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The Beauty of Longevity: How L’Oréal Is Reframing Aging and Beauty in China

SHANGHAI, Aug. 22, 2025 /PRNewswire/ — As longevity becomes a key concern among the consuming public, industries from healthcare to consumer goods are racing to address the challenges—and opportunities—of an aging population. For the beauty industry, this shift represents more than a scientific frontier. It offers a new cultural and social paradigm. L’Oréal, the world’s largest beauty group, is taking the lead by introducing a holistic new concept: “The Beauty of Longevity.” Launched first in Paris and now unveiled in China, the initiative not only expands the definition of beauty beyond age but repositions skincare as an active agent in lifelong wellness.

A New Lexicon for Beauty and Age

While the concept of skin longevity remains relatively new to consumers in China, the underlying desire for sustained skin health is deeply rooted in Chinese culture. According to Rachel Ge, China R&I CMI Director CN & North Asia Coordinator at L’Oréal, traditional Eastern philosophies such as mind-body harmony, holistic well-being, and qi balance (the smooth and balanced flow of energy through the body) provide a solid cultural foundation for Chinese consumers to interpret skin health from the inside out.

Recognizing linguistic and cultural nuances, L’Oréal translated “The Beauty of Longevity” into Chinese as “新龄美” (literally, “New-Age Beauty”), a phrase that reflects both the physical and psychological dimensions of human aesthetics. But in the Chinese context, “beauty” is not merely aesthetic; it’s a reflection of one’s life attitude and mental state. Meanwhile, “new-age” signals a mindset shift, from anti-aging anxiety to embracing age with grace and renewed self-awareness. Notably, this concept extends beyond mature consumers. L’Oréal positions it as an inclusive proposition, encouraging all age groups to value skin health and redefine beauty across the lifespan.

From Lab to Vanity Table: The Science Behind the Concept

The Beauty of Longevity is based on “L’Oréal Longevity Integrative Science,” a systematized framework the group has been developing for over 15 years. With more than 40 publications and a comprehensive R&I pipeline, the approach marks a transition from corrective care to preventive care.

Dhimoy Roy, Vice President of L’Oreal Research & Innovation North Asia, emphasized: “About 15 years back, long before it became a buzz word, We engaged tremendously into this quest, and we created the ‘L’Oréal Longevity Integrative Science’, with the sole purpose of rewriting this narrative. Backed with a new science from symptom correction to root causes intervention, with new engines from derm-actives to biological activators, with new innovations from anti-aging to longevity skincare.”

The system’s core is the L’Oréal Group’s “Wheel of Longevity for Beauty,” which decodes skin-aging mechanisms at the cellular, molecular, and tissular levels. Leveraging its proprietary “Longevity AI Cloud”, L’Oréal analyzes more than 260 skin longevity biomarkers to reveal the intricate mechanisms influencing skin vitality and youthfulness, even detecting infinitely small, invisible changes. By identifying the nine interconnected hallmarks of aging,  L’Oréal has built a first-of-its-kind, full-spectrum longevity solution that integrates advanced diagnostics with high-efficacy products powered by exclusive active ingredient combinations, offering consumers more choice and control on their journey to lifelong skin health.

Beyond in-house R&I, L’Oréal is actively investing in frontier longevity technologies. In 2024, its strategic venture capital fund BOLD acquired a minority stake in Swiss Biotech company Timeline, whose proprietary molecule Mitopure® recycles and rejuvenates aging mitochondria. The group also established partnerships with Chinese biotech firm Veminsyn and UK-based Senisca, focusing on bioactive ingredients and senescence cell reprogramming, respectively.Together, these collaborations expand L’Oréal’s capabilities in biomanufacturing and skin intervention, marking a multi-pronged presence across the longevity technology value chain.

