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Trend Micro Reinvents Proactive Security with Digital Twin Technology

Innovation at the speed of agentic AI, built on NVIDIA AI, provides a data-driven foundation for supercharged decision-making


HONG KONG SAR – Media OutReach Newswire – 6 August 2025 Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cybersecurity leader, today unveiled a groundbreaking new cyber resilience model that reinvents how enterprises approach proactive security. Trend’s Digital Twin capabilities will empower enterprises to simulate real-world cyber threats, validate their defenses, and adapt policies in real time across complex and diverse digital environments.

To learn more about how Trend’s Digital Twin technology is reshaping proactive security, visit: https://www.trendmicro.com/en_us/business/ai/digital-twin.html

Bartley Richardson, Senior Engineering Director, Agentic AI at NVIDIA: “In today’s rapidly evolving cybersecurity landscape, organizations need proactive solutions that can anticipate and counter potential threats before they occur. Powered by NVIDIA NIM microservices, Trend’s cybersecurity digital twins bring AI-driven protection to enterprise infrastructure.”

At the core of this model is Trend’s advanced agentic AI and industry-first application of cybersecurity digital twin technology. By creating high-fidelity, continuously updated simulation of an organization’s infrastructure, Trend enables security teams to visualize risk, test scenarios safely, and make rapid, data-driven decisions that improve resilience and reduce business disruptions.

The shift from periodic assessments to continuous, intelligent simulation marks a major evolution in proactive cybersecurity. It allows organizations to stay ahead of adversaries, harden their environments to circumvent cybersecurity threats, and confidently secure mission-critical operations against an ever-changing threat landscape. The technology shifts security practices from static and reactive to dynamic and predictive, enabling measurable improvements across a range of critical use cases.

Stuart Samples, Chief Technology Officer at Northeast Georgia Health System: “Trend’s digital twin approach completely changes our ability to understand risk in real-time. It helps us catch threats we didn’t even know to look for, allowing our team to focus less on firefighting and more on confidently driving innovation.”

Trend’s cybersecurity Digital Twin technology is powered by NVIDIA accelerated computing and NVIDIA AI Enterprise software, including NVIDIA NIM microservices. This enterprise-grade software enables the delivery of agentic AI models, optimized inference, and secure, scalable deployment—combining the simplicity of APIs with the flexibility of self-hosted infrastructure to strengthen cybersecurity outcomes with AI-driven precision.

Trend’s Digital Twin model will help organizations proactively manage risk across their entire infrastructure—from on-prem to cloud, IT to OT, and legacy to next gen AI-powered systems. It comes as governments and industry leaders accelerate AI infrastructure investments. Trend’s approach to digital twins enables customers to make better informed risk decisions and enhance security operations across their organization.

Scenario planning: AI agents simulate threats and tactics within the Digital Twin, long before a real-world incident occurs. This helps to test current mitigation strategies in a continuous cycle, to improve resilience planning for sensitive and complex environments.

Security investments: Decision makers can introduce new tools, policies, or architectural changes to see how they perform in the virtual environment. This results in better informed, data-driven investment decisions.

Business resilience optimization: Digital Twin technology can be used to simulate business-critical failure scenarios to highlight how data flows, how decisions are made, and how disruptions ripple across IT/OT systems and teams. These real-time risk insights boost enterprise security planning capabilities without risking disruption to production systems.

Frank Dickson, Group Vice President, Security & Trust at IDC: “As threats migrate to OT, proactive security is critical. Trend Micro’s Digital Twin technology introduces a new operational model for enterprise cyber security: simulation. Sometimes even probing a production network can result in downtime, often making it extremely difficult to expose vulnerabilities and confirm compensating measures. A continuous cycle of adversary simulation and defensive validation becomes a value tool to ensure that organizations stay ahead of cyber threats, while being sensitive to the fragility of some operational environments.”

The announcement is the latest in a line of innovation-led projects from Trend designed to help network defenders harness AI, close skill gaps, and improve security outcomes.

Most recently, Trend announced it would open source its Trend Cybertron AI model and agent framework in a bid to accelerate the development of autonomous cybersecurity agents.

Its work has also expanded to cover protection for GenAI workloads and advances to sovereign AI infrastructure.

