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Dachser expands wine and spirits logistics services in Asia Pacific

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Advertorial Desk
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HONG KONG SAR – Media OutReach Newswire – 2 September 2025 – Dachser, a global logistics provider with over 90 years of experience and more than two decades of specialized expertise in wine and spirits logistics, has expanded its service portfolio across the Asia Pacific (APAC) region. Through the expansion, Dachser Air & Sea Logistics (ASL) APAC, further strengthens its position to better support the region’s growing market demands.

Dascher Photo

Leveraging its deep industry expertise and robust multimodal network, Dachser offers an integrated end-to-end supply chain solution for wine and spirits businesses operating between Europe and APAC. The offering combines air and sea freight services with the well-established European network of Dachser Road Logistics, delivering efficiency, reliability, and product integrity from origin to destination.

The APAC wine and spirits market is expected to grow at a CAGR of 5-6% until 2030, driven by rising consumer demand and expanding trade. “The region presents significant opportunities for Dachser to apply our established expertise in wine and spirits logistics,” said Roman Mueller, Managing Director for Air & Sea Logistics Asia Pacific. “At Dachser, we understand the unique needs of our customers and are committed to delivering wine and spirits with excellence, ensuring customers experience a first-class journey from European wineries to markets across APAC.”

Dachser’s participation at ProWine Hong Kong 2025 marked a key milestone in the regional expansion of its wine and spirits logistics portfolio. Held from May 14-16, 2025, the event provided a platform for the company to showcase its capabilities under the motto: “Wine and spirits, delivered with excellence.” Dachser engaged with trading companies, importers, distributors, and hospitality professionals to highlight how its solutions support business growth and supply chain resilience across the fast-changing beverage markets.

From European vineyard to Asia Pacific: built on global strength

Dachser’s integrated wine and spirits logistics offering includes multimodal transport services—air, sea (FCL and LCL), and European road freight—along with buyers’ consolidation, customs clearance, warehousing, temperature-controlled handling, and in-house insurance. All services are supported by Dachser’s proprietary digital systems, providing real-time tracking and ETA visibility.

“We consolidate shipments from multiple European suppliers to a single consignee and act as a one-stop logistics partner,” said Sébastien Ferrandiz, Business Development Manager Food and Beverage Logistics Asia Pacific. “By managing the entire European journey of wine and spirits products through our own European trucking network, own container freight stations and dedicated teams, we enable our customers to focus on growing their businesses, while we take care of the logistics with reliability and efficiency.”

Operating in the APAC region for more than 45 years, Dachser continues to expand with presence in currently more than 40 locations, including Bangkok, Ho Chi Minh City, Hong Kong, Mumbai, Seoul, Shanghai, and Singapore. In 2023, Dachser expanded its footprint to Australia and New Zealand through acquisition and opened a new office in Japan, along with sales offices in Chiang Mai, Thailand, and Da Nang, Vietnam. With a solid regional presence and a strong European logistics backbone, Dachser is well-positioned to deliver a wide spectrum of logistics services tailored to the diverse needs of its customers.

Hashtag: #Dachser

The issuer is solely responsible for the content of this announcement.

About Dachser

Dachser, a family-owned company headquartered in Kempten, Germany, provides transport logistics, warehousing, and customized services in two business fields: Dachser Air & Sea Logistics and Dachser Road Logistics. The latter consists of two business lines: Dachser European Logistics and Dachser Food Logistics. Comprehensive contract logistics services and industry-specific solutions round out the company’s range. A seamless shipping network—both in Europe and overseas—and fully integrated IT systems ensure intelligent logistics solutions worldwide.

Thanks to some 37,300 employees at 433 locations all over the globe, Dachser generated consolidated net revenue of approximately EUR 8 billion in 2024. The same year, the logistics provider handled a total of 83.2 million shipments with a tonnage of 44.1 million metric tons. Country organizations represent Dachser in 43 countries. For more information about Dachser, please visit In the DACHSER magazine, you will regularly find up-to-date reports, articles, and interviews on topics that concern us today and tomorrow:

Peak Energy breaks ground in the Philippines with 65 MWp solar project

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Advertorial Desk
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Solar project to deliver clean energy for decades, supporting decarbonization and energy security in the Philippines

MANILA, Philippines, Sept. 2, 2025 /PRNewswire/ — Peak Energy, Asia’s leading clean renewable energy developer and Independent Power Producer (IPP), is advancing its growth in the Philippines with a 65 MWp greenfield solar development.

