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Fruitpie Remold the Creative Marketing Tactics Push out the Self-established Unorthodox NFT Motif

“NFT Plus” Set off a Craze of Marketing Reform Sweeping the Fintech Phase Digital Assets Empower the Conventional Consumption Extending

HONG KONG SAR – Media OutReach – 7 June 2022 – Fruitpie (the “Company”), an avant-garde digital marketing consultancy, recently announced that it would exclusively design and publicly offer a Non-fungible Token (“NFT”) that first-ever combines traditional livelihood consumption and emerging virtual assets, known as the “Fruit Pie NFT“. Scratching the ideas from local fresh fruit culture, this campaign initiates and advocates the marketing concept of “Fruit to Earn“. It is Fruitpie’s inaugural attempt to make an exception and generalize the popularization of NFTs with its in-house innovation team, signifying the Company’s first stand to show its edge in the field of “NFT Plus” novelty fusion.

The purpose of the issuance of Fruit Pie NFT is to facilitate the integration of rising fintech tools and traditional livelihood consumption experience to lead a trendy lifestyle while offering fresh fruits to consumers. Its core marketing concept “Fruit to Earn” is imbued with the hidden gambit: unlike the membership identities or pre-paid cards launched by other conventional fruit distribution companies, Fruit Pie NFT brings forward a bold breakthrough based on standardized marketing ideas by incorporating orchard farming games into the system. In addition, through the establishment and construction of Smart Orchard in the Metaverse, people’s traditional livelihood consumption scenarios of buying fruit will be ingeniously extended to the virtual space.

After the official release, in addition to 2 Fruit Pie Gift Boxes, Fruit Pie NFT holders can also enjoy four additional benefits as the project progresses, including: Member-exclusive discounts and free shipping for all orders on the e-commerce outlet; single-use participation right in the online raffle for once a month; join and share the profits generated in the Fruit Pie Orchard Game that will be launched in the upcoming first phase; obtain extra right in the Smart Orchard that will be designed and built by Fruitpie in the Metaverse for the second phrase, attached to the unique NFT identity, etc. Fruitpie intends to leverage the inherent value attributes of NFT itself as an investment tool with the aid of fintech to endow a secure, novel, and distinctive investment significance to elementary consumption and entertainment behaviors, helping consumers understand and accept this newly-developing financial instrument in the accessible but profound terms. At the same time, the Company will adjust its innovative ideas to strive for excellence in line with the market selection and feedback.

Before carrying out this NFT Plus creative marketing, the company made full use of its practical experience accumulated in the digital marketing and consulting industry for many years to conduct in-depth research on local people’s characteristic hobbies and tendencies in livelihood consumption. The Hong Kong fresh fruit industry is highly concentrated, mainly because the supply, transportation, inventory, and distribution of fresh fruit have high requirements on the cost input and professional management of the operating company, so its traditional marketing campaigns also tend to be safe and conservative. After considering the NFT Plus integrated marketing tactic, the Company’s technical and creative team agreed that the NFT about the fresh fruit consumption conception is an exceedinglyingenious and brand-new entry point and thus proposed “Fruit to Earn“, enabling consumers to invest at a reasonable cost and earn benefits while feasting fresh fruits. Ms. Abby, Co-founder of Fruitpie, pointed out, “This Fruit Pie NFT is an absolutely fresh attempt and a remarkable collision between fintech and traditional consumption. On the one hand, the concept of NFT can be vividly integrated into our daily life. On the other hand, it can help the industry bring up primary education for investors related to NFT, a type of ‘Edutainment’ that accelerates this emerging subject to take root in the mass market.”

Mr. Charles Leung, Founder of Fruitpie, concluded: “Nowadays, through the continuous efforts and collective innovation of this industry, NFT has already ‘flown into the homes of ordinary people’, and a series of integrated ideas such as ‘NFT Plus’ that have been arising recently are solid proof of this. When NFT first appeared, it would only be linked to some world-famous paintings or out-of-print art collections, which means ‘too high-end to be accessible’. But now, ‘NFT plus 3D Games’, ‘NFT plus Beauty’, ‘NFT plus Social Avatars’, and so on, new dinguses are gushing out endlessly and changing with each passing day. More and more technological innovations have come out and significantly improved our understanding and acceptance of NFTs. This time, in terms of innovative settings, we also specially added gimmicks such as game segment and Smart Orchard, which is generally familiar and easy to participate in. The Company’s team has mastered quite mature technologies and hopes that NFT can be used extensively in traditional markets, helping various industries implement marketing reforms and pull through bottlenecks in innovation.”

