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Leaked Documents Show Meta Profited from 15 Billion Daily Scam Ads, Reuters Reports

By
Thongsavanh Souvannasane
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Mark Zuckerberg, chairman, a chief executive officer, and controlling shareholder of Meta.

Leaked internal documents from Meta have exposed that approximately 10 percent of the company’s total revenue in 2024, estimated at USD 16 billion (about LAK 352,000 billion), came from online advertisements promoting scams and prohibited goods, according to a Reuters report published on 6 November.

The files revealed that Meta’s platforms, including Facebook, Instagram, and WhatsApp, displayed high-risk advertisements over 15 billion times daily. These ads promoted fake shopping websites, fraudulent investment schemes, illegal online gambling, and prohibited medical products.

More specifically, the documents indicated that Meta earns roughly USD 7 billion (about LAK 154,000 billion) annually from “high-risk” scam ads, those classified as having clear deceptive intent. 

Despite pledging to reduce fake and misleading advertisements, Meta internally expressed concerns that sudden removal of scam content could negatively impact revenue forecasts.

In response to the revelations, Meta spokesperson Andy Stone argued that the leaked materials presented “a selective view” of the company’s approach, noting that the 10 percent estimate was merely a rough assessment including many legitimate ads. Stone stated that over the past 18 months, Meta had reduced user reports of scam ads globally by 58 percent, and that so far in 2025, the company had removed more than 134 million pieces of scam ad content.

However, internal strategy documents show Meta executives plan to gradually reduce revenue from problematic ads from 10.1 percent in 2024 to 7.3 percent by end of 2025, then to 6 percent in 2026 and 5.8 percent in 2027, a timeline that suggests the company intends to continue profiting from such content for years.

According to the report, rather than removing suspicious advertisers, the company employs a “penalty bid” system, charging premium rates to discourage fraudulent postings. However, this approach appears ineffective as scammers simply pay the higher rates to continue advertising.

Most critically, while Meta’s automated systems can detect suspicious advertisers, the company only bans them when more than 95 percent certain they’re scams, a policy that prioritizes revenue over user protection.

These revelations have sparked worldwide concern among experts and regulators about Meta’s advertising model, prompting renewed scrutiny of the company’s accountability for profiting from harmful and illegal online activity.

Blue Cross Drives Excellence Through Customer-Centric Innovation

By
Advertorial Desk
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Receives industry accolades for claims management and digital transformation Achieves top customer NPS ranking and strong business growth of 24%


HONG KONG SAR – Media OutReach Newswire – 11 November 2025 – Blue Cross (Asia-Pacific) Insurance Limited (“Blue Cross”) upholds its customer-centric philosophy by actively introducing innovative technologies to enhance operational efficiency and service quality. The company continuously optimises the customer journey across four key stages of Learn, Buy, Service, and Claims.

  • Learn and Buy: Blue Cross empowers customers to make informed protection decisions by providing practical insurance education at customer touchpoints, backed by a portfolio of flexible, innovative, and competitive products designed to meet their evolving needs in travel, home, domestic helper, and motor insurance.
  • Service: Blue Cross is committed to digitalisation and automation in service delivery. The company aims to integrate AI technology at every touchpoint to provide comprehensive support – from frontline services via platforms like BlueCross+ and SuperAgent+ to backend systems. This integrated approach fosters a seamless customer experience by expediting quote generation and enabling instant policy issuance.
  • Claims: The company has streamlined claims handling for customers through Blue Cross One, a backend operations platform using AI and Optical Character Recognition (OCR) technologies to enhance data accuracy and significantly accelerate the entire process.

These product and service innovations have driven multiple recent successes. Blue Cross has not only significantly outpaced the market in business performance, but has also received prestigious recognition from the Hong Kong Federation of Insurers – being named a top-three finalist for both “Outstanding Claims Management Award (General Insurance)” and “Excellence in Digital Transformation Award (General Insurance)”. Moreover, Blue Cross ranked first in the Net Promoter Score (NPS)¹ survey among general insurance companies with similar business focus and comparable distribution channels.

