HANOI, VIETNAM – Media OutReach Newswire – 19 April 2024 – HeeSay, the LGBTQ+ online community, launched an eye-grabbing ‘LivelyLaugh’ campaign to celebrate Thailand’s annual water-splashing festival, Songkran.
In HeeSay’s offline booth set up during GCircuit, Asia’s largest gay-focused Songkran event, participants are encouraged to capture their laughter via instant cameras and post the photos on the bulletin board.
According to the Market Head of HeeSay Thailand, this ‘laughter-collecting’ event has garnered the attention of over 1,000 audiences every day. By April 15, about 4,500 people have attended this activity on the spot.
“Under the ‘LivelyLaugh’ campaign, we look to enhance the connection among LGBTQ+ people and encourage them to showcase and express themselves more bravely. This event not only tallies with Thailand’s well-known title as ‘the Land of Smiles’, but also fits what HeeSay’s slogan ‘Live, Love and Laugh Together’ has been delivering.” the Market Head of HeeSay Thailand added.
It’s noteworthy that HeeSay, as the only LGBTQ+ social app partner of GCircuit, also rolled out some other signature events during these days. Among them, the ‘360 Picture Booth’ captivated a bunch of audiences by offering them more immersive video-shooting experiences in a dynamic 360-degree view; participants stood on the platform as the camera rotated 360 degrees around them, and they could pose and laugh in any way they liked to let the camera record.
HeeSay’s presence in GCircuit has been deemed as the first public offline event in Thailand since its upgrade from the international version of Blued. As the brand officially debuted this January, HeeSay has been devoted to building a diversified and open-minded online content community to connect LGBTQ+ people worldwide and bring more interactive experiences by providing an array of social scenes like livestreaming, voice chat, posting and dating.
The Head of HeeSay said that this platform would continue to initiate a series of innovative offline activities that conform to its mission of sharing love and joy among Japan, South Korea, SEA, and North America markets to make more LGBTQ+ users acquire a sense of belonging and identity.
In the upcoming Tokyo Rainbow Pride 2024, one of Asia’s most significant LGBTQ+ events, HeeSay is reported to set up creative booths to celebrate the diversity of Japan’s LGBTQ+ community and engage more to join HeeSay’s efforts on co-building the sustainable content ecosystem.
Hashtag: #HeeSay
The issuer is solely responsible for the content of this announcement.
SINGAPORE – Media OutReach Newswire – 19 April 2024 – Petite Fleur, a renowned florist in Singapore known for its exquisite arrangements and commitment to spreading joy through flowers, proudly announces the expansion of its operations with the launch of Petite Fleur Indonesia. This new venture of bringing Petite Fleur to a new market was motivated by a desire to share their unique floral arrangements with a broader audience with a love of fresh blooms.
“We are thrilled to extend our presence into Indonesia, bringing our passion for floral artistry to a new audience,” said Patricia Tanuwijaya, Founder and CEO of Petite Fleur. “With our carefully curated offerings and commitment to customer satisfaction, we look forward to forging lasting connections and creating memorable experiences for customers across borders.”
Market opportunity and strategy
Petite Fleur’s decision to expand into Indonesia is backed by extensive market research, which identified an opportunity for same-day fresh and premium flower delivery services in Jakarta. Petite Fleur is capitalising on the city’s vibrant atmosphere, dynamic lifestyle, and fertile ground for growth with a comprehensive market entry strategy that includes establishing a robust logistics network to ensure swift deliveries across Jakarta and its surroundings.
Curated floral offerings
Understanding the importance of cultural nuances and local preferences, Petite Fleur Indonesia takes a bespoke approach to its product offerings to delight customers. Rather than replicating its entire Singapore collection, the company’s founder personally handpicked popular floral varieties to be featured on the new website, ensuring a customised experience for Indonesian customers.
