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XTEP Sponsors Top Runner Zhangabek Yessenbol, Achieving Second Place at the Almaty Half Marathon 2025

ALMATY, Kazakhstan, April 21, 2025 /PRNewswire/ — Professional sportswear brand XTEP has sponsored top Almaty runner Zhangabek Yessenbol in the Almaty Half Marathon 2025 on April 20, who finished second with a remarkable time of 01:07:05, wearing XTEP’s 160X 6.0 PRO trainer. As one of the most influential running races in Kazakhstan, the Almaty Half Marathon 2025 has attracted top runners from around the world. The race is not only a stage for runners to go beyond themselves, but also demonstrates XTEP’s exceptional strength in athletic performance and brand influence.


The impressive performance of Zhangabek Yessenbol is greatly supported by well-designed running shoes that provide the necessary support and comfort. The 160X 6.0 PRO features the innovative XTEP ACE midsole technology with the industry’s first Shot-Molded Foam. This technology provides stronger rebound, lightness and perfectly balanced density, giving runners a strong sense of rebound with every step. The new GT700 Golden Carbon Plate, reinforced with PI fibers, is about 20% lighter than a standard carbon plate of the same structural strength, and the tensile strength of the PI fibers reaches up to 3.5GPa. The shoe delivers exceptional forefoot propulsion efficiency and a 9.9% enhancement in propulsion, offering runners unparalleled speed, stability, and power.

XTEP has always been committed to providing elite runners with the most professional equipment support to help them achieve breakthroughs in serious races. The brand consistently embodies the spirit of “Run Different”.

“Run Different” represents XTEP’s mission to inspiring professional runners to push their limits, both in rigorous training and competitive environments. This slogan encourages athletes not only to strive for victory on the racecourse but also to overcome personal challenges in their lives. As a leader in speed running, XTEP focuses on designing and creating professional, high-performance trainers to support elite runners refresh their personal bests and get on the podium. In the future, XTEP will continue to innovate and provide exceptional equipment that supports runners in realizing their dreams.

The remarkable achievement of Zhangabek Yessenbol at the Almaty Half Marathon 2025 is just one example of XTEP’s ongoing commitment to athletic excellence in Kazakhstan. In addition to sponsoring top runners, XTEP has been actively contributing to the development of the running community in the country. As part of these efforts, we are excited to announce that XTEP has established XTEP Kazakhstan Elite Running team. The team made its highly anticipated debut at the Almaty Half Marathon 2025 on April 20. 


Welcome to our stores in Kazakhstan, where you can experience the champion runner’s choice: the 160X6.0 PRO and our exclusive apparel.

  • MEGA Park shopping mall (2nd floor. Mukagali Makataev Street 127/1, Almaty 050000, Kazakhstan)
  • ADK shopping mall (2nd floor. Satpaev St 90/5, Almaty 050000, Kazakhstan) 
  • Grand Park (Kabdolova street 1, block 6, line D, boutique number 15, Almaty 050000, Kazakhstan)
  • Moskva metropolitan shopping mall (Ground floor. Almaty, 8th microdistrict, 37/1, 050000, Kazakhstan)
  • Aport Mall East (2nd floor. 106 Kuldzhinsky tract, Almaty)

About XTEP

Xtep Group, one of the leading sports brands in China, was founded in 1987 and officially established as the brand XTEP in 2001. The Group was listed on the Hong Kong Stock Exchange on June 3, 2008 (01368.hk). In 2019, the Group started its global strategy, incorporating Saucony, Merrell, K-Swiss, and Palladium to become a leading international sports group with multiple sports brands.

For more about XTEP, please visit https://en.xtep.com/

Beko champions energy efficiency with EnergySpin technology this Earth Day

Celebrating Earth Day’s ‘Our Power, Our Planet’ theme with technology that makes energy efficiency accessible in everyday life

ISTANBUL, April 21, 2025 /PRNewswire/ — As the world unites behind the call for renewable energy under this year’s Earth Day theme ‘Our Power, Our Planet,’ Beko, Europe’s No.1 home appliance manufacturer, is reinforcing its commitment to energy efficiency with its innovative EnergySpin washing machine technology.

