Organizations demonstrate analytics maturity in strategy and data dimensions, but they lack workforce- and process-related analytics capabilities

HONG KONG SAR – Media OutReach – 7 September 2021 – Delivering fresh insights into Hong Kong enterprises’ ability to create business value from data analytics, Alteryx, Inc. (NYSE: AYX), the Analytics Automation company, today released findings from its research report titled, “Toward Analytics Automation in Asia Pacific“. The research, conducted by International Data Corporation (IDC) and commissioned by Alteryx, reveals a significant gap between enterprises’ business priorities and performance, one that can be bridged by overcoming the lack of workforce- and process-related analytics capabilities. The study surveyed 100 organizations in Hong Kong across a range of industries.

According to the research, Hong Kong enterprises’ top business priorities include productivity enhancement, new product development, cost reduction and customer experience. However, major gaps exist between business priorities and business performance in cost reduction and new product development. Currently, while more than 90 percent of business executives believe that data analytics are important for their organizations to remain performant, 26 percent enterprises have achieved high analytics maturity. APAC enterprises that are ‘Analytics Experts’ tend to outperform their peers across all major business priorities, especially in areas like cost reduction (56 percent), business model innovation (28 percent), new product development (17 percent) and market expansion (12 percent). Hong Kong has the highest number of organizations who are ‘Analytics Experts’ among the countries surveyed.

To help enterprises to determine their analytics maturity level, IDC designed a framework that assesses their standing across four key dimensions – strategy^[1], data^[2], workforce^[3] and process^[4], before providing an aggregated score that identifies Beginners, Practitioners, or Experts. In addition, the framework describes the journey to becoming an Analytics Expert by achieving maturity in strategy, data, workforce, and process.

The research found that enterprises are more mature in strategy and data dimensions, with 53 percent having achieved buy-in and alignment amongst key stakeholders regarding analytics initiatives, but only 41 percent having established policies and practices to ensure data integrity. A large majority, however, lack the necessary workforce (80 percent) and process capabilities (88 percent), which are the most crucial for driving data-driven transformation at scale and deriving long-term business value.

It also suggests that enterprises need to build workforce or process-related capabilities to derive business value from data analytics. In their daily roles, executives across the region currently struggle with hard to use tools (55 percent), scattered and unmanaged tools (49 percent), lack of timely access to data (44 percent), data lineage and integrity (44 percent) and lack of data literacy (43 percent). These challenges are exacerbated by increased complexity and organizational demands for data analytics to be delivered at greater speed and scale, with the average enterprise currently facing internal requests to include 26 new data sources and 30 new data types per month.

“In today’s volatile, uncertain and challenging business environment, enterprises in Hong Kong have expressed the need to invest in mission-critical business areas. In addition, with the evolving needs of customers, enterprises must innovate their business models to meet new needs,” said Julian Quinn, Senior Vice President, APJ, Alteryx. “The findings show a consensus towards the critical role that analytics plays in driving business performance. Yet, organizations are grappling with multiple challenges in using data analytics, uncovering the need to improve workforce and process analytics capabilities. To deliver breakthrough outcomes, organizations need to automate processes and democratize data analytics, elevating workforce’s ability to gain on-demand insights for thriving in their roles.”

“Despite the rapid rate of digital transformation and data generation, many organizations in Hong Kong are not yet experts in data analytics. They are at the Beginners stage in their workforce and process dimensions which are critical for empowering employees to do their jobs better, faster and with greater impact,” said Dr. Chris Marshall, Associate Vice President, APAC, IDC. “In the face of workforce and process challenges, organizations today can close the gaps with advanced analytics tools. Analytic process automation, in particular, is a low-code solution that has emerged as a way forward to remove friction, enabling analytics capabilities to scale quickly across the entire organization.”

The research findings also highlight the potential of a self-service, human-centric analytics automation platform to bridge existing workforce and process capability gaps, address analytics challenges faced by executives, and put organizations on a path to become Analytics Experts.

