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AIFIAN Releases Asia-Pacific Investment Report: Baijiu Emerges as a Strong Investment Asset

NEW YORK  , March 4, 2025 /PRNewswire/ — AIFIAN has released its 2024 Asia-Pacific investment report, highlighting key trends in liquor investment across the region. The findings reveal that Baijiu has emerged as the dominant stored liquor category among Asia-Pacific investors, reflecting unique regional preferences and growing confidence in its long-term value.

According to the report, 50% of all stored liquor investments in Asia-Pacific were in Baijiu, driven by cultural preferences for Moutai, Kaoliang, and other traditional white spirits. The strong demand for Baijiu in this market contrasts with global trends, where whisky and wine traditionally lead liquor investments. Meanwhile, whisky accounted for 35% of stored liquor, while 15% was allocated to wine, including red wine and white wine. The report underscores that Baijiu’s deep-rooted presence in Asian drinking culture has translated into strong investor confidence in its value retention and appreciation potential.

AIFIAN’s data also provides insights into the demographic characteristics of its Asia-Pacific investors. 57.07% of liquor investors in the region were male, while 42.89% were female. Additionally, the most active investment segment fell within the 30-35 age range, followed closely by the 25-30 age group, indicating that younger investors are becoming increasingly engaged in alternative asset investments. This trend suggests a shift in how younger generations perceive liquor, not just as a consumable good but as a viable investment vehicle.

“The 2024 data from AIFIAN’s Asia-Pacific report confirms Baijiu’s stronghold in the region’s liquor investment landscape,” said Yen Chang, Director of Public Relations, Asia-Pacific at AIFIAN. “While whisky and wine remain popular investment choices, Baijiu’s dominance underscores its significance as a cultural and financial asset, setting Asia-Pacific apart from other global markets.”

AIFIAN enables users to easily store and manage their favorite liquor investments, whether it be Baijiu, whisky, or wine. Through the platform, users can seamlessly purchase and store their preferred liquor without worrying about storage space. Additionally, AIFIAN facilitates a marketplace for sellers, providing liquidity for stored liquor investments.

AIFIAN is a U.S.-based alternative asset investment platform with over 700,000 users worldwide, offering a diverse range of investment opportunities in fine spirits, luxury collectibles, and other alternative assets. By combining data-driven insights with an innovative investment framework, AIFIAN provides users with the tools they need to navigate the evolving alternative asset landscape.

Prince Foundation Hosts Interview Day for Chen Zhi Scholarship Batch 4, Supporting Talented Students Facing Financial Challenges


PHNOM PENH, CAMBODIA – Media OutReach Newswire – 4 March 2025 – Prince Foundation, the philanthropic arm of Prince Holding Group, hosted the Interview Day for the fourth and final batch of the Chen Zhi Scholarship program, marking another step in its commitment to supporting Cambodian youth through education. This initiative, established by Neak Oknha Chen Zhi, Chairman of Prince Group, provides financial assistance to outstanding students through comprehensive educational opportunities.

His Excellency Dr. Chuon Chivin, Secretary of State of the Ministry of Education, Youth and Sport (8th from the right), honored the Chen Zhi Scholarship Batch 4 Interview Day as the guest of honor, joined by Mr. Gabriel Tan, Head of Prince Foundation (8th from the left), along with the foundation's management team and participating students.
His Excellency Dr. Chuon Chivin, Secretary of State of the Ministry of Education, Youth and Sport (8th from the right), honored the Chen Zhi Scholarship Batch 4 Interview Day as the guest of honor, joined by Mr. Gabriel Tan, Head of Prince Foundation (8th from the left), along with the foundation’s management team and participating students.

Held at the Prince Holding Group headquarters, the Interview Day brought together applicants from across Cambodia for a structured evaluation process, which included personal interviews, problem-solving exercises, and leadership assessments to identify the most promising candidates. Chen Zhi Scholars from Batches 1, 2, and 3 assisted in facilitating the interviews, offering guidance, and sharing their experiences with the candidates.

