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Aiper to Bring Innovative Cordless Robotic Cleaning Technology to the Professional Trade Market Through Strategic Partnership with POOLCORP

Aiper Aims to Expand Reach and Support with Brick & Mortar Pool Retail Stores and Pool Service Professionals

ATLANTA, Sept. 23, 2025 /PRNewswire/ — Aiper, a global leader in cordless robotic pool cleaners, is proud to announce a strategic agreement with Pool Corporation (Nasdaq/GSM: POOL), the world’s largest wholesale distributor of swimming pool supplies, equipment, pool building materials, and related outdoor living products.

Beginning in 2026, independent retailers, pool builders, and service companies across North America and beyond will have access to Aiper’s full suite of innovative robotic pool cleaners, including exclusive products, through POOLCORP’s global B2B supply chain of over 450 locations. By partnering with the industry’s most trusted distributor, Aiper will deepen its commitment to the trade, delivering innovative, high-performance robotic cleaners that serve the evolving needs of modern, affordable pool care.

“This innovative agreement with POOLCORP marks a significant milestone in Aiper’s growth strategy,” said Richard Wang, Founder and CEO of Aiper. “It opens the door to the most influential network of industry professionals in the pool and outdoor living space, and we’re excited to bring our products to retailers and pool professionals who value quality, performance, and innovation.”

POOLCORP, the world’s largest distributor of swimming pool supplies and outdoor products, maintains the industry’s most extensive on-hand inventory network – offering over 200,000 products for over 2,000 leading manufacturers and vendors. Adding Aiper to POOLCORP’s extensive supplier portfolio reflects the distributor’s focus on delivering products that give independent retailers and service professionals a competitive edge in a rapidly evolving marketplace.

“The pool industry is in need of innovation. Our intent is to be the delivery vehicle to accelerate innovation and ultimately enhance our customers’ experience and that of every pool owner. As the leading distributor in the sector, it’s been our long-standing commitment to partner with those who share the same vision for growth,” said Jonathan Pechon, Vice President of Supply Chain and Operations for POOLCORP. “Our partnership with Aiper brings one of the most in-demand and innovative product categories to market, advancing cordless robotic cleaner technology and creating unprecedented opportunities for industry professionals and independent retailers to offer these products to pool owners nationwide,” Pechon added.

About Aiper

Aiper is the global pioneer of cordless robotic pool cleaning technology and a leader in smart yard product solutions. Through its “Bring Vacation Home” campaign, Aiper empowers homeowners to transform their backyards into a personal vacation retreat with the help of innovative, smarter, and greener product solutions that effortlessly handle pool and lawn maintenance to save time, money, and energy. From state-of-the-art pool cleaners to intelligent irrigation systems, Aiper delivers a comprehensive backyard ecosystem of products that simplify outdoor maintenance so users can enjoy more leisure and fun. Renowned for excellence, Aiper products have garnered prestigious awards, including the Red Dot Design Award, the iF Design Award, and editorial awards from USA Today and TWICE. Additionally, Aiper has been recognized as a CES Innovation Awards honoree in 2023, 2024, and 2025, underscoring its commitment to pioneering smart yard solutions.

For additional information about Aiper, please visit Aiper.com or follow on LinkedIn, Facebook, Instagram, TikTok, and X.

About Pool Corporation

Pool Corporation (Nasdaq/GSM: POOL) is the world’s largest wholesale distributor of swimming pool and related backyard products. POOL operates over 450 sales centers in North America, Europe and Australia through which it distributes more than 200,000 products to roughly 125,000 wholesale customers. For more information about POOLCORP, please visit www.poolcorp.com. Or, if you’re a pool industry professional, please visit www.POOL360.com to shop now.