Akın Garzanlı, Beko CMO
Akın Garzanlı, Beko CMO

Celebrated by over a billion people across nearly 200 countries every 22 April, Earth Day 2025 calls for a tripling of global renewable energy generation by 2030 – an ambitious goal that requires both systemic change and individual action. With home energy consumption playing a crucial role in this transition, energy-efficient appliances have become essential to a more sustainable future.

EnergySpin technology in Beko’s washing machines represents a significant advancement in home energy efficiency, thanks to its innovative drum movement, achieving up to 35 percent energy savings* in comparison to the company’s traditional washing machines in everyday wash programmes – not just in eco mode. By optimising energy use across all settings, EnergySpin ensures that sustainability is built into everyday routines, while maintaining washing performance and aspiring to a sustainable future.

Sustainable manufacturing

Beko’s commitment to efficiency extends beyond its products to its manufacturing facilities. The company has dramatically increased its installed renewable energy capacity, reaching 90.2 MWp by the end of 2024- almost doubling its original 2030 target of 50 MWp. Beko’s factories – powered by AI, machine learning, and IoT – are benchmarks for sustainable manufacturing and Industry 4.0. Following its plants in Romania and Eskişehir, Beko’s Ankara Dishwasher Plant has also been recognised by the World Economic Forum’s Global Lighthouse Network, for its leadership in advanced, sustainable manufacturing.

“Addressing global energy challenges requires every sector to be part of the solution,” said Akın Garzanlı, CMO at Beko. “Sustainability is not only about developing energy-efficient products but also about producing them responsibly. By integrating AI and digitalisation into our production, we optimise resource use while reducing waste. At the same time, our technologies such as EnergySpin empower consumers to reduce energy consumption without requiring them to sacrifice performance or convenience.”

As energy costs rise globally, Beko’s energy-efficient appliances provide a practical solution – helping consumers find a way to reduce both their environmental footprint and their energy bills, making sustainability an easy choice.

Global recognition

Beko’s leadership in clean energy and efficiency has been recognised internationally. With a score of 89/100, the company retained its top position in the S&P Global Corporate Sustainability Assessment (S&P CSA) in the household durables (DHP) sector for the sixth year in a row as of November 22nd, 2024. The company was also included in the Dow Jones Sustainability Index for the eighth consecutive year in 2024. Additionally, Beko ranked first in the Real Leaders Top Impact Companies of 2025, underscoring its leadership in sustainable innovation.

With the rise of renewable energy technologies and increasing awareness of climate issues, energy-efficient home appliances offer a simple yet powerful way for consumers to take part in the transition to a more sustainable energy future.

* In addition to the Eco 40-60 program (declaration program) the energy consumption of Cottons, Synthetics, Xpress/Super Express, Delicates, Mix, Handwash, Wool, Darkcare, and Outdoor/Sports programs is up to 35% less compared to the Beko WTV 9636 XS0 washing machine, without compromising washing performance. EnergySpin is also available in Coldwash, 20°C, Drum Clean, and Downloaded programs.

ABOUT BEKO 

Beko is an international home appliance company with a strong global presence, operating through subsidiaries in more than 55 countries with a workforce of over 50,000 employees and production facilities spanning multiple regions—including Europe, Asia, Africa, and the Middle East. Beko has 22 brands owned or used with a limited license (Arçelik, Beko, Whirlpool*, Grundig, Hotpoint, Arctic, Ariston*, Leisure, Indesit, Blomberg, Defy, Dawlance, Hitachi*, Voltas Beko, Singer*, ElektraBregenz, Flavel, Bauknecht, Privileg, Altus, Ignis, Polar). Beko became the largest white goods company in Europe with its market share (based on volumes) and reached a consolidated turnover of 10.6 billion Euros in 2024. Beko’s 30 R&D and Design Centers & Offices across the globe are home to over 2,300 researchers and hold more than 3,500 international registered patent applications to date. The company has achieved the highest score in the S&P Global Corporate Sustainability Assessment (CSA) in the DHP Household Durables industry for the sixth consecutive year (based on the results dated 22 November 2024) and has been included in the Dow Jones Sustainability Indices for the eighth consecutive year.** Beko’s vision is ‘Respecting the World, Respected Worldwide.’  

