The Mint earns global industry recognition for a double-sided Extraordinarily High Reliefpure silver coin celebrating the Year of the Dragon and its collaboration with McGill University on a more environementally responsible gold refining process
OTTAWA, ON, May 1, 2025 /PRNewswire/ — The Royal Canadian Mint is delighted to have twice earned global recognition for its coin manufacturing execellence and innovation by winning the Best Commemorative Silver Coin and the Best Collaboration coin awards of the 2025 Mint Directors Conference (MDC). The Mint was first recognized for its 2024 $50 Pure Silver Coin – Year of the Dragon, a new technical achievement that enhances the relief of a stunning Wood Dragon design to an impressive height of 4.7 mm on the reverse and created a rear view of the dragon in an equally impressive obverse relief. As well, our partnership with the Department of Chemistry at Montreal’s McGill University, to develop a more environmentally responsible gold refining process, was recognized as the global minting industry’s best collaboration.
The 2025 MDC is host to the prestigious Coin Awards, recognising industry achievements in the design, production, packaging, and distribution of commemorative and circulating coins worldwide.
“The Royal Canadian Mint is passionate about innovating to keep demonstrating the excellence and artistry of our world-famous coin products, as well as the sustainability of our processes,” said Marie Lemay, President and CEO of the Royal Canadian Mint. “To be recognized in two award categories by the Mint Directors Conference judges is a tremendous peer endorsement of our commitment to finding new ways to delight our customers while finding more caring and sustainable ways to continue leading the global minting community.”
Designed by Canadian artist Simon Ng, our award-winning pure silver coin celebrates the Year of the Wood Dragon through an elaborate EHR engraving of a dragon, the fifth sign in the Chinese Zodiac. Framed by a laser-engraved pattern that represents the wood element, the dragon is shown moving among the clouds of a night sky illuminated by the moon, its tail coiled to form the shape of lucky number 8. A rear view of that same scene is rendered in EHR on the obverse. Above the obverse engraving appears the effigy of Queen Elizabeth II by Susanna Blunt, accompanied by a special device of four pearls symbolizing her four different effigies to have graced Canadian coins, as well as the double date of her reign.
The goal of the Mint’s work with McGill University is to transform gold refining by replacing the longstanding Miller Chlorination process, which relies on the injection of chlorine gas separate impurities from molten gold. Our collaboration has, at a lab scale, resulted in a process that eliminates chlorine gas almost entirely by introducing an acoustic mechanochemical process to catalyze a chemical reaction with a mild reagent. The process, which yields pure gold in soluble form is non-toxic and less energy-intensive, and is safer for people and the environment.
This innovation builds on previous work done by the Mint in 2019 to reduce chlorine use in its gold refining operations. At that time, the Mint introduced acid-less separation (ALS) technology, that reduced the use of chlorine gas by more than 50% in the Ottawa refinery.
Images and video of the 2024 Pure Silver Coin – Year of the Dragoncan be found here.
About the Royal Canadian Mint
The Royal Canadian Mint is the Crown corporation responsible for the minting and distribution of Canada’s circulation coins. The Mint is one of the largest and most versatile mints in the world, producing award-winning collector coins, market-leading bullion products, as well as Canada’s prestigious military and civilian honours. As an established London and COMEX Good Delivery refiner, the Mint also offers a full spectrum of best-in-class gold and silver refining services. As an organization that strives to take better care of the environment, to cultivate safe and inclusive workplaces and to make a positive impact on the communities where it operates, the Mint integrates environmental, social and governance practices in every aspect of its operations.
SINGAPORE – Media OutReach Newswire – 1 May 2025 – Fieldnotes, a premier online cake delivery service known for its artisanal creations, is unveiling its exclusive Mother’s Day collection titled ‘In Bloom, For Her’. The collection invites customers to show their love and appreciation for mothers with nature-inspired flavours and feature a special Mother’s Day weekend event at the brand’s Neil Road outlet, where attendees can experience unique offerings and create their own custom room sprays.
A Blooming Celebration of Flavours and Floral Pairings
This year’s ‘In Bloom, For Her’ Mother’s Day collection is all about celebrating the quiet strength and grace of mothers with flavours that evoke nature’s beauty. One of the highlights is Fieldnotes’ fan favourite Pistachio Praline cake, an indulgent creation that brings together the roasted depth of premium Sicilian pistachios, delicate layers of nutty crunch, and smooth, mellow cream. Comforting and elegant, it’s a cake designed for meaningful moments and heartfelt sharing.
