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Yarbo Secures Strategic B+ Round Investment to Accelerate Global Growth and Product Innovation

Strategic funding from AI and robotics leaders to fuel innovation, expansion, and support.

NEW YORK, July 31, 2025 /PRNewswire/ — Yarbo, the company behind the world’s first multi-purpose autonomous yard robot, has announced the successful closing of its Series B+ funding round. The multi-million dollar investment—backed by leading strategic investors in the smart home, robotics, and artificial intelligence sectors—marks a pivotal milestone in Yarbo’s mission to revolutionize yard care worldwide.

This new round of funding will fuel Yarbo’s continued global expansion and accelerate research and development of upcoming products and modules. With a strong focus on enhancing AI vision recognition, expanding intelligent software capabilities, and strengthening user experience through improved customer support, the company is poised to scale rapidly and meet rising international demand.

“We’re incredibly proud to receive this level of strategic support from investors who deeply understand the future of smart living and intelligent outdoor automation,” said Ken Kohlmann, Co-Founder of Yarbo. “This funding will allow us to push boundaries in product innovation, build a more responsive customer experience, and bring Yarbo to more homes and businesses around the world.”

The announcement comes on the heels of several major product breakthroughs, including the launch of the Yarbo Lawn Mower Pro Module, designed for professional-grade lawn care, and the upcoming Yarbo Trimmer Module, which delivers precision edge maintenance with minimal effort. These additions join Yarbo’s growing modular ecosystem, which already includes autonomous mowing, snow blowing, and leaf blowing capabilities, all designed for year-round, hands-free yard maintenance.

Yarbo also unveiled its refreshed brand messaging: “Yarbo: Your Big Yard. Your Free Time.”

This new slogan captures the company’s core promise—to take the work out of yard work so users can enjoy what matters most. Whether maintaining expansive residential lawns or managing large-scale commercial properties, Yarbo empowers users with intelligent, high-performance solutions that save time and simplify life.

As part of its expansion strategy, Yarbo will increase its presence in key global markets, bolster its support infrastructure, and continue recruiting distribution partners in North America, Europe, and beyond.

With this latest funding round, Yarbo is well-positioned to lead the transformation of outdoor robotics. By combining cutting-edge AI, modular hardware, and a customer-first mindset, Yarbo is redefining what it means to care for your yard—effortlessly.

For inquiries, please contact:

Media inquiries, early access requests, and high-res assets available upon request.

Contact: media@yarbo.com 

S4Capital’s Monks Appoints Danny Lee as Managing Director for Greater China

SHANGHAI, July 31, 2025 /PRNewswire/ — Monks, the global, purely digital, data-driven, unitary operating brand of S4Capital plc, is proud to announce the appointment of Danny Lee as Managing Director, Monks Greater China, effective immediately.

Danny Lee Appointed Managing Director for Greater China at Monks
Danny Lee Appointed Managing Director for Greater China at Monks

In this role, Lee will work closely with Dixi Chern, General Manager of Monks Shanghai, to drive Monks Greater China’s growth, elevating its creative innovation and deepening client partnerships, as empowered by AI and technology. The agency forges ahead in one of the world’s most vibrant and fast-evolving markets.

A visionary leader in brand and marketing, Lee brings a wealth of experience across Greater China, the UK, and the Asia-Pacific region, with a distinguished record of driving transformative integrated communications, pioneering brand evolution, and unlocking new markets for some of the world’s most influential brands, including Nike and WPP Group agencies.

“China is a powerhouse of cultural energy and digital innovation. I’m honored to lead Monks Greater China at such a pivotal moment,” said Danny Lee, Managing Director, Monks Greater China. “I look forward to working with our team and partners to build brands that shape culture, inspire action, and grow business – backed by Monks’ global capabilities and digital-first DNA.”