These breakthroughs are not confined to labs and are being rapidly integrated into consumer-facing applications. At CES 2025, L’Oréal introduced Cell BioPrint, a skin testing device co-developed with Korean startup NanoEntek. On direct-to-consumer skincare solutions, L’Oréal also launched the Lancôme Absolue Longevity Soft Cream powered by “PDRN”, leveraging regenerative aesthetics to boost cellular energy and extend skin’s youth.

From Industry Strategy to Public Advocacy

What makes “The Beauty of Longevity” distinctive is its ambition to go beyond brand strategy and evolve into a public narrative. As Lan Zhenzhen, Chief CA&E Officer of L’Oréal North Asia and China, noted at the initiative’s China launch event: “If we imagine ‘The Beauty of Longevity’ as a tree—scientific health is its roots, cultural values its trunk, and socio-economic vitality its leaves.”

In this framework, public engagement is as crucial as scientific innovation. According to L’Oréal data, 91 percent of surveyed consumers agree that “beauty has no age,” and 77 percent of those over 50 are eager to explore new experiences, underscoring the dynamism of the silver economy. To tap into this demographic shift, L’Oréal recently launched “The Beauty of Longevity” Public Image Program (“新龄美”形象管理公益课程) in Shanghai, aiming to empower mature consumers through education and professional training, thereby fostering a rediscovery and exploration of diverse expressions of beauty.

“The rise of longevity in China is part of the broader neo-luxury economy, where consumers seek meaning, resilience, and self-expression through products,” Jingzhi Chronicle observed in its coverage of emerging consumer shifts. (https://jingzhi.news/business/beauty/the-rise-of-senior-beauty-in-china/)

“Age is a number. Aging is an art,” said Lan Zhenzhen, emphasizing that true beauty is not about appearing younger, but rather embracing life with confidence and authenticity. Her message cuts across generations.

A New Growth Engine for China’s Aging Society

At a macro level, L’Oréal’s initiative addresses growing imbalances in the silver economy, ranging from unmet product needs and intergenerational communication gaps to the emotional and social inclusion of older consumers. It introduces not just new categories but new ways of understanding value, beauty, and vitality in later life.

In May 2025, livestream host and cosmetics sales sensation Li Jiaqi’s “All Parents’ Happy Family” channel topped trending charts with over 1.74 million views. Interestingly, many viewers were young consumers. These consumer were not just shopping for their parents, but re-evaluating generational perspectives on lifestyle and beauty. In this sense, “The Beauty of Longevity” is fostering a cross-generational dialogue.

According to Jingzhi Chronicle (https://jingzhi.news/lifestyle/wellness/the-return-of-trust-how-chinas-silver-generation-is-helping-legacy-domestic-brands-break-through/), China’s silver economy is “shaping not only consumption patterns but also intergenerational dialogue around beauty and lifestyle,” a trend that aligns with L’Oréal’s push to reframe longevity as inclusive across age groups.

Overall, L’Oréal’s “The Beauty of Longevity” redefines consumer identity in China’s aging society, aligning with national strategies to promote high-quality population development through improved health and education. It also offers an alternative blueprint for the beauty industry, one that aligns scientific innovation with social inclusion and long-term economic resilience.

Looking ahead, L’Oréal plans to expand “The Beauty of Longevity” initiative with a deeper research agenda and public policy engagement. As Lan Zhenzhen remarked, “The Beauty of Longevity is not a slogan. It is L’Oréal’s long-term commitment to the demographic future of our society.”

XCMG Hosts Global Mining Summit on Zero Carbon Smart Solutions, Highlights Zero-Carbon Intelligent Mining Innovations

XUZHOU, China, Aug. 22, 2025 /PRNewswire/ — XCMG  Machinery (“XCMG”, SHE:000425) has hosted the XCMG Global Mining Summit on Zero Carbon Smart Solutions (the “Summit”) from August 20 to 22 in Xuzhou and Hulunbuir, convening industry leaders and experts to explore sustainable mining innovations, showcase cutting-edge technologies, and strengthen global partnerships.

