Home Blog Page 1387

MIFF 2026 AND MATRADE PARTNERSHIP TO FURTHER ENHANCE GLOBAL STATUS OF HIGH-QUALITY MALAYSIAN FURNITURE

Collaboration to positively impact industry on a local and international scale

KUALA LUMPUR, Malaysia, Jan. 30, 2026 /PRNewswire/ — The Malaysian International Furniture Fair (MIFF) 2026 today entered into an Exchange of Cooperation Document with the Malaysia External Trade Development Corporation (MATRADE), recognising the national agency as a MIFF International Trade Partner working together to advance a collective agenda of further promoting quality Malaysian furniture on a global scale.

Exchange of Cooperation Document between MATRADE and MIFF
Exchange of Cooperation Document between MATRADE and MIFF

The strategic collaboration follows the event’s proven 31-year track record, which aligns closely with the Government’s mission to stimulate Malaysia’s trade and export industries. MIFF’s singular reputation as a leading, trusted trade show was another aspect taken into consideration by MATRADE in leading to the partnership.

As worldwide demands for high-quality, responsibly produced furniture remains strong, and with Malaysian exporters well-positioned to meet them with exceptional products, MATRADE’s role will be to share market intelligence, targeted access and sustained trade support. This follows challenges that include rising costs, shifting trade policies and increasingly sophisticated buyer expectations around sustainability, design innovation and supply chain resilience.

The Exchange of Cooperation Document was made by MATRADE CEO Mr. Abu Bakar Yusof and Informa Markets Malaysia General Manager Mr. Gerard Leeuwenburgh and witnessed by the Deputy Director General, Development & Commercial of Malaysian Timber Industry Board (MTIB) Ts Farydatul Nazly,  CEO of Malaysia Convention & Exhibition Bureau (MyCEB) Ms Tan Mei Phing, Deputy Director, Lifestyle & Life Sciences Section of MATRADE Mr Abdul Halim Mohamed Shariff, Founder and Chairman of MIFF Dato’ Dr Tan Chin Huat, MIFF General Manager Ms. Kelie Lim and Muar Furniture Association (MFA) President Mr. Steve Ong.

“This partnership reflects a shared vision to elevate Malaysia’s furniture industry on the global stage by bringing together MIFF’s globally recognised platform with MATRADE’s trade expertise in bridging local furniture players with premium international buyers,” said Mr. Abu Bakar after the signing at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur.

He continued: “Our collaboration is both timely and strategic. MIFF is not merely a trade exhibition but a global industry benchmark. Consistently ranked among the world’s top 10 furniture trade shows and the largest in Southeast Asia, MIFF’s impact is well proven, and together, we will translate Malaysian creativity, innovation and craftsmanship into measurable international trade success.“

Ms. Kelie Lim said: “Our partnership with MATRADE will see MIFF reach new heights of excellence in connecting global buyers and sellers. This win-win collaboration will also enhance opportunities for buyers and visitors, add weight to Malaysia’s status in the international furniture industry and provide long-lasting exposure for top brands looking to expand beyond borders with proven and new design trends and technologies.”

“Informa Markets Malaysia is honoured to be working closely with MATRADE, whom we previously collaborated with on other initiatives including International Healthcare Week and who brings deep expertise, global networks and a mandate to expand Malaysia’s trade footprint,” said Mr. Gerard Leeuwenburgh. “They also increase the mileage of our events, enabling us to align with national priorities, respond to industry needs and create long-term value, which is why we continuously look forward to partnering with them.”

Acknowledged universally as a trusted platform that delivers tangible business opportunities, MIFF has evolved into Southeast Asia’s largest export-oriented furniture trade show since its debut in 1995. As the region’s premier showpiece for sourcing innovative, high-quality and competitively priced furniture, it also highlights the country’s standing as among the top 10 largest furniture exporters in the world.

Now into its 32nd edition, MIFF 2026 takes place from 4–7 March 2026 at the Malaysia International Trade & Exhibition Centre (MITEC) and the World Trade Centre Kuala Lumpur (WTCKL). With its signature ‘1 Fair, 2 Venues, 17 Halls’ concept, the event spans a total of 100,000 square metres of exhibition space and brings together more than 700 exhibitors and 20,000 buyers from 140 countries and regions.

During the press conference, Steve Ong, President of MFA, expressed his enthusiasm for the partnership, stating, “I am happy to see this partnership happening as it will significantly benefit industry players in expanding their export markets. I look forward to working closely with MATRADE and MIFF to ensure that Malaysian furniture continues to thrive and shine on the global stage.”