This year, more than 2500 applicants are competing for a place in the Chen Zhi Scholarship program, which will award 100 students with full tuition support, a monthly stipend, training programs, and internship and employment opportunities within Prince Group. The selection process aims to identify students with strong academic records, leadership potential, and a commitment to contributing to Cambodia’s development.

The event was attended by H.E. Dr. Chuon Chivin, Secretary of State of the Ministry of Education, Youth and Sport (MoEYS), as the guest of honor. H.E. Dr. Chivin stated: “This scholarship program highlights how the private sector can support Cambodia’s human capital development. The commitment of Neak Oknha Chen Zhi and Prince Foundation to education is commendable and serves as a model for others.”

Mr. Gabriel Tan, head of Prince Foundation, added: “I am proud of all the applicants. Their determination to pursue higher education gives me confidence in their ability to contribute meaningfully to Cambodia’s future.”

With the Interview Day concluded, the selection of scholars is underway. The Batch 4 scholarship recipients will be announced in mid-March.

For more information about the Chen Zhi Scholarship and Prince Foundation’s ongoing efforts in education and community development, please visit www.princefoundation.com.
Hashtag: #PrinceFoundation #ChenZhiScholarship #CSR #Education

The issuer is solely responsible for the content of this announcement.

About Prince Foundation

Prince Foundation, founded in 2015, is one of Cambodia’s leading philanthropic foundations. A member of Prince Holding Group, which is one of the largest business groups in Cambodia, the Foundation aims to work with local communities to build thriving living and working environments that elevate people’s well-being and livelihoods, following the vision: “Together, Building a Better Future for Cambodia.”

Focusing on education and youth development, healthcare, and community engagement and sports, and healthcare initiatives, Prince Foundation works with partners to deliver sustainable programs that enhance opportunities for Cambodia’s youths, build resilience in communities, and contribute to sustainable infrastructure.

The Foundation’s flagship projects are the Chen Zhi Scholarship, offering full scholarships, stipends, internships, and work opportunities to 400 Cambodian university students over a period of seven years, and Prince Horology, where aspiring Cambodian watchmakers learn the art of Swiss-style watchmaking in a state-of-the-art facility. Prince Foundation has launched more than 280 philanthropic initiatives, benefiting over 1.5 million people, with donations exceeding US$18 million.

Panda DAO Launches Megrez Mobile Ecosystem: Igniting the Convergence of Web3.0 and Advanced Manufacturing

HONG KONG, March 4, 2025 /PRNewswire/ — Hong Kong’s renowned decentralized autonomous organization, Panda DAO, recently announced the official launch of its groundbreaking Web3.0 hardware gateway—the Megrez Mobile Ecosystem. As the world’s first smart terminal deeply integrated with blockchain technology and offering one-stop crypto asset management, the Megrez smartphone has quickly captivated the market with its seamless access to decentralized exchanges (DEX), multi-chain wallets, and native mining capabilities. Securing tens of thousands of pre-orders in its first release, the device has emerged as a global phenomenon in the 2023 Web3.0 hardware landscape. Panda DAO revealed that it will expand the Megrez ecosystem to include wearable devices such as smart glasses, driving the deep integration of Web3.0 technology with advanced manufacturing and redefining the next generation of digital lifestyles.

I. Redefining Standards: Megrez Sets a New Benchmark for Web3.0 Hardware

As Web3.0 accelerates its global adoption, user demand for seamless decentralized application (DApp) experiences continues to grow. However, traditional smart devices increasingly expose weaknesses in security, compatibility, and ecosystem integration. Addressing this critical gap, Panda DAO spent two years developing the Megrez smartphone, achieving the first-ever deep integration of “hardware + protocol layers” to deliver a full-stack Web3.0 solution from infrastructure to applications.

Core Technological Innovations:

  1. Security Chip-Level Protection: Equipped with an independent Secure Element (SE) compliant with CC EAL 5+ standards, enabling hardware-level private key storage and encryption to eliminate leakage risks.
  2. Multi-Chain Ecosystem Gateway: Pre-installed with a DEX aggregator, cross-chain bridging tools, and mainstream wallets, supporting one-click access to over 20 public chains including Ethereum, Solana, and BNB Chain.
  3. Dynamic Mining Optimization Engine: Proprietary PoUW (Proof of Useful Work) algorithm dynamically matches optimal mining strategies based on network conditions, boosting computational efficiency by over 40%.
  4. DAO Governance Integration: Users can participate in governance voting for Panda DAO and partner ecosystems via chain-bound identities, realizing “ownership-as-governance.”

