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Trend Micro Reinvents Proactive Security with Digital Twin Technology

Innovation at the speed of agentic AI, built on NVIDIA AI, provides a data-driven foundation for supercharged decision-making


HONG KONG SAR – Media OutReach Newswire – 6 August 2025 Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, today unveiled a groundbreaking new cyber resilience model that reinvents how enterprises approach proactive security. Trend’s Digital Twin capabilities will empower enterprises to simulate real-world cyber threats, validate their defenses, and adapt policies in real time across complex and diverse digital environments.

To learn more about how Trend’s Digital Twin technology is reshaping proactive security, visit: https://www.trendmicro.com/en_us/business/ai/digital-twin.html

Bartley Richardson, Senior Engineering Director, Agentic AI at NVIDIA: “In today’s rapidly evolving cybersecurity landscape, organizations need proactive solutions that can anticipate and counter potential threats before they occur. Powered by NVIDIA NIM microservices, Trend’s cybersecurity digital twins bring AI-driven protection to enterprise infrastructure.”

At the core of this model is Trend’s advanced agentic AI and industry-first application of cybersecurity digital twin technology. By creating high-fidelity, continuously updated simulation of an organization’s infrastructure, Trend enables security teams to visualize risk, test scenarios safely, and make rapid, data-driven decisions that improve resilience and reduce business disruptions.

The shift from periodic assessments to continuous, intelligent simulation marks a major evolution in proactive cybersecurity. It allows organizations to stay ahead of adversaries, harden their environments to circumvent cybersecurity threats, and confidently secure mission-critical operations against an ever-changing threat landscape. The technology shifts security practices from static and reactive to dynamic and predictive, enabling measurable improvements across a range of critical use cases.

Stuart Samples, Chief Technology Officer at Northeast Georgia Health System: “Trend’s digital twin approach completely changes our ability to understand risk in real-time. It helps us catch threats we didn’t even know to look for, allowing our team to focus less on firefighting and more on confidently driving innovation.”

Trend’s cybersecurity Digital Twin technology is powered by NVIDIA accelerated computing and NVIDIA AI Enterprise software, including NVIDIA NIM microservices. This enterprise-grade software enables the delivery of agentic AI models, optimized inference, and secure, scalable deployment—combining the simplicity of APIs with the flexibility of self-hosted infrastructure to strengthen cybersecurity outcomes with AI-driven precision.

Trend’s Digital Twin model will help organizations proactively manage risk across their entire infrastructure—from on-prem to cloud, IT to OT, and legacy to next gen AI-powered systems. It comes as governments and industry leaders accelerate AI infrastructure investments. Trend’s approach to digital twins enables customers to make better informed risk decisions and enhance security operations across their organization.

Scenario planning: AI agents simulate threats and tactics within the Digital Twin, long before a real-world incident occurs. This helps to test current mitigation strategies in a continuous cycle, to improve resilience planning for sensitive and complex environments.

Security investments: Decision makers can introduce new tools, policies, or architectural changes to see how they perform in the virtual environment. This results in better informed, data-driven investment decisions.

Business resilience optimization: Digital Twin technology can be used to simulate business-critical failure scenarios to highlight how data flows, how decisions are made, and how disruptions ripple across IT/OT systems and teams. These real-time risk insights boost enterprise security planning capabilities without risking disruption to production systems.

Frank Dickson, Group Vice President, Security & Trust at IDC: “As threats migrate to OT, proactive security is critical. Trend Micro’s Digital Twin technology introduces a new operational model for enterprise cyber security: simulation. Sometimes even probing a production network can result in downtime, often making it extremely difficult to expose vulnerabilities and confirm compensating measures. A continuous cycle of adversary simulation and defensive validation becomes a value tool to ensure that organizations stay ahead of cyber threats, while being sensitive to the fragility of some operational environments.”

The announcement is the latest in a line of innovation-led projects from Trend designed to help network defenders harness AI, close skill gaps, and improve security outcomes.

Most recently, Trend announced it would open source its Trend Cybertron AI model and agent framework in a bid to accelerate the development of autonomous cybersecurity agents.

Its work has also expanded to cover protection for GenAI workloads and advances to sovereign AI infrastructure.

Rachel Jin, Chief Enterprise Platform Officer at Trend: “Enterprises are struggling to defend complex, dynamic infrastructure environments from highly adaptive, AI-powered adversaries. Rapid shifts in threat actor tactics and IT infrastructure mean reactive, point-in-time risk assessments are no longer fit for purpose. Our Digital Twin technology empowers customers to simulate threats and safely validate security controls without touching production systems—to finally close the gap between digital transformation and defensive readiness.”