About Fruitpie

The Fruit Pie NFT project is created and featured by Fruitpie, an avant-garde digital marketing and consulting company. It is also one of few e-commerce operation companies that pursue the “Full-chain Marketing Strategy”. The Company has invested in orchards located in Mainland China, Vietnam, Thailand, and other countries and regions. Its staple business is investments in agriculture, catering and transportation projects, integrated marketing on the Internet, and the supply, transportation, and sales of fresh fruits, vegetables, and aquatic products to Hong Kong.

For more information, please visit the website:
Instagram page:

#Fruitpie #FruitPieNFT

Hatten Hotels Worldwide (HHW) Wins Praise for Commitment to Source Only Cage-Free Eggs

HHW becomes first Malaysia-based hotel chain and property group to join global shift on key sustainability issue

KUALA LUMPUR, MALAYSIA – Media OutReach – 7 June 2022 – Hatten Hotels Worldwide (HHW), the largest hospitality chain in Melaka won praise today from international NGO Lever Foundation for committing to source only cage-free eggs for all its food and beverage operations by 2025.

Hatten Hotels Worldwide shifts to use only cage-free eggs by 2025

Hatten Hotels Worldwide shifts to use only cage-free eggs by 2025

“HHW makes it a point to purchase our supplies from sustainable and responsible sources who practice ethical standards of sourcing and production. In line with this policy, we have the full support of our CEO, Dato’ Edwin Tan, as we move towards our pledge to use only cage-free eggs,” said Director of Procurement, En. Mohd. Fareed bin Salim.

The Group’s hotels—Hatten Hotel Melaka, Hatten Place Melaka and Estadia Hotel Melaka will all be covered by the new policy.

“HHW’s pledge to switch to cage-free eggs for its businesses is great news for animals and customers alike,” said Vilosha Sivaraman, Sustainability Program Manager at Lever Foundation, which worked with the group on its commitment. “Despite the challenges of Covid-19 to the economy, HHW’s decision on this important sustainability issue demonstrates the company’s determination to provide the finest service for its guests and to support sustainable and humane food production.”

​Animal protection and food safety organizations around the world encourage a switch to cage-free eggs, which are more humane to animals and safer for consumers. On caged egg farms, each egg-laying hen is confined for nearly her entire life in a cage so small she can barely turn around. Research by the European Food Safety Authority and others has found that cage-free egg farms are up to 25 times less likely to be contaminated with key strains of salmonella compared to hens raised in cages. Battery cage egg production has been banned throughout the European Union as well as in Australia, New Zealand, the UK, Canada, India, and parts of the United States.

In recent years a growing list of hospitality, retail, restaurant and packaged food brands have pledged to use only cage-free eggs throughout Asia. HHW is the first Malaysia-based hotel chain, to commit to a full shift to cage-free egg sourcing.

For Hatten Hotels’ Public Statement:
https://www.hattenhotels.com/corporate-responsibility

About Hatten Hotels Worldwide

With its tagline, “Creating Memorable Moments”, Hatten Hotels Worldwide (HHW) took the hospitality industry by storm with the opening of Hatten Hotel Melaka in 2012. Boasting the largest room inventory in Melaka and with its prime location in the heart of historical Melaka, Hatten Hotel has remained the preferred hotel in Melaka for both business and leisure. With a string of awards and accolades to its portfolio, Hatten Hotel was named as Best City Hotel during the Asia Pacific Tourism and Travel Awards 2019.

In 2015, HHW opened a Peranakan-themed boutique hotel for travellers seeking an experiential holiday as well targeting medical tourism. To add to its diverse portfolio in the hospitality industry, Hatten Place opened its doors branding itself as the fun place to be, targeting young leisure travellers. This increased the group’s room inventory by 580 rooms being the hotel with the second largest room inventory in Melaka.

