premier platform to share your expert insights—from compliance deployment and market analysis to Web3 innovations—and collectively shape the future blueprint for Hong Kong’s Web3 and OTC landscape.

Summit Highlights:

• Expert Keynotes & Panels: Deep-dive analysis of market dynamics to inspire breakthrough strategies.
• Web3 Project Showcase: Discover the latest cutting-edge technologies and applications.
• Elite Industry Networking: Expand your professional network and explore collaboration opportunities.
• Exclusive Attendee Perks: Witness a live demonstration of the innovative “VCC” solution and receive a complimentary, exclusive Crypto VISA Card.

Seats are limited for this must-attend event. Secure your spot today!

Summit Details:

• Date: October 17, 2025
• Location: Wan Chai, Hong Kong
• Fee: Complimentary
• Register Here: https://reurl.cc/9n0nZx

We look forward to welcoming you as we collectively navigate the path to breakthrough.

About UD Blockchain:
Established in 1998, UD is a leading IT solutions specialist in the Greater China region. With over 25 years of industry experience, we specialize in cybersecurity and Over-the-Counter (OTC) trading systems.
We provide expert technical solutions to more than 20,000 corporate clients across diverse sectors, including finance, payments, and exchanges. Our commitment is to help clients establish secure and efficient fund settlement and risk management systems, enabling their digital transformation and sustainable growth.

About Check Point:
Check Point Software Technologies Ltd. is a leading AI-powered, cloud-delivered cyber security platform provider protecting over 100,000 organizations worldwide. Check Point leverages the power of AI everywhere to enhance cyber security efficiency and accuracy through its Infinity Platform, with industry-leading catch rates enabling proactive threat anticipation and smarter, faster response times. The comprehensive platform includes cloud-delivered technologies consisting of Check Point Harmony to secure the workspace, Check Point CloudGuard to secure the cloud, Check Point Quantum to secure the network, and Check Point Infinity Core Services for collaborative security operations and services.

HANGZHOU, China, Sept. 5, 2025 /PRNewswire/ — Perimeter protection is the essential first line of defense in physical security, acting as a critical barrier against unauthorized access and safeguarding valuable assets. However, traditional perimeter security systems often struggle with false alarms, environmental interference, and costly manual verification — issues that can undermine both safety and efficiency. As threats grow in sophistication and perimeter security needs become more dynamic, organizations require smarter, more adaptive solutions that can deliver accurate detection and real-time response.

SourceSecurity.com and Hikvision have collaborated to release a new white paper exploring how intelligent perimeter security powered by large-scale AI and multi-sensing technologies are transforming perimeter defense. The white paper offers a comprehensive look at how integrated AI-powered video analytics, thermal imaging, radar, and fiber-optic sensing systems can overcome legacy challenges to deliver precise, scalable, and cost-effective security.

• Challenges with traditional perimeter security protection
  Conventional perimeter security often suffers from persistent false alarms caused by animals, weather, or environmental noise. Poor sensor reliability under fog, rain, or low-light conditions, combined with labor-intensive manual alarm verification, limits effectiveness and increases operational costs. Remote sites face additional hurdles related to power and network access, complicating deployment.
• Smart integration of AI and sensing technologies
  Advancements in large-scale AI models and sensor fusion now enable perimeter security systems to detect and verify threats with unprecedented accuracy and speed. Intelligent cameras with embedded AI reduce false alarms by more than 90%, thermal imaging ensures reliable detection regardless of weather or lighting, radar offers wide-area scanning with automatic target tracking, and fiber-optic sensing enables long-distance intrusion detection without heavy infrastructure.
• Tailored solutions for diverse perimeter security needs
  The white paper details how different combinations of these perimeter security technologies serve short-, medium-, and long-range perimeters—providing optimized detection, verification, and rapid response for various environments including industrial sites, logistics hubs, remote facilities, and critical infrastructure.

Download the full white paper to explore how the new generation of intelligent perimeter protection powered by large-scale AI and multi-sensing technologies is setting a new standard for security—making systems smarter, faster, and more reliable while reducing false alarms and operational burdens.

LAS VEGAS, Sept. 5, 2025 /PRNewswire/ — September 9 to 11, Ampace will return to RE+ 2025 with a defining milestone: the industry’s first mass-produced semi-solid battery cells, set to mark a new era of safer, denser, and more efficient energy storage—from data centers to homes.

This year’s showcase reflects Ampace’s steady progression from pioneering R&D to real-world impact. With over 20 years of expertise in lithium-ion battery technology and a proven track record of zero safety incidents, Ampace continues to deliver solutions that prioritize safety, reliability, performance, and user experience.

At RE+ 2025, Ampace is proud to unveil its next leap forward:

1. 10C Semi-Solid LFP Cells ‒ Now in Mass Production Already

In March 2025, Ampace launched its 10C semi-solid LFP battery cells, already powering PU200 systems and PR-S4 deployments worldwide. With a 10C continuous discharge rate and 20% higher energy density, these cells deliver a more efficient energy storage across critical applications.

2. Comprehensive Safety Testing ‒ Delivering Zero-Incident Performance

With 69 million cells delivered—zero safety incidents, zero recalls—Ampace sets the global benchmark for battery safety. Its semi-solid-state technology significantly reduces the risk of electrolyte leakage, delivering a substantial enhancement in overall safety performance. Beyond the lab, Ampace products have also demonstrated their reliability in real-world environments, including rigorous deployment in Chile, further underscoring Ampace’s commitment to safety.