Rachel Jin, Chief Enterprise Platform Officer at Trend: “Enterprises are struggling to defend complex, dynamic infrastructure environments from highly adaptive, AI-powered adversaries. Rapid shifts in threat actor tactics and IT infrastructure mean reactive, point-in-time risk assessments are no longer fit for purpose. Our Digital Twin technology empowers customers to simulate threats and safely validate security controls without touching production systems—to finally close the gap between digital transformation and defensive readiness.”

Hashtag: #trendmicro #trendvisionone #visionone #cybersecurity#digitaltwin




The issuer is solely responsible for the content of this announcement.

About Trend Micro

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro’s cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world.

TILOG – LOGISTIX 2025 to Showcase Smart Logistics Technologies, Sustainable Solutions and Services from 25 Countries

BANGKOK, Aug. 6, 2025 /PRNewswire/ — The Department of International Trade Promotion (DITP), Ministry of Commerce, in collaboration with RX Tradex, ASEAN’s leading exhibition organizer, will organize TILOG – LOGISTIX 2025, the most comprehensive exhibition on logistics technology including warehouse management and loading, packing and material handling, Logistics IT, IoT, AI, robots, e-Logistics, and logistics service, from August 20 to 22, 2025 at Hall 98 of BITEC, Bangkok.

TILOG – LOGISTIX 2025 to Showcase Smart Logistics Technologies, Sustainable Solutions and Services from 25 Countries
TILOG – LOGISTIX 2025 to Showcase Smart Logistics Technologies, Sustainable Solutions and Services from 25 Countries

The event, held under the theme of “Resilient Supply Chain: Overcoming Global Challenges,” highlights new innovations, sustainable solutions, and an annual gathering of logistics-related industrialists from across industrial spectrum in ASEAN and many other countries. TILOG – LOGISTIX 2025 will showcase cutting-edge logistics innovations from over 415 brands, 25 countries. The event also includes insightful conference sessions and is expected to attract over 7,500 industry professionals and visitors.

Amongst highlighted technologies and services at TILOG – LOGISTIX are:

  • Warehouse & Loading:
    • High-Density Semi-Automated Storage System, maximizing warehouse space efficiency.
    • Comprehensive Warehouse and Logistics Solutions for modern smart factories.
  • Material Handling:
    • Automated Forklift driven by AI
    • Multi-directional Forklift – Ideal for handling long items in narrow aisles, with a maximum load capacity of 5 tons.
    • Automated Systems for palletizing, conveyor belts, sorting, and warehouse picking.
  • Packing:
    • Custom-Made Wooden Pallets, Crates, Reels, and Paper Packaging – Lightweight yet strong.
    • Foldable Plastic Crates – Durable, space-saving, ideal for storage, transport, and automation; customizable.
  • Logistics IT & e-Logistics:
    • Smart Transportation Management Platform.
    • Vehicle Tracking and Driver Behavior Monitoring Device – Also provides vehicle condition alerts.
  • Transportation & LSP:
    • Less than Container Load (LCL) Direct Console Service from Bangkok to Southern China.
    • Multimodal Transport Services (land and air) within Thailand and the Indochina region.

Included at the event are an “Exhibition on Thailand’s logistics industry,” “Trade Logistics Symposium,” “World Transport & Logistics Forum” presented by executives from The World Bank Group, “Innovation Showcase,” and seminars by leading industry organizations, offering actionable insights. AI-powered business matching is expected to spark international partnership between warehouse- and logistics-related industrialists from all industrial sectors.

TILOG – LOGISTIX will take place from August 20 to 22, 2025, 10am to 6pm, at BITEC, Hall 98. Business attire is required, shorts and sandals prohibited. Students may join on August 22 only. Pre-register at www.tilog-logistix.com or via LINE: @tilog-logistix for a chance to win a Central gift card worth 200 baht.

Leading with Purpose: ESET Puts Pamela Ong in Command as Singapore’s Digital Economy Accelerates


SINGAPORE – Media OutReach Newswire – 6 August 2025 – ESET, a global leader in cybersecurity, has announced the appointment of Pamela Ong as Country Manager for Singapore and the Asia region. This strategic move underscores ESET’s ongoing commitment to addressing the rapidly evolving cybersecurity demands in Singapore and across Asia, especially following accelerated digital transformation post-pandemic.

Pamela Ong, Country Manager Singapore and Asia, ESET
Pamela Ong, Country Manager Singapore and Asia, ESET

Ong has over a decade of experience at ESET, consistently demonstrating her capability through successive leadership roles including Channel Manager for China, Sales Manager for APAC, and most recently, Sales Director for APAC. Her deep industry knowledge and proven leadership make her uniquely suited to elevate ESET’s position in Singapore, a market identified as a pivotal growth hub in the region.

