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Weleda Unveils Its First Comprehensive Modernization of the Brand Appearance in over 100 Years

  • Weleda refreshes its brand identity, reaffirming its Swiss roots to appeal to new audiences and strengthen its premium positioning.
  • First comprehensive revision of the Weleda logo and visual brand world in the history of Weleda
  • Expertise in medicinal plants, research, and Swiss heritage take centre stage

ARLESHEIM/SCHWÄBISCH GMÜND, GERMANY – Newsaktuell – 20 March 2025 – Weleda AG, the global leader in certified natural skincare and anthroposophic medicines, introduces a renewed brand identity. The logo, corporate design, and overall brand presence have been modernized – marking the first comprehensive modernization of the brand appearance in the company’s history since its founding in 1921. “Our brand identity is now more modern, clear, and elegant – while staying true to our roots and values,” says CEO Tina Müller.

First comprehensive revision of the Weleda logo and visual brand world in the history of Weleda
First comprehensive revision of the Weleda logo and visual brand world in the history of Weleda

“Weleda is evolving. A strong brand stays relevant by adapting to the needs of today,” says Müller. The company underwent a comprehensive modernization process with the brand and design agency Peter Schmidt Group, as part of its evolution as a purpose-driven company. “Refreshing our brand identity strengthens our positioning – ‘Beauty and health in harmony with people and nature’ – while supporting our corporate strategy of ‘Growth with responsibility’. Weleda is strengthening its connection with younger audiences while reinforcing its position in the premium segment,” Müller explains.

The new Weleda logo remains true to its anthroposophic-inspired typography while evolving into a finer, more elegant, and contemporary design. The tagline has also been refreshed: rather than referencing the founding year, it now highlights Weleda’s unique expertise. “With ‘Natural Science’ or ‘Swiss Natural Science’, we highlight our extensive knowledge in medicinal plants, cultivated over more than 100 years. Through scientific research, we unlock nature’s potential to create highly effective, naturally active formulations,” says CMO Susanne Schgaguler. “Every plant is thoughtfully selected, carefully cultivated, harvested, and processed. Our products support the body’s natural vitality – with nature as the foundation of our business in every respect”.

Weleda also reinforces its Swiss heritage through the new tagline. “With ‘Swiss Natural Science’, we highlight what has always been deeply embedded in Weleda’s DNA – our Swiss roots and our commitment to formulating high-quality products using the finest natural ingredients in our Swiss laboratories,” says Schgaguler.

In line with its high sustainability standards, Weleda will gradually roll out the new packaging over the coming months. “We are implementing the new logo step by step, ensuring that no packaging materials are wasted,” says Schgaguler. After the transition of the Weleda natural skincare lines, the pharmaceutical packaging will also be updated. The Weleda symbol has also been modernized while preserving its meaning. The brand symbol with The Rod of Asclepius, a symbol of harmony between beauty and health, has been given a more refined and aesthetic design.

“Refreshing a brand with over a century of history is a great responsibility,” says Heidrun Angerer, Executive Creative Director at Peter Schmidt Group. Over a 12-month process, Weleda worked closely with the Hamburg-based agency to revitalise the brand.

“We were working with a brand that has remained consistently true to its rigorous quality standards – an approach that is more relevant today than ever before. However, for younger consumers and discerning shoppers seeking high-quality products, this commitment was not always easy to decipher. Together with the Weleda team, we defined the level of renewal we saw as necessary and appropriate for the brand, ensuring alignment with its philosophy, messaging, and the intrinsic value of its products. Our goal was to create a visual language around the new logo that would be instantly recognisable to Weleda fans while also making it more accessible to new audiences,” explains Heidrun Angerer.

“The result is a brand identity that resonates with the spirit of the times. From April, the new Weleda logo will be present across all customer touchpoints – on social media, in our online shop, on digital platforms, and in physical retail,” says Susanne Schgaguler. “Refreshing a century-old brand is a significant responsibility. But I believe this evolution reflects the vision of our founders. Ita Wegman and Rudolf Steiner dedicated their lives to continuous development,” says Tina Müller.

