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JJ-Lurgi expands global footprint and strengthens R&D

With its global headquarters in Southeast Asia, 30 years of expertise, and strengthened R&D capabilities, JJ-Lurgi is now expanding its leadership worldwide.

SINGAPORE – Media OutReach – 26 April 2022 – JJ-Lurgi, the life sciences joint venture of diversified industrial conglomerate, Jebsen & Jessen Group, and industrial gases and technology provider, Air Liquide, announces today a new global strategy to expand its market presence beyond South East Asia, with a five-year goal to have 50% of its business growth to come from beyond the region. The expansion marks a key milestone for Jebsen & Jessen Group, with JJ-Lurgi being its first business unit setting its sights on international markets.

Celebrating 30 years of growth and innovative solutions, JJ-Lurgi is expanding its global footprint with a new strategy.
Celebrating 30 years of growth and innovative solutions, JJ-Lurgi is expanding its global footprint with a new strategy.

The announcement of this new global strategy coincides with a significant milestone for JJ-Lurgi as it commemorates its 30th anniversary this year. The company is celebrating 30 years of growth and expansion — beginning as a small Malaysian-based company to becoming today a leading technology supplier for the oils, fats, oleochemicals, and biofuels industries in South East Asia and China. Capturing the majority of the market share, JJ-Lurgi is currently a market leader in the South East Asian oleochemicals industry.

The oleochemicals market was valued at nearly US$ 27.3B in 2021 and is anticipated to grow at a CAGR of 6.2% from 2021 to 2027. Produced mainly by processing plant-derived oils, oleochemicals are essential for everyday life and are commonly found in cosmetics, soaps, pharmaceuticals, and other chemical products.

“This new strategy will allow JJ-Lurgi to tap on opportunities in the global market as we enter our next stage of growth,” said Jakob Helms, Chief Executive Officer of JJ-Lurgi. “As the market leader of the oleochemicals market in ASEAN and China, we are excited to accelerate and scale our business on a global scale. We look forward to developing our core competencies and technologies to bring the best to our customers across more markets.”

“We are proud of the successes that JJ-Lurgi has achieved in the past 30 years to become one of the industry’s market leaders in the region. The new global strategy signifies an important milestone for Jebsen & Jessen Group, reflecting our commitment to the Group’s Advance & Build strategy as we grow our existing businesses,” said Per Magnusson, Chief Executive Officer of Jebsen & Jessen Group.

With the new strategy in place, it sets a blueprint for JJ-Lurgi’s expansion and further solidifies JJ-Lurgi’s silent but steady growth beyond ASEAN. Over the past years, the company has already fulfilled orders from countries outside the South East Asia region, such as Brazil, Paraguay, the United States, and Pakistan, worth over US$ 15.8 million. As part of the global strategy, the company has identified South Asia, and North and South America, as its initial priority markets for expansion.

This major move will also see JJ-Lurgi strengthening its research & development (R&D) capabilities by tapping into the region’s growing and diverse talent pool, with investments going towards a new R&D department. With an enhanced focus on R&D, JJ-Lurgi aims to develop new technologies, backed by German technology, that are attuned to its clients’ needs. This will fuel the improvement of the company’s technological capabilities, product offerings, and market expertise, which will benefit new and existing customers and partners.

About JJ-Lurgi

JJ-Lurgi Engineering is a joint venture between Jebsen & Jessen Group and Air Liquide Global Engineering & Construction Solutions. We are a market leader in South East Asia with a growing global presence. The synergy of our German engineering roots elevated by a new generation of in-house expertise based in Asia keeps us attuned to our clients’ needs. With more than 30 years of experience, we produce highly customisable products that fit our clients’ needs, reducing waste and cost. Our technologies include: Oil Seeds Extraction, Edible Oil Refining, Fats Modification, Oleochemicals and Methyl Ester (Biodiesel).

For more information, visit us at .

About Jebsen & Jessen Group

We are an ASEAN focused industrial conglomerate. Our business spans manufacturing, engineering, and distribution activities.

