HONG KONG SAR – Media OutReach – 11 July 2022 – Sports are not only an essential aspect of public health, they also represent a huge industry. As technology has become indispensable in our daily lives and has been applied to professional athletic training, daily fitness and leisure, and even education, SportsTech’s market potential is huge. The global SportsTech market size was estimated at USD 16.17 billion in 2022 and is projected to grow at a compound annual growth rate of 17.8% to reach USD 36.81 billion by 2027. Cyberport‘s community start-ups have developed a variety of SportsTech solutions, ranging from training designed to enhance professional athletes’ skills and physical conditioning to fitness and leisure for the general public. Some top athletes also use their knowledge and experience to develop solutions that promote the popularisation of sports.

Eric Chan, Chief Public Mission Officer of Cyberport, said, “Sports require fitness, stamina, skills, and teamwork. With the help of advanced technologies such as artificial intelligence, big data, virtual reality, and the Internet of Things, professional athletes’ peak performance will be further enhanced and sports professionalisation will grow. On the other hand, SportsTech can help create a sports-for-all atmosphere as it enables the public to more easily enjoy exercise. Cyberport start-ups provide SportsTech solutions that satisfy diverse customer needs, and quite a few start-ups offer technologies that can be further developed into SportsTech. With the government’s strong support for local sports development and promotion of sports industrialisation, coupled with the support of sports technology research funds, we believe significant business opportunities will be opened up for I&T enterprises.”

Big data + research can boost professional athletes’ performance
Big data analysis is the key to effectively improving athletes’ performance and increasing their odds in competitions. Athleta Pro, one of Cyberport’s start-ups, has collaborated with a local university to develop an athlete management system. By collecting and analysing data about football players’ performance, such as the time it takes them to complete a particular training objective, coaches are able to comprehensively monitor their players’ physical and technical performance. They can identify athletes’ strengths and weaknesses and develop personalised training and competition strategies. The system can also be tweaked to meet the training needs of various sports.

A Champs, another start-up rooted in Cyberport, has developed an interactive sports device. With the help of the application, football coaches can select a training mode designed by the start-up’s professional team, within which coloured lights and sounds remind players to dribble a soccer ball and train their reaction and speed. The device will record players’ response data and, through big data analysis, the coach can design more precise drills based on each athlete’s performance.

Exercise videos allow users to practice anytime
During the pandemic, people turned to exercising at home. SportsTech can make home exercise more appealing. Pakhung Cheung, the world jump rope individual champion, has developed a rope skipping application named ROJU. It offers more than 200 videos with different levels of difficulty according to world competition standards, allowing users to practice at any time according to their goals. The system is going to launch a rope skipping recognition function, and users can upload their skipping for the ROJU professional team’s evaluation. Users will discover whether their movements meet world standards and will be motivated to practice.

Smart devices create new virtual sports experiences
New smart devices allow users to enjoy a wide range of sports without geographical restrictions. Asia Motion E-Sports utilises augmented/virtual reality (AR/VR) technology to bring users an immersive experience of virtual sports such as skiing, horse racing and canoeing. Users can experience these sports in a safe environment through smart devices, while saving travelling time. The start-up also incorporates elements of competition in order to increase the excitement.

Another Cyberport start-up, Master Snooker Kingdom, was founded by the world’s top British snooker player, Marco Fu. The start-up provides children with quality snooker training as well as STEM knowledge: they can both learn British snooker skills and understand the physics behind them. Projectors and motion sensors can be added to project the best hitting position on the billiard table, which will help analyse students’ performance and further equip them to become “masters of snooker”.

Platforms connect sports lovers worldwide to share the joy of competition
Sports can gather a group of enthusiasts to share the joy of exercising together. The start-up Joint Concept Dynamic has set up an online running platform, Run2gather. Runners can enjoy competing with other runners, regardless of time zone and region, by simply uploading their records through the platform or application. The platform also holds special themed events from time to time, which aim to attract more people to join the sport’s community.

Multiple start-ups within the Cyberport community also provide SportsTech solutions. If members of the press wish to learn more about them, please get in touch with Cyberport’s Marketing Communications Team.

Hashtag: #Cyberport

About Cyberport

Cyberport is an innovative digital community with over 1,800 members including over 800 on-site and 900 off-site start-ups and technology companies. It is managed by Hong Kong Cyberport Management Company Limited, wholly owned by the Hong Kong SAR Government. With a vision to be the hub for digital technology, thereby creating a new economic driver for Hong Kong, Cyberport is committed to nurturing a vibrant tech ecosystem by cultivating talent, promoting entrepreneurship among youth, supporting start-ups, fostering industry development by promoting strategic collaboration with local and international partners, and integrating new and traditional economies by accelerating digital transformation in public and private sectors.