Weleda Project Team:

  • Tina Müller, CEO
  • Susanne Schgaguler, CMO
  • Esther Giessler, Head of Brand
  • Andrea Lederer, Chief Digital Officer

Peter Schmidt Group Project Team:

  • Heidrun Angerer, Executive Creative Director
  • Tobias Herber, Design
  • Markus Buchhammer, Senior Director Consulting

You can download Weleda’s updated visual and brand assets via this WeTransfer link.

Hashtag: #Weleda

The issuer is solely responsible for the content of this announcement.

About Weleda

Weleda AG is a Swiss public limited company with its headquarters in Arlesheim near Basel. Weleda is represented in over 50 countries and employs around 2,500 people. Weleda is the world’s leading manufacturer of certified natural cosmetics and anthroposophic pharmaceuticals. Weleda runs six gardens of its own using biodynamic cultivation methods and is particularly committed to biodiversity and healthy soils. Weleda is a certified B Corp.

More information about the Weleda Group can be found at

Thailand Plans to Nominate Wat Arun’s Stupa as UNESCO World Heritage Site

Wat Arun’s Stupa
Wat Arun’s Stupa

On 20 March, the Ministry of Culture of Thailand will seek Cabinet approval to nominate the stupa of Wat Arun as a UNESCO World Heritage Site, marking an important step in preserving the country’s cultural heritage.

If approved, the nomination will be submitted for inclusion on UNESCO’s Tentative List ahead of the World Heritage Committee meeting in June, a crucial step toward securing official recognition.  

Wat Arun’s stupa, located in Bangkok, is a masterpiece of Rattanakosin-era architecture and serves as both a religious site and a cultural landmark. As an active Buddhist temple, it hosts ceremonies and festivals while also attracting tourists through interactive tours, nighttime visits, and digital applications. 

Recognizing its value, the Culture Ministry’s subcommittee on Thailand’s cultural world heritage recently voted in favor of the proposal. Minister Sudawan Wangsuphakijkosol highlighted the stupa’s exceptional architectural and religious importance, not just for Thailand but for the broader Asian region. This nomination aligns with Thailand’s ongoing efforts to safeguard and promote its cultural legacy on a global stage.  

Beyond Wat Arun, Thailand is also pushing for UNESCO recognition of Wat Phra Mahathat Woramahawihan in Nakhon Si Thammarat. This application is currently under review by the International Council on Monuments and Sites (ICOMOS), with an expert delegation set to conduct an on-site assessment. If successful, the site could be officially inscribed by the World Heritage Committee next year, further cementing Thailand’s status as a steward of cultural heritage.  

Thailand has a broader vision for heritage preservation, with several other sites under consideration for UNESCO status. These include the Monuments, Sites, and Cultural Landscape of Chiang Mai, the Capital of Lanna; Phra That Phanom; the Ensemble of Phanom Rung, Muang Tam, and Plai Bat Sanctuaries; the Andaman Sea Nature Reserves of Thailand; and Songkhla and Its Associated Lagoon Settlements.

Fafrees unveils the F700 Series: Lightweight and Stylish City E-Bikes


DÜSSELDORF, GERMANY – Media OutReach Newswire – 20 March 2025 – Fafrees proudly presents the F700 Series, featuring the F700M and F700W—two premium city e-bikes designed for urban riders seeking efficiency, comfort, and modern aesthetics. Combining lightweight construction, intelligent features, and top-tier components, the F700 Series deliver a seamless and comfortable riding experience.

The Fafrees F700 Series is designed to make urban commuting effortless, efficient, and enjoyable, combining lightweight construction with intelligent power management for a seamless riding experience.