The Alteryx Analytic Process Automation (APA) Platform™ delivers end-to-end automation of analytics, machine learning and data science processes. As a result, organizations can automate analytics and data science, embed intelligent decisioning, empower its employees to deliver faster, better business outcomes and ultimately, enable the agility needed to accelerate digital transformation.

“Data should no longer sit idly in an organization. With the help of analytics automation, an organization can leverage its best assets – people, processes and data – to empower their workforce to increase overall organizational performance and efficiency so that decision-making is faster and more reliable,” said Quinn.

To access the full IDC Infobrief: Toward Analytics Automation in Asia Pacific Report, please click here. 

To assess your organization’s analytics maturity with IDC’s APA Assessment Tool, please click here.

About the Toward Analytics Automation in Asia Pacific Report:

IDC reached out to 500 organizations in 5 markets (100 organizations in Hong Kong) across various industries in May to June 2021 to understand how different aspects of data analytics and insight creation drive business results. The five markets include Australia, Hong Kong, India, Japan and Singapore. The industries surveyed include financial services; manufacturing, construction, and resources; and government and education.

About Alteryx

Alteryx, the Analytics Automation company, is focused on enabling every person to transform data into a breakthrough. Alteryx unifies analytics, data science and business process automation in one, end-to-end platform to accelerate digital transformation and shape the future of analytic process automation (APA™). Organizations of all sizes, all over the world, rely on Alteryx to deliver high-impact business outcomes and the rapid upskilling of their modern workforce. For more information visit www.alteryx.com.

Alteryx is a registered trademark of Alteryx, Inc. All other product and brand names may be trademarks or registered trademarks of their respective owners.

#Alteryx

HONG KONG SAR – Media OutReach – 7 September 2021 – Covering an area of over 10,000 feet, Cube O Discovery Park will feature a combination of real marine life displays and exciting interactive multimedia games, together with a variety of recreation, education and dining opportunities.

Ideal for family visits and social media photo posts, Cube O is located in the new landmark mall Plaza 88 in Tsuen Wan and it’s Hong Kong’s first marine experience destination in the city centre.

A collaboration of experts

Cube O is the first project in Hong Kong from Cube Oceanarium – a world renowned aquarium brand – and is the result of a successful collaboration between a top aquarium architect, a professional aquarium aquaculture operation team, a senior marine conservation consultant and a technical consultant who has won two Best Visual Effects Awards at the Hong Kong Film Awards.

The idea behind Cube O is to create a unique marine experience featuring the underwater world and real marine life, combined with interactive multimedia effects, to promote the message of marine protection.

A marine experience for all the family

Cube O is divided into several themed zones with different attractions including Hong Kong’s first acrylic window projection. This integrates views of real marine life with projected light and shadow effects. For example, jellyfish are shown in a kaleidoscope of colours, while Virtual Reality (VR) takes visitors on a journey into the deep sea. There is also a Mixed Reality (MR) jellyfish classroom, a playhouse for children and a dining area. These exciting experiences offer an ideal family-oriented day out, and a perfect Instagrammable spot for young people.

Unveiling an ocean wonderland

By combining real marine life with artistic light and shadow effects that transform plain jellyfish into a colourful bubble show, Cube O hopes to enchant people with the majesty of the ocean. The dancing jellyfish seem like they are engaged in an undersea ocean ballet and make for extraordinary photo opportunities for visitors.

The interactive multimedia technology will also enable visitors to observe the marine life up close and learn more about nature, environmental protection and sustainable patterns of living. The fantastic visual effects will create the feeling of being transported to an ocean wonderland filled with amazing views.

A kaleidoscope of infinite fantasy spaces

The jellyfish kaleidoscope subtly combines the images of real jellyfish, with mirror shadow illusions, while the colourful lights reflect countless jellyfish shadows in all directions. This creates an infinitely mysterious space that visitors will feel they are totally immersed in.

