Tencent Cloud EdgeOne Contributes its Key Capabilities into 3GPP Core Standards, Sparking a New Wave of Technological Advancements
HONG KONG, April 7, 2025 /PRNewswire/ — Tencent Cloud, the cloud business of global technology company Tencent, today announced the first-time inclusion of two of its EdgeOne capabilities: Data Boosting and Rate Limitation into the core Technical Specifications of 3GPP – the world’s largest global standards organization for mobile communications.
Tencent Cloud EdgeOne Contributes its Key Capabilities into 3GPP Core Standards, Sparking a New Wave of Technological Advancements
Since 2018, Tencent Cloud has actively participated in 3GPP standard setting and has led multiple global standard projects in fields such as multimedia network transmission, contributing hundreds of standard proposals in total. The inclusion of the two EdgeOne capabilities into the global standards also signifies that Tencent Cloud has reached a leading global level in the field of edge security acceleration.
Tencent Cloud EdgeOne is the first truly integrated edge security acceleration platform in China based on a new architecture. It provides comprehensive security protection, network and application performance acceleration, leading edge computing, and comprehensive monitoring and operational analysis capabilities.
The Data Boosting leverages Tencent Cloud’s edge nodes distributed across global availability zones, caching content on nodes closer to users. This minimizes issues such as network latency, connection errors, and network delays, helping users quickly enable network, page, and file optimization with one click, thereby handling service access requests in a faster, more stable, and secure manner.
After the Data Boosting solution was incorporated into the 3GPP core technical specifications TS 23.501/502/503, third-party applications and CDN acceleration nodes can make on-demand acceleration requests to the operator’s mobile network through standardized interfaces, meeting Quality of Service (QoS) requirements in real time, further reducing access latency and improving response speed.
Rate Limitation is used to distinguish normal client access from malicious access, maintaining site security by selecting appropriate statistical methods, limiting thresholds, and disposal methods. The inclusion of this capability in the 3GPP standards will encourage mobile network operators to provide information about internal speed limits, allowing third-party applications and Content Delivery Network (CDN) acceleration nodes to optimize relevant strategies, thereby reducing risks related to malicious resource usage, service abuse, and data leakage.
As mobile communication networks increasingly adopt cloud technologies, service architectures in the internet sector are gradually becoming essential infrastructure for mobile communication networks, and the integration of cloud and networks is accelerating globally.
In this context, Tencent Cloud EdgeOne continually refines its product by integrating research and development practices with industry development needs, garnering numerous authoritative certifications. Previously, EdgeOne has been recognized as a Representative Vendor in Gartner’s “Market Guide for DDoS Mitigation Solutions”, “Market Guide for Cloud Web Application and API Protection”, and “Market Guide for Edge Distribution Platforms”, and is named as a Major Player in the “IDC MarketScape: Worldwide Edge Delivery Service 2024 Vendor Assessment”.
Simultaneously, leveraging its leading technology capabilities, EdgeOne has been implemented in typical scenarios across multiple industries such as finance, gaming, social entertainment, and e-commerce retail, becoming the first choice for top global clients expanding overseas and entering China. For example, in the gaming sector, 87% of the top 30 gaming companies in China use EdgeOne to handle millions of concurrent downloads; among the top 10 revenue-generating gaming companies in Korea, EdgeOne solutions have an 80% adoption rate. EdgeOne’s global nodes, paired with its innovative architecture, help accelerate game server access by over 30%, increase download speeds by an average of 50%, and boost first-day engagement by 20%.
According to EdgeOne product team, the inclusion of Tencent Cloud EdgeOne’s two core capabilities in the world’s most authoritative communication standards not only promotes further integration of technologies like CDN and mobile communication networks with international standards but also fosters a healthy industry ecosystem among application service providers, operators, and end users. End-to-end performance optimization will significantly enhance user experience.
As the four major product segments—Edge Acceleration, Edge Security, Edge Media, and Edge Development—continue to mature, EdgeOne will leverage Tencent’s more than 20 years of deep expertise in network and audio & video technologies to offer more diverse technical solutions to global users, aiding more enterprises in achieving sustainable and high-quality development.
About Tencent Cloud:
Tencent Cloud, one of the world’s leading cloud companies, is committed to creating innovative solutions to resolve real-world issues and enabling digital transformation for smart industries. Through our extensive global infrastructure, Tencent Cloud provides businesses across the globe with stable and secure industry-leading cloud products and services, leveraging technological advancements such as cloud computing, Big Data analytics, AI, IoT, and network security. It is our constant mission to meet the needs of industries across the board, including the fields of gaming, media and entertainment, finance, healthcare, property, retail, travel, and transportation.
MDRT Sponsors 29th Asia Insurance Industry Awards
New sponsorship showcases the organization’s commitment to growing the financial services profession in Asia.
SINGAPORE, April 7, 2025 /PRNewswire/ — MDRT (Million Dollar Round Table), The Premier Association of Financial Professionals®, is proud to announce its sponsorship of the Asia Insurance Review‘s 29th Asia Insurance Industry Awards’ (AIIA) “Life Insurance Company of the Year” category.
For more than a decade, MDRT has worked with the Asia Insurance Review to support and promote the financial services profession. Its new AIIA sponsorship reinforces MDRT’s commitment to the growth of companies and advisors across the region and celebrating their success.