www.bekocorporate.com 

*Licensee limited to certain jurisdictions.  
**The data presented belongs to Arçelik A.Ş., a parent company of Beko. 

Beko EnergySpin
Beko EnergySpin

 

Hyundai Motor Deploys Zero-emission ELEC CITY TOWN Bus on Japan’s Yakushima Island to Lead Clean Public Transport Transition

  • Hyundai Motor holds handover ceremony with Iwasaki Group on Yakushima Island, Japan, for Hyundai ELEC CITY TOWN electric buses
  • Hyundai ELEC CITY TOWN buses are optimized for Yakushima’s environment, with Vehicle Dynamics Control and advanced battery management and cooling systems
  • The initiative demonstrates Hyundai Motor’s strong commitment to its vision of ‘Progress for Humanity’ and to building a more sustainable future worldwide

SEOUL, South Korea and YAKUSHIMA, Japan, April 21, 2025 /PRNewswire/ — Hyundai Motor Company today held a handover ceremony to deliver Hyundai ELEC CITY TOWN electric buses to Tanegashima Yakushima Kotsu, a regional transportation and tourism service provider operated by the Iwasaki Group in Kagoshima Prefecture, Japan. The initiative marks a significant step in transitioning to zero-emission public transport on Yakushima Island, a UNESCO World Heritage Site.

(from left) Namil Choi, VP and Head of Hyundai Mobility Japan R&D Center; Toshiyuki Shimegi, CEO of Hyundai Mobility Japan; Sanghyeon Park, EVP and Head of Commercial LCM Division at Hyundai Motor Company; YOO SEOK CHUNG, EVP and Head of Korea Business Division at Hyundai Motor Company; Jaehoon Chang, Vice Chair of Hyundai Motor Group; Yoshitaro Iwasaki, CEO of Iwasaki Group; Takamitsu Iwasaki, VP of Iwasaki Group; Koji Araki, Mayor of Yakushima; Masao Nishimura, CEO of Iwasaki Corporation
(from left) Namil Choi, VP and Head of Hyundai Mobility Japan R&D Center; Toshiyuki Shimegi, CEO of Hyundai Mobility Japan; Sanghyeon Park, EVP and Head of Commercial LCM Division at Hyundai Motor Company; YOO SEOK CHUNG, EVP and Head of Korea Business Division at Hyundai Motor Company; Jaehoon Chang, Vice Chair of Hyundai Motor Group; Yoshitaro Iwasaki, CEO of Iwasaki Group; Takamitsu Iwasaki, VP of Iwasaki Group; Koji Araki, Mayor of Yakushima; Masao Nishimura, CEO of Iwasaki Corporation

The event was attended by Jaehoon Chang, Vice Chair of Hyundai Motor Group; Toshiyuki Shimegi, CEO of Hyundai Mobility Japan; Yoshitaro Iwasaki, CEO of Iwasaki Group; and Koji Araki, Mayor of Yakushima. The handover follows the signing of a Memorandum of Understanding (MoU) in July 2024 between the two parties for the purchase of Hyundai ELEC City TOWN buses.

“I am delighted to see Hyundai’s ELEC City electric buses running here on Yakushima, contributing towards a cleaner island environment,” said Hyundai Motor Group Vice Chair Jaehoon Chang. “Being part of Yakushima’s zero-emission island initiative is a significant step towards achieving carbon neutrality on the island by 2050.”

