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OCB Launches OMNI 4.0 App Offering Instant Modern Financial Services in Just 6 months with Backbase Engagement Banking Platform

OCB achieves technology implementation speed 3x faster than industry norm in its launch of a customer-centric omnichannel banking platform, setting a new benchmark in Vietnam


HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 15 May 2024 – Backbase, the global leader in Engagement Banking, Orient Commercial Joint Stock Bank (OCB), a top private bank in Vietnam, together with SmartOSC, the premium digital enabler, announce the successful go-live of the Backbase Engagement Banking Platform to launch OCB’s OMNI 4.0 app.

The OCB OMNI 4.0 version offers modern and convenient digital banking services such as account opening and management, money transfers, bill payments, card services, deposits, loans, and many other outstanding features. As a result of the platform’s industrialized composable capabilities and with close cooperation from Backbase’s local implementation partner SmartOSC, this project was operational within just six months, positioning OCB as a leading bank in the current digital transformation race.

OCB OMNI 4.0 has set a new standard in the digital banking sector with features that meet the immediate satisfaction, speed, and convenience needs of Vietnamese consumers. Featuring one-touch QR payment functionality, the application enables seamless transactions at thousands of different service points, from e-commerce to travel. Additionally, OCB OMNI 4.0 also brings advanced benefits such as rewarding referral codes, all supported by absolute security measures. The digital bank OCB OMNI 4.0 utilizes FIDO security technology, with robust encryption algorithms, multi-layer security to sign each transaction, rated as the safest today, combined with OCB’s readiness to supplement biometric authentication from July 1, 2024, pursuant to Decision 2345 of the SBV, aiming for security, ensuring safety, and optimizing protection of users’ financial information.

Moreover, OCB OMNI 4.0 incorporates modern technological applications to personalize the customer experience, from the interface to transaction support features. These include intuitive transaction recommendations that require only two clicks, a service experience space, and personalized offers for each customer. Additionally, customers can proactively divide large-value orders for quick transfers and categorize transactions to manage expenses, among many other conveniences.

To successfully deploy the OMNI 4.0 version within a short timeframe, OCB has accelerated the launch of Backbase Engagement Banking Platform solutions. This rapid deployment encompassed crucial features such as account management, term deposit handling, bill payments, card services, and loans, all finely tailored to suit the unique characteristics of the Vietnamese market.

During the initial deployment of OMNI 4.0, OCB migrated over 7,000 internal users to the new platform, receiving overwhelmingly positive feedback regarding its smoothness, speed, efficiency, and security.

“Vietnam is positioned as the fastest-growing digital economy in Southeast Asia. In this context, rapid market access to ensure high-quality interaction with customers is crucial for banks to gain priority in the market. I am delighted to officially launch OCB OMNI version 4.0 today with the efficient Backbase Engagement Banking Platform, maintaining our commitment to operational readiness within 6 months along with a range of modern financial services,” stated Mr. Pham Hong Hai, Acting Chief Executive Director of OCB, at the event.

“The industry standard for development and transition to an end-to-end omnichannel platform typically takes 18 months; however, with this platform, OCB not only achieves strong readiness for infrastructure modernization in a very short time but also distributes this project at less than half the industry standard cost. This accelerated implementation of OCB’s platform and app launch is assessed to have delivered time savings of 40%,” he added.

Mr. Pham Hong Hai further shared, “Flexible modernization is not an easy endeavor; we are proud to be at the forefront of the digital transformation strategy in the industry. In the upcoming period, OCB will demonstrate even stronger capabilities in constructing unique and customized journeys on the platform to enable timely and swift omnichannel penetration.”

“Having interacted with numerous banks in Vietnam and across Asia, we’ve observed that many are still grappling with the formulation of the right digital transformation strategies and remain in the planning stages. The agility and decisiveness of OCB’s management team in swiftly implementing the Backbase Engagement Banking Platform has positioned OCB ahead of many of its banking peers in fulfilling their commitment to customer-first and digital-first innovation as part of their digital transformation. The readiness of our local ecosystem is also a key factor in the success of OCB’s launch; our implementation partner, SmartOSC, has been diligent in adhering to the go-live timeline,” said Riddhi Dutta, Regional Vice President of Asia, Backbase.