We have five core business units: Cable Technology, Ingredients, Life Sciences, Packaging and Technology. Through our network of companies spanning 31 locations, including 10 manufacturing facilities in Cambodia, China, Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam, our 3,000 people work as one to develop meaningful products and services for the 20,000 customers we serve.

For more information, visit .

#Jebsen&JessenGroup

The issuer is solely responsible for the content of this announcement.

Covid Infections Continue Downward Trend Despite New Year Celebrations 

Lao New Year in Luang Prabang.

Daily Covid infections in Laos have not seen a major increase following the Lao New Year holiday, according to health officials. 

Trend Micro Unites Industry with Most Powerful and Complete Security Platform

An ecosystem of native and third-party integrations provides visibility and control across the entire attack surface

HONG KONG SAR – Media OutReach – 26 April 2022 – Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, announced the launch of Trend Micro One, a unified cybersecurity platform with a growing list of ecosystem technology partners that enables customers to better understand, communicate, and lower their cyber risk.

Organizations are battling on all fronts to face mounting cyber risks from their complex and growing attack surface with stretched teams and siloed security products. The unified security platform approach delivers a continuous lifecycle of risk and threat assessment with attack surface discovery, cyber risk analysis, and threat mitigation and response.

Inaugural partners of the Trend Micro One technology ecosystem include: Bit Discovery, Google Cloud, Microsoft, Okta, Palo Alto Networks, ServiceNow, Slack, Qualys, Rapid7, Splunk, and Tenable.

Kevin Simzer, COO of Trend Micro, shared, “We are so proud that ecosystem partners and even some competitors value integrating into our platform. Collectively we help enterprises fight the bad guys known as cybercriminals. Alone we are strong, but together our industry is unstoppable in helping customers eliminate security gaps anywhere, identify internal and external enterprise assets, and take critical steps to mitigate them.”

According to Gartner®, “vendors are increasingly acquiring or developing these adjacent technologies and integrating them into a single platform. The benefits are best realized when this integration minimizes consoles and configuration planes and reuses components (e.g., endpoint agents) and information.[1]

“We all know that digital transformation is table stakes for the post-pandemic enterprise. But this comes with additional risks: a bigger target for threat actors to aim at and more visibility and security coverage gaps for them to hide in,” said Jeremiah Grossman, CEO of Bit Discovery. “Trend Micro’s approach stands out from the crowd — notably with its blend of multiple sources of asset and risk visibility, including external attack surface visibility powered by Bit Discovery. Trend Micro’s platform helps customers quickly get a prioritized and comprehensive understanding of their attack surface.”

As a unified platform, Trend Micro One delivers powerful risk assessment capabilities, but the ecosystem partners extend that to make it the most complete in the industry. Joint customers benefit from truly connected visibility, better detection and response capabilities, and comprehensive protection across security layers and systems.

Trend Micro One supports this approach by enabling customers to:

  • Discover the attack surface: Identify, monitor, and profile cyber assets in customers’ environments.
  • Understand and continuously assess risk: Analyze risk exposure, the status of vulnerabilities, the configuration of security controls, and types of threat activity.
  • Effectively mitigate risk: Ensure the right preventative controls and take swift action to mitigate risk and remediate attacks across the enterprise by leveraging Trend Micro’s threat and risk intelligence.

To find out more about the Trend Micro One platform, please visit: https://www.trendmicro.com/en_hk/business/products/one-platform.html


[1] Gartner – Predicts 2022: Consolidated Security Platforms Are the Future, Charlie Winckless, Joerg Fritsch, Peter Firstbrook, Neil MacDonald, Brian Lowans, 1 December 2021GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

About Trend Micro

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro’s cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world.

#TrendMicro

Myanmar’s Junta Government Calling for Peace Talks with Rebel Groups

Members of the "Peacock Generation" activist troupe, some of whom are dressed as part of the "People's Defence Forces" (PDF), waving Yangon Student Union flags during a traditional "Thangyat" performance in Kayin state. (Photo: AFP)
Members of the "Peacock Generation" activist troupe, some of whom are dressed as part of the "People's Defence Forces" (PDF), waving Yangon Student Union flags during a traditional "Thangyat" performance in Kayin state. (Photo: AFP)

The chief of Myanmar’s junta, General Min Aung Hlaing, has called for face-to-face peace talks with the heads of the nation’s many ethnic rebel groups.