Alongside this, the brand is offering two exclusive bundles, each pairing its Mother’s Day cakes with beautiful, nature-inspired bouquets: a sweet preserved rose and a rustic mix of dried blooms.
“We wanted this Mother’s Day collection to feel like a love letter in dessert form – soft, sincere, and carefully crafted to make mums feel deeply cherished,” said Ms Heng Li Jin, Director. “With one of our best-sellers, the Pistachio Praline Cake and the floral bundles, we’re bringing nature’s beauty and the sweetness of dessert together to create something truly special.”
An Exclusive Experience: Create A Custom Room Spray and More
To make this year’s Mother’s Day even more memorable, Fieldnotes will be hosting a special two-day event at their Neil Road outlet on May 10th and 11th, from 1 pm to 5 pm each day. It’s the perfect way to complement the gift of cake with an experience that speaks to the senses.
At the event, guests can take part in the Bespoke Scent Bar, in collaboration with Apricot & Co., where they can choose from a selection of scents to create their own personalised fragrance. And for an extra touch of love, attendees can write heartfelt messages to their mums on postcards provided at the event.
“We wanted to offer something more than just cakes this year,” the spokesperson continued. “Our goal is to provide an experience where customers can connect with the spirit of the occasion, create something personal, and leave with a lasting memory of their celebration.”
A Taste of Love for Mum: Available Online and In-Store
The ‘In Bloom, For Her’ Mother’s Day collection is now available to order online at fieldnotes.com.sg and at Fieldnotes’ physical outlets, including the Neil Road location where the event will take place. Whether it’s a sweet treat to enjoy at home or a thoughtful bundle that combines beautiful blooms with cake, there’s something for every mum this Mother’s Day.
This year, celebrate the quiet strength and unwavering support of maternal figures, expressed through thoughtful gestures of respect and appreciation.
For more information on the ‘In Bloom, For Her’ Mother’s Day collection or to place an order, visit fieldnotes.com.sg. Keep up with all the latest updates and event news by following Fieldnotes on Instagram at @fieldnotessg. Hashtag: #OnlineCakeOrderDeliverySingapore #OnlineCakeDeliverySingapore #CakeDeliverySingapore
The issuer is solely responsible for the content of this announcement.
About Fieldnotes
Fieldnotes, a renowned online cake order delivery shop in Singapore, crafts nature-inspired cakes that blend unique flavours with fruits, tea, herbs, and cacao. Each cake is freshly made to order, ensuring exceptional quality and taste. With over 10 years of experience, Fieldnotes has earned the trust of leading brands and dessert lovers alike. The brand operates three locations—Neil Road, The Woodleigh Mall, and Tampines 1—offering both dine-in and to-go options, along with same-day or next-day cake delivery for selected desserts to provide a convenient and delightful experience.
NEW YORK, May 1, 2025 /PRNewswire/ — Ulike, a global leader in advanced at-home skincare technology, is set to launch its highly anticipated ReGlow LED Light Therapy Mask in the US on May 7, 2025. This advanced LED mask features a suite of new technology to help balance oily skin, reduce acne, even out skin tone, and restore radiance with anti-aging results seen in just four weeks.
Already popular in Asian markets, ReGlow is FDA cleared and is now set to launch in the US initially priced at $429.
Equipped with 272 high-performance LEDs, twice the number found in most standard LED masks, the ReGlow provides powerful at-home skin treatment that can both enhance radiance and smooth wrinkles while reducing redness and acne in a matter of weeks.
“Healthy, radiant skin is the foundation of a fresh, youthful look,” says Ulike GM Leona Liu. “At Ulike, we’re leading the way in making effective, affordable skincare treatments accessible from the comfort of home. Our new ReGlow LED Light Therapy Mask is packed with smart features — and delivers the most powerful LED treatment available today.”