For more information, please visit www.cyberport.hk

HONG KONG SAR – Media OutReach – 11 July 2022 – Media OutReach Newswire announces the launch of a new press release email format for journalists and news release layout that integrates seamlessly as organic contents on our media partners news site.

As a newswire that always stays at the forefront of improving the distribution results for clients, Media OutReach Newswire focuses on creating solutions that would help journalists to work efficiently. Our new email format allows journalists to quickly access the news relevance to their publication and with the ease to use the contents in text, photo, and video that we distributed on behalf of our clients. The new email format also allows journalists to self-manage their contact information or opt to unsubscribe. Our database has more than 140,000 of actively managed journalists and editors across Asia Pacific, USA, UK and rest of the world who are receiving our clients’ press releases. Therefore, our clients are often amazed and feedback to us that our distribution has authentically helped them to reach journalists in garnering write up coverage and receiving interviews request.

“Our service aims to help the journalists to work efficiently and to optimize open rate of the targeted press release that Media OutReach Newswire sent directly to their inboxes. Journalists shared that they received more than 100 press releases an hour and as a result, most are deleted. Our new email layout is so visually compelling with cheerful colors to brighten up the dull general email as a way to help our clients’ news stands out and the email being opened. Of course, we help guide our clients to craft good story as well. This combined effort aims at increasing the open rate of the email and garner story coverage” Jennifer Kok, Founder and CEO of Media OutReach Newswire said.

Media OutReach Newswire is the only newswire that provides guarantee online postings and has partnerships with 500 media across Asia Pacific and internationally.

“Our media partners are real media with real audiences, and we want to deliver contents that would present as organic story on their news sites. We launched a new RSS feed for our media partners which incorporates the latest web publishing layout and preferences. The upgraded RSS feed integrates our clients’ press release seamlessly as organic content that aims at increasing readership for the release and enriching the news site with various social media sharing icons to encourage sharing. At Media OutReach Newswire, we constantly innovate our feed to keep abreast with the fast-changing publishing trend to align with our media content partnership,” Jennifer added.

Click here to view the upgraded layout of the release on our media partners’ news sites:
https://www.moneyfm893.sg/media-outreach-articles/
https://www.malaymail.com/morearticles/money/mediaoutreach

Hashtag: #MediaOutReachNewswire

About Media OutReach Newswire

Founded in 2009, Media OutReach is the first global newswire founded in the Asia Pacific region with offices in Singapore, Malaysia, Vietnam, Japan, Mainland China, Hong Kong, Taiwan, and with its headquarters in Hong Kong. Media OutReach constantly invests in its distribution network and post release report to deliver an authentic service that connects clients to journalist, build online visibility, empower their SEO and social media.

Media OutReach Newswire is the only global press release distribution company that owns its distribution network across 25 countries in the Asia Pacific; possessing a database of more than 140,000 journalists, 400 trade categories, 65,000 media titles, and has partnership with more than 500 real media to provide guarantee real online news posting for their clients’ news releases.

With proprietary technology at its core, Media OutReach disrupts the newswire industry by delivering multimedia and multilanguage directly to journalists and provides post release reports that offer reporting options that helps PR professional to reports efficiently and quickly. With its ownership of its distribution, their reports include insights into journalists accessing the news by publication and country.

In 2021, Media OutReach was named “the Most Important and Influential Asian PR Distribution Service provider for Asia Pacific Region” by TMCnet, the world’s leading trade online media website covering communications and technology. Media OutReach was also named “2021 OPPO Partner of the Year” by OPPO Global, the world’s leading smart device manufacturers and innovators. For more information, please visit https://www.media-outreach.com/

CHITTAGONG, BANGLADESH – Media OutReach – 8 July 2022 – Thanks to a grant of $1 million from the Mellon Foundation, Asian University for Women (AUW) is planning to launch a new Humanities major for undergraduate studies at the University. The Mellon grant, together with support from other sources, will enable AUW to enlist nine post-doctoral fellows to design and teach this new Humanities initiative. The Humanities major will comprise studies in Literature, History, Philosophy and Comparative Religion. Unlike the existing majors at AUW, the Humanities major would be only available to students who also co-major in one of the natural sciences or mathematics offerings at AUW and produce a thesis that bridges knowledge from both the Humanities and the scientific fields. Kamal Ahmad, AUW’s Founder noted that “Too often Humanities have been viewed as a purview of the leisure class. At AUW we think of Humanities as at the core of all of our existence. Our sense of imagination, joy, dignity and an unsevered will are all rooted in the Humanities. By studying history, literature, philosophy and religion in a systematic way, the AUW community will strengthen both its intellectual breadth but also more rigorously examine the fundamental questions that affect our society. We are grateful to the Mellon Foundation for so generously supporting AUW in these endeavors.”