Peak Energy breaks ground in the Philippines with 65 MWp solar project
Peak Energy breaks ground in the Philippines with 65 MWp solar project

Located in the province of Isabela, Cagayan Valley region occupying the northeastern section of Luzon, the project will generate more than 68,000 MWh (68 GWh) of clean electricity each year — enough to power around 23,000 homes in the Philippines — while avoiding approximately 37,000 tonnes of CO₂ emissions annually, equivalent to removing about 8,000 cars from the road.

The project is planned for commercial operation in 1st half of 2027. Peak Energy will be engaging directly with key corporates ready to lock in stable, long-term clean power which will accelerate Philippines’ pathway to the green transition and help Filipino businesses decarbonize at scale.

The Philippines offers one of the most favorable environments for renewables in Southeast Asia. In recent years, the government has enhanced incentives and regulatory clarity, creating conditions that actively encourage private investment and the deployment of clean energy.

With this project, Peak Energy reinforces its position as a trusted partner in the Philippine energy transition. The project reflects Peak’s ability to bring to market high-quality developments that support businesses in securing reliable, affordable clean power. It also reinforces Peak Energy’s role as a long-term contributor to a market where large-scale, high-voltage solar opportunities of this standard are increasingly rare.

“This project illustrates how we approach our regional development: focusing on high-quality sites, securing the fundamentals fast, and ensuring projects meet the expectations of our customers. The Philippines offers a rare combination in Southeast Asia: strong solar potential and a regulatory environment that actively supports renewable energy deployment. These conditions give us confidence that we are delivering meaningful solutions for businesses looking to decarbonize at scale, and that we are well positioned to continue doing so as demand for reliable clean energy grows.”

 — Gavin Adda, CEO of Peak Energy

Across Asia-Pacific, Peak Energy now owns about 300 MW of operating assets and 1 GW of projects in development. In the Philippines, alongside utility scale solar projects, the company operates a growing portfolio of rooftop solar solutions for commercial and industrial customers. Our strength lies in delivering flexible, high-quality solutions that can be adapted to the needs of businesses of all sizes, whatever their decarbonization ambition — from initial steps to advanced sustainability strategies. This agility, combined with our engineering excellence and execution capability, positions Peak Energy as a trusted partner for corporates looking to secure reliable, affordable clean power.

About Peak Energy

Headquartered in Singapore, Peak Energy develops, owns, and operates renewable assets across Asia Pacific (APAC). With 300 MW of operating assets and 1 GW worth of projects in development, our portfolio spans countries and regions including Japan, Korea, Australia, Taiwan, the Philippines, Thailand, Singapore and Indonesia. and activities encompassing the full range of renewable energy business models—including utility-scale development, off-site PPAs, onsite PPAs, and energy storage applications—Peak Energy is a one-stop partner for corporates seeking to decarbonize their operations in APAC. We believe in establishing long-term partnerships with our corporate customers, to accompany them in their decarbonization journey, through cleaner, cheaper energy.

An experienced team handles the complete life cycle of our energy assets from origination and development through to operations and decommissioning, employing state-of-the art technology and the industry best practices, respectful of the environment and following world-class HSE standards.

Our business practices, technological and HSE standards are standardized across APAC, but we are implemented and operate locally, with teams in seven countries, and lasting partnerships with local customers, EPCs, vendors, channel partners.

Peak Energy is wholly owned by Stonepeak, a leading alternative investment firm specializing in infrastructure and real assets with more than USD 76 billion of assets under management. Our financial and technical strength coupled with our relationships in local markets allows us to optimize our capital deployment in high quality assets.

For more information, please visit https://www.peakenergy.asia.