The Ulike ReGlow is equipped with a groundbreaking 272 professional-grade LEDs – twice the number found in most standard LED masks. This delivers faster, more powerful results that significantly reduce redness and clear acne in just 2 weeks, while smoothing wrinkles for a youthful, radiant complexion in as little as 4 weeks.[1]
ReGlow also leverages advanced 360° Mirror Reflection technology, incorporating a highly reflective inner surface that captures and redirects the LED light, amplifying light irradiance by 77.4% compared to direct exposure for even, full-face coverage and faster results.[2]
The mask’s 3D ergonomic structure and woven straps offer a secure, snug fit, ensuring the device stays in place for delivering precise light therapy. It also features a 1-cm gap from the skin to evenly distribute light, minimizing heat buildup and irritation, while soft padding around the eyes provides added comfort and eye protection.
ReGlow also features 4 different therapy modes in one mask, easily adjusted in the settings for different skincare requirements.
Glow Mode for a brighter complexion and reduced melanin, revealing radiant skin in just 8 minutes.
Firm Mode smooths out fine lines and enhances skin firmness for a more youthful appearance.
Rejuvenate Mode calms redness and strengthens the skin’s natural barrier, promoting healthier skin.
Clear Mode targets acne and improves overall skin health for clearer, smoother skin.
The Ulike ReGlow LED Light Therapy Mask will be available for purchase starting May 7 2025 through the Ulike website and select online retailers. More details can be found in the Ulike ReGlow press kit [link]
About Ulike
Since 2013, Ulike has harnessed the power of clinical technology to create luxurious, comfortable, and cost-effective at-home skincare solutions. The brand is known for its FDA-cleared, dermatologist-recommended IPL and LED beauty devices, designed to deliver professional-grade results from home. With over 7 million units sold across 17 countries, Ulike continues to lead in innovation, investing heavily in research to provide cutting-edge beauty-tech solutions.
1 Certified by SGS (Report No. GZCPCHE23000377-01_CN & GZCPCHE23000377-04_EN) Individual results may vary. 2 Based on testing in Glow Mode and compared to direct light exposure. Individual results may vary.
SAN FRANCISCO, May 1, 2025 /PRNewswire/ — Theori, a leading offensive security firm specializing in advanced threat simulation, today announced a new agreement with Okta, the leading independent Identity partner. This engagement will leverage Theori’s world-class red-team expertise and innovative automated security platform to bolster Okta’s Secure Identity Commitment (OSIC), the company’s long-term commitment to lead the industry in the fight against Identity attacks.
The agreement establishes Theori as one of Okta’s trusted security service providers, offering specialized red-team assessments, comprehensive security consulting, and deployment of its automated penetration testing solution. This integrated, multi-layered approach ensures continuous security validation at scale, optimizing resources, and reducing security risks proactively.
“In today’s complex digital environment, proactive security requires going beyond conventional approaches,” said Brian Pak, CEO and co-founder of Theori. “Our relationship with Okta represents a shared commitment to anticipating and neutralizing threats before they materialize, continuously enhancing security resilience, and staying one step ahead of adversaries.”
Theori’s engagement reflects Okta’s commitment to security excellence, combining expert manual assessments simulating real-world attack scenarios with Theori’s state-of-the-art AI-powered security testing. By emphasizing sustainable and scalable security solutions, Theori will help enhance Okta’s market-leading identity and access management capabilities across human, non-human and agentic AI identities.
“Okta is committed to being one of the most secure companies in the world through engagement with leading security researchers, services and a culture that always puts security first” said Charlotte Wylie SVP, and Deputy CSO, Okta. “Our work with Theori will help us to further strengthen Okta’s security program by utilizing sophisticated adversarial simulations and continuous security testing against realistic threat scenarios.”
About Theori
Theori is a pioneering cybersecurity firm based in Austin, Texas, specializing in offensive security research, red teaming, and AI-driven security solutions. Trusted by over 100 global organizations including Google, Microsoft, and Samsung Electronics, Theori’s automated security platform enables continuous vulnerability detection at scale, making enterprise-grade security accessible to organizations of all sizes. With a team of world-class hackers, the company provides unparalleled expertise in identifying and addressing complex security challenges to help organizations strengthen their security posture.
SAN FRANCISCO, April 30, 2025 /PRNewswire/ — Appier, a global AI-native AdTech and MarTech company, announced its successful collaboration with L’Oréal on the AI-powered transformation of SkinCeuticals’ e-commerce platform, showcasing a full-funnel, data-driven strategy that delivered measurable results and set a new benchmark for AI in the beauty e-commerce sector.
