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WOLF Strengthens Expansion Plans into APAC

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Advertorial Desk
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HONG KONG SAR – Media OutReach Newswire – 13 March 2026 – WOLF, the heritage luxury brand renowned for its precision watch winding technology and expertly handcrafted watch and jewellery boxes and travel cases, announces a significant strengthening of its presence across the Asian market. This expansion marks a pivotal moment in the brand’s history, reinforcing a commitment to bringing its legacy of craftsmanship and innovation to a discerning clientele throughout the region.

Brogue 8 Piece Watch Winder; Brogue 8 Piece Watch Winder, Axis 12 Piece Watch Winder Cabinet, Athos 12 Piece Watch Winder Safe, Zoe Large Jewellery Box, Bella Large Jewellery Box, WOLF x Liberty All Over Ianthe Large Jewellery Box
Brogue 8 Piece Watch Winder; Brogue 8 Piece Watch Winder, Axis 12 Piece Watch Winder Cabinet, Athos 12 Piece Watch Winder Safe, Zoe Large Jewellery Box, Bella Large Jewellery Box, WOLF x Liberty All Over Ianthe Large Jewellery Box

Central to this initiative is the appointment and development of a dedicated local team based in Hong Kong, and dedicated local agents appointed throughout the region. By establishing a robust on-the-ground presence, WOLF ensures that its operations across the region are guided by deep regional expertise and an intimate understanding of the local luxury market landscape. This move signifies not merely an acceleration in the market, but a long-term investment in building lasting relationships with partners and collectors who value superior quality.

“As a fifth-generation family business, growth for WOLF has always been about more than geography, it’s all about relationships. Expanding our footprint in Asia reflects both the strength of the region and our belief in its future. With a dedicated team on the ground, we are not simply entering markets; we are embedding ourselves within them, ensuring that our craftsmanship, innovation, and family values resonate locally while remaining true to our global heritage.” Simon Wolf, CEO.

The brand will further demonstrate its commitment to the region through a series of appearances at key industry trade shows in the coming months. These events will serve as the premier stage for showcasing WOLF’s celebrated heritage, alongside the unveiling of significant new product launches. These upcoming collections exemplify the brand’s dedication to combining innovative technology with timeless design, offering sophisticated solutions for the protection and preservation of the world’s finest timepieces and jewellery.

Join WOLF at:

  • Design Shanghai from 19th to 22nd March 2026 at Shanghai Exhibition Centre, China.
  • Time to Watches from 14th to 19th April 2026 at Villa Sarasin, Geneva, Switzerland.
  • Tokyo Design Lifestyle Week from 24th to 26th June 2026 at Tokyo Big Sight, Japan.
  • Singapore Internal Jewelry Expo from 9th to 12th July at Sands Expo & Convention Centre, Singapore.
  • Hong Kong Watch & Clock Fair from 1st to 5th September at Hong Kong Convention and Exhibition Centre, Hong Kong.

As WOLF accelerates its growth in this dynamic market, the brand invites media and industry partners to explore the vision behind this expansion. Exclusive interview opportunities are available with Simon Wolf, offering a unique perspective on the company’s over 190-year-old heritage, its strategic direction in Asia, and the meticulous craftsmanship that defines every piece.

To request an interview: marketing@wolf1834.com.

Meet WOLF:
WOLF’s global sales teams will be available to introduce customers to the story of WOLF, the over 190-year-old fifth-generation family-owned brand, to show WOLF’s latest collections and discuss a recommended product assortment for their store.

To make an appointment contact: sales@wolf1834.com.

PRESS & MARKETING:
Meet with marketing to discover WOLF’s essential retailer asset packs, which contain an invaluable mix of marketing materials for retailers to promote WOLF to their customers.

For marketing or press appointments: marketing@wolf1834.com.

PRESS ASSETS:
For e-commerce, lifestyle images and editorial copy, please contact marketing for further content: marketing@wolf1834.com.

Hashtag: #WOLF

The issuer is solely responsible for the content of this announcement.

