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Whoscall Releases Annual Report: Hong Kong Scam Drop 27% YoY; “Finance & Investment” Nuisance Calls Top the List at Nearly 60%

HONG KONG, Feb. 24, 2026 /PRNewswire/ — Whoscall, the leading digital anti-scam App under TrustTech provider Gogolook, today released its 2025 Annual Report. For the first time, the report provides a deep dive into Hong Kong’s digital scam landscape, covering risks across phone calls, malicious links, and personal data leaks. Data reveals that the total number of phone and SMS scams in Hong Kong recorded a significant 27% year-on-year (YoY) decrease in 2025, placing it alongside Taiwan as the only regions in Asia to see a cooling trend. However, Whoscall warns that despite the overall decline, cross-border scams and targeted “Finance & Investment” nuisance calls remain severe, urging citizens to stay highly vigilant.

Scam Landscape in Asia: Thailand Tops Volume While HK and Taiwan Record Declines

Global scam surged in 2024, with scam syndicates constantly evolving their tactics. According to Whoscall’s latest data, the app identified over 6 billion unknown calls and SMS messages globally in 2025. Among these, 480 million were identified as scams (approx. 8%), including 79.83 million suspected scam calls and 400 million suspected scam SMS. Regionally, Thailand remains the most targeted in Asia with a staggering 173 million scams, continuing to grow by 3.16%.

In Hong Kong, the total number of scams was 4.23 million, down 27% YoY. This reflects the successful synergy between government crackdowns and public education. Taiwan saw a 36.97% drop (approx. 25 million scams), the most significant decrease in Asia. Conversely, scams in the Philippines (+7.52%), Malaysia (+14.37%), and Japan (+14.73%) continue to rise. Whoscall notes that as scam shifts from domestic to cross-border operations, global cooperation is vital to combat digital crime.

Scam Trends_ Calls & SMS in Asia
Scam Trends_ Calls & SMS in Asia

While Hong Kong’s “SMS Sender Registration Scheme” (where registered senders use the “#” prefix) effectively identifies local legitimate enterprises, Whoscall reminds the public that the scheme primarily covers local senders. Many Mainland or cross-border enterprises have not joined the scheme, creating a “grey area” for scammers to send phishing links. As one of the few apps providing comprehensive SMS protection, Whoscall’s “SMS Assistant” feature automatically scans and filters messages containing suspicious links, safeguarding users against cross-border risks not covered by the registration scheme.

Hong Kong Nuisance Call Rankings: Finance & Investment Leads the Pack

Communication nuisance in Hong Kong is highly concentrated. The “Finance & Investment ” category dominates with 6.24 million identified calls, accounting for nearly 58% of total nuisance calls. Analysis shows these calls often originate from non-bank outsourced telemarketing, debt restructuring services, and financial intermediaries.

Ranked second is “Health Checkup Promotions” at 1.79 million calls (16.7%), often marketing low-cost checkups or health seminars. Whoscall points out that telemarketers utilize auto-dialing systems paired with low-end AI pre-recorded messages for “carpet-bombing” marketing, causing significant daily disturbance. Users can effectively filter these high-frequency nuisance calls using Whoscall’s real-time identification.

Notably, “Scams & Impersonations” ranked third with over 910,000 calls (8.5%). These include malicious numbers frequently reported or blocked by the community. Data shows scam syndicates often alternate between impersonating finance companies and government officials to “test” potential victims. Other major sources include “Telecom Service Telemarketing” (770,000), “Real Estate Marketing” (700,000), and “Beauty Telemarketing” (140,000).

Nuisance Calls_Financial Lending Ranks #1
Nuisance Calls_Financial Lending Ranks #1

One Click to Danger: Malicious Software and Phishing Links Exceed 70%

As scam extends to digital links, malicious URLs have become high-risk channels. The report identifies “Malware/App Downloads” as the most prevalent malicious link type (43.4%), followed by “Phishing” (27.9%). Together, they exceed 70%. These links often masquerade as “Unpaid Utility Bills,” “Account Verification,” or “Logistics Tracking,” utilizing AI-generated content to appear highly authentic. Once clicked, they may install background malware or trick users into entering passwords and OTPs, leading to long-term security risks.

To combat scam on social media and messaging apps, Whoscall introduced its “Check” feature. Beyond checking unknown numbers or links, users can simply upload screenshots of suspicious conversations or ads from platforms like WhatsApp, Facebook, or WeChat. Whoscall’s specially trained AI model instantly analyzes the content to provide risk alerts and advice.

