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Vincom Retail unites hundreds of partners to pioneer the future of retail in Vietnam


HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 23 March 2026 – On March 20, 2026, in Ho Chi Minh City, Vincom Retail hosted the event “The New Era – Partnering to Shape the Future”, welcoming more than 500 domestic and international partners. The large-scale forum served as a platform for stakeholders to exchange market perspectives, update on emerging trends, and explore collaboration opportunities as Vietnam’s retail sector enters a new growth cycle.

Vincom Retail unites hundreds of partners to pioneer the future of retail in Vietnam

The event brought together 500 key partners, including leading international retail brands such as UNIQLO, MUJI, Decathlon, Pandora, CGV, AEON Beta Cinema, SuperPark, KOHNAN, Central Retail, WinMart, Starbucks, Dookki, Guardian, and MEDICARE, alongside major domestic brands and chains including ACFC, Maison, Phoenix Group, Golden Gate, Aladdin Group, Takahiro, RuNam, Highlands Coffee, and The New Playground…

At the event, Vincom Retail’s leadership emphasized the rapid transformation of the retail industry, where shopping malls and commercial streets are evolving beyond traditional retail spaces to become lifestyle destinations. These destinations integrate immersive experiences, foster community connections, and lead modern consumption trends. This shift reflects changing consumer behavior, with a growing preference for experience, emotion, and interaction over mere purchasing and ownership.

Setting the direction for future growth, Vincom Retail unveiled its strategic vision toward 2030, focusing on developing world-class destinations. The company aims to position itself as a leading retail real estate developer and operator in Asia, setting benchmarks in trend leadership and customer experience, with a diverse and expansive asset portfolio and an extended international footprint supported by a global ecosystem. This unique platform enables pioneering brands and concepts to converge and co-create breakthrough experiences, many of which are being introduced in Vietnam for the first time, delivering fresh value to consumers while shaping the future of retail and establishing new regional standards.

In terms of product strategy, Vincom Retail is focusing on two core formats. Vincom Mega Mall is positioned as a “Mega Shoppertainment Destination”, a large-scale experiential hub that leads market trends. Meanwhile, Vincom Collection is developed as a “Retail-tainment Destination”, combining shopping and tourism, built around five key pillars: Play – Discover – Shop – Savor – Relax.

Vincom Retail is currently the largest retail real estate developer in Vietnam

A prime example is the “super destination” model integrating Retail – Tourism – Entertainment at Vinhomes Green Paradise Can Gio, featuring 15 next-generation retail complexes. Among them, Vincom Mega Mall Can Gio and Vincom Collection Cosmo Bay are the first projects to be unveiled, promising multi-layered experiences that harmonize with nature and prioritize sustainable operations.

Beyond strategic insights, the forum also featured real-world success stories and forward-looking perspectives from pioneering brands that have helped shape Vietnam’s evolving experiential retail landscape. Mr. Vu Ngoc Thuan, Founder of restaurant chains Longwang, Tianlong, Bo To Quan Moc, and GMaster, shared: “Partnering with platforms like Vincom provides a strong launchpad for brands to accelerate growth, expand further, and professionalize according to international standards.”

Mr. Shin Jae Hyuk, representative of Dookki, also highlighted growth strategies to capture market opportunities: “Together with our trusted partner Vincom, we will continue to create new milestones for Vietnam’s F&B market. Our goal is not only to sell tteokbokki, but to deliver the joyful culture of Korean cuisine to customers at an accessible price point.”

Vincom Retail plays a critical role as a developer, platform, and connector, bringing international brands to Vietnam while supporting Vietnamese brands in their journey to expand globally.

Additionally, SuperPark, a global indoor activity park brand, shared insights into the development of family-oriented active entertainment, one of the fastest-growing trends in next-generation shopping malls. These real-world examples highlight the strong opportunities for brands to collaborate with Vincom Retail to scale operations, develop innovative retail concepts, optimize performance, and enhance customer experience.