According to the latest provisional statistics for Hong Kong’s general insurance business in the first half of 2025 released by the Insurance Authority, Blue Cross outperformed the market across several key metrics:

  • Overall gross written premiums grew by 24.0% year-on-year, surpassing the market growth of 11.1%².
  • Non-medical business maintained strong momentum, with gross written premiums rising 26.3% year-on-year, far exceeding the market average of 5.5%³. This growth was primarily driven by Employees’ Compensation, Property, General Liability, and Motor insurance.
  • Medical business also recorded robust growth, with gross written premiums increasing by 23.3%, outperforming the market average of 20.5%⁴.


Ms. Bonnie Tse, Chief Executive Officer of Blue Cross, said, “Blue Cross achieved outstanding results in the first half of 2025, with growth in both medical and non-medical business outperforming the market. This remarkable performance stands as a testament to our effective strategy and reflects the invaluable support of our customers. Coupled with recent industry awards, these achievements motivate us to continue enhancing our brand, products and services. We will further expand the application of AI technology across the customer journey, aiming to deliver even more caring, convenient, and seamless services. Moving forward, we will continue to prioritise our ‘just right’ approach, striving to optimise products and services to address different customer pain points and meet their diverse needs in terms of protection, timing and budget. This will further solidify Blue Cross’ leading position in the general insurance market.”

Notes:

  1. The Net Promoter Score (NPS) survey is conducted annually by an independent market research agency through online questionnaires, interviewing more than 1,100 customers of Blue Cross and other key medical and general insurance companies.
  2. Source: Insurance Authority’s Provisional Statistics on General Business (direct business) from January to June 2024 and 2025, excluding Mortgage Guarantee.
  3. Source: Insurance Authority’s Provisional Statistics on General Business (direct business) from January to June 2024 and 2025, non-medical business, all business excluding Group Medical, Individual Medical and Mortgage Guarantee.
  4. Source: Insurance Authority’s Provisional Statistics on General Business (direct business) from January to June 2024 and 2025, including Group Medical and Individual Medical.

Disclaimers:

  • This press release is for distribution in Hong Kong Special Administrative Region only. The distribution of this press release is not and shall not be construed as an offer to sell or a solicitation to buy or a provision of any insurance product outside Hong Kong Special Administrative Region.
  • Blue Cross (Asia-Pacific) Insurance Limited is a subsidiary of AIA Group Limited. It is not affiliated with or related in any way to Blue Cross and Blue Shield Association or any of its affiliates or licensees.

Hashtag: #BlueCross

The issuer is solely responsible for the content of this announcement.

Blue Cross (Asia-Pacific) Insurance Limited

Blue Cross (Asia-Pacific) Insurance Limited (“Blue Cross”) is a subsidiary of AIA Group Limited. With over 50 years of operational experience in the insurance industry, Blue Cross provides a comprehensive range of products and services including medical, travel and general insurance, which cater to the needs of both individual and corporate customers. Blue Cross distributes its products through various channels, including AIA agency force, online platform, direct sales, BEA network, insurance agents and brokers, as well as travel agencies.

In 2024, Blue Cross is assigned financial strength rating of A+ (stable outlook) and issuer credit rating of A+ (stable outlook) by S&P Global Ratings.

Tencent Launches New Payment Solution TenPay Global Checkout, Enabling Weixin Mini Program Merchants to Accept Local Payments Outside of the Chinese Mainland

By
Advertorial Desk
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SINGAPORE, Nov. 11, 2025 /PRNewswire/ — Tencent today announced the launch of TenPay Global Checkout, a new payment solution for Weixin Mini Program merchants operating in global markets to accept a wide range of local payment methods with ease.

TenPay Global Checkout
TenPay Global Checkout

With a single integration of TenPay Global Checkout, Weixin Mini Program overseas merchants can support multiple payment methods—including digital wallets, local real-time payment network, and credit and debit cards. Users outside of the Chinese Mainland can make payments within the app by using the local payment methods they are familiar with.

The rollout begins in Singapore and Macao SAR, where Mini Program merchants can now accept credit and debit cards, PayNow, and BOCPAY(MO) through TenPay Global Checkout on the Weixin Official Accounts Platform. The solution will continue to expand to more regions, including Japan, Australia and New Zealand, with more markets and merchants to follow, enabling convenient payments for global users in Weixin Mini Programs.