XCMG Hosts Global Mining Summit on Zero Carbon Smart Solutions, Highlights Zero-Carbon Intelligent Mining Innovations
XCMG Hosts Global Mining Summit on Zero Carbon Smart Solutions, Highlights Zero-Carbon Intelligent Mining Innovations

Themed Solid Innovation for Green Mining, the Summit centers on green and intelligent mining development, aligning with industry trends to address the pain points. XCMG has highlighted its complete, mature and practical solutions that integrate equipment sets, real-world application cases, and one-stop services, strengthening its position as a full industry intelligent partner that’s beyond an equipment supplier.

On August 20, more than 200 global customers gathered in Xuzhou to explore XCMG’s source-grid-load energy storage solutions, along with its new energy technologies, the complete mining equipment solutions for open-pit and underground mines, as well as its smart construction ecosystem.

The guests explored 80 units or sets of new energy mining equipment, displayed in operational scenarios for the first time. The exhibition also featured battery-swapping vehicles, remanufactured core components, maintenance tools, and full-lifecycle cost-effective solutions for open-pit mining, delivering a comprehensive one-stop procurement plan for the customers.

On August 22, the Summit brought together mining titans, technology pioneers and academic leaders from more than 30 countries in Hulunbuir to explore solutions for zero-carbon, enhanced safety and cost-efficiency optimizations.

With Yimin Open-pit Mine as the case study, XCMG demonstrated the full-chain, zero-carbon smart mining solutions:

  • The ZNK95 pure-electric unmanned mining truck, self-developed by XCMG, achieved the world’s first commercialization of driverless, pure-electric mining equipment.
  • The world’s first multi-equipment collaborative operation system coordinates sprinklers, loaders, graders, and pickup trucks at mining sites, significantly boosting operational efficiency.
  • XCMG’s comprehensive new energy mining equipment product portfolio and core components cover the entire workflow of drilling, excavation, transportation, crushing and auxiliary, with one-stop solutions ranging from core battery, motor and control components to wind-solar-storage-charging green energy infrastructure.

On the Summit, XCMG released the industry’s first “Joint Declaration on Global Zero-Carbon Smart Mining” in collaboration with 107 companies from 26 countries around the world, aiming at collectively contributing to low-carbon and sustainable development globally. The declaration covers 12 areas such as electrification, automation, unmanned operations, net-zero emissions, circular economy, technology sharing and international cooperation, smart operation and maintenance and more.

During the panel discussion at the Summit, Shan Zenghai, Vice President and Chief Engineer of XCMG, also shared his insightful notes on new energy supply, new energy equipment and unmanned operation solutions to explore the best practices for zero-carbon intelligent mining.

“As a global leader in zero-carbon smart mining solutions, XCMG is committed to addressing industry bottlenecks through integrating new energy equipment, intelligent control systems and full-lifecycle services, we have resolved the four core challenges of energy infrastructure, new energy equipment portfolios, smart mining management systems and financial support, aiming to help our customers achieving both business growth and environmental wins,” said Yang Dongsheng, chairman and CEO of XCMG.

Seafood Legacy to Host Sustainable Seafood Summit 2025 on Oct. 1-2 in Japan

TOKYO, Aug. 22, 2025 /PRNewswire/ — Seafood Legacy Co., Ltd. and Nikkei ESG will hold The Sustainable Seafood Summit in Osaka from October 1 to 2, 2025.

Image: https://cdn.kyodonewsprwire.jp/prwfile/release/M108348/202508143579/_prw_PI1fl_O7tUgqcw.png 

Official website: https://sustainableseafoodnow.com/2025/en/ 

Promotional movie:

https://www.youtube.com/watch?v=9e660vi0Qis 

In 2024, Seafood Legacy and Nikkei ESG held the 10th Tokyo Sustainable Seafood Summit (TSSS), reflecting on a decade of progress made together with seafood industry leaders from Japan and around the world. Building on this momentum, they set a new goal: Make sustainable seafood the mainstream, together by 2030.

