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Yuewen Global IP Awards Creator Forum: The Rise of China’s Global IP Ecosystem

SINGAPORE, March 3, 2025 /PRNewswire/ — As a pivotal component of the “2024 Yuewen Global IP Awards”, the “Yuewen Global IP Awards Creator Forum” was grandly held at Resorts World Sentosa in Singapore on March 1. Representatives from China and Singapore’s IP industry partners, creators, academia, and industry leaders convened at the forum with the shared goal of jointly exploring new avenues for the globalization of Chinese IPs.


“As a crucial carrier of cultural exchanges, web novel has forged a global IP industry ecosystem through global reading, global writing, and global IP development,” remarked Hou Xiaonan, CEO and President of Yuewen. “IP transcends being merely a cultural phenomenon – it represents a living form of cultural expression. By deeply integrating with diverse industries, it drives coordinated advancements in content and commerce, fostering harmonious growth between culture and industry.”


Ho Chee Hin, CEO of Business China, asserts that the globalization of China-originated IPs boasts unparalleled market potential while wielding significant cultural influence. He emphasized the need for collaborative efforts to propel these IPs from mere awareness to deeper appreciation.


At the forum, Yuewen and Resorts World Sentosa announced a strategic partnership. Lee Shi Ruh, President of Resorts World Sentosa, emphasized that the collaboration will forge synergies between rich literary IPs and innovative tourism experiences, pioneering a groundbreaking “Story + Scene” urban cultural and tourism paradigm.

C-Dramas sweeping the globe: New opportunities for Chinese TV series and films

In China, web novel serves as the primary source of IP adaptation for animations, TV and films. In the past year, TV series adapted from Yuewen web novels, such as Joy of Life 2, The Double, Blossom, Guardians of the Dafeng, Flourished Peony – captivated audiences worldwide, topping the ratings charts of video platforms in many countries across Southeast Asia, Europe and America.

Among the upcoming 2025 TV dramas on China’s three major streaming platforms—Tencent Video, iQiyi, and Youku—37 titles adapted or produced by Yuewen accounted for approximately 10% of the total market share, reflecting the indispensable role of Yuewen’s literary IPs in the industry.


The first panel discussion, themed “New Global Opportunities for Chinese-language IPs”, highlighted shifts in international cultural dissemination. Karen Fu, CEO of Huace Group, underscored the need to enhance production standards and globalize premium IPs by aligning content formats with local preferences and leveraging efficient distribution channels, echoing strategies of “cultural integration” and “local partner collaboration” proposed in recent industry analyses.

Bo Li, General Manager of Weibo TV & Streaming Business, observed that the overseas expansion of TV dramas has advanced from traditional copyright licensing to a “global synchronization + localized operation” model. This evolution aligns with broader trends of rising global demand for Chinese IPs.

Huangfu Yichuan, President and Editor-in-Chief of Contemporary Cinema, emphasized that the internationalization of Chinese IPs must evolve from “going global” to “strategic integration into the global market” to foster meaningful cross-cultural participation.

Wang Qiao, Vice President of New Classics Media (Yuewen’s subsidiary), argued that successful global expansion requires abandoning a one-size-fits-all approach. By aligning content distribution with local consumption habits and cultural preferences, Chinese dramas can achieve organic reach and resonance.

Hui Min, Head of Licensing at Yuewen, concluded that the industry’s global trajectory has shifted from isolated “individual breakthroughs” to holistic “ecosystem-level cultivation”. Her remarks echoed the forum’s overarching theme, underscoring that sustainable success hinges on industry-wide collaboration.

The integration of online and offline channels accelerates the commercial development of IPs

Currently, the “Goods Economy” craze is sweeping the world. Young people’s demands for cultural consumption are becoming increasingly diversified, bringing new opportunities for the commercial development of IPs. In response to this trend, Yuewen created YUEWEN WONDERLAND in Singapore, attracting global fans to “eat goods” (i.e., purchase IP peripherals). The GMV of the Chinese New Year and Singapore-themed series products has exceeded 5 million yuan.


The second panel discussion, themed “IP Embracing New Global Cultural Consumption”, delved into how IPs are revolutionizing cultural consumption. Ao Ran, Executive Vice President and Secretary General of China Audio-Video and Digital Publishing Association, asserted that content transformed into innovative IP-driven formats resonates deeply with Gen Z, offering emotional value and proven commercial viability.

Zhao Fan, Director and Chief Innovation Officer of Kingnet Network Co., Ltd., emphasized that the “stickiness” of IP fandom demands proactive engagement with fan communities to glean insights for game development, arguing that co-creation with audiences is key to unlocking value across merchandise sales, offline events and more.

