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Proposing New Food Lifestyles*1 Ajinomoto Co. Launches New Brand Atlr.72™ (Atelier Seven Two) to Start a Green Food Business from Singapore

Sales of Sweets using Air-based Protein Solein®*2 to Begin from August 2024

TOKYO, JAPAN – Media OutReach Newswire – 8 August 2024 – Ajinomoto Co., Inc. (“Ajinomoto Co.”) will embark on a new food business starting from Singapore, with the launch of the new brand Atlr.72™ (Atelier Seven Two) proposing new food lifestyles that incorporate the blessings and beauty of nature in everyday eating occasions while actively utilizing environmentally-conscious ingredients (plant-based, cell-based, microbial-based, etc.) through its Green Food business. The first phase of the launch will be a limited-period sale of mooncakes using the air-based protein Solein® at Takashimaya in Singapore from Monday, August 12, 2024.

Atlr.72™ Flowering Mooncake (Gift Box)
Atlr.72™ Flowering Mooncake (Gift Box)


The concept of Atlr.72™ is based on the 72 microseasons*3 of the traditional Japanese calendar. In ancient times, people sensed the subtle changing of the seasons from the appearance of birds, insects, plants, and the weather, which provided them with daily pleasures. By incorporating the blessings and beauty of nature that introduce more color to our lives to develop environmentally conscious products based on this brand, Ajinomoto Co. aims to propose new food lifestyles that nurture the deep reverence for nature among today’s consumers. In the hope of building stronger bonds between people and nature for the sake of their loved ones and the generations of tomorrow, the company will disseminate information through SNS, etc. together with product development, targeting couples in their 30s to 40s bringing up children, and people of Generation Z who are deeply concerned about environmental issues and have the ability to communicate effectively.

*3 The year was divided into four seasons, 24 solar terms, and 72 microseasons. The distinctive feature of the 72 microseasons is that they constitute a calendar that highlights detailed changes in nature, expressing the seasons through the appearance of natural phenomena such as birds, flowers, and the weather.

The first two products to be sold under this brand are “Atlr.72™ Flowering Mooncake” and “Atlr.72™ Ice Cream Sandwich”, for which pop-up stores will be opened at two of the largest commercial facilities in Singapore (Takashimaya from August 12 and One Holland Village from August 30.) Solein® are used as an ingredient for both products.

Atlr.72™ Ice Cream Sandwich
Atlr.72™ Ice Cream Sandwich

The Mid-Autumn Festival, September 17 this year, is a time to cherish the beautiful moon with family or someone special and give mooncakes to each other to wish their happiness. Ajinomoto Co. sees this occasion to be the perfect time to launch the brand, in hope that the gift that is environmentally conscious will express the senders’ feelings more strongly and create a bond with the receivers. “Atlr.72™ Flowering Mooncake” are cookie sandwich-style mooncakes made with guimauve*4 in four autumnal flavors (Japanese Yuzu, Kyoto Uji Matcha, Raspberry, and Blackcurrant) sandwiched in cookies decorated with gorgeous Peranakan*5 patterns. To enrich the taste of the cookies, Solein® is used as a partial butter substitute. For the guimauve, agar is used instead of animal gelatin, beet sugar containing minerals and oligosaccharides is used to keep white sugar to a minimum, and a small amount of Okinawan Sea salt is added to bring out the sweetness of the ingredients. In these ways, under the recipe supervision of a well-known Japanese patissier, the product was developed taking account not only of deliciousness but also of health and the global environment.

“Atlr.72™ Ice Cream Sandwich” is a sweet sandwiched vanilla ice cream with Solein® and mochi (rice cake) between cookies colorfully decorated with Peranakan patterns.

*4 A French sweet very similar to marshmallow made without egg whites from a puree of fruits, etc.

*5 A unique culture arising from intermarriage between local people and the descendants of Chinese immigrants who came to Malaysia and Singapore over several centuries from the second half of the 15th century, leading to the gradual emergence of styles that integrated Chinese and Malay cultures, and even incorporated Western cultures through Singapore’s history as a key hub between East and West. The vibrant and bright colors are a distinctive feature of Peranakan buildings and crafts.