Malware & Phishing_Over 70% of URL Threats
Malware & Phishing_Over 70% of URL Threats

Data Leak Risks: Hong Kong Remains High at 65.72%

While the trend of data leaks in Asia has slowed, Hong Kong’s phone number exposure rate remains at a high 65.72%, significantly higher than other Asian regions. Whoscall emphasizes that leaked phone numbers often serve as the starting point for phone scams and phishing SMS. Citizens are encouraged to use Whoscall’s “ID Security” feature to stay informed of their privacy risks.

Data Leaks Slowing Down Across Asia
Data Leaks Slowing Down Across Asia

Whoscall states that anti-scam efforts have entered a cross-border, multi-channel era. As the most feature-rich identification tool in the Hong Kong market, Whoscall will continue to leverage AI and big data to protect every user’s communication safety.

About Whoscall

The Whoscall app, a Caller-ID & digital anti-scam tool, is designed to protect users across various scenarios from scams and spams, including phone calls, text messages, and links. With over 100 million downloads worldwide, it boasts the most comprehensive database in East and Southeast Asia, encompassing over 2.6 billion phone numbers, and collects data from partner HKJunkCall and ScamAdviser to form a leading digital anti-scam database. The Whoscall team has been dedicated to developing anti-scam technology for over a decade, employing AI to analyze and simulate the patterns of scam groups, proactively preventing the spread of scams. At the same time, Whoscall actively engages in building a community collaboration mechanism with its users, playing a role with societal impact in digital anti-scam services from educational initiatives, cross-sector collaboration to product innovation. Whoscall has won multiple Google Play and App Store Best App of the Year awards. With the brand vision of ‘Innovating for Trust, Powered by People,’ it serves as a socially impactful digital innovation service, and recognized and chosen for partnerships by the OFCA, Taiwan National Police Agency, Thai Royal Police and NCSA, Royal Malaysia Police and CyberSecurity Malaysia, the Philippines Cybercrime Investigation and Coordinating Center, and local governments in Japan.

IMAX Lights Up Chinese New Year with $28 Million at the China Box Office

Racing Blockbuster “Pegasus 3” Leads the Way with $24 Million Haul

SHANGHAI and NEW YORK, Feb. 24, 2026 /PRNewswire/ — IMAX Corporation (NYSE: IMAX) capitalized on the Chinese New Year holiday, delivering $28 million in box office during the seven-day period that stands among the peak moviegoing periods in China. With three of the top five titles, the IMAX China network delivered 3.4% of the total box office on less than 1% of total screens.

IMAX CNY Titles
IMAX CNY Titles

Results were driven by Maoyan’s “Pegasus 3,” a high-octane racing thriller that earned $24 million in its first seven-days — the strongest IMAX performance for a Chinese film since last year’s smash “Ne Zha 2.” Already the highest grossing film of the “Pegasus” franchise in IMAX, “Pegasus 3” marks the fourth collaboration between IMAX and filmmaker Han Han.

“Our continued success with the Chinese New Year holiday underscores the diverse global breadth of our content portfolio — and our unique ability to create opportunity and generate results throughout the year,” said Rich Gelfond, CEO of IMAX. “Around the world, IMAX continues to drive momentum and deliver strong market share as we approach historically the most lucrative period of the moviegoing year.”

Rounding out the IMAX Chinese New Year slate are Super Lion’s martial-arts actioner “Blade of the Guardians,” which earned $3.3 million, and Damai’s thriller “Scare Out,” which notched $500,000 across the holiday period.

“Moviegoing remains a beloved part of Chinese culture and nowhere is that more apparent than the Chinese New Year holiday, where IMAX continues to drive strong market share and help lead the Chinese box office,” said Daniel Manwaring, CEO of IMAX China. “Our fans in China continue to show a remarkable loyalty to our brand, and we believe the holiday will give us strong momentum at the box office with a strong slate of local and Hollywood releases ahead.”

IMAX also continues to expand the global reach of local language titles to audiences across the world. “Pegasus 3” will receive an exclusive North American IMAX release beginning this week in select IMAX locations, alongside select UK, Australia and New Zealand locations later this week. Alongside that, “Blades of the Guardians” will play in select APAC markets, including majors like Australia.

About IMAX China

IMAX China is a subsidiary of IMAX Corporation and was incorporated as a limited liability company under the laws of Cayman Islands. IMAX China was established by IMAX Corporation specifically to oversee the expansion of IMAX’s business throughout Greater China. Shares of IMAX China trade on the Hong Kong Stock Exchange under the stock code “1970.”