  • Ultra-Light Aluminum Frame – At just 19.5 kg, the high-quality aluminum frame makes maneuvering easy while ensuring durability and a sleek, modern aesthetic.
  • Hidden Long-Range Battery – The 36V 10Ah lithium battery delivers up to 100 km per charge, minimizing downtime with fast 4-hour charging for uninterrupted city rides.
  • Advanced Torque Sensor – Smart pedal assistance adjusts power output based on effort, ensuring smooth acceleration, improved efficiency, and a natural riding feel.

Ride with Confidence and Control

Shimano CUES 9-Speed Gearing: The Shimano CUES 9-speed system allows riders to smoothly adjust to different terrains, providing greater flexibility and control. Whether on steep inclines or flat roads, shifting gears is effortless and precise.

Hydraulic Disc Brakes: For enhanced safety, the F700 series are equipped with high-performance hydraulic disc brakes, delivering quick and responsive braking in all weather conditions.

Designed for Urban Mobility and Safety

  • Premium City Tires: Smooth and Secure
    The Chaoyang 700×42C city tires are engineered for urban roads, providing excellent grip, stability, and comfort. Reflective stripes enhance visibility at night.
  • Integrated Lighting System: See and Be Seen
    Featuring a StVZO-compliant front light and rear brake light, the F700M ensures maximum visibility and safety in low-light conditions.
  • VELO Vintage Saddle: Comfort Meets Style
    A thoughtfully designed VELO vintage saddle enhances long rides while adding a classic touch to the bike’s modern aesthetic.

The F700 Series are more than just an e-bike—it’s a smart, stylish, and powerful companion for modern city life. With its cutting-edge features, high-quality components, and sleek design, the F700M is a good choice for urban riders seeking comfort, convenience, and performance.

Website: www.fafreesebike.com
Facebook: facebook.com/FafreesEbike
Instagram: instagram.com/fafrees
YouTube: youtube.com/@fafreesebikeHashtag: #Fafrees

The issuer is solely responsible for the content of this announcement.

About Fafrees

Redefining Effortless Urban Mobility.

Fafrees is a forward-thinking electric bike brand dedicated to making everyday transportation simple, seamless, and enjoyable. With a strong focus on effortless riding, Fafrees designs e-bikes that integrate smoothly into modern lifestyles, prioritizing comfort, practicality, and reliability.

Chubb Life Hong Kong Launches Serene Care Critical Illness Protector – The Market’s Only Pure Critical Illness Basic Plan with Limited Premium Payment Terms

Flexible Premium Payment Solutions for Critical Illness Protection Across Life Stages


HONG KONG SAR – Media OutReach Newswire – 20 March 2025 – Chubb Life Hong Kong has launched “Serene Care Critical Illness Protector” (“Serene Care”), becoming Hong Kong’s first1 pure critical illness basic plan offering customers a choice of limited premium payment terms. The plan not only provides comprehensive coverage for 144 illnesses to meet customers’ wide-ranging protection needs, but also offers four premium payment options.

CHUBB SereneCare CoverImage Updated

Customers purchasing the critical illness protection plan for the first time can choose from a range of premium payment terms to suit their financial circumstances, allowing for the early lock in of premiums and avoiding the burden of significant premium increases in later years. For customers seeking to top up their critical illness coverage, protection can be obtained at affordable premiums based on their financial circumstances, to supplement existing coverage shortcomings.

Key features and benefits of Serene Care Critical Illness Protector:

  • Offers 4 options of limited premium payment term – 8, 12, 18 and 22 years, as well as a yearly renewable term option up to age 100 of the Insured, with policies offering a Conversion Option2 that adapts flexibly to your financial needs.

  • Hong Kong’s First Pure Critical Illness Insurance with Limited Payment Terms for Lifetime Peace of Mind: The market’s only1 pure protection critical illness basic plan offering limited premium payment terms, allowing customers to prepare for future protection while they have stable income.

  • Comprehensive protection up to age 100: Provides coverage for 144 illnesses at different stages, including major illnesses, minor illnesses (such as Carcinoma-In-Situ), and serious conditions requiring Intensive Care Unit (ICU) stays3. A Protection Revival Benefit4 ensures that protection can be restored to 100% after Minor Illness claims, providing peace of mind against future uncertainties.