Hashtag: #trendmicro #trendvisionone #visionone #cybersecurity#digitaltwin




The issuer is solely responsible for the content of this announcement.

About Trend Micro

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro’s cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world.

4 in 5 APAC consumers take health supplements but half lack confidence in making good supplement choices – Herbalife survey

Preventive health trend driving need for credible and trusted sources of information

HONG KONG, Aug. 6, 2025 /PRNewswire/ — Herbalife, a premier health and wellness company and community, today released findings from its 2025 Asia Pacific Responsible Supplementation Survey, revealing that while there is widespread use of health supplements in Asia Pacific (APAC), many lack the confidence to make good supplement decisions. Four in five (80%) consumers in the region take health supplements regularly, but only half (50%) expressed confidence in their ability to make responsible supplement choices.

The survey, which was conducted in May 2025, looked at consumers’ attitudes and behaviours towards health supplements in APAC. In the survey, making responsible supplement choices is defined as the practice of obtaining a thorough understanding of a health supplement product’s ingredient composition, quality, recommended dosages, consumption limits and possible interactions with other supplements and medication, before consuming it. There were 9,000 respondents across 11 markets, including Australia, Hong Kong, Indonesia, Japan, Korea, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.

“We uncovered significant gaps in the understanding of proper health supplement usage, leading to a lack of confidence in making good supplement decisions. The silver lining is that most consumers prioritize credible sources of supplement information and advice. This is why Herbalife actively collaborates with various institutions to improve nutrition education for the public, using science-backed facts and guidance to aid positive supplement choices. We are committed to helping people build a foundation of healthy habits and empower their journey to wellness,” said Thomas Harms, Managing Director, Asia Pacific, Herbalife.

Making responsible supplement choices

Across Asia Pacific, the top sources of information influencing consumers’ supplement decisions were healthcare professionals (61%), friends and family (41%) and independent product research (30%).

However, when comparing consumers’ attitudes towards supplements, the Boomer respondents had the most surprising findings among age groups. While half of the Boomer respondents consume supplements daily, they are also the least concerned about making informed supplement choices – with only 30% being concerned about it. They are also the least confident – with just 42% expressing confidence in their supplement decisions compared to the other age groups.

In contrast, Gen Zs were the strongest believers of making informed decisions (47%) and most confident (58%) in their ability to make good supplement decisions.

Gaps in health supplement knowledge but product safety remains a priority

The survey showed a significant gap in health supplement knowledge among consumers, with many unaware of the effects of overconsumption. For example, when it comes to vitamin C, calcium and vitamin D, the percentage of people who are unaware of the effects of over-consuming were more than two-thirds of all respondents surveyed.

Despite the knowledge gap, consumers’ purchase decisions remain guided by factors like product safety and efficacy (49%), healthcare professional recommendation (43%), and quality certifications (38%). Trust in a supplement brand is also a key influencing factor, with 95% of APAC consumers admitting that it affects their purchase decisions.

Focus on preventive health driving supplement consumption

An overwhelming majority of respondents (92%) stressed that preventive healthcare is important to their well-being, with many taking steps towards better health. Their top actions include making healthier food choices (55%), taking health supplements (54%) and doing more physical activities (46%).

However, despite these efforts, less than half (46%) are optimistic about achieving their health goals. Generation Z (53%) and Millennial (50%) consumers expressed higher levels of confidence in achieving their goals, compared to the Generation X (40%) and Baby Boomers (39%).

“As more consumers take their health and wellness matters into their own hands, it’s important that they have trusted sources of information about the proper use and benefits of health supplements. When selecting from a vast array of options, take time to explore the brand’s level of testing of their ingredients, the third-party verifications, and their manufacturing transparency. Sourcing is one critical area in ensuring that your supplements are created with the utmost care to ensure high quality, consistency and traceability,” said Harms.

About Herbalife Ltd. 

Herbalife (NYSE: HLF) is a premier health and wellness company, community and platform that has been changing people’s lives with great nutrition products and a business opportunity for its independent distributors since 1980. The Company offers science-backed products to consumers in more than 90 markets through entrepreneurial distributors who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle to live their best life. 

