SEOUL, South Korea, Dec. 22, 2025 /PRNewswire/ — Arothinking Co., Ltd., a South Korea–based provider of immersive AI and XR (Extended Reality) education solutions for early childhood and primary learners, announced that it is accelerating its global expansion in 2025, with Southeast Asia — particularly Vietnam — emerging as a key strategic market.
Founded in 2018, Arothinking specializes in experiential learning platforms that integrate VR and AR content with artificial intelligence, English education, and coding. The company has established a strong foundation in its domestic market, with its programs currently implemented in approximately 1,200 kindergartens, daycare centers, and elementary schools nationwide. This extensive operational track record has positioned Arothinking to scale its education model internationally.
Arothinking’s proprietary portfolio includes Thinking Play, an immersive multimedia classroom; AI Thinking Lab, an AI- and coding-focused education program; and Thinking Fun, an AR-based emotional and play-learning solution. These platforms are designed to enhance logical and critical thinking, creativity, and interactive communication. Notably, Thinking Play operates as a four-wall digital AR classroom that does not require head-mounted displays, enabling safe and accessible use for young learners while delivering a high level of immersion.
In 2025, Arothinking is strengthening its overseas footprint, with Vietnam serving as a core regional hub. The company has established a local entity, CEEREDS, to support long-term operations and partnerships in the Vietnamese market. Through this local presence, Arothinking is actively pursuing supply and distribution agreements with regional partners, aiming to localize its AI and XR education solutions to align with local curricula and learning environments.
Beyond Vietnam, Arothinking has completed its first export to an international school in Thailand and is currently in discussions for additional deployments. The company has also finalized a proof-of-concept project with DWI Emas International School in Malaysia, validating the adaptability of its immersive education platforms across diverse educational systems. Expansion into Japan and the United Arab Emirates is also under consideration as part of its broader global roadmap.
To support data-driven education, Arothinking is integrating its LMS (Learning Management System), LCMS (Learning Content Management System), and MIES (Multi-Interactive Education System) into a unified learning infrastructure. Building on this foundation, the company is preparing to launch AI-LIT, a personalized education program that leverages AI and big data analytics to deliver tailored learning insights and feedback to educators and parents.
Arothinking’s technologies have been recognized through multiple certifications, including patents related to AR multimedia classroom systems and national quality and safety certifications. With support from an overseas expansion assistance program operated by Korea’s Ministry of Science and ICT, the company aims to accelerate global adoption of its AI and XR education platforms, with Vietnam at the center of its Southeast Asian growth strategy.
SINGAPORE, Dec. 22, 2025 /PRNewswire/ — Inter Great Employment Pte. Ltd. (EA Licence No: 14C6931), a Singapore-based employment agency, today announced the launch of its newly revamped digital platform. The updated website is designed to address the logistical and administrative challenges Singaporean families face when employing Migrant Domestic Workers (MDWs), with a primary focus on regulatory education and process transparency.
The launch comes in response to feedback highlighting the confusion many employers experience regarding Ministry of Manpower (MOM) regulations, paperwork, and candidate selection. The new platform aims to bridge this gap by digitising key stages of the hiring journey while maintaining the personalised support required for successful placements.
“Navigating the hiring process can be overwhelming for families, particularly those hiring for the first time,” said Mr Chew, Manager at Inter Great Employment. “Our objective with this digital revamp is to shift the focus from simple transactions to education. By providing clear, accessible information on processing steps and services available, we help employers make easier and informed decisions when hiring a domestic helper.”
Key Features of the Revamped Platform:
Enhanced User Experience: A completely redesigned, intuitive interface that streamlines navigation, allowing users to rapidly access essential resources.
Simplified Hiring: Introducing a clear 4-Step Process Flow that removes the guesswork from recruitment, empowering employers to hire with confidence and speed.
Digital Speed, Human Touch: The convenience of digitized paperwork combined with the reassurance of personalized, expert guidance during key hiring stages.