Making corporate social responsibility an essential part of business operations, HHW continues to make impactful actions that address key social and environmental challenges. The management is passionate about creating long-term, sustainable programmes which will benefit everyone as well as promote sustainable travel and tourism practices to better preserve the planet.

About Lever Foundation

Lever Foundation is a global NGO based in the United States and operating across southeast Asia. Lever Foundation works with leading food companies in Malaysia and across the region to help them upgrade their protein sourcing for a more humane, safe and sustainable supply chain, with a focus on cage-free eggs and alternative protein.

#LeverFoundation

DHL Supply Chain Global is a Leader in 2022 Gartner® Magic Quadrant™ for Third-Party Logistics, Worldwide for the 7th time

  • Leading international logistics companies were evaluated based on their completeness of vision and ability to execute in this year’s Gartner Magic Quadrant report
  • “We believe that as a leader in the e-commerce sector and with automation and technology at the heart of our DHL Supply Chain strategy, we are once again recognized as a Leader in the 2022 Gartner Magic Quadrant for Third-Party Logistics providers, worldwide,” says Oscar de Bok, CEO of DHL Supply Chain

SINGAPORE – Media OutReach – 7 June 2022 – DHL Supply Chain, the contract logistics specialist within Deutsche Post DHL Group, has been named a Leader in 2022 Gartner Magic Quadrant for Third-Party Logistics, Worldwide for the 7th time in a row. [1] Gartner, Inc. delivers actionable, objective insight to executives and their teams, and evaluates third-party logistics providers worldwide based on both their completeness of vision and their ability to execute and places them in one of four quadrants – niche players, visionaries, challengers or leaders. This year two DHL divisions were considered together in the research, DHL Supply Chain and DHL Global Forwarding.

Oscar de Bok, CEO of DHL Supply Chain, highlights what he sees as the strengths of DHL: “With e-commerce and online sales skyrocketing during the pandemic, as well as with the recent uncertainties along the various global trade lanes, our focus on customer centricity and agile logistics services is more crucial than ever. Awareness of our logistics services and supply chain portfolio has grown exponentially beyond industry insiders to the general public. Gartner defines that “Leaders execute well against their current vision and are well-positioned for tomorrow”. We believe that was earned by our 170,000 DHL Supply Chain employees around the World who have literally “gone the extra mile” to smooth out supply chain constraints, which our customers around the globe were facing. In our opinion, being recognized by Gartner as a Leader in this Magic Quadrant report for seven times in a row shows what reliable and valuable services DHL – across all divisions – provides to the various industries we service.”

“We are honored to be named a leader in our field again. Over the past few years, we have worked extremely hard, leveraging our highly skilled teams in deploying innovative digital and automated solutions for our customers, and this truly recognizes our efforts. We evolved with the changing needs whilst also staying consistent and true to our values to provide the best supply chain solutions. A perfectly orchestrated supply chain is one that can successfully manage e-fulfillment, handle returns, and support customers across various industries in this rapidly growing market segment. Our drive to innovate, to face emerging challenges head-on, and to forge the path to sustainable logistics, are all contributing factors to our success. We look forward to continued collaboration with our customers to make the logistics industry a greener one,” said Terry Ryan, CEO, DHL Supply Chain, Asia Pacific.

GARTNER and MAGIC QUADRANT are a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. Gartner does not endorse any vendor, product or service depicted in our market research reports, and does not advise technology users to select only those vendors with the highest ratings or other distinctions. Gartner reports state opinions of the Gartner Research & Advisory organization that should not be construed as findings of fact. Gartner disclaims all warranties, express or implied, with respect to this research report, including, but not limited to, implied warranties of merchantability or fitness for a particular purpose.

[1] Gartner, “Magic Quadrant for Third-Party Logistics, Worldwide”, Susan Boylan, et al, 23 May 2022

DHL – The logistics company for the world

DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 380,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.

DHL is part of Deutsche Post DHL Group. The Group generated revenues of more than 81 billion euros in 2021. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. Deutsche Post DHL Group aims to achieve net zero-emissions logistics by 2050.