LANZAJET AND KAZMUNAYGAS (KMG) ANNOUNCE KAZAKHSTAN’S FIRST SUSTAINABLE AVIATION FUEL PROJECT PASSES MAJOR MILESTONE AND ADVANCES TO ENGINEERING AND DESIGN PHASE

As part of New York Climate Week, LanzaJet’s CEO addressed the President of the Republic of Kazakhstan and met with the Chairman of KMG, signing an agreement to advance the country’s first SAF project after completing a joint feasibility study

NEW YORK, Sept. 23, 2025 /PRNewswire/ — LanzaJet, Inc., a leading next-generation fuels technology company and producer of sustainable fuels, today announced that CEO Jimmy Samartzis spoke in front of an audience that included both the President of Kazakhstan, Kassym-Jomart Tokayev and the Chairman and CEO of the country’s national oil and gas company, KMG, Askhat Khasenov. As part of New York Climate week, LanzaJet and KMG have signed an agreement to advance the country’s first sustainable aviation fuel (SAF) project and a first for LanzaJet in deploying our leading Alcohol-to-Jet (ATJ) technology in the region.

KMG and LanzaJet recently completed a joint feasibility study, and have agreed to move to the next phase of project development – Front-End Engineering and Design (FEED), during which all technical and economic solutions for construction of the plant will be finalized.

Kazakhstan is the type of market that creates incredible potential across industries – agriculture, logistics, oil and gas, and aviation. Our collaboration at LanzaJet with KMG sets in motion regional leadership to advance lower carbon flight and decarbonization of aviation, economic development for the country, and energy security for the region,” said Jimmy Samartzis, CEO of LanzaJet.

“This collaboration represents a significant contribution to strengthening bilateral cooperation and will support our low-carbon development goals and the deployment of cutting-edge technologies. Overall, the project will positively impact the development of the biofuels market, improve the environmental performance of the aviation sector, and enhance Kazakhstan’s transit potential,” stated Askhat Khassenov.

The next phase of the project is set to get underway immediately following the signing of the agreement and the project is expected to support the anticipated SAF demand in Kazakhstan that is likely to hit 70,000 tonnes annually by 2030.

About LanzaJet 
LanzaJet is a leading alternative fuels technology provider with patented ethanol-based alcohol-to-jet (ATJ) technology. LanzaJet is creating an opportunity for future generations by accelerating the production and deployment of Sustainable Aviation Fuel (SAF) and other alternative fuel technologies critical to transform the global economy. LanzaJet is supported by investors and partners including: Airbus, British Airways, Groupe ADP, Microsoft, Mitsui, MUFG, LanzaTech, Shell, Southwest Airlines, and Suncor. Last year, LanzaJet was named a TIME100 Most Influential Company, a Rising Star Company of the Year by S&P Global, one of MIT’s 15 Climate Tech Companies to Watch in 2024, and the Platts Global Energy Award winner for Rising Star Company of the Year 2024. Further information is available at: https://www.lanzajet.com/.

Pictor Secures Funding to Accelerate U.S. Expansion through Partner-Informed Proteomics Solutions

CARLSBAD, Calif., Sept. 23, 2025 /PRNewswire/ — Pictor Holdings Inc., a global leader in targeted, multiplex proteomics, today announced the close of a convertible note funding round led by existing investors. The raise underscores strong confidence in Pictor’s strategic expansion and recent establishment of its U.S. headquarters in Carlsbad, California.

The convertible note funding represents a significant milestone in Pictor’s growth trajectory and will serve as a bridge to the company’s upcoming Series A funding round. Lead investor Marko Bogoievski commented, “I am proud to support Pictor at this growth stage. Their innovative multiplex platform, designed for affordability and scalability, is transforming the proteomics landscape. With a strong leadership team and a clear global strategy, Pictor is uniquely positioned to deliver meaningful impact across both human and animal health markets.”

Pictor will deploy the new capital to further fuel its market expansion and commercial operations across the United States following the successful establishment of its Carlsbad headquarters. The funding will also support and advance partner-driven product development initiatives, including expansion of the company’s patented PictArray™ across both human and animal health applications.