As the market enters a new phase of growth, the event not only facilitated strategic dialogue but also strengthened sustainable partnerships between Vincom Retail and its stakeholders. As a market pioneer, the company continues to support brands in scaling up, elevating business models, and capturing long-term growth opportunities. Notably, emerging super destinations such as Can Gio – envisioned as a future national tourism hub – are expected to serve as powerful growth drivers, contributing to the transformation of Vietnam’s retail landscape.

Vincom Retail is currently the largest retail real estate developer in Vietnam and ranks among the top three in Southeast Asia by scale. The company operates 90 shopping malls with a total gross leasable area of 1.9 million square meters, and manages 5,500 shophouses totaling 1.5 million square meters across 31 out of 34 provinces and cities nationwide, partnering with more than 1,000 brands.

Hashtag: #VincomRetail

The issuer is solely responsible for the content of this announcement.

Vientiane Pet Owners Prepare for Change as Major International Vet Clinic Closes

Vientiane Pet Owners Prepare for Change as Major International Vet Clinic Closes. (Photo: Animal Doctor International's website)

Pet owners in Vientiane are facing a shift in animal healthcare options as Animal Doctor International, one of the city’s few international-standard veterinary hospitals, prepares to close at the end of March.

The closure comes as pet ownership in the capital continues to evolve, with many residents now viewing animals as part of the family rather than backyard pets.

Convenience vs. Trust

For many owners, choosing a veterinary clinic depends on a mix of trust, experience, and accessibility.

Hansana Xaiyasensouk, a local dog owner, said he uses both local and international clinics depending on where he feels his pets are most comfortable.

Similarly, Chanthida Phomdouangdy, who cares for eight cats and one dog, said the quality of treatment between local and international clinics can be similar. However, she noted that international clinics offer a level of convenience that is often harder to find.

“The international clinics are very convenient because you can schedule an appointment and go on time,” Chanthida said. “Local clinics are usually not requiring appointments, so they are often very busy with both people and animals.”

At the same time, local clinics can be more flexible during emergencies. Many neighborhood veterinarians stay open later and may even respond to urgent cases after hours, especially for long-time clients.

Different Approaches to Care

By contrast, international clinics typically follow fixed schedules.

Yet, Chanthida added that beyond convenience, proper diagnosis remains a key concern.

“Animals cannot speak or tell us where they are hurt. It’s important for a doctor to see and diagnose them first,” she said.

She also pointed to language barriers as a challenge for foreign pet owners using local services. 

“It is challenging for English speakers to go to local veterinary service because of the language barrier,” she said.

Local Clinics Adapting

Local clinics are already adjusting to changing demand.

Dr. Namfon Phansouli of Care Pet Clinic said she has seen more foreign pet owners in recent months. Staff often rely on basic English or translation apps, although explaining complex conditions can still be difficult.

Smaller clinics also face limitations in equipment and capacity. In more serious cases, patients are referred to larger facilities.

One of the most well-known clinics in Vientiane is operated by Dr. Khamdaeng Phanthavong, whose practice, established in 1997, includes ultrasound and X-ray services for more advanced treatment.

To improve accessibility, his clinic also offers home visits for minor treatments and vaccinations, particularly for households with multiple pets.

However, both local and international veterinarians stress the importance of in-person examinations. 

Dr. Khamdaeng noted that some owners request medication over the phone based on descriptions or photos, a practice he discourages.

Economic Pressures Behind Closure

The decision to close Animal Doctor International reflects broader economic pressures, two of the doctors working locally in Vientiane said. 

They stressed that the current economic situation has made it difficult to sustain an international-standard facility. Although they offered services at around 50 percent lower cost than its branches in Cambodia and Vietnam, many pet owners have had to prioritize essential living expenses in Laos.

The team said they hope to reopen in the future if conditions improve.

JinkoSolar Globally Launches AIDC Modules for Data Centers

SHANGHAI, March 23, 2026 /PRNewswire/ — JinkoSolar, the global leading PV and ESS supplier, has globally launched its new AIDC modules for data centers. Built on the proven Tiger Neo 3.0 TOPCon platform technology, this product is specifically designed for conventional data centers, AI data centers, GPU clusters, supercomputing plants, edge computing network centers, chip plants, AI factories, and AI-powered carbon-neutral IDZ,etc. AIDC module addresses the specially high requirements of data centers, including high load capacity, high asset security, prolonged non-stop operation, extreme weather resistance, super stability and reliability, low O&M requirements, and large-scale deployment, providing the best possible clean energy solution for “computing-power synergy” in the AI world.