For more information, please contact:
Susan Tan
Director, Corporate Communications, Asia Pacific 
Herbalife  
Email: asiapacificteam@herbalife.com

TILOG – LOGISTIX 2025 to Showcase Smart Logistics Technologies, Sustainable Solutions and Services from 25 Countries

BANGKOK, Aug. 6, 2025 /PRNewswire/ — The Department of International Trade Promotion (DITP), Ministry of Commerce, in collaboration with RX Tradex, ASEAN’s leading exhibition organizer, will organize TILOG – LOGISTIX 2025, the most comprehensive exhibition on logistics technology including warehouse management and loading, packing and material handling, Logistics IT, IoT, AI, robots, e-Logistics, and logistics service, from August 20 to 22, 2025 at Hall 98 of BITEC, Bangkok.

TILOG – LOGISTIX 2025 to Showcase Smart Logistics Technologies, Sustainable Solutions and Services from 25 Countries
TILOG – LOGISTIX 2025 to Showcase Smart Logistics Technologies, Sustainable Solutions and Services from 25 Countries

The event, held under the theme of “Resilient Supply Chain: Overcoming Global Challenges,” highlights new innovations, sustainable solutions, and an annual gathering of logistics-related industrialists from across industrial spectrum in ASEAN and many other countries. TILOG – LOGISTIX 2025 will showcase cutting-edge logistics innovations from over 415 brands, 25 countries. The event also includes insightful conference sessions and is expected to attract over 7,500 industry professionals and visitors.

Amongst highlighted technologies and services at TILOG – LOGISTIX are:

  • Warehouse & Loading:
    • High-Density Semi-Automated Storage System, maximizing warehouse space efficiency.
    • Comprehensive Warehouse and Logistics Solutions for modern smart factories.
  • Material Handling:
    • Automated Forklift driven by AI
    • Multi-directional Forklift – Ideal for handling long items in narrow aisles, with a maximum load capacity of 5 tons.
    • Automated Systems for palletizing, conveyor belts, sorting, and warehouse picking.
  • Packing:
    • Custom-Made Wooden Pallets, Crates, Reels, and Paper Packaging – Lightweight yet strong.
    • Foldable Plastic Crates – Durable, space-saving, ideal for storage, transport, and automation; customizable.
  • Logistics IT & e-Logistics:
    • Smart Transportation Management Platform.
    • Vehicle Tracking and Driver Behavior Monitoring Device – Also provides vehicle condition alerts.
  • Transportation & LSP:
    • Less than Container Load (LCL) Direct Console Service from Bangkok to Southern China.
    • Multimodal Transport Services (land and air) within Thailand and the Indochina region.

Included at the event are an “Exhibition on Thailand’s logistics industry,” “Trade Logistics Symposium,” “World Transport & Logistics Forum” presented by executives from The World Bank Group, “Innovation Showcase,” and seminars by leading industry organizations, offering actionable insights. AI-powered business matching is expected to spark international partnership between warehouse- and logistics-related industrialists from all industrial sectors.

TILOG – LOGISTIX will take place from August 20 to 22, 2025, 10am to 6pm, at BITEC, Hall 98. Business attire is required, shorts and sandals prohibited. Students may join on August 22 only. Pre-register at www.tilog-logistix.com or via LINE: @tilog-logistix for a chance to win a Central gift card worth 200 baht.

Leading with Purpose: ESET Puts Pamela Ong in Command as Singapore’s Digital Economy Accelerates


SINGAPORE – Media OutReach Newswire – 6 August 2025 – ESET, a global leader in cybersecurity, has announced the appointment of Pamela Ong as Country Manager for Singapore and the Asia region. This strategic move underscores ESET’s ongoing commitment to addressing the rapidly evolving cybersecurity demands in Singapore and across Asia, especially following accelerated digital transformation post-pandemic.

Pamela Ong, Country Manager Singapore and Asia, ESET
Pamela Ong, Country Manager Singapore and Asia, ESET

Ong has over a decade of experience at ESET, consistently demonstrating her capability through successive leadership roles including Channel Manager for China, Sales Manager for APAC, and most recently, Sales Director for APAC. Her deep industry knowledge and proven leadership make her uniquely suited to elevate ESET’s position in Singapore, a market identified as a pivotal growth hub in the region.

“I’m incredibly proud to take on this role,” said Ong. “Singapore has quickly emerged as a digital innovation hub, especially after post-COVID digital transformation efforts of Singapore. The demand for advanced protection has thus grown tremendously as businesses accelerate their digital journeys. As we expand ESET’s impact across Asia, I’m excited to deepen our presence in Singapore, a market that is both strategic and full of potential. I’m also equally committed to building a more inclusive future where women can thrive in cybersecurity, and helping to shape a stronger, safer digital world for everyone.”