THE BRAND

Since 1834, WOLF has been crafting timeless designs that bring together quality, innovation, and sustainability. With over 190 years of expertise, WOLF create handmade pieces designed to last a lifetime, protecting what matters most to you. Committed to protecting the planet, WOLF proudly holds the Positive Luxury Butterfly Mark, ensuring every choice we make reflects care for both your legacy and the environment.

PROTECT YOUR LEGACY
WOLF | |

TV Anime “Attack on Titan” × Nijigen no Mori Collaboration Event March 14 – December 13, 2026

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Advertorial Desk
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HYOGO, JAPAN – Media OutReach Newswire – 13 March 2026 – Nijigen no Mori Inc. (Head Office: Awaji City, Hyogo Prefecture; President: Hiroshige Sadamatsu) will host a limited-time collaboration event based on the TV anime Attack on Titan at the Hyogo Prefectural Awajishima Park anime theme park “Nijigen no Mori.” The event will run from Saturday, March 14 to Sunday, December 13, 2026.

AttackonTitan NijigennoMori KV yoko finol

The collaboration features two main programs: a nighttime attraction titled “Attack on Titan THE NIGHT WALK – Beyond the Walls –” and daytime activities including “Attack on Titan Stamp Rally in Nijigen no Mori.” In addition, original collaboration merchandise featuring newly illustrated characters such as Eren, Mikasa, Levi, and Erwin, as well as character-themed food and drinks, will also be available during the event.

In the night event, visitors walk approximately 1.2 kilometers through a forest trail after dark, where projection mapping, lighting, and immersive sound effects recreate dramatic scenes from the anime. Participants take on the role of new recruits of the Survey Corps and join characters such as Eren Yeager and the members of the Survey Corps in a mission to reclaim freedom from the Titans. At the end of the experience, participants will receive an original Nijigen no Mori–exclusive card as a reward.

During the daytime program, guests can participate in the “Attack on Titan Stamp Rally in Nijigen no Mori.” Participants explore the park while collecting stamps of characters illustrated in original artwork using a special stamp booklet. Guests who complete the rally will receive an original novelty postcard.

In addition, a second phase event titled “Attack on Titan Mystery Quest – Nijigen no Mori Edition / At-Home” is also planned. In this puzzle-solving adventure, participants become subordinates of Hange Zoe, a passionate Titan researcher, and work together to solve a series of mysteries. The starting date for this program will be announced at a later time.

Through these immersive experiences held both day and night, visitors can step directly into the world of Attack on Titan and enjoy a unique adventure in the natural setting of Nijigen no Mori.

Event Period: March 14 (Sat) – December 13 (Sun), 2026
Location: Nijigen no Mori, Hyogo Prefectural Awajishima Park, Awaji City, Hyogo, Japan

©HK/AOTF
Hashtag: #NijigennoMori

The issuer is solely responsible for the content of this announcement.

NLCS (Singapore) celebrates International Women’s Day with ‘HerStory’ Exhibition

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Advertorial Desk
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SINGAPORE, March 13, 2026 /PRNewswire/ — North London Collegiate School (Singapore) marked International Women’s Day 2026 with a series of meaningful events under the banner ‘HerStory’, bringing together students, parents, media, community leaders, and Singapore-based advocates designed to highlight women’s voices, stories, and leadership in a shared commitment to empowerment, equality, and purposeful giving.

International Women's Day HerStory Dinner
International Women’s Day HerStory Dinner

The week-long programme celebrated women and inspired young people, creating a space where the next generation sits alongside those already driving change, and where shared purpose translates into collective action. 

Rooted in a 175-Year Legacy of Female Empowerment

The values driving HerStory Week are inseparable from the founding story of NLCS itself. Frances Mary Buss established North London Collegiate School in 1850, pioneering girls’ academic education at a time when rigorous learning for women was far from guaranteed. She believed that every girl deserves equal opportunity to access education that builds confidence, knowledge, and the power to shape her own future and she gave her life’s work to making that belief a reality, shaping generations of leaders, innovators, and change-makers in the process.  