Prior to joining Monks, Lee served as Chief Brand Officer at Bosideng, where he helped modernize one of China’s most iconic apparel brands through brand transformation and global repositioning. He also held the role of Marketing Director at Nike Greater China, leading multi-category brand management and market-defining campaigns that reinforced Nike’s leadership in the region. Earlier in his career, Lee held senior positions at WPP agencies including Ogilvy, Wunderman, and Mindshare, advising Fortune 500 clients on digital transformation and brand innovation.

“Lee is a proven leader with deep brand expertise and a sharp instinct for aligning strategy with cultural momentum. His appointment underscores our ongoing commitment to investing in top-tier talent and delivering long-term client value – not only in this critical market, but across the broader APAC region. I’d also like to recognize Rogier Bikker for his entrepreneurial leadership and the strong foundation he built for Monks in Greater China. With Lee now at the helm, we’re poised to accelerate the next phase of our growth journey in the region,” said Kenny Griffiths, EVP, Monks APAC.

As part of its global strategy to help brands succeed in a fast-evolving digital economy, Monks continues to deepen its investment in the Greater China market – delivering integrated solutions across content, data & digital media, and technology to drive measurable impact and long-term growth for clients.

About Monks

Monks is the global, purely digital, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialised expertise, Monks combines an extraordinary range of global Marketing and Technology Services to accelerate business growth and redefine how brands interact with the world. From crafting tailored, outcome-focused campaigns to modernizing critical infrastructure for the ever-evolving digital landscape, Monks delivers solutions that engage audiences in real time, drive cultural relevance and sustain long-term impact—a tripartite approach that establishes it as a trusted partner to the world’s most innovative brands.

Monks was named a Contender in The Forrester Wave™: Global Marketing Services, ranks among Cannes Lions’ Top 10 Creative Companies (2022-24) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization, Monks was also awarded Business Intelligence Group’s 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories. As a trusted partner to cutting-edge innovators in tech, Monks earned titles such as Optimizely Experimentation Partner of the Year (2025), runner-up for the Adobe Firefly Partner Award (2024), and Workato’s AI Visionary Customer Impact Award (2024). Additionally, Monks was named Webby Production Company of the Year (2021-24) and achieved a record-breaking number of FWAs.

About S4Capital

S4Capital plc (SFOR.L) is the tech-led, new age/new era digital advertising, marketing and technology services company, established by Sir Martin Sorrell in May 2018.

Our strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, and local clients, and millennial-driven influencer brands. This will be achieved by integrating leading businesses in two synchronised practices: Marketing services and Technology services, along with an emphasis on ‘faster, better, cheaper, more’ execution in an always-on consumer-led environment, with a unitary structure.

The Company now has approximately 7,000 people in 33 countries with approximately 80% of net revenue across the Americas, 15% across Europe, the Middle East and Africa and 5% across Asia-Pacific. The longer-term objective is a geographic split of 60%:20%:20%. At the Group’s last full year results, Content accounted for approximately 60% of net revenue, Data&Digital Media 24% and Technology Services 16%. The long-term objective for the practices is a split of 50%:25%:25%.

Sir Martin was CEO of WPP for 33 years, building it from a £1 million ‘shell’ company in 1985 into the world’s largest advertising and marketing services company, with a market capitalisation of over £16 billion on the day he left. Prior to that Sir Martin was Group Financial Director of Saatchi & Saatchi Company Plc for nine years.

Media Contact 
Evelyn Xu
evelyn.hsu@monks.com 

 

 

 

e& reports 60.7% increase in consolidated net profit, reaching AED 8.8 billion in H1 2025

  • Q2 consolidated revenue increased to AED 18.0 billion, a 28.1% year-on-year growth
  • Q2 consolidated net profit rises to AED 3.5 billion, backed by 9.7% year-on-year growth
  • Q2 EBITDA reached AED 8.0 billion at a margin of 44.5%, an increase of 22.2% year-on-year

ABU DHABI, UAE, July 31, 2025 /PRNewswire/ — e& today announced its consolidated financial results for the first half of 2025, reporting continued growth momentum and strategic progress across its business pillars. e&’s performance reinforces the Group’s position as a global technology leader, driving digital transformation at scale across regional and international markets.