In 2025, the “Tokyo Sustainable Seafood Summit” will be renamed “The Sustainable Seafood Summit” (abbreviated to TSSS nevertheless) as part of efforts to expand the sustainable seafood movement globally.

Throughout this event, participants will discuss regional challenges such as building a sustainable growth model and making sustainable seafood the mainstream. They will also work on eliminating illegal, unreported and unregulated (IUU) fishing, addressing human rights issues and climate change, and domestically revitalizing rural areas.

The rebranded TSSS encourages all those interested to join experts and changemakers from around the world who gather to share cutting-edge insights and shape the future of the seafood industry.

Introduction Movie: https://www.youtube.com/watch?v=fzgbmE_HtO8 

Guest speakers

Hitoshi Fujita, Fisheries Agency of Japan, Director-General
– Barbara Janker, Aquaculture Stewardship Council (ASC), Market Development, Commercial Director Europe & Asia-Pacific
Kotaro Sueyoshi, Mizuho Financial Group, Inc. and Mizuho Bank, Ltd., Sustainable Business Promotion Department, Advisor to Group Chief Sustainability Officer (Sustainability & Impact)
Francisco Aldon, MarinTrust, CEO
Wakao Hanaoka, Seafood Legacy Co., Ltd., Founder/CEO
and more.

Event overview

The Sustainable Seafood Summit 2025
– Navigating the Future of a Sustainable Seafood Industry Through Global Collaboration

Date: October 1 (Wed.) – 2 (Thu.), 2025

*There will be a reception on the second day.

Venue: Grand Cube Osaka (Osaka International Convention Center) 12F Conference Hall

Address: 5-3-51 Nakanoshima, Kita-ku, Osaka City, Osaka Prefecture, 530-0005

Access: Right next to Nakanoshima Station (Osaka International Convention Center) on the Keihan Electric Railway Nakanoshima Line

How to join: In-person only

Entrance Fee: Free (Pre-registration required)

Language: Simultaneous Japanese-English interpretation for all sessions

Hosts: Seafood Legacy Co., Ltd. and Nikkei Business Publications, Inc.

Co-hosts: The David and Lucile Packard Foundation and the Walton Family Foundation

For more information and to register, please visit the official website: https://sustainableseafoodnow.com/2025/en/ 

About Seafood Legacy Co., Ltd.: https://kyodonewsprwire.jp/attach/202508143579-O1-2I41dst0.pdf 

About Nikkei ESG: https://kyodonewsprwire.jp/attach/202508143579-O2-j0bjL2Yz.pdf 

Heartbeats Launches Digital Wellness Platform Led by World-Renowned Heart Specialist Dr. Hosen Kiat

SYDNEY, Aug. 22, 2025 /PRNewswire/ — In an online world awash with wellness fads and misinformation, one of the world’s most cited cardiologists has decided to step in. Dr Hosen Kiat, ranked among the top 1% of clinical researchers worldwide, has launched a YouTube channel dedicated to evidence-based advice on aging well — proving that age is no barrier to starting fresh.

Dr Hosen Kiat Photo
Dr Hosen Kiat Photo

“For too long, social media has amplified hype and half-truths about health,” Dr. Kiat said. “At 70, I want to show that prevention can be practical, reliable, and empowering — and that science, not speculation, is the key to living long and well.”

The channel, part of Dr. Kiat’s new initiative Heartbeats Australia, forms the backbone of a broader mission to democratize health education. Alongside digital courses, public health programs, and his upcoming book Wisdom from Two Worlds, the platform aims to blend the best of Western medicine with Eastern longevity traditions for a global audience.

Reinventing Aging in the Digital Era

While many slow down at 70, Dr. Kiat is rewriting what aging looks like. With a straight-talking style and willingness to debunk myths, his content resonates across generations searching for clarity in the noise of online wellness culture.

“The new frontier of medicine is not just adding years to life, but adding life to years,” he said.