Through this limited-period sale, we will verify the hypothesis that we can offer a “new food lifestyle” to a wider range of consumers by using raw materials and ingredients that are healthful and environmentally conscious for products that place the highest priority on good taste, good appearance, and affordability.

After the expiry of the limited sale period, based on investigation of acceptance of the brand concept, the category will be expanded in stages from the comparatively easily accepted sweets to other everyday foods. To establish the new food lifestyles proposed by this brand, Ajinomoto Co. will continue to develop and verify the optimal sales channels. As part of this process, the development of directly managed stores will be promoted and the business model created in Singapore will be deployed in other countries and regions.

Atlr.72™(Atelier Seven Two) Instagram Account: @atlr.72_sg_official
Atlr.72TM Flowering Mooncake Gift Box Online Advance Reservation (August 1 – September 11):
(applicable for Singapore residents only)

<Reference>
■Press release dated May 30, 2023:
Ajinomoto Co., Inc. and Solar Foods Agree on Strategic Alliance
https://www.ajinomoto.com/cms_wp_ajnmt_global/wp-content/uploads/pdf/2023_05_30E.pdf
Hashtag: #Ajinomoto #Atlr72 #Mooncake


The issuer is solely responsible for the content of this announcement.

The Ajinomoto Group

The Ajinomoto Group will contribute to the well-being of all human beings, our society, and our planet with “AminoScience” based on the corporate slogan “Eat Well, Live Well.”. The Ajinomoto Group has offices in 36 countries and regions and sells products in more than 130 countries and regions. In fiscal 2022, sales were 1.3591 trillion yen (10.0 billion U.S. dollars). To learn more, visit .

For further information, please contact:

The Netherlands Maritime University College Announces the International Conference on Maritime Logistics and Ports (ICMLP) 2024.


PUTRAJAYA, MALAYSIA – Media OutReach Newswire – 8 August 2024 – The Netherlands Maritime University College (NMUC), in collaboration with the Port Training Institute (PTI) of the Arab Academy for Science, Technology, and Maritime Transport (AASTMT), STC International, and co-organised by MY Iskandar Sdn Bhd (MISB) and the Chartered Institute of Logistics and Transport (CILT), proudly announces the International Conference on Maritime Logistics and Ports (ICMLP) 2024. This prestigious event will be held at the Putrajaya International Convention Centre from September 3rd to 5th, bringing together thought leaders, industry experts, and innovators from around the globe.

ICMLP 2024 will provide a dynamic platform for exchanging ideas, and best practices in maritime logistics, port management, supply chain management, and transportation. The conference will cover pivotal themes such as emerging markets in port development, maritime law, risk management in maritime and logistics, smart ports, green shipping, shipbuilding, cybersecurity, digital supply chain management, humanitarian logistics in disaster response, education and training for maritime professionals. Esteemed speakers will provide insights, promoting innovation and collaboration. This event emphasises innovation and collaboration in maritime logistics, stressing efficient, sustainable logistics for global trade and economic growth.

A highlight of ICMLP 2024 will be the exclusive networking dinner, offering attendees the opportunity to connect with peers, forge new partnerships, and explore collaborative opportunities in a relaxed, prestigious setting. Additionally, participants can look forward to a special cruise tour on Putrajaya Lake, blending leisure with networking among the industry’s best and brightest.

ICMLP 2024 invites exhibitors to present their products or services and welcomes sponsors to support this esteemed event. This provides a unique opportunity for companies to enhance their visibility, engage with influential industry leaders, and establish valuable connections with key stakeholders in the maritime sector, thereby positioning themselves at the forefront of industry advancements.

Join us and participate in the global dissertation on advancements and collaboration in maritime logistics and ports. For more information and to register, please visit our website at icmlp.nmuc.edu.my and seize this opportunity.

