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Zuellig Pharma Launches Lilly’s Innovative Obesity and Diabetes Medicine in Thailand

Mounjaro® (tirzepatide) will be available in the market from the end of May 2025


BANGKOK, THAILAND – Media OutReach Newswire – 27 May 2025 – Zuellig Pharma, a leading healthcare solutions company in Asia, has announced that Mounjaro® (tirzepatide), the innovative obesity and diabetes medicine developed by Eli Lilly and Company, will be launched in Thailand at the end of May 2025. Zuellig Pharma holds the marketing authorization for Mounjaro® (tirzepatide) in Thailand, having been granted the distribution and promotion rights for the medicine by Eli Lilly and Company this year.

Mounjaro® (tirzepatide) is a once-weekly prescription-only medicine indicated for the treatment of adults with insufficiently controlled type 2 diabetes mellitus as an adjunct to diet and exercise; as monotherapy when metformin is considered inappropriate due to intolerance or contraindications, in addition to other medicinal products for the treatment of diabetes; and as an adjunct to a reduced-calorie diet and increased physical activity for weight management, including weight loss and weight maintenance, in adults with an initial Body Mass Index (BMI) of ≥30 kg/m2 (obesity) or ≥27 kg/m2 to < 30 kg/m2 (overweight) in the presence of at least one weight-related comorbid condition (e.g., hypertension, dyslipidemia, obstructive sleep apnea, cardiovascular disease, prediabetes, or type 2 diabetes mellitus).

The availability of Mounjaro® (tirzepatide) is a significant advancement in the treatment of both obesity and type 2 diabetes, offering a single medication that can address both conditions through an easy-to-use prefilled pen. Mounjaro® KwikPen® (tirzepatide injection) is available in 2.5 mg, 5 mg, 7.5 mg and 10 mg, and gives healthcare providers the ability to personalize treatment plans better to meet individual patient needs.

Obesity is a critical public health concern in Thailand that affects 48% of the total population.2 The Ministry of Public Health classifies obesity as a Non-Communicable Disease (NCD) due to its strong link to rising rates for chronic illnesses, particularly type 2 diabetes. In 2024, the Department of Disease Control reported that 1 in 10 Thai individuals – a total of 6.5 million people – suffer from type 2 diabetes, impacting their physical, mental, and social well-being.2

People with diabetes face significant challenges in managing their blood sugar and preventing complications such as cardiovascular disease, chronic kidney disease, diabetic retinopathy, and diabetic foot ulcers, which can lead to severe infections and potential amputation.3

“Obesity and diabetes have gained prominence as significant health challenges in Thailand, and we are excited to accelerate the availability of Mounjaro® (tirzepatide) to patients in the region. With our deep understanding of the local regulatory landscape, as well as our proven track record of delivering innovative healthcare solutions in unmet disease areas, we are well placed to enhance the availability of the medicine in the market. This represents a significant step forward in our commitment to making healthcare more accessible, particularly in the chronic metabolic disease market,” said Rehan Saghir, Executive Vice President of Zuellig Pharma’s Commercialization division.

References:

  1. Mounjaro. Prescribing Information. Eli Lilly Asia, Inc.
  2. Division of Non-communicable Disease, Department of Disease Control, Ministry of Public Health)
  3. Yang, T., Qi, F., Guo, F. et al. An update on chronic complications of diabetes mellitus: from molecular mechanisms to therapeutic strategies with a focus on metabolic memory. Mol Med 30, 71 (2024). https://doi.org/10.1186/s10020-024-00824-9

Hashtag: #ZuelligPharma #EliLillyandCompany #Diabetes #Obesity #Healthcare #Pharmaceuticals


The issuer is solely responsible for the content of this announcement.

About Zuellig Pharma

Zuellig Pharma is a leading healthcare solutions company in Asia, and our purpose is to make healthcare more accessible to the communities we serve. We provide world-class distribution, digital and commercial services to support the growing healthcare needs in this region. The company was started a hundred years ago and has grown to become a multibillion-dollar business covering 17 markets with over 12,000 employees. Our people serve more than 200,000 medical facilities and work with over 450 clients, including the top 20 pharmaceutical companies in the world.