“This funding accelerates our mission to enable clinical and veterinary labs to improve performance, reduce costs, and increase quality through proteomics made simple.” said Dr. Jamie Platt, CEO of Pictor. “We’re excited to help partners advance innovation and expand our reach to deliver affordable, scalable solutions to labs globally.”

The funding comes at a pivotal time in the diagnostics industry, following the recent U.S. federal court ruling in ACLA et al v. FDA, reaffirming the well-established pathway for diagnostics as professional services in properly credentialed laboratories. This ruling allows labs to address the heightened demand for more affordable, innovative diagnostics. Pictor’s platform is a powerful tool for rapid development of tests capable of simultaneously detecting multiple biomarkers from a single sample, delivering faster, more affordable results.

Pictor’s competitive advantage lies in its unique combination of affordability and performance. The company’s platform delivers low per sample pricing with turnaround times under four hours and capacity for up to 50 analytes per test across multiple sample types including blood, saliva, nasal swabs, plasma, and milk.

About Pictor
Pictor is a leader in flexible, targeted proteomics, delivering next generation multiplex solutions that empower clinical labs, diagnostic manufacturers, and veterinary providers worldwide. Powered by its patented PictArray™, PictImager™, and AI-powered Pictorial™ software, Pictor’s platform delivers deeper insights from a single sample, offering faster, more affordable, and scalable results.

From infectious diseases to oncology, Pictor’s innovative technology is advancing testing capabilities to support better human and animal health. Headquartered in Carlsbad, California Pictor Holdings Inc. is committed to driving innovation through solutions designed for unmatched performance, cost efficiency and productivity.

Discover how Pictor is shaping the future of proteomics testing at www.pictordx.com.

Legal Disclaimer / Forward-Looking Statements
This press release is not an offer to sell securities or a solicitation of an offer to buy any securities and may not be relied upon in connection with the purchase or sale of any company security. This release may contain forward-looking statements regarding, amongst other things, the company’s expansion plans, product development initiatives, financing objectives, strategic partnership outcomes, and market positioning. Such statements are forward-looking statements and there can be no assurance that the results stated or implied by these forward-looking statements will actually be realized or achieved by the company. Forward-looking statements may be based on management assumptions that could prove to be incorrect. The company’s predictions may not be realized for a variety of reasons as the company’s business is subject to substantial risks and potential events beyond its control that could cause material differences between predicted and actual results.

Media Contact:
Kelly Krueger
415-235-5031
Kelly.krueger@audacityhealth.com

Noul Secures FDA Registration for Cervical Cancer Diagnostic Cartridge

  • FDA registration fulfills requirements for U.S. market entry
  • Initial shipments to Europe and Latin America to begin with pre-approved countries

YONGIN, South Korea, Sept. 23, 2025 /PRNewswire/ — Noul Co., Ltd. (CEO: David Lim), a medical AI company specializing in blood and cancer diagnostics, announced that FDA registration has been completed for its cervical cancer diagnostic cartridge miLab™ Cartridge CER and clearing agent SafeFix™ CER, both core components of the company’s cervical cancer diagnostic solution miLab™ CER.

Noul’s miLab™ platform with cervical cancer diagnostic cartridges (miLab Cartridge CER)
Noul’s miLab™ platform with cervical cancer diagnostic cartridges (miLab Cartridge CER)

With this registration, Noul has fulfilled the minimum regulatory requirements for entry into the U.S. market. Beginning in October, the company will launch commercial shipments of miLab CER in Europe and Latin America, starting with countries where regulatory clearance has already been obtained.

In addition to its existing miLab platform for malaria diagnostics and blood analysis, this FDA device listing provides a foothold for Noul to enter the U.S. market with its cervical cancer portfolio. The company is currently preparing phased FDA 510(k) submissions for disease-specific analysis software to be integrated into the miLab platform.