“I’m incredibly proud to take on this role,” said Ong. “Singapore has quickly emerged as a digital innovation hub, especially after post-COVID digital transformation efforts of Singapore. The demand for advanced protection has thus grown tremendously as businesses accelerate their digital journeys. As we expand ESET’s impact across Asia, I’m excited to deepen our presence in Singapore, a market that is both strategic and full of potential. I’m also equally committed to building a more inclusive future where women can thrive in cybersecurity, and helping to shape a stronger, safer digital world for everyone.”

In addition to her business acumen, Ong is also a passionate champion of DEI in cybersecurity and STEM. In 2025, she helped launch the ESET Women in Cybersecurity Scholarship in Singapore and India, empowering the next generation of female cybersecurity professionals and driving change across the industry.

“Singapore is a strategic priority for ESET in the APAC region. It’s paramount that we place our best people in our most important roles, and Pamela brings unmatched experience, leadership, and vision to this position,” said Parvinder Walia, President of the Asia Pacific region at ESET.

Ong will be based in Singapore, reporting directly to Walia.

Hashtag: #ESET

The issuer is solely responsible for the content of this announcement.

About ESET

ESET® provides cutting-edge digital security to prevent attacks before they happen. By combining the power of AI and human expertise, ESET stays ahead of known and emerging cyberthreats — securing businesses, critical infrastructure, and individuals. Whether it’s endpoint, cloud, or mobile protection, our AI-native, cloud-first solutions and services remain highly effective and easy to use. ESET technology includes robust detection and response, ultra-secure encryption, and multifactor authentication. With 24/7 real-time defense and strong local support, we keep users safe and businesses running without interruption. An ever-evolving digital landscape demands a progressive approach to security: ESET is committed to world-class research and powerful threat intelligence, backed by R&D centers and a strong global partner network. For more information, visit or follow us on , , and .

From AI to Precision Medicine: Taiwan’s Smart Healthcare Innovations Shine at Taiwan Expo USA 2025

DALLAS, Aug. 6, 2025 /PRNewswire/ — The Smart Healthcare Pavilion at Taiwan Expo USA 2025 will take place at the Kay Bailey Hutchison Convention Center in Dallas, Texas, from August 14 to 16. Featuring two world-leading hospitals and eight cutting-edge companies, the pavilion highlights Taiwan’s exceptional strengths in telemedicine, AI-driven solutions, and precision medicine.

Smart Hospitals Leading Global Innovation

Two hospitals named among Newsweek’s World’s Best Smart Hospitals 2025 will unveil groundbreaking healthcare innovations:

  • Taichung Veterans General Hospital showcases TAIMedImg PHDS, the only system validated in multinational studies to independently predict pulmonary hypertension using ECG data alone.
  • Chang Gung Memorial Hospital, Linkou unveils an AI-powered ultrasound system that analyzes dynamic images in real time to detect hip dysplasia in infants.

Telemedicine Solutions Driving the Future

Four Taiwanese companies are pioneering remote healthcare innovations:

  • QT Medical, Inc., Taiwan Branch introduces the world’s most compact, hospital-grade, portable 12-lead ECG system, designed for accessible cardiac care.
  • Medimaging Integrated Solution Inc. showcases the world’s first integrated AI hardware-software solution for diabetic retinopathy screening.
  • imedtac Co., Ltd. presents its AI mmWave monitoring radar, enabling non-contact monitoring of vital physiological data.
  • Hukui Biotechnology Co., Ltd. demonstrates a wireless handheld ultrasound device designed for both human and veterinary applications.

AI at the Forefront of Healthcare Innovation

Taiwan continues to lead with AI-driven healthcare technologies:

  • Lixel Inc. features LFIAT & SpatiumNEX, the world’s first glasses-free 3D floating image and air-touch technology, transforming medical education and clinical practice.
  • V5med Inc. presents Lung AI, a high-precision tool for identifying and marking lung nodules, outperforming competitors from Japan, Korea, and the U.S.
  • Shennona Co., Ltd. showcases the Stress EEG Assessment System, using AI to analyze 90 seconds of brainwave data and generate an objective depression score (1–10).

Personalized Cancer Treatment with E.V.A.