“We are proud of our collaboration with Backbase, which enables us to bring our clients’ fintech dreams to life and set a new standard for go-live in Vietnam,” said Le Mai Anh, Vice Chairman of SmartOSC. “As an award-winning platform implementer, we look forward to continuing our partnership to further expand OCB OMNI’s second phase with new digital offerings and onboarding new customers.”

Statistical data reveal that by the end of 2023, OCB OMNI had seen a 61% increase in transactions compared to 2022 and a 25-fold increase compared to 2018. Transactions on OCB OMNI accounted for 95% of total transactions. Online savings have grown by 55% from 2022 to 2023. In addition, CASA balances increased by 44% in 2023 compared to 2022.

Hashtag: #Backbase

The issuer is solely responsible for the content of this announcement.

About Backbase

is on a mission to re-architect banking around the customer.

Backbase created the Backbase Engagement Banking Platform – a unified platform with the customer at the center, empowering banks to accelerate their digital transformation. From customer onboarding to servicing, loyalty, and loan origination, our single platform — open and frictionless, with ready-to-go apps — improves every aspect of the customer experience. Built from the ground up with the customer at the heart, our Engagement Banking Platform easily plugs into existing core banking systems and comes pre-integrated with the latest fintechs so financial institutions can innovate at scale.

Industry analysts Gartner, Omdia, and IDC continuously recognize Backbase’s category leadership position. Over 120 financial institutions around the world have embraced the Backbase Engagement Banking Platform. In APAC, the customers we serve include ABBANK, BDO Unibank, Bank of the Philippine Islands, China Bank, EastWest Bank, HDFC Bank, JudoBank, OCB, Techcombank, and TPBank.

Backbase is a privately funded fintech company, founded in 2003 in Amsterdam (Global HQ), with regional offices in Singapore (APAC HQ), Atlanta (Americas HQ), and operations in Australia, India, Indonesia, Malaysia, Philippines, Thailand, Vietnam, Latin America, and the UK.

About Orient Commercial Joint Stock Bank

was established on June 10, 1996. After more than 27 years of operation and development, OCB currently has more than 200 business units spread across all regions and key economic centers across the country. And considered as one of the banks with good and stable growth for many years.

OCB was recognized by the State Bank as one of the first three banks to complete risk management items according to Basel II international standards by the end of 2018. Moody’s Investors Service, one of the three credit rating agencies most prestigious in the world, increased Counterparty Risk Assessment (CRA) and Counterparty Risk Rating (CRR) to Ba3 in July 2019. This is the highest ranking level in Vietnam today.

Rated as the leading bank in Vietnam in terms of operational efficiency with sustainable growth potential, OCB has created confidence for Aozora Bank – one of the most efficient banks in Japan, to invest. 15% share capital of OCB and become a long-term strategic partner.

OCB has gradually risen to the top of the group of private banks in Vietnam according to three criteria: growth rate, safety and efficiency. Not only operational efficiency and profit, OCB always actively controls costs, synchronously implements cost-optimizing solutions to improve business efficiency, this is the Bank’s direction throughout. OCB’s equity has now increased by nearly 8 times, profit by more than 16 times and total assets by 12 times. Thereby, OCB became a joint stock commercial bank holding the No. 1 position in terms of profit growth rate and No. 3 in terms of return on capital efficiency.

About SmartOSC

With 18 years in operation, is an industry-leading digital transformation agency of 1000+ experts across countries including Vietnam, Australia, Singapore, Japan, Thailand, Indonesia, Korea, the US and the UK. Deep experience across most enterprise platforms and technology stacks has made SmartOSC a trusted partner for leading brands and financial institutions worldwide.

