SHANGHAI, April 25, 2025 /PRNewswire/ — Hesai Group (Nasdaq: HSAI), the global leader in lidar technology for automotive mobility and robotic applications, announced that its long-range, automotive-grade AT series lidar has been selected by SAIC-GM for integration into Cadillac’s new all-electric VISTIQ SUV. The vehicle was unveiled during the Shanghai International Automobile Industry Exhibition (the “Shanghai Auto Show”) and showcases the industry’s first in-cabin (behind the windshield) lidar deployment, setting a new standard for seamlessly design-integrated sensor systems in passenger vehicles.

The industry-first behind the windshield lidar solution, co-developed by Hesai and Cadillac, integrates the AT series long range lidar within the VISTIQ’s cabin, enabling precise environmental sensing even in challenging conditions such as rain, snow, or dust, all while preserving the vehicle’s sleek exterior design. The in-cabin placement also reduces the risk of damage to high-value components during minor collisions, offering both functional and aesthetic advantages. The VISTIQ is part of Cadillac’s recently unveiled all-electric SUV family and introduces the automaker’s next generation L2 full-scenario driver system, powered in part by Hesai’s cutting-edge lidar solution.

“We are proud to support Cadillac in pioneering this innovative lidar integration,” said David Li, Co-Founder and CEO of Hesai. “The in-cabin deployment of our AT series sensor represents a significant leap forward in both automotive design and autonomous sensing capability. We look forward to further collaborations with SAIC-GM and to accelerating the future of smart, safe electric vehicles.”

Hesai established a designated supplier partnership with SAIC-GM. As a key digital ecosystem partner to SAIC-GM, Hesai will continue to deliver high-performance, reliable, and cost-effective lidar solutions to support the next generation of intelligent, electric mobility.

KUALA LUMPUR, Malaysia, April 25, 2025 /PRNewswire/ — In a nation where discourse around education often dwells on rising tuition fees, academic rankings, and graduate unemployment, the conversation rarely bridges the gap between education and financial growth. Many people often see education and investment belonging to entirely separate worlds. Education is regarded as a noble and essential expense, while investment is often perceived as a risky and uncertain venture. Many parents, particularly across Asian communities, view education as the greatest gift they can provide for their children, often pouring their life savings into tuition fees, overseas programmes, and enrichment courses. Yet, this spending often turns into a sunk cost or I would call it an emotional investment, rather than a strategic financial decision, especially when children’s academic performance falls short of expectations leaving the parents with little to no tangible return on their investment. At the same time, there’s a widespread belief that investing is inherently risky and requires significant capital to begin with. This mindset creates uncertainty and stress around financial planning, leaving many individuals and parents questioning whether they are making the right choices for their children’s future and even questioning the value of their sacrifices. In some cases, this confusion leads them to fall prey to so-called education funds that promise high returns but ultimately fail to deliver, leaving families disheartened and financially strained.

But, what if there is a way to combine education and financial growth, offering both learning opportunities and steady, regulated returns?

Introducing WI Edu Sdn Bhd (WI Edu) – a revolutionary education provider offering Malaysia’s First Approved Education Interest Scheme. Unlike traditional education financing models, WI Edu’s WI Investment Hybrid Interest Scheme (WI-HIS) provides a regulator-approved model that bridges the gap between professional education and financial growth.

A Grand Beginning: The WI EDU Launch in Bangkok

On March 29, 2024, the world will witness a groundbreaking milestone as WI Edu officially launches WI Investment Hybrid Interest Scheme in Bangkok, the first outside its home country. The Grand Opening Ceremony, in collaboration with MyKapital and Messrs Enho Grace & Partners (EGP), will welcome 800 distinguished guests, including educators, industry leaders and other stakeholders. This historic event marks the dawn of a new era in education financing—one that seamlessly integrates professional learning with sustainable innovative financial solutions.

The launch of WI Investment Hybrid Interest Scheme is more than just a mere event. It is the beginning of an innovative solution designed to reshape how education is funded and accessed. With a vision that extends far beyond traditional education models, WI Edu aims to create a sustainable ecosystem that makes learning more accessible, affordable, and rewarding. By blending innovative financing solutions with quality professional education, WI Edu positions itself at the forefront of Malaysia’s educational transformation, shaping a highly skilled and competitive workforce for the future.