L’Oréal Leverages Appier AI to Scale SkinCeuticals’ eShop
Powered by Appier’s Ad Cloud and Personalization Cloud, and in partnership with Omnicom Media Group (OMG), L’Oréal significantly enhanced SkinCeuticals’ marketing performance, achieving a 152% quarter-over-quarter increase in ROAS, a 400% uplift in CVR among hesitant users, and a 48% boost in total on-site revenue.
Appier’s AI solutions enabled L’Oréal to strategically identify and engage high-value customer segments. The Ad Cloud used advanced segmentation, behavioural analysis and time-sensitive offers to strengthen purchase intent and improve ad efficiency. Meanwhile, the Smart Conversion Optimiser within the Personalisation Cloud targeted hesitant users with personalised incentives that lifted coupon performance while protecting profit margins.
These capabilities were further supported by data-informed promotional strategies. L’Oréal scaled back incentives during high-demand periods and increased engagement in quieter seasons to sustain conversion momentum. This strategic modulation of campaign intensity helped strike a balance between growth and profitability.
“Appier helped us accelerate AI transformation in advertising and marketing, boosting revenue while improving operational effectiveness,” said Maggie Hui, SkinCeuticals & Kérastase E-Commerce Manager at L’Oréal. “From behavior-triggered campaigns and time-sensitive offers to advanced segmentation and seamless user experiences, Appier’s technology played a crucial role in turning data insights into action.”
As AI becomes a core part of brand strategy, this success story highlights the power of combining deep customer insights with intelligent automation to unlock sustainable growth through innovation.
About Appier
Appier (TSE: 4180) is an AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of “Making AI Easy by Making Software Intelligent,” Appier’s mission is to help businesses turn AI into ROI. Appier is listed on the Tokyo Stock Exchange’s Prime Market and operates in 17 cities worldwide. Visitwww.appier.com for more company information, and ir.appier.com/en/ for more IR information.
STEINHAGEN, Germany, April 30, 2025 /PRNewswire/ — Plasmatreat’s Openair-Plasma is used to specifically clean, activate or coat the surfaces of battery cells and housings. This creates perfect adhesion conditions for adhesives, paints, coatings and sealants – without the use of environmentally harmful solvents. The inline treatment, which takes only a few seconds, increases the quality, safety and efficiency of battery production and supports the development of sustainable mobility and energy storage solutions.
Openair-Plasma activation of a prismatic battery cell before cell-to-cell bonding. (Copyright: Plasmatreat GmbH)
Plasmatreat GmbH of Germany develops systems for non-contact surface treatment using Openair-Plasma. This is a high-energy plasma beam that selectively cleans, activates or coats materials. In battery production, the technology ensures that components can be perfectly joined, painted or coated, and that adhesives, seals or insulating materials adhere to surfaces – without the use of solvents.
PlasmaPlus is a particularly innovative process. The plasma is enriched with special substances that form an ultra-thin protective layer when applied. These layers protect sensitive battery materials from corrosion, improve electrical insulation or serve as an environmentally friendly bonding agent. In cell production, when applying insulation, in module construction or when sealing battery housings, plasma technology offers advantages in terms of quality, efficiency and costs.
Further plus points: The treatment takes place directly in the production line – in a matter of seconds, precisely and automatically. This means that even large quantities can be processed efficiently. Plasma replaces time-consuming mechanical or chemical pre-treatment, reduces the consumption of resources and cuts down on waste, as all components are pre-treated evenly. Even particularly sensitive materials such as thin films can be treated gently and without damage.
“Our technology makes an important contribution to the quality and safety of battery systems,” explains Lukas Buske, Managing Director at Plasmatreat. “Without perfect adhesion, there is no reliable battery – Openair-Plasma and PlasmaPlus make an important contribution to efficiency and quality in battery production, in seconds and without any chemicals.”
Plasmatreat works with leading battery manufacturers and system builders worldwide – always with the aim of creating innovative solutions for a sustainable future.
What is Openair-Plasma?
Plasma is also known as the fourth state of matter, alongside solid, liquid and gas. When additional energy is added to a gas, it becomes ionized and enters the energetic plasma state. Whether plastic, metal, glass or paper, plasma technology is used to change the properties of the surface according to the requirements of the process.