 The six core advantages of this module:

  1. High Efficiency and High Power Output: Minimizing LCOE
    Based on JinkoSolar’s patent Tiger Neo 3.0 technology platform, combines current mature mass production capabilities with future-oriented technological scalability, delivering a front-side efficiency of 24.8% or higher and a power output of 670W or higher. Given the same space, it can generate more electricity for data centers, effectively improving roof and land utilization, and minimizing LCOE over the entire lifecycle
  2. High Bifacial Efficiency:  Provides More Extra Free Power
    Thanks to the inherent advantage of TOPCon cells’ symmetrical and complete front-and-back structure, combined with Jinko’s MAX technology, the Tiger Neo 3. 0 platform modules achieve a bifaciality of 85% ± 5%. Compared to the limitation of BC modules—where power generation is concentrated on the back, resulting in a bifaciality of only 65%–75%—the Neo 3.0’s rear-side power generation capacity approaches that of the front side. Since modules are priced based on their front-side rated power, the power generated from the back effectively provides “free computing capacity expansion” for AI data centers: taking a 670W module with an 85% bifaciality ratio as an example, under ground reflectance conditions of 0.26, the total output power can reach 844W. For every 1W of front-side power cost paid by the user, they actually obtain 1.26W of total power generation capacity. This characteristic is particularly significant in high-latitude cold regions and desert environments—such as the Gobi Desert—which are preferred locations for AI data centers. The high reflectivity of snow and sand provides a natural boost to “free power.”
  3. High-to-Low Irradiance Response: Unlocking All-Weather Power Generation Potential
    Data centers have a smooth power load curve and demand extremely high power supply stability, yet early mornings, evenings, and overcast or rainy weather are precisely the periods when PV power generation is weakest. JinkoSolar’s data center modules inherit the excellent low-light response characteristics of the Flying Tiger 3 platform and have been specifically optimized for low-irradiance conditions. In the low-irradiance range of 100–200 W/m² (typical light intensity during overcast or rainy days, or at dawn and dusk), power generation during morning and evening hours can be increased by up to 8.93% compared to BC modules. Even in extreme low-light scenarios such as dense fog or building shading, their relative power output remains stable at 95%–98%. The system’s equivalent generation duration is significantly extended, and the power generation curve better aligns with data centers’ long-term, round-the-clock, stable, and smooth power consumption needs, effectively increasing the proportion of self-consumed green electricity and improving grid compatibility. In regions with significant peak-to-off-peak price differentials, this further enhances project returns and reduces pressure on the power grid.
  4. High Fire Resistance Rating: Building an Ultimate Safety Barrier
    Safety is the lifeline of a data center. To meet the highest standards for electrical fire prevention, JinkoSolar has adopted the dual certification of the photovoltaic industry’s most stringent IEC 61730-2:2023 standard and UL 790 Class A as its core requirements. These standards mandate that flame spread be ≤1.82 meters and that the module withstand a 30cm × 30cm glowing wood block without burning through, elevating the module’s fire resistance and flame retardancy to a new level. Critical insulation materials meet the highest UL 94 V-0 flame-retardant rating, self-extinguishing within 10 seconds after the flame is removed, with no burning droplets. All critical insulation materials in the assembly have passed rigorous needle flame and glowing wire tests under the IEC 60695 standard, ensuring they will not become a source of ignition under extreme conditions. Additionally, the assembly employs a patented arc-resistant junction box and connection technology, fundamentally reducing the risk of DC arcing and providing high-standard safety protection for data center rooftops.
  5. Superior Hail Resistance: Confidently Withstands Extreme Weather
    As critical information infrastructure, data centers must ensure absolute reliability under any severe weather conditions. The new product has successfully passed a 55-millimeter hail impact test—a size comparable to a tennis ball, far exceeding the conventional 25-millimeter test standard for standard modules. High-strength tempered glass and a shock-absorbing encapsulation structure not only withstand instantaneous physical impacts but also break the risk chain of “mechanical damage → electrical failure → fire hazard” at its source.
  6. Ultra-High Mechanical Load Capacity: Building a Robust Physical Safety Barrier
    Beyond rigorous hail resistance, the modules possess exceptional mechanical load-bearing capacity. The product has passed tests with 6,000 Pa of front-side load and 4,000 Pa of rear-side load, capable of withstanding snow pressure exceeding 600 kilograms per square meter. Even under extreme snow load conditions, the weight of accumulated snow will not cause the modules to rupture or expose internal circuits. In typhoon-prone regions, the modules remain firmly secured to the roof even under strong winds, eliminating secondary risks such as encapsulation material cracking or junction box loosening caused by structural deformation, thereby ensuring structural integrity and electrical safety during extreme weather.