Wenyu Ji, Chief Customer Proposition Officer, Chubb Life Hong Kong, said: “Through Serene Care Critical Illness Protector, we enable customers to prepare for future protection needs while they have a stable income, without worrying about long-term premium burdens. Serene Care not only expands our product portfolio but also provides customers with more flexible protection options.”

From now until March 31, 2025, customers successfully enrolling in the Serene Care Critical Illness Protector, can enjoy up to a total of 50% premium discounts over the first 3 policy years. If the total annualized premium of Serene Care Critical Illness Protector reaches USD 1,500 or above, you will also receive a complimentary cancer screening. Terms and conditions apply. For details, please refer to: https://www.chubb.com/content/dam/chubb-sites/chubb/hk-en/pdf/cie_offer_agy_en.pdf

Remarks:

  1. Based on a comparison with other critical illness protection plans for new Composite and Long-Term Businesses as identified in the Register of Authorized Insurers by Insurance Authority as of 1 January 2025.
  2. The Conversion Option is only applicable to Policies with YRT option and is subject to specific conditions in the product brochure and its policy documents. Please note that the Insured of the Policy and the New Policy should be the same and the existing policy will be terminated after conversion. The conversion is irrevocable upon taking effect. For the avoidance of doubt, the Waiting Period and the relevant periods in relation to incontestability and suicide exclusion shall be recounted from the date of last reinstatement of the New Policy. Please refer to the product brochure and its policy documents for details.
  3. The stays in ICU must be confirmed as “Qualified ICU Stay”, which means a stay in an ICU where all of the specific criteria must be met. Please refer to the product brochure and its policy documents for the specific criteria and other details.
  4. Protection Revival Benefit, Major Illness Benefit, Minor Illness Benefit and Death Benefit are subject to relevant terms and conditions, please refer to the product brochure and its policy documents for details.

This article is intended for general reference only and should not be regarded as professional advice, recommendation and does not form part of the policy. This article should be read along with other materials which cover more product information. Such materials include, but not limited to, product brochures setting out key product risks, policy provisions that contain the detailed terms and conditions, benefit illustrations (if any), policy documents and other relevant promotional or marketing materials, which are all available upon request. You might also consider seeking independent professional advice if needed. This article is intended to be displayed in Hong Kong only and does not construe as an offer to sell or solicitation to buy or provision of any insurance products outside Hong Kong. The above plan is a standalone policy and may be purchased independently without bundling with other insurance products.

Hashtag: #Chubb

The issuer is solely responsible for the content of this announcement.

About Chubb

Chubb is a world leader in insurance. With operations in 54 countries and territories, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. As an underwriting company, we assess, assume and manage risk with insight and discipline. We service and pay our claims fairly and promptly. The company is also defined by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength and local operations globally. Parent company Chubb Limited is listed on the New York Stock Exchange (NYSE: CB) and is a component of the S&P 500 index. Chubb maintains executive offices in Zurich, New York, London, Paris and other locations, and employs approximately 43,000 people worldwide. Additional information can be found at: .

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Salavanh Recognizes That Kadaothuek as Cultural Heritage Site

Salavanh Recognizes That Kadaothuek as Cultural Heritage Site
That Kadaothuek (photo credit: Pathet Lao Daily)

On 17 March, Salavanh Province officially recognized That Kadaothuek as a local national cultural heritage site.

National Assembly Discusses Maternity Leave Adjustment

National Assembly Discusses Maternity Leave Adjustment
National Assembly Discusses Maternity Leave Adjustment

During the 2nd session of the National Assembly on 19 March, members from each constituency commented on a proposed change to maternity leave.

The draft law suggests reducing the current five-month maternity leave to three and a half months to align with international standards.

The change aims to better suit the health needs of both mothers and childrenHowever, Somphien Vongxay, an election candidate from Vientiane Capital, questioned the reason for the reduction.