A Career of Global Impact

Dr. Kiat’s authority comes from decades at the forefront of cardiology. After training in Australia, he became Director of Cardiac Imaging Research at Cedars-Sinai Medical Center, Los Angeles, where he co-developed cardiac imaging software (QGS & QPS) now used worldwide by GE, Siemens, and Philips. Over his career, he has treated more than 100,000 patients, published over 200 peer-reviewed papers, and trained the next generation of doctors as Foundation Professor of Cardiology at Macquarie University.

Now, he believes his most important work lies ahead — bringing prevention into the mainstream conversation.

Call to Action

Heartbeats will roll out practical health articles and wellness programs through www.drkiat.com, extending Dr. Kiat’s evidence-based approach beyond the clinic and into households worldwide.

“The years ahead are yours to shape. But you must start now,” Dr. Kiat said. “The silent stalkers of health — heart disease, stroke, dementia — are preventable if we pay attention and act early.”

Boilerplate
Heartbeats AU Pty Ltd is a Sydney-based health education company founded by Dr. Hosen Kiat. Its mission is to democratize evidence-based wellness through digital platforms, integrating the best of Western medical science and Eastern longevity traditions.

Thai Ex-PM Thaksin Acquitted of Royal Insult Charges

Thai Ex-PM Thaksin Acquitted of Royal Insult Charges
Thaksin said he was acquitted on August 22 of royal defamation charges, relieving him of a threat to his faltering dynasty which has dominated politics for two decades. (Photo by Chanakarn Laosarakham / AFP)

By Montira RUNGJIRAJITTRANON/AFP – Thailand’s former Prime Minister Thaksin Shinawatra was cleared on Friday of royal defamation charges, relieving a threat to his embattled political dynasty, which has dominated Thai politics for two decades.

Trip.com Group Connects Asia’s Travel Leaders with China’s Expanding Regional Tourism, Boosting Cross-Border Cooperation

SHENYANG, China, Aug. 22, 2025 /PRNewswire/ — The NIHAO! CHINA 2025 Asian Tour Operators’ concluded successfully, bringing together more than 100 leading tour operators from across Asia. Travel trade representatives from more than 10 countries participated in the programme. Participants experienced one of four curated tour routes across China, each highlighting the country’s diverse regional tourism strengths.

  • Route 1: Scenic Landscapes Tour – Suzhou → Huangshan → Ningbo
  • Route 2: Ancient Capitals & Culture Tour – Jinan → Anyang → Handan
  • Route 3: Mountains & Rivers Discovery Tour – Zhangjiajie → Guilin → Changchun Route 4: Colourful Silk Road Tour – Quanzhou → Dunhuang → Zhangye 

These immersive itineraries enabled international operators to engage directly with local tourism stakeholders, deepen their understanding of China’s rich product offerings, and gain a first-hand understanding of the opportunities within the country’s inbound travel market.

Over 100 leading tour operators from various Asian countries participate in a specialised itinerary across China
Over 100 leading tour operators from various Asian countries participate in a specialised itinerary across China

Organised by the Bureau of International Exchange and Cooperation of the Ministry of Culture and Tourism, and co-hosted by Trip.com Group alongside 13 cities, the initiative created opportunities for attendees to discover new travel routes and strengthen regional collaboration in inbound tourism including cities in Shenyang, Changchun, Ningbo, Jinan, Handan, Suzhou, Huangshan, Quanzhou, Anyang, Zhangjiajie, Guilin, Zhangye, and Dunhuang.

The event highlighted the importance of regional collaboration as Asian inter-regional tourism grows. Trip.com Group’s data shows that inbound travel bookings to the Chinese mainland have surged by approximately 100% year-over-year, with top source markets including South Korea, Thailand, Malaysia, and Indonesia.