At the Helm: Visionary Leadership

At the helm of this groundbreaking initiative is Dr Stephen Choo, the chairman of WI Edu. With a proven track record of success, including his tenure at WCEI, Elven has become a respected figure in the financial world. His deep expertise in financial literacy, coupled with his passion for empowering individuals through education, has positioned him as a leader who not only understands the complexities of financial markets but also the transformative power of education. His visionary leadership and unwavering commitment to ethical practices have earned him widespread recognition, making him a true icon in the industry. Being no stranger to financial literacy and education sectors, Elven pioneered innovative strategies that embark on transformative movement that is reshaping Malaysia’s education and financial landscape.

A New Era of Learning Meets Financial Empowerment

WI Edu’s initiative is built on the foundation of “Profit with Purpose”, a concept that bridges the gap between financial security and skill development. Traditionally, investing in education meant personal growth without tangible financial returns. However, WI Investment Hybrid Interest Scheme transforms this paradigm, allowing participants to gain professional qualifications while earning consistent returns on their capital.

Unlike traditional education financing models, WI Investment Hybrid Interest Scheme eliminates the burden of student loans and high tuition fees. By participating in WI Investment Hybrid Interest Scheme, individuals can accumulate redeemable credit hours, which can be used for professional courses in high-demand industries. This means that education is not just a one-time expense but an asset that grows in value over time.

Why WI Edu Stands Out

As Malaysia’s first and only Education Interest Scheme provider, WI Edu is setting new benchmarks in education financing. What sets WI Edu apart is its commitment to regulatory compliance and ethical practices. Governed by the Interest Schemes Act 2016 and overseen by trusted third parties such as Messrs Enho Grace & Partners, WI Edu ensures that every aspect of its operations meets the highest standards of accountability and transparency.

Unlike typical education funds, which may operate on speculative promises, WI Investment Hybrid Interest Scheme is fully regulated under the Interest Schemes Act 2016. This means that the scheme is not just an internal business model but is under the strict supervision of the Companies Commission of Malaysia (CCM) or more popularly known in Bahasa Melayu, Suruhanjaya Syarikat Malaysia (SSM). Regular disclosures and reporting to the CCM are mandatory, ensuring transparency and accountability. Adherence to the Interest Schemes Act 2016 further guarantees ethical and fair operations, providing stakeholders with confidence in the scheme’s integrity and reliability.

For additional protection, Messrs Enho Grace & Partners (EGP), a reputable legal advisory firm, provides guidance and compliance support, ensuring that WI Edu’s financial operations adhere to all legal and ethical standards. EGP offers expert guidance in structuring the WI Investment Hybrid Interest Scheme to meet CCM requirements, drafting agreements, and providing ongoing corporate advisory services. This ensures that the scheme maintains the highest standards of legal compliance while safeguarding stakeholder interests. With EGP’s oversight, WI Edu not only meets regulatory expectations but also builds trust and confidence among stakeholders, reinforcing its commitment to transparency and ethical practices.

Smart Interest, Smarter Education

At the heart of WI Edu’s framework of the WI Investment Hybrid Interest Scheme, a financial-educational model offers subscriptions at RM2,000 and full capital redemption at the end of the 15-year scheme period. Returns are modest, with an estimated annualised rate of return above five percent (5%+). This reflects a strong emphasis on sustainable financial stewardship over speculative gains. At first glance, you might think it resembles another financing pitch, but WI Edu’s proposition is far more compelling upon my closer examination. The raised funds are strategically ploughed back into developing high premium quality professional courses, ensuring that education remains relevant and aligned with industry demands, especially in recent trends involving high-demand fields such as Artificial Intelligence, Cybersecurity, and Digital Marketing. Beyond returns, subscribers also benefit from redeemable credit hours, which can be used to enroll in WI Edu’s specialised training programmes or professional courses.

This innovative hybrid model allows subscribers to double their benefits, earning financial returns while securing access to industry-leading education. WI Edu focuses on skill-based learning that directly enhances career opportunities, ensuring that participants not only grow their wealth but also their professional capabilities. In other words, this innovative solution creates a circular ecosystem where financing generate tangible educational advancements, thereby reinforcing the value chain for subscribers and learners alike.

To meet the demands of today’s rapidly evolving industries, WI Edu offers a diverse portfolio of cutting-edge courses designed to equip learners with future-proof skills.