#DHL

Global Organizations Concerned Digital Attack Surface is Spiraling Out of Control

Trend Micro study reveals visibility and control gaps are undermining security

HONG KONG SAR – Media OutReach – 7 June 2022 – Trend Micro Incorporated (TYO: 4704; TSE: 4704), the leader in cloud security, today announced the findings of a new global study indicating that organizations are struggling to define and secure an expanding cyber-attack surface, hampering risk management efforts.

Trend Micro surveyed 6297 IT and business decision makers across 29 countries to compile the study. To read the report: https://www.trendmicro.com/explore/trend_global_risk_research_2/the-challenge-of-man

The study revealed that three-quarters (73%) of global organizations are worried about their growing attack surface. Over a third (37%) said it is “constantly evolving and messy,” with only half (51%) able to fully define its extent.

Over two-fifths (43%) of respondents went further, admitting the digital attack surface is “spiraling out of control.”

Visibility challenges appear to be the main reason organizations are struggling to manage and understand cyber risk in these environments.

Almost two-thirds (62%) said they have blind spots that hamper security, with cloud environments cited as the most opaque. On average, respondents estimated having just 62% visibility of their attack surface.

These challenges are multiplied in global organizations. Two-thirds (65%) of respondents claimed that being an international enterprise that spans multiple jurisdictions makes managing the attack surface harder.

Yet a quarter (24%) are still mapping their systems manually and 29% do so regionally—which can create further silos and visibility gaps.

“IT modernization over the past two years was a necessary response to the ravages of the pandemic, but in many cases it unwittingly expanded the digital attack surface, giving threat actors more opportunities to compromise key assets,” said Bharat Mistry, Technical Director at Trend Micro. “A unified, platform-based approach is the best way to minimize visibility gaps, enhance risk assessments and improve protection across these complex, distributed IT environments.”

The study also revealed that over half (54%) of global organizations don’t believe their method of assessing risk exposure is sophisticated enough. This is borne out in other findings:

  • Only 45% have a completely well-defined way to assess risk exposure
  • More than a third (35%) only review/update their exposure monthly or less frequently
  • Just 23% review risk exposure daily
  • Keeping up to date with the ever-changing attack surface is the top area organizations struggle with

About Trend Micro

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro’s cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world.

#TrendMicro

Mead Johnson Nutrition Hong Kong Happy Parenting Index Survey Results Show Nearly 70% of Respondents Expect to Have Children, Almost 90% of Parent Respondents Find Their Life More Fulfilling with Children

Understanding parenting from different aspects helps couples to begin the happy journey, say experts

HONG KONG SAR – Media OutReach – 7 June 2022 – Under the pandemic, has family planning between couples been affected as changes arise all the time? Hong Kong parents and kids spend longer time at home together, do parents have enough communication on childcare? Mead Johnson Nutrition Hong Kong (“Mead Johnson”) earlier surveyed more than 1,000 individuals who plan to get married or married[1], looked to understand more about childcare and family planning among couples in Hong Kong.

The Happy Parenting Index Survey found that 70% of respondents expected to have children, and the majority of the parent respondents (90%) believed raising children could bring happiness and fulfillment to family life.

Raising children offers an essential source of happiness despite difficulties

Parenting difficulties are scaring away many couples from having children of their own. More than 85% of the respondents were concerned about the financial burden of raising a child (86%); while nearly 70% deemed that raising a child will bring pressure (69%). Despite the realistic difficulties, nearly 70% expected to have kids (66%) with most wanted to have at least 1 to 2 children.

Exaggerated fears arise before parenthood while parents highlight the joy behind

The survey also highlighted that parents value the joy of parenthood as compared to couples without a child. About 40% of respondents without children worry about the impact of parenting on their careers (43%), while only 27% of parents have the same concerns. An expectation gap exists and indicates that parenting may not be as difficult as imagined. Nearly 90% of parents believed that their children could bring a more fulfilling life (89%), compared with about 50% of those without children (53%).

Dr. Gregory Mak, a psychiatric specialist, pointed out that couples planning for their future families may be less inclined to have children because of the anticipated or imagined challenges. When planning to have children, he recommended that couples consider different perspectives, such as asking friends who have children for advice, and avoiding overthinking the challenges. Mr. Cyril Chung, a registered social worker, suggested couples remain open-minded in the course of discussion, and set a limit for overthinking the parenting challenges.