About IMAX Corporation   

IMAX (NYSE: IMAX) is a global leader in entertainment technology, delivering immersive cinematic experiences through proprietary software, architecture, and projection systems. Filmmakers, studios, and artists worldwide use IMAX to connect with audiences at scale, making its network one of the most powerful platforms for blockbuster events and entertainment.

Headquartered in New York, Toronto, and Los Angeles, IMAX operates 1,829 systems across 89 countries and territories as of September 30, 2025. IMAX China Holding, Inc., a subsidiary of IMAX Corporation, trades on the Hong Kong Stock Exchange under stock code “1970.” IMAX and related marks are trademarks of IMAX Corporation. For more information, visit www.imax.com.

Comfort Furniture Introduces Its First Adjustable + Storage Bed Frame

Designed for better sleep, smarter storage, and everyday ease

SINGAPORE, Feb. 24, 2026 /PRNewswire/ — Comfort Furniture has introduced its first Adjustable + Storage (A+S) Bed Frame, a new bedroom solution that combines adjustable comfort with full under-bed storage in a single, integrated design.

Kempi Adjustable Storage Bed
Kempi Adjustable Storage Bed

This launch brings together the brand’s best-selling adjustable bed technology with a lift-up storage system, offering homeowners a smarter way to sleep and store without compromise.

Available Exclusively In-Store as the Dream Stack Bundle

The Adjustable + Storage Bed Frame is available exclusively at Comfort Furniture’s showroom under the Dream Stack Bundle, where customers can experience the design, functionality and customisation options in person.

The Kempi Adjustable + Storage Bed Frame is currently available for viewing and purchase. Additional headboard designs, including Ascot and Ripply, will be introduced progressively.

As part of the Dream Stack Bundle, customers who present this exclusive press release in-store will receive $200 off the Adjustable + Storage Bed Frame and mattress.

Customers can also view a product walkthrough of the Kempi Adjustable + Storage Bed Frame on Comfort Furniture’s official YouTube channel.

Adjustable Comfort With Practical Everyday Benefits

The A+S Bed Frame features a fully adjustable base with headrest elevation of up to 60 degrees and footrest elevation of up to 40 degrees. It also includes zero-gravity and anti-snore positions to support better sleep comfort.

Beyond rest, the adjustable design supports everyday ease. When both the head and foot sections are fully elevated, the mattress is lifted closer to chest level, reducing strain when changing bedsheets or carrying out routine cleaning tasks.

Lift-Up Storage With Extra-Strong Hydraulic Support

Unlike traditional drawer-based designs, the A+S Bed Frame uses a full lift-up storage system fitted with an extra-strong German gas lift. The hydraulic mechanism supports the combined weight of the mattress and adjustable base, allowing the storage compartment to open smoothly even with heavier loads.

With a storage height of 285mm and a fully enclosed design, the space is ideal for bulky items such as bedding, luggage and seasonal clothing, while helping to keep dust out.

Customisable Design With Long-Term Warranty Support

Comfort Furniture offers an extensive warranty package for the Adjustable + Storage Bed Frame:

  • Three years on the hydraulic gas lift
  • Five years on the adjustable bed motor
  • Ten years on the adjustable bed structure
  • Ten years on mattress manufacturer’s defects

All parts and labour costs are fully covered during the warranty period, with servicing carried out on-site for added convenience.

About Comfort Furniture

For over 40 years, Comfort Furniture has established its reputation as one of the leading furniture brands in Singapore, serving both residential and corporate clients with a wide-ranging collection that thoughtfully balances comfort, design and contemporary trends. Guided by a customer-centric approach, the brand remains committed to understanding and meeting the evolving needs of its clients while never compromising on quality or comfort. Backed by in-house manufacturing capabilities and a large showroom, Comfort Furniture ensures consistent craftsmanship across its offerings.

TCL congratulates Global Brand Ambassador Eileen Gu on historic performance at Milano Cortina 2026, inspiring greatness among audiences worldwide

MILAN, Feb. 24, 2026 /PRNewswire/ — TCL, a leading global technology company and Worldwide Olympic and Paralympic Partner, today congratulated freestyle skier and brand ambassador Eileen Gu on her dedication and perseverance during Milano Cortina 2026, which has led her to break new ground in her sport.   