For more information, visit:

Experience as the New Destination: Trip.com Aims to Empower Global Partners in Attractions & Tours

SHANGHAI, May 27, 2025 /PRNewswire/ — Trip.com, a leading one-stop travel service provider, unveiled the latest industry and sector trends, evolving traveller patterns, and future plans at its Attractions & Tours Global Partners Forum. The event is part of Trip.com Group’s annual global partner conference, Envision.2025, and was held on 26 May at the Shanghai Museum East – a cutting-edge landmark and cultural exchange hub, known for its wave-inspired architecture and immersive technology.


Empowering Global Partners through Innovative Technology and Marketing

Setting the stage, Mr. Jim Ji, Vice President of Trip.com Group, CEO of Attractions & Tours, shared that the travel industry has been recovering steadily, with international tourist arrivals expected to bounce back fully and exceed pre-pandemic levels this year based on industry forecasts. This is largely due to the relaxation of visa requirements and increasing flight capacity across the globe.

In his keynote speech titled ‘Empowering Global Partners’, Mr Ji emphasised how Trip.com is meeting this demand growth by building a global tourism industry ecosystem consisting of a wide distribution network including: 

  • 22 international offices
  • 2900+ affiliates & resellers, covering 150+ countries & regions, 300k+ products worldwide
  • 170+ marketing resources
  • 24 languages supported and 24/7 customer service
  • 33 currency options

Sharing strategies that will empower partners to reach international travellers more directly and effectively, Mr Ji explained how Trip.com’s ticket machines, onsite ticket operations and customisable online booking sites are helping partners to reduce manpower and improve operational efficiency. Measures to prevent fraudulent transactions as well as large-scale ticket bot activities have also been set up to enable partners to guard against such risks. 

He further highlighted the importance of engaging travellers through innovative marketing with partners. For example, to provide a more comfortable waiting experience for travellers at the Sanur Harbour in Bali, Indonesia, Trip.com Attractions & Tours worked with a local partner to build a Trip.com VIP lounge. This attracted nearly 200,000 customers and increased ferry ticket sales significantly.

Creating Deeper Travel Experiences

A key trend spotlighted during the forum was how travellers are increasingly making decisions based on the type of experiences they can enjoy during their trip. Forum speakers noted that the growth rate for experience-related searches on Trip.com is six times than that of destination or attraction-related searches. Keywords such as “food” and “spa” were among the top-searched keywords relating to experiences that international travellers were interested in.

“Travellers today are overwhelmed with options and increasingly seek experiences that resonate on a deeper level. Through collaboration with our global partners and the smart use of AI and consumer insights, we are curating personalised journeys that go beyond the expected and meet the evolving needs of international travellers,” said Mr Ji.

One way Trip.com is responding to this shift is through Trip.Best, an in-app collection of curated travel rankings based on user reviews, bookings and AI algorithms, inspiring travel through its destination guides and best-ranking lists. Users can easily find the most popular travel attractions across the world with Trip.Best’s global “Best Things to Do” rankings, including theme parks, museums, experiential activities and more. 

In recognition of the efforts by global partners to create a better experience for travellers, awards were also presented at the Envision forum to the best of the industry, such as top ranked attractions on Trip.Best, as well as the Excellent Partner Awards and the Most Promising Partner Awards.

About Trip.com

Trip.com is an international one-stop travel service provider, available in 24 languages across 39 countries and regions in 35 local currencies. Trip.com has an extensive hotel and flight network consisting of more than 1.5 million hotels and flights from over 640 airlines covering 3,400 airports in 220 countries and regions around the globe. Trip.com‘s world-class 24/7 multilingual customer service, as well as additional centres in Edinburgh, Tokyo and Seoul, help to ‘create the best travel experience’ for its millions of customers worldwide. To book your next trip, visit Trip.com.