RENOVA and PTSC signed Memorandum of Understanding (MOU) on Collaboration for Offshore Wind Power Project in Vietnam

TOKYO, JAPAN – Media OutReach – 26 April 2022 – On April 25, 2022, RENOVA, Inc. (headquartered in Tokyo, Japan, hereinafter called “RENOVA”) and Petro Vietnam Technical Services Corporation (headquartered in Ho Chi Minh City, Vietnam, hereinafter “PTSC”) held a signing ceremony for a memorandum of understanding (hereinafter “This MOU”) on a collaboration for an offshore wind power project.

According to the MOU, RENOVA and PTSC will establish a cooperative relationship on scouting, preparation, offshore survey, development, construction, implementation, operation and maintenance of the offshore wind power project planned in Vietnam with a view towards commercialization.

This signing ceremony was arranged in a special ceremony at the Asia Green Growth Partnership Ministerial Meeting (AGGPM)’s Public-Private Forum organized by the Japanese government as an action helpful to Asia’s energy transition in line with the Asia Energy Transition Initiative (AETI) announced by the Japanese government in May 2021. Mr. Yosuke Kiminami, the founding President and CEO of RENOVA, and Mr. Le Manh Cuong, the President and CEO of PTSC participated in the ceremony online.

“I am very delighted to form a close cooperative relationship with PTSC, which has advanced technologies for the construction of offshore facilities in Vietnam, where the continued growth of the renewable energy industry is anticipated. RENOVA will work harder on decarbonization in the country in cooperation with the Vietnamese government, the provincial government, partner companies and local residents,” says RENOVA’s founding President and CEO Mr. Yosuke Kiminami.

PTSC’s President and CEO Mr. Le Manh Cuong comments, “It is encouraging for us to build a partnership with RENOVA, which has expertise in the overall development of renewable energy projects, including engineering and financing. We will work together with RENOVA towards the commercialization of the offshore wind power project.”

#RENOVA #PTSC

The issuer is solely responsible for the content of this announcement.

Colgate’s latest electric toothbrush that is ‘Tailored for Your Smile’ launches on Shopee

Colgate is meeting the oral care needs of Gen Z and Millennial consumers and offering exclusive deals with its Brand Spotlight campaign on Shopee Mall

MANILA, PHILIPPINES – Media OutReach – 26 April 2022 – Colgate, the global leader in oral care, collaborates with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, to launch their new electric toothbrush that is ‘Tailored for Your Smile’. The electric toothbrush was developed based on the brand’s research into category and cultural trends to create product innovations that suit the lifestyle of modern consumers. It is only available online and in five markets — Singapore, Malaysia, Thailand, Vietnam and Philippines, and shoppers can look forward to special launch deals only on Colgate’s official store on Shopee Mall.

The new electric toothbrush lets users personalise their brushing experience with 10 levels of vibration intensities and 4 different cleaning modes — squeaky clean, sparkle, gum care and night spa. With a total of 33 combinations, users can customise their brushing experience for just what they need.

It comes packed with smart features that provide real-time “coaching” for the best brushing experience, including its smart pressure sensor to remind users to apply less pressure when brushing their teeth, a quad pacer that pulses when it is time to change the brushing area, and a built-in timer of two minutes for optimal efficiency.

Yves Briantais, Vice President Marketing, Asia Pacific, Colgate-Palmolive said: “We are extremely happy and excited to launch Colgate’s first smart electric toothbrush on Shopee to help people in the Philippines noticeably improve their oral health. With a large and fast-growing base of digital consumers in this region, we decided to adopt a digital-first approach aimed at reaching and serving them with an engaging and tailored online shopping experience. We hope to encourage consumers to upgrade from their trusty manual toothbrushes to one that can bring them a personalised brushing experience.”