Consolidated revenue increased to AED 34.9 billion, representing a year-over-year growth of 23.3 per cent compared to H1 2024. Consolidated net profit in H1 rose to AED 8.8 billion, up 60.7 per cent from the previous year. EBITDA in H1 reached AED 15.4 billion, a YoY increase of 18.8% with EBITDA margin of 44.1 per cent. The Group’s subscriber base grew to 198 million globally, marking a 13.1 per cent increase year-over-year.

e& reports 60.7% increase in consolidated net profit, reaching AED 8.8 billion in H1 2025
e& reports 60.7% increase in consolidated net profit, reaching AED 8.8 billion in H1 2025

In the UAE, e& UAE subscribers reached 15.5 million, driven by rising demand for advanced connectivity solutions, AI-powered services, and tailored digital experiences that address the evolving needs of both individuals and businesses.

Key Financial Highlights for H1 2025

H1 2025

H1 2024

% Change

Q2 2025

Q2 2024

% Change

Consolidated Revenue

AED 34.9 billion

AED 28.3 billion

23.3 %

AED 18.0 billion

AED 14.1 billion

28.1 %

Consolidated Net Profit

AED 8.8 billion

AED 5.5 billion

60.7 %

AED 3.5 billion

AED 3.2 billion

9.7 %

EBITDA

AED 15.4 billion

AED 12.9 billion

18.8 %

AED 8.0 billion

AED 6.6 billion

22.2 %

Earnings per Share

AED 1.01

AED 0.63

60.7 %

AED 0.40

AED 0.36

9.7 %

Total Group Subscribers

198.0 million

175.1 million

13.1 %

198.0 million

175.1 million

13.1 %

UAE Subscribers

15.5 million

14.6 million

6.3 %

15.5 million

14.6 million

6.3 %

H.E. Jassem Mohamed Bu Ataba Alzaabi, Chairman, e&, said: “In the first half of 2025, e& continued to strengthen its leadership position, driven by its strategic investments and robust business model. Our continued strong performance reflects our commitment to long-term value creation, with major milestones reflecting the Board’s strategic foresight.

“In H1, e& continued its growth trajectory, delivering consolidated revenue of AED 34.9 billion—a year-on-year increase of 23.3 per cent—and achieving consolidated net profits of AED 8.8 billion, up 60.7 per cent compared to the same period last year. Alongside our outstanding financial performance, we maintained our focus on bringing the latest technologies to best serve our customers. We launched the UAE Sovereign Cloud Launchpad alongside AWS and the UAE Cybersecurity Council. This landmark initiative advances national priorities around digital sovereignty, secure AI, and cloud innovation, and is set to unlock enduring value for the nation’s digital economy.

“Thanks to the UAE’s visionary leadership that inspires us, e& will continue enabling the knowledge economy with responsibility and ambition. We remain committed to shaping resilient, inclusive, and innovation-led societies across the markets we serve.”

Hatem Dowidar, Group Chief Executive Officer, e&, said: “e& delivered strong performance in the first half of 2025, reflecting our agility, innovation, and ability to scale. We preserved the momentum witnessed across our different verticals. Our diverse revenue streams enabled the group to drive financial success and deliver robust operational growth. Revenues in Q2 and H1 increased by 28.1 per cent year-over-year to AED 18.0 billion and by 23.3 per cent to AED 34.9 billion, respectively. Our EBITDA grew by 18.8 per cent to AED 15.4 billion in the first half. These results demonstrate the strength of our transformation strategy and our continued focus on operational excellence and value creation.