Jason Lin, Founder of Guangdong Jason Entertainment Development Co., highlighted that Eastern mythological stories – like Ne Zha 2 – are highly sought after by overseas consumers, with cultural exports poised to generate substantial sales dividends in overseas markets.

Samuel Huang, CEO and Founder of ELSKA, highlighted that Chinese IP derivatives products at international exhibitions have exceeded expectations, underscoring the need for more hit IPs to attract global attention.

Lee Shi Ruh, President of Resorts World Sentosa, reaffirmed the resort’s commitment to “leverage IP storytelling to pioneer immersive experiences and redefine ways to enjoy integrated resort ecosystems.” She pledged to “curate high-quality peripheral products and embed outstanding IPs into every corner of the property to deliver memorable experiences for every guest.”

William Hou, Head of Merchandise at Yuewen, concluded that “only deep cultural resonance, cutting-edge technological integration, and consumer-centric innovation can transform IPs into global cultural bonds uniting youth worldwide.”

Under this vision, YUEWEN GOODS, Yuewen’s IP derivative brand, recently secured domestic distribution rights for Ne Zha 2’s derivatives.

Web Novel, One of The “Three Driving Forces” of China’s Cultural Globalization

Web novel, film and television, and gaming have become the “three driving forces” for the overseas expansion of China’s cultural industry. As a pioneer, Yuewen not only exports Chinese web novels but also cultivates global original authors. As of November 2024, WebNovel, Yuewen’s overseas online reading platform, has launched approximately 6,000 translated works of Chinese web novel, hosted about 449,000 overseas online authors, and attracted nearly 300 million visitors across more than 200 countries and regions.

Hou Xiaonan revealed that Yuewen’s global author network includes 2,417 Singaporean contributors and that Philippines, Indonesia, and Malaysia rank the top countries with the highest numbers of Yuewen-affiliated writers. Notably, the Philippines alone accounts for over 100,000 authors on WebNovel, underscoring the region’s vibrant creative landscape.


The last panel discussion kicked off the creative exchanges between China and foreign countries. JKSManga, a British web novelist, emphasized that web novels empower universal storytelling, letting readers shape value and bypass traditional publishing constraints.

Yow Cheun Hoe, Associate Professor at Nanyang Technological University, highlighted how web novels evolve through reader participation—transforming fragmented content into epic, collaborative narratives spanning hundreds of thousands or even millions of words.

Heng Sao Tian Ya, Yuewen Platinum Author, distilled online literature’s essence into five pillars: “New” (digital-first formats); “Extensive” (cross-generational appeal and universal accessibility); “Fast” (real-time updates and dynamic content evolution); “Abundant” (vast libraries, epic-length narratives, and daily fresh content); and “Satisfying” (immersive, emotional resonant experiences).

Zhi Zhi, another Yuewen Platinum Author, likened web novel authors to “dream-makers” who craft emotional safe havens and outlets for readers. She stressed that authentic emotional expression is key to unlocking cross-cultural acceptance of narratives.

CKtalon (Jeremy Oon), the English translator of Lord of Mysteries from Singapore, reiterated that web novels serve as a vital cultural bridge, fostering international dialogue. He expressed his aspiration for sustainable global development of web novels, envisioning them as an even stronger cultural adhesive that transcends borders and enriches cross-cultural understanding.

The “2024 Yuewen Global IP Awards” was held on February 28, attracting over 3,000 attendees from cultural, industry, and fan communities. The event was live broadcasted on Tencent Video and its overseas platform WeTV, reaching more than 40 million viewers globally. It celebrated the achievements of Chinese IP creators and adaptations while highlighting the growing global influence of Chinese-originated IPs, with approximately 92% of the awarded works having been internationalized.

Media Contact: Wendy Liu
Email: ywpr@yuewen.com

About Yuewen

Yuewen (HKEX: 0772 China Literature Limited) is a culture and entertainment group that was founded in March 2015. It focuses on creating and developing intellectual property (IP) derived from online literature. Yuewen has a diverse portfolio of well-known brands, such as QQ Reading, Qidian, New Classics Media, and Tencent Animation & Comics. It serves as a platform for tens of millions of creators and a rich reserve of literary works across 200 genres, catering to hundreds of millions of users. Yuewen is renowned for its celebrated IP portfolio, which includes popular titles like Joy of Life, My Heroic Husband, Candle in the Tomb, The King’s Avatar, Soul Land, and Nirvana in Fire. It has successfully expanded its reach across various media formats, including audiobooks, animation, comics, films, drama series, games, and offline merchandise.