The HerStory Dinner

The centrepiece of the week was the HerStory Dinner, a thought-leadership event built around the theme: “What Will You Give to Gain through Knowledge, Time, and Advocacy.” It was an evening designed not just to commemorate, but to ask everyone in the room how they might contribute meaningfully through knowledge-sharing, service, and advocacy.   

Presentations across the evening explored what it truly means to give, shining light on the initiatives, causes, and communities that NLCS (Singapore) has rallied around.  

Student Leadership and Advocacy in Action 

HerStory Week placed student voices and student action at its heart. Across the school, young people stepped forward to reflect on what equality means to them through their societies, their service, and their leadership, showing that the next generation is not waiting to inherit a more equal world, they are already building it. 

Student ambassadors from across year groups spoke to the importance of equity, inclusion, wellbeing, and belonging, sharing their commitment to upstanding values, advocacy, and creating a community where every individual feels valued and supported.  

MercuriX, the school’s national champion STEM Racing team preparing for the World Finals, used the week to champion inclusive leadership in STEM, pledging to mentor younger female students and making the case that the most diverse teams build the best solutions.  

The Student Athlete Coaching Programme connects Junior and Senior School students through sport, with female senior students modelling leadership and inspiring younger peers to see themselves as capable leaders.  

The Amnesty International Society continued its steady work writing letters and petitions in support of human rights cases worldwide, rounded in the belief that no act of advocacy is too small to matter.  

The GreenWave Society channeled its energy into sustainability on and off campus, fundraising grassroots charities and proving that student-led action reaches far beyond the classroom.  

The school’s Pacha Club, the first chapter of the global Pachamama Project to launch in Asia, has been creating reusable period pads for refugees and people experiencing period poverty, keeping girls in school and restoring dignity where it matters most. 

Community Partners: Giving Where It Matters Most  

HerStory Week also made room for the voices beyond the school walls, including women and organisations from across Singapore’s women’s empowerment, migrant worker welfare, and gender advocacy communities who joined the gathering not as guests, but as proof that giving through knowledge, time, and advocacy is already remaking the world.  

About North London Collegiate School (Singapore)   

Founded in 2020, NLCS (Singapore) is a British International School offering the academically ambitious NLCS curriculum, the IB Middle Years Programme, and the IB Diploma Programme. Drawing on 175 years of heritage, the school nurtures individuals to be intellectually curious and socially confident. Part of a global family of schools, NLCS (Singapore) is committed to developing compassionate global citizens.

Discover the full ‘HerStory’ Exhibition gallery and more stories from our community by following NLCS (Singapore) on Instagram, Facebook, and LinkedIn. To learn more, please visit nlcssingapore.sg or get in touch with us today.

AsiaInfo Launches Global Brand AIStorm: Empowering Worldwide Industrial Intelligence with AI-Native Security

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Advertorial Desk
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BEIJING, March 13, 2026 /PRNewswire/ — AsiaInfo, a leading global provider of cybersecurity and digital intelligence solutions, today officially launched its premier global brand, AIStorm. Drawing on AsiaInfo’s profound product and technical accumulation and its extensive industry service experience, AIStorm positions Singapore as its global operations hub. By deepening its presence in Hong Kong, Macau, and Southeast Asian markets through robust technical support and localized services, AIStorm is dedicated to building intelligent, secure, and trusted digital foundations for global enterprises and critical sectors, supporting and leading the secure and steady evolution of global industries in the Agentic AI Internet era.

Inheriting a Leader’s DNA to Deepen Global Market Presence

As a leader in China’s cybersecurity and digital intelligence sectors, AsiaInfo’s technical prowess and market coverage provide a solid foundation for AIStorm’s global expansion. In the realm of digital intelligence, AsiaInfo has long dominated the Business Support Systems (BSS) for telecom operators and is recognized as a Leader in the Gartner® Magic Quadrant™ for AI in CSP Customer and Business Operations. The company serves over 200 operators worldwide and secures internet access authentication for more than 1 billion users, demonstrating a proven capacity to support hundred-million-level high-concurrency business scenarios. Simultaneously, AsiaInfo deeply empowers leading clients in sectors such as finance, energy, government, and high-end manufacturing to achieve efficient digital transformation.

