Tuborg, the Danish lager brand, has announced the return of their successful music campaign Tuborg OPEN, which this year sees global pairing Diplo and MØ exploring musical influences and creating new collaboration tracks with artists from around the world.
Now in its second year, Tuborg OPEN is once again bringing together a group of incredible musicians to create something truly special; a song with one global message but the story told in a different way by each collaborating artist, using their own unique lyrics and reflecting the diversity and unique local culture. Artists from some of Tuborg’s key markets across Asia and Europe will encourage people to be ‘Open To More’ in their own way, emphasising that the power of trust and an open attitude adds value to all our lives.
American super producer and DJ Diplo, who was part of last year’s campaign, returns with Danish rising star and long term collaborator MØ. Together they have created a track, called ‘Stay Open’, with artists from around the world invited to rewrite the verses to tell story of what being ‘Open To More’ means to them.
The global track has just been released, which you can listen to below or on the Tuborg Laos Facebook Page:
Speaking about this year’s campaign, Diplo said: “To be part of Tuborg Open for the second year is really cool. This year Tuborg came to us with the idea of being “Open to More” and MØ and I were already working on ‘Stay Open,’ this track about how so many times people are closed but it’s important to stay open to new people and experiences.
“It fits the campaign perfectly and the artists from around the world are already coming to us with ideas of how they want to change it up and add their own perspective to the idea of staying open which is the really cool bit of the project.”
Danish vocalist and songwriter MØ is excited about the global collaboration process: “For me, the journey you go on to get to the finished product is often the best bit. By being open to new influences, you mix together things that you think will never fit but sometimes, it really works well. I love what you learn and experience from doing that and watching the track you had at the start become something totally different.”
Look out for more surprises linked to the campaign in the coming weeks. If you want to learn more, you can visit: www.tuborgopen.com