She argued that while the adjustment meets international standards, it does not fully account for local conditions.

“We must consider the real situation here, especially the health challenges many women face,” she said. “Women’s health in Laos is still not on par with international levels.”
Somphien also raised concerns about whether three and a half months is enough time for mothers to fully recover before returning to work. She urged further consideration of the duration needed for a full recovery.

Also Suayphet give a comment on proposed changes to leave policies. Maternity leave in Clause two should increase from three and a half to four months. In Clause three, one month of leave for pregnancies of two to three months is agreed upon, but for those less than two months, fifteen days should be granted if a miscarriage occurs.

The revised leave structure includes one month for pregnancies of two to three months, two months for three to six months, and three and a half months for over six months. Cesarean leave in Clause four should increase to four and a half months. For Clause eight, marriage leave of up to five days should exclude public holidays, with the same clarification “Excluding public holidays” applied to Clauses nine and ten.

Additionally, Suayphet Thongsombath a member of the 8th constituency of Huaphan Province suggested that maternity leave should be extended to four months instead of three and a half, especially for women with certain health conditions.

He also proposed more flexibility in cases of miscarriage, suggesting that women who experience a miscarriage in the early stages should receive at least 15 days of leave.
For pregnancies between two to three months, one month of leave would be granted, and for those beyond six months, the leave would remain at three and a half months.
Suayphet also recommended extending Cesarean leave to four and a half months.

“Swimming Jewels” Nishikigoi – Niigata-bred Koi Wins Top Prize at Global Beauty Competition

Bekko Variety Also Takes Excellence Award, Headed for Popularity Among India’s Wealthy


TOKYO, JAPAN – Media OutReach Newswire – 20 March 2025 – The 55th All Japan Nishikigoi Show was held in Tokyo from January 25 to 26, 2025, where a Niigata-bred koi fish won the overall top prize. A koi dealer who exports to India also took the Excellence Award in the Bekko variety category.

Left: Overall Champion "Showa-sanshoku," Right: "Bekko" Excellence Award
Left: Overall Champion “Showa-sanshoku,” Right: “Bekko” Excellence Award

Nishikigoi are vibrant ornamental fish born from Japanese tradition and are often called “swimming jewels” for their beauty. Since first appearing from a natural mutation over 200 years ago, selective breeding has produced over 150 varieties. Koi from Niigata Prefecture, the birthplace of Nishikigoi, are especially valued for their vivid colors and striking patterns.

Known internationally as “Koi” or “Nishikigoi,” these fish have gained global popularity in recent years, particularly in Europe, the US, and Asia. Demand is also growing in India, especially among wealthy enthusiasts.

The All Japan Nishikigoi Show is one of the world’s most prestigious koi competitions, where breeders and collectors from across the globe compete in beauty and quality. This year, a Niigata-bred koi was awarded the top prize out of 1,843 entries—an accomplishment worthy of being called the most beautiful koi in the world.

A dealer who sells Japanese koi primarily in India also received the Excellence Award for the Bekko variety. Award-winning koi often increase their value significantly, with individual fish sometimes fetching several hundred thousand rupees.

■ Bekko Excellence Award – Comment from Mr. Amila I Bandara (Sri Lanka)
Koi bred in Niigata are truly outstanding in their vivid coloration and pattern. It is essentially the holy land of Nishikigoi here. I’m honored that my koi received the Excellence Award in this prestigious competition. In India, where I sell koi, many wealthy individuals keep them in large ponds at their homes. While varieties like Kohaku, Taisho-sanshoku, and Showa-sanshoku are staples, unique patterns like Asagi and Bekko have also been gaining popularity among enthusiasts. I plan to continue expanding sales of high-quality Niigata-bred koi and further promote their beauty throughout India.

Photo, right: Mr. Amila I Bandara
Photo, right: Mr. Amila I Bandara

Hashtag: #Niigataprefecture

The issuer is solely responsible for the content of this announcement.