In the field of cybersecurity, AsiaInfo’s leadership is widely acknowledged: it is ranked No. 1 in China’s cybersecurity software market share by Frost & Sullivan, recognized as a Gartner Representative Vendor for Cloud Workload Protection Platforms (CWPP), and identified by IDC as a pioneer in Next-Generation Endpoint Security. Its solutions extensively safeguard China’s critical information infrastructure and have a proven track record of securing major international events, including the G20 Summit, The World Games 2025 Chengdu, and the Beijing 2022 Winter Olympics. Furthermore, its integrated security and digital intelligence solutions have achieved technical breakthroughs and implementations in frontier fields such as AI Large Models, 5G private networks, and Space-Air-Ground Integrated Security.

Based on this formidable foundation, the launch of AIStorm marks the global upgrade of AsiaInfo’s mature security technology system and digital intelligence service capabilities. Centered in Singapore, AIStorm synergizes its core capabilities in intelligent connectivity, digital intelligence operations, and professional services to build an intelligent, secure, and resilient security backbone for global clients.

Data-Driven and AI-Native: Reshaping the International Security Framework

AIStorm fully inherits AsiaInfo’s breakthrough technical achievements in endpoint security, cloud security, identity security, and advanced threat governance. Guided by a “Data-Driven, AI-Native” strategy, AIStorm has constructed a core security system tailored for the international market. This architecture centers on the industry-leading AI XDR platform as the hub, synergizing the endpoint product TrustOne and cloud security CloudGuard. By deeply integrating capabilities including ThreatTrace (threat detection), PhishShield (email protection), and ThreatShield (high-performance perimeter protection), it forms a closed-loop defense system of “Intelligent Detection – Automated Response – Global Synergy”. This system precisely counters all-scenario security threats from endpoints to hybrid clouds, redefining the security defense paradigm for the digital intelligence era.

Global Strategic Vision Empowering Industrial Digital Intelligence

With Singapore as its operational core and Hong Kong, Macau, and Southeast Asia as strategic focal points, AIStorm is building a comprehensive localized operations and compliance system. 100% of the core product’s critical data is deployed regionally, strictly adhering to international regulations such as GDPR and the ASEAN Data Protection Framework. To ensure real-time response to regional customer needs, AIStorm utilizes its Security Operations Center (SOC) in Singapore as a hub, leveraging AsiaInfo’s global threat intelligence resources while synergizing with local expert teams in Thailand, Indonesia, Vietnam, Hong Kong, and Macau to deliver native-language support and 24/7 rapid incident response.

AIStorm’s core team consists of veterans from top-tier global security companies, averaging over 15 years of international field experience. Driven by the unique model of “Independent Operations + Dual Empowerment,” AIStorm combines the agile responsiveness of a global brand with battle-tested technical depth to provide secure, compliant, and efficient digital protection for clients worldwide.

About AIStorm

AIStorm is the premier global brand of AsiaInfo, with its global operations hub located in Singapore. As a leader in cybersecurity and Business Support Systems (BSS), AsiaInfo supports billion-level high-concurrency business operations. With breakthroughs in AI Large Models, 5G private networks, and data elements, AIStorm is dedicated to building a solid digital security foundation to lead the safe development of global industries.

For more information, please visit: https://www.aistorm.com/  

Saga Prefecture Highlights Events and Openings in 2026

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Advertorial Desk
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SAGA, Japan, March 13, 2026 /PRNewswire/ — The Saga Prefectural Government, southwestern Japan, will host a wide range of events and openings in 2026 with media support available for international journalists and media organizations.

Eventful new openings, a global environmental initiative, and international sporting events will take place alongside festivals and fairs steeped in tradition, revealing the Saga spirit, which continues to have a profound influence on Japan.