Starting from June 2025, five Hyundai ELEC CITY TOWN buses will operate on Yakushima. These medium-sized, low-floor electric buses will be tailored to local conditions. They are equipped with a 145 kWh battery and a high-efficiency motor delivering a power output of up to 160 kW/217 PS.

The buses are equipped with Vehicle Dynamics Control to ensure safe and stable driving on the island’s mountainous roads, characterized by steep slopes and sharp curves. The buses also feature advanced battery management and cooling systems, optimized for Yakushima’s hot and humid climate, enhancing charging performance, efficiency and driving range.

On Sunday, April 20th, ahead of the handover ceremony, Hyundai Motor signed a partnership agreement for the use of electric vehicles on Yakushima. The agreement includes utilizing the ELEC CITY TOWN’s Vehicle-to-Home capabilities to supply power to evacuation shelters and medical facilities during natural disasters such as typhoons or periods of heavy rainfall.

Yakushima is located at the southwestern end of the Japanese archipelago and is known for its stunning natural scenery, often referred to as the ‘Alps of the Ocean’. As a UNESCO World Heritage Site, the island is recognized as a leading eco-tourism destination, making emissions control essential for environmental preservation.

Kagoshima Prefecture has designated Yakushima as a key area in its plan to achieve carbon neutrality by 2050. Yakushima aims to transition its vehicle fleet to primarily EVs as part of its aim to become a zero-emission island.  

Hyundai Motor anticipates that the ELEC CITY TOWN buses will contribute to Yakushima’s carbon neutrality goals by providing a mobility solution that supports local sustainability efforts and reflects the needs of the community. This initiative aligns with Hyundai Motor’s global vision of ‘Progress for Humanity’ and its ongoing commitment to building a more sustainable future.

About Hyundai Motor Company

More information about Hyundai Motor and its products can be found at: https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai

Huion Launches Kamvas Slate 11 & 13: Android Tablets for On-the-Go Creativity

LOS ANGELES, April 21, 2025 /PRNewswire/ — As a global leader in digital drawing devices and solutions, Huion today announces the Kamvas Slate 11 and Kamvas Slate 13, siblings of the Kamvas Slate 10 Android tablet. This announcement demonstrates Huion’s commitment to exploring new fields and expanding its product lineup.


Highlights preview

Kamvas Slate 11 & 13 are aimed at artists and note-takers who demand standalone creative equipment with high clarity, entertainment, and portability.

For larger canvas lovers, Kamvas Slate 13 features a 12.7-inch 4:3 QHD (2176 x 1600) screen, offering more room for drawing. For users who prefer great portability, Kamvas Slate 11 has a 10.95-inch FHD+ (1920 x 1200) screen, making it easy to carry around for on-the-go use.


With a 90Hz refresh rate and nano-etched anti-glare screen, users can enjoy an eye-friendly and smooth visual experience whether binge-watching or playing games, without lag.

Both tablets are equipped with an H-Pencil, offering a comfortable feel in hand. It allows users to switch between the functions using the quick key, and features 4096 levels of pen pressure and 60° tilt recognition.

Regarding performance, Kamvas 11 & 13 are powered by the MediaTek Helio G99, an 8-core processor, with 128GB (for Kamvas Slate 11) or 256GB (for Kamvas Slate 13) storage, expandable to 1TB. This ensures no lag even when working with multiple layers and projects.

Kamvas Slate 11 & 13 run Android 14 and come with preloaded applications, which means you can use them right out of the box with minimal learning curve, helping you create anytime, anywhere.

“The Kamvas Slate series shows Huion’s effort to make high-quality mid-range Android tablets for our users. They can handle productivity tasks and mobile creativity or entertainment” said Simon, Product Director at Huion.