SmartOSC delivers top-tier solutions and caters to the unique requirements of banks and financial institutions worldwide by leveraging the latest technologies. This expertise enables banks to reduce operating costs, save implementation time, and ensure security with SmartOSC’s suite of offerings.

Recognized at the Global Economics Awards 2023 and the Digital CX Awards 2024, hosted by The Digital Banker, for its outstanding platform implementation capabilities, SmartOSC is committed to helping clients succeed in an ever-evolving world.

Rising Online Fraud in Southeast Asia Sparks Calls for Regional Cooperation

Rising Online Fraud in Southeast Asia Sparks Calls for Regional Cooperation
FILE: Indian scammers (photo credit: Techjuice)

Online fraud in Southeast Asia is continuously growing, to the point where syndicates are reported to be robbing an estimated amount of USD 64 billion each year worldwide. The widespread issue calls for cooperative regional measurements, according to a report from the United States Institute of Peace (USIP) released on 13 May. 

OceanX and Indonesia Launch Mission to Explore the Marine Wonders of Indonesia

Global ocean exploration nonprofit sets sail in Indonesia on a first-of-its-kind Southeast Asian mission that combines science, education, and media to support the advancement of ocean science and marine education in the region, contributing to the battle against climate change.


BALI / JAKARTA, INDONESIA- Media OutReach Newswire – 15 May 2024 – Global ocean exploration nonprofit OceanX, together with the Coordinating Ministry of Maritime Affairs and Investment (CMMAI) and the National Research and Innovation Agency (BRIN) of Indonesia announced the official commencement of its landmark exploration mission “Indonesia Mission 2024,” part of a multi-year commitment to explore the waters of the Southeast Asia region and further global understanding of one of the most biodiverse and threatened oceanic regions in the world.

OceanX’s vessel OceanXplorer
OceanX’s vessel OceanXplorer

OceanX will embark on a series of research expeditions in Indonesia aboard OceanXplorer the world’s most advanced exploration, scientific research, and media production vessel. Before Indonesia, OceanX launched a multi-year focus on Southeast Asia in Singapore on 8th March 2024, establishing the city-state as a central meeting point for regional operations. After its Indonesian mission, OceanX will continue its work with expeditions in Malaysia and other countries in the region in the latter half of 2024.

Coordinating Minister for Maritime Affairs and Investment Indonesia, Luhut Binsar Pandjaitan, articulated his fervour for the ground-breaking discoveries that would emerge from this historic marine expedition in partnership with OceanX. “This partnership has been started since late 2022, and the CMMAI and BRIN have signed agreements with OceanX to ensure this partnership is carried out in accordance with the prevailing laws and regulations. We hope the research under this mission will support social welfare through finding potential innovations in products and solutions for fields such as medicine or bio-technology, and most importantly the opportunity to study the potential of earthquakes and tsunamis for the safety of mankind,” said Luhut.

The mission began 8th May in Batam (Kepulauan Riau) and will continue through 25th August 2024, ending in Bitung (North Sulawesi). Throughout the five legs of the mission, OceanX, CMMAI, and BRIN will leverage next-gen technology, fearless science, compelling storytelling, and immersive experiences to educate, inspire, and connect the world with the ocean.

“We’re incredibly excited to launch our mission in Indonesia, the world’s largest archipelago. These waters are a kaleidoscope of marine life, teeming with undiscovered wonders,” said Vincent Pieribone, co-CEO and chief science officer of OceanX. “Indonesia’s ocean plays a central role in the country’s economy, geopolitics, culture, and natural environment. With that in mind, OceanX is committed to providing valuable insights into this vital resource. By collecting comprehensive data, we aim to empower informed decision-making – for sustainable fishery management, effective conservation strategies, and proactive mitigation efforts to safeguard against future natural disasters.”