By centralising these resources, Inter Great Employment aims to reduce the friction often associated with the hiring process. The agency emphasises that while the platform improves efficiency, the core of their service remains grounded in rigorous vetting and ethical placement practices.
“Technology allows us to streamline the administrative burden, but the human element of understanding a household’s specific needs remains paramount,” added Mr Chew. “This platform supports our commitment to professional and sincere service by ensuring every employer has the right information at their fingertips.”
For more information about the new platform and services, please visit https://intergreat.sg/.
About Inter Great Employment
Inter Great Employment Pte Ltd (EA Licence No: 14C6931) is a leading employment agency in Singapore, specialising in the recruitment and placement of domestic helpers and caregivers from the Philippines, Myanmar, and Indonesia. Guided by the motto ‘Professional, Sincere, Honest,’ Inter Great is committed to providing households with reliable and compassionate support for elderly care, infant care, and housekeeping needs. The agency is recognised for its strong client satisfaction, robust post-placement support, and its dedication to fostering harmonious relationships between employers and domestic helpers.
SHANGHAI, Dec. 22, 2025 /PRNewswire/ — Since the full implementation of its internationalization strategy, SUS ENVIRONMENT has been continuously driving the steady and high-quality development of the overseas business.
On December 8, the Nonthaburi Waste-to-Energy Project in Thailand achieved a critical milestone—the successful hoisting of the first boiler steel frame. This marks the full completion of the boiler foundation works and the official transition of the project into the equipment installation phase. During an on-site inspection, the Governor of Nonthaburi Province and his delegation highly commended the project’s significant role in achieving waste “reduction, harmlessness, and resource recovery.” He expressed anticipation that the project would provide a lasting and efficient solid waste management solution for the local area.
On November 30, in Uzbekistan—another key country along the Belt and Road—the first boiler steel frame lifting was successfully completed for the Kashkadarya Municipal Solid Waste-to-Energy Project. This milestone marks the project’s official transition into the ground facility construction and rapid equipment installation phase. Meanwhile, construction of the Samarkand project is also progressing steadily. On December 8, the critical step of pouring the base slab for the waste pit was successfully finished, laying a solid foundation for the subsequent main structural work.
On November 24, in Ho Chi Minh City, Vietnam, the TSN WtE Project welcomed an on-site inspection by a delegation from the municipal party committee and government. The municipal party secretary stated that Ho Chi Minh City has clearly prioritized advancing the construction of waste transfer stations and equipping them with specialized facilities, fully supporting the steady implementation of waste-to-energy projects.
The shift from “viewing waste as trash” to “viewing waste as a resource” is increasingly becoming a developmental consensus among more and more cities. With its advanced technology, extensive experience, and sustainable operational model, SUS ENVIRONMENT has earned widespread trust from local governments, partners, and communities in the project locations.
About SUS ENVIRONMENT
SUS ENVIRONMENT is the global leading comprehensive environment provider.* As of June 2025, SUS ENVIRONMENT has established 11 management centers worldwide, invested in and constructed 90 waste-to-energy projects, with a daily processing capacity nearly 120,000 tons of MSW and annual green power generation of approximately 18,000 GWh.
*Data sourced from the Environmental Sanitation Net Of China and public data, covering total design scale, with data as of June 30, 2025.
SEOUL, South Korea, Dec. 22, 2025 /PRNewswire/ — Tilda, a South Korea–based AI optimization technology company, announced that it is accelerating its expansion into Vietnam in 2025, bringing its AI-based optimization solutions for self-consumption solar power and Energy Storage Systems (ESS) to the country’s rapidly growing industrial sector.
As Vietnam expands renewable energy deployment amid rising electricity demand and increasing grid constraints, manufacturers and industrial park operators are seeking solutions that can reduce energy costs while maintaining operational stability. Tilda aims to address these challenges through its proprietary ArgMax Power platform, which applies artificial intelligence to both the design and operation of solar PV and ESS systems.