“MDRT offers vital opportunities for top-performing financial professionals to continue to learn and grow,” said Carol Kheng, ChFC, 2025 MDRT President. “As part of our commitment to strengthening the profession across Asia and worldwide, we are proud to sponsor the 2025 AIIA, and we will continue to engage our supporting companies and members in meaningful ways to help them achieve greater success.”

For 98 years, MDRT has been a member-driven network of leading insurance and financial services professionals.
While MDRT membership requirements have a foundation in life insurance, they have expanded into more comprehensive client protection and financial planning. By embracing diverse distribution channels—agency, brokerage, bancassurance, and open-architecture partnerships—MDRT’s relevance and importance have grown across global markets, especially in Asia. MDRT is excited to drive further growth in the region through several endeavors, including its AIIA sponsorship.
For 98 years, MDRT has been a member-driven network of leading insurance and financial services professionals who serve their clients with the highest standards of ethics, knowledge, service and productivity. Today, MDRT has nearly 90,000 members worldwide, and nine Asia-Pacific markets are among the top 10 in total MDRT membership.
MDRT opened a new Asia-Pacific headquarters in Singapore in 2023 to better serve its members and companies in the region. It liaises with MDRT’s U.S. headquarters and satellite offices in China and India to improve member resources and benefits and support local and regional leaders with events across Asia.
Among upcoming events is the MDRT Global Conference to be held 24-27 August 2025 in Macau, China. With an emphasis on subject matter specific to the Asia-Pacific region, the MDRT Global Conference brings members together to recognize and celebrate their achievements, utilizing culturally resonant experiences that deepen engagement from member to company.
About MDRT
MDRT (Million Dollar Round Table) The Premier Association of Financial Professionals®, is a global, independent association of the world’s leading life insurance and financial services professionals from more than 700 companies in 80 nations and territories. MDRT members demonstrate exceptional professional knowledge, strict ethical conduct and outstanding client service. MDRT membership is recognized internationally as the standard of excellence in the life insurance and financial services business. For more information, please visit www.mdrt.org.
Dachser grows through acquisitions
- Group revenue increased by 13 percent in 2024.
- Record investments totaling around EUR 490 million. Almost EUR 400 million in additional investments planned for 2025.
- Contract logistics grew by almost 720,000 additional pallet spaces.
HONG KONG, April 7, 2025 /PRNewswire/ — Global logistics provider Dachser grew significantly in 2024, with sales growth of 13 percent lifting revenue above the 8 billion mark to EUR 8.027 billion. The family-owned company also recorded significant year-over-year increases in other key figures such as headcount (+3,300), locations (+56), and pallet spaces in its warehouses (+720,000).
Dachser grew significantly in 2024, with sales growth of 13 percent lifting revenue above the 8 billion mark.
This growth is largely due to the acquisitions of DACHSER & FERCAM Italia, Frigoscandia, and Brummer, which will appear on the balance sheet for the first time in 2024. In purely organic terms, i.e., excluding acquisitions, Dachser grew by 4.7 percent compared to the previous year. This was driven by resilience in its European groupage network and rate increases in air and sea freight. Transported volumes rose by 7.6 percent to approximately 83.2 million shipments, while tonnage increased by 10.2 percent to some 44.1 million.
Business development would have been more dynamic, but there was a lack of growth impetus from Germany and Europe: “High costs, weak industrial production, and a decline in personal consumption have also had an impact on our business. Moreover, the many crises we face around the world today have been a constant stress test for our customers, and hence also for us,” says Burkhard Eling, Dachser CEO.
Investing during the crisis strengthens competitiveness
Dachser used its financial stability and strength to make significant investments. In 2024, the logistics provider doubled its year-over-year expenditure on company acquisitions, network locations, its workforce, digital innovation, and climate action, such as the expansion of e-mobility, to some EUR 490 million. Additional investments of almost EUR 400 million in Dachser’s network are planned for 2025. “Those who act during a downturn to invest wisely and consistently will enter the next upturn with the wind in their sails,” Eling says. “In the past, we’ve emerged stronger and more competitive from crises by following this countercyclical business policy. That will happen again this time around.“
Dachser’s workforce grew in 2024 by more than 3,300 people to a total of approximately 37,300. The number of locations increased by 56 to 433 worldwide. This also reflects the previous year’s acquisitions in Italy, Northern Europe, Germany, and Austria. The joint venture in Japan, which was launched in 2024, has also been included for the first time.
Business development in detail
Dachser’s Road Logistics business field—which comprises the transport and warehousing of industrial and consumer goods (European Logistics) and food (Food Logistics)—increased its revenue by 10.9 percent to EUR 6.4 billion in 2024.
The European Logistics business line increased its revenue by 8.1 percent to around EUR 4.8 billion. The number of shipments handled rose by 6.5 percent and tonnage by 2.8 percent. Developments at Dachser’s European business units were driven by high cost pressure in key industries, growing price sensitivity among customers, and intensified competition due to weak demand for transport and warehousing. “The fact that we were able to grow not only through acquisitions, but also organically in a stagnating market, illustrates the trust our customers place in the high reliability and quality of our network,” Eling says.
The Food Logistics business line has taken on a new European dimension thanks to the integration of Müller in 2023 and of Frigoscandia and Brummer in 2024. Revenue increased by exactly 20 percent to some EUR 1.7 billion, shipments grew by 14.3 percent to approximately 12.4 million, and tonnage rose by 31.5 percent to some 13.9 million metric tons. Eling says: “We’ve acquired companies that have successfully opened up business areas beyond fresh food logistics, that address additional customer segments and markets in Europe, and not least that have significant truck fleets of their own. All of this is part of our new strategic market positioning for Dachser Food Logistics.”