Media Contact
Peak Energy
media@peakenergy.asia
www.peakenergy.asia

Lao Court Sentences Man to Death for Meth Trafficking

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Phontham Visapra
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Lao Court Sentences Man to Death for Meth Trafficking

On 27 August, the Xayabouly Provincial People’s Court sentenced a 29-year-old man to death after convicting him of trafficking methamphetamine and crystal meth. The ruling became public on 30 August.

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Chulalongkorn University’s Dance Programs: Bridging Conservation, Tradition, Innovation, and Research

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Advertorial Desk
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BANGKOK, Sept. 2, 2025 /PRNewswire/ — Performing arts are a powerful expression of human communication, emotion, and cultural identity. The Faculty of Fine and Applied Arts, Chulalongkorn University offers bachelor’s, master’s, and doctoral degrees, producing both artists and academics equipped to preserve tradition, drive innovation, and strengthen Thailand’s creative economy and soft power.

Chulalongkorn University’s Dance Programs: Bridging Conservation, Tradition, Innovation, and Research
Chulalongkorn University’s Dance Programs: Bridging Conservation, Tradition, Innovation, and Research

Professor Emeritus Dr. Surapone Virulrak, a Royal Academician and Thai dance master, highlights how dance is embedded in human DNA—from primitive rituals to modern branding. He views the word ‘drama’ as the most appropriate term that encompasses storytelling, dance, music, role-playing, and everyday interactions like public speaking or modeling. “Therefore, dance is not simply a form of art for entertainment, but is one of the most important forms of human communication evolution. It is a tool for recording stories, conveying emotions, and reflecting the values of society in each era,” Dr. Surapone adds.

At Chulalongkorn University, performance is a cross-disciplinary language. Architecture students stage Lakorn Thapat, law students conduct mock trials, and medical students practice empathy through dramatized patient dialogues. Literature, business, and communication students all engage with drama as a tool to enhance comprehension, critical thinking, and expression. It’s an education of life through performance.

In becoming expert artists (practitioners) and deep scholars (thinkers), students must complete a three-part graduation requirement: conservation (classical performance demonstrating mastery of traditional roles, creative performance (designing and directing original pieces), and academic research (producing a thesis linking theory to their stage work). This rigorous process ensures graduates are skilled performers, thoughtful scholars, and cultural storytellers.

Graduates pursue diverse paths: dancers, choreographers, cultural consultants, teachers, makeup artists, fashion designers, and creative entrepreneurs. Many use skills in staging, costume, and movement to work in television, film, advertising, or brand design. Some even launch their own fashion or event businesses. With AI, digital media, and animation now part of the curriculum, students are equipped to lead in both traditional and emerging creative industries.

Dr. Surapone clarifies that soft power is not a surface-level display. Real influence comes from meaning, discipline, and storytelling. Chula’s Performing Arts graduates are trained to embody those values—performing not only with grace, but with intellect, heart, and cultural depth. Learn more at facebook.com/dancechula.

Read the full article at https://www.chula.ac.th/en/highlight/256789/ 

Media Contact:          
Chula Communication Center         
Email: Pataraporn.r@chula.ac.th

Fifty-three percent of Malaysian Employees Aged 30-34 may Switch Jobs in the Next Year: Aon

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Advertorial Desk
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KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 2 September 2025 – Aon plc (NYSE: AON), a leading global professional services firm, has released insights from its 2025 Malaysia Employee Benefits and Wellbeing Report, which provides a comprehensive view of the current workplace dynamics for more than 130 companies and 507 employees highlighting the evolving landscape of employee benefits and wellbeing in Malaysia.

The report highlighted that 40 percent of employees, under 29 years old, and 53 percent of those ranging from age 30-34 are considering seeking new employment within the next 12 months. Furthermore, the report also found that 51 percent of employees who have worked for three to five years are also considering changing jobs in the coming year. These groups include workers involved in execution roles and mid-level managers with several years of experience and institutional knowledge, whose potential departure could affect business continuity and productivity.

The report also found that as prospective employees make decisions about choosing an employer, 57 percent valued work flexibility, while 50 percent valued work-life balance and opportunities for career growth and development.

Healthcare costs on the rise

Healthcare cost is a key concern for employers in Malaysia. Employers are seeing five to 10 percent annual benefits cost increases, primarily due to rising medical costs and increased benefits usage. This financial pressure may lead employers to reconsider benefit levels, challenging employers to maintain or curate a competitive benefits package. This also influences the design of benefits, which impacts employees.