Follow Huion

Official Website: www.huion.com

Instagram: https://www.instagram.com/huiontablet/

 

DAAN Biotherapeutics and GC Cell Sign Exclusive Technology Transfer Agreement for Tumor Antigen-Specific Antibody Sequence to Advance CAR-T and CAR-NK Cell Therapies

SEOUL, South Korea, April 21, 2025 /PRNewswire/ — DAAN Biotherapeutics, a leading innovative drug development company specializing in T-Cell receptor (TCR)-based therapies, has signed an exclusive licensing agreement with GC Cell, a gene and cell therapy firm, for the tumor antigen-specific antibody sequence. The agreement grants GC Cell exclusive rights to utilize DAAN Biotherapeutics’ antibody sequence in the research and development of CAR-T (chimeric antigen receptor T cell) and CAR-NK (chimeric antigen receptor natural killer cell) therapies.

The antibody at the center of the agreement targets a tumor antigen that is highly overexpressed in major solid cancers, including lung and colorectal cancers, and this antigen has continually been used by several pharmaceutical companies in the development of next-generation cancer therapies. The antibody provided by DAAN Biotherapeutics offers enhanced specificity compared to existing antibodies, allowing itself to be positioned as a promising candidate for cell therapies. This increased precision is expected to significantly reduce side effects while improving therapeutic outcomes, making it a more effective option than existing treatments. The combination of GC Cell’s advanced CAR cell-therapy technology and DAAN Biotherapeutics’ antibody technology is expected to significantly enhance the effectiveness of CAR cell therapies.

The licensing deal includes an upfront payment, milestone payments tied to development and commercialization stages, and royalties based on future sales. Specific financial and contractual details remain confidential to safeguard proprietary technologies and business strategies. Both companies view this collaboration as a pivotal step toward the commercialization of cell therapies for the treatment of solid tumors.

Byoung-Chul Cho, MD, the CEO of DAAN Biotherapeutics, stated, “We will continue to innovate our technologies to develop cancer treatments that will change the lives of patients.”

 

ASEAN+3 Positioned for Resilience Amid Unprecedented Trade Shocks

SINGAPORE, April 21, 2025 /PRNewswire/ — The ASEAN+3 Macroeconomic Research Office (AMRO) today released its annual flagship report, the ASEAN+3 Regional Economic Outlook (AREO) 2025, highlighting the region’s resilience and policy capacity to withstand unprecedented global trade shocks following the US administration’s sweeping tariff announcement on April 2. These tariffs mark a sharp escalation in trade protectionism and have introduced heightened uncertainty far exceeding market expectations.

“The announcement of elevated and broad-based tariffs by the US, and the developments since, have added significant layers of complexity to the ASEAN+3 region’s outlook,” said AMRO Chief Economist Hoe Ee Khor. “Nevertheless, ASEAN+3 economies today are more resilient and diversified than during past global shocks and better positioned to navigate the unfolding tariff shock.”

The ASEAN+3 region faces a disproportionate impact from the US tariff measures. 13 out of the 14 member economies are subject to some of the highest effective tariff rates in the April 2 announcement, with a trade-weighted average estimated at 26 percent excluding China. These rates remain fluid and will likely evolve further in the coming months. These tariffs and the uncertainty generated by the constant shifts in policies are expected to weaken trade momentum, disrupt supply chains, and increase financial market volatility.

Still, the ASEAN+3 regional outlook is underpinned by resilient fundamentals. Prior to the announcement of the “Liberation Day” tariffs, AMRO had projected the region to grow above 4.0 percent in 2025 and 2026, supported by robust domestic demand, recovering investment, and low, stable inflation. However, the US tariff measures have introduced considerable uncertainty. Under the initial Liberation Day scenario, regional growth could slip below 4.0 percent in 2025 and weaken further to 3.4 percent in 2026. These preliminary projections are subject to significant uncertainties, as the US administration continually adjusts its tariff measures in response to market reactions and counter measures by trading partners.

While these trade shocks will weigh on ASEAN+3, the region is entering this period from a position of relative strength and resilience. ASEAN+3 economies possess ample policy space to cushion near-term shocks. Many governments have the fiscal capacity to deliver targeted support to vulnerable sectors and sustain domestic demand. Central banks in the region have room to ease monetary policy in view of the low and well-anchored inflation rates, and can deploy macroprudential tools and liquidity facilities to safeguard financial stability.