Hashtag: #icmlp #Maritime #internationalconference #conference #ports #Shipping #Logistics #transportation #supplychain #marinelaw #lawandenforcement #cybersecurity #AI #education #training #consultancy #NMUC #CILT #PTI #MISB

The issuer is solely responsible for the content of this announcement.

Discovery Taiwan And Paujar Charity Foundation Present Inside Taiwan: Health Care


SINGAPORE – Media OutReach Newswire – 8 August 2024 – Discovery Taiwan and the PauJar Charity Foundation today announced Inside Taiwan: Health Care, a new program highlighting Taiwan’s National Health Insurance (NHI). Inside Taiwan: Health Care will premiere on the Discovery Channel on Monday, August 12, at 7:10 p.m.

The National Health Insurance was established nearly 30 years ago to give all Taiwanese equal access to healthcare while embodying the spirit of caring for the underprivileged.

During the COVID-19 pandemic, Taiwan demonstrated remarkable management and highlighted the indispensable role of a well-established healthcare system. Taiwan’s ability to achieve healthcare equity is due to several factors, including contributions from the National Health Insurance, government and corporate support, and the cooperation of the entire population.

Inside Taiwan: Health Care explores the challenges of healthcare in rural areas, rare diseases, an ageing population, how rising medical expenditures are testing the system’s limits and how striking a balance between cost, accessibility, and quality is imperative as Taiwan aims for health equity.

The program features contributions from Dr. Po-Ya Chang, former Minister of Health; Mr. Ching-Chuan Yeh, former Minister of Health; and Dr. Chung-Liang Shih, Director General of the National Health Insurance Administration, as well as other experts who will share insights from their respective fields.

Note to editors:

  • Watch highlights here
  • Download stills here

 

The issuer is solely responsible for the content of this announcement.

About Discovery Channel

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 88.3 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world.

7 Startups Selected for “Real Madrid Next Accelerator for Asia” by Creww and RMNext


TOKYO, JAPAN – Media OutReach Newswire – 8 August 2024 – Creww Inc. (Japan Office: Shibuya-ku, Tokyo, Representative: Sorato Ijichi, hereinafter “Creww”), Japan’s leading open innovation platform provider, and Real Madrid Next (Avenida de las fuerzas armadas, 402, Madrid, Spain, hereinafter “RMNext”) are pleased to announce the selection of 7 startups for the “Real Madrid Next Accelerator for Asia,” out of more than 800 applicants.

About “Real Madrid Next Accelerator for Asia”
The “Real Madrid Next Accelerator for Asia” was launched in January 2024, aimed to create business partnerships between RMNext and Asian startups.
Creww has partnered with RMNext to bring innovative technologies and services from Asian startups to develop projects that aim to improve and advance the sports industry.
“Real Madrid Next Accelerator for Asia” is designed to not only boost the growth of Asian startups, but to also create an innovation community for RMNext, by carrying out continuous programs for Asian startups to innovate the sports industry as a whole in the decades to come.

Applications for the program opened in February 2024, and through careful reviews and evaluation, we have selected 7 startups out of many promising startups.
The selected startups will be brushing up business collaboration ideas through mentoring and workshops, followed by PoC and a Demo Day to share their results.

Selected Startups
With the program theme based on RMNext’s six areas of work, we have selected startups that align with five of the focused areas.

Areas of Work Startup Website Country
Performance moty https://moty.kr South Korea
Fitogether https://www.fitogether.com/ South Korea
Audiovisual AMATELUS https://swipevideo.jp/en/ Japan
Spot https://tryspot.app Taiwan
Fan Engagement Adofaer https://www.adofaer.com Hong Kong
Cybersecurity & Technology QueryPie https://www.querypie.com South Korea
Social a11y https://www.a11y.media/wika Philippines

Unveiling Ceremony
There will be an online unveiling ceremony for the selected startups on September 3rd, to announce the startups to partners, media and other external parties.
To those interested in joining the ceremony, please fill in the form below.

Furthermore, to concerned parties who are interested in joining the Demo Day in Dec. 2024 to be held in Madrid, Spain, please let us know at [ pjtr@creww.me ].