Revenue in the Air & Sea Logistics business field rose by exactly 22 percent to around EUR 1.6 billion in 2024. Here, Dachser benefited mainly from short-term special developments that caused freight rates in air and sea freight to rise. These include the crisis with capacity bottlenecks on the Red Sea and the e-commerce business between China and Europe.
Contract logistics, or the combination of transport, warehousing, and customer-specific value-added services, also played an important role in Dachser’s growth strategy in 2024. Expansion investments together with the capacity of the acquired companies increased the number of pallet spaces by around 720,000 to a total of 3.8 million. Dachser customers can now take advantage of warehouse services at 190 locations worldwide.
Eling expects 2025 to be another highly challenging year for logistics, with only limited growth stimulus from Europe. “We can see that economic performance in Europe is largely stagnating and is accompanied by capacity adjustments, some of them painful. This also means that we have to deal with transformation processes in key industries such as the automotive industry and energy-intensive sectors such as the chemical industry.” Moreover, there are increases in global uncertainties and the danger of economic slumps due to protectionism, the threat of tariffs and counter-tariffs, as well as geopolitical conflicts.
Against this backdrop, it’s important for Dachser to achieve growth outside Europe. “We will increasingly focus our attention on strengthening our presence in the Americas and Asia and connecting these markets with our unique competitive advantage: our European groupage network. Because the broader our global footprint, the greater our resilience,” Eling says.
Overview of revenue:
|
Net revenue in EUR million |
2024 |
2023 |
Change in 2024 |
|
Road Logistics |
6,440 |
5,806 |
+10.9 % |
|
European Logistics |
4,785 |
4,426 |
+8.1 % |
|
Food Logistics |
1,655 |
1,380 |
+20.0 % |
|
Air & Sea Logistics |
1,587 |
1,300 |
+22.0 % |
|
Group |
8,027 |
7,106 |
+13.0 % |
Further press releases from Dachser can be found here: https://www.dachser.com/en/mediaroom/index
In the DACHSER magazine, you will regularly find up-to-date reports, articles, and interviews on topics that concern us today and tomorrow: magazine.dachser.com
About Dachser
Dachser, a family-owned company headquartered in Kempten, Germany, provides transport logistics, warehousing, and customized services in two business fields: Dachser Air & Sea Logistics and Dachser Road Logistics. The latter consists of two business lines: Dachser European Logistics and Dachser Food Logistics. Comprehensive contract logistics services and industry-specific solutions round out the company’s range. A seamless shipping network—both in Europe and overseas—and fully integrated IT systems ensure intelligent logistics solutions worldwide.
Thanks to some 37,300 employees at 433 locations all over the globe, Dachser generated consolidated net revenue of approximately EUR 8 billion in 2024. The same year, the logistics provider handled a total of 83.2 million shipments with a tonnage of 44.1 million metric tons. Country organizations represent Dachser in 43 countries. For more information about Dachser, please visit dachser.com
In the DACHSER magazine, you will regularly find up-to-date reports, articles, and interviews on topics that concern us today and tomorrow: magazine.dachser.com
Rain Complicates Recovery in Quake-hit Myanmar as Death Toll Rises

AFP – Rain is compounding misery and presenting new hurdles for relief efforts on 6 April in Myanmar, where state media reported the death toll from a devastating earthquake has risen to nearly 3,500 people.
The 7.7-magnitude quake struck on March 28, razing buildings, cutting off power and destroying bridges and roads across the country.
Damage has been particularly severe in the city of Sagaing near the epicenter, as well as in Mandalay, Myanmar’s second city with more than 1.7 million residents.
State media in the military junta-led country now say that the earthquake has caused 3,471 confirmed deaths and injured 4,671 people, while 214 remain missing.
With people either having lost their homes entirely or reluctant to spend time in cracked and unstable structures, many residents have been sleeping outside in tents.
Around 45 minutes of heavy rain and winds lashed tent cities Saturday evening in Mandalay, according to the UN Development Programme.
People and their belongings were soaked because of a shortage of tarpaulins, Tun Tun, a programme specialist at the UN agency, told AFP.
There are also fears destroyed buildings will subside and complicate body recovery efforts.
Following less intense showers Sunday morning, the temperature is due to climb to 37 degrees Celsius.
“The weather is very extreme,” Tun Tun told AFP, with further rain forecast.
Aid experts warn that rainy conditions and scorching heat increase the risk of disease outbreaks at outdoor camps where victims were in temporary shelter.
United Nations aid chief Tom Fletcher said that food, water, and power repairs were needed urgently, in a video filmed in Mandalay and posted to X on Sunday.
Many people in the area are still without shelter, he said, describing the scale of damage in the area as “epic”.
“We need to get tents and hope to survivors as they rebuild their shattered lives,” Fletcher wrote in another post.
Ongoing Attacks, Aftershocks
Myanmar has been ruled by junta leader Min Aung Hlaing since 2021, when his military seized power in a coup that overthrew the civilian government of Aung San Suu Kyi.
International efforts to provide quake relief in the Southeast Asian country of more than 50 million people have been complicated by unreliable communication networks and infrastructure heavily damaged by four years of civil war.