JinkoSolar’s data center modules leverage six core technologies—extreme efficiency, high bifaciality, high/low irradiance response, high fire resistance, hail resistance, and high mechanical load capacity—to truly deliver “more efficient, more stable, and safer” green power for the computing era. As a global leader in cumulative PV shipments, JinkoSolar remains driven by technological innovation and deeply committed to specialized application scenarios. This launch not only marks JinkoSolar’s successful exploration of the limits of product performance in complex scenarios but also represents another significant milestone in the company’s efforts to support the energy transition across all industries.

Agoda Curates Top Weekend Trip Destinations in Asia

SINGAPORE, March 23, 2026 /PRNewswire/ — Digital travel platform Agoda unveils a selection of weekend trip destinations across Asia, perfect for travelers seeking a quick escape. In today’s fast-paced world, weekend trips have become increasingly appealing as they offer a refreshing break from the daily grind without requiring extensive time off work. These short getaways provide an opportunity to explore new cultures, indulge in local cuisines, and experience diverse landscapes, all within a few days.

Whether it’s a serene beach retreat, a bustling city adventure, or a cultural exploration, weekend trips cater to the modern traveler’s desire for spontaneity and variety, making them ideal for those looking to recharge and rejuvenate.

Siem Reap, Cambodia – Siem Reap stands as a gateway to the ancient world, with the iconic Angkor Wat and other historic temples like Ta Prohm and Bayon Temple. Beyond its archaeological wonders, the city offers vibrant nightlife on Pub Street and cultural immersion through local markets and museums. Ideal for history enthusiasts, Siem Reap presents to visitors both exploration and relaxation.

Goa, India – Known for its lively beaches and vibrant culture, Goa is a haven for those looking to unwind and enjoy a festive atmosphere. From the scenic Dudhsagar Falls to the historic Fort Aguada, Goa offers a combination of natural beauty and cultural landmarks. Visitors can indulge in local seafood, explore quaint villages, and experience the region’s unique blend of Indian and Portuguese influences.

Hoi An, Vietnam – Hoi An captivates with its well-preserved architecture and charming canals. This former port city is a cultural treasure, featuring wooden Chinese shophouses and French colonial buildings. Visitors can enjoy the Hoi An Night Market, relax on An Bang Beach, or take a basket boat tour on the Thu Bon River, making it a perfect destination for cultural exploration.

Kuala Lumpur, Malaysia – Kuala Lumpur is a vibrant city that offers a mix of cultural immersion and modern attractions. From the iconic Petronas Twin Towers to the bustling Petaling Street, visitors can explore a variety of experiences. The city’s rich culinary scene and diverse cultural heritage make it an exciting destination for a weekend getaway.

Busan, South Korea – Busan is a lively port city known for its beaches, mountains, and cultural sites. Visitors can explore the scenic Gwangalli Beach, visit the historic Beomeosa Temple, or enjoy the vibrant atmosphere of Jagalchi Market. With its blend of natural beauty and urban excitement, Busan is perfect for a dynamic weekend escape.