Program Overview

Program Name Real Madrid Next Accelerator for Asia
Target early and middle-stage startups in Asia in the field of sports-tech, health-tech, fan engagement, etc. which aligns with RMNext’s six areas of work
Expected Outcome PoC & partnership agreements
Program Website https://global.creww.me/global/en/real-madrid-next-accelerator-for-asia
Organizer RMNext, Creww Inc.

About Real Madrid Next
RMNext is the brand under which Real Madrid’s innovation projects are developed, with the collaboration of startups and companies looking to improve performance with the support of the Real Madrid ecosystem. RMNext focuses on six work areas: e-health, performance, fan engagement, audiovisual, cybersecurity & technological infrastructures and social. In all of them RMNext seeks excellence and the greatest technological advance possible to allow the club to enhance its digital transformation and keep its leadership in the sports industry. Learn more at https://www.realmadridnext.com/en/next/home.

Hashtag: #creww #realmadrid #realmadridnext #accelerator #asia #startup #sports #technology #sportstech #healthtech #soccer #football




The issuer is solely responsible for the content of this announcement.

About Creww Inc.

Creww Inc. runs Japan’s largest open innovation platform. With a vision to “build an age of bravery,” Creww supports all startups, entrepreneurs, businesses and individuals that take on new challenges.
Since its founding in 2012, Creww has organized more than 450 open innovation programs between companies, local governments and startups, and has achieved approximately 1,350 collaborations, with over 8,000 startups registered on the platform. In Nov. 2022, Creww formed a partnership with Google for Startups, and together launched the Global Sustainability Accelerator. Creww aims to contribute to the startup ecosystem in the Asia-Pacific region and beyond, starting with promoting open innovation with Korea, Taiwan and more.
Company Overview
Company: Creww Inc.

Established: 2012/8/13
Address: Daiichi Akatsuki Bldg. 4F 1-19-9, Dogenzaka, Shibuya, Tokyo, Japan
Representative: Sorato Ijichi, CEO

ROSHI Releases Comprehensive Cost of Living Analysis for Singapore and Southeast Asia


SINGAPORE – Media OutReach Newswire – 8 August 2024 – Singapore-based fintech ROSHI has published an in-depth analysis of the cost of living in Singapore, including local trends and regional comparisons within Southeast Asia. By examining various economic factors and utilising data from 2024, the report offers valuable insights into the financial landscape facing Singaporeans and regional neighbours.

Cost of Living Index South East Asia 2024

Key findings from the report include Singapore’s position as the most expensive country in Southeast Asia, with a cost of living index of 85.9. The analysis also highlights significant increases in property and rental costs, with average HDB flat prices reaching $532,768 and private houses averaging $2,080,533. Despite these high costs, the report notes that Singapore maintains a high quality of life, supported by rising incomes and government initiatives.

“Our analysis shows that while Singapore residents face higher living costs, these are often balanced by factors such as higher incomes, excellent infrastructure, and strong government support,” commented Mr. Nada, ROSHI Founder. “Understanding these dynamics is crucial for individuals and families managing their finances in Singapore’s unique economic environment.”

The report also provides comparisons with other Southeast Asian countries, offering context for Singapore’s economic position within the region. ROSHI remains committed to providing transparent, data-driven insights to help individuals navigate the complex financial landscape of Singapore and Southeast Asia.

The full report, is available at https://www.roshi.sg/cost-of-living-report-singapore/
Hashtag: #ROSHI



The issuer is solely responsible for the content of this announcement.

About ROSHI

ROSHI is a Singapore-based fintech transforming digital lending across Southeast Asia. Since launching its proprietary automated platform in March 2022, ROSHI instantly provides personalised loan options to borrowers by leveraging AI algorithms and machine learning. Currently facilitating home and personal loans through partnerships with various lenders, ROSHI has assisted hundreds of consumers in obtaining loan approvals while providing valuable market insights.