“Wellbeing factors such as emotional, physical, work-life, social and financial are closely linked and interconnected to each other and contribute to the strength of a workforce,” said Surendran Ramanathan, head of Wealth Solutions in Malaysia at Aon. “Improving one area can impact others. Prioritising benefits and wellbeing are not merely a strategic choice; it is necessary for organisations to thrive in a competitive landscape. By investing in comprehensive benefits packages and robust wellbeing initiatives, companies can significantly enhance employee health, engagement and productivity, leading to a more motivated workforce which is crucial for driving the organisation’s success,” Ramanathan added.

Eighty-one percent of employers and 77 percent of employees acknowledged that flexible working improves work/life balance and flexibility. However, 73 percent of employers were concerned with collaboration among teams and 57 percent of employees are concerned about reduced interaction highlighting the challenge of maintaining workplace culture.

While both employers and employees value wellbeing, a gap exists between its importance and actual outcomes. Although 96 percent of those surveyed rated financial wellbeing as a top priority, only 30 percent have assessed their retirement income and feel on track with savings, highlighting a disconnect between current financial habits and retirement planning.

Connie Chung, principal consultant for Wealth Solutions in Malaysia at Aon, said, “Retirement savings are a growing concern. Despite the Employees Provident Fund being key to retirement savings, many retirees lack sufficient funds to cover post-retirement expenses, highlighting the importance of financial literacy and better saving strategies. Financial education is essential for employees’ financial planning across different life stages, equipping them with the necessary knowledge and tools.”

Aon’s 2025 Malaysia Employee Benefits and Wellbeing report can be found here.

Hashtag: #Aon

The issuer is solely responsible for the content of this announcement.

About Aon

(NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Through actionable analytic insight, globally integrated Risk Capital and Human Capital expertise, and locally relevant solutions, our colleagues provide clients in over 120 countries with the clarity and confidence to make better risk and people decisions that protect and grow their businesses.

Follow Aon on , , and Stay up-to-date by visiting Aon’s and sign up for news alerts .

Disclaimer

The information contained in this document is solely for information purposes, for general guidance only and is not intended to address the circumstances of any particular individual or entity. Although Aon endeavours to provide accurate and timely information and uses sources that it considers reliable, the firm does not warrant, represent or guarantee the accuracy, adequacy, completeness or fitness for any purpose of any content of this document and can accept no liability for any loss incurred in any way by any person who may rely on it. There can be no guarantee that the information contained in this document will remain accurate as on the date it is received or that it will continue to be accurate in the future. No individual or entity should make decisions or act based solely on the information contained herein without appropriate professional advice and targeted research.

Cata Debuts Game-Changing All-in-One App Platform for F&B and Retail Operators

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Advertorial Desk
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Launch your own branded mobile app with omni-channel loyalty, online ordering, and CRM in days—no coding required


SINGAPORE – Media OutReach Newswire – 2 September 2025 – Cata today launches its groundbreaking commercial Software-as-a-Service (SaaS) app platform for F&B operators and retailers in Singapore and beyond. One of the world’s first, the SaaS white-label app platform enables businesses of any size—from single outlets to global chains across multiple markets—to seamlessly launch their own branded native mobile app for ordering, marketing, omni-channel loyalty programs, CRM and more in days and without upfront investment.

Cata’s SaaS app platform is now live in Guzman y Gomez outlets across Singapore.
Cata’s SaaS app platform is now live in Guzman y Gomez outlets across Singapore.

Cata’s SaaS app platform has already been deployed in Singapore with Guzman y Gomez (GYG)—one of Australia’s fastest-growing quick-service restaurant businesses that operates over 230 locations globally—with 21 locations island wide in Singapore and counting.

By focusing specifically on chains and Quick Service Restaurants (QSRs), Cata has achieved what few startups accomplish on day one—securing established, renowned brands as founding partners rather than starting with smaller independent operators.