Special promotions
To commemorate the occasion, Petite Fleur Indonesia is rolling out a special promotion, offering a 15% discount to first-time buyers (Enter code “PFID15OFF” during checkout). This initiative not only extends the reach of the company’s floral offerings but also fosters a sense of celebration among its clients
Long-term vision
Petite Fleur Indonesia is committed to becoming the leading florist in the vast Asia Pacific region, driven by its core mission of creating timeless memories and spreading joy. Through meticulous attention to quality, innovation, and customer satisfaction, the company strives to set new standards of excellence in the global floral industry, and to forge lasting connections with discerning customers on an international scale.
In pursuit of this vision, Petite Fleur Indonesia actively seeks new partnerships and collaborations with strong local brands in Indonesia. Through these tie-ups, Petite Fleur aims to build brand awareness, foster trust, and strengthen brand affinity among Indonesian consumers, further solidifying its position as the preferred choice for premium floral services.
The issuer is solely responsible for the content of this announcement.
Petite Fleur Singapore
Petite Fleur is a leading florist in Singapore, renowned for its dedication to crafting enchanting and romantic bouquets. Each floral masterpiece is meticulously curated, reflecting a keen eye for detail, harmonious colour schemes, and innovative designs. With a commitment to using only the finest premium blooms, Petite Fleur ensures that its floral arrangements exude timeless beauty and vibrancy, adorning homes and spaces with enduring charm.
Motivated by a passion for conveying love and emotions through flowers, the team at Petite Fleur carefully handcrafts each bouquet, aiming to evoke sophistication and grace. These exquisite creations are bound to delight anyone who receives them.
HONG KONG SAR – Media OutReach Newswire – 19 April 2024 – VT Markets, a globally recognized broker for Contracts for Difference (CFDs), has released a comprehensive study on the upcoming Bitcoin halving scheduled for April 20th. The halving event, which will see Bitcoin block rewards decrease from 6.25 BTC to 3.125 BTC once the network reaches a block height of 840,000, is expected to have significant implications for the cryptocurrency market.
The study by VT Markets highlights the historical context of Bitcoin price movements in relation to previous halvings. Each cycle saw the cryptocurrency reaching new price highs, driven by various global economic catalysts. The report explores the potential outcomes of the 2024 halving and its coinciding milestone events, including the successful listing of a Bitcoin spot ETF.
“Bitcoin’s integration into the mainstream financial market through the recent spot ETF listing marks a pivotal moment. This not only enhances its liquidity but potentially broadens its investor base,” stated a VT Markets spokesperson. The spot ETF’s successful debut has already shown impressive trading volumes, nearing $10 billion within the first three days of its launch, indicating strong market interest.
The study further discusses the strategic investment approaches in the context of the halving. With rising Bitcoin prices and consequent cost pressures on investor funds, VT Markets underscores the viability of using CFDs. This financial instrument allows investors to engage with the market by paying just a fraction of the asset’s price as margin, significantly lowering entry barriers and trading costs.
“Contracts for Difference can serve as an efficient tool for investors looking to capitalize on Bitcoin’s potential without the substantial capital outlay typically required for direct purchases,” added the spokesperson.
The issuer is solely responsible for the content of this announcement.
About VT Markets
VT Markets is one of the leading global providers of Contracts for Difference (CFDs). Regulated by top-tier authorities such as the Australian Securities and Investments Commission (ASIC), VT Markets is dedicated to delivering high-security, transparent, and intelligent trading platforms to traders worldwide. The firm offers over 1000 product options, backed by a robust management system, ultra-low spreads, and a transparent fee structure.
For more information about VT Markets and its services, please visit the official website at https://bit.ly/3U3YRsr.
Hot molten lava glows at the crater of Mount Ruang as it erupts in Sanguine Islands, Indonesia, Wednesday, April 17, 2024. Indonesian authorities issued a tsunami alert Wednesday after eruptions at Ruang mountain sent ash thousands of feet high. Officials ordered more than 11,000 people to leave the area. (BPBD Sitaro via AP)
MANADO, Indonesia (AP) — Indonesian authorities closed an airport, and residents left homes near an erupting volcano on Thursday due to the dangers of spreading ash, falling rocks, hot volcanic clouds, and the possibility of a tsunami.