Benny Wang, Senior Vice President of Trip.com Group, provides insights on China's inbound tourism at the Shenyang Inbound Tourism Conference
Benny Wang, Senior Vice President of Trip.com Group, provides insights on China’s inbound tourism at the Shenyang Inbound Tourism Conference

Serving as the culmination of Hearts Toward China, Together for a New Journey – NIHAO! CHINA 2025 Asian Tour Operators’ China Trip, the Inbound Tourism Conference was held on 21st August 2025, in Shenyang. Senior officials from the Ministry of Culture and Tourism opened the forum, setting the tone for a day focused on actionable partnerships and destination development.

Trip.com Group supported the programme with global marketing reach, multilingual operational services, and data-driven insights to transform opportunities into actionable tourism offerings. By amplifying destinations’ visibility and providing industry expertise, the Group helped ensure that the multi-day event delivered lasting outcomes for inbound tourism development.

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission “to pursue the perfect trip for a better world”. Find out more about Trip.com Group here: group.trip.com.

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HKIVALAWYER.com Officially Launched|The First Dedicated Debt Restructuring Legal Platform in Hong Kong

HONG KONG SAR – Media OutReach Newswire – 22 August 2025 – In today’s economic climate, both businesses and individuals are facing mounting debt pressures and an increasing need for restructuring solutions. To address this growing demand, HKIVALAWYER.com has been officially launched. This new platform is a joint initiative between hkfindlawyer.com and faatgo.com, bringing together a network of legal professionals specializing in debt restructuring. Its mission is to provide comprehensive, professional, and innovative solutions to help debtors navigate financial challenges and regain stability.

Core Vision: Integrating Legal Expertise for Greater Efficiency and Transparency
HKIVALAWYER.com connects renowned lawyers and law firms in Hong Kong who focus on a wide range of debt restructuring mechanisms, particularly IVA (Individual Voluntary Arrangements) and DRP (Debt Relief Plans). These two options are often the most effective for individuals struggling with multiple creditors or unsustainable repayment schedules, offering legally structured paths to manage or reduce debt.

Through the platform, users can benefit from:

  • Convenient Search and Comparison: A one-stop hub to review different lawyers’ expertise, service focus, and track records in IVA and DRP cases.
  • Professional Matching Services: Automated lawyer recommendations based on users’ financial situations and needs, ensuring that those considering IVA or DRP are connected to specialists with relevant experience.
  • Transparent Information: Access to case studies, FAQs, and detailed comparisons of IVA, DRP, and other restructuring options, empowering debtors to make informed decisions with clarity.


Background: Responding to the Surge in Debt Restructuring Needs

With ongoing pressures from China’s property sector and a rise in corporate defaults, Hong Kong has seen an increase in high-profile debt restructuring cases such as Evergrande. These have exposed limitations in the city’s current legal framework. Experts point out that unlike London, New York, or Singapore, Hong Kong has yet to establish a comprehensive debt restructuring regime that provides temporary protection and streamlined restructuring procedures.

Against this backdrop, HKIVALAWYER.com was established to fill the gap—offering individuals and businesses credible, professional, and practical legal support, especially through IVA and DRP solutions.

Expected Benefits and Future Development
In the short term, the platform aims to achieve several key milestones:

  • Expand its lawyer directory to include more specialists in IVA and DRP.
  • Launch an online appointment and review system to build transparency and trust.
  • Publish real success stories to enhance public understanding of how IVA and DRP can help restructure unmanageable debts.

In the long run, HKIVALAWYER.com seeks to collaborate with legislative bodies and industry associations to advocate for reforms in Hong Kong’s debt restructuring system, alleviating pressure on debtors, supporting businesses in distress, and contributing to economic recovery and social stability.

Hashtag: #HKIVALAWYER

The issuer is solely responsible for the content of this announcement.

Vientiane Records Over 600 Traffic Accidents, 100 Deaths in First Half of 2025

Vientiane Records Over 600 Traffic Accidents, 100 Deaths in First Half of 2025
Lao rescue team check on a broken vehicle (photo credit: Lao Security News)

Vientiane Capital experienced a significant number of traffic accidents in the first six months of 2025, with authorities reporting more than 600 incidents and 100 fatalities.