Key courses under WI Edu’s portfolio include:

• Artificial Intelligence & Machine Learning – Master artificial intelligence (AI) technologies and their practical applications in today’s high-demand tech industry.
• Data Science & Big Data Analytics – Learn to transform complex data into actionable business insights using advanced analytical tools.
• Digital Marketing & Social Media Strategies – Develop comprehensive digital marketing skills and the latest trends to drive engagement and business growth in the online space.
• Cybersecurity & Data Protection – Understand the essentials of cybersecurity and build expertise in protecting digital assets and infrastructure in an increasingly connected world.

Moreover, WI Edu continuously updates its course offerings to ensure relevance in an ever-evolving job market. By focusing on future-proof skills, WI-HIS prepares learners for sustainable career growth.

Regulated for Security and Transparency

To ensure trust and governance, WI Edu has adopted a blockchain-enabled subscription management platform through its collaboration with MyKapital. MyKapital upholds strict reliability as it exclusively features schemes approved by CCM, ensuring that all of its offerings comply with regulatory standards and provide a robust and secure environment against fraudulent practices. This system provides real-time tracking, one-click performance reporting, and secure transactions, reinforcing WI Edu’s commitment to transparency.

WI Edu’s compliance with the Interest Schemes Act 2016 ensures that all operations are monitored by regulatory bodies, providing stakeholders with peace of mind. The legal advisory team at Enho Grace & Partners a fully-fledged and dynamic law firm, plays a crucial role in maintaining this compliance. Their expertise ensures that WI Edu’s operations adhere to the highest ethical standards, with drafting agreements, providing ongoing corporate advisory services, and safeguarding stakeholder interests. This partnership reinforces WI Edu’s commitment to transparency, accountability, and regulatory excellence, further solidifying trust in its innovative education and financial model.

Breaking Barriers in Education Financing

The introduction of WI-HIS is expected to reshape Malaysia’s education landscape, offering a sustainable financing solution that benefits both learners and stakeholders. Unlike conventional student loan models, this interest scheme eliminates debt accumulation while providing participants with real financial incentives to upskill and remain competitive in the job market.

With the increasing demand for specialised education in fields like artificial intelligence, WI Edu ensures that its students are equipped with knowledge that is applicable and in-demand. The scheme also offers an alternative to student loans, which often leave graduates burdened with financial debt before they even enter the workforce.

The Future of Education is Here

With a vision to become Malaysia’s leading licensed education institution, WI Edu is continuously expanding its impact by:

• Enhancing course accessibility through digital platforms and hybrid learning models, ensuring that quality education reaches even the most underserved communities.
• Developing emerging industry courses in high-demand fields equipping learners with the skills needed to thrive in a rapidly evolving global economy.
• Establishing state-of-the-art education facilities that meet international accreditation standards, providing students with world-class learning environments and resources.
• Strengthening regulatory compliance to ensure continued transparency and security for all stakeholders, reinforcing trust in WI Edu’s innovative model.

Through its commitment to regulatory compliance, financial security, and academic excellence, WI Edu’s WI-HIS stands as a revolutionary model that could redefine how education is funded, not just in Malaysia, but across the Asian region. By seamlessly integrating professional education with sustainable financial solutions, WI Edu is paving the way for a future where education is both accessible and empowering, creating a skilled and competitive workforce ready to tackle the challenges of tomorrow.

Transforming Lives, Building a Nation

WI Edu is not just transforming individual lives—it’s contributing to Malaysia’s economic growth by creating a skilled and competitive workforce. By equipping learners with future-proof skills in high-demand fields, WI Edu is addressing critical gaps in the job market and preparing Malaysians to thrive in a rapidly evolving global economy.

This initiative is particularly impactful in a country like Malaysia, where the demand for specialized skills in areas like fintech, blockchain, and sustainability is growing exponentially. By aligning education with industry needs, WI Edu is not only empowering individuals but also driving national progress.

Pioneering Regional Recognition

WI Edu has been honoured and listed by ASEAN Records as “ASEAN’s First Education Sector Interest Scheme Registered under Malaysia’s Companies Commission (SSM)” – a distinguished recognition among the 10 ASEAN member states. This prestigious accolade, celebrated at a landmark ceremony in Bangkok, underscores WI Edu’s pioneering role as the first institution to successfully integrate education with a secure, regulated investment model across Southeast Asia. The recognition highlights the institution’s unwavering commitment to innovation, transparency, and regional leadership in redefining education financing throughout the ASEAN community.