For more information, please visit https://www.yuewen.com/en/.

ANICAV to participate in Foodex Japan 2025 with Cooking Demos and Tasting Sessions highlighting Red Gold Tomatoes from Europe

TOKYO, March 3, 2025 /PRNewswire/ — ANICAV, the Italian National Association of Canned Vegetable Industries, is thrilled to announce its participation in Foodex Japan 2025, taking place from 11 to 14 March 2025.

Pasta with Sardines in Tomato & Basil Sauce. Enjoy!
Pasta with Sardines in Tomato & Basil Sauce. Enjoy!

Foodex Japan serves as an ideal platform for ANICAV to connect with food industry professionals, culinary enthusiasts, and consumers who appreciate the rich flavours and nutritional benefits of EU and Italian canned tomatoes. Visitors to the ANICAV booth E2 – V28 will have the opportunity to experience firsthand the versatility of Red Gold Tomatoes from Europe through interactive cooking demonstrations led by the renowned chefs Viviana Marrocoli and Ikuko Kaitani.

In the first 11 months of 2024, Japan imported canned tomatoes from Italy worth 132.7 million euros (approximately 99,607 tonnes). Projecting the result also to the missing month (December), a final value of around 144.8 million is estimated in 2024 representing a growth compared to 2023 of 14.1%. The growth in volume (tonnes of canned tomatoes) exported to Japan (final 2024 estimate is 108,662 tonnes) is equal to 10.9%. The difference between the growth in value and volume is explained by a slight increase in prices per tonne of exported canned tomatoes.

Daily Programme Highlights:

  • Cooking Demonstrations: Each day, the two chefs will create delicious recipes using a variety of Italian canned tomatoes: whole peeled, cherry, chopped, passata and concentrate. Attendees will learn how to incorporate these ingredients into their everyday cooking, transforming simple meals into gourmet experiences.
  • Tasting Sessions: Following each demonstration, attendees will have the chance to sample the featured dishes, allowing them to appreciate the rich flavors and quality of Italian canned tomatoes.
  • Educational Insights: Throughout the event, ANICAV representatives will provide information on the sustainable practices and quality standards upheld by the Italian canned tomato industry, emphasizing the commitment to producing quality, safe, healthy and environmentally friendly products.

“We are excited to bring a taste of Italy to Foodex Japan 2025,” said Giovanni De Angelis, Director General at ANICAV. “Our cooking demos and tasting sessions are designed to highlight the incredible quality and versatility of canned tomatoes and to share our passion for quality ingredients with the Japanese market.”

ABOUT RED GOLD FROM EUROPE & ANICAV

RED GOLD is the name of the EU (European Union) programme to raise awareness about EU preserved (canned) tomatoes 100% Made in Europe.

ANICAV – the Italian Association of Canned Vegetable Industries – members account for over 60% of all the processed tomatoes in Italy, and nearly all of the whole peeled tomatoes produced.

With a focus on quality, innovation, and sustainability, ANICAV advocates for the growth and recognition of Italian canned products both domestically and internationally.

For more information visit our website https://redgoldfromeurope.jp https://anicav.it

Follow us on:

Facebook: https://www.facebook.com/redgoldjapan

Instagram: https://www.instagram.com/redgoldjp/

X: https://x.com/RedGoldJapan1

YouTube: https://www.youtube.com/@redgoldfromeuropejp

 

Spaghetti with Tomato & Basil Sauce. Enjoy!
Spaghetti with Tomato & Basil Sauce. Enjoy!

 


 


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Dive into sound with Suunto Aqua

SYDNEY, March 3, 2025 /PRNewswire/ — Suunto brings high-quality underwater audio with the Suunto Aqua. This advanced bone-conduction headset elevates audio technology to new heights, offering a seamless experience for swimming. Dive deeper into your workout while staying engaged with the world around you.

The Suunto Aqua is designed for athletes and adventurers, enhancing the audio experience. It smoothly combines entertainment, performance tracking, and communication in a sleek and durable package, making it the perfect companion for the active lifestyle.

Weighing just 35 grams, the Suunto Aqua ensures comfort during extended wear. With 32GB of storage (up to 8,000 songs) and 30 hours of battery life (including 20 hours with the charging pod), guarantees uninterrupted entertainment. Rated IP68 waterproof, it can withstand depths of up to 5 meters for 2 hours, making it ideal for underwater use.

Endless Power with Extended Battery Life
Supercharged with 30 hours of battery life (10 hours of playtime and 20 hours with the included charging pod), Suunto Aqua charges quickly—taking less than an hour for a full charge, and just 10 minutes of charging gives 3 hours of music. It also serves as a power bank for other devices, eliminating battery anxiety during outdoor activities. Its lightweight design and durable construction make it a reliable choice for long adventures.