Martin Yu, Director at Shopee Philippines, said, “In the past year, we are seeing more consumers shopping online for essential products, with 8 times more users shopping online at least once a month on Shopee Mall. We have been working with brands such as Colgate to expand our product variety to meet this increasing demand. With Oral Care as our fastest-growing subcategory, we are glad to be the exclusive e-commerce platform to bring Colgate’s innovative smart electric toothbrush to our shoppers. We will continue partnering with brands to offer shoppers access to greater convenience, variety and value all-year-round through Shopee Mall.”

Last year, Shopee and Colgate-Palmolive signed their first Memorandum of Understanding (MoU) to jointly drive e-commerce penetration for the Personal Care category on Shopee in the region. It marked a key milestone in deepening collaboration on multiple fronts to accelerate growth of Colgate-Palmolive’s digital commerce business across Southeast Asia and Taiwan by more than 20x by 2025. Oral Care is the fastest-growing subcategory on Shopee, driven by increasing consumer demand for trusted brands and innovative products.

Starting this year, Colgate-Palmolive became a strategic partner under Shopee’s Regional Champion Brands Programme[1], which will help to strengthen Colgate-Palmolive’s online presence and deliver more of their innovative and high-quality products to millions of households through Shopee’s extensive reach.

‘Tailored For Your Smile’ Brand Spotlight

Through the campaign, Colgate aims to make the latest addition to their roster of superior oral health technology easily accessible to Filipino shoppers. On 29 April, users can enjoy a rewarding shopping experience with Shopee-exclusive deals on Colgate’s smartest electronic toothbrush, including:

  • 50% off and extended warranty on the NEW Colgate Electric Toothbrush
  • Exclusive bundles for the Colgate Electric Toothbrush and Colgate Portable Water Flosser
  • Up to 50% off storewide discounts
  • Up to PHP100 in vouchers
  • Free gifts with every purchase

Colgate will also treat lucky Shopee users to up to PHP15,000 in coins and up to PHP65,000 in vouchers when they play Shopee Lucky Prize.

Find out more about the Colgate Tailored For Your Smile campaign at https://shopee.ph/colgatepalmolivephilippines or Colgate’s Official Facebook and Instagram pages.

Download the Shopee app for free on the App Store or Google Play Store.


[1] Regional Champion Brands Programme is an exclusive, by-invite only program open to top brand partners, aimed to better support brands in accelerating their growth on the regional and local levels.

About Colgate-Palmolive

Colgate-Palmolive Company is a caring, innovative growth company reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, the Company sells its products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA Skin, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. The Company is recognized for its leadership and innovation in promoting environmental sustainability and community well-being, including its achievements in saving water, reducing waste, promoting recyclability and improving children’s oral health through its Bright Smiles, Bright Futures program, which has reached more than 1.3 billion children since 1991. For more information about Colgate’s global business and how the Company is building a future to smile about, visit www.colgatepalmolive.com.

About Shopee Mall
Shopee Mall is the region’s leading online mall offering one-stop access to a wide range of international and local brands and retailers. Shoppers can enjoy three guarantees delivered by Shopee Mall — 100% authentic products, free returns and free shipping. With always-on deals, entertainment and a robust loyalty programme, Shopee Mall offers an unparalleled online shopping experience and best value all year round. Shopee Premium was introduced in 2020 to add greater variety to Shopee Mall. Users can shop from a curated selection of premium fashion, beauty and lifestyle products from renowned luxury brands.

#ColgatePalmolive #Shopee

The issuer is solely responsible for the content of this announcement.

Prudential and Nervotec enter exclusive partnership to bring better health to communities in Asia and Africa

Video-based technology enables people to measure vital signs and track stress levels on Pulse app

SINGAPORE, HONG KONG SAR – Media OutReach – 26 April 2022 – Prudential has partnered with Singapore-based Nervotec, a digital health company, to help people better manage and monitor their health and stress levels on a daily basis.