A Call to Action for Learners and Stakeholders

In an era where education costs are escalating and the demand for specialised skills is at an all-time high, WI Investment Hybrid Interest Scheme emerges as a transformative solution. For aspiring professionals, it offers a pathway to upskill without the burden of financial strain. For stakeholders, it presents a unique opportunity to support a model that combines financial stability with meaningful educational impact. WI Edu invites individuals from all walks of life—whether you’re a learner seeking to enhance your career prospects, a stakeholder looking for sustainable returns, or someone passionate about driving financial empowerment through education—to join this groundbreaking initiative.

Participating in WI Investment Hybrid Interest Scheme is more than just a financial commitment. It’s a step toward a future where education is both a personal and financial asset. As WI Edu continues to expand its offerings, participants can look forward to an ever-evolving portfolio of tailored courses, cutting-edge learning opportunities, and innovative financial solutions designed to foster long-term success. By aligning education with financial growth, WI Edu is not only addressing the challenges of today but also shaping a brighter, more inclusive future for learners and stakeholders alike.

This historic event marks the beginning of a new era in education financing, where learning and financial empowerment come together to create lasting impact. Don’t miss this opportunity to be part of a movement that is redefining the future of education.

For more information on WI-HIS, visit www.wi-edu.com.

HANGZHOU, China, April 25, 2025 /PRNewswire/ — Twilight is the prime time for hunting, but dusk creates the most challenging conditions for traditional optics that struggle to see in the fading light. Using outdated equipment can result in missed opportunities at the vital moment, but HIKMICRO has the ultimate solution for hunting success at any light level and into the night.

Over the past year, hunters around the world have abandoned traditional optics in favour of the HIKMICRO HABROK 4K, which has revolutionized round-the-clock hunting with its unrivalled digital and thermal capability. These game-changing digital binoculars are born out of HIKMICRO’s refusal to accept the traditional twilight limitations. HABROK 4K has rewritten the rules of low-light hunting, enabling hunters to enjoy crystal-clear viewing from daylight to total darkness – it’s not just a hunting tool, it’s a movement.

HIKMICRO HABROK 4K – The First Choice Digital and Thermal Binocular for Deer Hunters

HIKMICRO developed the HABROK 4K by listening to hunters. This collaboration with the global hunting community means that HABROK 4K’s ultra-refined twilight performance is based on real-world feedback from the people who are putting their kit to the ultimate test. That’s why HABROK 4K has superseded traditional binoculars to become the go-to choice for hunters who demand the best performance in the toughest twilight scenarios.

Twilight Tracking: Outperforming Optical Binoculars

While other optics fail as the sun sinks beneath the hills, HABROK 4K rises to the challenge to become the ultimate low-light hunting companion. Outperforming traditional 10×56 binoculars with its 95% light transmission, it excels where the rest falter. Just like the wary buck emerging cautiously from cover in the fading light, HABROK 4K is now in its natural environment – cutting through the darkness to reveal the secrets of the twilight world. Where others see only blackness, HABROK 4K shows the finest detail – sharp and bright with the clearest definition.

4K UHD: Vivid Colors to Twilight

While conventional optics reduce the golden glow of sunset to murky greys, HABROK 4K reveals the great outdoors in all its glory, bringing it to life in vivid full color 4K UHD. Nothing goes unseen; the chestnut hue and fine texture of the deer’s coat, the subtle twitch of foliage on the woodland edge, and the glint of the last fiery rays catching the buck’s antlers as it pauses to sniff the cool evening air. Apart from serving as important signs for the distant hunter watching from the hill, these details add to the thrill of the hunt. Twilight is the canvas on which HABROK 4K works its magical artistry, immersing you in the beauty of nature and creating memories that will last a lifetime.

HIKMICRO EIS Stability: Precision at High Magnification

The fading light gives the buck confidence to venture from the cover of the woods. The hunter zooms in closer, tracking every cautious step as the deer leaves its woodland sanctuary to feed on the open field. Even at high (22x) magnification, HABROK 4K’s advanced Electronic Image Stabilization (EIS) keeps the view rock steady. The hunter’s hands are trembling from the exertion of the climb and the excitement of encountering such a worthy adversary, yet the image is unfaltering. A distant target and thumping pulse make no difference, the view through HABROK 4K remains smooth and stable, leaving the hunter free from distraction and fully focused on the drama of the twilight hunt.