The restaurant and retail industries, especially chains and QSRs, are at an inflection point. While mobile convenience has become an expectation among consumers—shaped by e-commerce giants and super apps—most F&B and retail businesses still rely on outdated tools: paper-based loyalty cards, manual ordering at the POS, and siloed, unintegrated systems. Rising labor costs and shrinking margins make it increasingly important to look for innovative ways to grow revenues and increase profits.

Meanwhile, advanced digital solutions that connect mobile ordering, loyalty, and CRM remain exclusive to global giants like McDonald’s and Starbucks who spend millions on custom development each year and maintain large internal tech teams to secure their competitive edge. For everyone else, building such capabilities is too expensive, too fragmented, and too slow, leaving 99% of the industry digitally underserved and unable to compete.

Cata directly addresses these challenges by enabling businesses to rapidly deploy their own fully branded mobile apps without technical knowledge within days, equipped with integrated online ordering, payments, customizable omni-channel loyalty programs, and data-driven CRM, without the need for expensive custom apps that are rarely able to meet evolving customer requirements over time – especially without continuous investment. This democratizes sophisticated digital capabilities previously exclusive to enterprise giants and leading e-commerce platforms.

Leveraging robust infrastructure, a holistic and ever-evolving product suite, and deep operational knowledge, Cata is built for global scale from day one and aims to become the invisible infrastructure behind thousands of outlets over the coming years. With Cata, partners can truly know and own their customers for the first time, revolutionizing historically offline industries by transforming anonymous transactions into direct customer relationships, and turbocharge growth via targeted customer acquisition, increased purchasing frequency, and higher basket sizes.

“After exploring numerous options, Cata was the only solution that works as a true one-stop platform, eliminating the complex tech stacks we’d otherwise need for a sophisticated app,” says Josh Bell, Principal at Guzman y Gomez Singapore. “What sets Cata apart is their operator-built approach – they understand exactly what F&B businesses need because they’ve been in our shoes. Unlike other providers, Cata works as a genuine partner with aligned incentives through transaction-based pricing, allowing us to launch a premium app without the financial risk of custom development. While we’ve seen competitors spend millions on custom apps that customers ultimately didn’t love, Cata’s platform keeps evolving with customer expectations and delivers the digital convenience our customers actually want, all while driving additional efficiency across our operations.”

Cata is aiming to generate up to 5-10x ROI for their partners if fully rolled out. This significant ROI is achieved through the ability to leverage digital marketing channels to drive customer acquisition and retention, significantly increased purchasing frequency and average order values (AOVs), and competitive differentiation via Cata’s omni-channel loyalty platform, data-driven business optimization, and the opportunity for critical POS staffing cost reductions.

“Offline retail is at a tipping point. The next generation of physical businesses won’t rely on POS, self-checkout terminals, or cashiers—they’ll run on mobile apps, deep consumer data to power individualized experiences, and automated growth engines. Cata is building the infrastructure to make that future possible. From digital brand exploration and omni-channel online ordering and loyalty to AI-driven campaigns, we’ll put enterprise-grade capabilities into the hands of every merchant—turning daily operations into digital advantage.” said David Brunier, Founder and CEO of Cata.

With an initial focus on F&B chains, Cata plans for aggressive geographic expansion from Singapore into developed markets across Asia Pacific (APAC), Europe, and the Middle East, with long-term global ambitions to cover verticals including wellness and beauty, convenience stores, groceries, specialty retail, and fashion.

Cata’s founding team combines deep domain expertise and proven capability to scale across markets, which include CEO David Brunier (ex-Flash Coffee CEO, ex-Foodpanda CMO), CRO Marija Brunier (ex-Delivery Hero Global Director of International Sales), and CFO Sebastian Hannecker (ex-Flash Coffee COO/CFO, ex-Bain). Cata also secured top regional tech talent by appointing Ashwin Irappa as CPO (ex-Grab Head of Product, ex-Foodpanda Senior Director of Product) and Ali Irawan as CTO (ex-Flash Coffee CTO, ex-Rocket Internet Venture CTO) to complete their management team. Other prominent collaborators and advisors include Anand Thakur (CTPO at Reliance Retail) and Felix Haas (UI/UX Design for Cata, Lovable and Gorillas).
Hashtag: #Cata

The issuer is solely responsible for the content of this announcement.