The jellyfish institute

Afterwards, visitors can visit the jellyfish research institute and learn how jellyfish develop from babies into adults, and find out more about jellyfish ecology and the characteristics of different jellyfish species. In addition to watching jellyfish feeding, visitors will also be allowed to contact them from a safe zero-distance and thus get closer to the ocean.

Multimedia edutainment

The interactive multimedia games will further boost the overall experience, as visitors can “become” small fish, swimming under the protection of a jellyfish in an ocean exploration tour. The “small fish” has to hide under the jellyfish while being wary of being grabbed by tentacles or attacked by predators lurking nearby.

In the MR jellyfish classroom, visitors can become “guardians of the ocean” and rescue a stranded green sea turtle, which requires careful treatment and a lot of effort to help the turtle recover and swim back to the sea.

The rescue operation follows real turtle rescue procedures. Visitors who participate will be able to learn about the work of professional conservationists, think about the effect of human beings on the ocean and gain a sense of mission with respect to marine conservation.

Ocean-themed family playhouse and five-star dining

The children’s Playhouse features Hong Kong’s first ocean-themed play space where children can gain marine knowledge while having fun with mastering physical challenges.

The walls of the Playhouse are painted with child-friendly paint to create a clean and heathy environment, so parents can dine on fine cuisine nearby with peace of mind.

The park has invited a Head Chef and his team from a local five-star hotel to prepare a selection of mouthwatering delicacies. In addition, Corner Cone, a famous Asian ice cream brand, has prepared a range of limited edition ocean-themed ice creams specially for the Cube O. The uniquely shaped ice creams provide especially yummy social media photo opportunities.

High resolution images can be downloaded via: https://drive.google.com/drive/folders/1ElDOHrIPguuiCUlWf66KBJ26svJPDXyw?usp=sharing

About Cube O Discovery Park

Cube O. Discovery Park makes it possible to discover the infinite mysteries of the ocean. When you step into Cube O, amazing ocean views unfold literally before your eyes.

As Hong Kong’s first city-centre marine experience destination, Cube O Discovery Park not only presents the underwater world and marine life in a new way, but also subtly condenses the vast ocean into a limited cubic space that brings the ocean close to hand and connects visitors to nature in new and entertaining ways.

Cube O aims to inspire more people to respect and protect the inhabitants of the ocean and get involved in marine conservation, by enjoying and admiring beautiful views of marine life, observing their characteristics, and mentally entering into the underwater world through a variety of multimedia interactive games.

Cube O is designed to be a place for recreation, relaxation and education for individuals and families, as well as school groups who can discover the diversity of life in the ocean through immersive interactive adventures.

Social media:

Facebook:https://www.facebook.com/cubeodiscoverypark/

Instagram: https://www.instagram.com/cubeodiscoverypark/?utm_medium=copy_link

#CubeODiscoveryPark

About Cube Oceanarium

Based in the national 5A tourist attraction spot of Chengdu Seaside City, the Cube Oceanarium offers integrated services covering sightseeing, marine science education and scientific research.

Its main exhibit tank has a 40-meter-long viewing panel certified by the Guinness Book of World Records as the world’s largest acrylic window. In addition to viewing marine life through this window, visitors can also participate in scuba diving activities or enjoy an underwater ride in a semi-submarine.

More interactive activities are also available, such as night camping in the aquarium tunnel and aquarium science and conservation classes. The Cube Oceanarium features a large variety of aquatic life, and zero-distance contact with the ocean through multimedia games and interactive education courses as well as high-tech supporting facilities.

In 2021, it was listed as the 5^th best aquarium in the world by the World Cities Ranking website and ranked 16^th in a selection of the 50 best aquariums by the Tour Scanner website.

Supporting Unit (listed in no particular order)

Nippon Paint BenQ iPurifi Environment PICO

Ximmerse Wild Lens Entertainment Development

Education Partner

A Plastic Ocean Foundation

• A majority (83%) of HR leaders are open to the digitalisation of HR processes.
• However, HR leaders’ top concern when it comes to HR digitalisation is “not being able to adapt to new and complex skills” (50%).
• The most important function to digitalise is “compensation and benefits” (69%), followed by “onboarding and offboarding process” (58%), and “performance measurement and rewards” (53%).
• Experts say that adaptive competencies are instrumental to support a digital-enabled work-environment.