Koh Samui, Thailand – Koh Samui is a tropical paradise known for its stunning beaches and luxurious resorts. Visitors can unwind at Chaweng Beach, explore the Samui Elephant Sanctuary, or take in the views from Lad Koh Viewpoint. With its harmonious blend of relaxation and adventure, Koh Samui is perfect for beach lovers seeking a serene escape.

Andrew Smith, Senior Vice President, Supply at Agoda shared, “Asia is a treasure trove of experiences, and Agoda is thrilled to guide travelers to these incredible destinations. Whether you’re seeking cultural immersion, beach relaxation, or urban exploration, Agoda has the perfect weekend getaway for you.”

With over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, Agoda offers travelers the flexibility to create their ideal weekend escape. For the best deals, visit Agoda’s website or download the Agoda mobile app.

Laos Urges Students to Cycle, Use Public Transport as Schools Resume Full Week

A group of Student riding bicycles to go to school. (Photo by Pixabay)

Laos is encouraging students to use bicycles and public transport to save fuel, as schools return to a full five-day week.

The Ministry of Education and Sports issued the guidance on 20 March, calling on students, parents, and teachers to change how they travel to school to manage ongoing fuel challenges affecting daily life across the country.

Students are encouraged to ride bicycles where possible, especially for short distances. Public transport is also recommended, while electric vehicles are suggested in areas where they are available.

This comes as the government announced that pre-primary, general, and vocational schools will resume a normal five-day schedule. This follows a quick policy change after an earlier decision on 19 March to cut school days, in a revised notice issued just one day later on 20 March, the government reversed the measure for most schools.

Under the new update, only higher education institutions including universities and colleges will continue with a reduced schedule. These institutions will hold classes three days per week, with full-day sessions. The policy will take effect from April 2026.

In addition, higher education institutions that have the capacity may adopt a hybrid learning model, combining in-person and online classes, with systems in place to track student participation. Teachers without scheduled classes will rotate to remain on duty. 

The ministry said the measures aim to reduce pressure on fuel supplies while keeping education on track.

Officials have asked schools nationwide to follow the new policy and report progress, as the government continues to monitor the situation and consider further changes if needed.

Harbour BioMed Reports the Online Publication of Phase I Results for HBM9378 (SKB378/WIN378), a TSLP-Targeting Antibody

CAMBRIDGE, Mass., ROTTERDAM, Netherlands and SHANGHAI, March 23, 2026 /PRNewswire/ — Harbour BioMed (HKEX: 02142, the “Company”), a global biopharmaceutical company committed to the discovery and development of novel antibody therapeutics focusing on immunology and immune-oncology, today announced the online publication of the first-in-human Phase I trial (NCT05790694/CTR20221961) of HBM9378 (also known as SKB378 or WIN378), led by Dr. Min Xu, Physician in Respiratory Medicine at Chengdu Fifth People’s Hospital, in the peer-reviewed journal Drug Design, Development and Therapy. The favorable safety profile and extended half-life observed in this study support further exploration of HBM9378’s effects in patients with severe immunological disorders.

HBM9378 is a novel, half-life extended fully human monoclonal antibody that targets thymic stromal lymphopoietin (TSLP) jointly developed by Harbour BioMed and Kelun-Biotech. In the randomized, double-blind, placebo-controlled, single-ascending-dose (SAD) study, 50 healthy adult subjects were enrolled to evaluate the safety, tolerability, pharmacokinetics (PK) and immunogenicity of HBM9378. The dose-escalation study enrolled ten healthy subjects per cohort (20 mg, 60 mg, 200 mg, 600 mg, and 900 mg), with eight receiving HBM9378 and two receiving the placebo at each dose level.

Data showed that the incidence of treatment-emergent adverse events (TEAEs) was comparable between the HBM9378 dose groups and the placebo group, with no trend for increasing safety risks with dose escalation. The median time to maximum concentration (Tmax) ranged from 4.05 to 14.1 days, and the mean half-life (T1/2) ranged from 55.0 to 65.8 days. HBM9378 exposure (Cmax and AUC) increased in an approximately dose-proportional manner across the dose range of 20 to 900 mg. The incidence of anti-drug antibody (ADA) was 5% (2/40) during the study period without clinical correlate or impact on drug exposure. No injection site reactions were observed in any dose group.