Over the years, regional economies have become more balanced, with domestic demand and intraregional trade emerging as key drivers of growth. Moreover, the region is now supported by a more diversified export market. The region’s share of exports to the US has declined steadily over the years. Exports to the US now make up just 15 percent of gross exports, compared to about 24 percent in 2000. Deepening intraregional trade and rapidly expanding domestic markets have reduced dependency on any single export market. Continued progress in regional integration and trade diversification will further strengthen the region’s ability to weather global turbulence.

As the region responds to these near-term risks, it should continue to aim at achieving development goals to revitalize its declining long-term growth and further build resilience to external shocks. Allen Ng, AMRO Group Head for Regional Surveillance, said: “Reinvigorating structural reforms and enhancing productivity are critical to unlocking the region’s untapped growth potential. Accelerating digitalization, embracing green transitions, and boosting productivity, can help ASEAN+3 sustain resilient, high-quality growth.” Key medium to long-term priorities include upgrading industrial capabilities, diversifying into renewable energy industries and markets, narrowing investment gaps, strengthening institutional capacity, increasing services productivity, and deepening integration in areas such as services and digital trade.

Despite today’s uncertain environment, the region has demonstrated its ability to endure and adapt. As Khor concluded: “ASEAN+3 has proven its remarkable resilience time and again in the face of global shocks. In this volatile trade landscape, unity and coordinated action will be essential.”

The full AREO 2025 report is available on the AMRO website.

About AMRO

The ASEAN+3 Macroeconomic Research Office (AMRO) is an international organization established to contribute toward securing macroeconomic and financial stability of the ASEAN+3 region. AMRO’s mandate is to conduct macroeconomic surveillance, support regional financial arrangements, and provide technical assistance to the members. In addition, AMRO also serves as a regional knowledge hub and provides support to ASEAN+3 financial cooperation.

Visit our website and follow us on LinkedIn for more updates.

FEI CSI2* 2025 3rd Hangzhou (Tonglu) International Equestrian Show Jumping Competition Concludes Successfully

COSCO SHIPPING EXHIBITION Demonstrates Professional Excellence in Supporting Global Equestrian Event

HANGZHOU, China, April 21, 2025 /PRNewswire/ — April 18-20, the FEI CSI2* 2025 3rd Hangzhou (Tonglu) International Equestrian Show Jumping Competition was successfully held at the Hangzhou Equestrian Center, the prestigious venue of the 2022 Asian Games Equestrian events. As one of the most influential equestrian competitions of 2025 and China’s first FEI CSI2* international equestrian event this year, it marked the highest-level equestrian tournament organized in Tonglu since the Hangzhou Asian Games.

Competition venue
Competition venue

The event was jointly organized by the International Equestrian Federation (FEI) and the Chinese Equestrian Association, with guidance from the Zhejiang Provincial Sports Bureau and Tonglu County People’s Government. COSCO SHIPPING EXHIBITION (a professional event subsidiary of COSCO SHIPPING Group) and Hangzhou Fuchun Equestrian Investment Co., Ltd. served as co-organizers, with support from multiple provincial and municipal associations. Over 400 horse-rider combinations from 17 countries and regions, including Belgium, Brazil, France, Germany, the Netherlands, the United States, and others, participated in the competition, featuring more than 260 elite horses.

COSCO SHIPPING EXHIBITION: Professional Support for Equestrian Development

As a dedicated event service provider under COSCO SHIPPING Group, COSCO SHIPPING EXHIBITION has consistently upheld its mission to “promote sportsmanship, support public welfare, and foster government-enterprise collaboration.” The company has played a pivotal role in advancing equestrian sports in China through integrated sports-tourism initiatives and cross-sector partnerships.

Since 2023, COSCO SHIPPING EXHIBITION has partnered with Tonglu to establish the “Tonglu International Equestrian” event IP, delivering world-class organizational support for this international competition for three consecutive years.