Globe Accelerates Digital Transformation with Amdocs’ AI and Data Platform

Hosted on Google Cloud Platform, the unified AI-ready data platform will provide Globe with cost-effective, scalable business insights, enabling enhanced customer experience

JERSEY CITY, NJ – ACCESSWIRE – 7 August 2024 – Amdocs (NASDAQ: DOX), a leading provider of software and services to communications and media companies, today announced that Globe, a leading digital solutions provider in the Philippines, has selected Amdocs’ AI and Data Platform for its information data hub. Hosted on Google Cloud, the centralized platform will enable Globe to enhance its operations by embedding data-driven decision-making and providing more personalized customer experience across digital services.

Under the agreement, Globe will leverage Amdocs’ AI and Data Platform to deliver real-time business data in an integrated manner using an industry-standard enterprise data model. This platform will serve as a single source of truth across Globe’s business support systems.

Creating a unified, structured data model will allow Globe to streamline data management, reduce complexity, and lower operational costs while supporting existing and new data consumption needs. This approach will help Globe achieve its mission of creating wonderful customer experiences and addressing customer needs.

Amdocs’ AI and Data Platform leverages Google Cloud’s AI-ready data platform to deliver accurate, real-time data that will enable Globe to drive innovation, efficiency, and improved customer experiences and business operations. Amdocs’ platform also makes use of the Google Cloud Architecture Framework , enabling it to create a layered and service-based architecture that supports a unified, telecom-specific real-time data source capable of integrating information from various systems across the business for enhanced data-driven decision making.

“Partnering with Amdocs to implement their AI and Data Management Platform is a significant step forward for us in our digital transformation journey,” said Raul Macatangay, Globe CIO. “This collaboration will empower us to deliver enhanced, personalized services to our customers while streamlining our operations.”

“We’re pleased to work with Globe and Amdocs to empower businesses to innovate with confidence. By leveraging Google Cloud’s robust infrastructure built on a foundation of security, Amdocs is able to deliver industry-leading solutions that help fuel growth for customers like Globe in a digital economy,” said Malis Selamat, Country Manager, Google Cloud in Philippines and Vietnam and Head of Corporate Sales in Southeast Asia.

“Insights derived from real-time data are essential for service providers to deliver next generation, contextualized experiences for their customers,” said Anthony Goonetilleke, Group President of Technology and Head of Strategy at Amdocs. “We are thrilled to support Globe in its transition to a digital, data-driven organization. Our AI and Data platform, which incorporates a TM Forum-certified leading telecom data model, has excellent analytical capabilities that will provide Globe with operational efficiencies and insights needed to enhance customer experiences and drive revenue growth.”

Supporting Resources

Hashtag: #Amdocs

The issuer is solely responsible for the content of this announcement.

About Amdocs

Amdocs helps those who build the future to make it amazing. With our market-leading portfolio of software products and services, we unlock our customers’ innovative potential, empowering them to provide next-generation communication and media experiences for both the individual end user and enterprise customers. Our approximately 29,000 employees around the globe are here to accelerate service providers’ migration to the cloud, enable them to differentiate in the 5G era, and digitalize and automate their operations. Listed on the NASDAQ Global Select Market, Amdocs had revenue of $4.89 billion in fiscal 2023. For more information, visit

Amdocs’ Forward-Looking Statement

This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters and years. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general macro-economic conditions, prevailing level of macroeconomic, business and operational uncertainty, including as a result of geopolitical events and the COVID-19 pandemic, as well as the current inflationary environment, and the effects of these conditions on the company’s customers’ businesses and levels of business activity, including the effect of the current economic uncertainty and industry pressure on the spending decisions of the company’s customers, Amdocs’ ability to grow in the business markets that it serves, Amdocs’ ability to successfully integrate acquired businesses, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, our ability to successfully and effectively implement artificial intelligence and Generative AI in the company’s offerings and operations and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future; however, Amdocs specifically disclaims any obligation to do so. These and other risks are discussed at greater length in Amdocs’ filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2023 filed on December 13, 2023 and our Form 6-K furnished for the first quarter of fiscal 2024 on February 20, 2024, and for the second quarter of fiscal 2024 on May 20, 2024.