In addition to her business acumen, Ong is also a passionate champion of DEI in cybersecurity and STEM. In 2025, she helped launch the ESET Women in Cybersecurity Scholarship in Singapore and India, empowering the next generation of female cybersecurity professionals and driving change across the industry.

“Singapore is a strategic priority for ESET in the APAC region. It’s paramount that we place our best people in our most important roles, and Pamela brings unmatched experience, leadership, and vision to this position,” said Parvinder Walia, President of the Asia Pacific region at ESET.

Ong will be based in Singapore, reporting directly to Walia.

Hashtag: #ESET

The issuer is solely responsible for the content of this announcement.

About ESET

ESET® provides cutting-edge digital security to prevent attacks before they happen. By combining the power of AI and human expertise, ESET stays ahead of known and emerging cyberthreats — securing businesses, critical infrastructure, and individuals. Whether it’s endpoint, cloud, or mobile protection, our AI-native, cloud-first solutions and services remain highly effective and easy to use. ESET technology includes robust detection and response, ultra-secure encryption, and multifactor authentication. With 24/7 real-time defense and strong local support, we keep users safe and businesses running without interruption. An ever-evolving digital landscape demands a progressive approach to security: ESET is committed to world-class research and powerful threat intelligence, backed by R&D centers and a strong global partner network. For more information, visit or follow us on , , and .

From AI to Precision Medicine: Taiwan’s Smart Healthcare Innovations Shine at Taiwan Expo USA 2025

DALLAS, Aug. 6, 2025 /PRNewswire/ — The Smart Healthcare Pavilion at Taiwan Expo USA 2025 will take place at the Kay Bailey Hutchison Convention Center in Dallas, Texas, from August 14 to 16. Featuring two world-leading hospitals and eight cutting-edge companies, the pavilion highlights Taiwan’s exceptional strengths in telemedicine, AI-driven solutions, and precision medicine.

Smart Hospitals Leading Global Innovation

Two hospitals named among Newsweek’s World’s Best Smart Hospitals 2025 will unveil groundbreaking healthcare innovations:

  • Taichung Veterans General Hospital showcases TAIMedImg PHDS, the only system validated in multinational studies to independently predict pulmonary hypertension using ECG data alone.
  • Chang Gung Memorial Hospital, Linkou unveils an AI-powered ultrasound system that analyzes dynamic images in real time to detect hip dysplasia in infants.

Telemedicine Solutions Driving the Future

Four Taiwanese companies are pioneering remote healthcare innovations:

  • QT Medical, Inc., Taiwan Branch introduces the world’s most compact, hospital-grade, portable 12-lead ECG system, designed for accessible cardiac care.
  • Medimaging Integrated Solution Inc. showcases the world’s first integrated AI hardware-software solution for diabetic retinopathy screening.
  • imedtac Co., Ltd. presents its AI mmWave monitoring radar, enabling non-contact monitoring of vital physiological data.
  • Hukui Biotechnology Co., Ltd. demonstrates a wireless handheld ultrasound device designed for both human and veterinary applications.

AI at the Forefront of Healthcare Innovation

Taiwan continues to lead with AI-driven healthcare technologies:

  • Lixel Inc. features LFIAT & SpatiumNEX, the world’s first glasses-free 3D floating image and air-touch technology, transforming medical education and clinical practice.
  • V5med Inc. presents Lung AI, a high-precision tool for identifying and marking lung nodules, outperforming competitors from Japan, Korea, and the U.S.
  • Shennona Co., Ltd. showcases the Stress EEG Assessment System, using AI to analyze 90 seconds of brainwave data and generate an objective depression score (1–10).

Personalized Cancer Treatment with E.V.A.

In precision medicine, Taiwan offers a cutting-edge approach:

  • CancerFree Biotech presents Ex Vivo Avatar (E.V.A.), a platform that grows tumor organoids from just 20 mL of blood to test multiple drugs and identify the most effective therapy for each patient. [Ad by TITA]

Visit the Smart Healthcare Pavilion

August 14–16, 2025
Kay Bailey Hutchison Convention Center, Hall A, Booths 360–369, Dallas, Texas
Exhibitors’ profiles: https://taiwanexpo-usa-smarthealthcare2025.com/

One-on-One Matchmaking
U.S. buyers, hospitals, and distributors are encouraged to book one-on-one meetings with exhibitors.
Book here: https://is.gd/esYWuE