Even before the recent quake, the humanitarian crisis in the country was severe, with the persistent, multi-sided conflict displacing 3.5 million people, according to the UN.
The UN said on 4 March that since the earthquake, the junta continued to conduct dozens of attacks against rebel groups, including at least 16 since Wednesday when the military government announced a temporary ceasefire.
Fletcher held discussions with the foreign ministers of Thailand and Malaysia on Saturday for what he called a “practical meeting” centred on “strong, coordinated, collective action” to save lives in Myanmar.
Aftershocks have also continued as long as a week after the initial tremors, with a 4.7-magnitude quake striking just south of Mandalay late Friday, according to the United States Geological Survey.
Min Aung Hlaing was in Bangkok on Thursday and Friday, on a rare foreign trip to attend a regional summit that saw him meet with leaders including the prime ministers of Thailand and India.
The general’s attendance at the summit prompted protest, with demonstrators at the venue displaying a banner calling him a “murderer” and anti-junta groups condemning his inclusion.
© Agence France-Presse
PU Prime’s Commitment to Myanmar: Aiding Recovery Beyond the Markets
SINGAPORE, April 7, 2025 /PRNewswire/ — In the wake of the catastrophic 7.7-magnitude earthquake that struck Myanmar, PU Prime is stepping up to support the nation in its time of need. As part of our commitment to making a tangible difference beyond our financial services, we are providing critical food assistance to those affected by the disaster.
To address the urgent need for food, PU Prime is dispatching vital supplies, such as sardines in tomato sauce, instant chicken porridge cups, and a variety of instant bowl noodles, including seafood and chicken flavors. These ready-to-serve meals are designed to offer swift relief to those displaced by the earthquake. Working in coordination with the Embassy of Myanmar, we are ensuring that the aid reaches the communities most in need, providing them with essential sustenance during this challenging time.
“The tragedy in Myanmar is heartbreaking, and our thoughts are with all those affected,” said a spokesperson from PU Prime. “While we are a financial services provider, we stand with the people of Myanmar in this crisis, offering aid to bring comfort and support.”
The earthquake has left thousands homeless and in urgent need of food, water, and shelter. PU Prime’s contribution is part of an ongoing effort to provide essential relief and show solidarity with Myanmar’s people.
At PU Prime, our responsibility goes beyond the financial markets. We are committed to creating a positive impact in the communities we serve and ensuring our global presence leads to meaningful actions where needed most.
As recovery efforts continue, PU Prime remains dedicated to supporting relief initiatives. Our thoughts are with Myanmar during this difficult time.
For more information on PU Prime’s initiatives, please visit PU Prime’s ESG page.
About PU Prime
Founded in 2015, PU Prime is a leading global fintech company providing innovative online trading solutions. Today, we offer regulated financial products across various asset classes, including forex, commodities, indices, and shares. Committed to providing advanced technology and educational resources, PU Prime supports traders and investors at every stage, from beginner to professional. With a presence in over 200 countries and exceeding 40 million app downloads, PU Prime is dedicated to enabling financial success and fostering a global community of empowered traders. Discover PU Prime’s latest promotions and join us for a fruitful trading journey today.
Philips Applauded by Frost & Sullivan for Improving Imaging Quality and Efficiency in Healthcare with Its CT 3500 Imaging Solution
Philips CT 3500, a scalable, adaptable, and durable imaging solution, improves efficiency and care quality, optimizes patient and user experience, and enhances clinical outcomes and operational efficiency.
SAN ANTONIO, April 7, 2025 /PRNewswire/ — Frost & Sullivan recently assessed the AI-enabled CT systems industry and, based on its findings, recognizes Philips with the 2024 Asia-Pacific New Product Innovation Award. Over the last 130 years, the company has transformed from a manufacturer of affordable incandescent light bulbs into a global leader in health technology. Headquartered in Amsterdam, the company focuses on providing better care for more people through innovative solutions across the healthcare continuum, from healthy living and disease prevention to precision diagnosis, personalized treatment, and home care. Philips aims to improve 2.5 billion lives annually by 2030, including 400 million in underserved communities. The company drives value-based care through advanced diagnostic imaging, image-guided therapy, patient monitoring, and health informatics. Philips emphasizes sustainability, long-term partnerships, and patient outcomes, delivering devices that offer value over a 10-year or more life cycle. This strategy highlights Philips as a global leader in health technology, focusing on ethical practices, sustainable healthcare, and impactful innovation that enhances patient care.
Over the last 130 years, the company has transformed from a manufacturer of affordable incandescent light bulbs into a global leader in health technology.
Philips CT 3500 addresses the operational challenges of healthcare facilities, especially those in regions with growing patient populations. Its design allows for higher patient throughput without demanding significant increases in power or space, enabling hospitals with limited resources to manage larger patient loads efficiently while maintaining high standards of care. The Philips CT 3500 includes automation features that can help improve workflow efficiency and assist in streamlining the scanning process Precise Position uses a camera to enhance the vertical patient orientation accuracy by 50% and reduces positioning time by up to 23% compared to manual operations.1 Precise Planning suggests the scan area and Exam Card based on patient anatomy, for enhanced efficiency in exam prep and inter-operator consistency. Additionally, Precise Intervention offers automated setup and guidance support for tissue biopsies and needle-based procedures, which can help streamline workflow efficiency. CT 3500 allows operators to achieve high-quality imaging, with AI-assisted tools helping to standardize results, regardless of the user’s experience. This user-friendly design, combined with the robust performance of the CT system, helps healthcare providers deliver reliable, consistent care even under constrained conditions.