Bringing a child to birth can be an amazing experience, but it is not an easy process. Those planning to have children felt that they would have to spend 8.6 months on average to prepare for pregnancy both mentally and physically. But the survey also showed that over 40% of male respondents were unaware of the preparation time for pregnancy (42%), highlighting a clear gap between females’ and males’ understanding of pregnancy preparation, which might result in conflicts between couples.

Mr. Chung recommended couples have transparent communication before getting married in order to match their expectations. Their thoughts may change from time to time, and therefore effective communication is important to avoid possible conflicts. Check out the “Family Planning Tips” from Mr. Chung to help couples navigate the arduous task of communicating and preparing to have children.

Experts highlight the need for encouragement as two-thirds of parents argue over childcare work division

The pandemic is making childcare more strenuous, creating situations that could trigger conflicts between parents more often. The survey found that two in three parents have argued with their partner over the division of labor for childcare (67%). Half reported that the conflict significantly impacted their relationships (50%).

Such conflicts may arise from childcare work division between parents. While most parent respondents expected childcare duties to be evenly split, more than 75% of surveyed mothers felt they contributed more (76%), with almost 60% of fathers in the survey agreed (58%). Despite the discrepancy between expectations and practices, more than 80 percent of respondents (83%) indicated their spouses could motivate them to contribute more to parenting.

Dr. Mak, suggested that parents should assign roles based on their strengths, and express gratitude to improve the relationship. Individuals are often too shy to express appreciation in Chinese culture. Genuine expressions of appreciation, however, are highly effective reinforcements. Check out the “3 Missions to Childcare Work“ for the secret recipe to a happy family suggested by Dr. Mak.

“We are committed to nurturing children’s best start in life, in which the role of a happy family is pivotal. Communication and interaction between parents play an important role in children’s healthy development and happiness,” said Mr. Pankaj Agarwal, General Manager, Hong Kong, Taiwan & Cross-Border of Mead Johnson Nutrition (Hong Kong) Limited. “With this survey, we aimed to help parents and couples better understand each other’s needs and expectations about childcare and family planning. We hope to empower them to nurture happy, fulfilling family lives for the next generation.”


[1] FRC (Hong Kong) Ltd, an independent research firm, was commissioned to conduct the survey between 22 November to 3 December 2021. There were 1,010 randomly selected respondents, including 303 unmarried individuals who are in a relationship and have a plan to get married, 309 respondents who are married without a child and 398 individuals who are married and have children.

About Mead Johnson Nutrition (Hong Kong) Limited

Mead Johnson Nutrition has been established for more than a century. Since its founding in 1905, the renowned infant and child nutrition brand has led the way in developing science-based pediatric nutrition products, guided by the mission to nourish the world’s children for the best start in life. Currently, Mead Johnson Nutrition provides more than 70 products in over 50 countries.

Excellent quality has helped Mead Johnson Nutrition earn the trust of nutritionists and parents. Its dedicated and rigorous approach, continuous innovation, tireless pursuit of excellence, and caring feedback to the community have also helped establish a good brand image.

Mead Johnson Nutrition (Hong Kong) Limited has been in Hong Kong for half a century. It provides Hong Kong parents with high-quality, science-based products, various parenting information, and professional advice, gaining trust and support from parents.

Mead Johnson Nutrition’s scientists and healthcare professionals are focusing their efforts on the formula for children with special nutrition needs. Mead Johnson Nutrition is one of the very few brands that insist on producing the formula for children with metabolic disorders, giving them hope.

For more information, visit

#MeadJohnsonNutrition

Many Lizards in Laos and Vietnam Remain Unknown to Science

A new scientific research article suggests that remote parts of Laos and Vietnam are home to a large number of geckos which remain undescribed by scientists. 

Fortinet Introduces Self-Learning AI Capabilities in New Network Detection and Response Offering

FortiNDR leverages machine learning and deep neural networks – the next-generation of AI – to identify cyberattacks based on anomalous network activity and limit threat exposure

HONG KONG SAR – Media OutReach – 7 June 2022 –

John Maddison, EVP of Products and CMO at Fortinet

“With the introduction of FortiNDR, we’re adding robust network detection and response to the Fortinet Security Fabric. Powered by purpose-built machine learning, deep learning, pragmatic analytics, and advanced AI capabilities, FortiNDR automatically detects and responds to abnormal network activity to thwart security incidents. Fortinet’s full suite of detection and response offerings feature native integration for a coordinated response to empower security teams to move from a reactive to a proactive security posture.”