CEO David Lim stated “The registration of our miLab CER product line marks an important milestone for entering the U.S. market and a catalyst for our global expansion.” He added, “In parallel with the upcoming launches in Europe and Latin America, shipments will begin this month to countries including Qatar, Panama, and the UK, where regulatory approvals are already in place.”

Cervical cancer survival rates highlight the critical need for early detection: in the U.S., the five-year survival rate exceeds 90% when diagnosed early but drops below 20% at late stages.Screening disparities remain stark, with uninsured and low-income women participating at rates more than 20% lower than average, and African American women facing a 60% higher incidence and more than double the mortality rate compared to white women.

Earlier this year, Noul secured global supply agreements in six Latin American countries, including Panama, as well as Qatar, prior to launch. The company has since obtained registration in Switzerland and regulatory clearance in Vietnam, building momentum for broader international expansion. With proven demand in Europe and Latin America, Noul now aims to accelerate adoption in the U.S. market.

Noul’s miLab CER automates cervical cytology with an integrated AI-powered system that performs sample preparation, imaging, and analysis. The product was named one of the three recommended technologies for cervical cancer triage — alongside Roche and Hologic — in the 2024 WHO–Unitaid report.

About Noul Co., Ltd.

“Enabling blood and cancer diagnostics anywhere in the world with AI.”

Founded in December 2015, Noul (376930.KQ) is an on-device AI healthcare company with a mission to explore global challenges that threaten human health and life, discover novel solutions, and realize those possibilities. Noul has commercialized the world’s first AI-powered diagnostic lab, miLab™, through convergence of AI, biotechnology, and compact robotics.

The miLab™ Platform is the only solution that fully automates the microscopic diagnostic process—from sample preparation to AI-based image analysis—delivering lab-grade blood and cancer diagnostics at the point of care. Within 15 minutes, miLab™ produces precise results even in low-resource settings.

In 2022, miLab™ was described in a UNITAID report as “The most advanced digital microscope and fully integrated bench-top platform” for malaria diagnostics. It is now deployed in 28 countries, used by pharmaceutical companies, hospitals, labs, and public health institutions worldwide.

With strong clinical validation and proven performance, Noul is rapidly expanding its market presence, especially in malaria, blood analysis, and cervical cancer diagnostics. The company’s vision is to make a meaningful impact on the lives of 1 billion people worldwide through accessible, innovative diagnostic technologies.

Website: https://noul.com

LISEN Launches New Retractable Cable Car Charger Series, Fully Compatible with iPhone 17

NEW YORK, Sept. 23, 2025 /PRNewswire/ — With the debut of Apple’s new iPhone 17 series, LISEN announced the launch of its Retractable Cable Car Charger Series, fully optimized for the entire iPhone 17 lineup. Designed to seamlessly blend into modern car interiors, the chargers feature a retractable cable that balances neat storage with convenient use. Supporting up to four devices charging simultaneously—including smartphones, tablets, and headphones—the series delivers reliable, fast power for road trips, family travel, and emergency charging needs.

Say goodbye to cluttered cables or low-battery anxiety—whether you prioritize the convenience of a retractable cable, multi-device compatibility, or efficient fast charging, LISEN has the ideal solution. This series offers a comprehensive in-car charging experience: compact design, multi-device battery life, and multi-user support—giving you more freedom to capture your life’s moments and seamlessly enjoy CarPlay.


LISEN Car Charger with retractable USB-C and Lightning cable: A best seller on Amazon’s Best Seller ranking list, supporting up to 69W fast charging, with multiple interfaces.

The LISEN Car Charger with retractable USB-C and Lightning cable comes with a built-in 30W Type-C and a 2.4A Lightning cable, and also has USB-A and Type-C ports, meeting the charging needs of tablets, various smartphones, earbuds, and more, with very strong compatibility. It supports PD3.0, QC, and other fast charging protocols, with a maximum output of 69W fast charging power.