HABROK 4K is an All-In-One Solution: Making Easy Work of Day, Night and Twilight

The buck moves behind a rocky outcrop, forcing the hunter to shift position to maintain visual contact. The HABROK 4K is light and compact, combining all viewing options in a single package. Free from the burden of carrying multiple optics, the hunter moves with ease to follow his quarry.

From a new vantage point, the hunter switches HABROK 4K from full-color 5.5-22×60 binocular to thermal viewing. The buck’s heat profile stands out like a beacon and the hunt resumes.

Now the hunter switches HABROK 4K to night mode, utilizing its integral IR illuminator to banish the darkness. A pin-sharp monochrome image confirms that this is the beast the hunter wants. HABROK 4K’s 1000m built-in laser rangefinder reveals exact distance to target. The hunter takes aim and the twilight adventure comes to a successful conclusion as the moon rises over the wild landscape.

Twilight is the ultimate test in the hunt for the last five minutes, HABROK 4K has passed with flying colors.

HIKMICRO — Pioneering the Future, One Sunset at a Time

The hunt reaches its most critical point during the magical moments between day and night. HABROK 4K becomes an essential tool for success in these vital final five minutes of daylight, buying the hunter valuable extra time when traditional binoculars are no longer of use.

With superior low-light performance, full-color 4K UHD imaging, and stability powered by advanced EIS technology, HABROK 4K continues to provide clear viewing in the fading light – when successful hunters need it most. Whether watching a buck as it creeps out from cover or tracking a deer moving swiftly across a twilight field, HABROK 4K ensures that no detail is missed. Own the hunt by entering the new season with the No.1 choice for all-day, all-light hunting excellence: HABROK 4K.

The Legacy Continues – New HABROK 4K model coming in May

HIKMICRO never stands still and works tirelessly to deliver the best digital and thermal hunting solutions on the market.

The next step in the journey of all-light domination is a 4K upgrade for the HABROK HQ35L 5.5-22x. This model has been refined in line with feedback received direct from leading deer hunters. Breathtaking day, twilight and night viewing are ensured by a 640 thermal detector with 20mK NETD and 4K UHD image resolution. The long list of features includes 250m identification range, 1000m laser range finder, detachable IR illuminator, video and audio recording. HABROK 4K truly is the all-in-one deer hunting solution, delivering the highest level of performance by day and during the vital minutes of twilight.

Share Your Twilight Highlights and Bag a Binocular Harness

Join the movement by using the #Last5minsofdaytimedeerhunting tag when you share your twilight hunting highlights with the HABROK 4K on social media.

HIKMICRO is even offering the chance to get a free binocular harness while supporting international wildlife conservation. To take part in the Bag the Deal, Share the Care offer, simply purchase the HIKMICRO HABROK 4K HE25L/LN 5.5-22×60 from April 22 to June 30 2025 and complete registration via the official HIKMICRO website: https://www.hikmicrotech.com. You get a free binocular harness and HIKMICO will donate 1€ to The International Council for Wildlife Conservation so you can share the care while owning the #Last5minsofdaytimedeerhunting.

Kickoff Trailer and Gameplay Details Revealed

LOS ANGELES, April 25, 2025 /PRNewswire/ — The hit manga-turned-anime phenomenon Kaiju No. 8 is expanding its universe with KAIJU NO. 8 THE GAME, a brand-new Kaiju-Slaying Battle RPG for smartphone and PC. Co-produced by Akatsuki Games, TOHO and Production I.G., the game immerses players in the explosive world of Naoya Matsumoto’s best-selling series. The global pre-registration is now live (excluding Mainland China), alongside the release of the full trailer and key game details.

© JAKDF 3rd Division © Naoya Matsumoto/SHUEISHA | © Akatsuki Games Inc./TOHO CO., LTD./Production I.G

With over 18 million copies in circulation in Japan and a worldwide fanbase, Kaiju No. 8 is one of the most acclaimed series in recent years. The upcoming game brings its massive scale and intensity to life, letting players experience exhilarating attacks with intuitive controls as they battle towering Kaiju in fast-paced, cinematic combat that stays true to the heart-pounding action of the original story.

Offering a fresh spin on turn-based combat, KAIJU NO. 8 THE GAME lets players crush colossal Kaiju with a game-changing blow in this Kaiju-Slaying Battle RPG. The game pairs accessible gameplay with high-impact visuals, cinematic Ultimate Moves, and high-fidelity models of titanic Kaiju that bring the world of Kaiju No. 8 vividly to life. In addition to exploring Kafka Hibino’s story, the game features an all-new original storyline, expanding the lore and deepening the universe for fans.