Reflecting on her experience at the Olympic Winter Games with the support of TCL, Ms. Gu said: “I think looking back on it, I’m proud that I made the decisions that I did. It was a big bet on myself. Even if it hadn’t gone my way, I would have nothing to regret because I have done quite literally every single thing that I possibly could to prepare for this event. Even if the results didn’t come, I know that I did my very best and, at the moment when it counted most, I showed the world that I wasn’t afraid to try. That’s embodying the Olympic spirit.”

“For me, I think greatness is opening doors for people who follow, making the road a little bit easier so that generations can progress and build upon the shoulders of the ones who came before them. With vulnerability, there’s so much more power in that because it empowers other people to feel as though they can undertake the journey too,” she added.

Gu secured a gold medal in the Women’s Freeski Halfpipe, as well as silver medals in the Women’s Freeski Slopestyle and Women’s Freeski Big Air. While these achievements make her the most decorated women’s freeski athlete of all time, her ability to overcome adversity and push boundaries has more importantly served as an inspiring example for millions of fans worldwide, echoing TCL’s own mission to inspire greatness through innovation.

“At Milano Cortina 2026, Eileen Gu has embodied the spirit of what it means to ‘Inspire Greatness,’ showing a determination to go beyond limits and reimagine what is possible,” said Wei Xue, Vice President and ESG Director of TCL Technology, and Chairman of the TCL Charity Foundation. “Her trailblazing spirit and dedication to excellence are a reminder of the greatness that everyone can achieve in their everyday lives.”


Gu’s journey at the Olympic Winter Games highlights the power of passion and courage. Supported as part of Team TCL, TCL remains dedicated to elevating athletes who challenge the status quo and to bringing fans closer to these moments of achievement through its ‘screen universe,’ display technology, smart home appliances, TCL RayNeo AR glasses and other innovations.

About TCL

Founded in 1981, TCL—short for “The Creative Life”—embodies creativity in every aspect of life. As a leading technology company, TCL is dedicated to delivering innovative solutions—including TVs, audio products, smart home devices, display technologies, and clean energy—that enhance customer experiences through TCL Industries and TCL Technology.

As of now, with 47 R&D centers and 39 manufacturing bases globally, TCL operates in over 160 countries and regions, cementing its position as a globally competitive smart technology brand. To further inspire greatness, TCL has become an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.

HSI Donesafe and Neopharma Technologies Announce API Integration for Fit-For-Duty Workflows

SYDNEY, Feb. 24, 2026 /PRNewswire/ — Many organisations have invested heavily in safety management systems, yet Fit-For-Duty controls are still handled separately or measured inconsistently. Drug and alcohol programs often sit outside core safety platforms, while functional impairment from fatigue, illness, stress, or psychosocial hazards is rarely assessed routinely or recorded in a consistent, auditable way.

HSI Donesafe and Neopharma Technologies Ltd today announced a partnership to close this gap by embedding Fit-For-Duty workflows directly into the Donesafe platform.

Under an API integration roadmap, Neopharma’s NEOVAULT® workflows will sit within Donesafe’s modular ecosystem, allowing organisations to manage drug and alcohol testing and functional impairment assessments within the same governance used for safety reporting, actions, and close-out. The integration replaces fragmented checks with connected controls, improving oversight across sites, contractors, and safety-critical roles, while strengthening audit trails and officer due diligence.

“By working with Neopharma, we’re helping our customers manage impairment risks in a way that is practical and defensible. Our focus is on reducing the real risks that lead to serious incidents,” said Louise Minty, Partnerships Manager at HSI Donesafe.

Fit-For-Duty as an operational workflow

NEOVAULT® is Neopharma’s digital workflow, reporting, and chain-of-custody enterprise platform for workplace drug and alcohol programs. Integrated with DRUID®, it provides a single Fit-For-Duty system that records assessments, decisions, and follow-up actions in one auditable workflow.

DRUID® is a one-minute functional impairment assessment that measures cognitive and psychomotor performance and does not diagnose the cause. It identifies elevated impairment risk for follow-up under policy by comparing each person’s results to their own baseline over time to detect meaningful changes in performance.

When used within Donesafe, these assessments link directly to actions, governance, and close-out. This reduces manual handling, supports consistent policy application, shortens response times, and improves defensibility when decisions are reviewed.

“Fatigue, psychosocial risk, and Fit-For-Duty are now board-level issues,” said Shaun Melville, Executive Director at Neopharma Technologies Ltd. “Fit-For-Duty is not just a policy. It is a workflow. This integration connects assessments, actions, and reporting in one system, improving visibility while reducing administrative load for supervisors and safety teams.”