“The positive Phase I results for HBM9378 mark a significant milestone in our mission to develop innovative therapies for immunological diseases,” said Dr. Jingsong Wang, Founder, Chairman, and CEO of Harbour BioMed. “The favorable safety profile and extended half-life observed reinforce our confidence in HBM9378’s potential to address unmet medical needs in conditions like severe asthma and chronic obstructive pulmonary disease (COPD).”

“This Phase I clinical trial demonstrates that HBM9378 is well-tolerated and exhibits a favorable pharmacokinetic profile in healthy subjects,” said Dr. Min Xu, Physician in Respiratory Medicine, Chengdu Fifth People’s Hospital and Principal Investigator of this study. “The extended half-life of HBM9378 may reduce dosing frequency in clinical practice, potentially enhancing patient adherence and improving outcomes. These findings support further clinical development to evaluate its efficacy in patients with severe immunological disorders, and we hope to see more promising data in subsequent clinical trials to further demonstrate its efficacy in patients with immunological disorders.”

About HBM9378 (SKB378/WIN378)

HBM9378 (also known as SKB378/WIN378) is a potentially best-in-class, long-acting monoclonal antibody targeting thymic stromal lymphopoietin (TSLP), a well-validated cytokine that plays a key role in the development and progression of a wide array of immunological diseases, including asthma and chronic obstructive pulmonary disease (COPD). This molecule has fully human sequences, offering a lower risk of immunogenicity and improved bioavailability. It has been engineered to achieve a half-life extension and a silenced effector function and is subcutaneously administered.

HBM9378 started as a co-development project jointly conducted by Harbour BioMed and Kelun-Biotech, with both parties equally sharing global rights. In January 2025, Harbour BioMed and Kelun-Biotech entered into a strategic partnership with Windward Bio, granting Windward Bio an exclusive license to research, develop, manufacture, and commercialize this antibody globally, excluding Greater China and several Southeast and West Asian countries.

Currently, Harbour BioMed has completed a Phase I clinical trial in China under an Investigational New Drug (IND) application for the treatment of moderate-to-severe asthma. A global Phase II POLARIS trial for this indication was initiated by Windward Bio in July 2025. In addition, the National Medical Products Administration (NMPA) of China has approved the IND application of HBM9378 for the treatment of COPD.

About Harbour BioMed

Harbour BioMed (HKEX: 02142) is a global biopharmaceutical company committed to the discovery and development of novel antibody therapeutics in immunology, oncology and other areas. The Company is building a robust portfolio and differentiated pipeline through internal R&D capability, strategic global collaborations in co-discovery and co-development, and selective acquisitions.

Our proprietary antibody technology platform, Harbour Mice®, generates fully human monoclonal antibodies in both the conventional two heavy and two light chain (H2L2) format and the heavy chain-only (HCAb) format. Building upon HCAb antibodies, the HCAb-based immune cell engagers (HBICE®) bispecific antibody technology enables tumor-killing effects that traditional combination therapies cannot achieve. The HCAb-based Antibody Plus technology (HCAb PLUSTM) provides comprehensive modality solutions for the development of innovative multi-specific medicines in different disease areas. Additionally, building upon the Harbour Mice® platform, Harbour BioMed launched its first fully human Generative AI HCAb Model powered by its Hu-mAtrIxTM AI platform, accelerating the development of innovative therapies.

By integrating Harbour Mice®, HBICE®, HCAb PLUSTM, a single B-cell cloning platform and AI technologies, Harbour BioMed has built a highly efficient and distinctive antibody discovery engine for developing next-generation therapeutic antibodies. For more information, please visit www.harbourbiomed.com.