Ojaswi Rana, best practices research analyst at Frost & Sullivan, observed, “Philips CT 3500 exemplifies the company’s global leadership and commitment to addressing diverse healthcare challenges. The system’s broad adoption across regions facing high patient volumes and logistical hurdles highlights its effectiveness and versatility. By emphasizing a unified brand identity and investing in advanced technologies like AI, Philips enhances its global presence and positions itself as a pioneer in scalable, sustainable healthcare solutions for the future.”
The Philips CT 3500, unlike traditional entry-level CT scanners, incorporates advanced technology from its premium models. High-quality components, such as image detection and tube technology, enable even entry-level devices to produce accurate and high-resolution imaging essential for precise diagnosis and treatment planning. The CT 3500 employs AI-based Precise Image reconstruction technology to provide superior image quality at low dose. This technology enhances low-contrast detectability by up to 60%, reduces noise by 85%, and lowers radiation dose by 80%.2 Additionally, it reconstructs all reference protocols in under one minute, supporting efficient operation even in the busiest radiology departments. The CT 3500 manages high patient volumes while reducing the risk of unplanned downtime. Proactive maintenance and regular component checks and replacements prevent disruptions and significant delays in care, especially in remote areas or those with heavy patient loads. As a result, it contributes to continuous operation, helps providers avoid backlogs, and keeps services running smoothly. Philips’ commitment to innovation, robust feedback mechanisms, and emphasis on reliability underscore its leadership in delivering high-quality, sustainable healthcare solutions globally.
“Philips employs a customer-focused strategy to guarantee that its products meet users’ specific desires and requirements. The company tailored its CT 3500 to accommodate various healthcare environments by incorporating adaptable design elements and user-friendly features. This customization helps meet the unique demands of different medical settings, boosting overall user satisfaction. Moreover, Philips provides ongoing education and flexible support options to ensure that operators and medical staff stay updated with the latest practices, improving their ability to use the CT 3500 effectively and efficiently,” added Rana. With its strong overall performance, Philips earns Frost & Sullivan’s 2024 Asia-Pacific New Product Innovation Award in the AI-enabled CT systems industry.
Each year, Frost & Sullivan presents this award to the company that has developed an innovative element in a product by leveraging leading-edge technologies. The award recognizes the value-added features/benefits of the product and the increased return on investment (ROI) it gives customers, which, in turn, raises customer acquisition and overall market penetration potential.
Frost & Sullivan Best Practices awards recognize companies in various regional and global markets for demonstrating outstanding achievement and superior performance in leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analyses, and extensive secondary research to identify best practices in the industry.
About Frost & Sullivan
For six decades, Frost & Sullivan has been world-renowned for its role in helping investors, corporate leaders, and governments navigate economic changes and identify disruptive technologies, megatrends, new business models, and companies to action, resulting in a continuous flow of growth opportunities to drive future success. Contact us: Start the discussion. Contact us: Start the discussion.
Contact:
Tarini Singh
E: tarini.singh@frost.com
About Philips
1 Based on Philips in-house assessment by five clinical experts, comparing manual positioning versus Precise Position in 40 clinical cases using a human body phantom.
2In clinical practice, the use of Precise Image may reduce CT patient dose depending on the clinical task, patient size, and anatomical location. A consultation with a radiologist and a physicist should be made to determine the appropriate dose to obtain diagnostic image quality for the particular clinical task. Dose reduction assessments were performed using reference body protocols with 1.0 mm slices at the “Smoother” setting, and tested on the MITA CT IQ Phantom (CCT189, The Phantom Laboratory) assessing the 10 mm pin and compared to filtered-back projection. A range is seen across the four pins, using a channelized hoteling observer tool, that includes lower image noise by 85% and improved low-contrast detectability from 0% to 60% at 50% to 80% dose reduction. NPS curve shift is used to evaluate image appearance, as measured on a 20 cm water phantom in the center 50 mm x 50 mm region of interest, with an average shift of 6% or less. Data on file.
IAB HK Digital Awards 2024 Celebrates Hong Kong’s Best in Digital Marketing, DigiSalad and Bupa Win Top Honours for AI-Powered Mobile App Campaign
HONG KONG, April 3, 2025 /PRNewswire/ — The highly anticipated “IAB Hong Kong Digital Awards 2024” concluded successfully on 18 March at Hotel ICON, celebrating extraordinary achievements in digital marketing across Hong Kong. Over 300 industry leaders, digital marketers, brand representatives, and agency professionals gathered to recognize groundbreaking campaigns and innovative use of technology in marketing.
The coveted “Best Digital Campaign of the Year” was awarded to Bupa and DigiSalad for their exceptional AI-powered “Together For Your Health & Connected Care Expo – Blua Health Mobile App” campaign. Their innovative approach to integrating AI-driven solutions resonated deeply with the judges, setting a new benchmark for digital marketing excellence in Hong Kong.