Mount Ruang on the northern side of Sulawesi Island had at least five large eruptions Wednesday, causing the Center for Volcanology and Geological Disaster Mitigation to issue its highest-level alert, indicating an active eruption.
The crater emitted white-gray smoke continuously during the day on Thursday, reaching more than 500 meters above the peak.
People have been ordered to stay at least 6 kilometers from the 725-meter mountain. More than 11,000 people live in the affected area and were told to leave. At least 800 have done so.
An international airport in Manado city was temporarily closed Thursday as volcanic ash was spewed into the air.
“We have to close flight operations at Sam Ratulangi Airport due to the spread of volcanic ash, which could endanger flight safety,” said Ambar Suryoko, head of the regional airport authority.
Eruptions Wednesday evening spewed volcanic ash approximately 70,000 feet into the atmosphere, according to the Australian Bureau of Meteorology’s Volcanic Ash Advisory Centre. The bureau said in a statement Thursday it was tracking and forecasting the ash dispersion.
Indonesia’s volcanology center noted the risks from the volcanic eruption include the possibility that part of the volcano could collapse into the sea and cause a tsunami. In December 2018, Indonesia’s Anak Krakatau volcano island erupted and collapsed, losing around 3/4 its volume and triggering a powerful tsunami that killed more than 400 people. An 1871 eruption at Mount Ruang also triggered a tsunami.
Tagulandang Island, east of the Ruang volcano, could be at risk if a collapse occurred. Its residents were among those being told to evacuate.
“People who live in the Tagulandang Island area and are within a 6-kilometer radius must be immediately evacuated to a safe place outside the 6-kilometer radius,” Abdul Muhari, spokesperson of the National Disaster Mitigation Agency, said Thursday. “And especially those who live near the coast should be aware of the potential for incandescent rocks to erupt, hot clouds and tsunami waves that could be triggered by the collapse of a volcanic body into the sea.”
The agency said residents will be relocated to Manado, the nearest city, on Sulawesi island — a six-hour journey by boat.
Indonesia, an archipelago of 270 million people, has 120 active volcanoes. It is prone to volcanic activity because it sits along the “Ring of Fire,” a horseshoe-shaped series of seismic fault lines around the Pacific Ocean.
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BY GRACEY WAKARY AND EDNA TARIGAN, The Associated Press. AP writer Rod McGuirk contributed from Sydney.
This challenge forms an integral part of the DHL Era of Sustainable Logistics Asia Pacific Chapter, which will be held in Singapore, from July 24-25, 2024
At the Era of Sustainable Logistics Asia Pacific Chapter, finalists will get a chance to showcase their solutions to DHL’s top 200 customers, enabling them to gain exposure and visibility to an international audience
The winner will earn the opportunity to start a joint pilot project with DHL in Asia Pacific and receive expert support from the DHL innovation team
Submission deadline is April 30, 2024
SINGAPORE – Media OutReach Newswire – 19 April 2024 – DHL is hosting its second Fast Forward Challenge for the Asia Pacific region with the theme Sustainable Solutions, and is calling for businesses, start-ups, and innovators with sustainable solutions to participate. Organizations committed to sustainability with the capability to operate in the Asia Pacific region are welcome to submit a pitch deck or video by April 30, 2024.
DHL invites sustainability innovators and startups to participate in Fast Forward Challenge
DHL will shortlist solution providers who will pitch their solutions at the grand finale to hundreds of customers and DHL partners at the DHL Era of Sustainable Logistics Asia Pacific Chapter in Singapore, taking place from July 24-25, 2024. The winners also stand a chance to start a pilot project with DHL in Asia Pacific, receive expert support from the DHL innovation team, gain access to the global DHL network, earn attractive cash prizes, and have the potential to exhibit its solution in the DHL Innovation Centers worldwide.