In precision medicine, Taiwan offers a cutting-edge approach:

  • CancerFree Biotech presents Ex Vivo Avatar (E.V.A.), a platform that grows tumor organoids from just 20 mL of blood to test multiple drugs and identify the most effective therapy for each patient. [Ad by TITA]

Visit the Smart Healthcare Pavilion

August 14–16, 2025
Kay Bailey Hutchison Convention Center, Hall A, Booths 360–369, Dallas, Texas
Exhibitors’ profiles: https://taiwanexpo-usa-smarthealthcare2025.com/

One-on-One Matchmaking
U.S. buyers, hospitals, and distributors are encouraged to book one-on-one meetings with exhibitors.
Book here: https://is.gd/esYWuE

Smart Healthcare Product Launch
Exhibitors will introduce their innovative products live. Open to all attendees.
August 15, 2025, 3:00–4:00 PM
Kay Bailey Hutchison Convention Center, Hall A Main Stage
Agenda: https://reurl.cc/pYZpqZ

Organizers: TITA & TAITRA

Fay Tsai
pm001@innews.page
+886289212866

HashMicro Business Software Is Set to Redefine Global Operations for The Modern Enterprise

SINGAPORE, Aug. 6, 2025 /PRNewswire/ — In today’s hyper-competitive and fast-evolving business environment, agility, accuracy, and real-time insights are no longer optional; they’re mission-critical. Enterprises are under constant pressure to adapt, scale, and innovate, while managing thousands of transactions, multiple departments, and global subsidiaries. At the center of this transformation is HashMicro, an enterprise-grade cloud Enterprise Resource Planning (ERP) solution that has rapidly become a driving force behind digital evolution in Southeast Asia and beyond.

Founded in Singapore, HashMicro set out with a clear vision to simplify complex business operations through automation, making enterprise processes more efficient, streamlined, and scalable from the ground up. The company fulfills that vision by delivering an Artificial Intelligence (AI) driven ERP platform tailored for the scale and complexity of medium to large enterprises. While its core strength lies in serving the needs of large enterprises, HashMicro also provides adaptable solutions for growing businesses that aim to scale with confidence.

Industry-Specific Solutions Built to Scale

HashMicro delivers an ecosystem of 50+ cloud-based, seamlessly integrated modules, each purpose-built to meet the operational needs of various industries. From core sectors like distribution, manufacturing, and retail to complex environments such as food and beverage (F&B), mining, agriculture, logistics, and professional services, the platform offers deep vertical solutions tailored to industry-specific realities. Unlike generic software, HashMicro’s modules are tailored to the localized workflows and regulatory requirements of each country and industry vertical, enabling faster implementation with minimal configuration.

With built-in analytics and intelligent automation woven throughout the platform, enterprises benefit from a system that not only streamlines operations but also enhances them. By aligning with the best industry practices, HashMicro eliminates the need for complex customization, enabling companies to achieve operational efficiency, compliance, and scalability from day one.

Artificial Intelligence That Powers Smart Enterprises

HashMicro’s ERP platform is built on an advanced artificial intelligence (AI) foundation designed to keep modern enterprises efficient, agile, and future-ready. Across its ecosystem, AI drives predictive analytics, demand forecasting, sales projections, and inventory optimization, delivering real-time insights and proactive suggestions based on live and historical data. With every module deeply integrated, the system enables businesses to anticipate challenges, seize opportunities quickly, and operate with greater precision at scale.

At the core of this capability is Hashy AI, an embedded smart AI assistant that serves as both an automation engine and a smart advisor. Accessible directly through popular messaging apps, Hashy AI brings intelligent support into daily workflows, making critical data and decision tools available on the go.

Hashy AI simplifies daily operations by automating routine tasks, managing approvals, coordinating vendor and client communications, and ensuring process flows stay on track. It minimizes delays across departments, sending intuitive reminders and contextual notifications that adapt to each role. Just as importantly, it generates real-time reports and insightful analysis that help teams respond more quickly and make data-driven decisions with confidence.

By embedding automation and intelligence into every layer of the platform, HashMicro ensures that enterprises not only keep up with change but also stay ahead of it.

Why Enterprises Choose HashMicro

In today’s fast-paced global economy, enterprises demand more than just software; they need a system that scales with their ambitions, adapts to complexity, and delivers real-time clarity across every function. HashMicro answers this call with an intelligent, cloud-based ERP that supports high transaction volumes, multiple geographies, and complete global financial consolidation. From manufacturing and construction to retail, logistics, and professional services, enterprises across industries trust HashMicro to streamline their most critical operations.