In actual use, the retractable design of the USB-C and Lightning car charger makes cable management easy and avoids clutter in the car. The combination of USB-A and Type-C ports supports simultaneous fast charging of multiple devices (phones, earbuds, tablets, speakers, etc.), meeting the needs of different travel scenarios. Whether for navigation, music playback, or short video creation in the car, everything can run smoothly without running out of power.

LISEN Car Charger with Retractable USB-C Cable: Compact and portable, it supports up to 57W fast charging and supports multiple ports.

The biggest advantage of the LISEN 3-in-1 Single-C Retractable Cable Car Charger is its compact size—only half the volume of the 4-in-1 charger—making it more suitable for compact cars and small sedans. Car owners can enjoy efficient and convenient charging without worrying about occupying too much interior space. This charger has a built-in Type-C cable, and at the same time is equipped with USB-A and Type-C ports, easily meeting the charging needs of family members’ multiple devices.

The minimalist and practical design includes an adjustable-angle dock for flexible use. Whether navigating, messaging, or recording in the car, passengers can naturally hold their device to charge. This charger ensures long-lasting power for CarPlay and other apps, bringing convenience and efficiency to your journey.

LISEN Car Charger with Dual USB-C Retractable Cable: Up to 69W fast charging, with multiple interfaces.

The LISEN Dual Type-C Retractable Cable Car Charger is equipped with two 30W Dual Type-C retractable cables, offering a more convenient solution for users who use multiple Type-C devices at the same time. Without the need for additional adapters, it can charge quickly. Together with the combination of USB-A and Type-C ports, it not only meets the fast charging needs of the latest devices but also remains compatible with older devices, covering multiple scenarios.

The dual retractable cable design keeps your car’s interior tidy while supporting simultaneous charging of multiple devices—perfect for commuting, long trips, or group travel (up to four people can charge simultaneously). Whether charging the latest USB-C devices or older USB-A devices, it provides a seamless solution for every scenario.

Currently, all three retractable car charger are available on Amazon. Learn more and choose the one that best suits your needs:

LISEN Car Charger with Retractable USB-C and Lightning Cable: https://amzn.to/3IfGmPP

LISEN Car Charger with Retractable USB-C Cable: https://amzn.to/4pAX90G

LISEN Car Charger with Dual USB-C Retractable Cable: https://amzn.to/4nhfXAu 

Lisen has been dedicated to the mobile phone accessories industry for thirteen years, always keeping user needs at the forefront. We keep pace with cutting-edge devices like the iPhone 17, continuously developing products with excellent compatibility and performance to address real user pain points.Learn more about LISEN from Amazon.

Mediakit: Instagram/ Tiktok/ Facebook/ Youtube/ X
CONTACT: LisenMedia, LisenTech@gmail.com

 

AB Tasty Announces One Platform, Changing How Marketing and Product Teams Optimize Customer Journeys

One Platform by AB Tasty brings together best-in-class UX and powerful features into a single, seamless solution for both marketing and product teams.

NEW YORK, Sept. 23, 2025 /PRNewswire/ — AB Tasty, a global leader in experience optimization, today announced the launch of their unified platform for both client-side and server-side experimentation, “One Platform”. This new offering enables digital teams—from developers to product managers and marketers—to personalize every customer journey with safety, speed, and confidence.

Combining AB Tasty’s Feature Experimentation and Rollouts function with their signature no-code experimentation suite, digital teams have access to one workflow for testing, validating, and rolling out digital experiences at scale. This move makes it easier to de-risk deployments, prove impact, and maintain consistency across channels and devices.

What One Platform means for digital teams:

  • Safe, progressive rollouts – Validate features with controlled rollouts to minimize risk.
  • Cross-stack experimentation – Measure performance across backend, web, and mobile.
  • Unified customer journeys – Run consistent tests and personalizations from one place.
  • AI-augmented insights – Optimize experiences based on user sentiment and intent.
  • Developer-friendly workflows – Maintain control with robust APIs, monitoring, and rollback.