PLDT Selects Amdocs to Digitally Transform its Network Operations for Greater Agility and Enhanced Customer Experience

Amdocs’ next-generation operational support systems (OSS) platform will modernize, unify, orchestrate and automate PLDT’s network operations on the public cloud, empowering PLDT to streamline their end-to-end business processes

JERSEY CITY, NJ – ACCESSWIRE – 7 August 2024 Amdocs (NASDAQ:DOX), a leading provider of software and services to communications and media companies, today announced that PLDT Inc. (PLDT), a leading telecommunications and digital service provider in the Philippines, has selected Amdocs’ next-generation operational support systems (OSS) platform to modernize, unify, orchestrate and automate its network operations on public cloud to drive growth, agility and enhanced customer experience.

Under this agreement Amdocs will deliver its market-leading Intelligent Networking Suite, operating on the public cloud, featuring unified network inventory, service and network orchestration, and business process automation capabilities. The agreement also includes the customer service solution for case management which is part of the Amdocs Customer Engagement Platform, Amdocs’ offering built based on its partnership with Microsoft.

Aligned with PLDT’s cloud-first strategy, the modernization of its architecture ecosystem and network operations will empower PLDT to meet the growing demand for network capacity and business agility as it delivers a seamless customer experience to its end users. The platform will enable a wide range of provisioning changes, capacity planning and fault-resolution services across a single, connected platform, while streamlining the Filipino service provider’s end-to-end business processes.

“We are committed to continuously improving our network through innovation and streamlining our operations to deliver the latest technological advancements and elevated quality of experience to our customers,” said Gilbert O. Gaw, FVP & Head of Information Technology and the Transformation Office at Smart Communications, Inc. (Smart), wireless subsidiary of PLDT. “We are excited to deepen our collaboration with Amdocs as we transform our network operations and deliver customer experiences that set a new standard of excellence.”

“One of the keys to growth for today’s communications service provider is the ability to improve productivity and deliver seamless customer experiences while controlling operating costs. To do so, operators need an agile, flexible, scalable and modern operational ecosystem that offers speed, interactivity and connectivity,” said Anthony Goonetilleke, Group President of Technology and Head of Strategy at Amdocs. “Our OSS suite is a future-ready platform that will help PLDT enhance operational resilience, accelerate automation, and ultimately deliver a fantastic customer experience.”

Supporting Resources

            Hashtag: #Amdocs

            The issuer is solely responsible for the content of this announcement.

            About Amdocs

            Amdocs helps those who build the future to make it amazing. With our market-leading portfolio of software products and services, we unlock our customers’ innovative potential, empowering them to provide next-generation communication and media experiences for both the individual end user and enterprise customers. Our approximately 29,000 employees around the globe are here to accelerate service providers’ migration to the cloud, enable them to differentiate in the 5G era, and digitalize and automate their operations. Listed on the NASDAQ Global Select Market, Amdocs had revenue of $4.89 billion in fiscal 2023. For more information, visit

            Amdocs’ Forward-Looking Statement

            This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters and years. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general macro-economic conditions, prevailing level of macroeconomic, business and operational uncertainty, including as a result of geopolitical events and the COVID-19 pandemic, as well as the current inflationary environment, and the effects of these conditions on the company’s customers’ businesses and levels of business activity, including the effect of the current economic uncertainty and industry pressure on the spending decisions of the company’s customers, Amdocs’ ability to grow in the business markets that it serves, Amdocs’ ability to successfully integrate acquired businesses, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, our ability to successfully and effectively implement artificial intelligence and Generative AI in the company’s offerings and operations and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future; however, Amdocs specifically disclaims any obligation to do so. These and other risks are discussed at greater length in Amdocs’ filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2023 filed on December 13, 2023 and our Form 6-K furnished for the first quarter of fiscal 2024 on February 20, 2024, and for the second quarter of fiscal 2024 on May 20, 2024.