Pony.ai Partners with Dubai RTA to Accelerate Autonomous Mobility in the Middle Eastern Metropolis

DUBAI, UAE, May 27, 2025 /PRNewswire/ — Pony.ai (NASDAQ: PONY) today announces that it has entered a Memorandum of Understanding (MoU) with Dubai‘s Roads and Transport Authority (RTA) to deploy its advanced robotaxi fleet in the region. The collaboration underscores Pony.ai’s commitment to advancing autonomous driving technology in one of the world’s most dynamic metropolitan hubs.

Mr. Ahmed Bahrozyan, CEO of Public Transport Agency at RTA, stated: “The collaboration with Pony.ai marks another significant milestone in advancing Dubai‘s Self-Driving Transport Strategy. This partnership is integral to our goal of transforming 25% of all journeys in the city into autonomous trips by 2030, reinforcing Dubai‘s position as a global leader in autonomous mobility and innovation. We are excited to work with Pony.ai, a pioneer in autonomous driving technology, to further enhance the integration of smart transport solutions in Dubai.”

Dr. Leo Wang, CFO of Pony.ai said: “Dubai stands at the forefront of intelligent urban mobility innovation, and we are honored to collaborate with RTA on this transformative initiative. By combining our proven autonomous driving technology and extensive fleet operation experience, we are committed to accelerating Dubai‘s transition to autonomous transportation.”

Aligned with Dubai‘s 2030 Smart City Vision — which targets transitioning 25% of the city’s transportation to autonomous mode by 2030 — the collaboration will introduce Pony.ai’s autonomous driving technology through a multi-phase rollout. Initial supervised trials are set to launch in 2025, followed by fully driverless operations in 2026.

As a global leader in autonomous mobility solutions, Pony.ai plans to start mass production and deployment of its seventh-generation robotaxis in the second half of 2025. This initiative is expected to lay a robust foundation for the company’s global expansion.

The company aims to ramp up its robotaxi fleet globally to thousands of vehicles within the next 2 years, positioning 2025 as the inaugural year for large-scale commercial deployment. This accelerated timeline is enabled by technological maturity, vehicle engineering, and operational readiness.

Pony.ai’s seventh-generation autonomous driving system, recently showcased at Auto Shanghai 2025, exemplifies this technological readiness. The AD kit hardware suite achieves a 70% BOM cost reduction while meeting stringent automotive-grade standards. Its advanced sensor array handles complex scenarios ranging from high-speed highways to crowed urban centers like Dubai‘s business and financial districts. The platform-based design enables rapid adaptation across different vehicle types.

For vehicle production, Pony.ai collaborates with industry leaders including Toyota, GAC Motor, and BAIC Motor to develop its seventh-generation robotaxis. Mass deployment is slated for later this year following the vehicles’ successful debut in Shanghai in April.

The company has established a comprehensive robotaxi operation system featuring fully automated processes from vehicle dispatch to service conclusion. In China, Pony.ai was the first autonomous driving company to offer fully driverless ride-hailing services across Beijing, Shanghai, Guangzhou, and Shenzhen. Its fleet of around 300 Robotaxi vehicles serves key hubs such as Beijing South Railway Station and Guangzhou Baiyun International Airport, while navigating complex environments such as Shenzhen’s densely populated Nanshan District, demonstrating scalable solutions adaptable to global urban environments.

“We’ve built up real expertise in robotaxis from years of operations in China, and now we’re bringing that know-how to Dubai. Our goal is to give residents and visitors here driverless tech that’s not just greener and safer, but genuinely makes getting around this city easier for everyone,” said Leo Wang.

Long-term plans include integrating robotaxi services with Dubai‘s multimodal transport network — encompassing metro, tram, and maritime routes — to create a future where autonomous vehicles complement existing infrastructure, enabling smoother journeys and reducing the city’s carbon footprint.

To date, Pony.ai has secured robotaxi testing permits across four major markets, including the United States, China, South Korea, and Luxembourg. The new partnership with Dubai further extends its global presence and represents a milestone in its expansion in the Middle East.