News Summary

Fortinet® (NASDAQ: FTNT), a global leader in broad, integrated, and automated cybersecurity solutions, today announced FortiNDR, a new network detection and response offering that leverages powerful artificial intelligence and pragmatic analytics to enable faster incident detection and an accelerated threat response.

SecOps Teams Must Leverage AI to Stay Ahead of Threats

Security operations teams are faced with advanced, persistent cybercrime that is more destructive and less predictable than ever before, an attack surface that continues to expand with hybrid IT architectures, and ongoing staff shortages due to the cybersecurity skills gap. Those using legacy security solutions are also challenged with overwhelming and tedious manual alert triage that pulls important resources away from high-priority tasks such as mitigating threats. As cybercriminals become more sophisticated, so too must an organization’s security tools.

FortiNDR Accelerates Threat Detection with Artificial Intelligence

With the introduction of FortiNDR, Fortinet is delivering full-lifecycle network protection, detection, and response powered by AI to:

  • Detect signs of sophisticated cyberattacks: With self-learning AI capabilities, machine learning, and advanced analytics, FortiNDR establishes sophisticated baselines of normal network activity for an organization and identifies deviations that may indicate cyber campaigns in progress. Profiling can be based on IP/Port, Protocol/Behavior, Destination, Packet Size, Geography, Device Type and more. Taken together, this means earlier detection as organizations no longer need to rely on generic threat feeds, which depend on threats or components to become globally known in order to identify indications of compromise.
  • Offload intensive human analyst functions with a Virtual Security Analyst: FortiNDR includes a Virtual Security Analyst (VSATM), which employs Deep Neural Networks – the next-generation of AI, and is designed to offload human security analysts by analyzing code generated by malicious traffic and determine its spread. VSATM comes pre-trained with more than 6 million malicious and safe features that can identify IT- and OT-based malware and classify it into threat categories. These features can accurately pinpoint patient zero and the lateral spread of multi-variant malware by analyzing the entire malware movement. VSATM is also capable of identifying encrypted attacks, malicious web campaigns, weak cipher/protocols and classifying malware.
  • Identify compromised users and agentless devices: Not all devices in an organization (for example, personal, third party, IoT, or OT devices) can have an endpoint detection and response agent installed to detect a compromise. FortiNDR addresses this by deploying a dedicated network sensor to analyze traffic originating from all devices.


Coordinated Response with Security Fabric Integration

FortiNDR also features native integrations with the Fortinet Security Fabric as well as API integrations with third-party solutions for a coordinated response to discovered threats to minimize their impact. Common automations to speed response include quarantining devices generating anomalous traffic, enforcement with third party devices via an API framework, triggering an orchestrated process guided by SOAR, and more.

As the industry’s highest performing cybersecurity mesh platform powered by FortiOS everywhere and a common management framework, the Fortinet Security Fabric enables broad visibility, seamless integration and interoperability between critical security elements, and granular control and automation.

Fortinet’s Robust Portfolio of Detection and Response Solutions

FortiNDR rounds out Fortinet’s existing portfolio of detection and response solutions, including managed detection and response (MDR), endpoint detection and response (EDR), and extended detection and response (XDR) solutions.

Organizations looking to add detection and response capabilities to their traditional prevention-oriented security controls can choose from:

  • FortiGuard MDR Service: For smaller organizations with a single IT/Security team (or larger organizations looking to offload first line alert monitoring and triage), managed detection and response (MDR) is a good option to add security monitoring capabilities without needing the specialized expertise to run it effectively.
  • FortiEDR: For mid-size to mainstream organizations with dedicated (but small) security teams, endpoint detection and response (EDR) is a good option to add deep, host-level analysis that is necessary to identify the signs of ransomware activity on the endpoint.
  • FortiNDR: For larger organizations or robust security teams who have already implemented EDR, network detection and response adds broader analytics and anomaly detection across network segments or even the entire organization, insight into activity from devices without agents (whether IoT or unmanaged devices), and faster deployment with zero impact to production systems.
  • FortiXDR: For organizations with multiple Fortinet security controls, extended detection and response adds curated detection analytics, AI-powered alert investigation and automatable incident response.


