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Post-Pandemic: Sino-French Brand Consultancy Agency PLTFRM Leading Global Brands Localization in China

China based, global minded, a decade long of international brand management in China

SHANGHAI, CHINA – Media OutReach – 11 October 2021 – PLTFRM, Sino-French brand management agency specialized in the localization of global brands in China, has upgraded its company image to better convey its strategic development. The new logo symbolizes each of the company’s five main departments: strategy, branding, communication, marketing and e-commerce. It translates the agency’s commitment to creative and business logic for the commercial success of international brand in China.

2022 marks the agency’s 10th anniversary, after years of solution driven projects, PLTFRM’s unique methodological approach grew. Over the past decade, the agency has built a crossover between rapid local execution methods and consistent international brand perspectives. Thanks to its many years of experience and a mix of international and Chinese teams, the agency adapts rapidly to the market change to help global companies seize business opportunities in China.

 

“Since 2012, PLTFRM has executed projects in the FMCG, wines and spirit, cosmetic, finance and luxury industries with a wide range of brands such as Wines of Chile association, Italian luxury sport equipment Technogym, Financial institution ICBC, German coffee maker Melitta etc, and built close partnerships with major e-commerce platforms and channels. The business world is in constant motion, bringing both challenges and opportunities. Our agility in understanding and surfing the market is made through a constant exchange with the main social media and e-commerce actors.

There are many elements for overseas brands to achieve commercial success in China, among which it is very important to find local partners. We have a diverse and integrated international team, that allowing deep understanding yet respecting overseas brands and eliminating cultural gaps. Our tailored localization strategies are formulated based on full understanding and therefore we could select suitable promotion channels in the rapidly changing domestic market. We know as a partner, we need to have two key abilities, namely cognition and mental power.

 

The level of cognition determines whether the strategy formulated when serving clients is correct. At the company level, the mental effort can be understood as continuous and stable efficient execution. In short, only by continuously improving the cognition and execution ability of oneself and the entire team, constantly maintaining communication, and establishing close relationships with major mainstream platforms and channels, we could obtain forward-looking thinking ability, and therefore provide full service for the localization of overseas brands in China. We understand there is a long way to go, and there is still a lot of work to do in the future.” said Qian Dejun, PLTFRM Founder and CEO.

 

“Being a creative agency means always trying something new and exploring new ter- ritories. That also means critiquing what we have done these last 10 years. We have made our share of mistakes and failures, and we all strived to learn from them and thrive. We will continue to explore new promotion and sales channels. For example, we have already innovated our video production capabilities with in-house 3D motion capture and a livestream AR integration studio. These new tools are enhancing our approach to e-commerce. PLTFRM keeps on finding new method to do what we do best: conversion for brand market share growth,” said Alexandre Ouairy, PLTFRM Founder and Director.

 

Since the beginning of 2020, the market faces the reality of a global pandemic, fluctuating international relations, and the rapid changes in the domestic consumer environment.

Furthermore, new marketing model, merging E-commerce and social media video emerged. The e-commerce landscape in China is convoluted. The three most prominent players (Tmall, JD, and Pinduoduo) are fiercely competing, while smaller or new actors, like TikTok, innovate and compose within the scattered landscape, and stood out in the industry. This shows the future of China’s e-commerce is bright with limitless development potential.

 

According to South China Morning Post and eMarkerter, the pandemic is a catalyst rather than the direct cause of e-commerce’s rapid growth, and the e-commerce boom will continue long after coronavirus pandemic ends. In 2022, e-commerce will grow by 11.0%, and e-commerce sales will breach the $3 trillion (forecast $3.085 trillion for 2022) threshold in China.

 

With a methodic combination of creativity and data analytic, PLTFRM provide brands with unique solutions for positioning and effective promotion plan, to deeply interact with the target audience in China to achieve effective conversion. For instance, in 2020, supported by Cherries from Chile, PLTFRM joined forces with a total of 18 major e-commerce platforms and offline channels, including Tmall, JD and Pinduoduo, executeed a common promotion for the Cherries from Chile. The interactive campaign was conceptualised and launched within 3 days, reached 700 million views and helped in achieving a 44% year-on-years growth.

About PLTFRM

PLTFRM is a Sino-French brand management agency specialized in the localization of global brands in China. Founded in 2012, it grows it services to better accompany brands in facing the market. PLTFRM provides one-stop branding solutions for companies: from market researches, analysis and strategy, brand positioning, marketing strategy and execution, digital communication, to e-commerce operations.

The company was co-founded by Qian Dejun and Alexandre Ouairy. Two men with different background, one is Chinese, the other is French. Two men with different experiences, one a seasoned business manager, the other a senior advertising agency creative director. But two men with a common vision and goals, which build PLTFRM’s distinctive culture right from the start. Under their leadership, the agency grew an international creative team which blends worlds, cultures, creativity and business. It became an incubator of ideas to link international brands and local markets.

For more information, please visit www.pltfrm.cn, follow them on Wechat and Weibo.