This mission also involves other Ministries and Agencies, such as the Ministry of Education, Culture, Research and Technology, the Navy Hydro-Oceanography Center (Pushidrosal), the Ministry of Transportation, the Ministry of Defence, Ministry of Marine Affairs and Fisheries (KKP), and the Meteorology, Climatology and Geophysics Agency (BMKG), as well as researchers from universities and organisations such as Konservasi Indonesia.

The mission team will conduct scientific research, educational programming, and develop inspiring content that will promote understanding and care for the ocean, while developing national capacity. Research will encompass a wide range of crucial areas, including megathrust zone investigations to refine earthquake and tsunami models, fisheries research in Western Sumatra to enhance understanding and guide management decisions and exploration of potential biodiversity alongside assessments of human impact.

OceanX Education will also launch several new on-ship experiences and educational programmes in partnership with Indonesian universities and nonprofits to develop and nurture the next generation of marine scientists, engineers, and storytellers. The mission’s education components build on several previous collaborative programs, including a deep-sea exploration mission aboard OceanXplorer with 15 Indonesian young explorers travelling from the Azores to Malta and capacity-building events for 800 students from the University of Indonesia, the Bandung Institute of Technology, and the Sepuluh Nopember Institute of Technology, both in September 2023. Indonesian researchers also joined OceanX’s mission in the UAE in December 2023.

The Ministry of Education of Indonesia supports this Mission to educate the Indonesian young generation about the ocean and promote their interest in ocean research, media, and storytelling. This will be achieved through the Young Explorer Programs in July and August 2024 and a university and school lecture tour, with the aim of maximising the benefits of the mission for Indonesians in terms of acquiring new knowledge, technology, and fostering a sense of responsibility towards the sustainability of the ocean.

Indonesia is the world’s largest archipelagic country, made up of 75% water environments and 17,500 islands, with a coastline of 108,000 km; nevertheless, only 19% of Indonesia’s oceans are mapped. Indonesia’s oceans, which are rich in biodiversity, have not yet been fully explored, particularly the deep sea. The Indonesian Research Team, comprising representatives from BRIN, universities, and Konservasi Indonesia, was selected through an open request for participation process in January 2023. The process provided opportunities for all Indonesian researchers to participate in vessel activities as well as advanced processing and analysis stages to produce significant output and outcomes.

“Since 2022, BRIN has been supporting maritime expeditions with a few hundreds of sailing days annually using BRIN’s fleet of research vessels and partnering foreign vessels like OceanXplorer. The program is made open for all scientists based on the competitive open call and collaboration. This program and supporting scheme are intended to encourage oceanic research and the utilisation of maritime resources across Indonesia’s water territory,” said BRIN Chairman Laksana Tri Handoko.

Meizani Irmadhiany, Senior Vice President and Executive Chair of Konservasi Indonesia stated, “We are very thrilled with this partnership between OceanX, the Government of Indonesia, and Konservasi Indonesia. We committed to preserving marine biodiversity and ensuring a sustainable future for generations to come. Our scientists will join the expedition aboard the state-of-the-art OceanXplorer to research Indonesia’s rich marine ecosystems. This collaboration will advance scientific knowledge, support the creation of sustainable marine protected areas, and promote responsible fisheries management. Our efforts will contribute to Indonesia’s MPA Vision 30×45, aiming to protect 30% of marine territory by 2045, and foster sustainable fisheries for coastal communities.”

The OceanXplorer is fully equipped with cutting-edge technology to survey diverse marine environments, including deep-sea, shallow, and coastal habitats. This includes:

  • Two 1,000-metre manned submersibles
  • 6,000-metre remote operated vehicle (ROV)
  • State-of-the-art research laboratories
  • Next-gen DNA sequencing capabilities
  • Full acoustic mapping capabilities
  • Conductivity, temperature and depth (CTD) analysis

OceanX plans to take on numerous projects throughout Southeast Asia for several years and is currently in active discussions and collaboration with governments throughout the region, including Malaysia, Philippines, and others, to organise expeditions. For further information, and for the latest mission updates, please visit www.oceanx.org.