LEE-Boon.jpg

Lee Boon Huat, Chief Digital Officer, Prudential

Users of the Pulse by Prudential app (Pulse) will be able to measure their vital signs, such as heart rate, heart rate variability, respiration rate and oxygen saturation levels simply by scanning their face with a mobile phone. These measurements, which can be obtained instantly, can be used to determine daily stress levels, emotional well-being and general fitness levels.

The new feature, named “My Pulse Daily”, will be made available first to consumers in The Philippines and Singapore. Pulse is an AI – powered mobile app designed to bring holistic health and wealth solutions to Prudential’s customers and the communities in its markets across Asia and Africa.

Lee Boon Huat, Prudential’s Chief Digital Officer, said that the company is expanding its digital health ecosystem to help more people lead healthier lives.

“We continue to enhance the capabilities of Pulse with new features that are relevant to consumers in our 17 markets across Asia and Africa. Through Nervotec’s cutting-edge technology, we make it easier for people to access reliable evidence-based information, to better understand how their bodies respond to different activities and be able to take remedial actions to improve their health,” said Mr Lee.

Jonathan Lau, CEO and founder of Nervotec, said the company is excited to partner with leading insurer Prudential to democratise digital health.

“With Prudential’s Pulse app, we will be able to reach out directly to billions of consumers in Asia and Africa. Our contactless technology is accessible through a mobile phone which means that people can monitor their health anywhere, anytime. More importantly, we provide users with tailored insights so that they are empowered to take charge of their health journey,” said Mr Lau.

Nervotec’s health service is backed by modern image processing technology known as remote photoplethysmography (rPPG).

Tracking stress levels through a facial scan

The social and economic uncertainties brought about by the Covid-19 pandemic has caused an increase in stress. In a study conducted by Milieu across six countries in South East Asia, Singapore (81%) and The Philippines (78%) top the list with respondents agreeing that it is stressful living in their countries, followed by Malaysia (61%), Thailand (59%), Indonesia (51%) and Vietnam (42%)[i].

Long-term stress can contribute to physical and mental illness. In Singapore, more than 160,000 people are admitted to public hospitals every year for stress-related illnesses. The country spends about US$2.3 billion (S$3.1 billion), or 18 per cent of its total healthcare expenditure, on stress-related illnesses annually[ii].

“By enabling people to monitor and track their stress levels, we hope to provide them with insights on how work, relationships, and physical stress such as aches and pains, impact their daily well-being. Through Pulse, we can help people journey towards a healthier self and reduce their risk of disease through our fitness tracker, diet recommendations and telemedicine service,” added Mr Lee.

A tool for corporate health and wellness

When taken together, the measurements of stress level and vital signs can enable users to assess their overall sense of well-being and whether they are fit to work for the day. This is especially relevant in industries where shift work is prevalent, and where roles are physically demanding or customer-facing.

Small and medium-sized enterprises (SMEs) are some of the early users of Nervotec’s services. Angjolie Mei of The Life Celebrant, an SME client of Prudential in Singapore said, “Getting daily health insights empowers our team to take greater ownership of their health and well-being. For instance, with better understanding of their physical and mental health state, they can schedule time to have a break from work when they need. For a company like us with a small workforce, it is important to ensure that the wellbeing of employees is looked after so we can sustain a consistent level of productivity.”

Pulse is part of Prudential’s strategy to provide affordable and accessible healthcare and to make financial planning simpler to everyone throughout Asia and Africa. Launched in Malaysia in August 2019, Pulse is now active in 17 markets and 11 languages in Asia and Africa, and has been downloaded more than 32 million times. It features a growing suite of health, wealth and wellness services such as a symptom checker and health assessment, personal wellness services, and video consultations with certified doctors and specialists.

About Prudential plc

Prudential plc provides life and health insurance and asset management in Asia and Africa. The business helps people get the most out of life, by making healthcare affordable and accessible and by promoting financial inclusion. Prudential protects people’s wealth, helps them grow their assets, and empowers them to save for their goals. The business has more than 18 million life customers and is listed on stock exchanges in London (PRU), Hong Kong (2378), Singapore (K6S) and New York (PUK).