Tilda is currently engaging with local industrial park developers and EPC companies in Vietnam to support ESS investment decisions and operational optimization. The company is also discussing technical and business cooperation with VINAtech, a Korean enterprise with an established presence in Vietnam, to jointly introduce AI-based energy optimization solutions tailored to local industrial and regulatory conditions.
“Vietnam is one of the most dynamic manufacturing and renewable energy markets in Southeast Asia,” said Ji Ryang Chung, CEO of Tilda. “As solar and ESS deployment accelerates, the key challenge is no longer installation, but how efficiently these assets are designed and operated. Our AI technology is designed to help Vietnamese manufacturers maximize cost savings, reduce peak demand, and achieve meaningful progress toward RE100 and carbon reduction goals.”
ArgMax Power integrates two core functions: optimal system design at the investment stage and real-time AI control during operation. By simultaneously reducing total electricity consumption and peak demand, the platform enables electricity cost savings of up to 30 percent, even for facilities with existing solar and ESS infrastructure.
The effectiveness of Tilda’s technology has already been validated in Japan, where the energy market is rapidly transitioning to self-consumption models. In a 2025 pilot project at a manufacturing facility in Okayama City equipped with 200kW of solar PV and 200kWh of ESS, Tilda conducted a comparative operation under identical conditions. While a conventional Power Management System recorded an average monthly peak demand of 127.53kW, Tilda’s AI control reduced peak demand to 82.58kW without impacting production. For a factory with an annual electricity bill of approximately USD 115,000, this resulted in additional annual savings of around USD 25,000.
Beyond operational control, Tilda offers a cloud-based Optimal Quotation and Simulation Service to support data-driven investment planning. By analyzing historical electricity usage and site data, the platform simulates load, solar generation, grid usage, and ESS state of charge over a full year, enabling enterprises to clearly assess capital expenditure requirements and expected operational savings.
Tilda’s global expansion is supported by an overseas expansion assistance program operated by Korea’s Ministry of Science and ICT and the National IT Industry Promotion Agency, reinforcing the company’s efforts to introduce AI-driven energy optimization solutions to international markets, with Vietnam positioned as a core growth hub.
SINGAPORE – Media OutReach Newswire – 22 December 2025 – Graduation marks the beginning of an extraordinary journey. At the Singapore Institute of Management (SIM), alumni are part of a global community committed to lifelong success. In today’s fast-changing world, where employers value adaptability and digital fluency alongside academic credentials, SIM distinguishes itself by offering alumni unparalleled opportunities to learn, connect, and thrive long after they leave the classroom.
SIM’s Alumni Support: A Lifelong Advantage
A degree is no longer a guarantee of success, it is an entry point into a competitive landscape. Employers seek graduates who can adapt, communicate effectively, and contribute from day one. SIM addresses this reality by equipping alumni with the mindset and resources to remain relevant throughout their careers.
SIM Alumni is an inclusive community that unites graduates from all SIM university partners. While individuals retain their respective university affiliations, SIM provides a shared platform for networking, collaboration, and lifelong learning across diverse academic backgrounds. This diversity fosters stronger connections and opens doors to opportunities beyond a single institution.
SIM’s alumni programmes are designed to cultivate adaptability, curiosity, and lifelong learning—qualities most valued by employers. These initiatives go beyond networking; they aim to shape future leaders and ensure sustainable employment through continuous upskilling and career resilience.
CareerSense: A Digital Career Coach for Life
CareerSense, SIM’s innovative career planning application, bridges the gap between education and industry needs. Alumni enjoy lifelong access to this platform, which offers real-time industry insights, identifies in-demand skills, and recommends tailored learning pathways. CareerSense profiles user values, interests, and personality, analyzes resumes, and suggests courses to support career pivots or leadership aspirations.
Since its launch, CareerSense has been downloaded by nearly 12,000 SIM students and facilitated over 1,500 career coaching sessions. For alumni, this tool provides a strategic advantage, empowering them to plan their next move with confidence and maintain long-term employability.