Support for media coverage of these events and other developments, including interpretation services and coordination of interviews and site visits, will be available. The region, on the island of Kyushu, is accessible within one hour from Fukuoka and Nagasaki.

2026 Highlighted Events and Openings:

Snow Peak Grounds Yoshinogari opens, March 18

The Prefectural Government and Snow Peak Inc. open Snow Peak Grounds Yoshinogari, an interactive complex at Yoshinogari Historical Park, on March 18. On-site cottages and cabins, inspired by period architecture, and one of Kyushu’s largest camping fields open for stays from April 18.

Arita Ceramic Fair, April 29-May 5

The largest ceramics fair in Arita attracts around 1.2 million visitors to the town, considered the birthplace of Japan’s porcelain industry.

World Ocean Plastic Planning Center opens, June 7

The Prefectural Government opens the World Ocean Plastic Planning Center–the world’s first hub aimed at tackling global marine plastic pollution through regional initiatives. The center offers hands-on experiences and exhibits focused on upcycling marine plastics, and houses a cafe and shop.

Mynavi Tour de Kyushu 2026 makes Saga debut, October 10

The annual stage road race, the Tour de Kyushu, comes to Saga for the first time in 2026. Officially recognized by the Union Cycliste Internationale (UCI), the tour will bring cyclists from the world’s top road racing teams to Karatsu.

2026 Saga International Balloon Fiesta, October 30-November 3

Asia’s largest sky sports event brings hot air balloon competitions and festivities to Saga each autumn. The 2025 event saw 124 pilots from 20 countries and regions participate in front of over 800,000 visitors.

Karatsu Kunchi, November 2-November 4

The Karatsu Shrine Autumn Grand Festival, Karatsu Kunchi, is one of Japan’s UNESCO Intangible Cultural Heritage-listed float festivals. Karatsu Kunchi’s floats are considered some of the largest works of dry lacquer craftsmanship in the world.

Images: https://kyodonewsprwire.jp/release/202603125517?p=images

Tetra Pak: Natural Ingredients and Emotional Drivers Reshape the Food Supplement and Nutrition Market across Asia Pacific (APAC)

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Advertorial Desk
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  • 62% of APAC consumers prioritise supporting physical health when choosing FSN products.
  • 61% use FSN products to ensure their daily nutritional needs are met.
  • 48% look for solutions that help maintain healthy energy levels throughout a busy day.
  • 21% value convenience on the go, while 19% use FSN products to save time on meals or snacks.

SINGAPORE, March 13, 2026 /PRNewswire/ — The global food supplements and nutrition (FSN) market, spanning protein-enriched beverages, fortified drinks and functional supplements, is projected to reach approximately USD$758.99 billion by 2034, growing at a compound annual growth rate (CAGR) of 7% globally.[1]

Against this backdrop of steady global expansion, Asia Pacific (APAC) is emerging as a key growth region. To help brands better understand the evolving consumer expectations across APAC, Tetra Pak commissioned new global research examining the motivations and preferences shaping the future of the category. For APAC, the analysis draws on insights from markets including China, Japan, South Korea, Australia and India.

The findings point to a broader global shift in consumer priorities that is reshaping the FSN market. Emotional benefits and local preferences are increasingly influencing demand, alongside traditional functional claims. The research shows that consumers are turning to FSN products not only for their ability to integrate seamlessly into modern lifestyles, but also for the emotional, aspirational and performance-driven reassurance these products provide.

Across Asia Pacific, functional health benefits remain fundamental. At the same time, emotional reassurance, natural ingredients and lifestyle fit are increasingly influencing purchasing decisions.

Consumers want nutrition that fits their lifestyle

Consumers across APAC are increasingly incorporating FSN products into a holistic approach to wellbeing. The leading motivators include*:

  • Supporting physical health (62%)
  • Ensuring daily nutritional needs are met (61%)
  • Maintaining healthy energy during a busy day (48%)

Beyond physical benefits, FSN products are also valued for boosting mental wellbeing (28%) and improving appearance or fitness (23%). Taste remains equally important, with 23% citing enjoyment as a driver, highlighting the need for products that balance function with sensory appeal.