Hashtag: #oceanx

The issuer is solely responsible for the content of this announcement.

About OceanX

OceanX is on a mission to support scientists to explore the ocean and to bring it back to the world through captivating media. Uniting leading media, science, and philanthropy partners, OceanX utilizes next-gen technology, fearless science, compelling storytelling, and immersive experiences to educate, inspire, and connect the world with the ocean and build a global community deeply engaged with understanding, enjoying, and protecting our oceans. OceanX is an operating program of Dalio Philanthropies, which furthers the diverse philanthropic interests of Dalio family members. For more information, visit and follow OceanX on , , , , and .

For media inquiries regarding OceanX, please contact The Hoffman Agency (on behalf of OceanX) at .

About CMMAI
The Coordinating Ministry for Maritime Affairs and Investment of the Republic of Indonesia (“CMMAI“), the government entity responsible for coordinating, synchronizing, and controlling government affairs in the maritime and investment sectors, including in the development and implementation of policies in the field of maritime resources. For more information, visit and follow CMMAI on YouTube, Facebook, and Instagram.

About BRIN
The National Research and Innovation Agency of the Republic of Indonesia (“BRIN“), an Indonesian government institution that carries out research, development, assessment and implementation, as well as integrated inventions and innovations as mandated by the Law of the Republic of Indonesia Number 11 of 2019 and Presidential Regulation of the Republic of Indonesia Number 78 of 2021.

About Konservasi Indonesia
Konservasi Indonesia is a national foundation that aims to support the sustainable development and protection of critical ecosystems in Indonesia. We believe in the importance of multi-stakeholder partnerships across sectors and jurisdictions. Working in partnership with the government and others, we design and deliver innovative nature-based solutions to climate change, using a sustainable landscapes-seascapes approach to create lasting impacts for people and nature. More information visit:

VinFast customers to access extensive network of 700,000 charging points across Europe


PARIS, FRANCE – Media OutReach Newswire – 15 May 2024 VinFast Auto (Nasdaq: VFS) today announced the signing of a cooperation agreement with Bosch, one of the leading global suppliers of automotive technology and services, giving VinFast customers in Europe access to Bosch’s extensive network of 700,000 charging points in 30 European countries and providing them with the freedom and convenience to travel across Europe with confidence.

VinFast customers can locate, charge, and pay seamlessly through the VinFast smartphone app.
VinFast customers can locate, charge, and pay seamlessly through the VinFast smartphone app.


Building on their two-year collaboration on charging services in North America, Bosch and VinFast have partnered to provide VinFast customers in Europe with the confidence to embark on journeys across the continent through easy access to a vast network of compatible charging stations.

Aligned with VinFast’s principle of “placing customers at the forefront,” this partnership highlights the company’s dedication to supporting communities in Europe with their transition to sustainable transportation. It also marks a pivotal achievement in VinFast’s efforts to expand in the European market.

This agreement ensures an accessible charging experience for VinFast customers, who can locate, charge, and pay seamlessly through the VinFast smartphone app or directly through the vehicle’s integrated infotainment system. They also receive complete transparency over their charging sessions and history, allowing them to manage charging costs effectively.

As Bosch is continuously innovating its charging technology efforts, this partnership ensures VinFast customers are at the forefront of charging advancements and can receive a wide variety of options as they become available. They can also access a more comprehensive customer support system from both VinFast and Bosch for any charging-related issues.

Ms. Le Thi Thu Trang, VinFast Europe CEO, said: This partnership with Bosch ensures our customers have access to a reliable and extensive network, fostering a smooth transition to electric mobility. We continue to prioritize our customer’s needs, and this collaboration aligns perfectly with that philosophy.”

Mr. Martin Knoss, Vice President Bosch ASEAN, stated: “The majority of electric vehicle drivers rely on public charging infrastructure. Recognizing this need, Bosch has continuously expanded its global network, increasing it by sixfold since 2020. This partnership enables us to accommodate VinFast customers throughout Europe, where we anticipate having a total of 850,000 charging ports by the end of 2024, while also supporting their global expansion endeavors.”