Effortless Control with Hands-Free Convenience
The Suunto Aqua tracks key swimming metrics, including posture, head pitch, breath frequency, and glide time, providing insights to enhance performance through the Suunto app. An AI-powered algorithm tracks mobility and muscle fatigue to help optimize workouts. Additionally, head movement control allows you to answer calls, switch songs, and more, ensuring you stay focused and in control.

The Suunto Aqua redefines your active lifestyle with seamless audio, smart performance tracking, and exceptional durability. Whether swimming, running, or cycling, it enhances every workout, keeping you connected and focused.

The Suunto Aqua is available from the Suunto Australia and selected retailers nationwide for AU$299.

About Suunto
We stand for adventure. Pioneering exploration has been in our DNA since 1936, when Finnish orienteer Tuomas Vohlonen developed a more accurate compass. Today Suunto is at the forefront of design and innovation for sports watches, dive computers, compasses and digital services used by adventurers all over the globe. We are proud that Suunto products can take a beating, but are also designed with an everyday aesthetic that reflects our Nordic identity.

Media Contact
Joy Cai
ANZ Marketing Manager
joy.cai@suunto.com

Breakthrough! Exciting interim Phase II Data of LP-003 in CSU released by Longbio at AAAAI 2025

SAN DIEGO, March 3, 2025 /PRNewswire/ — Longbio Pharma (Suzhou) Co., Ltd. (referred to as “Longbio”), a leading biotech company dedicated to developing innovative biologic treatments for allergy, respiratory, dermatology, hematology, ophthalmology, and other autoimmune and rare diseases, proudly announced the release of interim analysis of CSU (Chronic Spontaneous Urticaria) Phase II data for LP-003, the novel long-acting anti-IgE antibody, at the 2025 American Academy of Allergy, Asthma & Immunology annual meeting (AAAAI 2025). LP-003 demonstrated superior improvement compared to Omalizumab in mean change of UAS7 (urticaria activity score 7) from baseline and percentage% of patients with UAS7=0 at week 4 and week 12.

The presentation of the poster titled “An interim analysis of Phase II study of LP-003, a novel high-affinity, long-acting anti-IgE antibody for CSU” by LongBio marked a significant moment during the conference.

Title: An interim analysis of Phase II study of LP-003, a novel high-affinity, long-acting anti-IgE antibody for CSU

ClinicalTrials.gov ID: NCT06228560

Date and Time: March 2nd, 2025, 9:45 am (UTC -5)

Location: Convention Center, Ground Level, Hall A.

Poster Number: 685

Methods: This is a multi-center, double-blind, placebo-controlled Phase II clinical study, randomized to receive 100 mg Q8W, 200 mg Q8W or 200 mg Q4W of LP-003 or 300mg Omalizumab or placebo (n=40/group). The primary endpoint is the proportion of participants achieving complete absence of wheals and itching (UAS7 = 0) at week 12. Secondary endpoints include mean change of UAS7 from baseline at week 4 and 12, and other efficacy and safety endpoints.

Comparing to the first-generation anti-IgE antibody, omalizumab, LP-003 shows:

  • superior improvement in mean change of UAS7 from baseline at week 12 as well as the percentage% of patients with UAS7=0 at week 4 and week 12.
  • rapid and sustained relief in CSU symptoms in a dose-dependent manner.
  • favorable safety profile, no statistically significant difference in adverse events were found between LP-003 and placebo groups.

These results suggested that LP-003 might become a best-in-class anti-IgE therapy.

In addition, LP-003’s efficacy result was also comparable to barzolvolimab without raising any new safety concerns. Barzolvolimab is an anti-C-KIT mAB developed by Celldex, and intended to explore its application in CSU field. Together with its long-acting profile, LP-003 stands as a strong challenger in CSU market, positioning it at the forefront of the CSU treatment.

CSU stands as a prevalent skin disorder affecting approximately 1–2% of the global population. Not only that, ~35% patients are not well controlled or refractory to the first-line treatment (anti-histamines). The US market size will reach $2 billion USD in 2026 and increase by 8-10% CAGR in next five years. According to the market research from RAPT, even with efficacy 20% below omalizumab, prescribers still prefer less frequent dosing. LP-003 not only with achieving the longer dosing interval than omalizumab, but also showed superior efficacy. It marks a major step forward, positioning the LP-003 at the forefront of the anti-IgE field.