Market data shows that over 70% of Megrez’s early adopters are active crypto investors, while 30% are Web3.0 developers. Its plug-and-play design significantly lowers barriers to blockchain adoption. One user remarked, “It redefines Web3.0 hardware possibilities, much like the iPhone revolutionized mobile internet.”

II. Ecosystem Expansion: Wearable Hardware Matrix Drives Industrial Transformation

Following Megrez’s successful debut, Panda DAO unveiled its “Starlink Initiative,” positioning the smartphone as a hub to expand into wearables like smart glasses, AR headsets, and biometric devices, creating a full-scenario Web3.0 gateway spanning “visual-interaction-data” ecosystems.

Strategic Roadmap:

  • Smart Glasses: Equipped with micro-laser projection and spatial sensing modules, enabling AR visualization of NFT collections and real-time on-chain asset trading.
  • Manufacturing Innovation: Collaborating with Hong Kong Science Park and Greater Bay Area precision manufacturers to deploy Industry 4.0 flexible production lines, enabling blockchain-tracked manufacturing and DAO-governed supply chains.
  • Developer Incentives: A $50 million ecosystem fund to attract global developers to build decentralized applications using the Megrez SDK, fostering open hardware protocol standards.

Mr. Li, co-founder of Panda DAO, emphasized at the launch event: “Our mission is to make Web3.0 not just accessible but intuitive and ubiquitous. Through hardware-manufacturing synergy, Hong Kong is poised to become a global hub for next-gen internet infrastructure.”

III. Industry Synergy: Web3.0 and the Real Economy Converge

The rise of the Megrez ecosystem signals Web3.0’s leap from virtual economies to real-world industries. According to Bloomberg Intelligence, the Web3.0 hardware market is projected to exceed $100 billion by 2030, with AIoT-blockchain-manufacturing convergence as a dominant trend. Panda DAO’s vision aligns perfectly with this trajectory:

  • Technological Fusion: Embedding zero-knowledge proofs (ZKP), IPFS, and other protocols into daily user scenarios via hardware.
  • Industrial Empowerment: Reimagining supply chains through DAO frameworks, enabling community-driven collaboration from design to distribution.
  • Policy Momentum: Hong Kong’s recent “Policy Declaration on Virtual Asset Development” provides regulatory clarity, positioning Megrez as a potential flagship terminal for the “Digital Hong Kong Dollar” pilot.

Conclusion: A Global Revolution Born in Hong Kong

From a smartphone to an ecosystem, Panda DAO is shattering the “software-hardware divide” of Web3.0 through disruptive innovation. Behind this lies not just the ambition of a DAO but a city’s determination to lead the digital era. As Megrez’s constellation expands into wearables, Web3.0 will transcend code and screens, becoming a tangible way of life.

The Future is Here, Change is the Only Constant. Panda DAO invites developers, manufacturers, and visionaries worldwide to join this revolution and co-write a new chapter where Web3.0 and the real economy thrive in symbiosis.

Learn More: https://x.com/pandalab666?s=21&t=raX6IvWaXoHuCNnOJH64ww

Zendure Named Official Partner of UNESCO World Engineering Day for Sustainable Development 2025, Championing Accessible Clean Energy

PARIS, March 4, 2025 /PRNewswire/ — Zendure, a leading innovator in solar energy technology, has been named an official partner for UNESCO World Engineering Day for Sustainable Development (WED) 2025. This prestigious partnership underscores Zendure’s mission to deliver reliable and affordable clean energy to households worldwide, popularizing the latest energy technologies and driving the global transition to a sustainable future.

The year-long WED initiative, launched today at UNESCO Headquarters in Paris, showcases the critical role of engineering in achieving global sustainability goals. Zendure’s partnership highlights the company’s commitment to this mission and its significant contributions to clean energy accessibility, particularly within the European market.