Global Alumni Network: Connecting Opportunities Worldwide
SIM’s global alumni network is a powerful platform for lifelong connections and career growth. Through Overseas Alumni Chapters, SIM organizes networking events worldwide, including chapter gatherings, CEO Dialogues, and Homecoming celebrations. With members across diverse sectors and geographies, this network enables cross-industry connections that open doors to new markets, partnerships, and career opportunities.
Complemented by vibrant engagement activities such as Family Nights and industry dialogues, SIM provides alumni with opportunities to share insights, collaborate, inspire future generations and reinforcing its commitment to shaping leaders and fostering sustainable employment.
Graduation Is Just the Beginning
In today’s dynamic job market, SIM’s alumni ecosystem sets a benchmark for future-ready education. By uniting graduates from diverse partner universities under one inclusive network, SIM offers global reach, tech-enabled career planning through tools like CareerSense, and lifelong learning opportunities supported by alumni grants. These initiatives strengthen employability and ensure alumni remain competitive and confident in a rapidly evolving world.
SIM’s commitment to shaping leaders of the future demonstrates that graduation is not the end, but the beginning of a lifelong partnership for success.
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 16,000 full- and part-time students and adult learners, of which approximately 36% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit sim.edu.sg
SINGAPORE – Media OutReach Newswire – 22 December 2025 – InterContinental Singapore Robertson Quay, which recently won the Condé Nast Readers’ Choice Awards for Best Hotels in Asia, redefines experiential travel with The Quay Insider. It is a thoughtfully curated programme offering guests, dining and wellness privileges. In partnership with over 25 establishments, the programme invites guests to uncover the hidden gems of the neighbourhood, spotlighting homegrown brands. It offers travellers an authentic and elegant way to experience Singapore, all while indulging in the refined comforts of a luxury 5-star hotel in Singapore.
Entrance of InterContinental Singapore Robertson Quay Hotel
The Story Behind The Quay Insider
Introduced in early 2025 as part of the InterContinental brand’s hallmark of “Insider Expertise”, The Quay Insider embodies InterContinental Singapore Robertson Quay’s commitment to connecting travellers with the authentic and lesser-known sides of Singapore. This comes to life through partnerships with local brands around the neighbourhood, inviting guests to immerse themselves in the city’s vibrant culture and storied heritage.
Crafting Experiences For Every Traveller
The Quay Insider has been thoughtfully designed to cater to a variety of traveller interests. The Cultural Enthusiast seeks authentic immersion, connecting with the heart of a destination through its local flavours, rich heritage and timeless stories. The Creative Wanderer discovers rare and remarkable experiences, from curated dining journeys to artisanal craftsmanship, that reflect bold individuality. The Wellness Seeker pursues balance amidst the rhythm of modern life, choosing mindful experiences that uplift and rejuvenate. By aligning curated privileges with these personas, The Quay Insider ensures that each guest’s journey is both enriching and personalised.
For business travellers, The Quay Insider privileges are crafted to enhance the comfort and convenience of the hotel’s luxury suites, seamlessly balancing work with moments of relaxation. For leisure guests, the programme allows them to immerse themselves in the precinct’s rich cultural and heritage experiences that have shaped Singapore into the city it is today. By fostering experiential travel, The Quay Insider transforms each stay into a journey of discovery, with curated local encounters that add depth and distinction to every visit.
Curating Our Neighbourhood Partners
Over 25 partners were curated for their commitment to authenticity, alignment with guest interests, and exceptional quality. Spanning independent designers, art collectives, wellness studios, and award-winning restaurants, these partnerships offer guests privileges ranging from complimentary additions with purchase and curated cultural tours to bespoke wellness and dining experiences that are tailored to each individual’s interests.
The programme spotlights local businesses and tour operators to support sustainable tourism through preservation of the creative, heritage and cultural identity of Robertson Quay. By connecting guests with local experiences around the neighbourhood, it reinforces InterContinental Singapore Robertson Quay’s positioning as both a luxury riverfront haven and a gateway to the neighbourhood’s heritage rhythm and cultural vibrancy.