This achievement also marks a significant milestone for LP-003 following its initial success in allergic rhinitis, and LongBio is planning to continue exploring its promising potential in food allergy and asthma. The Phase II trial of asthma has started and the agency (NMPA, China FDA) approved a dosing interval of every 3 months (Q12W). LP-003 also got the IND approval of food allergy last year and planning to initial the clinical trial in the near future.

Food allergy is huge market with great potential (>$10 billion USD) but less competitors. Based on the epidemiology research, there are more than 13.5 million adults and 3.5 million children are suffering food allergy in US and anti-IgE therapy is the only approved MOA by FDA.

With ongoing studies in allergic rhinitis, CSU, asthma and food allergy, Longbio’s innovative approach to biologic therapies continues to show remarkable potential for addressing unmet medical needs across allergic diseases. LP-003 would stand poised to make a significant impact on the global allergy and immunology markets.

About LongBio

LongBio is a biotech company located in Shanghai/Changshu, China. The company, which was founded in 2018, focuses on autoimmune and rare diseases, serving patients and society.

LongBio aims to bring our drugs to both domestic and international markets with our partners, especially to bring patients with more affordable and high-quality bio-medicines. Our leading pipeline is a next generation of anti-IgE antibody (LP-003), which is already in Phase III stage, and prepare for pre-BLA in 2025H2. LP-003 has started clinical studies of several indications, like allergic rhinitis, CSU and asthma. Another pipeline is a bifunctional complement inhibitor, LP-005, with fully inhibition of all three pathways in complement system. The Phase II of PNH of LP-005 is on-going at present, intending to explore renal diseases and neuroinflammations in the near future.

For more information, please visit: www.longbio.com or please contact: bd@longbio.com.

HONOR Unveils the Stunning HONOR Watch 5 Ultra at MWC 2025

BARCELONA, Spain, March 3, 2025 /PRNewswire/ — Global technology brand HONOR today announced the HONOR ALPHA PLAN, a new corporate strategy to transform HONOR from a smartphone maker to a global leading AI device ecosystem company. To demonstrate the HONOR ALPHA PLAN’s emphasis on a consumer-centric approach and open ecosystem, HONOR pledged to provide seven years of Android OS and security updates for its HONOR Magic Series, starting with the HONOR Magic7 Pro. Together with the ALPHA PLAN, HONOR announced the launch of the HONOR Watch 5 Ultra.


Elegant Design with Precise Craftsmanship

Featuring a captivating Dome Octagonal Design, the HONOR Watch 5 Ultra seamlessly blends Eastern and Western influences to create an aesthetically pleasing and harmonious look. Constructed with a grade 5 titanium case, this smartwatch is exceptionally lightweight and durable, making it the perfect companion for everyday wear.

Exceptional Display Paired with Long-lasting Battery Life 

Equipped with a stunning 1.5-inch AMOLED high-refresh-rate screen, the HONOR Watch 5 Ultra offers exceptionally clear visuals that truly stand out. Its advanced LTPO technology enables an always-on display, ensuring users can view important information at a glance. With a refresh rate of up to 60Hz[1], the HONOR Watch 5 Ultra guarantees a smoother visual experience on a spacious screen. Powered by a robust 480mAh[2] battery, the HONOR Watch 5 Ultra delivers a remarkable battery life of up to 15 days[3] under typical usage.

Enabling Intuitive Fitness and Health Monitoring

The HONOR Watch 5 Ultra is designed to make health and fitness tracking accessible and convenient for everyday life. Featuring Quick Health Scan[4], users can instantly obtain a comprehensive overview of their health. The Healthy Morning Report delivers a summary of the previous day’s health data to help start the day with a clear understanding, while the all-day health tracking features continuously monitor key indicators, promoting both physical and mental wellness.

[1] Data comes from the HONOR labs. The screen’s refresh rate is up to 60Hz. The actual display may vary depending on different scenarios. Please refer to the actual product.

[2] Rated value. The rated capacity of the battery is 480mAh.

[3] Data comes from the HONOR labs, under the condition of using with HONOR phone. The results in actual applications may differ due to the environment, usage habits, and other factors.

[4] This product is not a medical device but is for health management. The measured data and results are for reference only.

 

HONOR Introduces the Ultra-thin HONOR Pad V9 at MWC 2025

BARCELONA, Spain, March 3, 2025 /PRNewswire/ — HONOR today announced the HONOR ALPHA PLAN, a new corporate strategy to transform HONOR from a smartphone maker to a global leading AI device ecosystem company. Funded by a USD 10 billion investment over the next five years, the plan begins with the development of an intelligent phone that will revolutionize human-to-device interaction and bridge the AI ecosystem with consumers. During the event, the company also launched the HONOR Pad V9, a cutting-edge addition to its tablet lineup.