Your Energy, Our Future: A Partnership for Sustainability

“We are deeply honored to partner with UNESCO and the World Federation of Engineering Organizations (WFEO) for World Engineering Day,” said Bryan Liu, CEO and founder of Zendure. “This partnership provides a powerful platform to amplify our message and accelerate the global adoption of household clean energy. At Zendure, we believe that ‘Your Energy, Our Future’ isn’t just a phrase; it’s the fundamental truth driving our work. Every individual’s energy choices directly impact the collective well-being of our planet. We’re committed to empowering people to make those choices sustainable ones.”

Liu’s personal experience growing up without electricity in a rural Chinese village fueled his passion for empowering communities through energy access. This passion is reflected in Zendure’s rapid growth and innovative product line, all designed with the understanding that accessible clean energy is crucial for a shared, sustainable future.

Innovation and Impact: Zendure to Maximize Cost Saving with AI-powered Home Energy Management System

Founded in 2017, Zendure has quickly become a pioneer in the clean energy sector. As the first company to introduce Balcony Solar Solutions (BKW) in Germany, where it holds a top-three market position, Zendure has made solar power a practical reality for urban dwellers. The company’s reach extends across Europe, including France, Austria, and Switzerland, with additional operations in the United States, China, and Japan.

Zendure’s commitment to accessible clean energy is powerfully demonstrated by its latest innovation, the SolarFlow 800, a revolutionary hybrid microinverter. By generating significantly more power and intelligently storing excess energy, the SolarFlow 800 minimizes grid reliance and maximizes savings, empowering individuals to shape a brighter energy future.

Looking ahead, Zendure is poised to further revolutionize home energy management. The company will soon launch the industry’s first AI-empowered Home Energy Management System (HEMS). This groundbreaking system will take home energy storage solutions to the next level, providing users with unprecedented control, cost-savings, and intelligent energy management capabilities. This system will learn user patterns, optimize energy usage, and further enhance the efficiency and affordability of clean energy for households.

The impact of Zendure’s solutions is significant. In 2024 alone, Zendure users generated over 13.17 million kWh of clean electricity, reducing coal consumption by an estimated 4,386 tons – equivalent to planting forests covering 461 football fields. This resulted in an estimated €4-6 million in savings for European households.

Zendure’s commitment to sustainability extends beyond its products. A strategic partnership with Ganfeng Lithium, a global leader in lithium battery production and recycling, ensures the environmental responsibility of Zendure’s energy storage solutions. Ganfeng Lithium’s advanced recycling processes achieve over 90% lithium recovery and more than 95% nickel and cobalt recovery.

Building a Sustainable Future: Zendure and UNESCO’s Shared Vision

The partnership with UNESCO and the WFEO for World Engineering Day for Sustainable Development is a testament to the power of engineering to address global challenges and build a more sustainable future, one household at a time. It directly aligns with WED’s core message: highlighting the crucial role engineers play in achieving the UN’s Sustainable Development Goals.

About Zendure:

Founded in 2017, Zendure is one of the fastest-growing EnergyTech companies based in the technology centres of Silicon Valley, USA, the Greater Bay Area in China, Japan, and Germany. Zendure’s mission is to deliver reliable and affordable clean energy to homes by advancing the latest energy technology. Its revolutionary SolarFlow balcony energy storage system transforms sunlight into a safe, reliable and resilient energy source for everyday living.

About World Engineering Day for Sustainable Development:

World Engineering Day for Sustainable Development is celebrated every year on 4th March as a UNESCO international day. It highlights the achievements of engineers and engineering in our modern world and aims to improve public understanding of how engineering and technology are central to sustainable development.

Contact:
Chris Patrick
chris.qiu@zendure.com

Groundbreaking Henley Opportunity Index Reveals Impact of Education and Global Citizenship on Generational Success

LONDON, March 4, 2025 /PRNewswire/ — Henley & Partners has published the 2025 edition of its pioneering Henley Opportunity Index, further cementing its reputation as a premier benchmarking tool for assessing how top-tier education, combined with enhanced global access, shapes future success. Now in its second year, the index evaluates how combining premium education with additional investment-based residence and citizenship rights creates significant opportunity for the next generation, growing their global networks, maximizing their career prospects, earning potential, and economic mobility for greater achievement and prosperity across their lifetimes.