SINGAPORE – Media OutReach – 7 September 2021 – As companies move into a COVID-19 endemic world, Human Resources (HR) will play a strategic function to ensure a smooth transition of the workforce and workplaces. For that reason, 83% of HR leaders say that they are open to embracing digitalisation of HR processes. However, HR leaders’ top concern when it comes to digitalisation of HR processes is the fear of “not being able to adapt to new and complex skills” (voted by 50%).

These are some of the key findings uncovered in NTUC LearningHub (NTUC LHUB)’s recent Industry Insights 2021 survey on Human Resources, conducted in August 2021 with 200 professionals who are HR leaders and managers with hiring responsibilities.

HR leaders agree (89%) that their company recognises the need to digitalise HR processes to achieve stronger business outcomes. According to them, the most important function to digitalise is “compensation and benefits” (69%), followed by “onboarding and offboarding process” (58%), and “performance measurement and rewards” (53%). When asked about the benefits of digitalisation, HR leaders cite “improve work efficiency” (67%), “allow time for more strategic high-value tasks” (54%) and “fewer human errors” (53%), as top benefits of digitalising HR processes.

However, only 19% of HR leaders report that their company has implemented digitalisation to a large extent, that is, more than 75% of HR processes. Despite the sluggish adoption of HR digitalisation at the workplace, there are plans to do so in the next two to three years. HR professionals reveal that their company intends to invest in “robotic process automation” (42%), “cloud-based platforms” (38%), and “artificial intelligence and machine learning capabilities” (38%).

In addition, key challenges are the “lack of budget to invest in digital transformation” (48%), “lack of in-house expertise” (48%)”, and “lack of required skillsets to adapt” (38%). To enable the growth of digitalisation of HR processes, companies are likely to “mix both training and hiring” (39%), “hire HR professionals with relevant digitalisation skills” (36%), and “provide skills training for existing HR employees” (16%). With that, most of the HR leaders (98%) also agree that there is a greater need for HR practitioners with a mix of traditional and digitalisation skills.

Theresa Soikkeli, Chief Human Resources Officer at NTUC Enterprise, comments, “Today, HR’s role in any organisation is increasingly crucial, to ensure business success, through the management of the most valuable asset, that is, human capital. With the unpredictable business climate, HR must be strategic and develop a workforce that is resilient and agile. This is possible through reskilling and upskilling of the existing workforce towards digitalisation, and hiring the right talent to propel the business.”

NTUC LHUB’s Director of Human Capital, Sean Lim, adds, “Taking the step to upskill HR professionals is the start of inculcating a culture of continuous learning and utilising adaptive skills to keep up with constant technological developments. As the HR function will be at the forefront of digital transformation, HR professionals must also possess complementary competencies in the sociological and behavioural aspects to the function in order to harness the true power of data and technology. These higher-value roles position HR as a more proactive and strategic function. Thus, HR professionals will need to upskill and reskill their adaptive competencies as well in order to support a digital-enabled work-environment.”

Tham Chien Ping, Master Facilitator and Representative, Southeast Asia, at Society for Human Resource Management comments, “COVID-19 has shown us that many digital tools can in fact facilitate a lot of our work. This equalises digital skills and knowledge as it was something that the entire workforce had to embrace, regardless of age or ‘digital background’. As companies transform, HR will have to do the same as a partner to business and working closely together to mitigate gaps through digitalisation. This allows HR practitioners to transition into higher value roles such as consulting, counselling, and coaching, which very much require people-centric skills.”

To download the Industry Insights 2021 Report on Human Resources, visit https://www.ntuclearninghub.com/human-resources-2021. Find out more about the courses, training and grants at https://www.ntuclearninghub.com/.