“We achieved a series of strategic milestones, including the divestment of Khazna and partial divestment of Airalo during the first half of the year, which enhanced our financial flexibility. In parallel, we introduced the UAE Sovereign Cloud Launchpad, reinforcing our focus on secure, sovereign AI solutions. We also became one of the first companies to earn the ‘Tier S’ designation under the Dubai AI Seal, a top-level recognition of our leadership in responsible AI development and deployment. Additionally, we advanced our international footprint through the acquisition of Serbia Broadband, while our collaboration with Qualcomm is accelerating 5G evolution and edge AI integration across key industries.

“Our progress was further recognised internationally, with e& named the world’s Fastest Growing Brand by Brand Finance. This recognition reflects our bold ambition, customer-centric innovation, and growing global presence.

“As we look ahead, we remain focused on enabling future technologies and delivering lasting impact across the communities we serve.”

e& reports 60.7% increase in consolidated net profit, reaching AED 8.8 billion in H1 2025
e& reports 60.7% increase in consolidated net profit, reaching AED 8.8 billion in H1 2025

 

e& Chairman H.E. Jassem Mohamed Bu Ataba Alzaabi
e& Chairman H.E. Jassem Mohamed Bu Ataba Alzaabi

 

e& GCEO Hatem Dowidar
e& GCEO Hatem Dowidar

 

 

Media contact:
Nancy Sudheer
Senior Manager
nsudheer@eand.com 
+971 50 705 5290

Baudouin Unveils Game-Changing 20M61 Genset at Data Centre World Asia 2025

SINGAPORE, July 31, 2025 /PRNewswire/ — Baudouin, a global leader in high-performance power solutions, will take centre stage at Data Centre World Asia 2025, held October 8–9 at Marina Bay Sands Expo & Convention Centre. At this premier regional event, Baudouin will unveil its most advanced product to date — the 20M61 high-speed genset, engineered specifically to meet the complex power demands of hyperscale and edge data centres.

Delivering exceptional power density, high fuel efficiency, and smart monitoring capabilities, the 20M61 is designed to provide reliable and scalable backup power — ideal for Asia-Pacific data centres striving to balance uptime and sustainability.

Booth D10 will feature interactive discussions with product engineers and regional experts, offering attendees deep insights into the new product’s performance advantages and integration potential.

Join the Conversation

Follow Weichai Singapore on LinkedIn and Facebook for live updates, behind-the-scenes content, and exclusive product highlights.

Banco Central de Timor-Leste Partners with Montran to Accelerate National Digital Payments and CBDC Strategy

DILI, Timor-Leste, July 31, 2025 /PRNewswire/ — The Banco Central de Timor-Leste (BCTL) has entered a new phase of its strategic partnership with Montran, a global leader in financial infrastructure solutions, to drive modernization of the country’s payments ecosystem and advance development of a Central Bank Digital Currency (CBDC).

Timor-Leste’s financial system, while showing progress in recent years, continues to face challenges, including limited banking penetration, underdeveloped rural infrastructure, and high dependency on cash-based transactions. In response, BCTL has launched a national digital transformation aimed at fostering financial inclusion, strengthening resilience, and supporting long-term growth.

As part of this initiative, Montran’s Instant Payments Solution (IPS) will be deployed across the country to enable secure, real-time payments and provide interoperability between financial institutions, businesses, and individuals. The IPS will be complemented by a robust Digital Wallet Solution, expanding access to efficient financial services for citizens and small enterprises.

A key aspect of the partnership is a shared commitment to enabling future cross-border payment integration—an essential strategic priority for BCTL and a critical step in the IPS journey.

Montran is also working with BCTL to develop a national strategy for introduction of a CBDC, known as eCentavos. This CBDC will enhance transparency and traceability of transactions, offer tools to reach underserved populations, and support evolution of the country’s digital economy.

This new phase builds on an existing partnership between BCTL and Montran, which powers the bank’s clearing and settlement platform—the R-Timor Automated Transfer System. Montran’s deep expertise and ability to deliver secure, mission-critical infrastructure further positions this collaboration to deliver measurable impact.