As Tess Wilkinson, Director of Henley & Partners Education, points out, a first-class education alone is no longer a guaranteed pathway to success in an increasingly competitive global job market. “While studies confirm that tertiary graduates earn around 50% more than those with only secondary education, research also reveals that over two-thirds of income disparity worldwide is dictated by the country in which an individual lives and works. With barriers to opportunity often dictated by the limitations of our citizenship, the index makes a compelling case for investment migration as a game-changing strategy for families looking to transcend the constraints of their ‘birthright lottery’.”

Enhancing the probability of success

The Henley Opportunity Index is the first study of its kind to quantify the benefits of combining premium education with expanded residence or citizenship rights, scoring investment migration programs available worldwide across six key factors — premium education, employment prospects, earning potential, career advancement, economic mobility, and livability.

Switzerland, which offers an investment option developed by Henley & Partners that combines private residence with Swiss forfait tax provisions, leads the ranking with a total score of 84%. Asia’s wealth hub Singapore with its Global Investor Program follows with an opportunity score of 79%, and the US, with its EB-5 Immigrant Investor Program and new “gold card” visa proposed, is not far behind on 78%. Australia, which recently launched a new National Innovation Visa, comes in next with 76%, ahead of Canada, which offers a popular Start-Up Visa Program for entrepreneurs and scores 73%, rounding up the Top 5.

The UK with its Innovator Founder Visa secures an opportunity score of 70% when it comes to providing strategic advantage to its citizens and residents, and the UAE, which has numerous categories of beneficiaries for its Golden Residence visa, earns 67%. Austria, which requires a substantial contribution to its economy to secure citizenship, and New Zealand, which recently eased the rules for its Active Investor Plus Visa Program to incentivize investors, each achieve 65%, closely followed by Italy, which also offers an Investor Visa and scores 64% on the Henley Opportunity Index.

Unlocking the cumulative advantage

The comparative function within the Henley Opportunity Index highlights the profound impact of strategic investment migration on improving future opportunities for families worldwide. For instance, a Vietnamese family with an opportunity score of just 29% in their home country could elevate their next generation’s potential success to 78% by securing US residence through the EB-5 Immigrant Investor Program. Similarly, an Indian family with a 37% score could boost their advantage to 84% by relocating to Switzerland via the Swiss Residence Program. Wilkinson says that “by securing strategic residence or citizenship rights, individuals gain access to dynamic economies, high-growth industries, and unparalleled career prospects — proving that in today’s world, where you live matters just as much as what you learn.”

Read the Full Press Release

Colebrook Bosson Saunders Reimagines the Flo Monitor Arm for Future-Ready, Ergonomic Workstations

HONG KONG, March 4, 2025 /PRNewswire/ — Colebrook Bosson Saunders (CBS), the leader in workplace ergonomics, is announcing the newly relaunched Flo monitor arm for future-ready, ergonomic, modern workstations. This revamped version demonstrates the brand’s design innovation, insight into workplace well-being, and industry-leading commitment to sustainability.


 


 


To learn more, please visit https://www.colebrookbossonsaunders.com/products/flo 

Enquiries: info.asia@cbsproducts.co.uk

“Productivity gains from rapidly advancing technology come with a greater need to care for the health and wellbeing of workers,” commented Cecil Huang, Senior Marketing Manager – APMEA of CBS. “To deliver this, the reimagined Flo leverages our signature innovation in design, working with the latest screens to optimise ergonomics in modern workstations.”

The new and improved Flo 

For the latest screens of today and tomorrow, the new Flo features an upgraded design—for screens up to 34 inches, 1000R, and 7kg—accommodating both flat and curved monitors. Yet it maintains its minimalist core, offering the same clean, aesthetically pleasing lines but now with a new texture and contemporary colour block finish.

To expand ergonomic adjustability, Flo’s unique diamond D-ring mechanism and patent-pending Flo Dual Rate Spring Technology allow for optimising screen height, distance, and angle for ideal posture and productivity. Further enhancements include a smart new cable cradle, a built-in mid clip, and removable side panels to keep workstations free of cable clutter.