“Fragmented tools have forced teams into silos, leading to disruption, tests without impact, and potential mistakes,” says Rémi Aubert, AB Tasty Co-Founder and CEO. “One Platform helps to close that gap between product, marketing, and developer teams by providing a single place for experimentation, personalization, and feature management. We’re raising the bar on how teams test, iterate, and optimize.”

One Platform marks the consolidation of AB Tasty’s continued growth in digital experience – building on their acquisition of EmotionsAI in 2023, expansion into recommendation and merchandising in 2024, and continued innovation in personalization and AI to help partners grow at speed.

“Our mission has always been to accelerate innovation with confidence,” shares Alix de Sagazan, AB Tasty Co-Founder and CEO. “By bringing client-side and server-side experimentation into one platform, we’re empowering digital teams to align on outcomes, de-risk deployments, and deliver customer value faster than ever.”

With One Platform, teams can build a culture where experimentation thrives—one test, one insight, one step closer to what’s possible.

Learn more about One Platform: https://www.abtasty.com/one-platform

About AB Tasty

AB Tasty is a global leader in AI-powered experience optimization solutions empowering brands using personalization, experimentation, recommendations, and search, including the only solution with emotions-based segmentation to build better experiences on their websites and apps. Integrated into a single platform, AB Tasty offers web and API-based solutions that provide companies with a unified approach to creating seamless customer experiences. Brands use AB Tasty’s platform to align digital, e-commerce, and product teams on revenue goals by optimizing and innovating digital experiences. Founded in 2013, AB Tasty’s customer roster includes world-leading brands such as Kering, McDonald’s, Ulta Beauty, L’Oreal, Disneyland Paris, and LVMH among others. AB Tasty has 12 offices across the globe: North America, Europe, and Asia Pacific. To learn more, visit www.abtasty.com.

Contact
John Hughes, Head of Marketing
john.hughes@abtasty.com

Kemin Industries Acquires CJ Bio Subsidiary CJ Youtell Biotech

Specializing in enzymes and fermentation, the biotech company will transform the expansion of Kemin’s global enzyme production capabilities

DES MOINES, Iowa and SHANGHAI, Sept. 23, 2025 /PRNewswire/ — Kemin Industries, a global ingredient manufacturer that strives to sustainably transform the quality of life every day for 80 percent of the world with its products and services, is pleased to announce its acquisition of CJ Youtell Biotech, the enzymes and fermentation subsidiary of CJ Bio. This strategic move strengthens Kemin’s position as a global leader in enzyme innovation for markets such as animal feed, food, aquaculture, textiles, paper and pulp, and biofuel industries.

With this acquisition, Kemin has full ownership of CJ Youtell’s fermentation plants and its enzyme product portfolio. CJ Youtell brings to Kemin a world-class fermentation platform, including strategically located plants in Shandong and Hunan, China. These newly integrated assets will expand Kemin’s enzymes business, enabling the delivery of high-performance, sustainable enzyme technologies directly to customers worldwide.

“We are pleased to welcome CJ Youtell into the Kemin family,” said Dr. Chris Nelson, President and CEO, Kemin Industries. “This acquisition is a bold step forward in our ongoing strategy to provide cutting-edge fermentation solutions directly to our customers. Adding CJ Youtell to our portfolio further enhances Kemin’s expertise and dedication to supply high-quality and innovative enzyme ingredients and solutions across industries and around the world.”

The addition of the new facilities in China supports Kemin’s growth in R&D with laboratories and technical teams specializing in bioengineering, biochemistry, and enzyme formulation. With product innovation, manufacturing efficiencies, and the delivery of high-quality finished products, Kemin will be able to optimize production costs, reduce supply chain risk, and offer competitively priced, high-quality enzyme solutions across multiple markets and industries.

“The acquisition of CJ Youtell marks a powerful expansion of Kemin’s enzyme capabilities,” said Michelle Lim, President, Kemin Enzymes. “For over 40 years, Kemin has been formulating and delivering enzyme solutions across multiple markets and industries. With CJ Youtell’s fermentation expertise now part of our portfolio, we offer customers a fully integrated solution—from proprietary strain development and manufacturing to final formulation and application support.”