#PLTFRM

Vientiane Residents Left in the Dark Due to Faulty Streetlights

Streetlights

Residents of Vientiane Capital have been left in the dark after street lights have stopped working in several districts.

Vietnam – Austria cooperate towards the “Green” economy

The ceremony celebrating the National Day of Viet Nam has been formally organised in Vienna, Austria in conjunction with Viet Nam’s commitment to pursuing sustainable development. At the event, the Circular Economy Model that revolves around the coffee tree has drawn international participants’ attention.

VIENNA, AUSTRIA – Media OutReach – 11 October 2021 – On October 8, 2021,  the Embassy of Viet Nam in Austria organised the 76th Vietnamese National Day in Vienna along with the participation of representatives from Austria’s Ministry of European and International Affairs, local administrations as well as leaders of international organisations in Vienna, international friends and overseas Vietnamese in Austria.

H.E. Ambassador Nguyen Trung Kien to host the ceremony

At the Ceremony, the Embassy of Viet Nam collaborated with Minh Tien Group to introduce the implementation of the Circular Economy Model in Viet Nam, in order to inspire the idea of developing sustainable agriculture, preventing climate change, and reducing waste – especially plastic debris. The circular economic principles implemented by Minh Tien are regarded as “breakthrough” developments of the Vietnamese coffee industry which would raise a number of opportunities for properly appreciating the full value of a coffee tree.

In his opening remarks, Ambassador Nguyen Trung Kien stressed that: “Despite impacts of the COVID-19 pandemic, Viet Nam and Austria maintain and strengthen their friendly relationship. Viet Nam wishes to receive the support from Austria, especially in the context where both states are looking forward to the 50th anniversary of their diplomatic relations in 2022.”

“Austria’s Ministry of European and International Affairs will continue to cooperate with Viet Nam towards the 50th anniversary of diplomatic relations between the two countries,” Ambassador Enno Drofenik of the Austria Foreign Ministry said.

H.E. Ambassador Enno Drofenik addresses the ceremony

“Viet Nam should be considered as a successful state in applying nuclear technology for peaceful purposes and responding to global issues in agriculture, environment or healthcare. Viet Nam has been collaborating with the IAEA in projects for controlling plastic debris,” Dr. Najat Mokhtar, Deputy Director-General of the IAEA, said.

Within the Ceremony’s framework, Minh Tien Group proudly presented and exchanged views with international participants on its Circular Economy Model derived from Viet Nam’s coffee tree. Such a story would bring a different and fresh viewpoint on modern and sustainable agriculture in Viet Nam.

Minh Tien Group’s representative said: “For Minh Tien, the Circular Economy Model is a breakthrough solution. In the future, we aim to put our resources into research and development toward innovative technology. That would diversify our environmentally-friendly products with practical value when placed in everyday lives.”

Viet Nam and Austria established diplomatic relations in 1972 and the two states have always maintained cooperation in various fields, especially in trade and investment, science and technology, and capacity building. Additionally, they cooperate and mutually support at international forums and organisations.

Viet Nam is a member state of international organisations and always actively contributes to international forums in Vienna. In September 2021, IAEA’s member states consented to elect Viet Nam to the Agency’s Board of Governors, for the 2021 – 2023 term. As reported, Viet Nam was a member of the Board for several terms and was the President of this body from 2013 to 2014. 

#MinhTienGroup

Laos Records Four New Deaths from Covid-19

Savannakhet Covid-19 Update

Laos has recorded four new deaths today among 309 new cases of Covid-19 across the country.

Sauna Luxe Announced the Release of Exclusive Report – Sauna Secrets: 8 Simple Yet Shocking Secrets to Save Thousands of Dollars on Your Dream Sauna

KUALA LUMPUR, MALAYSIA – Media OutReach – 11 October 2021 – Sauna Luxe launches a new exclusive report named Sauna Secrets: 8 Simple Yet Shocking Secrets to Save Thousands of Dollars on Your Dream Sauna.

 

It features 8 insider tips and comes with a range of resources to help Malaysian consumers invest in a home sauna without a high budget.

 

Read more about the book: https://www.saunaluxe.biz/sauna-secrets

 

Illustrating scenarios that stop consumers from saving thousands of dollars on their dream sauna, this title also reveals why a home sauna is a valuable investment that can save consumers loads in the long run.

 

Some of the topics covered in the book include the 5 most common mistakes made by sauna enthusiasts, 3 insider secrets that will drastically triple the lifespan of a dream sauna, the pros and cons of a portable sauna cabin and the dos and don’ts when customising a dream sauna.

 

The exclusive report will be available for download on Sauna Luxe official website free of charge.

 

The Malaysia-based sauna specialist explains that the author has a clear mission to help Malaysian consumers build their dream sauna even with no experience needed. Sauna Luxe offers valuable insights and expert advice on sauna solutions at a fraction of the cost of conventional sauna building.

 

Many tend to pay a premium to use the spa facility because having a sauna at their own home may seem a little extravagant. However, home saunas are becoming very much on trend. Having a sauna at home used to be a luxury item; but today, as technology advances, home saunas are becoming more affordable.