This year’s event, “Harmony Between Horse and Rider, Trust and Progress,” aligned perfectly with the precision and efficiency of global logistics supply chain operations. It highlighted the synergy between modern sports and industrial development. It showcased China’s vibrant equestrian culture and innovative practices to the world, injecting new momentum into regional economic and cultural exchanges.

Looking Ahead

With this year’s event successfully concluded, COSCO SHIPPING EXHIBITION remains committed to leveraging its expertise to further international collaboration in equestrian sports, elevating China’s presence on the global stage.

Chinese rider Chen Yuchen competes in the show jumping Grand Prix 1.45M class
Chinese rider Chen Yuchen competes in the show jumping Grand Prix 1.45M class

Siam Piwat Group ranked Thailand’s No. 1 check-in destination, reinforcing its leadership as a creator of global experiential destinations for every festival

BANGKOK, April 21, 2025 /PRNewswire/ — Earlier this year, Thailand’s Siam Piwat Group created an unprecedented global phenomenon with its Amazing Thailand Countdown 2025 – a grand spectacle featuring world-class Thai artist LISA (Lalisa Manobal) that captivated over 30 million live viewers and garnered over 100 million views worldwide.

Siam Piwat, which owns and operates global destinations such as ICONSIAM, Siam Paragon, Siam Center and Siam Discovery in Bangkok, has delivered yet another global phenomenon with its world-class Songkran celebrations.

Siam Piwat has placed ICONSIAM, the iconic landmark on the Chao Phraya River as the undisputed No. 1 check-in spot for Songkran in Thailand and setting new social media records across all platforms. It also created unparalleled experiences, stimulated the economy, and enhanced Thailand’s image and credibility on the world stage. 

ICONSIAM has secured its No.1 global experiential destination for the 2025 Songkran celebration, attracting over 1.44 million visitors, surpassing the target, at a single shopping mall. It also smashed social media records across all platforms, dominating Songkran trends as the most talked-about event, with a remarkable 534,215 engagements based on data from Wisesight (Thailand).

Its Official TikTok Account amassed 165 million views and 10M+ engagements. The event also trended No. 1 on X four times and ranked as the No. 1 most checked-in ‘water splashing spot’ throughout Songkran 2025. 

Marisa Sukosol Nunbhakdi, President of the Tourism Sub-committee of the National Soft Power Strategy Committee stated, “Since the New Year Countdown at ICONSIAM and its extensive promotion domestically and internationally, Thailand has seen a significant boost in traffic, with Bangkok established as a ‘World City’ alongside Paris, London, and Tokyo, reflecting its status as a major, modern tourist destination. For this Songkran, ICONSIAM has partly contributed to the 10.73% increase in tourist arrivals and exponential economic growth.” 

Commander Parinya Rakwatin, President of the Chao Phraya River Trade Association, stated, “The  ICONSIAM THAICONIC SONGKRAN CELEBRATION 2025 has generated substantial positive impact for nearby tourism-related operators. along the river. It has spurred overall economic recovery and brought a tremendous boost to hotels, restaurants, and boat operators within the river tourism sector.”

Meanwhile, ONESIAM, comprising Siam Paragon, Siam Center, and Siam Discovery, launched its own phenomenon with the “ONESIAM Summersive” event series, attracting over 1.75 million visitors during Songkran festival.   

Siam Paragon, the global destination in the heart of Bangkok, took center stage and delivered one-of-a-kind experience, featuring the imaginative Garden of Joy for an innovative multi-sensory experience.

Siam Center transformed its space into a creative playground filled with dynamic ideas, while Siam Discovery provided a world of limitless fashion, lifestyle, and inspiration and highlight included the world-first 20th-anniversary celebration for global brand Alexander Wang.

Siam Piwat’s continued success in creating global experiential destinations by hosting world-class events has enabled Thailand not only to win on the global stage but also enhance confidence and build a distinct image that reinforces Bangkok as a global tourism destination.