Pony.ai Robotaxi
Pony.ai Robotaxi

 

WiseChip Highlights OLED and TFT Display Solutions at CommunicAsia 2025

Booth No. 3F3-12 | May 27–29, 2025 | Singapore EXPO

MIAOLI, May 27, 2025 /PRNewswire/ — WiseChip Semiconductor Inc., a pioneer in PMOLED display technology with nearly 20 years of experience, is drawing attention at CommunicAsia 2025 with its latest OLED and TFT display innovations at Booth 3F3-12.

WiseChip presents its latest OLED and TFT displays at CommunicAsia, highlighting applications in smart devices and vehicles with features like high contrast and low power use.
WiseChip presents its latest OLED and TFT displays at CommunicAsia, highlighting applications in smart devices and vehicles with features like high contrast and low power use.

The showcased solutions target smart control, industrial computing, automotive electronics, and compact embedded devices, emphasizing high brightness, energy efficiency, and easy integration.

Featured OLED technologies include:

  • Mini Transparent OLED Modules: Sunlight-readable, ultra-thin displays with customizable icons for optical modules and HUDs.
  • Touch OLED Modules (In-Cell / Out-Cell): Slim, low-power modules for wearables, medical, and IoT applications, supporting intuitive gesture control.
  • High-Brightness, Low-Power OLEDs: Compact, self-emissive displays with wide temperature tolerance for embedded use.

Also on display are partner-developed systems:

  • Smart Cluster TFTs: 5″–10.3″ LCDs with 1000-nit brightness, integrating driving data, DVR, and support for CarPlay/Android Auto.
  • Dual-Camera DVR Systems: 1080P modules with rider safety features like BSD, RCW, and LCA.
  • Industrial PCs: Intel® multi-core platforms with capacitive touch and IP65-rated panels for industrial environments.

“WiseChip is evolving from display hardware to system integration and user-centric design,” said a spokesperson. “Together with our partners, we turn innovation into real-world solutions.”

Live demos are available at Booth 3F3-12 through May 29.
More info:www.wisechip.com.tw | Contact:MKT@wisechip.com.tw

Danish government in collaboration with Preferred by Nature, Ferrero, SAN, Agriterra, and Musim Mas for Sustainable Palm Oil Production in Indonesia

The Rokan Hulu Landscape and Livelihoods Initiative drives sustainability and smallholder engagement

JAKARTA, Indonesia, May 27, 2025 /PRNewswire/ — A new partnership is set to advance palm oil production in Indonesia to make it more inclusive, sustainable, and resilient. The Rokan Hulu Landscape and Livelihoods Initiativebrings together global integrated palm oil group Musim Mas, sweet-packaged food company Ferrero, non-governmental organisations (NGOs) Preferred by Nature, Agriterra, and the Sustainable Agriculture Network (SAN). Funded by the Danish government’s Danida Green Business Partnerships (DGBP) programme, this initiative aims to enhance independent smallholder livelihoods, protect the environment, and promote sustainable palm oil production in line with global sustainability standards and regulatory frameworks, including the EU Deforestation Regulation (EUDR).

Representatives from the various partners at a technical on-site workshop in Medan, Indonesia, to plan the implementation of the Rokan Hulu Landscape and Livelihoods Initiative
Representatives from the various partners at a technical on-site workshop in Medan, Indonesia, to plan the implementation of the Rokan Hulu Landscape and Livelihoods Initiative

The Rokan Hulu Landscape and Livelihoods Initiative
This five-year project focuses on implementing scalable solutions for sustainable palm oil production. Its aim is to support 5,400 independent smallholders in adopting regenerative agricultural practices that improve farming conditions, reduce synthetic inputs, and strengthen climate resilience.

The Rokan Hulu Landscape and Livelihoods Initiative will also strengthen two farmer organisations and help 2,500 farmers achieve certification under the Roundtable on Sustainable Palm Oil (RSPO) and Indonesia Sustainable Palm Oil (ISPO) standards.