About Kelun-Biotech

Kelun-Biotech (6990.HK) is a holding subsidiary of Kelun Pharmaceutical, which focuses on the R&D, manufacturing, commercialization and global collaboration of innovative biological drugs and small molecule drugs. Kelun-Biotech focuses on major disease areas such as solid tumors, autoimmune, and metabolic diseases, and in establishing a globalized drug development and industrialization platform to address the unmet medical needs in China and the rest of world. Kelun-Biotech is committed to becoming a leading global enterprise in the field of innovative drugs. At present, Kelun-Biotech has more than 30 ongoing key innovative drug projects, of which 4 projects with 8 indications have been approved for marketing, more than 10 projects are in the clinical stage. Kelun-Biotech has established one of the world’s leading proprietary ADC and novel DC platforms, OptiDC™, and has 2 ADC projects with 5 indications approved for marketing, and multiple ADC and novel DC assets in clinical or preclinical research stage.

About Windward Bio AG

Windward Bio is a clinical-stage biotechnology company with deep discovery, development, and commercialization expertise committed to transforming the treatment of people living with advanced immunological conditions. Its lead program is WIN378, a potential best-in-disease, long-acting anti-TSLP monoclonal antibody currently in Phase 2 trials for asthma. The pipeline also includes WIN027, a clinical-stage, long-acting anti-TSLP×IL-13 bispecific, which has broad therapeutic application across immunological diseases. The company is building a pipeline of long-acting bispecific antibodies, targeting validated biology in respiratory and dermatological conditions.

MSIG Helper Insurance unveils new campaign: ‘Assured Helper, Confident Employer’

To strengthen MSIG’s leading position in the Helper Insurance market


HONG KONG SAR – Media OutReach Newswire – 23 March 2026 – MSIG Insurance (Hong Kong) Limited (“MSIG”) today announced the launch of its new helper insurance promotional campaign, appointing the esteemed artist, Mr Lam Shing Bun (Bob Lam), as product ambassador. Under the theme “Assured Helper, Confident Employer”, the campaign promotes MSIG Helper Insurance across multiple channels, including television commercials, online videos, outdoor advertising and digital platforms, further cementing the brand’s position as the market leader.

Crafting insurance that delivers shared peace of mind

Philip Kent, Chief Executive Officer of MSIG Hong Kong, stated: “Hong Kong today is home to more than 360,000 foreign domestic helpers, as well as over 20,000 local ‘hourly workers’. As such, there is significant market demand for insurance that specifically caters both to their needs and those of their employers. That’s why we have developed a comprehensive and affordable plan that provides extensive medical coverage for domestic helpers and helps their employers cope with financial burdens associated with illness.

We view helper insurance as one of our flagship offerings and believe it truly embodies our commitment to ‘Assured Helper, Confident Employer’, which is the essence of the campaign. We aim to help the public understand how helper insurance can benefit families and to establish MSIG as the market leader in Hong Kong for this type of insurance.”

Bob Lam set to resonate with viewers

Targeting Hong Kong families as its primary audience, this campaign features the popular celebrity Bob Lam as product ambassador. Bob maintains an active presence across social media and traditional platforms, frequently sharing humorous glimpses into his life with his family of six. His relatable persona has earned him a reputation as an endearing husband and devoted father, aligning with MSIG’s brand ethos. Importantly, as an experienced employer who has long employed domestic helpers, Bob’s first-hand experience significantly enhances the credibility of the product information and strongly resonates with the target audience, making him the ideal ambassador for MSIG’s Helper Insurance.

The campaign video opens with Bob livestreaming from home, seamlessly integrating relatable moments such as his wife prompting him to tackle household chores and netizens asking questions about domestic helpers. This light-hearted, humorous approach captures the everyday realities of employer households, eliciting knowing smiles from viewers while introducing the product’s key features in a natural way:

  1. Comprehensive coverage: Includes outpatient, surgical & hospitalisation, dental, domestic helper liability, service interruption, fidelity guarantee and more
  2. Exceptional value: 2-year premium as low as HK$566 for online applications1
  3. Speedy claims processing: Online claims approval in as fast as 15 minutes
  4. Flexible and adaptable: Suitable for local domestic helpers, post-natal care helpers and home-based elderly carers, accommodating diverse family needs

Multi-channel media campaign to maximise reach

This initiative marks MSIG’s first major promotional campaign for 2026, employing a multi-dimensional media strategy to achieve seamless online and offline coverage. The campaign will be rolled out across television, YouTube, other major social media platforms and digital channels, targeting the intended audience with precision. Outdoor media placements include tram and bus wrap advertising, large-scale billboards in Causeway Bay and digital screens at multiple high-traffic locations. Through this tightly integrated multi-channel network, the campaign will significantly boost brand visibility and message penetration, ensuring the core message of helper insurance is powerfully conveyed to every corner of Hong Kong.