Prudential is not affiliated in any manner with Prudential Financial, Inc. a company whose principal place of business is in the United States of America, nor with The Prudential Assurance Company Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

About Nervotec
Nervotec is the world’s first provider of HaaS (Healthcare as a Service), a software only solution that measures and analyses physiological biomarkers remotely and contactlessly across multiple mobile platforms.

Nervotec’s proprietary video-based technology enables the rapid measurement of physiological biomarkers with medical grade accuracies, while creating actionable insights on stress and heart health.

Nervotec’s solutions are used in professional sports, construction, insurance, healthcare, and governmental sectors worldwide.

Through its technologies, Nervotec is transforming the way people access healthcare, truly enabling healthcare anywhere.

About Pulse by Prudential
Pulse by Prudential (Pulse) is an all-in-one app that offers holistic health and wealth management solutions to consumers. Powered by Artificial Intelligence (AI), Pulse serves as a health and wealth partner to users. It is designed to help people prevent, postpone, and protect against the onset of diseases, as well as make informed financial decisions to protect and grow their wealth.

Pulse is part of Prudential’s strategy to make healthcare and financial security more accessible to more people by leveraging digital technologies and best-in-class partnerships. Launched in Malaysia in August 2019, Pulse is active in 17 markets and 11 languages in Asia and Africa, and has been downloaded more than 32 million times.

Pulse is currently available on the Apple/Google Play stores in Cambodia, Hong Kong, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Taiwan, Thailand, Vietnam in Asia, and Cameroon, Ghana, Kenya, Nigeria, Uganda and Zambia in Africa.

For more information, log on to .

#Prudential

The issuer is solely responsible for the content of this announcement.

Babel Finance: accelerating mainstream adoption of cryptocurrencies will drive Bitcoin price all-time-high in 2022

HONG KONG SAR- Media OutReach – 26 April 2022 – Yulong Liu, Head of Global Partnership at Babel Finance, has provided his most recent forecast for Bitcoin’s market price. Yulong Liu made the comments at the Bitcoin Conference 2022. He believes that increased global instability is boosting mainstream investors’ interest in cryptocurrencies, which is predicted to propel Bitcoin’s price to a new all-time high in 2022.

As a result of the conflict in Ukraine, cryptocurrencies are gaining popularity among mainstream investors. To mitigate risks, sovereign wealth funds and high net worth individuals are contemplating diversifying away from traditional investments.

“We are seeing an increasing number of inquiries from traditional investors and clients who want to diversify their portfolios by investing in crypto assets. We anticipate that these needs will continue to drive Bitcoin’s price higher, with the possibility of a new all-time high this year,” Yulong Liu stated.

More clarity on Asia’s regulatory rules is also likely to help many conventional Asian investors overcome their reservations about investing in crypto assets. Singapore has enacted legislation mandating virtual asset service providers in the city-state that solely do business overseas to be licensed after prohibiting the advertising of investing in crypto assets to retail investors in November 2021.

Based in Babel Finance’s Singapore office, Yulong Liu said, “We think these measures are consistent with the Singapore regulator’s perspective of progressively developing a suitable regulatory regime for cryptocurrency firms while prioritizing investor safety over outright bans and limits. As these regulatory frameworks improve, Bitcoin firms that adapt will have access to stronger development prospects.”

Notes to editors and readers

The report is based on the author’s own research, analysis, and judgment and does not constitute an investment recommendation. Babel Finance assumes no responsibility for any consequences that readers may have.

About Babel Finance

Babel Finance is a global leading crypto financial services provider, offering institutional and HNWI investors professional services covering crypto lending and crypto trading.

The company is backed by prominent investors, including Sequoia Capital China, Tiger Global Management, BAI Capital, Zoo Capital, Dragonfly Capital, and NGC Ventures.

With a business focus in Asia, Babel Finance operates a business headquarters in Singapore, and has established close cooperative relationships with major global exchanges, custodians, investment funds, and mining institutions.


#BabelFinance

The issuer is solely responsible for the content of this announcement.