3. U.S. Market Relevance ‒ Advancing Localization for Sustainable Growth

From stabilizing the grid to optimizing space-constrained data centers and enabling EV compatible home storage, Ampace is addressing U.S. energy challenges head-on.

In California, Ampace powered a 500,000-square-foot cold storage facility in Madera, California providing 12-18 hours of daily backup. This ensures stable supply, secure operations for farmers, and lowers 40% annual carbon emissions.

By prioritizing safety in every design, Ampace is committed to industrializing the future of energy, bringing innovative technologies to markets worldwide.

Join Ampace at RE+ to experience how it industrializes the future of energy storage—safer, stronger, and ready for the world.

Booth V11699
September 9-11
The Venetian Expo, Las Vegas

Medidata eCOA was the highest Leader recognized in the evaluation, supporting over 1M+ patients and reducing study build timeline by up to 50% compared to the industry standard

SINGAPORE, Sept. 5, 2025 /PRNewswire/ — Medidata, a Dassault Systèmes brand and leading provider of clinical trial solutions to the life sciences industry, has been recognized as a Leader in Everest Group’s Life Sciences Electronic Clinical Outcome Assessment (eCOA) Products PEAK Matrix® Assessment 2025. The report assessed 19 providers based on their demonstrated success in delivering products and driving impact within the life science industry, solidifying Medidata eCOA as a powerful solution for clinical trials and medical breakthroughs.

“As the Leader in the eCOA market for over a decade, Medidata solutions, services, and support have been foundational to thousands of global studies across every indication,” said Nisarg Shah, research director, Everest. “Built on its reputation as the global Leader in clinical research technology, Medidata eCOA continues to revolutionize the market with innovations like Medidata Designer, which drastically reduces study design and startup timelines. Medidata’s commitment extends to delivering world-class expert advisory and scientific support services, helping with trial success, higher quality data, and superior experiences for patients and sites alike.”

Driving the Medidata Patient Experience forward, Medidata eCOA combines cutting-edge technology and operational expertise to launch studies faster than the industry standard and maintain top data integrity, reducing study build time by up to six weeks compared to the industry standard of 12 or more weeks. With its recent partnership with Cogstate, Medidata eCOA was further enhanced with scientific rigor that aims to reduce rater burden and enhance signal detection in Central Nervous System (CNS) trials.

“Achieving a Leader position in Everest Group’s eCOA PEAK Matrix® Assessment underscores Medidata’s relentless pursuit of innovation and our profound impact on enhancing the clinical trial experience for both sites and patients,” said Matt Noble, senior vice president, Patient Experience, Medidata.

Medidata’s consistent recognition by Everest Group in 2023 and 2024 for Decentralized Clinical Trials – a core element of the Patient Experience – underscores its leadership in the clinical trial space. Further accolades for Medidata Rave EDC and Medidata Rave CTMS, integral parts of the Medidata Data Experience and Medidata Study Experience, highlight the company’s unwavering dedication to patients, sites, and sponsors, driving improved clinical trial operations and accelerating the delivery of life-saving therapies to market.

To learn more about Medidata eCOA and the Everest Group report, visit here and here.

About Medidata

Medidata is powering smarter treatments and healthier people through digital solutions to support clinical trials. Celebrating 25 years of ground-breaking technological innovation across more than 36,000 trials and 11 million patients, Medidata offers industry-leading expertise, analytics-powered insights, and one of the largest clinical trial data sets in the industry. More than 1 million registered users across approximately 2,300 customers trust Medidata’s seamless, end-to-end platform to improve patient experiences, accelerate clinical breakthroughs, and bring therapies to market faster. A Dassault Systèmes brand (Euronext Paris: FR0014003TT8, DSY.PA), Medidata is headquartered in New York City and has been recognized as a Leader by Everest Group and IDC. Discover more at www.medidata.com. Listen to our latest podcast, from Dreamers to Disruptors, and follow us at @Medidata.

About Dassault Systèmes

Dassault Systèmes is a catalyst for human progress.  Since 1981, the company has pioneered virtual worlds to improve real life for consumers, patients and citizens.  With Dassault Systèmes’ 3DEXPERIENCE platform, 370,000 customers of all sizes, in all industries, can collaborate, imagine and create sustainable innovations that drive meaningful impact.  For more information, visit: www.3ds.com.

About Everest Group  
Everest Group is a leading global research firm helping business leaders make confident decisions. Everest Group’s PEAK Matrix® assessments provide the analysis and insights enterprises need to make critical selection decisions about global services providers, locations, and products and solutions within various market segments. Likewise, providers of these services, products, and solutions, look to the PEAK Matrix® to gauge and calibrate their offerings against others in the industry or market. Find further details and in-depth content at www.everestgrp.com.  

Disclaimer  

Licensed extracts taken from Everest Group’s PEAK Matrix® Reports may be used by licensed third parties for use in their own marketing and promotional activities and collateral. Selected extracts from Everest Group’s PEAK Matrix® reports do not necessarily provide the full context of our research and analysis.  All research and analysis conducted by Everest Group’s analysts and included in Everest Group’s PEAK Matrix® reports is independent and no organization has paid a fee to be featured or to influence their ranking.  To access the complete research and to learn more about our methodology, please visit Everest Group PEAK Matrix® Reports.