Stylish and Built to Last Design 

The HONOR Pad V9 seamlessly combines style and durability. In addition to its sophisticated double-ring design surrounding the back camera, this tablet features the industry-first NIL Nano-topography process on its cover, keeping the display surface clean by resisting dirt, fingerprints, and smudges. This advanced technique creates a finely textured surface at a microscopic level, dispersing impact forces to withstand daily use. With SGS Gold Five-star Whole Machine High-strength Certification, it is built to handle everyday use with a bending resistance of 100N/mm[1]. Available in white and grey, it boasts a slim, unibody design features that is both lightweight at 475g[2] and ultra-thin at 6.1mm[3].

Revolutionary Display Technology for Enhanced Visual Comfort

The HONOR Pad V9 opens up a splendid visual world with its 11.5-inch LCD display and an impressive 88% screen-to-body ratio. With a 2.8K resolution[4] and 144Hz refresh rate, the hyperdynamic display ensure sharp and smooth visuals. It also supports 1.07 billion colors[5] and a wide DCI-P3 color gamut, delivering vibrant colors, deep contrast, and exceptional clarity. With a brightness of 500 nits, the display stays clear and visible, even in bright environments, providing an immersive viewing experience in any setting.

Adhering to HONOR’s commitment to human-centric innovations, The HONOR Pad V9 prioritizes eye comfort with HONOR Eye Protection Technology. Certified with the TÜV Rheinland Low Blue Light (Hardware Solution) Certification, it reduces harmful blue light by 6.3%[6] to ease eye strain and fatigue. The tablet further incorporates Dynamic Dimming, which mimics natural light patterns, stimulating ciliary muscle activity and reducing eye fatigue by 18%[7]. Additionally, the Circadian Night Display enhances users’ well-being by boosting melatonin levels by 20%[8], offering a more comfortable, healthier viewing experience.

Magical AI-Driven Productivity

The HONOR Pad V9 is equipped with AI Efficiency Productivity tools that transform how users interact with their devices. These intelligent features streamline multitasking and enhance workflow efficiency, allowing users to manage multiple applications effortlessly. The HONOR Pad V9 runs the latest MagicOS 9.0 Based on Android 15, which comes with a range of AI productive features, delivering a more intelligent and user-friendly experience for users. 

Powerful Battery Performance

Despite its slim profile, it houses a robust 10100mAh large battery that ensures prolonged usage without frequent recharging. Crafted to support a full day of continuous operation, the HONOR Pad V9 is equipped with a powerful 10,100mAh[9] battery that boasts a high energy density of 729Wh/L[10]. This capability empowers users to optimize their productivity and creativity without the constant concern of depleting battery life. With a single charge, the device can support up to 13.5 hours of online video streaming, 7.2 hours of gaming, 16.7 hours of social media browsing, and 40 hours of music streaming, making it ideal for those who need a robust power source for their entertainment activities. Furthermore, the included 35W wired charger offers a fast recharge option, allowing users to quickly restore the device to usable levels within minutes for continuous enjoyment of gaming, music, and video streaming on the go.

[1] Data from HONOR labs.

[2] The actual weight may vary depending on the configuration, manufacturing process, and measurement method.

[3] The actual dimensions may vary depending on the configuration, manufacturing process, and measurement method.

[4] The resolution measured as a standard rectangle; thus, the effective pixels are slightly less.

[5] 1.07 billion colors refer to 10bit color depth (8bit hardware specification, 2bit is software algorithm extension), the number of colors that can be displayed is 1024×1024×1024 kinds, about 1.07 billion.

[6] Data from HONOR labs. This product is not medical equipment and is not for treatment.

[7] Data from HONOR labs. This product is not medical equipment and is not for treatment.

[8] Data from HONOR labs. This product is not medical equipment and is not for treatment.

[9] Data comes from the HONOR labs. Battery capacity is the typical value. Please refer to the actual experience.

[10] Data from HONOR labs.

 

HONOR Unveils Groundbreaking AI-Powered Earbuds Open at MWC 2025

BARCELONA, Spain, March 3, 2025 /PRNewswire/ — Global technology brand HONOR today announced the HONOR ALPHA PLAN, a new corporate strategy to transform HONOR from a smartphone maker to a global leading AI device ecosystem company. And HONOR will open industrial boundaries through open, seamless collaboration to co-create a value-sharing ecosystem with industry partners. The company also introduced the HONOR Earbuds Open – an open-ear audio device infused with advanced AI capabilities on stage.


