EASY GOLD has increased its gold collateral to a total of 50 kilograms, valued at approximately LAK 153 billion (USD 6.8 million) as the company aims at strengthening customer confidence and supporting the continued development of Laos’ gold trading sector.
The announcement was made on September 28 at the Ministry of Industry and Commerce, Vientiane, Laos, during a ceremony confirming the company’s third increase in its collateral for gold trading conducted through the EASY GOLD app.
With the latest arrangement, EASY GOLD has now added a further 50 kilograms of gold, equivalent to approximately LAK 153 billion (USD 6.8 million), as collateral with Lao Bullion Bank. This marks another important step in the company’s ongoing expansion of its gold trading operations.
Speaking at the ceremony, Chanthavong Phamisith, CEO of EASY GOLD and Khamphouvong Group said the latest increase reflects EASY GOLD’s commitment to conducting its business with integrity, responsibility and long-term commitment, while strengthening confidence among users and operating within the relevant regulatory framework.
The company also expressed its appreciation to the relevant government agencies, particularly the Department of Domestic Trade, for their guidance, support and efforts to promote the participation of the private sector in the country’s economic development.
“This trust will be another driving force for EASY GOLD to continue developing its business and contribute to raising standards across Laos’ gold industry,” the company said.
The latest increase follows EASY GOLD’s previous collateral agreement with the Lao Development Bank (LDB). The company initially placed a collateral of LAK 100 billion (USD 4.4 million), followed by an additional LAK 50 billion (USD 2.2 million), bringing the total to LAK 153 billion (USD 6.6 million) on October 13, 2025.
The company also plans to continue developing the EASY GOLD app and introduce activities and educational content aimed at helping younger generations better understand personal finance, saving in gold, financial planning and gold investment.
Beyond its business operations, EASY GOLD said it sees financial education as an important part of making gold-related financial knowledge more accessible to a broader audience.