“In an era where speed, security, and accessibility define financial services, we are honored to support BCTL’s transformation,” said Matt Walsh, Global Sales Director at Montran. “Together, we are laying the foundation for a modern, inclusive financial ecosystem in Timor-Leste.”

Looking ahead, BCTL and Montran are exploring additional modernization opportunities, including the potential deployment of a Central Securities Depository and Trading Systems.

About Montran
Montran is the leading provider of Payment and Capital Market Infrastructure solutions, servicing the world’s foremost financial institutions with mission-critical installations and operations in over 90 countries. Discover more at www.montran.com.

About Banco Central de Timor-Leste
Established in 2011, the Banco Central de Timor-Leste (BCTL) is the autonomous authority responsible for monetary policy, financial sector development, payment system oversight, and fostering financial inclusion to support national economic growth.

Dream Pairs Triumphs in UK Supreme Court Trademark Case, Reinforces Commitment to Global IP Protection

NEW YORK, July 31, 2025 /PRNewswire/ — Dream Pairs, a globally recognized footwear brand under Miracle Miles Group Inc., which also owns Dream Pairs Kids, Bruno Marc, NORTIV 8, and ALLSWIFIT, has successfully defended itself in a high-profile trademark dispute before the United Kingdom Supreme Court. The case, Iconix (Umbro) v. Dream Pairs, centered on allegations that a stylized logo used by Dream Pairs on football boots infringed upon Iconix’s “double diamond” trademarks. After more than three years of litigation across three judicial levels—including trial, appeal, and Supreme Court proceedings—the UK’s highest court ruled in favor of Dream Pairs, concluding that the use of its logo does not constitute trademark infringement.

Dream Pairs, a global footwear brand under Miracle Miles Group Inc., successfully won a major trademark dispute against Iconix (Umbro) in the UK Supreme Court. After over three years of litigation, the court ruled in June 2025 that Dream Pairs’ stylized logo did not infringe on Iconix’s “double diamond” trademarks.
Dream Pairs, a global footwear brand under Miracle Miles Group Inc., successfully won a major trademark dispute against Iconix (Umbro) in the UK Supreme Court. After over three years of litigation, the court ruled in June 2025 that Dream Pairs’ stylized logo did not infringe on Iconix’s “double diamond” trademarks.

 

Miracle Miles Group Inc. owns the footwear brands Dream Pairs, Dream Pairs Kids, Bruno Marc, NORTIV 8, and ALLSWIFIT. The group fuels innovation and global growth across women’s, men’s, kids’, outdoor, and performance footwear, with a mission to deliver stylish, high-quality shoes through thoughtful design and inclusive pricing.
Miracle Miles Group Inc. owns the footwear brands Dream Pairs, Dream Pairs Kids, Bruno Marc, NORTIV 8, and ALLSWIFIT. The group fuels innovation and global growth across women’s, men’s, kids’, outdoor, and performance footwear, with a mission to deliver stylish, high-quality shoes through thoughtful design and inclusive pricing.

In June 2025, the UK Supreme Court ruled in favor of Dream Pairs, overturning the decision of the Court of Appeal and reaffirming the original trial judge’s conclusion that there was no likelihood of trademark infringement.

This significant outcome not only vindicates Dream Pairs’ position but also reaffirms the brand’s global commitment to responsible brand development and intellectual property integrity.

“At Dream Pairs, we believe in building enduring trust through thoughtful design and ethical business practices. This decision strengthens our resolve to safeguard our creative vision across international markets,” said a spokesperson for Dream Pairs.

Championing Brand Integrity and Fair Competition Globally

The origins of this case trace back to 2021, reflecting Dream Pairs’ unwavering commitment to fair competition and the protection of brand identity across international jurisdictions. Throughout each stage of the UK legal process—from the High Court to the Supreme Court—the company consistently advocated for legal clarity around brand expression and visual distinction in the marketplace.