About Cata

Cata is a comprehensive white-label SaaS platform that enables restaurants and retail businesses to launch branded mobile apps with enterprise-level features in days, not months. The company democratizes access to digital capabilities previously available only to global giants like McDonald’s and Starbucks, allowing businesses to drive significant revenue growth, own their customer relationships, and streamline operations. Founded in 2024 and headquartered in Singapore, Cata’s mission is to become the global infrastructure powering the digital storefronts of offline businesses.

Cata is backed by prominent global investors such as White Star Capital, FoodLabs, 468 Capital, FJ Labs, and Rally Cap.

For more information about Cata, visit .

ApplemagazineHK Teaches You to Easily Master Hair Removal Strategies

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Advertorial Desk
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HONG KONG, Sept. 2, 2025 /PRNewswire/ — The brand-new online media platform ApplemagazineHK has officially launched, dedicated to providing the most comprehensive and professional beauty medicine and daily care information for young women in Hong Kong. The inaugural special feature focuses on the “Complete Hair Removal Guide,” leading readers through various mainstream and innovative hair removal methods, and analyzing the pros and cons of different services from a fair perspective, helping you achieve beauty while prioritizing safety and effectiveness.

All-Around Hair Removal Methods Revealed

ApplemagazineHK has compiled common hair removal methods available on the market, from home-use gadgets to medical beauty treatments, categorizing and explaining their principles, pain levels, and maintenance cycles, allowing you to easily compare and freely choose the method that best suits your personal needs.

Bikini Line Aesthetics: Details Determine Confidence

For girls pursuing perfect swimsuit lines, Bikini hair removal is a core topic. ApplemagazineHK reminds that operations on sensitive areas should involve professional brands or medical beauty centers to avoid irritation, discomfort, or pigmentation. From styling designs (such as almond shape, T-shape, or full removal) to pre-exfoliation and post-care, every step relates to aesthetics and health.

Laser Hair Removal Essentials: Safety First

ApplemagazineHK also lists some key considerations for women contemplating laser hair removal treatments, including skin assessment, number of sessions, light source types, pre-hair removal preparation, and post-hair removal maintenance.

Objective Comparison: Characteristics of Various Service Brands

To help readers better understand the features and differences among various service providers on the market, ApplemagazineHK uses a unified scoring framework to analyze different hair removal service providers based on four key aspects: “Safety,” “Technical Level,” “Price Transparency,” and “After-Sales Service.” All comparisons are based on public information and user feedback, avoiding biases from brand reputation or advertising, and providing the most neutral reference suggestions.

Scoring Highlights

  • Safety: Whether it holds legitimate medical beauty/beauty licenses and comprehensive insurance
  • Technical Level: Qualifications of doctors or beauticians, and the age of equipment used
  • Price Transparency: Whether fee details are publicly disclosed and free trials or consultations are offered
  • After-Sales Service: Post-treatment follow-up, free touch-ups, or refund guarantees

Through horizontal comparisons, you can select the most suitable hair removal plan when conditions are similar.

About ApplemagazineHK

ApplemagazineHK is an online platform jointly created by a professional editorial team and medical advisory team, aimed at bringing authoritative, reliable, and practical beauty, health, and lifestyle guides to Hong Kong users. In the future, it will continue to release more in-depth reports on “Skin Care,” “Body Shaping,” and “Holistic Wellness,” along with interactive Q&A and expert online consultations, ensuring you no longer feel lost on the path to beauty.

CRISTIANO RONALDO LAUNCHES UNREAL CALENDAR

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Advertorial Desk
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And Invites You To “Stay For More” in Saudi Tourism’s Latest Campaign

HONG KONG, Sept. 2, 2025 /PRNewswire/ — “Saudi, Welcome to Arabia” the consumer facing brand of the Saudi Tourism Authority (STA), launched its latest campaign starring Cristiano Ronaldo (CR7).  Launching across key markets in China as well as India and Europe, “I Came for Football, I Stayed For More” brings to life a Saudi that offers visitors far more than the expected.  Heralding the start of its extended season of high stakes sports, rousing entertainment, and breathtaking film, fashion and cultural events, the campaign harnesses TV, Social, Digital, and OTA to give audiences a taste of one of the world’s most exciting destination calendars.