Mini Programs are lightweight applications within Weixin that enable Weixin/WeChat users to shop, pay, and access services without downloading additional apps. There are currently over 1 million monthly active users for Weixin Mini Programs in markets such as Singapore, Japan, Australia and New Zealand, with active Mini Programs services available across 92 countries and regions.

“TenPay Global Checkout marks an important step in enhancing the local consumer experience. By enabling overseas Weixin Mini Program merchants to accept trusted and diversified local payment methods through one unified solution, users benefit from a more convenient and efficient payment experience. This helps merchants improve payment conversion rates, expand their user base, and scale their businesses to serve a broader range of customers,” said Wenhui Yang, CEO of TenPay Global (Singapore).

TenPay Global remains committed to building connected, secure, and user-centric payment experiences that help merchants grow and help consumers transact with confidence, no matter where they are in the world.

Air Serbia and Loyalty Juggernaut Partner to Launch a Next-Generation Frequent Flyer Program

By
Advertorial Desk
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Partnership marks a milestone in Air Serbia’s centenary journey, uniting tradition, innovation, and technology to redefine loyalty.

PALO ALTO, Calif. and BELGRADE, Serbia, Nov. 11, 2025 /PRNewswire/ — Air Serbia has signed a five-year strategic partnership with Loyalty Juggernaut Inc. (LJI) to launch a new-generation frequent flyer program, marking a significant milestone in customer engagement and digital innovation.

Loyalty Juggernaut CEO Shyam Shah and Air Serbia CEO Jiri Marek at the signing of their strategic partnership in Belgrade to launch a next-generation frequent flyer program.
Loyalty Juggernaut CEO Shyam Shah and Air Serbia CEO Jiri Marek at the signing of their strategic partnership in Belgrade to launch a next-generation frequent flyer program.

The agreement was formalized in Belgrade by Mr. Jiri Marek, Chief Executive Officer of Air Serbia, and Mr. Shyam Shah, Chief Executive Officer of Loyalty Juggernaut Inc. The partnership unites Air Serbia’s century-long heritage and understanding of travelers with LJI’s expertise in powering enterprise-grade loyalty ecosystems.

With a tradition spanning almost 100 years, Air Serbia, true to its motto “On the wings of tradition,” is set to celebrate its upcoming centenary by combining its legacy of excellence with a bold new vision for innovation and engagement, powered by the world’s most advanced loyalty platform. The new program, built on LJI’s patented GRAVTY® technology, will offer dynamic, rewarding experiences for members across a network of travel, retail, lifestyle, and financial partners.

Set to debut in March 2026, GRAVTY® will enable real-time, data-driven engagement, rewarding members not only for flying but also for everyday activities, strengthening connections beyond travel.

“This partnership marks a key step in transforming how we engage with passengers,” noted Jiri Marek, CEO of Air Serbia. “We are building a modern loyalty ecosystem that rewards customers for every interaction with Air Serbia. By combining our service excellence with LJI’s technology, we will deliver a program that reflects today’s travelers: connected, mobile and seeking personalized value.

“Our ambition is to create one of the most engaging loyalty propositions in Europe,” added Snezana Radinovic, Frequent Flyer Product Development Manager at Air Serbia. “The GRAVTY® platform gives us the flexibility to design tailored experiences, understand our members better, and respond promptly to their needs. It’s about making loyalty simple, transparent, and truly rewarding.”

“We are proud to partner with Air Serbia in shaping the next chapter of loyalty in aviation,” commented Shyam Shah, CEO of Loyalty Juggernaut Inc. “GRAVTY® was built for forward-thinking airlines that view loyalty as a strategic business asset. Together, we aim to set a new benchmark in customer engagement, powered by innovation, intelligence, and human connection.”

This partnership underscores Air Serbia’s commitment to digital transformation and innovation, while reinforcing Loyalty Juggernaut’s position in Europe as the technology partner of choice for next-generation loyalty ecosystems.