Creating Meaningful Connections Beyond The Stay
From culinary experiences and cultural explorations to moments of rest and wellness, The Quay Insider complements the hotel stay by introducing guests to lesser-known aspects of Singapore’s dining, culture, and wellbeing scene. It helps leisure travellers discover local highlights and offers business travellers experiential travel opportunities to relax and explore nearby, all within easy reach of the hotel.
“The Quay Insider invites guests to experience more than just a stay,” shared Kieran Quinn, General Manager, InterContinental Singapore Robertson Quay. “It connects them to the heart of Robertson Quay through meaningful partnerships with community partners in the neighbourhood, enriching guest experiences while helping to support the local community.”
Building The Next Chapter Of Hospitality
InterContinental Singapore Robertson Quay remains committed to sustaining long-term partnerships within the community, supported by dedicated communication efforts that keep guests informed of the privileges available through The Quay Insider. Renewed annually, this ensures the programme stays attuned to evolving guest interests and the growing demand for meaningful, experiential travel.
Moving forward, the hotel is also exploring more collaborations across the precinct to further expand the scope of insider experiences. These initiatives aim to introduce both international travellers and local guests, including those booking a staycation package in Singapore, to a wider range of experiences. As such, the programme can continue to evolve in line with the needs and aspirations of today’s travellers. This allows InterContinental Singapore Robertson Quay to weave local experiences seamlessly into every guest’s stay experience.
Hotel Positioning
Alongside The Quay Insider, InterContinental Singapore Robertson Quay maintains its positioning as a luxury lifestyle hotel for modern travellers. Its residential-inspired design complements the experiential travel focus of the programme, offering guests the combination of contemporary comfort and immediate access to local culture.
The introduction of the programme sets the hotel apart by embedding cultural engagement seamlessly into the guest journey. Both leisure and business travellers may enjoy a hospitality experience that weaves meaningful experiences around the neighbourhood, together with the refined luxury of InterContinental Singapore Robertson Quay.
The issuer is solely responsible for the content of this announcement.
About InterContinental Singapore Robertson Quay
InterContinental Singapore Robertson Quay is a luxury hotel nestled in the heart of Singapore’s newest micro-destination. Situated on the banks of the Singapore River at one of the most exclusive addresses, InterContinental Singapore Robertson Quay is a ripe host of thoughtful amenities and personalised services.
The 225 studios and suites are reminiscent of a private residence, surrounded by vibrant dining options, art houses and heritage sites, with the CBD located just 5 minutes away. The sleek urban property reflects the neighbourhood’s industrial past with modern, contemporary finishes complemented by outdoor terraces boasting river views.
HONG KONG SAR – Media OutReach Newswire – 22 December 2025 – Following the critical acclaim of its inaugural edition, the 2nd MOTIFX – Embracing the Beauty of Chinese Culture returned from 4–6 December 2025 at DesignInspire, with major presentations continuing throughout 2026.
Organised by the Hong Kong Design Institute (HKDI) under the Vocational Training Council (VTC) and sponsored by the Cultural and Creative Industries Development Agency (CCIDA), MOTIFX invites emerging designers to reinterpret traditional Chinese motifs for contemporary contexts, seamlessly integrating historical patterns into modern objects, interiors, and lifestyle products while deepening new generations’ engagement with their cultural heritage.
The 2nd MOTIFX – Embracing the Beauty of Chinese Culture invites designers to explore the mystical side of Chinese characters, with a particular focus on Radical Grass (艹 / 艸) and its evocative connection to a surreal world of nature. While respectfully acknowledging the cultural and philosophical differences between Eastern and Western traditions, the project embraces nature’s whimsy and dreamlike beauty with open delight
This inspiration gives birth to the central theme: Culture to Nature – A Surreal Garden of Botanical Patterns. Curated by Michael LEUNG, the exhibition brings together numerous design students and local designers who are in studies across diverse disciplines to rediscover the vibrant potential of Chinese characters. In doing so, it redefines the relationship between cultural heritage and the natural world, resulting in an imaginative collection of patterns and design works that vividly capture the theme.