This integration builds on Kemin’s decades of enzyme expertise to create a seamless, end-to-end offering to customers. By combining in-house fermentation with advanced formulation, technical sales support, and Customer Laboratory Services, Kemin is uniquely positioned to deliver tailored, high-performing enzyme technologies. These expanded capabilities enhance Kemin’s agility and accelerate innovation, empowering customers to stay ahead in competitive and evolving markets.

About Kemin Industries

Kemin Industries (www.kemin.com) is a global ingredient manufacturer that strives to sustainably transform the quality of life every day for 80 percent of the world with its products and services. The company supplies over 500 specialty ingredients for human and animal health and nutrition, pet food, aquaculture, nutraceutical, food technologies, crop technologies, textile, biofuel, and animal vaccine industries.

For over half a century, Kemin has been dedicated to using applied science to address industry challenges and offer product solutions to customers in more than 120 countries. Kemin provides ingredients to feed a growing population with its commitment to the quality, safety, and efficacy of food, feed, and health-related products.

Established in 1961, Kemin is a privately held, family-owned-and-operated company with more than 3,300 global employees and operations in 90 countries, including manufacturing facilities in Belgium, Brazil, China, Egypt, India, Italy, San Marino, Singapore, South Africa, and the United States.

Media Contact: 
Diogo Craveiro, Senior Global Manager, Brand and Marketing Communications |
diogo.craveiro@kemin.com, (+1) 515-559-5361

© Kemin Industries, Inc. and its group of companies 2025. All rights reserved. ® TM Trademarks of Kemin Industries, Inc., U.S.A.
Certain statements, product labeling and claims may differ by geography or as required by government requirements.

 

Wild Turkey Announces Master’s Keep Beacon, the Final Release in the Celebrated Series

After a decade of exceptional whiskies, the culminating release honors the distillery’s past and future with a collaboration between father-son duo Eddie and Bruce Russell

LAWRENCEBURG, Ky., Sept. 23, 2025 /PRNewswire/ — Wild Turkey Distilling Company, the award-winning distillery known for its bold Kentucky bourbon, today announces the final release in its legendary Master’s Keep collection: Master’s Keep Beacon. Capping off a decade of superior, boundary-pushing American Whiskey, this final chapter is a bold tribute to the distillery’s storied heritage while shining a light on the road ahead. Crafted by Master Distiller Eddie Russell and Associate Master Blender Bruce Russell, this limited-edition 118-proof release is a blend of two distinct, hand-selected bourbons and will be available at select retailers globally starting this September.

Wild Turkey Announces Master’s Keep Beacon, the Final Release in the Celebrated Series
Wild Turkey Announces Master’s Keep Beacon, the Final Release in the Celebrated Series

Master’s Keep Beacon is a blend of 10 and 16-year-old bourbons, each hand-selected to reflect key moments in the distillery’s history. Eddie’s selection, a 16-year-old bourbon distilled between 2007 and 2008, was pulled from some of the last remaining barrels laid down in the original Wild Turkey distillery where he first honed his craft, just before the distillery’s major expansion in 2011. Bruce’s 10-year-old selection, distilled in 2015, is among the first he produced alongside his father and grandfather, Hall of Fame Master Distiller Jimmy Russell, when he joined the family business. Together, they’ve created a harmonious blend of flavors from distinct eras and the highest-proof release in the Master’s Keep series.