Why this matters now

Australian WHS laws place clear duties on PCBUs and officers to manage safety-critical risks, with significant penalties including personal liability for failures. Regulators and boards are paying closer attention to psychosocial hazards, fatigue, impairment, and drug and alcohol controls, with increasing expectations for objective measures supported by an audit trail that can withstand scrutiny. As a result, organisations are seeking Fit-For-Duty systems that are objective, documented, auditable, and embedded within existing safety governance frameworks.

About HSI Donesafe

HSI Donesafe is a cloud-based EHS platform that helps organisations manage health and safety, risk, and compliance in a single system. Its modular, no-code design supports workflows that reflect how organisations actually operate. HSI Donesafe is used by 22,000+ organisations across 71 countries and trusted by more than 3 million users worldwide.

About Neopharma Technologies Ltd

Neopharma Technologies Ltd provides Fit-For-Duty solutions for safety-critical industries, covering workplace drug and alcohol testing and functional impairment assessment. NEOVAULT® is an enterprise digital testing platform that works on any smart device, delivering objective workflows with real-time reporting to support consistent, defensible Fit-For-Duty decisions. Advancing Safer Workforces.

Across Oceania, Global Risk Group (GRG) distributes NEOVAULT® and supports implementation and go-to-market delivery.

Media Contact
Neopharma Technologies Ltd:
Shaun Melville
shaun@neopharmatechnologies.com 

BCG and OpenAI Expand Partnership With OpenAI Frontier Alliance

BOSTON, Feb. 24, 2026 /PRNewswire/ — Boston Consulting Group (BCG) and OpenAI today announced a multiyear expansion of their partnership with Frontier Alliance to continue to help organizations move beyond experimentation and accelerate enterprise-scale AI transformation.

“AI is a core part of BCG’s business and strategy. It represents a significant and fast-growing share of our work as we support industry leaders to reshape their core operations and create new businesses with an AI-first mindset,” said Dylan Bolden, Global Chair of Functional Practices at BCG. “The Frontier Alliance brings together OpenAI’s groundbreaking AI research and product expertise with BCG’s deep industry, functional, and technology expertise to accelerate and scale impact.”

“Our multi-year partnership with Boston Consulting Group will help bring AI coworkers to enterprises,” said Brad Lightcap, Chief Operating Officer at OpenAI. “BCG’s transformation and global delivery expertise alongside OpenAI’s research and product leadership will help close the gap between what frontier AI can do and what businesses can actually deploy with agents.”

As organizations move beyond experimentation, many struggle to scale AI due to fragmented tooling, bespoke integrations, and a lack of enterprise-grade controls and change management. Value creation at scale requires an ecosystem approach. Integrated teams from BCG and OpenAI will bring together capabilities spanning AI strategy, operating model redesign, industry-specific workflows, and AI research and product resources to deliver measurable end-to-end business impact.

“Organizations are at a clear inflection point,” said Sylvain Duranton, Global Leader of BCG X. “Agentic AI changes how work gets done, but only if it’s engineered, deployed, and adopted at enterprise scale. That’s where BCG X’s build capabilities and BCG’s transformation expertise come in – helping clients embed AI into their most critical functions.”

“The ground‑up momentum in AI is undeniable. The next step is industrializing it across real workflows. By expanding our work with OpenAI, we can turn that energy into secure, repeatable systems that move from demos to durable P&L impact,” said Jeff Walters, Head of Tech & Digital Practice, Asia Pacific, BCG. He added, “I’m excited about what this next chapter can unlock as we work side by side with our clients.”

To learn more about BCG’s other strategic technology partnerships, visit here.

About Boston Consulting Group

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizations to grow, build sustainable competitive advantage, and drive positive societal impact.

Our diverse, global teams bring deep industry and functional expertise and a range of perspectives that question the status quo and spark change. BCG delivers solutions through leading-edge management consulting, technology and design, and corporate and digital ventures. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, fueled by the goal of helping our clients thrive and enabling them to make the world a better place.

About BCG X

BCG X is the tech build & design unit of BCG.

Turbocharging BCG’s deep industry and functional expertise, BCG X brings together advanced tech knowledge and ambitious entrepreneurship to help organizations enable innovation at scale.