Smart Healthcare Product Launch
Exhibitors will introduce their innovative products live. Open to all attendees.
August 15, 2025, 3:00–4:00 PM
Kay Bailey Hutchison Convention Center, Hall A Main Stage
Agenda: https://reurl.cc/pYZpqZ

Organizers: TITA & TAITRA

Fay Tsai
pm001@innews.page
+886289212866

2025 SEPHORiA: The iconic beauty celebration, now on tour with its first stop in Shanghai

  • The global prestige beauty retailer is back in 2025 with a global tour of its iconic celebration and biggest beauty experience.
  • The first and only stop in Asia, Sephora’s highly anticipated beauty festival, SEPHORiA will begin its tour in China’s cosmopolitan city, Shanghai, coupled with the creation of the country’s very own “Sephora Squad”.

SHANGHAI, Aug. 6, 2025 /PRNewswire/ — Sephora announces the return of its largest and most highly-anticipated beauty event. Starting with Shanghai in September, SEPHORiA is coming back with its unique experience, marked by creativity, celebration, and exploration. Each stop of this global journey will bring its own local flavors, allowing attendees to discover the best of beauty and the very latest trends from Sephora’s uniquely curated assortment.

SEPHORiA 2025 unveils a new level of immersive beauty dimensions and experiences. Dream, crave, create, indulge and connect – discover the latest trends, find inspiration, create memories and express yourself through multi-sensorial brand activations, beauty experts’ masterclasses, and all things beauty: makeup, skincare, fragrance, hair care and Sephora Collection.

We’re elevating SEPHORiA to new heights with this global tour, redefining beauty by offering an even more immersive and buzzworthy experience,” said Deborah Yeh, Global Chief Marketing Officer at Sephora. “We can’t wait to surprise and delight our global community of 74 million beauty enthusiasts with our signature playful and social approach.”

SEPHORiA 2025 Kicks Off in Shanghai

Mark your calendars! SEPHORiA, the iconic beauty event Shanghai eagerly anticipates every autumn, returns September 12-14, 2025. This year, Shanghai takes the global stage as the premiere venue and sole Asian stop.

As Xia Ding, Managing Director of Sephora Greater China explains, “SEPHORiA has always been a celebration for global beauty enthusiasts, brand partners, influencers and consumers. This year, we’re transforming it into a vibrant ‘Makeup Land’, where diverse brands, cross-border styles and cultural fashion inspirations collide with endless creativity, embodying the spirit of innovation, authenticity and unity in beauty.

 “We will spare no effort to create an unprecedented multi-dimensional immersive experience, welcoming thousands to explore the fun of makeup. Sephora not only brings the latest global beauty experiences to China but equally provides a playground for the next generation to unleash their unique styles at a time when the market craves novelty and freshness. For this reason, SEPHORiA 2025 has many ingenious surprises and interactive activities in store, and we look forward to creating new and wonderful memories with everyone together,she adds.

With nearly 50 brand activations, SEPHORiA Shanghai invites attendees to dream and discover the buzziest products and trends, plus a collective debut of exclusive brands, including many exciting C-beauty innovations. This year’s robust brand line-up includes:

ATKINSONS

Aveda

BOBBI BROWN

BON PARFUMEUR

BURBERRY

CAUDALÍE

CHA LING

CHLOE

CLARINS

CLINIQUE

color studio by marie dalgar

Documents

DRUNK ELEPHANT

ELEMIS

ESTÉE LAUDER

Face Symbol

FENTY BEAUTY BY RIHANNA

ghd

GIVENCHY

GUCCI

GUERLAIN

HOURGLASS

HERBEAST

KOMFYMED

KÉRASTASE

LANCÔME

LittleONDINE

MAC

MAOGEPING LIGHT

MAKE UP FOR EVER

Marc Jacobs

MAISON de SIT.E

MONCLER

Murad

NATASHA DENONA

RENE FURTERER

SEPHORA COLLECTION

SHISEIDO

SK-II

TATCHA

TAKAMI

UNISKIN

The Ordinary

TIFFANY & Co

Van Cleef & Arpels

Early bird tickets will go on sale in mid-August. Stay tuned!

Sephora Squad” China Launch

Following the success of Sephora North America’s Squad, Sephora China is launching its own content creator program. Selected beauty enthusiasts will collaborate with Sephora on multiple activations and campaigns.