The steps the company will take to scale the solution
How will the company collaborate with DHL customers and DHL in the future
“The widely successful Era of Sustainable Logistics Summit – Europe and Middle East chapters – attracted over 1,000 like-minded attendees to share their best practices and discuss revolutionary green solutions to tackle climate change. We are excited to bring this to Asia Pacific, where innovation continues to thrive so that we can collaborate and develop cleaner, greener logistics,” said Katja Busch, Chief Commercial Officer and Head of DHL Customer Solutions & Innovation.
The first Fast Forward Challenge that attracted hundreds of participants from around the world saw Malaysia-based business Origo Eco emerge as the winner in Valencia, Spain last year. Origo Eco converts agricultural waste and by-products into compostable materials used in everyday products. Since their win, they have been working with DHL closely to develop a wood-free, cost-effective and compostable pallet for more sustainable shipping and storage within the supply chain.
“The Fast Forward challenge embodies DHL’s aim to help identify and scale innovative, viable and sustainable solutions. This is an excellent opportunity for innovators, start-ups and businesses to present their ideas, seek input, improve on them and maximize its potential. Through a joint effort, we can fast forward to a sustainable future,” said Tay Yi Ning, Head of DHL Asia Pacific Innovation Center.
Join the Era of Sustainable Logistics Asia Pacific Chapter in Singapore The Era of Sustainable Logistics is a collaborative platform to combat climate change. Organizations are invited to pioneer a new business epoch with sustainability as its backbone, touching on energy management solutions, alternative energy sources for transportation, sustainable packaging and containers, and new sustainable business models.
The first and second Era of Sustainable Logistics events were held in Valencia, Spain, and Dubai, United Arab Emirates, in April and December 2023, respectively. These efforts are a part of DHL’s commitment to achieving net-zero emissions for logistics operations by 2050 by uniting decision-makers, thought leaders and stakeholders to focus on developing cleaner, greener logistics. Innovators that would like to make a difference in building greener supply chains, or are interested in learning how to make their business future-ready, can also apply for a ticket to the event here.
For more details on the Fast Forward Challenge: Sustainable Solutions APAC Edition, please visit here or contact DHL at fastforward@dhl.com.
The issuer is solely responsible for the content of this announcement.
DHL – The logistics company for the world
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 395,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of DHL Group. The Group generated revenues of more than 81.8 billion euros in 2023. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.
BANGKOK, THAILAND – Media OutReach Newswire – 19 April 2024 – HeeSay, the LGBTQ+ online community, launched an eye-grabbing ‘LivelyLaugh’ campaign to celebrate Thailand’s annual water-splashing festival, Songkran.
In HeeSay’s offline booth set up during GCircuit, Asia’s largest gay-focused Songkran event, participants are encouraged to capture their laughter via instant cameras and post the photos on the bulletin board.
According to the Market Head of HeeSay Thailand, this ‘laughter-collecting’ event has garnered the attention of over 1,000 audiences every day. By April 15, about 4,500 people have attended this activity on the spot.
“Under the ‘LivelyLaugh’ campaign, we look to enhance the connection among LGBTQ+ people and encourage them to showcase and express themselves more bravely. This event not only tallies with Thailand’s well-known title as ‘the Land of Smiles’, but also fits what HeeSay’s slogan ‘Live, Love and Laugh Together’ has been delivering.” the Market Head of HeeSay Thailand added.
It’s noteworthy that HeeSay, as the only LGBTQ+ social app partner of GCircuit, also rolled out some other signature events during these days. Among them, the ‘360 Picture Booth’ captivated a bunch of audiences by offering them more immersive video-shooting experiences in a dynamic 360-degree view; participants stood on the platform as the camera rotated 360 degrees around them, and they could pose and laugh in any way they liked to let the camera record.