Every business has unique processes, and HashMicro is built to support best practices. Its solutions are configurable enough to align with each company’s operating model while preserving the efficiency of a standardized, enterprise-ready system. This approach ensures seamless implementation, greater visibility, and faster results, without the pitfalls of over-customization.

Beyond operational excellence, HashMicro ensures compliance across markets. The platform is engineered to comply with the local tax laws, labor regulations, and industry-specific standards, making it a trusted partner for enterprises navigating cross-border operations. Whether scaling across regions or industries, HashMicro delivers the infrastructure, intelligence, and adaptability that modern enterprises need to lead with confidence.

The future Is Intelligent Enterprise Resource Planning

As the demand for agile, intelligent, and scalable ERP systems continues to grow, HashMicro is already ahead of the curve. With a strong presence across Southeast Asia and a growing client base that includes some of the region’s leading enterprises, the company is cementing its position as a trusted partner for digital transformation.

In an era where staying competitive means being connected, automated, and insight-driven, HashMicro ERP is set to become the backbone of the modern enterprise.

Arasan Announces the industries first MIPI SWI3S Manager IP and Peripheral Controller IP

Arasan Chip Systems, a leading provider of semiconductor IP for mobile and automobile SoCs, today announced the industry’s first  SWI3S Manager IP and Peripheral IP Cores

SAN JOSE, Calif., Aug. 6, 2025 /PRNewswire/ — Arasan Chip Systems, a leading provider of semiconductor IP for mobile and automobile SoCs, today announced the immediate availability of the industry’s first MIPI SWI3S Manager IP and SWI3S Peripheral IP Cores. The SWI3S IP gate count is kept extremely low, targeting applications like the Microphones while also ensuring low latency.

SWI3S IP Block Diagram.
SWI3S IP Block Diagram.

Arasan’s SWI3S IP joins Arasan’s extensive MIPI IP portfolio which includes its Soundwire IP, CSI, DSI, CDPHY and DPHY IP.  Arasan is the industry’s first provider of IP for the MIPI standards and has been an executive member of the MIPI Association since 2005.

The MIPI SWI3S IP is used to connect digital audio components such as Digital Microphone, Audio Codecs, Amplifiers, Headset and docking audio, DSPs etc. on mobile devices.

Features of SoundWire I3S IP:

Fewer Wires → Simplifies PCB layout 

Lower Power → Ideal for battery-powered devices 

High Bandwidth → Handles multi-channel high-res audio 

Integrated Control + Audio → No separate control bus needed

Arasan’s SWI3S Manager IP and SWI3S Peripheral Controller Core IP implement the link protocol to communicate in half-duplex fashion to transfer the Audio streams and the Control information together. One or more SWI3S Peripheral IP can be connected specific to the application.

“Arasan is proud to announce the industry’s first SWI3S IP. Arasan’s offers a focussed portfolio of IP products and services targeting the Mobile SoC market and it is imperative to our business that we are the first while also ensuring compliance with the standards. We are proud to be first again with our SWI3S IP.” said Ron Mabry, VP of Sales at Arasan.

For more information, visit: https://www.arasan.com/product/swi3s-manager-core-ip/

Availability

The Arasan SoundWire I3S IP is available immediately for ASIC and FPGA applications. Please contact bonnie.noufer@arasan.com for product enquiries.

About Arasan:
Arasan Chip Systems is a leading provider of IP for mobile storage and mobile connectivity interfaces, with over a billion chips shipped with our IP. Our high-quality, silicon-proven Total IP Solutions encompass digital IP, Analog Mixed Signal PHY IP, Verification IP, HDK, and Software. With a strong focus on mobile SoCs, we have been at the forefront of the Mobile evolution since the mid-90s, supporting various mobile devices, including smartphones, automobiles, drones, and IoT devices, with our standards-based IP.

 

From One Cream to a National Record: Malaysia’s Leading Herbal Repair Cream Brand Sets Malaysia Book of Records

KUALA LUMPUR, Malaysia, Aug. 6, 2025 /PRNewswire/ — In July 2025, Jolicare, Malaysia’s #1 selling repair cream for dry, itchy, and sensitive skin, was officially listed in the Malaysia Book of Records for achieving “Most skin repair creams sold in a year”.