New leadership at AUW is adding an astonishing breadth of expertise in the humanities at this invigorating moment. Joining as Vice Chancellor of AUW in February of 2022, Rubana Huq brings a humanities perspective to the University’s helm with her PhD in English literature from Jadavpur University, and her career as an accomplished poet in addition to her success in business. David Taylor also joined AUW in 2022 as the Dean of Humanities and is leading AUW’s new Humanities Program through its first year. David Taylor previously acted as the longtime Director of the Institute for the Study of Muslim Civilizations at Aga Khan University, and holds a PhD in Political Science from the School of Oriental and African Studies at the University of London with a focus on South Asian history and politics. Rubana Huq and David Taylor have spearheaded the humanities initiative and share an optimistic vision for the future role of the humanities at AUW:

“The Humanities program at AUW will provide the foundation to discover and understand the human experience. Through the Humanities program, scholars will gain meaningful insights and will plan with creativity and reason. We hope that the humanities scholars at AUW will strive to preserve the past, understand the realities of today and use the knowledge to shape tomorrow.”

– Rubana Huq, Vice Chancellor of AUW

“To study the humanities is to share in the hopes and aspirations of peoples across the world and across the centuries. It is to understand that the human mind, individually and collectively, can produce radically different worldviews, forms of social organisation at all levels from family to nation, and ways of relating to the natural world. Students of the humanities learn that it is important to understand the past and present in order to build a better future for themselves and all the inhabitants of planet earth.”

– David Denis Taylor, Dean of Humanities at AUW

AUW is gratified to be partnering with institutions and outstanding scholars of the Humanities worldwide in support of the program. Sunil Amrith, the Renu and Anand Dhawan Professor of History at Yale University, has taken a key role in envisioning a Humanities program and its integral role at AUW:

“AUW’s new Humanities Program is an inspired effort to harness the power of the humanities to enhance AUW’s commitment to educating future leaders. The program will foster intercultural understanding by expanding students’ imaginations; it will instill in them a sense of how history shapes the present; it will help them to develop lifelong skills that could not be more vital: critical intelligence, clarity of expression, and deep empathy. It gives me hope to see AUW embrace this bold new initiative at a time of such strife and suffering in the region, and all around the world.”

– Sunil Amrith, Professor of History at Yale University

The selected post-doc fellows will be named as Andrew W. Mellon Foundation Fellows in the Humanities at AUW. In addition to the fellowships, the awardees will receive support for research, travel, and will be mentored by a senior academic from their field. They will be based on the AUW Campus in Chittagong where furnished faculty housing will be available. There will be options to seek appointment as Assistant Professors at AUW following the completion of the fellowship period. Those interested in the positions should send a copy of their CV with a cover letter along with a teaching statement, a research statement, and a sample course description and syllabus to Hildi.Gabel@asian-university.org.

Hashtag: #Mellon #AUW #AsianUniversityforWomen

About Asian University for Women (AUW):

Founded in 2008 and located in Chittagong, Bangladesh, AUW is the first of its kind: a regional institution dedicated to women’s education and leadership development through liberal arts and sciences education. It is international in outlook but rooted in the contexts and aspirations of the people of Asia. Chartered by the Parliament of Bangladesh, AUW exists solely to support a rising network of women leaders, entrepreneurs, and changemakers from across the region. It seeks out women who show significant academic achievement and potential, demonstrate courage and a sense of outrage at injustice, and are empathic to the woes of other people.

1160 students from 17 countries currently attend AUW: Afghanistan, Bangladesh, Bhutan, Cambodia, China, India, Indonesia, Lao PDR, Myanmar, Nepal, Pakistan, Philippines, Sri Lanka, Syria, Timor Leste, Vietnam, and Yemen. More than 85% of AUW students are on full or near-full scholarships funded by supporters from around the world. The University has graduated over a thousand students to date. A majority of AUW graduates secure employment in the private and public sectors in their home countries while about 25% go on to pursue graduate studies at other institutions of higher learning including Oxford, Cambridge, Johns Hopkins, Stanford, Columbia, Duke, Brandeis and Tufts, among others. To learn more about Asian University for Women, please visit https://asian-university.org.