A key highlight is the immersive installation Surreal Garden, created by designers Moon.noon and Stickyline. Inspired by “Radical Grass” motifs designed by these young creatives, the duo transforms two-dimensional patterns into a multi-sensory experience. Visitors move seamlessly from the physical space into a digital dreamscape, journeying through the four seasons guided by the 24 traditional solar terms — from the blossoming of spring to the retreat of winter — tracing the boundless rhythms of nature.
This surreal journey continues throughout the exhibition, which showcases over 100 original patterns created by local design students, each derived from the 艹 radical. Like countless flowers blooming in a shared field, these works express diverse creative voices, yet all are rooted in the same ancient, ever-living origin — the enduring 艹 .
DesignInspire 2025 was transformed into this fantastical garden woven from Chinese characters and nature’s boundless poetry — and let your imagination take flight.
Curator: Michael LEUNG Born in Hong Kong, Michael LEUNG earned his Master’s degree from Design Academy Eindhoven in the Netherlands, where he later founded Studio AA (previously MIRO). His practice spans graphic, product, and spatial design, often exploring the intersections of craftsmanship and industry, local culture, and sustainability. Recipient of the Hong Kong Young Design Talent Award and Perspective 40 Under 40, his work has been showcased at Milan Design Week, Dutch Design Week, and other major international exhibitions. In recent years, he has collaborated with institutions such as the Vitra Design Museum (Germany) and the V&A (UK), extending his creative vision into exhibition curation.
Participating Artist: Moon.noon Moon.noon (KONG Fan-leung) is a real-time visual artist who masterfully blends data-driven storytelling with immersive audio-visual and sensory experiences. A former user-experience designer, he now transforms complex sources — climate data, urban landscapes, audience interaction — into powerfully evocative visual languages. His works have appeared at M+, Hong Kong Chinese Orchestra, West Kowloon Freespace Jazz Festival, and in collaborations with Coca-Cola, LG, and Samsung.
Participating Artist: STICKYLINE Founded in 2011 by Hong Kong creative artists Mic LEONG and Soilworm LAI, STICKYLINE is celebrated for its large-scale polyhedral sculptures that reveal the beauty of creative engineering, mathematics, and geometry. Working primarily with paper and metal, and integrating kinetics, sound, and light, the duo produces minimalist, durable, and strikingly futuristic installations, site-specific works, and private commissions that have earned widespread acclaim in the design world over the years.
Moroso × HKDI Furniture Collaboration Project
The exhibition showcases a creative collaboration between renowned Italian luxury furniture brand Moroso and design students from the HKDI’s Department of Architecture, Interior and Product Design (AIP). Together, they present the forward-looking project with MOTIFX patterns printed on the fabrics to “Designing Clothes for Furniture Objects.”
This initiative reimagines furniture as living bodies to be dressed, where textiles and soft elements become expressive garments. Moving beyond surface aesthetics, students explore adaptability, sensory depth, and emotional resonance, while engaging with ideas of circularity, modularity, and service-oriented design. The design challenge invites them to create interchangeable and upgradeable “furniture garments” that respond to personal habits, environments, and even special occasions. Event Details:
The 2nd MOTIFX – Embracing the Beauty of Chinese Culture Exhibition at DESIGNINSPIRE 2025 Date : 4 Dec – 6 Dec, 2025 Time : 9:30am-7:30pm Venue : Booth no. 3E-D02, Hong Kong Convention and Exhibition Centre
The 2nd MOTIFX – Embracing the Beauty of Chinese Culture Exhibition Date : 3 Mar – 31 Mar, 2026 Time : 10:30AM – 7:30PM (Monday to Sunday) Venue : 2/F, LANDMARK ATRIUM
The 2nd MOTIFX – Embracing the Beauty of Chinese Culture Exhibition at FASHION INSTYLE, HOME INSTYLE EXHIBITION 2026 Date : 27 Apr – 30 Apr, 2026 Time : 9:00AM – 6:00PM Venue : Concourse Area, Hong Kong Convention and Exhibition Centre
Hashtag: #MOTIFX
The issuer is solely responsible for the content of this announcement.