This definitive legal victory affirms more than just a position in a single dispute; it reinforces Dream Pairs’ status as a global brand that actively safeguards its intellectual property with conviction and foresight. In an increasingly complex and competitive retail environment, Dream Pairs continues to uphold rigorous standards of originality, compliance, and ethical design.

By defending its rights through lawful and principled means, Dream Pairs sets a meaningful precedent—not only for its own brand ecosystem but for the broader footwear and fashion industries. The company remains firmly committed to delivering original, high-quality products to consumers worldwide while championing a global culture of accountability and innovation.

A Precedent-Setting Case in UK Trade Mark Law

The ruling from the UK Supreme Court is also notable for its broader impact on trade mark law. For the first time, the UK’s highest court recognized that post-sale confusion—how a product is perceived after purchase—can be relevant when assessing potential trade mark infringement. This clarification is expected to shape future legal standards and brand practices across industries where visual identity is a key driver of consumer trust.

While acknowledging the relevance of realistic post-sale scenarios, the Court ultimately upheld Dream Pairs’ position that appellate courts must respect the trial judge’s multifactorial assessment unless clear errors are present. The ruling underscores the importance of judicial restraint and confirms the original finding that no confusion or infringement occurred.

Demonstrating Leadership Through Innovation and Responsible Brand Protection

Dream Pairs’ landmark legal victory underscores its position as a trusted leader in the global footwear industry, committed to protecting intellectual property and driving innovation with integrity.

This achievement reflects the brand’s unwavering dedication to developing original designs while maintaining the highest standards of legal compliance and ethical business practices. Dream Pairs proactively upholds fair competition and sets a benchmark for transparency and accountability within the competitive footwear and fashion markets worldwide.

As a responsible global brand, Dream Pairs continuously invests in safeguarding its unique identity and fostering a marketplace where innovation and authenticity are valued and protected.

Through this commitment, Dream Pairs not only delivers superior products to consumers but also advances industry-wide standards, reinforcing its role as a professional, forward-looking innovator and steward of brand integrity.

About Dream Pairs

Founded with the vision of making fashion-forward footwear accessible to all, Dream Pairs is a global footwear brand known for combining style, comfort, and performance. With a customer-first approach and a commitment to quality, the brand continues to serve millions of consumers across North America, Europe, and beyond. As Dream Pairs grows its presence on the world stage, it remains committed to upholding the highest standards in innovation, design integrity, and intellectual property protection.

About Miracle Miles Group Inc.

Miracle Miles Group Inc. is the parent company behind the Dream Pairs family of footwear brands, including Dream Pairs, Dream Pairs Kids, Bruno Marc, NORTIV 8, ALLSWIFIT, etc. The company oversees the development, innovation, and global growth of its diverse portfolio across women’s, men’s, kids’, outdoor, and performance footwear. Founded with a mission to make high-quality, stylish shoes accessible for every occasion, Miracle Miles Group continues to build on this vision—striving to become a global leader in the footwear industry through thoughtful design, inclusive pricing, and customer-first values.

 

EDISHINE Launches Revamped Website, Highlighting Sustainable Living and Human-Centric Design

NEW YORK, July 31, 2025 /PRNewswire/ — EDISHINE, a leading provider of stylish and high-quality lighting solutions, is proud to announce the official launch of its redesigned website. The upgrade showcases a refreshed visual identity and refined brand positioning, underscoring the brand’s commitment to sustainable living and design that centers on human experience.

EDISHINE lighting creates a comfortable atmosphere, infusing your home with a relaxed, vacation-like feeling.
EDISHINE lighting creates a comfortable atmosphere, infusing your home with a relaxed, vacation-like feeling.