Beyond established markets like the U.S., Canada, and Europe, VinFast is quickly expanding into burgeoning markets across Asia, including India, Indonesia, Thailand, the Philippines, as well as the Middle East and Africa.

Hashtag: #VinFast

The issuer is solely responsible for the content of this announcement.

About VinFast

VinFast – a member of Vingroup – envisions driving the advancement of the global smart electric vehicle revolution. Established in 2017, VinFast owns a state-of-the-art automotive manufacturing complex with globally leading scalability that boasts up to 90 percent automation in Hai Phong, Vietnam.

Strongly committed to the mission of a sustainable future for everyone, VinFast constantly innovates to bring high-quality products, advanced smart services, seamless customer experiences, and pricing strategy for all to inspire global customers to jointly create a future of smart mobility and a sustainable planet. Learn more at:

VT Markets Shares Expert Tips on Recognising Genuine


HONG KONG SAR – Media OutReach Newswire – 15 May 2024 – With investment fraud on the rise in Hong Kong’s complex financial market, introducing knowledge-based safeguards to protect investors’ rights is now more crucial than ever. VT Markets, a global financial services provider, held a seminar on May 6 in Hong Kong with this in mind. Titled “How to Identify Legitimate Trading Platforms”, the event sought to educate investors and guide them toward safer trading practices.

VT Markets Shares Expert Tips on Recognising Genuine

The seminar attracted a diverse audience, including professionals from various industries, independent media, and as well as office workers. Many attendees were not financial experts and lacked investment experience, making the event an eye-opener in terms of learning how to identify legitimate trading platforms.

VT Markets took the opportunity to highlight several key points that people can use to recognise legitimate trading platforms:

  • Check licenses: Legitimate platforms are regulated by authoritative financial institutions and provide specific regulatory information.
  • Fund custody: Ensure the platform offers segregated accounts to separate client funds from company funds and uses third-party banks to safeguard client funds.
  • Platform environment: Look for platforms with stable servers and fast trading speeds to avoid losses due to transaction delays.
  • Transparency: Choose platforms with clear trading rules, fee structures, and thorough risk disclosures to ensure a fair and transparent trading environment.

The seminar placed heavy emphasis on interaction, user experience sharing, case studies, and Q&A sessions to help attendees understand how to choose legitimate trading platforms.

As a leading trading platform, VT Markets goes beyond the basics by offering accessible financial trading, innovative technology, and a mobile app for trading on the go. By making resources and services readily available, VT Markets simplifies the trading process, staying true to its vision that trading can be easy.

On May 17, VT Markets will host the 2024 WIKIEXPO Financial Expo at the International Commerce Centre in Hong Kong. The event will showcase even more platform advantages and exclusive activities. Stay tuned for more updates.

Hashtag: #VTMarkets #Vtmarkets #Forextrading #forexbrokers #trading




The issuer is solely responsible for the content of this announcement.

Laos Launches New E-commerce Platform for Agricultural Products, Supported by Chinese Government

Laos Launches New E-commerce Platform for Agricultural Products, Supported by Chinese Government
Lao and Chinese officials officially launch the agriculture product e-commerce platform (photo: Pasaxon News)

After two years in the work, a new e-commerce platform for Lao agriculture products has finally been launched to promote both domestic trade and across borders.

Laos-Thailand Railway Prepares for Official Opening with Trial Runs

Khamsavath train station (Photo: Pathet Lao Daily)

Laos and Thailand have commenced a trial run of the new cross-border railway service before its official launch, which is expected to be announced within the upcoming few months.