SHANGHAI, April 30, 2025 /PRNewswire/ — On April 24, 2025, The 2025 Vietnam-China-ASEAN International Energy Expo was held in Hanoi, Vietnam. This expo aimed to promote exchanges and cooperation between the two countries in the energy sector. Mr. Chen Hao, General Representative of SUS ENVIRONMENT in Vietnam was invited to attend and deliver a keynote speech.
The expo, themed “Vietnam-China-ASEAN Cooperation and Development in Power and Green Energy Industries — A Win-Win Approach Towards Low Carbon Emissions,” established a platform for technological exchange and cooperation in renewable energy between Vietnam and China.
Nguyen Thai Son, Executive Vice President of the Vietnam Energy Association, noted that Vietnam is currently undergoing a critical phase in the global energy transition, moving towards a greener, cleaner, and lower-emission direction. It presents a dual challenge of economic development and environmental sustainability for Vietnam’s energy sector.
As the world’s largest provider of waste-to-energy equipment and technology, and one of the top three global investors and operators in WtE projects, SUS ENVIRONMENT shared its advanced waste-to-energy technologies and green energy solutions.
Since establishing its representative office in Vietnam in 2020, SUS has achieved significant growth over the past five years, securing major projects including the Ninh Binh Project (500 tons/day) and the Ho Chi Minh City Tam Sinh Nghia WtE Project (Phase I: 2,600 tons/day), making it one of the largest WtE investment and operation entities in Vietnam.
About SUS ENVIRONMENT
SUS ENVIRONMENT is the world’s largest provider of waste incineration equipment and technology, as well as one of the top three investors and operators of waste-to-energy projects (low-carbon Eco-industrial parks) globally.
As of December 2024, SUS ENVIRONMENT has established 11 management centers worldwide, providing environmental and energy services to over 100 million people. It has invested in and constructed 89 waste-to-energy projects (low-carbon Eco-industrial parks), with a daily processing capacity nearly 120,000 tons of municipal solid waste and annual green power generation of approximately 18,000 GWh. Its equipment and technology are applied in 287 waste-to-energy plants across the world, comprising 532 incineration lines, with a daily capacity over 300,000 tons of municipal solid waste.
* Data from the Open Data of AVP Research (Total Design Scale)
Latest research from eight global markets reveals what kids aged 5 to 12 are craving most on holiday
90% are looking for opportunities to connect and make new friends while on holiday
89% want family holidays that feel like stepping into their favourite games, films, and fantasy worlds
85% want make-believe activities, like being a race car driver, zookeeper or astronaut for a day
ABU DHABI, UAE, April 30, 2025 /PRNewswire/ — Parents take note: the kids’ travel wish list has landed! As summer approaches, a new global survey reveals what our young travellers are really dreaming about and—spoiler alert—it’s not just ice cream and cartoons. From friendship quests to superhero adventures, today’s young adventurers have spoken, and they’re bringing big imagination to their travel wish lists. Ready for a vacation that will create unforgettable memories with the kids? Here’s what they’re really looking for!
Craving for connections
Research* was commissioned by Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), polling over 7,000 children aged 5 to 12 and their parents from across nine countries, including France, Italy, Germany, China, UK, US, and India, as well as UAE and Saudi Arabia. The data reveals something both unexpected and universal: 90% of children worldwide want holiday activities that help them make new friends.
In an age of screens and streaming, what kids are genuinely craving is real connection. Whether it’s exploring the children’s library, splashing at a waterpark, or a day out at the aquarium, these shared adventures can easily help children form new bonds that stretch across the globe. Additionally, peer influence also plays a powerful role: 95% of kids want to try activities they can tell their friends about, while 91% are inspired by what their friends have done.
While connection is key, imagination still plays a huge role, with 89% of children saying their ideal holiday lets them experience their favourite video game or movie in real life. These young travellers aren’t just watching, scrolling or gaming, they’re trying to imagine themselves inside those worlds.
H.E. Nouf Mohamed Al-Bushlaibi, Executive Director of Strategic Marketing & Communications at DCT Abu Dhabi, said: “As both a parent and a marketer, I know firsthand how important it is to really listen to kids, to understand what lights them up, what sparks their imagination, and what makes a holiday unforgettable. We commissioned this research to hear what truly matters to children when they look at holidays, and what they told us was inspiring: they want connection, adventure, and the freedom to play out the stories they love. Abu Dhabi brings all of that to life as a place where kids can dream big, try new things, and feel right at home doing it with their loved ones.”