Additionally, it aims to create diversified income opportunities for 2,000 community members—60 percent of whom will be women—while implementing measures to safeguard biodiversity and mitigate deforestation risks. A key element of the initiative is establishing a multi-stakeholder jurisdictional alliance to promote ecosystem restoration and ensure alignment with sustainability standards.

Preferred by Nature, an international NGO headquartered in Denmark with extensive experience in sustainable agriculture and forestry projects, will lead project coordination, capacity building, and training in sustainable practices. Dutch agri-agency Stichting Agriterra will focus on strengthening farmer organisations, enabling financial sustainability, and fostering cooperative business models, while international NGO SAN will provide expertise in regenerative agriculture and deliver on-ground support through its Indonesian partners Kaleka and Setara Jambi.

Both Musim Mas and Ferrero have a shared interest in securing a sustainable and traceable palm oil supply chain that complies with regulatory standards and meets voluntary commitments.

Addressing Systemic Challenges in Palm Oil Supply Chains
This project aligns the shared objectives of Ferrero and Musim Mas with development goals by addressing systemic challenges within independent smallholder supply chains.

These challenges include low productivity, varying levels of familiarity with sustainable farming practices, and environmental degradation, such as declining soil health. Independent smallholders, who manage over 40 percent of Indonesia’s planted palm oil, often encounter barriers to meeting RSPO and ISPO standards, including resource constraints, uneven access to knowledge, and land tenure issues. This initiative seeks to tackle these barriers by equipping farmers with the necessary tools and training to adopt sustainable practices, achieve certifications, and improve market access.

At the landscape level, the project fosters a multi-stakeholder alliance involving corporate, governmental, and civil society actors to strengthen ecosystem protection. These efforts safeguard biodiversity and support alignment with global sustainability standards like the EUDR.

A Model for Sustainable Palm Oil Production
By combining private sector commitments with nonprofit expertise, the Rokan Hulu Landscape and Livelihoods Initiative sets a benchmark for sustainable palm oil production and creates a win-win scenario for all stakeholders. Farmers can benefit from increased productivity, improved market access, and diversified incomes. Meanwhile, partners like Ferrero and Musim Mas can secure a reliable, sustainable, and traceable palm oil supply chain.

This project also generates long-term economic benefits for rural communities, contributes to global climate goals, and positions the Rokan Hulu region as a leading example of sustainable palm oil production.

This transformative initiative sets the stage for a more sustainable and inclusive palm oil industry. By addressing systemic challenges and fostering collaboration, the project paves the way for a resilient and environmentally responsible supply chain that benefits all stakeholders.

Mr Olivier Tichit, Director of Communications and Sustainability at Musim Mas, said: “Empowering smallholders through training and support is key to building a resilient and sustainable palm oil supply chain. Musim Mas takes a landscape-based approach to sustainability. Across the Smallholder Hubs we operate, we work with governments, suppliers, smallholders, NGOs, and other players in the landscape to achieve sustainability transformation. This project will enable us to contribute in a new dimension with our new partners.”

Mr Nicola Somenzi,  Head of Responsible Sourcing at Ferrero, said: “We aim to create a thriving supply chain which benefits farmers’ livelihoods and communities, protecting people and nature. Beyond sourcing RSPO segregated palm oil for our products, our active participation in initiatives like this strengthens the foundation for a resilient and environmentally responsible supply chain that creates long-term value for all.”

Mr Jakob Ryding, Senior Director of Projects at Preferred by Nature, said: “At Preferred by Nature, we believe that sustainable palm oil production is only possible when smallholders are equipped with the right knowledge, resources and market access. This project demonstrates how collaboration between businesses and NGOs can address systemic challenges, empower farmers, and protect vital ecosystems. We are delighted to be part of this initiative.”

Mr Jose Joaquín Campos, Executive Director at SAN, said: “By integrating regenerative agriculture and nature-based solutions, this initiative demonstrates how sustainable farming can simultaneously revive ecosystems and enhance farmer livelihoods.”