Invitations are already out! Follow Sephora’s official RED account for details on how to become part of SEPHORiA Shanghai, unlock exclusive benefits, and co-create beauty trends with Sephora.

About Sephora

Sephora is the world’s leading global prestige beauty retail brand. With 56,000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the world’s most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3,200 stores and iconic flagships, and our e-commerce and digital platforms, offering personalized and immersive seamless experiences across every touchpoint. With our curation of more than 500 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers’ needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty.

Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.

Sephora now operates in 104 cities in Greater China, offering a full range of prestige beauty services across a network of 333 stores and online channels, including Sephora APP, Mini Program, Douyin Shop, TMall, JD, Meituan and JD to Home.

Winners Revealed: Trip.com Group’s Tourism Innovation Awards Celebrate Immersive, Sustainable & Culture-Rich Travel

From panda celebrities to virtual pop concerts, the awarded experiences span from across the globe including Asia, Middle East and Europe

SINGAPORE, Aug. 6, 2025 /PRNewswire/ — Trip.com Group today announced the final winners of its Tourism Innovation Awards, recognising trailblazing projects that are driving tourism growth globally. From sustainability-driven design to immersive technology and cultural heritage, the winning projects give a glimpse of the future of travel – reflecting a growing demand for unique experiences that stretch beyond the usual travel checklist. 


Immersive Technology Captivates Global Audiences

Witness a visual and musical spectacle at the ABBA Voyage concert in London.
Witness a visual and musical spectacle at the ABBA Voyage concert in London.

Across the globe, attractions are leveraging technology to push the boundaries of traditional art and entertainment, delivering powerful multi-sensory experiences. Winning the Tourism Innovation Award for their technological innovation are the: Afterlife show at the Sphere in Las Vegas, the ABBA Voyage concert in London and teamLab Borderless: MORI Building DIGITAL ART MUSEUM in Tokyo.

Experience an art world without boundaries at teamLab Borderless: MORI Building DIGITAL ART MUSEUM, Tokyo © teamLab.
Experience an art world without boundaries at teamLab Borderless: MORI Building DIGITAL ART MUSEUM, Tokyo © teamLab.

Popular for its immersive, interactive art installations utilising technology, teamLab Borderless: MORI Building DIGITAL ART MUSEUM has become a must-visit destination for art enthusiasts and tech lovers. It is ranked as one of the top night attractions in Tokyo on Trip.Best, a data-backed and expert-curated list of travel rankings around the world. The success of these technology-led attractions highlights the growing appeal of immersive experiences as travellers look for destinations that not only provide entertainment, but also a greater sense of exploration and creativity.

Social Media Trends Fuel Tourism

Jump into the world of Harry Potter at London's King's Cross Station, and check out Seoul's must-visit Starfield Library.
Jump into the world of Harry Potter at London’s King’s Cross Station, and check out Seoul’s must-visit Starfield Library.

Social media trends are taking the world by storm and spurring people to chase the moments they’ve seen online via travel. From the stunning “forest of book walls” design of Seoul’s Starfield Library, to the adorable Giant pandas in Chengdu and the iconic Platform 9¾ at King’s Cross Station in London – these viral trends and locations have won the Tourism Innovation Award for drawing tourists worldwide through their massive following on social media, pushing cultural tourism to a new front. For example, fans all over the world have flocked to Chengdu to catch a glimpse of the famous Giant pandas, while also driving consumption for panda-related merchandise.

This trend highlights the influence of social media in shaping travel decisions, as tourists seek destinations that offer both memorable experiences and shareable moments, illustrating how digital buzz can fuel real-world popularity and economic impact.

Demand for Innovative Sustainable Travel

Saudi Arabia's Shebara Resort blends sustainable luxury with premium aesthetics.
Saudi Arabia’s Shebara Resort blends sustainable luxury with premium aesthetics.

Responsible travel continues to stay top-of-mind and an important factor in destination choices. Trip.com Group’s latest consumer report shows that global travellers are placing most emphasis on the environmental and cultural aspects of their travel experiences[1], among other concerns such as economic impact and wildlife protection.

In Saudi Arabia, two projects – Shebara Resort and DesertxAIUla – have been recognised with the Tourism Innovation Award for their focus on sustainability innovation, offering unique travel experiences with minimal environmental impact. Shebara Resort’s suspended spherical villas hover above coral reefs to reduce ecological disruption, achieving both luxury aesthetics and a reduced impact on the natural landscape.

DesertxAlUla integrates art with nature in the historic desert region of Saudi Arabia.
DesertxAlUla integrates art with nature in the historic desert region of Saudi Arabia.