The reimagined Flo is also industry-leading for sustainability and circularity, now made with fewer material types that are 49% recycled and 100% recyclable in entirety. Not that this will be needed soon, as Flo is built to last, coming with a guaranteed 12-year warranty. To reduce waste, it has plastic-free packaging, and a bulk packaging option creates more efficient storage and shipping for minimising emissions.

A legacy of innovation and design breakthroughs

The new Flo continues CBS’s track record of design expertise and market-first innovations that help drive human performance and improve user well-being. As work has evolved, the brand has been recognised with multiple Red Dot Design Awards over the years, most recently in 2023 for the Flo X monitor arm.

About Colebrook Bosson Saunders

Established in 1990 and part of the MillerKnoll collective since 2022, Colebrook Bosson Saunders focuses on seamlessly connecting people with technology, driven by its core values: to innovate, connect, and create.

For more information, please visit: https://www.colebrookbossonsaunders.com/

Cendyn goes bold with AI across hotel analytics platforms

Cendyn lights up more business intelligence capabilities with launch of CRM Analytics platform and Knowland’s return to Europe, supported by AI-driven insights

BERLIN, March 4, 2025 /PRNewswire/ — Cendyn, a global integrated hotel technology company, has advanced its business intelligence solutions with AI-enabled analysis to deliver hotels smarter data with practical commercial insights.

Reinforcing its commitment to empowering hotels globally to excel through world-class technology, Cendyn has integrated AI into its CRM and Knowland platform. Hotel sales and marketing teams now have quickly accessible actionable insights reducing manual management of spreadsheets and complex reports.

Through the launch of CRM Analytics, Cendyn is revolutionizing data and insights available for hotel customer relationship management. AI-generated insights and analysis allow hotels to quickly leverage real-time guest behavior data to optimize marketing campaigns and uncover key business drivers with precision. Smart narratives – that concisely and succinctly summarize data – simplify and identify trends from complex datasets for hotels to take immediate action.

Following the acquisition of Knowland in October 2024, Cendyn has launched a new AI search capability within the platform to further assist hotels in accessing business intelligence. This new AI search capability aligns with the latest consumer search trends, enabling hoteliers to input long-form queries, as they do with traditional search engines. With a smarter, more user-friendly entry point to Knowland data, hoteliers retrieve insights faster and more intuitively to identify future business prospects and maximize market competitiveness.

This news comes alongside the official expansion of Knowland beyond the US, Middle East, and APAC back into Europe. With London as the first market, hotels and venues will soon be able to leverage the platform to drive total account revenue with data-backed insights capitalizing on growing opportunities in the MICE sector.

“We strongly believe that leveraging tools like AI across our suite of solutions will enable our customers to do their jobs more effectively and provide significant time savings,” said Chris Egan, Chief Product Officer, Cendyn. “AI analysis is giving visibility to aspects of our customer’s performance that may otherwise be overlooked.”

“By using long-form text for search queries and pulling tangible insights out of complex data charts, hoteliers can quickly get the precise information they need. This will help the industry move beyond static reports to dynamic, real-time intelligence that results in more direct bookings and increased revenue. As an integrated solutions provider, we are in the process of bringing together data from different sources and leveraging AI to provide even greater business optimization in a manner that hasn’t been done before.”

The integration of AI for advanced data functionality across the Cendyn portfolio provides the hotel industry with a powerful collection of integrated solutions, enabling hoteliers to find new guests, book more direct, and grow revenue.

Cendyn will be exhibiting at ITB 2025, Hall 8.1, Stand 111, for more information discover Cendyn’s range of products and services at cendyn.com

For requests and further information contact: 
Ryan Haynes ryan@haynesmarcoms.agency, +44 (0)7919 510051
Katy Reilly katy@haynesmarcoms.agency 

About Cendyn 
Cendyn is a global hospitality cloud-based technology company that enables hotels to drive revenue, maximize profitability, and create deeper connections with guests through its integrated solutions.