Malaysia Book of Records: "Most Skin Repair Cream Sold In A Year"
Malaysia Book of Records: “Most Skin Repair Cream Sold In A Year”

Founded in April 2021, Jolicare was born out of a simple but powerful belief: that people struggling with dry, itchy, and sensitive skin deserve more than just temporary relief. Over the years, its flagship product, Jolicare Cream, has become known for providing Lasting Repair — a steroid-free, herbal formulation trusted by families across Malaysia and Singapore with 100,000+ creams sold.

“This milestone wouldn’t have been possible without our users,” said Caleb Wong, CEO of Jolicare.

“Every product they bought, every review they shared, every story they told —  it all made this possible.”

The official recognition from the Malaysia Book of Records came in July 2025, with verification that Jolicare had sold the most skin repair cream by a single brand within one year — a first in its category. The achievement reflects the growing demand for gentle, herbal, and effective skincare solutions — especially for individuals managing eczema, psoriasis, or dry, itchy, and sensitive skin.

The recognition marks a national milestone not just for the brand — but for the growing movement of customers choosing lasting repair over temporary relief.

Jolicare Cream is designed to provide herbal, lasting repair with every use:

  • 100,000+ creams sold
  • Formulated with 10+ Premium Herbs
  • 0 Steroids. 0 Parabens. 0 Fragrances
  • GMP-certified
  • Lab-tested and certified by SGS and MyCO2
  • 20,000+ five-star reviews

What’s next for Jolicare?

While some details are still under wraps, the team shared that new pharmacy partnerships are in the works — with plans to make Jolicare even more accessible across Malaysia and Singapore in the coming months.

This recognition by the Malaysia Book of Records is a proud moment, but for the brand, it’s just the beginning.

“This record means a lot to us — but what means even more is the trust behind it.”

“And more importantly.. we’re just getting started.” Caleb added with a little wink.

To learn more about Jolicare, visit the official website: https://jolicare.com

About Jolicare

Jolicare is the #1 selling repair cream for dry, itchy, and sensitive skin in Malaysia and Singapore. With over 100,000+ creams sold and thousands of loyal customers, Jolicare continues to expand its presence both online and offline across Malaysia, Singapore, and beyond.

Follow Jolicare on Social Media:
Facebook: /jolicare.os
Instagram: @jolicare.os
TikTok: @jolicare.my / @jolicare.sg

Winners Revealed: Trip.com Group’s Tourism Innovation Awards Celebrate Immersive, Sustainable & Culture-Rich Travel

From panda celebrities to virtual pop concerts, the awarded experiences span from across the globe including Asia, Middle East and Europe

SINGAPORE, Aug. 6, 2025 /PRNewswire/ — Trip.com Group today announced the final winners of its Tourism Innovation Awards, recognising trailblazing projects that are driving tourism growth globally. From sustainability-driven design to immersive technology and cultural heritage, the winning projects give a glimpse of the future of travel – reflecting a growing demand for unique experiences that stretch beyond the usual travel checklist. 


Immersive Technology Captivates Global Audiences

Witness a visual and musical spectacle at the ABBA Voyage concert in London.
Witness a visual and musical spectacle at the ABBA Voyage concert in London.

Across the globe, attractions are leveraging technology to push the boundaries of traditional art and entertainment, delivering powerful multi-sensory experiences. Winning the Tourism Innovation Award for their technological innovation are the: Afterlife show at the Sphere in Las Vegas, the ABBA Voyage concert in London and teamLab Borderless: MORI Building DIGITAL ART MUSEUM in Tokyo.

Experience an art world without boundaries at teamLab Borderless: MORI Building DIGITAL ART MUSEUM, Tokyo © teamLab.
Experience an art world without boundaries at teamLab Borderless: MORI Building DIGITAL ART MUSEUM, Tokyo © teamLab.

Popular for its immersive, interactive art installations utilising technology, teamLab Borderless: MORI Building DIGITAL ART MUSEUM has become a must-visit destination for art enthusiasts and tech lovers. It is ranked as one of the top night attractions in Tokyo on Trip.Best, a data-backed and expert-curated list of travel rankings around the world. The success of these technology-led attractions highlights the growing appeal of immersive experiences as travellers look for destinations that not only provide entertainment, but also a greater sense of exploration and creativity.

Social Media Trends Fuel Tourism

Jump into the world of Harry Potter at London's King's Cross Station, and check out Seoul's must-visit Starfield Library.
Jump into the world of Harry Potter at London’s King’s Cross Station, and check out Seoul’s must-visit Starfield Library.