Meanwhile, Desert×AlUla, an open-air art exhibition in Saudi Arabia’s ancient desert region, invites artists to create works that engage with AIUla’s natural landscapes, promoting dialogue on conservation and attracting interest from audiences worldwide. These attractions support the demand for travel experiences with lesser environmental impact and provide a success model for sustainable tourism growth.

Search for Deeper Cultural Exchanges

A popular tourist destination, Dollywood Park showcases the best of Tennessee.
A popular tourist destination, Dollywood Park showcases the best of Tennessee.

Old is gold – modern travellers are searching for deeper and more authentic experiences of culture and history, fuelling a demand for cultural heritage tourism. A winner of the Tourism Innovation Awards, Dollywood Park in USA allows visitors to explore the charm of Tennessee through traditional performances and local cuisine while enjoying thrilling rides. Its unique blend of entertainment and culture has attracted many visitors, and the park is ranked as one of the top best things to do in Tennessee on Trip.Best.

List of Global Winners

In no particular order, the global winners of Trip.com Group’s Tourism Innovation Awards are:

  1. Afterlife Show at the Sphere, Las Vegas, United States
  2. Starfield Library, Seoul, South Korea
  3. Dollywood, Pigeon Forge, United States
  4. Shebara Resort, Umluj, Saudi Arabia
  5. teamLab Borderless: MORI Building DIGITAL ART MUSEUM, Tokyo, Japan
  6. King’s Cross Station, London, United Kingdom
  7. Desert x AIUIa, al-Ula, Saudi Arabia
  8. Grand Egyptian Museum, Giza, Egypt
  9. Panda Family Wins Hearts Worldwide, Chengdu, China
  10. ABBA Voyage, London, United Kingdom

Each winning project will receive a USD $60,000 prize for their contributions to the travel and tourism industry.

About Trip.com Group’s Tourism Innovation Awards 

Announced by Trip.com Group at its Envision 2025 Global Partner Conference, the Tourism Innovation Awards is part of the Group’s larger initiative to drive industry progress through recognising and supporting outstanding ideas that have redefined the way people travel. With a total prize pool of USD $1.4 million, the awards aim to honour breakthroughs in tourism around the world that have displayed exceptional innovation, sustainability and scalability. More details on the global finalists can be found here.

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission “to pursue the perfect trip for a better world”. Find out more about Trip.com Group here: group.trip.com.

Follow us on: X, Facebook, LinkedIn, and YouTube.

[1] Based on Trip.com Group’s 2024 Sustainable Travel Consumer Report polling 9,867 survey samples from 109 countries and territories across four regions. 

MetaComp Partners with USDT0 to Advance Cross-Chain Stablecoin Infrastructure for Real-World Cross Border Payments and Asset Management

The partnership aims to deliver scalable, interoperable stablecoin infrastructure for real-world payments and digital assets.

SINGAPORE, Aug. 6, 2025 /PRNewswire/ — MetaComp, a regulated cross-border FX and digital asset infrastructure provider licensed by the Monetary Authority of Singapore, announces a strategic partnership with USDT0, the unified liquidity network for the world’s most widely used stablecoin Tether (USDT), and XAUt0, the omnichain evolution of Tether Gold, built to bring the largest gold-backed digital token to the world’s leading blockchains, creating programmable, cross-chain stablecoin infrastructure for global payment corridors and institutional finance.

MetaComp Partners with USDT0 to Advance Cross-Chain Stablecoin Infrastructure for Real-World Cross Border Payments and Asset Management
MetaComp Partners with USDT0 to Advance Cross-Chain Stablecoin Infrastructure for Real-World Cross Border Payments and Asset Management

Through this collaboration, MetaComp and its parent company will integrate USDT0, and XAUt0, a gold-backed stablecoin representing ownership of physical gold, into its regulated financial infrastructure. This integration supports real-time, cross-chain, and cross-border settlements, unlocking new efficiencies across payment corridors in Asia-Pacific, the Middle East, Africa, Central and Eastern Europe, and South America.

Built on LayerZero, USDT0 will serve as a core settlement asset for cross-border payments. Its integration into MetaComp’s platforms is designed to enhance blockchain interoperability, lower settlement costs, and deliver faster, more seamless transactions for businesses operating in multi-jurisdictional markets. XAUt0 brings the scarcity and inflation-hedging strength of physical gold into a modern, multi-chain environment, and is engineered to serve as a programmable, anti-inflation asset. The partnership will enable users to convert between USDT0 and XAUt0 in real time across supported chains, empowering payment providers and asset managers to preserve value while maintaining transactional flexibility.