About NTUC LearningHub

NTUC LearningHub is the leading Continuing Education and Training provider in Singapore which aims to transform the lifelong employability of working people. Since our corporatisation in 2004, we have been working with employers and individual learners to provide learning solutions in areas such as Cloud, Infocomm Technology, Healthcare, Employability & Literacy, Business Excellence, Workplace Safety & Health, Security, Human Resources and Foreign Worker Training.

To date, NTUC LearningHub has helped over 25,000 organisations and achieved over 2.6 million training places across more than 500 courses with a pool of over 900 certified trainers. As a Total Learning Solutions provider to organisations, we also forge partnerships and offer a wide range of relevant end-to-end training solutions and work constantly to improve our training quality and delivery. In 2020, we have accelerated our foray into online learning with our Virtual Live Classes and, through working with best-in-class partners such as IBM, DuPont Sustainable Solutions and GO1, asynchronous online courses.

For more information, visit www.ntuclearninghub.com.

#NTUCLearningHub

Hong Kong SAR – Media OutReach – 7 September 2021 – Customers who have just started to learn about search engine optimization should focus on search intent, backlinks, user experience, internet speed, etc. to save time and achieve maximum results. HDcourse launched free online SEO courses to help SMEs increase their organic SEO traffic by 12 times within 6 months.

HDcourse was established in 2019, and its courses cover SEO, WordPress, email marketing and digital marketing. This is an online learning course that supports short video teaching and is suitable for people who are studying on mobile phones and busy with work. Users can continue to learn anywhere.

One of the students from Malaysia had only 53,500 impressions and 1,240 clicks on Google 6 months ago. After learning and applying some search engine optimization techniques, there are now 583,000 impressions and 15,000 clicks, an increase in 6 months 12 times the natural flow rate and excellent results. HDcourse also provides SEO services.

The free SEO teaching courses provided by HDcourse are from the simpler to the deeper, even if the client does not have SEO knowledge, they can easily start. Our professional team integrates 10 factors that can improve the SEO of our clients and obtain organic traffic.

1. Search intention

The first is whether the content is aligned with the user’s search intention. There are many keywords that customers can put on the website, but the customer needs to know if the user enters those words, whether it means that they want to buy that thing. For example: Enter hand sanitizer, whether you want to know if there is a problem with that hand sanitizer, or you want to buy hand sanitizer.

2. Index

If the customer’s website is not indexed, there is no way to do search engine optimization, so the first step is to have the search engine index the content of the customer’s website one by one.

3. Backlinks

It mainly refers to how many other people’s website links point to the customer’s website. The more the better, the higher the quality, the higher the relevance will increase the customer’s ranking.

4. User Experience

For the time the user stays on the website, Google will know that the content is of poor quality or not relevant enough, so it will improve or downgrade the customer’s ranking.

5. Uniqueness of content

Try to write deep and rich content, enhance uniqueness, and achieve content optimization.

6. E.A.T. Expertise, Authority and Trustworthy

Whether the person who writes the content is an expert, the person who writes a weight loss method or health tips is a doctor in a certain hospital, in order to increase the authority and professionalism of the content.

7. Freshness of content

News is easy to get out of date, try to write some long-lasting content, such as weight loss methods, some methods maybe similar in ten years or so, to maintain a sense of freshness.

8. Click-Through Rate

If the customer’s title is added with numbers or attractive words, it will help the user to click and it will help the search engine.

9. Website Speed

The time to load the website should be within 2-4 seconds. Basically, mobile users will leave if they can’t load it within 4 seconds.

10. Responsive design

Users can easily browse the same website regardless of computer, tablet or mobile phone.

About HDcourse Limited

HDcourse provides SEO optimization services and training. It is founded and operated by people with more than 18 years of SEO and WordPress experience. It is based in Hong Kong and is committed to obtaining more traffic for SMEs to increase business opportunities. One-stop digital marketing solutions include: SEO, SEM, WordPress and Shopify website design.

Website: https://www.hdcourse.com

Facebook: https://www.facebook.com/ivansopage

YouTube: https://www.youtube.com/c/ivanso

#HDCourse