Social media trends are taking the world by storm and spurring people to chase the moments they’ve seen online via travel. From the stunning “forest of book walls” design of Seoul’s Starfield Library, to the adorable Giant pandas in Chengdu and the iconic Platform 9¾ at King’s Cross Station in London – these viral trends and locations have won the Tourism Innovation Award for drawing tourists worldwide through their massive following on social media, pushing cultural tourism to a new front. For example, fans all over the world have flocked to Chengdu to catch a glimpse of the famous Giant pandas, while also driving consumption for panda-related merchandise.

This trend highlights the influence of social media in shaping travel decisions, as tourists seek destinations that offer both memorable experiences and shareable moments, illustrating how digital buzz can fuel real-world popularity and economic impact.

Demand for Innovative Sustainable Travel

Saudi Arabia's Shebara Resort blends sustainable luxury with premium aesthetics.
Saudi Arabia’s Shebara Resort blends sustainable luxury with premium aesthetics.

Responsible travel continues to stay top-of-mind and an important factor in destination choices. Trip.com Group’s latest consumer report shows that global travellers are placing most emphasis on the environmental and cultural aspects of their travel experiences[1], among other concerns such as economic impact and wildlife protection.

In Saudi Arabia, two projects – Shebara Resort and DesertxAIUla – have been recognised with the Tourism Innovation Award for their focus on sustainability innovation, offering unique travel experiences with minimal environmental impact. Shebara Resort’s suspended spherical villas hover above coral reefs to reduce ecological disruption, achieving both luxury aesthetics and a reduced impact on the natural landscape.

DesertxAlUla integrates art with nature in the historic desert region of Saudi Arabia.
DesertxAlUla integrates art with nature in the historic desert region of Saudi Arabia.

Meanwhile, Desert×AlUla, an open-air art exhibition in Saudi Arabia’s ancient desert region, invites artists to create works that engage with AIUla’s natural landscapes, promoting dialogue on conservation and attracting interest from audiences worldwide. These attractions support the demand for travel experiences with lesser environmental impact and provide a success model for sustainable tourism growth.

Search for Deeper Cultural Exchanges

A popular tourist destination, Dollywood Park showcases the best of Tennessee.
A popular tourist destination, Dollywood Park showcases the best of Tennessee.

Old is gold – modern travellers are searching for deeper and more authentic experiences of culture and history, fuelling a demand for cultural heritage tourism. A winner of the Tourism Innovation Awards, Dollywood Park in USA allows visitors to explore the charm of Tennessee through traditional performances and local cuisine while enjoying thrilling rides. Its unique blend of entertainment and culture has attracted many visitors, and the park is ranked as one of the top best things to do in Tennessee on Trip.Best.

List of Global Winners

In no particular order, the global winners of Trip.com Group’s Tourism Innovation Awards are:

  1. Afterlife Show at the Sphere, Las Vegas, United States
  2. Starfield Library, Seoul, South Korea
  3. Dollywood, Pigeon Forge, United States
  4. Shebara Resort, Umluj, Saudi Arabia
  5. teamLab Borderless: MORI Building DIGITAL ART MUSEUM, Tokyo, Japan
  6. King’s Cross Station, London, United Kingdom
  7. Desert x AIUIa, al-Ula, Saudi Arabia
  8. Grand Egyptian Museum, Giza, Egypt
  9. Panda Family Wins Hearts Worldwide, Chengdu, China
  10. ABBA Voyage, London, United Kingdom

Each winning project will receive a USD $60,000 prize for their contributions to the travel and tourism industry.

About Trip.com Group’s Tourism Innovation Awards 

Announced by Trip.com Group at its Envision 2025 Global Partner Conference, the Tourism Innovation Awards is part of the Group’s larger initiative to drive industry progress through recognising and supporting outstanding ideas that have redefined the way people travel. With a total prize pool of USD $1.4 million, the awards aim to honour breakthroughs in tourism around the world that have displayed exceptional innovation, sustainability and scalability. More details on the global finalists can be found here.

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission “to pursue the perfect trip for a better world”. Find out more about Trip.com Group here: group.trip.com.

Follow us on: X, Facebook, LinkedIn, and YouTube.

[1] Based on Trip.com Group’s 2024 Sustainable Travel Consumer Report polling 9,867 survey samples from 109 countries and territories across four regions.