To ensure regulatory-grade compliance, MetaComp and USDT0 will work together to establish a robust on-chain AML/CFT framework. This will include the integration of wallet screening tools, cross-chain tracing capabilities, and real-time monitoring services powered by third-party databases and MetaComp’s proprietary Know-Your-Transaction (KYT) infrastructure.

As part of the rollout, USDT0 and XAUt0 will be listed on MetaComp’s Client Asset Management Platform (CAMP), providing institutional and enterprise users with seamless access and trading capabilities. In addition, both stablecoins will be incorporated into StableX, MetaComp’s programmable FX infrastructure, to support high-frequency transactions across multiple currencies and chains.

“Our partnership with USDT0 reinforces MetaComp’s mission to deliver compliant, programmable financial infrastructure that leverages on blockchain to deliver instant cross-border settlements for real-world payments”, said Eddie Hui, Co-President and Chief Operating Officer of MetaComp. “By supporting USDT0 and XAUt0, we are enabling faster, more resilient, and globally interoperable payment flows that meet the needs of real-world users.”

“At USDT0, we are committed to building stablecoin solutions that go beyond digital speculation. Solutions that serve real economic needs,” said Lorenzo R, Co-founder of USDT0 and Everdawn Labs “Partnering with MetaComp allows us to bring USDT0 and XAUt0 into a regulated, interoperable environment where they can support real-time, inflation-resilient finance across borders and blockchains. MetaComp’s programmable FX and compliance-by-design architecture make them the ideal partner to support cross-chain stablecoin adoption at scale. This is a meaningful step toward a more inclusive and efficient global payment system.”

This collaboration marks a significant step toward a new era of stablecoin-powered financial infrastructure – one that combines real-time settlement, on-chain compliance, and cross-chain asset management within a unified, regulated ecosystem.

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About USDT0
USDT0, the unified liquidity network for USDT, simplifies cross-chain movement without fragmented pools or complex bridges. As the unified gateway for USDT interoperability and expansion, USDT0 simplifies cross-chain liquidity, enhances accessibility, and unlocks new use cases for Tether holders, businesses, and DeFi platforms. With a focus on efficiency and scalability, USDT0 is redefining how USDT operates across networks. For more information, visit USDT0.to or follow us on Twitter @USDT0.

About Everdawn Labs
Everdawn Labs is a premier software development consultancy, specializing in crafting bespoke software solutions that drive innovation, efficiency, and growth in the digital asset ecosystem. Everdawn Labs manages and operates USDT0, the unified liquidity network for USDT, XAUt0, the omnichain deployment of Tether Gold (XAUt), and Alloy by Tether, a USD-denominated Tethered Asset backed by gold. For more information, visit everdawn.to/.

About MetaComp
MetaComp is a leading licensed cross-border FX and digital assets infrastructure provider headquartered in Singapore and licensed by the Monetary Authority of Singapore (MAS) under the Payment Services Act 2019. Operating on a P2B2C (platform-to-business/partners-to-clients) model, MetaComp empowers institutions, payment service providers, fintechs, and global enterprises to navigate the evolving cross-border payments and the digital asset economy with confidence.

With a strong emphasis on compliance, security, and institutional-grade infrastructure, MetaComp delivers an end-to-end suite of digital finance solutions — including OTC and exchange trading, fiat payment rails, regulated digital asset custody, and prime brokerage services. MetaComp is a subsidiary of Alpha Ladder Finance Pte. Ltd., a MAS-licensed Capital Markets Services (CMS) licensee and Recognised Market Operator (RMO).

Through its proprietary Client Asset Management Platform (CAMP), MetaComp provides a secure, integrated environment that bridges traditional finance with digital assets.

MetaComp’s latest innovation, StableX, is a next-generation cross-border FX and liquidity routing infrastructure designed to simplify and accelerate global fund flows. Powered by stablecoins and USD, StableX intelligently optimises multi-currency conversions and settlements, enabling faster, more cost-effective, and highly competitive cross-border transactions. As the FX layer within CAMP, StableX combines the programmability of digital assets with the reliability of regulated infrastructure, delivering a scalable, compliant and seamless ecosystem for the future of global finance.

To learn more about MetaComp and its regulated infrastructure and solutions, visit www.mce.sg or follow us on Twitter @MetaCompHQ