1 Offer applies to designated MSIG Helper Insurance plan, please refer to MSIG website and terms and conditions of relevant product.

Hashtag: #MSIG

The issuer is solely responsible for the content of this announcement.

About MSIG Insurance (Hong Kong) Limited (“MSIG Hong Kong”)

MSIG Hong Kong is a wholly owned subsidiary of Mitsui Sumitomo Insurance Co Ltd and a member of the MS&AD Insurance Group, Asia’s leading general insurance brand with presence in 50 countries and regions globally. The Group is amongst the world’s top 10 insurance groups based on gross revenue and one of Japan’s leading insurers with A+ Stable credit rating. With over 40,000 employees world-wide, MSIG is represented in all ASEAN markets as well as in Australia, New Zealand, Hong Kong, Mainland China, Korea, India and Taiwan.

MSIG Hong Kong offers a wide range of solutions and services through an extensive distribution network including agents, brokers, and bancassurance alliances with leading banks. It has been providing general insurance solutions to customers in Hong Kong for more than 170 years, dating as far back as 1855.

NETMARBLE STEAM PLAYTEST SIGN-UPS UNDERWAY FOR GAME OF THRONES: KINGSROAD

SEOUL, South Korea, March 23, 2026 /PRNewswire/ — Netmarble, a leading developer and publisher of high-quality games, is currently accepting sign-ups for the upcoming Steam Playtest for Game of Thrones: Kingsroad ahead of its launch in Asia.

Source: Netmarble
Source: Netmarble

Players can apply to participate in the Steam Playtest through the game’s Steam page until April 23, with the test scheduled to run from April 17 to April 24.

Players who take part in the Steam Playtest will be able to experience the vast open world of Westeros, brought to life with unprecedented scale and remarkable detail. Set across the Seven Kingdoms, the game allows players to explore a sprawling open world inspired by the epic saga of the series, offering an early look at immersive environments and action RPG gameplay.

The upcoming test will support multiple languages to accommodate players across the region, including Korean, Japanese, Thai, Traditional Chinese, Simplified Chinese, Russian, and English.

Meanwhile, pre-registration for Game of Thrones: Kingsroad is currently underway with strong player interest. Players who pre-register can receive a range of platform-specific rewards designed to support early progression and customization, including Northern Outfit, mounts, in-game currency, and cosmetic items.

Netmarble is hosting a subscription event across official channels, offering additional rewards such as the launch special title “Harbinger of Westeros” and 100,000 Copper.

Game of Thrones: Kingsroad is an open-world RPG based on HBO®’s iconic Emmy®- and Golden Globe®-winning original drama series, Game of Thrones. The game is officially licensed by Warner Bros. Interactive Entertainment on behalf of HBO.

For the latest updates, visit the official website of Game of Thrones: Kingsroad or check out official social media channels.

GAME OF THRONES: KINGSROAD, GAME OF THRONES, HOUSE OF THE DRAGON and all related characters and elements © & ™ HOME BOX OFFICE, INC. (s26) All rights reserved. ™ & © Warner Bros. Entertainment Inc. (s26)

About Netmarble Corporation

Founded in Korea in 2000, Netmarble Corporation is a leading global game developer and publisher. Through acclaimed franchises and strategic partnerships with top-tier IP holders, the company delivers innovative and engaging gaming experiences to audiences worldwide. As a parent company of Kabam, SpinX Games, Jam City, and a major shareholder of HYBE and NCSOFT, Netmarble’s diverse portfolio includes Solo Leveling:ARISE, Seven Knights Re:BIRTH, and Raven2. More information can be found at http://company.netmarble.com.