With nearly 3,000 technologists, scientists, programmers, engineers, and human-centered designers located across 80+ cities, BCG X builds and designs platforms and software to address the world’s most important challenges and opportunities. Teaming across our practices, and in close collaboration with our clients, our end-to-end global team unlocks new possibilities.

Together we’re creating the bold and disruptive products, services, and businesses of tomorrow.

Experience the Spirit of Hong Kong Academy: Exploration Day Set for 28 March

HONG KONG, Feb. 24, 2026 /PRNewswire/ — Hong Kong Academy (HKA) is delighted to invite prospective families to its Exploration Day on Saturday, 28 March. This immersive event offers a unique opportunity for parents and students to step inside HKA’s award-winning Sai Kung campus and experience the school’s vibrant learning community firsthand.

Experience the Spirit of Hong Kong Academy: Exploration Day Set for 28 March
Experience the Spirit of Hong Kong Academy: Exploration Day Set for 28 March

Located in the heart of Sai Kung—a district renowned for its exceptional family lifestyle—HKA stands out in the international school landscape with its Full IB Continuum (ages 3–18) and a commitment to intentional diversity. With more than 35 nationalities represented and no single dominant culture, students engage in a truly global exchange every day.

“There is so much that sets Hong Kong Academy apart: our combination of international curriculum and accreditations, global partnerships and local connections, non-profit status, stunning campus setting, and award-winning sustainable facilities. However, what truly makes HKA special is our unwavering commitment to an educational experience in which all students feel challenged, motivated, supported and connected.” says Kasson Bratton, Head of School

Key highlights for visiting families include:

  • Inclusive Excellence: Discover how HKA’s well-rounded and rigorous programmes empower every student to reach their full potential.
  • Wellbeing First: Learn about the school’s integrated approach to student wellness and its impact on academic success.
  • Sustainable environment: Explore the BEAM+ certified campus and see how sustainability is woven into both the curriculum and daily operations.
  • Sai Kung Living: Experience the vibrant, family-friendly neighborhood that makes HKA a destination for those seeking a balanced and fulfilling lifestyle.

With year-round admissions and a family friendly enrollment policy, HKA remains a top choice for families relocating to Hong Kong at any point in the academic cycle.

Event Details:

About Hong Kong Academy
Hong Kong Academy is a premier non-profit IB World School. Founded in 2000 the school is celebrating its 25th anniversary and has built an impressive reputation for delivering a high quality, student-centered education which empowers its diverse student body – representing more than 35 nationalities –  to learn, thrive and reach their full potential. Expert teachers provide a through-train education for students aged 2 – 18 years old at the schools’ award-winning campus located in beautiful / family-friendly Sai Kung. As a fully authorised 3 programme IB World School, HKA offers the IB PYP, MYP and Diploma programmes. In addition, all students graduate with the HKA Diploma and Global Citizens Diploma, going on to study at competitive universities and enjoying successful careers all around the world.

More photos are available in here: Photos

Beyond Export to Market Establishment: Hansung ebusiness Presents a Data-Driven “Global One-Stop Distribution” Model for K-Beauty Expansion

SEOUL, South Korea, Feb. 24, 2026 /PRNewswire/ — Hansung ebusiness announced that it is differentiating itself by introducing a data-driven “Global One-Stop Distribution Solution,” designed to support K-beauty indie brands beyond simple export and toward sustainable market establishment overseas.

The solution integrates the entire overseas expansion process, including local consumer data analysis, tailored marketing strategies, global logistics, and post-sales management. By leveraging operational data accumulated through major Korean e-commerce platforms, Hansung ebusiness applies optimized sales strategies suited to Southeast Asian marketplaces such as Lazada and Shopee, significantly improving early-stage market settlement success rates.

Through its Vietnam subsidiary, the company has built a dense local distribution network, substantially lowering the risks faced by small and indie beauty brands with limited overseas experience. This approach helps reduce entry costs and trial-and-error, while enabling brands to achieve stable sales performance from the initial stage of market entry.

Industry observers note that this model offers a viable growth alternative for the K-beauty sector as the domestic cosmetics market becomes increasingly saturated. Certified product authenticity and fast, reliable logistics systems are also contributing to greater trust among overseas consumers.

Building on its proven success in Vietnam, Hansung ebusiness plans to expand its business footprint into other key Southeast Asian markets, including Indonesia and Thailand. Looking ahead, the company aims to evolve into a global e-commerce platform enterprise by developing proprietary private-label (PB) brands based on distribution data and introducing logistics automation systems to further enhance profitability and scalability.