Mr Marco Schouten, CEO of Stichting Agriterra, said: “Strengthening farmer organisations is at the heart of what we do. This project provides the tools needed to empower farmer organisations and their members, enabling them to cooperate to achieve financial sustainability and seize new market opportunities.”

Devane Sharma 
Musim Mas Corporate Communications
media@musimmas.com 

 

TPIsoftware Accelerates Taiwan’s Retail Tech Leader President Information Corporation (PIC) IT Modernization with MIT Software

TAIPEI, May 27, 2025 /PRNewswire/ — TPIsoftware (TWSE: 7781) and President Information Corporation (PIC), an IT solution provider affiliated with Taiwan’s largest retail and convenience store operator Uni-President Group, have joined hands to promote innovative, reliable retail services. Specializing in Digital Transformation as a Service (DXaaS), TPIsoftware provides a diverse array of products and solutions that empower businesses across industries to navigate the ever-evolving digital landscape. The company’s API management platform digiRunner has proven robustness in connecting APIs across systems, applications and third-party services to ensure interconnectivity, operational efficiency and integrated experiences.

digiRunner helps PIC bring new features and updates to users faster by using a scalable, container-based design, allowing iteration and shortened service launch times. Sensitive information is secured against cyberthreats with access controls, data encryption and API keys for enhanced authentication and authorization. These features in digiRunner ensure responsive user experiences, strengthen confidentiality and reduce risks of breaches. The platform enables compliance with standard measures like OAuth 2.0 when connecting third-party services and applications.

In case of burst traffic like the holiday season, websites and apps can slow down or crash because of the heavy load. digiRunner’s ability to dynamically distribute API requests helps prevent interruptions and system overload while reducing latency in service delivery. With digiRunner’s smart caching that stores frequently accessed data, users are guaranteed a faster, smoother experience—especially for online shopping and retail services.

“Retail ecosystems face challenges in real-time data exchange, payment integration, transaction processing and the management of customer data and membership systems,” commented PIC. “Incorporating digiRunner as part of our API strategy allows us to integrate APIs distributed across systems, providing data interoperability in a seamless, meaningful way. Also, security controls are facilitated to effectively secure data against unauthorized access and misuse. TPIsoftware drives our modernization into action, allowing stable, trusted services as well as enriched experiences for our customers.”

“With a solid track record of successful implementations in the financial services sector, we are proud to partner with Taiwan’s retail tech leader PIC to create a fully integrated system solution—especially at a time when labor constraints and operational inefficiencies hinder retailers’ ability to transform,” said Yilan Yeh, TPIsoftware’s General Manager. “By addressing IT bottlenecks with compliant, scalable and market-proven digital solutions like digiRunner, we help clients achieve tangible outcomes and maximize business value, empowering them to advance their digital transformation journey.”

Pro Anime AI Video Generation Platform Animon.ai Launches in Korea

Key technology upgrades accompany market entry, providing an even better user experience

TOKYO and SEOUL, South Korea, May 27, 2025 /PRNewswire/ — CreateAI Holdings (“CreateAI” or the “Company”) today announced market entry in Korea and significant updates to its groundbreaking AI anime video generation platform, Animon.ai. Since its debut in Japan just last month, Animon.ai has earned recognition from industry professionals and driven significant engagement within the global creative community, with creators showcasing high-quality anime content produced using the platform.

In addition to offering the model in the Korean language, this latest update introduces powerful new features designed to make anime creation more accessible and efficient for creators worldwide. Key enhancements include a new text-to-video generation tool and expanded language support also offering Traditional Chinese interfaces, delivering a seamless, localized experience for anime enthusiasts across the Asia Pacific region.

Intuitive, High-Quality Tools Designed by Leading Japanese Anime Developers
Animon.ai combines the artistry of Japanese anime with cutting-edge AI technology, developed through a collaboration between CreateAI’s global AI experts, and leading Japanese animation professionals. The platform delivers professional-grade results while prioritizing user-friendly design and accessibility.