            Museums around the world are joining the foundation Ocean us in an unprecedented campaign to fight climate change

            Under the name “Last Call for Beauty”, Ocean us is bleaching famous paintings to raise awareness of the extinction of coral reefs in the world’s oceans.


            TRIESEN, LIECHTENSTEIN – Newsaktuell – 7 August 2024 – When famous masterpieces of art lose their color, it is a catastrophic loss. A spectacular campaign by the foundation Ocean us is now making this a reality – and the most famous masterpieces in the world’s most prestigious museums are fading. From the Palace of Versailles and the Albertina Museum to the Prado, the Guggenheim, and the National Gallery of Victoria, many major museums are participating. They are raising global awareness about coral bleaching, the alarming loss of coral in the world’s oceans, and the crowdfunding campaign for the Global Coral Restoration project.

            Ocean Us_Last Call for Beauty
            Ocean Us_Last Call for Beauty

            Without them, our world would be lifeless and gray. Colors represent vitality and are the ultimate means of expression. This is especially true in art: from Monet’s water lilies to Van Gogh’s sunflowers, the iconic masterpieces of art history would be hard to imagine without their characteristic colors.

            But this is exactly what renowned museums from around the world are now showing: the joint campaign “Last Call For Beauty” of the international foundation Ocean us shows what happens when works of art gradually lose their color.

            The digital process of bleaching symbolizes and draws attention to the dramatic increase in coral bleaching in the world’s oceans, which threatens to destroy this important ecosystem to the point of extinction.

            Program for the restoration of coral reefs

            The impressive campaign is part of the Global Coral Restoration project of the international foundation Ocean us. Together with the world’s leading marine scientists and experts from other disciplines, the global initiative has developed a concrete plan to rebuild the world’s oceans. The foundation’s first project, Global Coral Restoration, aims to reverse the projected functional extinction of coral reefs. The ambitious goal is to restore nine million square meters of damaged reefs worldwide by 2030.

            Linda Neugebauer, founder of Ocean us: „An ocean without functioning coral reefs is unthinkable. They are home to a quarter of all marine species and are essential to the survival of many coastal communities. We now have the opportunity to make a huge collective effort to restore the diversity and richness of the oceans. And to ensure that our world does not continue to lose color, and with it, life.”

            “Bleaching Art” is part of a series of creative actions within the “Last Call for Beauty” campaign, developed by Chema Herrera, Creative Director and Head of Marketing and Communications at Ocean us. The campaign will run until December 2024 and is supported by major international institutions and companies.

            Chema Herrera, Creative Director of Ocean us, on the campaign he created: “Last Call for Beauty raises the question of how far we are willing to lose beauty. Be it in art, fashion, music, in our lives or on our planet. We all want beauty all the time, in our work, our families, and our vacations. Beauty motivates us to act. And we must act now to avoid losing one of the world’s most beautiful ecosystems. The worst thing we can do is simply accept the loss of beauty in all its dimensions on our planet.”

            11 of the world’s most prestigious museums are participating in this impressive campaign with their most emblematic works. These include the Albertina Museum in Vienna with Monet’s „Water Lily Pond”, the Prado in Madrid with El Greco’s famous oil „Portrait of a Nobleman with His Hand on His Chest”, and the National Gallery of Victoria in Melbourne, Australia with Tiepolo’s „Banquet of Cleopatra”. The Munch Museum in Oslo contributes the world-famous „The Scream” by expressionist painter Edvard Munch, while the Palace of Versailles has Nocret’s „The royal family in Olympus”.