Kickoff Trailer and Special Broadcast Now Streaming

The Kaiju No. 8 Anime x Game Special Broadcast premiered today with the first full trailer and gameplay details. The broadcast spotlighted iconic characters from the elite Defense Force: Kafka Hibino, Mina Ashiro, Reno Ichikawa, Kikoru Shinomiya and Soshiro Hoshina, teaming up to protect Japan from calamitous Kaiju.

• Official Broadcast: https://www.youtube.com/live/PVLulQ4sQzI
• Official Trailer: https://youtu.be/FICI97NVoTw    

Pre-Register Now for Exclusive In-Game Rewards

KAIJU NO. 8 THE GAME is now open for pre-registration on the App Store, Google Play and Steam. Upon reaching each pre-registration milestone, players will be presented with exclusive in-game rewards such as a Playable Character★4 [Aiming for Greater Heights] Mina Ashiro, after the official launch. Don’t miss your chance to stand against the Kaiju — join the fight today.

Game Overview

• Title: KAIJU NO. 8 THE GAME
• Platforms: iOS App Store / Google Play / Steam®
• Price: Free-to-play (in-game purchases available)
• Supported Languages: Japanese, English, Traditional Chinese, Simplified Chinese, Korean, French
• Planning & Production: Akatsuki Games Inc. / TOHO CO., LTD. / Production I.G
• Development & Operation: Akatsuki Games Inc.
• Publisher: Akatsuki Games Inc.
• Publicity Cooperation: TOHO CO., LTD., Production I.G
• Copyright:
  © JAKDF 3rd Division © Naoya Matsumoto/SHUEISHA
  © Akatsuki Games Inc./TOHO CO., LTD./Production I.G
• Official Website: https://kj8-thegame.com
• X (formerly Twitter): https://x.com/kj8_TheGame_EN
• YouTube: https://www.youtube.com/@kj8-TheGame-EN

About Kaiju No. 8

Based on the popular manga series by Naoya Matsumoto, currently serialized on Shonen Jump+ (published by Shueisha) since 2020, the anime Kaiju No. 8 tells the story of the Japan Defense Force, an elite unit tasked with protecting civilians by eliminating the monstrous Kaiju that threaten daily life. The original manga has surpassed 18 million copies in circulation in Japan, with over 700 million total views on Shonen Jump+ as of April 2025.

The anime, which aired from April to June 2024, achieved tremendous popularity—ranking No. 1 on daily streaming charts across major platforms in Japan. A compilation of Anime Kaiju No. 8 Season 1 was released in theaters alongside the special feature Hoshina’s Day Off on March 28, 2025. The highly anticipated Season 2 is officially slated to air in July 2025.

Official Anime Website: https://kaiju-no8.net/
Official Anime X: https://twitter.com/KaijuNo8_O

About Akatsuki Games Inc.
It is our mission to connect the emotions of people around the world by putting our beliefs and “why” into games. We challenge ourselves to create global hits as a world-class game company with the highest standards of development and operation in Japan.
In addition to the experience of operating games such as Dragon Ball Z Dokkan Battle (published by BANDAI NAMCO Entertainment Inc.) and Romancing SaGa Re; Universe (published by SQUARE ENIX CO., LTD.), we are taking on the challenges of using high-end 3D graphics display and development on multiple devices. We will deliver the highest quality games for everyone around the world to enjoy.

Photo – https://laotiantimes.com/wp-content/uploads/2025/04/akatsuki_games.jpg

SHANGHAI, April 25, 2025 /PRNewswire/ — On a recent episode of Bloomberg’s China Show, David (Jingfeng) Huang, Founder, Chairman and CEO of Yatsen Holding Ltd. (NYSE: YSG), offered a revealing look into how the Chinese beauty tech company is evolving from a trend-savvy startup into a global innovation leader.

From a growing portfolio of brands to deep investments in science and R&D, Huang positioned Yatsen as a rare hybrid—both agile and deeply rooted in long-term thinking. His message was clear: beauty is being redefined, and Yatsen intends to lead the next era.

A Vision to Build a Tech-Driven Beauty Powerhouse

Founded in 2016, Yatsen first captured attention through Perfect Diary, now a mainstream brand in China. Since then, the company has expanded to 11 brands, spanning mass, masstige, and premium tiers.