In his welcome speech, Brian Hui, Chairman of IAB Hong Kong, stated that “Embrace AI and seize the power of digital to expand new markets. That is the key to surviving in today’s fast-changing landscape”. The Guest of Honor, Tony Wong, Commissioner for Digital Policy, stressed that AI is no longer an option but has become an essential tool widely adopted across various sectors. He stated: “The Government has not reduced its investment in AI in recent years and continues to promote the active adoption of AI technologies across bureaux and departments. In the future, we hope to gradually enhance support for the industry, helping businesses utilize AI tools more effectively”.
This year, the awards expanded their scope with the addition of two new categories that reflect evolving industry trends: “Best Advocate of Social & Environmental Impact” and “Most Efficient Use of Budget Campaign“. These additions underscore the industry’s commitment to social responsibility and budget efficiency, bringing the total number of categories to eight. A total of 74 brands submitted over 200 entries, which were rigorously evaluated by a panel of 59 esteemed judges from diverse backgrounds including brands, agencies, academia, and technology platforms. Entries were assessed based on four key criteria: Strategy, Execution, Innovation/Creativity, and Results.
Key winners include:
- Best Advocate of Social & Environmental Impact (Gold): Standard Chartered Anti-Fraud Campaign (Brand: Standard Chartered Bank; Agencies: dentsu Hong Kong, Secret Tour)
- Best Branding Campaign (Gold): HSBC “Wealth Growing at Every Stage” Campaign (Brand: HSBC; Agencies: Omnicom Media Group, Saatchi & Saatchi)
- Best Use of Content Innovation (Gold): HSBC One x T1 – For Every Legendary One (Brand: HSBC; Agencies: Omnicom Media Group, Saatchi & Saatchi)
- Best Use of Data & Insights (Gold): Standard Chartered “In Times of Need” Campaign (Brand: Standard Chartered Bank; Agencies: dentsu Hong Kong, Hungry Digital)
- Best Use of Omnichannel Strategy (Gold): MTR* advertising – Taobao Double 11 Shopping Festival (Brand: Taobao; Agency: MTR* advertising – JCDecaux Transport)
- Best Use of Performance Marketing (Gold): Cathay Pacific Media-Active Ecology (Brand: Cathay Pacific; Agency: Digitas Hong Kong)
- Best Use of Technology (Gold): Together For Your Health & Connected Care Expo – Blua Health Mobile App (Brand: Bupa; Agency: DigiSalad)
- Most Efficient Use of Budget Campaign (Gold): No Clue Escape 唔知去邊亞 (Brand: AirAsia (Hong Kong & Macao); Agency: CLS Holiday (Flyagain Travel))
IAB HK Digital Awards remains the only non-profit-organized digital marketing awards event in Hong Kong, proudly supported by renowned sponsors including EternityX, Google, HKT, LinkedIn, Quantcast, Uni-China Group, and Yahoo.
Congratulations to all winners and participants for continuously pushing boundaries and setting new benchmarks in digital marketing excellence!
For high-resolution event photos, please visit here. PR Newswire is the Official Press Release Distribution Partner of IAB HK.

“Together For Your Health & Connected Care Expo – Blua Health Mobile App” from Bupa was recognized as the “Best Digital Campaign of the Year”.
About IAB HK
IAB Hong Kong is the city’s leading non-profit association dedicated to developing digital marketing standards and nurturing industry talent. Founded by comScore, Google, Meta, South China Morning Post, and Yahoo!, with PwC as a strategic partner, IAB HK represents the interests of media companies, platforms, agencies, and brands in the digital marketing ecosystem.
Full list of Winners for the 3rd edition of IAB HK Digital Awards
|
Category |
Award |
Brand / Agency |
Campaign Name |
|
Best Advocate of Social & Environmental Impact |
Gold |
Brand: Standard Chartered Bank Agencies: dentsu Hong Kong, Secret Tour |
Standard Chartered Anti-Fraud Campaign |
|
Silver |
Brand: Mannings, DFI Retail Group Agency: MTWT Communications |
Mannings ‘Safe Disposal of Unused Medicines’ Programme |
|
|
Bronze |
Brand: Bupa Agency: DigiSalad |
Together For Your Health & Connected Care Expo – Blua Health Mobile App |
|
|
Best Branding Campaign |
Gold |
Brand: HSBC Agencies: Omnicom Media Group, Saatchi & Saatchi |
HSBC “Wealth Growing at Every Stage” Campaign |
|
Silver |