            “I see many commonalities between the preservation of our environment and that of artistic masterpieces. It’s a shared struggle to look after the treasures we have inherited, whether natural or created, and which allow us to live, and to live with beauty”. Christopher Leribault, President, Palace of Versailles, France

            “Humankind and nature are inextricably linked: Nature and animals are among humankind’s earliest subjects; they have been a recurring, inexhaustible motif in art throughout the millennia. And just like our artistic treasures, nature is fragile and in need of special protection: let’s work together to preserve our unique treasures for future generations.” Prof. Dr. Klaus Albrecht Schröder, Director General of ALBERTINA, Vienna

            „Today, more than ever, the mission of museums is to impart knowledge and encourage critical thinking. Raising awareness of issues such as sustainability is one of the priorities of the Thysen-Bornemisza Museum’s purpose, and our art collection is an excellent vehicle for developing the many initiatives we have undertaken in this regard. We are very pleased with our collaboration with the foundation Ocean us.” Evelio Acevedo Carrero, Director General, Thyssen-Bornemisza Museum, Madrid

            “Art is a powerful tool for transformation: not only can it exert a reflection on the ongoing ecological catastrophe, but it is also a valuable instrument for modifying our perception of the link between culture and nature. In its most ephemeral manifestations, art also reminds us of the no less circumstantial character of our presence on Earth.” Andrés Duprat, Director of the National Museum of Fine Arts, Argentina

            „Tiepolo’s iconic painting focuses on the love affair between the Roman consul Mark Antony and the Egyptian queen, Cleopatra. The painting recounts the tale of a famous contest whereby Cleopatra wagered she could stage a feast more lavish than the legendary excesses of Mark Antony. Tiepolo shows the dramatic moment when Cleopatra wins the wager with her trump card. Removing one her priceless pearl earrings, she dissolves it in a glass of vinegar and drinks it, causing Mark Antony to lose his bet. In the context of this campaign, we are reminded that together we are wagering the future beauty of coral reefs and other ecosystems – how could we look on passively as they dissolve before our eyes, much like Cleopatra’s precious pearl.” Ewan McEoin, Senior Curator, National Art Gallery Victoria, Australia

            Global Crowdfunding Campaign to implement Global Coral Restoration

            Ocean us has launched a crowdfunding initiative as part of an international campaign. The foundation’s project aims to raise a total of 40 million euros for the implementation of the Global Coral Restoration Project and has already secured commitments from major companies and institutions. The goal is to implement a concrete plan for global coral restoration on an industrial scale, to be launched later this year.

            You can find out more about the Global Coral Restoration and the crowdfunding campaign here: https://oceanus.life/lastcallforbeauty

            For more information on Ocean us‘ plan to rebuild the world’s oceans within one generation, see https://oceanus.life/.

            “Bleaching Art” and Participating Museums and Masterpieces

            Museum City/ Country Masterpieces
            Albertina Museum Vienna/ Austria Monet, The Water Lily Pond
            National Gallery of Victoria Melbourne/ Australia Tiepolo, The Banquet of Cleopatra
            Thyssen-Bornemisza National Museum Madrid/ Spain Van Gogh, Les Vessenots en Auvers

            Palace of Versailles Versailles/ France Nocret, The royal family in Olympus
            Prado Museum Madrid/ Spain El Greco, Portrait of a Nobleman with his Hand on his Chest
            Museo Reina Sofia Madrid/ Spain Juan Gris, The Open Window
            Munch Museum Oslo/ Norway Munch, The Scream
            Guggenheim Museum Bilbao Bilbao/ Spain Koons, Tulips
            Sorolla Museum Madrid/ Spain Sorolla, Walk on the Beach
            The National Museum of Fine Arts Argentina Buenos Aires/ Argentina García Uriburu, Southern Utopia
            High Museum of Art Atlanta/ USA Basquiat, Untitled (Cadmium)

            – Picture is available at AP

            Hashtag: #Oceanus

            The issuer is solely responsible for the content of this announcement.

            About Ocean us

            Ocean us is a global foundation with the ambitious goal of rebuilding the world’s oceans within one generation to secure our sustainable future. It empowers the scientific community and society to lead this planetary repair. As evidenced by its logo, it is born out of radical hope to stop the negative spiral of reduction and set in motion the positive spiral of abundance, focusing on the depleted ocean, as this unique water system sustains all life on Earth.

            Ocean us is a charitable foundation headquartered in Liechtenstein. It will also open a branch office in Washington DC (USA) this year and can also be found on the following social channels:

            Facebook:

            Instagram:

            YouTube:

            X.com:

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