Ultimate Aesthetics with All-day Comfort

Featuring an ergonomically crafted open-ear design, the HONOR Earbuds Open ensures a safe and comfortable listening experience. Each earbud weighs 7.9g[1] and incorporates skin-friendly silicone in the design, delivering exceptional comfort over prolonged usage. Designed for versatile use, the HONOR Earbuds Open utilizes a high-performance nitinol memory alloy, ensuring optimal stability and comfort during intense exercise. The skin-friendly materials make them ideal for users who prioritize comfort alongside functionality, ensuring that whether you’re commuting, working out, or simply relaxing at home, the HONOR Earbuds Open promise to be with you throughout the day.

Immerse with Premium Sound Quality

Experience sound like never before with the HONOR Earbuds Open’s premium audio capabilities. Picture yourself in a bustling café, where these earbuds’ advanced acoustic technology delivers crystal-clear sound quality across all frequencies. The HONOR Earbuds Open features a φ 16mm toroidal multi-magnetic circuit, virtual bass algorithm and Surround Cinema Stereo. The dynamic drivers ensure deep bass and crisp treble, providing an immersive listening experience whether you’re enjoying your favorite music or engaging in a phone call.

Its Active Noise Cancellation for Open-ear Design[2] effectively reduces ambient noise, while the Environmental Noise Cancellation feature ensures clear calls in windy conditions. When you’re in crowded settings like public transport or busy streets, the noise-cancellation feature can minimize ambient noise, allowing you to focus solely on what matters most—your audio content.

Unbeatable Convenience with AI Capabilities

The HONOR Earbuds Open are not just about aesthetics and sound quality; they also offer unbeatable convenience through integrated AI capabilities. Pairing with the HONOR Magic7 Pro, the HONOR Earbuds Open break language barriers with AI Translation features supporting 15 languages through 3 modes including Shared Mode, Exclusive Mode and Simultaneous Interpretation. It also integrates Google Assistant for instant Q&A, phone control, and task management. Shared Mode is ideal for international students participating in peer discussions during lectures and office workers in one-on-one meetings with foreign colleagues. Users can take turns speaking different languages into the phone and hear translations in the opposite ear, or opt for continuous speech translation with no delay, providing real-time translations in both directions. Exclusive Mode is perfect for travelers, where the translation is played through the phone’s speaker while one person speaks through, making communication with locals easy. Lastly, Simultaneous Interpretation works well in lectures, allowing the listener to hear real-time translations through earphones as the speaker talks.

Equipped with a robust 58mAh battery and 480mAh charging case[3], the HONOR Earbuds Open delivers users with an uninterrupted entertainment experience. They also include a Find Earbuds function that emits a beeping sound to help locate misplaced earbuds. With intuitive controls for playing music, activating Noise Reduction, and more, the HONOR Earbuds Open seamlessly blend functionality and sound quality for music lovers.

[1] Data from HONOR labs. Actual size and weight of the device may vary due to product configuration and manufacturing process, please refer to the actual product.

[2] Data from HONOR labs. Maximum noise reduction depth tested in lab is 24dB, actual usage may vary depending on the situation.

[3] The typical battery capacity is 58mAh and 480mAh.

 

Explore The Infinite: HIKMICRO First Unveils “Digital System” Concept on IWA 2025

HANGZHOU, China, March 2, 2025 /PRNewswire/ — HIKMICRO, the leading pioneer of technology exploration in the hunting market, unveiled its vision for the future at the IWA Outdoor Classics 2025 show in Nuremburg. HIKMICRO showcased groundbreaking innovations and outlined its new “digital system” ethos on its stand in Hall 4A-300 at the annual event, recognized as the world’s premier exhibition for the hunting and target sports industry.

Centered on the theme “Explore the infinite: Digital System Redefine Your Hunting Experience“, HIKMICRO highlighted the company’s new commitment to exploring the infinite possibilities of industry-leading innovation and providing an unrivalled experience for users.


HIKMICRO’s “digital system” ethos is inspired by the desire to consolidate optical solutions in a world where hunters are faced with an ever-increasing, and sometimes confusing, choice of high-tech spotting and sighting devices. HIKMICRO wants to give hunters a clearer, simpler and more effective choice by offering integrated solutions to cover all imaginable needs in all aspects of every hunting scenario – all from the trusted HIKMICRO brand.

HIKMICRO product manager May said: “While HIKMICRO continues to lead the digital hunting optics market, the brand now wants to go a step further than simply delivering technological changes at product level. HIKMICRO is breaking through the boundaries to redefine hunting as a fully immersive experience in which the HIKMICRO brand has the infinite possibilities of every imaginable eventuality covered with the best available solution.”