Serving hoteliers for nearly 30 years, Cendyn drives commercial success for hotels through its Find, Book, Grow promise: find the right guests; drive them to book direct, and grow loyalty and revenue across the spectrum of digital guest interactions.

Cendyn has over 32,000 customers worldwide in more than 150 countries, generating more than $20 billion in annual hotel revenue. The company supports its growing customer base from locations across the globe, including the United States, France, the United Kingdom, Singapore, Bangkok, and India.

To find out more, visit cendyn.com

Firstsource Opens New Headquarters and AI Innovation Lab in Melbourne, Victoria

MELBOURNE, Australia, March 4, 2025 /PRNewswire/ — Firstsource Solutions Limited (NSE: FSL) (BSE:532809), an RP-Sanjiv Goenka Group company, today announced the official opening of its Australia and New Zealand (ANZ) Headquarters in Melbourne, Victoria, alongside the launch of a dedicated AI Innovation Lab. This expansion aligns with the Victorian Government’s Economic Growth Statement, which prioritizes digital technology as a key driver for economic and job growth.

Ritesh Idnani, MD & CEO, Firstsource, and Victorian Premier Jacinta Allan inaugurate Firstsource’s ANZ Headquarters and AI Innovation Lab, in Melbourne.
Ritesh Idnani, MD & CEO, Firstsource, and Victorian Premier Jacinta Allan inaugurate Firstsource’s ANZ Headquarters and AI Innovation Lab, in Melbourne.

The ANZ Headquarters will be a hub for specialist, domain-led service operations, featuring a delivery center and an AI Lab dedicated to advancing responsible AI adoption and industry innovation. This milestone strengthens Firstsource’s commitment as an UnBPOᵀᴹ company—driving a bold shift from traditional outsourcing to AI-led transformation, digital talent development, and business innovation in the region.

At the heart of the new AI Innovation Lab is Firstsource relAI, a suite of AI-driven platforms and solutions designed to help businesses streamline operations, enhance customer experiences, and drive sustainable growth in a responsible and ethical manner. The lab will conduct research in AI, engineering, robotics, and digital experimentation, working closely with Victorian universities to nurture AI talent and foster industry collaborations.

Dr. Sanjiv Goenka, Chairman of RPSG Group and Firstsource, shared, “Our investment in Australia and New Zealand is an important milestone toward being present where our clients need us. This will be our third-largest global hub, a testament to the immense potential we see in the country and the ease of doing business enabled by the Victoria Government. We’re excited to leverage our UnBPO™ way of working using AI, automation, and deep expertise to create smarter, more impactful solutions that drive real business outcomes for leading businesses across the country.”

Danny Pearson, Minister for Economic Growth and Jobs with the Victorian Government, shared, “Global leaders like Firstsource are investing in Victoria because we are the nation’s tech capital – we have the skilled workforce these companies need to grow, as well as a strong pipeline of graduates. Victoria is the place to be for global tech leaders wanting to expand their operations. We have the talent pool, the innovation and capabilities, and the startup energy right here in Melbourne.”

With Melbourne’s thriving innovation ecosystem, deep tech talent, and strong university partnerships, Firstsource’s ANZ Headquarters and AI Lab will drive meaningful research and real-world AI applications for enterprises globally, bringing over 400 new opportunities to the region over the next five years, and empowering local talent and businesses to embrace AI-driven growth.

This expansion reinforces the deepening economic ties between Victoria and India, in line with Victoria’s India Strategy 2025-2030, with bilateral trade reaching $3.6 billion in 2023-24.

About Firstsource

Firstsource Solutions Limited, an RP-Sanjiv Goenka Group company (NSE: FSL, BSE: 532809, Reuters: FISO.BO, Bloomberg: FSOL:IN), is a global leader providing transformational solutions and services spanning the customer lifecycle across Healthcare, Banking and Financial Services, Communications, Media and Technology, Retail, and other diverse industries. With an established presence in the US, the UK, India, Mexico, Australia, South Africa, and the Philippines, we make it happen for our clients, solving their biggest challenges with hyper-focused, domain-centered teams and cutting-edge tech, data, and analytics. Our real-world practitioners work collaboratively to deliver future-focused outcomes.