Brand: Uni-China Group – Hong Kong Market Agencies: Hardchi Creative, The Bridge Agency |
Hong Kong Market Eshop Launch Campaign |
|
|
Bronze |
Brand: Ocean Park Hong Kong Agency: The Bread Digital |
Ocean Park Halloween Fest 2024 Campaign |
|
|
Merit |
Brand: Cathay Agencies: Digitas Hong Kong, Leo Burnett |
Every Move Counts |
|
|
Merit |
Brand: HSBC Agencies: Omnicom Media Group, Saatchi & Saatchi |
HSBC Make Your Next Move, Make Your Mark Brand Campaign |
|
|
Merit |
Brand: HSBC Agencies: Omnicom Media Group, Saatchi & Saatchi |
HSBC Premier Elite Launch Campaign |
|
|
Best Use of Content Innovation |
Gold |
Brand: HSBC Agencies: Omnicom Media Group, Saatchi & Saatchi |
HSBC One x T1 – For Every Legendary One |
|
Silver |
Brand: Ocean Park Hong Kong Agency: The Bread Digital |
Ocean Park Halloween Fest 2024 Campaign |
|
|
Bronze |
Brand: AirAsia (Hong Kong & Macao) Agency: CLS Holiday (Flyagain Travel Limited) |
No Clue Escape 唔知去邊亞 |
|
|
Merit |
Brand: Cathay Agency: MSL – Publicis Groupe |
Airing an Unreal OOH for Hong Kong |
|
|
Merit |
Brand: Hang Seng Bank Agency: Sunny Idea (HK) |
Hang Seng Preferred Banking – Plan Smart for Every Dollar |
|
|
Merit |
Brand: Hang Seng Bank Agency: Indigo Concept |
Hang Seng Prestige Banking: The CFO Promotion |
|
|
Best Use of Data & Insights |
Gold |
Brand: Standard Chartered Bank Agencies: dentsu Hong Kong, Hungry Digital |
Standard Chartered In Times of Need Campaign |
|
Silver |
Brand: Cathay Pacific Agency: Digitas Hong Kong |
Cathay Pacific Media-Active Ecology |
|
|
Bronze |
Brand: Cathay Agency: Digitas Hong Kong |
Data-driven audience segmentation campaign for Cathay Shop |
|
|
Merit |
Brand: Hang Seng Bank Agency: Essencemediacom Hong Kong |
Hang Seng Preferred Banking – Plan Smart for Every Dollar |
|
|
Best Use of Omnichannel Strategy |
Gold |
Brand: Taobao Agency: MTR* advertising – JCDecaux Transport |
MTR* advertising – Taobao Double 11 Shopping Festival |
|
Silver |
Brand: Asahi Agencies: dentsu Hong Kong, The Trade Desk |
Asahi Dry Crystal Launch Campaign |
|
|
Bronze |
Brand: Ocean Park Hong Kong Agency: EternityX Marketing Technology |
Le Petit Prince 80th Anniversary Galactic Voyage 小王子80周年星空遊歷 |
|
|
Merit |
Brand: Bupa Agency: DigiSalad |
Together For Your Health & Connected Care Expo – Blua Health Mobile App |
|
|
Merit |
Brand: HSBC Agencies: Omnicom Media Group, Saatchi & Saatchi |
HSBC “Unlock Real Potential” Loan Campaign |
|
|
Merit |
Brand: MTR Corporation Agency: – |
Queens’ Chill Rewards |
|
|
Best Use of Performance Marketing |
Gold |
Brand: Cathay Pacific Agency: Digitas Hong Kong |
Cathay Pacific Media-Active Ecology |
|
Silver |
Brand: Standard Chartered Bank Agencies: dentsu, Teads |
Leveraging AI Solutions to supercharge Standard Chartered’s Credit Card Acquisition strategy |
|
|
Bronze |
Brand: DBS SME Banking Agency: FABCOM |
DBS Online Business Account Opening Upgrade Lead Generation Campaign |
|
|
Merit |
Brand: Cathay Agency: Digitas Hong Kong |
Cathay Shop: How segmentation strategy refines performance marketing |
|
|
Merit |
Brand: Standard Chartered Bank Agencies: dentsu Hong Kong, Hungry Digital |
Standard Chartered “Interest-ing Moments” Digital Deposits Campaign |
|
|
Merit |
Brand: Standard Chartered Bank Agencies: dentsu Hong Kong, Hungry Digital |
Standard Chartered In Times of Need Campaign |
|
|
Best Use of Technology |
Gold |
Brand: Bupa Agency: DigiSalad |
Together For Your Health & Connected Care Expo – Blua Health Mobile App |
|
Silver |
Brand: Cathay Pacific Agencies: Digitas Hong Kong, Adzymic Dynamic Advertising Platform |
Cathay Pacific Flies High with DCO Flight Finder |
|
|
Bronze |
Brand: Hang Seng Bank Agencies: VML Hong Kong, AIR Concepts |
Hang Seng x Hazel Brand Campaigns |
|
|
Most Efficient Use of Budget Campaign |
Gold |
Brand: AirAsia (Hong Kong & Macao) Agency: CLS Holiday (Flyagain Travel) |
No Clue Escape 唔知去邊亞 |
|
Silver |
Brand: CSL Mobile Agency: – |
CSL’s Concierge “Gangpiao” Hotline |
|
|
Bronze |
Brand: Cigna Worldwide General Insurance Company Agencies: FABCOM, Hungry Digital |
When Santa’s ‘Ho Ho Ho’ Becomes ‘Ho’spital |
|
|
Best Digital Campaign of the Year |
– |
Brand: Bupa Agency: DigiSalad |
Together For Your Health & Connected Care Expo – Blua Health Mobile App |
For the full list of finalists, click here.