Rooted in the principles of environmental consciousness, Scandinavian aesthetics, and user-focused functionality, the revamped platform reflects EDISHINE’s dedication to eco-friendly practices and thoughtful design. These values are embodied in both product development and packaging, with the adoption of non-plastic inner packaging, recyclable outer materials, and energy-efficient LED lighting. Many products also feature natural and organic materials, reinforcing the brand’s philosophy of “minimalist warmth”—a design language that brings comfort, connection, and a sense of belonging to modern homes.

As part of this brand evolution, EDISHINE has restructured its product categories and overall content framework. The new website introduces five distinct lifestyle directions: Scandinavian Nature, Urban Compact, Warm Heritage, Family-Friendly, and Colorful & Sculptural. These themes reflect a wide spectrum of living scenarios, with lighting solutions designed to suit each unique environment. Additionally, an exclusive original design initiative has been launched, with more sustainable designer lamps slated for release in the near future.

To commemorate the relaunch, EDISHINE has unveiled its latest Summer Rattan Collection. This new line blends artisanal rattan craftsmanship with modern lighting innovation. Featuring floor and table lamps with handwoven textures and soft ambient glow, the collection brings a breezy, vacation-inspired atmosphere to everyday interiors.

The redesigned website also offers significantly improved user experience. In addition to a clean and cohesive Nordic-style visual identity, the platform now features intuitive navigation and an enhanced product discovery journey. A new “Build Your Bundle” function enables customers to curate personalized lighting combinations while enjoying savings on multi-item purchases—an offering aimed at deepening customer engagement and convenience.

Ranked among the top three brands on Amazon in categories like solid wood table lamps and linear floor lamps, EDISHINE is undergoing a comprehensive brand upgrade as part of its broader transformation following the launch of its standalone e-commerce site in 2024. Initiated in May 2025, the overhaul reflects a renewed focus on environmental responsibility and human-centered design, spanning every touchpoint from product strategy to visual identity.

“True design does not seek merely to please the eye; it subtly influences lifestyles without fanfare,” said Dean Wang, founder of EDISHINE. “Our goal is to become a quiet companion in people’s daily lives, using light to foster warmth, balance, and well-being at home.”

With the launch of its new website and the introduction of forward-thinking, sustainability-driven products, EDISHINE continues to redefine how lighting can bridge natural beauty with human comfort, illuminating every meaningful moment at home.

About EDISHINE

EDISHINE is a lifestyle lighting brand committed to sustainable design and human-centric living. A one-stop shop for stylish and high-quality lighting solutions, EDISHINE’s online store offers a wide range of indoor and outdoor lighting fixtures, including floor lamps, table lamps, pendant lights, bathroom lights, outdoor wall lights, and landscape lighting. With a curated range of eco-conscious lighting products inspired by Nordic aesthetics, EDISHINE seeks to transform homes into warm, inviting spaces.

For more information, please visit https://www.edishine.com.

xTool Debuts Silicon Valley HQ, Igniting a New Era of the Maker Movement in the U.S.

xTool’s new Mountain View HQ and nationwide Fab Lab campaign put powerful tools in the hands of those shaping the future—creators, educators, and entrepreneurs alike

MOUNTAIN VIEW, Calif., July 31, 2025 /PRNewswire/ — xTool, a global leader in desktop laser cutters and smart fabrication tools, today announced its official entry into the U.S. market with the grand opening of its Mountain View, Calif. headquarters. The move marks the start of what xTool calls the “New Era of the Maker Movement” or “Maker Movement 2.0”: a new chapter where fabrication tools don’t just live in garages, but in classrooms, labs, and startup studios across the country.

xTool’s U.S. headquarters in Mountain View, California.
xTool’s U.S. headquarters in Mountain View, California.

To celebrate the establishment of its first U.S. office in the epicenter of Silicon Valley’s innovation, xTool will host a grand opening event at its office on Thursday, July 31, with the option to attend via livestream at 6:30pm PST. The event will feature live product demonstrations, facility tours, and a donation ceremony.