Supporting Quotes

“As our trusted security vendor, we’re pleased to see Fortinet continue to deliver cutting-edge technology as an integrated extension of what we have already deployed in our network. The addition of artificial intelligence for malware analysis in FortiNDR will give us a huge advantage in defending against cybercrime, and we are excited to expand this capability to our network activity. This is the latest example of our ability to gain even more value out of our initial investment in the Fortinet Security Fabric.”
– Carolina Masso S., CEO, Gamma Ingenieros SAS

“As enterprises struggle to coordinate threat detection and response across individual point products, the ability for them to leverage a complete set of integrated SOC capabilities as part of a cybersecurity platform promises significant improvement in the effectiveness and efficiency of discovering and mitigating threats. Fortinet’s portfolio of detection and response products such as FortiNDR, FortiEDR, FortiXDR, and more, which are all integrated as part of a platform, should be considered for any organization looking to improve their security operations function.”
– John Grady, Senior Analyst, Cybersecurity at ESG

Additional Resources

About Fortinet

Fortinet (NASDAQ: FTNT) makes possible a digital world that we can always trust through its mission to protect people, devices, and data everywhere. This is why the world’s largest enterprises, service providers, and government organizations choose Fortinet to securely accelerate their digital journey. The Fortinet Security Fabric platform delivers broad, integrated, and automated protections across the entire digital attack surface, securing critical devices, data, applications, and connections from the data center to the cloud to the home office. Ranking #1 in the most security appliances shipped worldwide, more than 565,000 customers trust Fortinet to protect their businesses. And the Fortinet NSE Training Institute, an initiative of Fortinet’s Training Advancement Agenda (TAA), provides one of the largest and broadest training programs in the industry to make cyber training and new career opportunities available to everyone. Learn more at , the , or .

Copyright © 2022 Fortinet, Inc. All rights reserved. The symbols ® and ™ denote respectively federally registered trademarks and common law trademarks of Fortinet, Inc., its subsidiaries and affiliates. Fortinet’s trademarks include, but are not limited to, the following: Fortinet, FortiGate, FortiGuard, FortiCare, FortiManager, FortiAnalyzer, FortiOS, FortiADC, FortiAP, FortiAppMonitor, FortiASIC, FortiAuthenticator, FortiBridge, FortiCache, FortiCamera, FortiCASB, FortiClient, FortiCloud, FortiConnect, FortiController, FortiConverter, FortiDB, FortiDDoS, FortiExplorer, FortiExtender, FortiFone, FortiCarrier, FortiHypervisor, FortiIsolator, FortiMail, FortiMonitor, FortiNAC, FortiPlanner, FortiPortal, FortiPresence , FortiProxy, FortiRecorder, FortiSandbox, FortiSIEM, FortiSwitch, FortiTester, FortiToken, FortiVoice, FortiWAN, FortiWeb, FortiWiFi, FortiWLC, FortiWLCOS and FortiWLM.

Other trademarks belong to their respective owners. Fortinet has not independently verified statements or certifications herein attributed to third parties and Fortinet does not independently endorse such statements. Notwithstanding anything to the contrary herein, nothing herein constitutes a warranty, guarantee, contract, binding specification or other binding commitment by Fortinet or any indication of intent related to a binding commitment, and performance and other specification information herein may be unique to certain environments. This news release may contain forward-looking statements that involve uncertainties and assumptions, such as statements regarding technology releases among others. Changes of circumstances, product release delays, or other risks as stated in our filings with the Securities and Exchange Commission, located at , may cause results to differ materially from those expressed or implied in this press release. If the uncertainties materialize or the assumptions prove incorrect, results may differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. Fortinet assumes no obligation to update any forward-looking statements, and expressly disclaims any obligation to update these forward-looking statements.

#Fortinet

Laos Exports Sticky Rice to China through Railway System 

Lao sticky rice.

Laos exported the first large quantity of sticky rice to China from the Southern Vientiane Railway Station.