Appendix 1: Judge List of IAB HK Digital Awards 2024
|
Category |
Name |
Company |
Title |
|
Best Advocate for Social & Environmental Impact |
Catherine Tsui |
– |
Specialist, Social Sector and Philanthropy |
|
Francis Ngai |
Social Ventures Hong Kong |
Founder and Chief Executive Officer |
|
|
Grace Kerrison |
– |
Senior Executive, DEI & Sustainability Advocate |
|
|
Jeff Chan |
Vivaia |
COO |
|
|
Joe Jun Liao* (Lead) |
Space is Ltd. |
Co-founder + CEO |
|
|
Ken Lo |
SEED Foundation |
Chief Executive Officer |
|
|
Teddy Lui |
Alibaba Entrepreneurs Fund |
Chief Commercial Officer |
|
|
Vivian Lee |
Sino Group |
Group GM, Corporate Marketing, Communications & Sustainability |
|
|
Best Branding Campaign |
Agnes Lung |
Uni-China Group |
Executive Director & Group Chief Marketing & Digital Officer |
|
Akina Ho* (Lead) |
AllStarsWomen DAO |
Co-Founder, The Global Head of Business Consultancy & Head of Asia Pacific Chapter |
|
|
Andrea Wong |
Shangri-La Group |
Senior Vice President, Group Marketing & Communications |
|
|
Bruce Lam |
HKT |
Chief Executive Officer, Consumer |
|
|
Carmen Wong |
foodpanda Hong Kong |
Director of Marketing |
|
|
Danny Chan |
The Chinese University of Hong Kong |
Lecturer |
|
|
Tony Fu |
Vita Green Health Products Co., |
Marketing Director |
|
|
Best Use of Content Innovation |
Andrew Li |
Octopus Cards |
Deputy General Manager (Marketing) |
|
Janet Lam |
Miele (Hong Kong) |
Marketing Director |
|
|
Mingjai |
Anything But Limited |
YouTuber & Founder |
|
|
Roger Li |
Yahoo Hong Kong |
Senior Director, Ad Creative APAC |
|
|
Ronald Wong |
Tamjai International Company |
Group Chief Marketing Officer |
|
|
Tammy Ng |
Hyatt Hotels Corporation |
Vice President, Marketing, Asia Pacific |
|
|
Tim Hung* (Lead) |
Blossom Lane Communications |
Founder and CEO |
|
|
Winnie Chan |
Klook |
Marketing Director, Hong Kong & Macau |
|
|
Best Use of Data & Insights |
Alexandra Lo |
Nestlé |
Head of Digital Marketing and Consumer Engagement |
|
Andrew Chan |
Hong Kong Jockey Club |
Senior Manager, Membership Intelligence |
|
|
Cedric Delzenne |
Fifty-five the data company |
Managing Director, APAC |
|
|
Courtney Lau |
OneDegree |
Head of Growth |
|
|
Ginnie Lam |
SAP Emarsys |
Regional Vice President, Greater China & SEA |
|
|
Jingtao Ji* (Lead) |
|
Head of App & Measurement, Google Great China |
|
|
Phyllis Ma |
Hong Kong Disneyland |
Director, Sales Strategies and Customer Excellence |
|
|
Best Use of Omnichannel Strategy |
Chi Fai Leung* (Lead) |
Chow Sang Sang |
Associate Director – Omni Channel Business Integration |
|
Howell Wong |
SMCP Asia |
Regional Director, Transformation and Operations |
|
|
Isaac Kong |
DBS Bank (Hong Kong) |
Executive Director, Head of Digital, Consumer Banking Group |
|
|
Jimmy Li |
Harvey Nichols |
Head of Brand Partnership |
|
|
Mabel Lu |
Danone |
Global Vice President Digital Ecosystem & Transformation |
|
|
Paul Yuen |
The Mentholatum Company |
Marketing Director |
|
|
Teresa Fung |
MTR Corporation |
Chief Media and Business Development Manager |
|
|
Best Use of Performance Marketing |
Andy Wong |
Mandarin Oriental Hotel Group |
Regional Performance Marketing Director, Asia Pacific |
|
Bonnie Mak |
Samsung Electronics |
Associate Director, Head of eCommerce, DtC |
|
|
Cornelia Kwok |
K11 Concepts Management |
Head of Group CRM |
|
|
Matthew Li |
Decathlon Hong Kong |
Head of Brand & Marketing |
|
|
Nicole Chou |
Meta |
Director, Head of eCommerce, Greater China |
|
|
Olivier Kuziner* (Lead) |
Ekimetrics |
Managing Partner, APAC |
|
|
Tracy Cheng |
Viu |
Senior Director, Marketing & Digital Strategy, SEA |
|
|
Best Use of Technology |
Andy Ann |
NDN Group |
Founder & Chairman |
|
Anne Yeung |
OneChain |
Founder & CEO |
|
|
Arthur Chan* (Lead) |
Snowball |
Founder and CEO |
|
|
Howard Kwong |
Prudential plc |
Chief Officer, MarTech and Digital |
|
|
Kenny Chien |
Cherrypicks |
Chief Executive Officer |
|
|
Matthew Chan |
Dynamic Flywheel |
Founder & CEO |
|
|
Timothy Leung |
HKAI Lab |
Advisor |
|
|
Yvonne Leung |
Bupa |
Director of Customer Transformation & Growth |
|
|
Most Efficient Use of Budget Campaign |
Cecilia Chan* (Lead) |
Colliers |
Head of Mktg & Communications | HK & Senior Marketing Director, Asia | Valuation & Advisory Services |
|
Eric Lin |
Lee Kum Kee |
General Manager, Hong Kong, Macau & Taiwan |
|
|
Franklin Law |
Ocean Park Corporation |
Marketing Director |
|
|
SA SA INTERNATIONAL |
Director – eCommerce |
||
|
Renee Sin |
SmarTone |
General Manager, Customer Segments |
|
|
Rudi Leung |
Hungry Digital |
Founder & Director |
|
|
Sonia Tai |
Hong Kong Maxim’s Group |
Head of Business – Maxim’s Cakes & Affiliated Brands |