Shopee Guarantees Risk-Free Shopping with 15 Days Free Returns

Enjoy ‘Change of Mind’ Returns and Multiple Return Options for Maximum Convenience


KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 15 May 2024 – Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, has recently enhanced its user experience with the launch of the ‘15 Days Free Returns’ program. This initiative, introduced on 19 March 2024, offers maximum flexibility and fosters greater trust in online shopping. With this program, users have the freedom to return eligible items across all product categories, including Fashion, Lifestyle, Electronics, and FMCG, for free within the 15-day guarantee period, allowing a full refund for ‘Change of Mind’ return reason with No Questions Asked*.

15 Days Free Returns - No Questions Asked*
15 Days Free Returns – No Questions Asked*

“At Shopee, we believe online shopping should be enjoyable and convenient for everyone,” said Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia. “The 15 Days Free Returns program reflects this commitment. We understand that shopping preferences can evolve, and this program empowers users by allowing returns within the 15-day Shopee Guarantee period, whether due to unmet expectations, evolving needs, or simply a change of mind. It eliminates product suitability anxieties and fosters a risk-free environment, allowing users to shop with confidence on Shopee.”

Shopee recognises the importance of a seamless returns policy alongside competitive pricing and attractive promotions, aligning with insights from the ‘The Future of Shopping: Engaging Generation Z Shoppers in the Digital Era’ market study**. This study found that 83% of Gen Z respondents prioritise value maximisation in their purchases. In other words, factors like free shipping, competitive pricing, and attractive deals are crucial motivators for them. By offering a hassle-free return option alongside these features, Shopee caters to the value-conscious nature of all shoppers and fosters a more trustworthy shopping experience.

To ensure maximum convenience with the 15 Days Free Returns program, Shopee offers multiple return options at no extra cost. Users can opt for hassle-free return pick-up from their doorsteps through partnerships with reliable third-party logistics providers under Shopee Supported Logistics (SSL) or choose to drop off returns at any SPX Express, J&T or Pos Laju outlets nationwide. Additionally, the program allows for self-arranged returns using preferred couriers, providing maximum flexibility.

Since its app-wide implementation on 19 March 2024, the program has garnered widespread positive feedback from both buyers and sellers alike. A long-time Shopee user, by the username Dee Library, praised the free return policy, stating, “The convenience of the free return policy has significantly enhanced my shopping experience. Previously, I often struggled when items didn’t meet my expectations or if I had a change of mind, leading to regrettable purchases. Now, it’s as simple as ensuring the original packaging is intact and dropping off the parcel at a SPX Express drop-off point. No more regrets!”

Echoing similar sentiments, tulipindah93 (Nurul Amira), a Shopee Affiliate Livestreamer, expressed delight, saying, “As a buyer, I can now shop without overthinking – it’s incredibly straightforward and enjoyable! Even if I accidentally purchase the wrong size, I have no worries. In the past, I had to find someone to sell my preloved items to, but not anymore! I can simply return them without any questions asked, get my money back, and purchase a new item that suits me. Who wouldn’t be thrilled with this initiative? Happy shopping indeed!”

Meanwhile, Mohd Shafrizal Bin Abdul Ghani, Managing Director of Inhanna, a local fashion brand, embrace the extended return policy from the perspective of a seller, stating, “As a seller, I welcome this newly extended return policy because I firmly believe that when customers feel confident in their purchases, it not only encourages them to explore our new products but also fosters trust in my shop and the Shopee platform as a whole. By prioritising customer satisfaction and offering extended returns, we not only boost buyer confidence but also cultivate enhanced customer loyalty. Ultimately, it’s about fostering a positive brand perception that leads to repeat business and long-term success.”

For more information about the 15 Days Free Returns – No Questions Asked* program, visit https://shopee.com.my/m/free-returns

– END –

*Terms & conditions apply.

**The “The Future of Shopping: Engaging Generation Z Shoppers in the Digital Era” survey was conducted by Kantar’s Profile division, between 31 January and 5 February 2024. Voluntary feedback was obtained from 400 Malaysians.

Hashtag: #ShopeeMY

The issuer is solely responsible for the content of this announcement.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.