“xTool is redefining the maker economy in the U.S., not just with machines, but with a mission,” said Jasen Wang, CEO of xTool. “This ‘New Era of the Maker Movement’ is about broadening access to advanced tools for a wider range of users at any skill level. By establishing roots in Silicon Valley and supporting Fab Labs across the U.S., we’re investing in a new generation of creators—those who will turn ideas into action and side projects into scalable businesses.”

As part of this mission, xTool recently launched its F2 Ultra, a powerful, dual-laser engraver combining 60W MOPA fiber and 40W diode technology. Compact yet industrial-grade, the F2U is engineered to empower creators with high-speed, high-precision performance across materials, enabling makers to turn ideas into real products, businesses, and impact.

xTool F2 Ultra dual-laser engraver, combining 60W fiber and 40W diode technology.
xTool F2 Ultra dual-laser engraver, combining 60W fiber and 40W diode technology.

Strategic U.S. Expansion

xTool’s Mountain View headquarters marks a major step in its U.S. expansion, supporting the growth of its demo rooms, customer service operations, and the “xTool Squad” program — a new localized support network. By the end of the year, xTool aims to bring on board up to 700 independent partners across the country to join the xTool Squad and provide hands-on assistance to customers in their communities.

xTool Squad members attend a training session at the Mountain View office on June 28, 2025.
xTool Squad members attend a training session at the Mountain View office on June 28, 2025.

With over 500,000 users and counting, xTool’s U.S. growth strategy includes:

  • Supporting local entrepreneurs and small businesses
  • Establishing retail and educational-focused partnerships
  • Expanding local service to provide industry-leading support for its community

“I’m excited to see xTool’s innovative tools reaching more educators and makers,” said Dale Dougherty, founder of MAKE: Magazine. “With the right tools and a creative mindset, anyone can become a maker. xTool is helping more people bring their ideas to life and inspiring the next generation of inventors.”

Empowering the Next Generation of Makers

As part of its mission to make advanced fabrication technology more accessible, xTool is donating 50 laser machines—valued at over $200,000—to schools, makerspaces, and educational organizations across the U.S. in 2025.

Early recipients include local community hubs like Maker Nexus, purpose-driven organizations such as Black Horse Forge, which supports veterans and first responders, and renowned institutions like MIT and Stanford.

xTool is also expanding its partnership with the Fab Foundation’s global Fab Lab network, including a cornerstone donation to the new Fab Lab HQ in Boston, and powering the Fab-In-A-Box initiative—an affordable, accessible and engaging mobile fabrication program.

“The Fab Foundation was founded on the idea that anyone, anywhere, can make almost anything if they have access to the right tools and knowledge,” said Sherry Lassiter, President and Co-Founder of the Fab Foundation. “Together with our partners and the global Fab Lab network, we’re unlocking creativity, expanding opportunity, and building a more inclusive and sustainable future for all.”

xTool’s laser cutter featured in the latest “Fab-In-A-Box,” a turnkey digital fabrication solution developed by the Fab Foundation.
xTool’s laser cutter featured in the latest “Fab-In-A-Box,” a turnkey digital fabrication solution developed by the Fab Foundation.

xTool is calling on Fab Labs, makerspaces, schools and educational programs across the U.S. to join its mission to spark creativity and expand access to digital fabrication. If your organization is interested in partnering with xTool to empower the next generation of creators and explore opportunities for laser machine donations, please apply here.

About xTool:

xTool is a global leader in desktop laser cutters, engravers, and smart fabrication tools. Since 2020, xTool has empowered creators in over 62 countries, supported by 322 patents and 12 world-first innovations. xTool is transforming how people learn, create, and build—from classrooms to research labs, from garages to retail stores. Combining powerful technology with intuitive design, xTool makes advanced fabrication tools accessible to makers, educators, and entrepreneurs everywhere. Learn more at xTool.com.

Media Contact:
xTool Public Relations
pr@xtool.com