HeeSay’s presence in GCircuit has been deemed as the first public offline event in Thailand since its upgrade from the international version of Blued. As the brand officially debuted this January, HeeSay has been devoted to building a diversified and open-minded online content community to connect LGBTQ+ people worldwide and bring more interactive experiences by providing an array of social scenes like livestreaming, voice chat, posting and dating.
The Head of HeeSay said that this platform would continue to initiate a series of innovative offline activities that conform to its mission of sharing love and joy among Japan, South Korea, SEA, and North America markets to make more LGBTQ+ users acquire a sense of belonging and identity.
In the upcoming Tokyo Rainbow Pride 2024, one of Asia’s most significant LGBTQ+ events, HeeSay is reported to set up creative booths to celebrate the diversity of Japan’s LGBTQ+ community and engage more to join HeeSay’s efforts on co-building the sustainable content ecosystem.
Hashtag: #HeeSay
The issuer is solely responsible for the content of this announcement.
BANGKOK, THAILAND – Media OutReach Newswire – 19 April 2024 – ONYX Hospitality Group, a leading hotel management company, is delighted to announce its inaugural roadshow event in South Korea, aimed at expanding its presence in this rapidly growing market. The roadshow is taking place on 16th – 19th April 2024 in two key cities, Seoul and Busan, offering a platform for networking, presentations, and discussions with key partners in the travel industry.
The roadshow will bring together partners from various sectors of the travel industry, including travel agents, corporate companies, tourism authorities, and airlines. Attendees will have the opportunity to participate in table-top sessions and luncheons, fostering networking opportunities and discussing sales opportunities. ONYX Hospitality Group will also showcase its brand and properties to the Korean market, highlighting the diverse offerings across its portfolio.
Commenting on the decision to hold the roadshow in South Korea, CEO of ONYX Hospitality Group, Mr. Yuthachai Charanachitta stated,
“Korea has demonstrated one of the fastest recoveries in tourism, with significant growth in outbound travellers and flights. In 2023, room night production from Korean travellers surpassed pre-pandemic levels, indicating a strong demand for travel. We see tremendous potential in this market and are committed to expanding our presence to welcome more Korean guests in the coming years.”
The Korean market presents various opportunities for growth, with leisure FIT, honeymooners, corporate and group travellers. ONYX Hospitality Group recognises the dynamic needs of Korean travellers, ranging from ‘workation’ options to unique experiences beyond borders, and is poised to meet these demands with its diverse portfolio of properties.
With a profound commitment to ‘A Tailored Approach to Hospitality,’ the company’s distinctive vision of being ‘the best medium-sized hospitality management company in Southeast Asia’ sets it apart from competitors. This ethos permeates every facet of ONYX Hospitality Group’s operations, ensuring guests receive unmatched service and experiences that surpass expectations.
Mr. Yuthachai Charanachitta, also stated:
“As part of our broader vision, ONYX Hospitality Group aims to solidify its position as ‘The Best Medium-sized Hospitality Management Company in Southeast Asia,’ reflecting our commitment to excellence and continuously elevating the standards of hospitality in the region. As Thailand’s leading company specialising in the management of hotels, resorts, serviced apartments, and luxury residences, featuring renowned brands such as Amari, OZO, Shama, and Oriental Residence, we have an exceptional track record in managing hotels, resorts, and serviced apartments across diverse countries in the Asia Pacific region. We are dedicated to providing exceptional guest experiences, fostering sustainable practices while growing our presence in Southeast Asia’s dynamic and competitive hospitality industry. We are excited to present our latest developments and illuminate our premier properties in unparalleled beachfront destinations, in the Korean market through our roadshow.”