 

According to the author, investing in a home sauna not only adds value to the home but also offers consumers unexpected, staggering health benefits. Plus, consumers get to enjoy the convenience of being able to disrobe, unwind and relax right at the comfort of their own sweet home.

 

This is the first exclusive report Sauna Luxe has authored. There is particular excitement about this launch because the author presents many case studies, cold hard facts and in a unique voice, as well as revealing some little-known background about the sauna building industry.

 

Full details about the report along with further articles by Sauna Luxe can be found at: https://www.saunaluxe.biz/sauna-secrets

 

About Sauna Luxe

Sauna Luxe is a Malaysia based sauna specialist that thrives on personalised, custom-built saunas. From bathroom models for residential homes to large exclusive sauna rooms for hotel suites or commercial hospitality suites, Sauna Luxe offers one-stop personalised sauna solutions ideal for your domestic and commercial needs.

With over 10 years’ experience in the construction industry, Sauna Luxe offers an impressive array of the finest, customed-design sauna products including, sauna, steam room, jacuzzi with unique features and outstanding performance. You can choose from a wide array of therapeutic features to not only offer your dream but also the functions you desire.

Sauna Luxe also provides pre-sale and after-sales support, including consultation, design, manufacture, delivery, assembly, installation and routine maintenance. From public to private spaces, hotels to condominiums, fitness centres to spas, Sauna Luxe takes pride in the work we do.

Sauna Luxe is passionate about bringing you one step closer to your health and well-being through every facet of saunas. By adapting to today’s ultramodern designs, Sauna Luxe brings your dream sauna ideas to life, and lead you down the path of well-being, happiness, elegance and satisfaction.

#SaunaLuxe

Laos-China Railway to Open for Freight Transport Before Allowing Passengers

Laos-China Railway to open for freight initially
Laos-China Railway to open for freight initially.

The Laos-China Railway will open in December as scheduled but will be used primarily for freight transport, according to an announcement by the Prime Minister of Laos.

Powering Up The Lao Digital Economy Through MOU

A Memorandum of Understanding between the Ministry of Technology and Communications (MTC) and Lao ICT Commerce Association (LICA) was signed on 29th September 2021.

Rhenus announces an expansion on its South Korea Seoul branch and diversifies multimodal solutions with the introduction of landbridge services

The additional landbridge service on the portfolio will enhance capabilities to provide optimised solutions that balance reliability, cost-effectiveness and speed, under the backdrop of challenging supply chain conditions globally.

SEOUL, SOUTH KOREA – Media OutReach – 11 October 2021 – Leading global logistics service provider Rhenus is offering a landbridge service in South Korea. Providing a viable alternative for time-sensitive cargo, the service includes rail connections between South Korea and Europe to cater to markets shipping higher value cargo with medium turnaround times that can be up to 40 percent faster than ocean freight. Within the rail service, weekly departure schedules and door-to-door delivery with dedicated teams in inbound and outbound markets ensuring consistent tracking and management of the entire process.

The landbridge service aims to optimize inventory management by reducing logistics costs compared to air freight options, increase planning reliability and offer a highly secure solution that is faster than ocean freight. It includes daily tracing solutions and caters to various container pick-up and drop-off locations including South Korea, China and European countries such as Poland and Russia for greater flexibility in planning.

As the pandemic continues, the global market for rail freight transportation estimated at USD 159.3 Billion in the year 2020, is projected to reach USD 205.3 Billion by 2026, growing at a CAGR of 4.3 percent, according to market research company Global Industry Analysts Inc.

“The Asia-Pacific market for rail freight transport is expected to gain momentum, as intermodal solutions continue to grow in popularity amidst the evolving supply chain challenges worldwide. The introduction of our Rhenus landbridge service in South Korea will strengthen our existing range of solutions to offer customers more reliable and customised options to plan their imports and exports smoothly within their requirements,” said Patrick Dargel, Managing Director of Rhenus Korea.  

 

Rhenus South Korea expands its Seoul Office to support growth 

Rhenus announced the expansion of its current branch office in Seoul to a bigger office space in order to strengthen its operational capabilities.

The new office, located at 10F Sang Jin B/D 165, Yangwha-ro, Mapo-gu in the middle of Seoul, will provide capacity for its freight services, warehousing solutions, IT solutions, customs brokerage and clearance services in South Korea.

Since its opening in 2016, Rhenus South Korea has built an extensive portfolio in supply chain solutions, specialising in domestic distribution and project cargo handling. It supports industries including electronics, fashion and lifestyle, cosmetics, automotive, machinery, chemical and ship parts.

For more information on Rhenus South Korea, please visit https://www.rhenus.com/en/kr/ .

About Rhenus

The Rhenus Group is one of the leading logistics specialists with global business operations and annual turnover amounting to EUR 5.4 billion. 33,500 employees work at 820 business sites and develop innovative solutions along the complete supply chain. Whether providing transport, warehousing, customs clearance or value-added services, the family business pools its operations in various business units where the needs of customers are the major focus at all times.


#Rhenus