Generate Unlimited Content through Subscription Model
Unlike other video generation services that rely on complex token-based systems, Animon.ai offers a transparent subscription pricing offering unlimited generation. This approach has resonated strongly with the creative community.

New Feature Empowers Best AI Anime Generator
The update builds on Animon.ai’s April launch, introducing a text-to-image generation tool with support for multiple output sizes and distinct style options. Creators can now craft visually cohesive works with precision and ease. These images seamlessly integrate into the platform’s anime video production module, creating a streamlined “text → image → video” workflow that enhances efficiency and ensures aesthetic consistency.

“Animon.ai is built to empower creators,” said Cheng Lu, President and CEO of CreateAI. “Our goal is to break down barriers in anime production, enabling anyone— from hobbyists to professionals—to bring their visions to life with ease and quality. This update marks a significant step toward making Animon.ai the go-to platform for global anime creation.”

“As anime shorts continue to surge in popularity across Asia and beyond, Animon.ai is positioned to address the growing demand for efficient, high-quality production tools. By leveraging AI to streamline workflows, the platform enables creators to produce polished, professional-grade content in significantly less time,” said Yuji Maruyama, Animon.ai spokesperson. 

In future updates, Animon.ai plans to roll out additional features, including first-frame setup, image expansion, in-between frame completion, and anime soundtrack integration, enabling users to build complete anime projects from start to finish. The platform currently supports Japanese, English, Korean, and Traditional Chinese, with plans to expand into Spanish, Indonesian, and other languages to further enhance global accessibility.

Visit Animon.ai to experience it today.

Animon Media Contact:
pr@animon.ai 

About CreateAI
CreateAI (formerly TuSimple) is a global applied artificial intelligence company with offices in the US, China, and Japan. The Company is developing leading AI technology for a number of end-use applications and pioneering the future of digital entertainment content production, seamlessly blending cutting-edge generative AI technology with the creativity of world-class talent. Our mission is to redefine the boundaries of what’s possible in digital storytelling by developing immersive, captivating, and visually stunning experiences that resonate with audiences on a global scale.

CreateAI Media Contact:
Brad Burgess
ICR, LLC
Email: CreateAI.PR@icrinc.com 

 

Casio to Release New MT-G Featuring an Original Frame Co-Created by Humans and AI

Newly Developed Structure Fusing Different Materials

TOKYO, May 27, 2025 /PRNewswire/ — Casio Computer Co., Ltd. announced today the latest addition to the G-SHOCK brand of shock-resistant watches: the MTG-B4000. This new timepiece features a distinctive frame developed in a process of collaboration between human designers and AI technology. The MTG-B4000 joins the MT-G line of timepieces, all of which utilize a unique construction that makes the most of the properties of both metal and resin.

MTG-B4000B-1A2/MTG-B4000-1A
MTG-B4000B-1A2/MTG-B4000-1A

The new MTG-B4000 is a shock-resistant watch featuring a distinctive frame that was developed in a process of collaboration between human designers and generative AI and uses a combination of different materials. For the first time in a Casio consumer timepiece, generative AI technology was integrated into the development process. In pursuit of innovative craftsmanship, designers employed this advanced technology as a creative tool to explore new design possibilities and conquer the challenge of realizing a complex, unconventional structure which would have been difficult to achieve using traditional methods.

Starting with design proposals from human designers, AI conducted load simulations using decades of accumulated data on shock-resistant construction for G-SHOCK. It then proposed optimal structural configurations by evaluating factors such as structural strength, material characteristics, and machinability. These AI-generated designs were refined through repeated testing and adjustments by skilled human hands, resulting in a frame that delivers the G-SHOCK signature ruggedness with a distinctive, unconventional aesthetic only achievable through AI collaboration. A new approach was also introduced by integrating the band connection parts into the frame. This allows the frame to directly absorb loads applied to the band, reducing impact on the center case and further enhancing shock resistance.

Distinctive frame design combining different materials, created through human-AI collaboration
Distinctive frame design combining different materials, created through human-AI collaboration

The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. Any use of such marks and logos by Casio Computer Co., Ltd. is under license.