ONYX Hospitality Group is well-known and regarded in the international market for its high-quality, friendly and welcoming beach destination resorts, which appeal to families, couples, friends, multi-generational groups and the LGBTQIA+ market for romantic retreats, luxury breaks and family vacations. In the Roadshow, these premier properties take centre stage, each epitomising the perfect fusion of local charm and global sophistication, across such iconic locations in Thailand from the serene beaches of Phuket to the awe-inspiring vistas of Koh Samui and the tranquil ambiance of Krabi. Each property provides a rich tapestry of experiences, fostering a deep connection with the destination. Meanwhile, ONYX Hospitality Group’s steadfast dedication to sustainability and responsible tourism empowers guests to participate in environmental conservation and local community development.
Newsworthy upcoming openings include:
Amari Colombo Sri Lanka – Opening Q3 2024 The 27-storey property will offer 167 rooms and suites along with signature all-day dining restaurant and spa. Other highlights include a rooftop pool, bar and recreation centre and a Thai specialty restaurant, all offering unparalleled views of the ocean and the city skyline. The hotel will also offer dedicated executive floors with access to an executive lounge.
Malaysia Expansion: Three New Properties Opening in 2024 ONYX Hospitality Group proudly manages four distinctive properties in Malaysia: Amari Johor Bahru, OZO Georgetown Penang, Amari SPICE Penang and Amari Kuala Lumpur, ensuring the Group is well-prepared to cater to the needs of all travellers across this diverse and hospitable country. As a testament to the Group’s commitment to strategic growth in this region, ONYX Hospitality Group is proud to announce the forthcoming addition of three new properties to the Malaysian portfolio: OZO Medini, Shama Medini and Shama Suasana Johor Bahru are set to join the esteemed collection in 2024. The expansion will result in a total of seven properties in Malaysia by the end of 2024, making Malaysia the first country, outside of Thailand, to host all three ONYX Hospitality Group brands: Amari, OZO and Shama.
ONYX Hospitality Group’s expansion in Malaysia signifies its strategic vision and focus on Southeast Asia. With Malaysia’s growing tourism sector and its reputation as a vibrant destination rich in culture and natural beauty, ONYX Hospitality Group aims to contribute to the country’s thriving hospitality landscape while simultaneously catering to the evolving needs of global travellers seeking new and enriching experiences. ONYX Hospitality Group is additionally expanding its renowned serviced apartment brand Shama, acknowledging and responding to the popularity of serviced apartments for both long and shorter stays, across the domestic and international markets.
– OZO Medini – Malaysia – Shama Medini – Malaysia – Shama Suasana Johor Bahru – Malaysia – Shama Hub Metro South – Hong Kong – Shama Hub Qiantang Hangzhou – China
Amari Vientiane, Laos – In the Pipeline Amari Vientiane, the group’s second Amari brand property in Laos, will join the esteemed Amari Vang Vieng, enhancing ONYX Hospitality Group’s presence in this enchanting destination. Amari Vientiane promises an impressive array of world-class facilities, including all-day dining, 250 well-appointed rooms, a rooftop executive lounge, a specialty rooftop restaurant, rooftop bar, extensive banqueting facilities including a ballroom and meeting rooms, a state-of-the-art gym, Breeze Spa, a main pool, a children’s pool and a kids’ club.
The Relaunch of Amari Bangkok The re-launch of the enhanced Amari Bangkok (previously ‘Amari Watergate Bangkok’), taking place in April 2024 and coinciding with the hotel’s 30th anniversary year, follows the completion of significant refurbishments with the overall aim of becoming the premier destination in the city across leisure, business and MICE travellers.
The upgrades include a new collection of premier rooms and suites with contemporary interiors.
A number of new dining establishments have been added to cater to the needs of travellers. The exciting new outlet, Chom Sindh elevates Thai street food and seafood traditions while embodying authentic Thai hospitality with sustainable ingredients. Another new outlet, Nila, features coastal Indian-inspired cuisine. Amari Bangkok will also welcome its own ‘maai spa,’ following the successful launch of the ‘maai spa’ brand by ONYX Hospitality Group in 2023. This upscale wellness experience draws inspiration from the transformative journey of silk, seamlessly blending elegance and innovation to offer a holistic, border-transcending experience.