About Vocational Training Council (VTC)
Established in 1982, the Vocational Training Council (VTC) is the largest vocational and professional education and training provider in Hong Kong. The mission of VTC is to provide a valued choice to school leavers and working people to acquire the values, knowledge and skills for lifelong learning and enhanced employability, and also to provide support to industries for their manpower development. VTC has 14 member institutions, namely the Technological and Higher Education Institute of Hong Kong (THEi), the Institute of Professional Education And Knowledge (PEAK), the School for Higher and Professional Education (SHAPE), the Hong Kong Institute of Vocational Education (IVE), the Hong Kong Design Institute (HKDI), the Hong Kong Institute of Information Technology (HKIIT), the Hotel and Tourism Institute (HTI), the Chinese Culinary Institute (CCI), the International Culinary Institute (ICI), the Maritime Services Training Institute (MSTI), Youth College, Pro-Act by VTC, the Integrated Vocational Development Centre (IVDC) and the Shine Skills Centre.
Hong Kong Design Institute (HKDI) is a member of VTC Group. HKDI was established in 2007 with the mission to be a leading provider of design education and lifelong learning, including architecture, interior and product design, communication design, digital media, and fashion and image design. With a view to providing professional designers for the creative industries, it promotes the “think and do” approach and encourages interdisciplinary synergy in its broad range of design programmes that cultivates students’ cultural sensitivities and sense of sustainability. HKDI maintains a strong network with industry and provides its students with essential practical experience. Overseas exchanges are actively arranged for students to broaden their international perspective.
Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
HONG KONG, Dec. 22, 2025 /PRNewswire/ — Wong To Yick, the iconic Hong Kong medicated balm brand trusted for over half a century, proudly unveils its newly upgraded official website, marking a significant milestone in the brand’s global expansion journey. As the second major initiative under its brand upgrading programme, the new digital platform follows the earlier announcement of Cantopop diva Joey Yung as the brand’s first-ever ambassador, a powerful “No.1 × No.1” partnership.
Wong To Yick Unveils Revitalised Official Website Launching a New No.1 Brand Chapter with Ambassador Joey Yung Enhanced Authenticity Guidance & Usage Education for Elevated Consumer Confidence
The revitalised website extends Wong To Yick’s brand values to a global audience through a modernised interface, a refined tri-lingual structure (Traditional Chinese, Simplified Chinese, and English), and a redesigned Authenticity Verification page. Together, these enhancements strengthen consumer trust and reinforce Wong To Yick’s position as Hong Kong’s No.1 Muscle Pain Reliever¹ and No.1 Medicated Oil Segment² leader, now on track to secure its fourth consecutive No.1 year.
Elevated Authenticity Verification Experience
The new website features a sophisticated, pared-back interface designed for clarity and intuitive navigation across markets. Presented in three fully localised languages, the platform delivers a seamless brand experience for users in Hong Kong, Mainland China, and international regions.
A centrepiece of this upgrade is the completely redesigned Authenticity Verification section. The page now adopts a clean, structured layout with step-by-step guidance that educates users on identifying key packaging features, empowering global consumers to distinguish genuine products with confidence. This elevated transparency reflects Wong To Yick’s long-standing commitment to consumer protection and reinforces the brand’s integrity in an increasingly complex market environment.
The Usage Guide has likewise been extensively enhanced, featuring visual demonstrations and videos that clearly illustrate correct application techniques across various muscle groups, as well as instructions on pairing the product with heat therapy to amplify relief. These improvements deepen consumer understanding and highlight the brand’s dedication to professional education and safe, effective product use.
Connecting with the Next Generation of Global Consumers
Beyond a visual and structural redesign, the upgraded website represents a strategic leap in Wong To Yick’s globalisation efforts. The platform’s modern design, coupled with easily digestible multi-market content, strengthens the brand’s communication with consumers worldwide and brings the craftsmanship of “Made in Hong Kong” to a broader stage.