Emotional reassurance is another important factor, with 42% consumers globally saying they want to feel more in control of their health, alongside peace of mind about nutrition (39%) and feeling more balanced or less stressed (30%).

Practical considerations continue to influence behaviour: 21% value convenience on the go, while 19% look to save time on meals or snacks.

Liquid formats are gaining strong traction, with 59% of consumers expressing interest in ready-to-drink FSN products. Their appeal lies in everyday practicality:

  • No preparation required
  • Easy storage
  • Suitable for busy, mobile lifestyles

John Jose, Marketing Director Tetra Pak Malaysia, Singapore, Philippines & Indonesia (MSPI), commented: “Convenience remains a baseline expectation. For brands across Asia Pacific, it’s a chance to lead with convenient formats and innovative formulations that meet evolving expectations and deliver greater value for customers. But interest in this category goes far beyond ease alone. With 62% of consumers prioritising physical health and 61% using FSN products to ensure their daily nutritional needs are met, we’re seeing a clear shift toward value-driven products that support long-term wellbeing.”

The study also identifies distinct pain points that packaging can help address, from price sensitivity and trust to format convenience and ingredient transparency. Clear labelling, transparent communication and convenient, single-serve formats can help build confidence while supporting busy lifestyles. With 63% consuming FSN products “as is”, shelf-stable packaging solutions are particularly well positioned to meet expectations for ease, portability and reliability. Through its latest research, Tetra Pak aims to support brands in Asia Pacific in developing differentiated offerings that deliver both functional benefits and emotional value in a category defined by rapid innovation and evolving expectations.

John Jose added: “These findings provide a clear direction for brands seeking growth in APAC’s fast-evolving FSN market. By aligning with local preferences and delivering convenient solutions that support everyday nutrition and wellbeing, particularly as 21% of consumers value convenience on the go, brands can build stronger connections and unlock sustainable growth opportunities.”

*Tetra Pak’s FSN Global Consumer Research was conducted by Ipsos in July 2025. The survey covered 25,547 health-conscious consumers, including parents of children, adults aged 16-65 and seniors aged 65+, across 17 countries. Contact us for further insights.

Further insights and practical guidance on the fast-growing FSN (Food Supplements and Nutrition) category are available on Tetra Pak’s website.

ABOUT TETRA PAK

We’re here to make food safe and available. It’s why we provide advanced food production systems. In collaboration with our customers and suppliers, driven by more than 24,000 dedicated employees worldwide, we protect food sustainably every day for hundreds of millions of people in more than 160 countries. Because we’re here to fulfil a purpose:

We commit to making food safe and available, everywhere, and we promise to protect what’s good: food, people and the planet.

More information about Tetra Pak is available at tetrapak.com.

youtube.com/user/tetrapak

@tetrapak

https://www.linkedin.com/company/tetra-pak/

Alibaba’s MAISEAT Secures Primary Ticketing Role for GAI EVOLUTION 2026 World Tour in Malaysia

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Advertorial Desk
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KUALA LUMPUR, Malaysia, March 13, 2026 /PRNewswire/ — MAISEAT, the global events ticketing platform of Damai Entertainment (HKEX: 1060), an Alibaba Group subsidiary, has secured its first primary ticketing role, becoming the official primary ticketing partner for Chinese rapper GAI’s upcoming concert in Malaysia.

The GAI EVOLUTION 2026 World Tour in Malaysia is scheduled for May 10 at the Arena of Stars, Resorts World Genting, in Kuala Lumpur.
The GAI EVOLUTION 2026 World Tour in Malaysia is scheduled for May 10 at the Arena of Stars, Resorts World Genting, in Kuala Lumpur.

Under the partnership, MAISEAT will manage ticket distribution and sales channels for the show, and will also serve as a co-organizer for the Malaysia stop of the tour. Users can purchase tickets on the MAISEAT website or app, among other platforms.