The new hotels and planned development form part of ONYX Hospitality Group’s strategy to drive significant expansion in the hotel, resort, and serviced apartment business in Southeast Asia. As it seeks to achieve the overall vision of establishing itself as “The Best Medium-sized Hospitality Management Company in Southeast Asia”, the company is on track to operate over 50 properties by 2025, and an even more ambitious target of 70 by 2028.
The details of the roadshow are as follows:
Seoul Event: – Date: Tuesday, 16th April 2024 – Venue: National Press Club at Press Centre (25 Taepyeongno 1(il)-ga, Jung-gu, Seoul, South Korea)
Busan Event: – Date: Friday, 19th April 2024 – Venue: Emerald Room at Lotte Hotel Busan (772 Gaya-daero, Busanjin-gu, Busan, South Korea)
60% consumers prioritise platforms with easy search and user reviews
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 19 April 2024 – Shopee’s ‘Engaging Generation Z Shoppers in the Digital Era’ survey findings revealed that 60% of respondents prioritise platforms with easy search, comparison functionalities, and helpful reviews followed closely by comprehensive product information and trustworthiness. This emphasises the importance of building a user-friendly platform brimming with product variety, professional recommendations, and insightful user reviews to capture Gen Z’s attention.
Shopee Live empowers users to connect with brands and sellers with its user-friendly live chat, fostering real-time interactions and product demonstrations, which strengthens user confidence in every purchase
Underscoring their research-heavy habits, 30% of Gen Z strategise their purchase, holding over 70% of items in their cart for more than a day to conduct in-depth research before committing to a purchase. This highlights the importance of building a research-friendly environment, which includes offering a rich variety of research products, incorporating professional recommendations, and fostering insightful user reviews.
While research is paramount, a smooth checkout process is equally important. When asked “What will increase your likelihood of checking out your items immediately?”, 6 in 10 Gen Z shoppers focus on user experience features like product restock reminders, flash deals, and voucher applications. Additionally, easy order cancellation and price comparison tools are highly sought after. The remaining 40% look for efficient platform delivery services to finalise their purchases.
Gen Z put importance on value maximisation in their purchasing decisions. Free shipping, competitive pricing, attractive promotions, discounts and vouchers are critical motivators for 83% of respondents, demonstrating their focus on getting the most for their money. Interestingly, product quality appears to be a secondary factor when choosing a purchase channel.
Shopee’s research delves even deeper, revealing that Gen Z consumers heavily rely on reviews and customer service throughout the buying journey. Over 75% actively seek out reviews from both users and experts before making a purchase. Engaging with sellers through chat features and comparing products across brands are also common practices for this generation. The remaining utilise Shopee Live and Shopee Video for product information and purchase decisions.
Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia, said, “We understand that Gen Z presents a significant growth opportunity. Our user-friendly platform features like Shopee Live empower users with information beyond product listings, such as in-depth reviews or live demonstrations. It fosters a relationship between seller and buyer, allowing a sense of trust to be built between each interaction. Such hyper-personalised experiences function as a value-added service, building long-term brand loyalty within this rising demographic”
Customer service remains a key differentiator. In 2023 alone, Shopee celebrated an industry-leading 98% success rate for cases resolved within 30 seconds, translating to an impressive 80% customer satisfaction rate. These figures underscore Gen Z’s demand for a seamless research experience coupled with top-notch customer service for a successful online shopping journey.
Shopee prioritises user satisfaction through its continuously evolving search function, leveraging deep learning to analyse user browsing and purchase behaviour. The platform’s recommendation engine personalises product suggestions, ensuring a customised shopping experience for every user. Additionally, Shopee Live empowers users to connect with brands and sellers with its user-friendly live chat. This feature fosters real-time interactions and product demonstrations, which strengthens user confidence in every purchase.
The issuer is solely responsible for the content of this announcement.
About Shopee
Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.
Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.
Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.