About Air Serbia
Air Serbia, the national carrier of Serbia, serves over 90 destinations across Europe, China, North America, and the Mediterranean, with nearly a century of excellence.

About Loyalty Juggernaut Inc. (LJI)
Headquartered in Palo Alto, California, LJI’s cloud-native, AI-driven loyalty technology platform GRAVTY® helps enterprises transform loyalty into a measurable growth engine across industries. Clients include WestJet, Viva Aerobus, VietJet, Global Hotel Alliance, FEMSA, Majid Al Futtaim, Emirates, and Deutsche Telekom.

#loyaltyprograms #ffp #customerloyalty #airserbia #gravty #lji

Follow us on LinkedIn and www.lji.io

Laos Cuts Public Debt to 88 Percent of GDP, Reports Budget Surplus

By
Phontham Visapra
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Laos Cuts Public Debt to 88 Percent of GDP, Reports Budget Surplus
Lao PM Sonexay Siphandone speaksat the 10th Ordinary Session of the 9th National Assembly on 10 November (photo credit: Lao Security News)

Laos has successfully reduced public debt from 112 percent of GDP in 2022 to about 88 percent in 2025, Prime Minister Sonexay Siphandone said on 10 November. 

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Join the Beelink Discussion and Win One of 200 Beelink ME Pro NAS

By
Advertorial Desk
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SHENZHEN, China, Nov. 11, 2025 /PRNewswire/ — Beelink has officially launched an online discussion giveaway titled “What Should Your Ideal NAS Look Like?” — inviting users worldwide to envision their dream NAS device.

Promotion image
Promotion image

The discussion centers on key aspects such as size, cooling system, dust-cleaning convenience, maintenance solutions, DIY flexibility, exterior design, and operating noise.

The event runs from November 10th to November 30th, and participants can share their insights on Beelink’s official social media platforms, including YouTube, Instagram, Facebook, X, and Reddit.

Based on the quality and depth of participants’ responses, Beelink will select 200 winners to receive the upcoming Beelink ME Pro NAS. Outstanding discussion entries will also be featured publicly.

Beelink calls for creative and thoughtful input from users, aiming to foster a collective effort in shaping the future of the NAS industry.

For more information, please visit Beelink’s official social channels below.

Facebook: https://www.facebook.com/photo?fbid=1140939931496076&set=a.567353752188033
X: https://x.com/Beelinkofficial/status/1987844793956016529
Instagram: https://www.instagram.com/p/DQ38fMNErLk/
YouTube: https://www.youtube.com/post/UgkxLTT8v_X0Nw0QLNN9LjihWJnxfguqYK-L
Reddit: https://www.reddit.com/r/BeelinkOfficial/comments/1otb9sf/join_the_beelink_discussion_share_your_ideas/

About Beelink:

Beelink is a technology brand focused on electronic product solutions. The company prioritizes user needs, addressing the demand for smaller desktops with its mini-PCs, and building an ecosystem of accessories to meet expanding requirements.

Wildberries Launches Free Deepfake Detector

By
Advertorial Desk
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MOSCOW, RUSSIA – Media OutReach Newswire – 11 November 2025 – Wildberries, a leading digital platform in Eurasia, has launched an open beta version of its own deepfake detection service, designed to identify images generated using artificial intelligence.

The service enables users to determine, in just seconds, whether an image has been generated by AI. The beta version is free and available to everyone, with each user granted 100 image checks per month. Following the open testing phase, the team will address any issues and determine the next steps for further development. Future updates are expected to expand the tool’s capabilities, allowing for the detection of deepfakes in not only images, but also audio, video, and text.

“In a world where the line between the real and the artificial is increasingly blurred, trust is more valuable than ever,” said Igor Somov, head of Trust & Safety at the united company Wildberries & Russ. “The beta version of our new service already enables anyone to verify the authenticity of any image, and in the future, this will extend to other media formats. We are proud to make cutting-edge technology accessible to all our users.”

The detector was developed in collaboration with professional AI artists, whose expertise, combined with the extensive experience of Wildberries’s internal team, has enabled the tool to achieve 95% accuracy in detecting generated images.

This service can prove invaluable in a range of scenarios, such as verifying the authenticity of images in news reports, confirming whether product photos in online reviews are genuine, and more.