Its lineup includes France’s Galenic, focused on cellular anti-aging, the sensorial British skincare brand EVE LOM, and dermatologist-backed Dr.Wu. Together, these brands reflect a deliberate strategy: address varied consumer needs with credible, differentiated propositions.

“Our vision was always to build a next-generation beauty tech company,” Huang explained. “From trend-driven to science-backed, we now offer products across all major segments—what unites them is innovation.”

China’s Beauty Consumers: Smart, Selective, and Innovation-Hungry

The domestic beauty market in China is vast—valued at over RMB 400 billion—yet remains fragmented. Even the top players only command single-digit market shares, giving agile innovators room to grow.

Despite recent macro challenges, Huang is confident: “Chinese consumers are still highly willing to pay—as long as the product truly delivers.”

That belief led to one of Yatsen’s breakout hits: the Biolip Essence Lipstick. Priced similarly to global luxury brands, this hybrid product combines high-performance color with skincare benefits, including patented ingredients that stimulate collagen and reduce lip wrinkles.

“It’s not just makeup. It’s biotech in a lipstick,” Huang said. “And the market responded—we’ve seen strong repurchase and loyalty.”

Science-Led Premiumization: A Strategic Pivot

Yatsen’s transformation goes beyond branding. In 2021, the company initiated a strategic shift: lean harder into skincare, R&D, and innovation-led premiumization. The move was both ambitious and risky, as it involved restructuring operations, reallocating capital, and riding out a tough market cycle.

“Turning around a public company isn’t easy,” said Huang. “But we knew where the market was going—toward science-backed, benefit-driven beauty. We invested over $80 million in R&D, filed 240+ patents, and published in top-tier journals like Nature Medicine and Science Bulletin.”

He added that 3% of Yatsen’s revenue is now allocated to R&D—putting the company among global leaders in innovation spend ratio in the beauty category.

Profitability Resumed, Market Confidence Growing

While Yatsen’s stock price has yet to return to IPO levels, Huang emphasized the fundamentals are stronger than ever.

“Since last quarter, investor feedback has been increasingly positive. But more important than sentiment is performance—we’ve resumed profitable growth, with a long-term focus on value creation,” he said.

The turnaround, built on disciplined brand building and product innovation, has earned Yatsen growing respect among long-term investors.

“We believe the equity market is a weighing machine over time. Our job is to do the right things—R&D, great products, strong brands—and the value will follow.”

Resilience in a Volatile Global Landscape

Huang also addressed concerns around trade and supply chain disruptions, particularly in light of global tariff tensions.

While the beauty industry is highly globalized, Yatsen has insulated itself well. Most of its components and ingredients are sourced domestically, and its primary market remains mainland China.

“We’re not immune, but we’re well-positioned,” he said. “We monitor risks—supplier stability, cross-border issues—but our current exposure is manageable. Still, we stay agile.”

When asked whether cost increases from potential tariffs would be passed on to consumers, Huang pointed to the brand’s focus on delivering value, not just price.

“Consumers are smart. Post-COVID, they’re more price-sensitive, but they’re not chasing the lowest price. They want high value—products that justify their cost.”

A Different Playbook From Global Competitors

Huang believes that Yatsen’s unique blend of local insight and global scientific ambition sets it apart from multinationals struggling to regain ground in China.

“We’re not just following trends—we’re deeply embedded in where Chinese consumer preferences are heading,” he said. “Biotech, neuroscience, ingredient innovation—this is where we’re betting big.”

Yatsen is already seeing results from this strategy with loyal followings for products under brands like Galenic and high-performance serums featuring vitamin A and C.

In a nod to its future direction, Huang revealed that Yatsen is now exploring neuroscience applications in skincare—a niche with massive long-term potential.

Capital Strategy: Transparency, Optionality, and Growth

On the capital markets front, Huang acknowledged investor concerns around ADR delistings and so on. But Yatsen is taking a disciplined, transparent approach.

The company completed a $200 million share buyback, reinforcing confidence and alignment with shareholders.

Yatsen represents a rare blend of scale, agility, and innovation depth. With proven market traction, a science-led product pipeline, and a profitable operating model, the company is positioned to capture long-term share in a fragmented, fast-evolving industry. In terms of Yatsen’s vision,  “We’re not just making beauty products,” Huang concluded, “We’re inventing the future of beauty—and we’re just getting started.”