Dating back to 2015, the Master’s Keep series was originally the brainchild of Eddie Russell, offering a dedicated collection to explore new expressions beyond Wild Turkey’s iconic core lineup. Since then, he has continued to push the limits of bourbon craftsmanship to create some of the most sought-after limited releases in bourbon. As Wild Turkey has grown into one of the most coveted brands by whiskey collectors, the limited-edition collection has played a defining role by offering space for creative exploration that still pays homage to the distillery’s roots. Over the last decade, each release of the series has received overwhelming response from the bourbon community, solidifying Master’s Keep as one of the most respected collections in the industry. Top spirits publications and voices have scored the expressions with high marks, consistently recognizing the releases as best whiskies of the year. For the final chapter, father son duo Eddie and Bruce drew on decades of shared whiskey-making expertise to craft a release that both honors the series’ legacy and stands as its crowning achievement.

This sought-after collection consists of 10 global releases since its inception: 17 Year (2015), Decades (2016), Revival (2018), Cornerstone (2019), Bottled in Bond (2020), One (2021), Unforgotten (2022), Voyage (2023) and Triumph (2024). 

“When we set out ten years ago to launch the Master’s Keep series, we knew we had something special but I never imagined the journey it would take us on,” says Wild Turkey Master Distiller Eddie Russell. “Our first release was the most unique whiskey we’d ever released, and with each expression since we’ve been able to share some of the rarest whiskies in our rickhouses, all while staying true to who we are as Wild Turkey. Looking back a decade later I’m very proud of what we’ve created to date, and looking forward to what’s next.”

“Since joining the distillery, I’ve watched my dad craft some incredible bourbons as part of the Master’s Keep lineup, all rooted in the principles and dedication to bold flavor established by my granddad,” says Associate Master Blender Bruce Russell. “This final release feels especially meaningful, as the first Master’s Keep with my signature on the bottle and made using bourbon I helped create during some of my earliest days at the distillery. I’m proud to leave my mark on this iconic collection with a bourbon that represents a meaningful chapter in my own journey, and paves the way for the road ahead.”

An aroma of dark fruit and cherry is followed by honey, vanilla and cola in the final release in the Master’s Keep series. Sweet notes of caramelized sugar, toffee and tea with warm baking spice are capped off with a long, warming finish with notes of mature oak and leather.

Master’s Keep Beacon will be available globally in limited quantities for a suggested retail price of $300.

ABOUT WILD TURKEY

The distillery for Wild Turkey Bourbon is in Kentucky, situated on a deep limestone shelf on the Kentucky River. The shelf acts as a natural filter and provides the distillery with crystal clear water, vital to making such a high-quality product. Wild Turkey features the legendary father and son Master Distilling team of Jimmy and Eddie Russell, who have over 100 years of collective experience working at the Wild Turkey distillery, and are now joined by the next generation, Associate Blender Bruce Russell.

The famous Wild Turkey brand name first came about back in 1940 when distillery executive Thomas McCarthey took a few warehouse samples on a Wild Turkey hunting trip with a group of friends. The following year, his friends asked him for “some of that Wild Turkey whiskey” and the brand was born.

Wild Turkey is distilled and put into new oak barrels at a much lower ABV than most bourbons. This results in a much richer flavor, as less is cooked out during the production process. Ageing in the highest quality new American oak barrels with the heaviest char available (the Number 4 “alligator” char), imparts a smooth flavor and deep amber color to the whiskey. The barrels are filled at the distillery in Lawrenceburg, Kentucky. Website: wildturkey.com.

ABOUT CAMPARI GROUP

Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands, spreading across Global, Regional and Local priorities.

Global Priorities, the Group’s key focus, include Aperol, Campari, SKYY, Grand Marnier, Espolòn, Courvoisier, Wild Turkey and Appleton Estate.

The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. It has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.

Campari Group’s growth strategy aims to combine organic growth through strong brand building and external growth via selective acquisitions of brands and businesses.

Headquartered in Sesto San Giovanni, Italy, Campari Group operates in 23 production sites worldwide and has its own distribution network in 26 countries. Campari Group employs approximately 4,900 people.

The shares of the parent company, Davide Campari-Milano N.V. (Reuters CPRI.MI – Bloomberg CPR IM), have been listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com/en. Please enjoy our brands responsibly.

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