How HIKMICRO is making the digital system a reality


HIKMICRO on IWA OutdoorClassics 2025

Technology Breakthrough – HIKMICRO Shutterless Image System (HSIS)

HIKMICRO is commit to delivering a digital system with advanced functions that break through technological boundaries to give hunters an unrivalled experience. The introduction of the new FALCON 2.0 and CONDOR 2.0 thermal monoculars marked a huge leap forward in thermal imaging technology, especially from  HIKMICRO’s proprietary shutterless technology; a remarkable innovation that puts the brand way ahead of its competitors. HIKMICRO’s Shutterless Image System technology eliminates thermal imaging freeze while ensuring zero image loss throughout the observation process, so the critical moment is never missed. Just enjoy the unique experience of seamless viewing as the detector continuously learns the background view to create clear images with fine detail. All this while still maintaining the shutter construction to calibrate images for power-up or when going through extreme temperature fluctuations.

This technology introduces the new digital system values to the thermal imaging sector, consolidating HIKMICRO’s leadership in this category.

Continuous exploration in daytime hunting with 4K digital optics

HIKMICRO continues to push the boundaries of the viewing experience, whether hunting by day, by night or in twilight. These pioneering devices dispel the myth that thermal and digital optics are only for after-dark hunting – HIKMICRO gives a true round-the-clock hunting experience.

The HABROK 4K received excellent feedback from market, making it a top choice for many new hunters as their first all-in-one binoculars. Users particularly engaged in deer stalking have shown especially high praise, proving that HIKMICRO devices genuinely provide a richly enhanced hunting experience at early morning and twilight. This is highlighted by unbeatable low-light performance with full-color 4K UHD detector which delivers vivid images, even in twilight, to provide those vital extra minutes needed for successful hunting. Such immersive dawn to dusk viewing could never be imagined by hunters using traditional optics, which are limited by their need full daylight.

New image stabilization technology ensures the ultimate smooth viewing experience. This feature eliminates unwanted movement and vibration throughout the rigors of the hunt to provide hunters with steady images that won’t blur their vision. This feature excels in low light, ensuring a totally immersive experience with optimum viewing during crucial moments when quick, clear decision-making is vital for hunting success.

No special moment is ever missed with instant recordings for highlights capturing. HIKMICO ‘s digital hunting product family (HABROK 4K, HABROK PRO and ALPEX 4K) can help you easily capture photos and videos of vital moments out in the field or forest and save them in Local Album and SIGHT APP. These saved memories are simple to review and share, plus you can instantly check the result of a shot and quickly locate your quarry.

Combine this with a long list of digital functions including multiple zero profiles for different rifles and ammunition, laser rangefinder for fast, accurate distance calculation to your target, and ballistic calculation to give a precise aiming solution for every shot, it is clear to see the huge advantages the HIKMICRO digital system has over traditional optics.

Ultimate integration for information sharing and support

HIKMICRO has also introduced a fully integrated hunting and information sharing solution with the new Hunt Ground feature in its SIGHT APP. This enables you to chart your hunting ground within the app, and map detected animals, planned trails, high seats and feeders along with your HIKMICRO trail camera/s. All data can be quickly accessed via your smartphone and immediately shared via the Real-Time Information Sharing Function. The ability to stay in touch with your positions marked on a live map ensures safe, effective hunting, and the stored information is a valuable resource for planning future adventures together.

This connectivity fosters a stronger sense of community and provides the foundation for a fully integrated digital system in which the SIGHT APP will enable hunters to fully replicate their hunting experiences and share information and the excitement of the hunt with friends.


Hunters can also use this integrated hub to bind their products and access an ever-growing range of services, including online customer support, extended warranties and real-time repair status updates. Accessed via the customer service section of the SIGHT APP, it will create the ultimate digital service experience for hunters.

Exploring technology to shape the future of hunting

The strategies revealed by HIKMICRO at the IWA show enforce and extend its brand vision and mindset of infinite exploration. HIKMICRO is delivering this vision to take digital and thermal hunting devices from niche to mass markets, by making the best user-friendly products with the leading technology while providing a fully integrated solution to meet every need that hunters could have. In a world where digital and thermal optics are rapidly evolving, HIKMICRO is exploring the exciting solutions that AI technology promises for the hunting industry.

Digital System is HIKMICRO’s pioneering first step into a new and totally immersive hunting experience where thermal and digital viewing provide the most effective choice for daytime and nighttime hunting. HIKMICRO is leading the way into a future where the most advanced technology is easier than ever to use.