The concert, GAI EVOLUTION 2026 World Tour – Malaysia, is scheduled for May 10 at the Arena of Stars, Resorts World Genting, in Kuala Lumpur. Exclusive presales on MAISEAT began on March 10, with official ticket sales starting on March 13. All presale tickets have sold out.

As the primary ticketing partner, MAISEAT will use Damai Entertainment’s technology infrastructure and service capabilities to ensure a seamless and secure ticket‑purchasing experience.

“Securing the primary ticketing role for GAI’s Malaysia show marks an important milestone for MAISEAT and strongly validates our capabilities in international live event ticketing,” said Walter Zheng, Head of MAISEAT. “From ticket distribution to customer service, we have implemented a localized end-to-end model that meets the standards of international markets. We plan to bring this model to more markets, helping Chinese artists connect with fans worldwide, and build MAISEAT into a trusted platform for international event organizers and cross‑border audiences.”

The MAISEAT platform supports multiple languages, including Simplified Chinese, Traditional Chinese, English, Japanese, and Korean. It is fully integrated with Alipay’s global payment network and offers multiple payment methods and multi-currency settlement options. A dedicated MAISEAT mobile app was also launched in December last year.

GAI, whose real name is Zhou Yan, is one of China’s best-known rappers, singers, and songwriters. His 2026 world tour opened in Singapore on March 7, with subsequent stops scheduled for Las Vegas and Sydney.

About Damai Entertainment
Damai Entertainment is a technology-driven company delivering immersive, real-world entertainment experiences. Its diverse ecosystem spans film production, live events, IP commercialization, TV series, artist management, and ticketing platforms. Anchored in its dual strategic pillars of entertainment and AI, Damai is committed to creating unparalleled live, interactive, and immersive experiences for audiences around the world.

Media Contacts
maiseat.press@member.alibaba.com

iQIYI Leads AI Storytelling as Original Micro-Animations Gain Strong Traction

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Advertorial Desk
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BEIJING, March 13, 2026 /PRNewswire/ — Recently, iQIYI, China’s leading online entertainment platform, released two original AI-powered micro-animations on its Chinese mainland platform — “My Mecha is a Bit OP” and “Imperial Exorcist Guards” — which have quickly captured audience attention with fresh narratives and distinctive AI-driven visual design. The strong reception highlights iQIYI’s continued efforts to push the boundaries of storytelling through AI integration and premium content development.


“My Mecha is a Bit OP,” a futuristic rebirth story set in a post-apocalyptic world, was among the most-watched micro-animations during the 2026 Chinese New Year, ranking sixth in total viewing time on iQIYI’s micro-animation category. More than 80 percent of the views came from big-screen devices, showing that premium AI micro-animation is resonating with audiences beyond mobile platforms and thriving across diverse viewing scenarios.

 “Imperial Exorcist Guards” combines Chinese supernatural elements with suspense in a narrative centered on a secret organization protecting the Ming Dynasty’s dragon veins. The series has topped multiple iQIYI charts and secured a product placement partnership, demonstrating how AI micro-animation can deliver both audience engagement and commercial value.


Both series benefited from significant production efficiency gains through AIGC technology. According to iQIYI’s Huihuo Studio, AI has compressed production cycles that traditionally took months or even years into a matter of weeks. “My Mecha is a Bit OP” went from project approval to final delivery in approximately 40 days, with “Imperial Exorcist Guards” produced at a similar speed, showing how AIGC enables both rapid output and consistent quality standards.

These successes reflect iQIYI’s broader momentum in AI-powered content. AIGC technology is driving micro-animations and other content categories into a new development phase, and iQIYI took an early lead in this space last year by launching a dedicated micro-animation category, increasing investment in original productions, and continuously refining its collaboration framework. The platform’s micro-animation library now exceeds 10,000 titles, with both the viewership and total viewing time growing rapidly.

Moving forward, iQIYI will continue deepening its application of AIGC across the entire content production pipeline while expanding its catalog of premium AI micro-animation works.

Contact: iQIYI Press, press@qiyi.com 

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