Aligned with the brand’s transformation strategy, the collaboration with Joey Yung further accelerates Wong To Yick’s evolution. Her professionalism, resilience, and cultural influence mirror the brand’s heritage and spirit. Together, Joey’s ambassador role and the revitalised digital platform serve as dual engines of brand elevation—enhancing visibility, broadening global relevance, and fortifying Wong To Yick’s premium position in the wellness category.
Looking ahead, Wong To Yick will continue to build on its legacy through innovation, authoritative product education, and a unified global brand voice. With its renewed digital presence and strategic initiatives, the brand is well-positioned to strengthen its No.1 leadership and bring Hong Kong’s exceptional craftsmanship to an expanding international audience.
Wong To Yick Wood Lock Medicated Balm: A Hong Kong Legacy Spanning Over Half a Century
Brand Heritage
“Pain stems from blockage; relief comes from flow.” This ancient Chinese medical philosophy has been the lifelong guiding principle of Mr. Wong To Yick, founder of Wong To Yick Wood Lock Medicated Balm. As an iconic Hong Kong brand established in the 1960s and now in its second generation of leadership, Wong To Yick has remained steadfast in its original mission through decades of societal change, upholding the artisan spirit of “mastering one craft with relentless dedication”.
In 1950s, Mr. Wong began his journey from a humble herbal tea shop in Sham Shui Po, combining decades of medical expertise with the essence of traditional Chinese medicine. Through rigorous clinical trials and formula refinement, he developed this revolutionary liniment with unparalleled penetrating efficacy in 1968. From grassroots word-of-mouth recognition to becoming an internationally renowned authority in Chinese herbal medicine, the product’s “activate circulation, relieve pain” benefits have made it a testament to Hong Kong’s excellence in traditional medicine.
Commitment to Craftsmanship
For over 50 years, Wong To Yick Wood Lock Medicated Balm has embodied the philosophy of “a lifetime devoted to perfecting one art”. Amidst changing times, the brand upholds “100% Made in Hong Kong” integrity, with stringent quality control across every step of production at its self-operated factories in Kwai Chung and Yuen Long. From sourcing premium global herbal ingredients to blending time-honored techniques with modern technology, each bottle undergoes 18 meticulous processes to meet international pharmaceutical standards.
The Hong Kong Spirit & Brand Promise
To Wong To Yick, “Made in Hong Kong” is more than a label—it’s an enduring pledge. For over half a century, we’ve preserved traditional medicine craftsmanship with an artisan’s heart, ensuring every bottle upholds a solemn promise to consumer well-being.
The brand is built on three core values:
Efficacy: Time-tested formulas rooted in ancient wisdom
Safety: Naturally sourced herbs with rigorously monitored production
Trust: Uncompromising quality consistency for 50+ years
As brand ambassador Joey Yung reflects, “This isn’t just a liniment—it’s the crystallization of Hong Kong ingenuity”. From a Sham Shui Po shop to global markets, Wong To Yick epitomizes the true Hong Kong spirit: upholding professional essence through change while pursuing excellence through refinement. Every drop tells the story of Hong Kong’s“do one thing perfectly” perseverance.
This commitment has made Wong To Yick Wood Lock Medicated Balm a collective memory across three generations of Hongkongers and an indispensable safeguard in countless household medicine cabinets. We believe genuine Hong Kong spirit isn’t measured by scale, but by an unyielding dedication to quality that stands the test of time.
For media inquiries, please contact:
Wong To Yick Wood Lock Ointment Limited Marketing & Sales Department Tel: +852 2409 0920 | Email: info@wongtoyick.com.hk
https://www.sim.edu.sg/
https://robertsonquay.intercontinental.com/
http://www.facebook.com/InterContinentalRobertsonQuay
https://www.instagram.com/intercontinentalrq/
www.vtc.edu.hk