As children from around the world revealed what makes a holiday unforgettable, each country had its own standout passion.
In the UAE, 98% of kids said big, exciting adventures are a must
More than 3 in 4 kids surveyed in India want to visit a museum on holiday
In the UK, 94% prioritise activities they can talk about with friends
German children showed a strong interest in cultural food experiences, with 84% wanting to visit a food market
89% of kids from China want time to relax, play and hang out
Italian kids stood out for their curiosity, with 95% wanting to try activities they’ve never done before
French kids gravitated towards water activities, with 97% wanting to spend a day at a waterpark or enjoying water sports
Children in Saudi Arabia showed a love for variety with 82% wanting to try lots of different cool activities on holiday
In the US, 85% of children are keen to take part in make-believe activities like being a race car driver or zookeeper for the day
The takeaway is simple: kids want to follow their passions. They’re looking for a holiday that blends fun, freedom and the chance to explore their interests in their own way. And they’re looking to do it all with their loved ones. The research also finds that family time remains sacred, even in today’s day and age, with 97% of kids saying that enjoying fun moments with their families is one of their must-haves on their dream holiday.
Abu Dhabi: a playground for imagination
With a diverse range of attractions dotted across the emirate, Abu Dhabi stands out as a “Totally Recommended” holiday destination for families, entirely kid-approved. As kids look for opportunities to play make-believe roles (85%), Abu Dhabi is setting the stage for them to do it all. From cruising through Yas Marina Circuit and exciting animal encounters at Emirates Park Zoo, to donning the capes of their favourite superheroes at Warner Bros. World Abu Dhabi, the emirate is packed with experiences that will make kids feel like they’ve jumped straight into their dream holidays.
And there’s even more to discover. At teamLab Phenomena Abu Dhabi, families can explore a world where art comes alive, light reacts to movement and every step sparks a new surprise. Opening later this year are Zayed National Museum, the national museum of the UAE, and the Natural History Museum Abu Dhabi, which will narrate the story of life on Earth and the origins of our universe.
So, with all of these incredible insights, what does the perfect family holiday actually look like? That’s exactly what we set out to create, by handing the planning over to the kids themselves.
The ultimate travel itinerary: created by kids, for kids
We asked children to design their dream holiday. Not just what they wanted to see and do, but how they wanted to feel, where they wanted to eat, and what kind of pace made the experience fun. The result is a seven-day itinerary filled with culture, big adventures, creative play, nature, and moments to slow down.
From waterparks and wildlife to desert discoveries, the itinerary reflects exactly what today’s young travellers are looking for. And because it’s shaped by the kids themselves, it speaks their language: curious, imaginative and full of excitement. Best of all, every part of it can be experienced right here in Abu Dhabi.
With a Kids Recommended itinerary, we’re handing parents a blueprint to their kids’ ultimate dream holiday. This summer, Abu Dhabi isn’t just about what you can do. It’s about setting your own pace. Whether you’re up for non-stop adventure or slow, easy days with space to wander, everything is close and accessible.
Parents usually need to have kids choose one or two things on a given trip, but Abu Dhabi is the all-in-one family holiday that almost plans itself. It’s everything you want without the “I’m bored” or the “are we nearly there?”… it’s a family destination that gives you space to explore, relax, and spend time together, all at your own pace.
Abu Dhabi is Totally Recommended because whatever kind of holiday you’re looking for, you’ll find it. Watch the experiential film.
About the Department of Culture and Tourism – Abu Dhabi:
The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors and its creative industries, fuelling economic progress and helping to achieve Abu Dhabi’s wider global ambitions.
By working in partnership with the organisations that define the emirate’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism industries.
DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.
For more information about the Department of Culture and Tourism – Abu Dhabi and the destination, please visit: dct.gov.ae and visitabudhabi.ae
Note to Editors:
*Methodology
Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) commissioned independent research, surveying over 7,000 parents and children across multiple markets, including the UK, US, India, China, Germany, France, Italy, Saudi Arabia and the UAE. The research focused on families with children aged 5–12 and included both parent and child responses. Parents were asked about travel decision-making and family holiday priorities, while children shared their dream holiday experiences through engaging, age-appropriate formats such as images and swiping questions. Robust quality controls were applied throughout to ensure data reliability.