Deepfake technology, which creates highly realistic synthetic videos and audios by altering faces, voices, and actions, is becoming more widespread. While it creates new opportunities in fields like advertising and education, it also presents significant risks related to cybersecurity and the spread of misinformation. Deepfake detection technology helps to mitigate these risks.
Hashtag: #Wildberries

The issuer is solely responsible for the content of this announcement.

About Wildberries

Established in 2004 in Russia, Wildberries is a leading digital platform operating in Armenia, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Russia, Tajikistan and Uzbekistan, while also partnering with sellers in China and the UAE. Wildberries provides a state-of-the-art IT infrastructure to support customers and sellers, along with a developed logistics network spanning more than 135 facilities and more than 90,000 pickup points across its markets. As of 2025, Wildberries serves over 79 million customers.

NOVI Health Launches “It Starts with One: Taking Charge This World Diabetes Month” Campaign to Support Awareness and Wellness in Singapore

By
Advertorial Desk
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SINGAPORE, Nov. 11, 2025 /PRNewswire/ — In recognition of Diabetes Awareness Month, NOVI Health is honoured to launch “It Starts with One: Taking Charge This World Diabetes Month”, a campaign dedicated to raising awareness, promoting healthy living, and supporting the diabetes community in Singapore.

As part of the campaign, NOVI Health will host a series of events and educational initiatives aimed at empowering individuals to take charge of their metabolic health.

Educational Webinar: “Thriving with Diabetes at Work and Beyond”

The highlight of the campaign is a live webinar conducted by Dr Sue-Anne Toh, Founder, CEO and Medical Director of NOVI Health, and Senior Consultant in Endocrinology. Dr Toh brings nearly 20 years of experience in internal medicine, diabetes, and metabolic health. Her session, “Thriving with Diabetes at Work and Beyond,” will explore strategies for understanding diabetes, living well with the condition, and fostering healthier workplaces that support long-term well-being.

Digital Education and Community Screenings

To complement these main events, NOVI Health will roll out a digital content series featuring doctor-verified explainer videos on early signs of diabetes and prevention strategies, a “This vs That” nutrition series to guide smarter food choices, and a Healthy Recipe Showcase led by NOVI’s team of dietitians, among others.

To make preventive care more accessible, NOVIHealth doctors will take part in the World Diabetes Day Festival, at Toa Payoh HDB Mall on Sunday 16th November at 12:30PM. They will offer personalised lifestyle guidance to help participants understand & manage their diabetes risk.

“At NOVI Health, we see firsthand how early intervention changes lives. Diabetes isn’t an overnight diagnosis — it’s a gradual process. Through this campaign, we want Singaporeans to know that prevention can start today, with one choice, one meal, one step,” said Dr Sue-Anne Toh, Co-founder & Medical Director, NOVI Health.

Community Event: Diabetes Walkathon 2025

The month’s activities will conclude with a sponsored 5K Walkathon on Saturday, November 22, 2025, at 8:30 AM. More than just a morning of exercise, the walkathon is a fundraising event in support of the Diabetes Society of Singapore, the only organisation in Singapore solely dedicated to supporting the care and well-being of individuals living with diabetes. Proceeds will help boost diabetes awareness and fund essential resources and community programs for those affected by the condition.

Through these combined efforts, NOVI Health aims to inspire lasting change and build a healthier, more diabetes-aware community in Singapore.

Read the full campaign, and register for events here: https://novi-health.com/2025-diabetes-awareness-month

Download the campaign asset pack here:  https://drive.google.com/drive/folders/1gI6zfHa_PrZehyeDJjDaHOz05fUfMtqH?usp=sharing

About NOVI Health

NOVI Health is where science meets genuine human connection. As a technology-enabled preventive and metabolic health company, NOVI Health is committed to transforming how people understand their health, from tackling root causes to empowering lasting change. NOVI Health goes beyond treating symptoms to address the foundations of metabolic health by helping individuals understand how their biology and daily choices shape lifelong vitality.

For more information, visit www.novi-health.com or follow @novihealth on Instagram and LinkedIn.

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