The biggest music events like MDLBeast electrify Saudi’s Unreal Calendar.
The biggest music events like MDLBeast electrify Saudi’s Unreal Calendar.

Featuring football superstar and Saudi’s most famous foreign resident, CR7, the film takes viewers on a journey through Saudi’s cornerstone events. An awed CR7 sits in the stands – comparing the different sports to his own.  From the adrenaline coursing through the crowd, we hear its roar – feeling the highs and lows of a shared experience. The emotion is palpable, and brings audiences into the thick of the action.  This is Saudi – engaged, excited, and eager to take its place on the world stage.    

The campaign highlights Saudi’s diverse, year-round sports and entertainment events held across Riyadh, Jeddah and AlUla, with curated packages making it ever easier to visit.  As hosts of the FIFA World Cup 2034, AFC Asian Cup 2027, Esports Olympics Games 2027, Asian Winter Games 2029 among others, Saudi is bringing sport home.  Its regular calendar includes largescale international events such as the Esports World Cup, Formula 1, LIV Golf Riyadh, Tennis, Saudi Pro League (RSL) – cementing its position as a hub for largescale events. 

From sports to culture and entertainment, Saudi offers something for all interests.  Its annual calendar continues to grow, with Riyadh Fashion Week, the Red Sea International Film Festival, Arts Biennales and the eponymous Seasons – held in Riyadh and Jeddah, forming the cornerstone of activities.  From music to comedy, international and regional acts are taking the stage in Saudi, furthering reach and accessibility for ever more audiences.

His Excellency Ahmed Al Khateeb, Minister of Tourism for Saudi, stated: “Today, Saudi is cementing its place as a global destination that combines cultural authenticity, warm hospitality, and the thrill of world-class events. In the tourism sector, we remain steadfast in our commitment to developing a seamless landscape that inspires the world and provides visitors with unforgettable experiences.”

Fahd Hamidaddin, CEO of the Saudi Tourism Authority, added: “This campaign with CR7 is a showcase of Saudi today, and our ambitions. Tourism is a core component of our vision, and we are continuously expanding our offerings. Since 2018 we’ve hosted over 100 major international events, and as our calendar continues to expand, we’re on track to reach our goal of 150 million visitors by 2030.  From world class events to iconic sites and breathtaking landscapes, Saudi is a land of discovery.  We are committed to welcoming the world to join us in the Heart of Arabia, to stay a while and witness the future unfold in real time.”

Cristiano Ronaldo said: “Being part of Saudi’s journey as a global sports hub has been truly special and somehow unexpected for me a few years ago. Today, the truth is, that from the energy of the fans to the scale of ambition — this is where the future of sport is being written. What I admire most about Saudi is how it honors its roots while building for the future. From camels to horses, racing to esports, from the desert to the stadium — this is a place where every young athlete can dream big.”

Saudi is investing to become a global hub for events, as part of its Vision 2030 goal of diversifying the economy and expanding the tourism sector. It has committed $800 billion to the sector, which is projected to reach $22.4 billion in market value by 2030 and contribute $16.5bn to GDP by 2030.  Events play a pivotal role in this, boosting tourism numbers, driving infrastructure growth, creating jobs, and inspiring youth participation. Investments in stadiums, arenas, and grassroots programs are helping shape Saudi’s legacy as a leader not only in global sports tourism, but wider entertainment. Explore Saudi’s Unreal Calendar here.

About ‘Saudi, Welcome to Arabia’

‘Saudi, Welcome to Arabia’ is a vibrant consumer brand dedicated to sharing Saudi Arabia with the world and welcoming travelers to explore all the country has to offer. The brand’s role is to drive forward the country’s tourism industry through awareness-raising campaigns and to provide a comprehensive array of information and resources for travelers to plan and enjoy unforgettable journeys. It aims to inspire travel to and within Saudi Arabia, enriching lives, and bridging cultures through the discovery of our unique wonders and warm hospitality. As the world’s fastest-growing destination, Saudi, the heart of Arabia, is the most exciting new year-round destination.

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