As MIFF’s Strategic Partner since 2013, MFA’s support is invaluable. Muar, the furniture capital of Malaysia, is home to manufacturers that contribute approximately 80% of the nation’s furniture exports. This partnership between MIFF and MATRADE is set to create new opportunities and strengthen the competitiveness of all Malaysian furniture manufacturers by enhancing access to market intelligence, trade support, and international exposure.

MIFF’s deep-rooted industry commitment has also seen it secure national endorsements, including from the Forest Research Institute of Malaysia, the Ministry of Investment, Trade and Industry, Ministry of Plantation and Commodities, Malaysian Timber Industry Board and the Malaysian Timber Council. It has the full support of the Malaysia Convention & Exhibition Bureau and Tourism Malaysia, whose Visit Malaysia Year 2026 campaign acts as an added catalyst to draw international MIFF 2026 visitors.

Early trade visitors enjoy free admission by registering before 13 February 2026, which saves them the RM30 entrance fee and provides access to MIFF’s exclusive, comprehensive buyer privilege programmes for more efficient and rewarding sourcing.

Buyers will strongly benefit from MIFF 2026’s early bird deal, so hurry and register at www.miff.com.my/register or visit www.miff.com.my for more information.

Note to Editors

About MATRADE (https://www.matrade.gov.my/en)

The Malaysia External Trade Development Corporation (MATRADE) was established on 1 March 1993 as the national trade promotional arm under Malaysia’s Ministry of Investment, Trade and Industry (MITI). MATRADE’s primary role is to assist Malaysian exporters in developing and expanding their export markets. Aligned with Malaysia’s commercial diplomacy efforts, MATRADE is the nation’s trade facilitator and champion of Malaysian-made products and services on the global stage.

About MIFF (www.miff.com.my) 

MIFF is the largest and leading export-oriented furniture trade show in Southeast Asia, showcasing the widest collection of Made-in Malaysia wooden furniture, home furniture, and office furniture. Since 1995, MIFF is a one-stop platform connecting a wider community of 20,000+ buyers from 140 countries and regions. MIFF is organised by Informa Markets, which is a part of Informa PLC, a leading B2B information services group and the largest B2B event organiser in the world.

Integrow to Acquire Cloud Consulting Inc., Boosting Cloud Solutions

Deal Boosts Integrow’s Capabilities in Cloud Consulting, Professional Services, and Customer Transformation

ATLANTA, Jan. 30, 2026 /PRNewswire/ — Integrow Inc., a leading agentic platform of integrated enterprise resource planning (ERP) and customer relationship management (CRM) solutions, today announced that it has entered into a definitive agreement to acquire Cloud Consulting Inc. (CCI), a trusted cloud, ERP, and CRM consulting and services firm headquartered in Atlanta, Georgia. This strategic move underscores Integrow’s commitment to expanding its service delivery capabilities and accelerating digital transformation for customers across industries.

Under the terms of the agreement, Integrow intends to acquire all outstanding equity of CCI, bringing CCI’s experienced team and cloud expertise into its broader service organization. The combination is expected to enhance Integrow’s ability to deliver end-to-end cloud-native business solutions, from strategy and implementation to ongoing managed services.

“We are very excited about this agreement,” said Amber Usmani, VP of Marketing at Integrow. “By bringing Cloud Consulting into the Integrow family, we are accelerating our vision to provide seamless, and unparalleled support and services throughout the entire lifecycle of our customers’ technology investments.”

A Strategic Expansion of Services

Founded in 2021, CCI has built a strong reputation for its deep domain expertise in cloud advisory, ERP and CRM system implementations, and customized cloud development services. The firm’s proficiency across platforms such as Salesforce, SAP, ServiceNow, and full-stack cloud integrations aligns with Integrow’s focus on providing comprehensive business transformation solutions that scale with customers’ needs.

“Joining forces with Integrow presents an exciting opportunity for our team and clients,” said AR Parker, Chairman and CEO of Cloud Consulting Inc. “Together, we will expand our reach and accelerate the delivery of innovative cloud-driven business solutions in 2026 and beyond while maintaining the personalized approach our clients value.”

Delivering Advantages for Clients and Partners

Following the finalization of this transaction, all CCI staff, encompassing both its leadership and consulting departments, are anticipated to transition to Integrow. This integration is expected to reinforce Integrow’s professional service capabilities and its framework for delivering transformation. The resulting unified organization will be equipped to present customers with a more comprehensive array of cloud-centric solutions and elevated support throughout the duration of their technology investments.

Closing Conditions & Projected Timeline

The completion of the acquisition is dependent on the fulfillment of standard closing stipulations, which include obtaining regulatory clearances and adhering to other typical provisions. Integrow forecasts the transaction will conclude by the third quarter of 2026; at that time, extensive integration planning efforts will commence. To learn more about this acquisition and updates, visit www.integrow.com or www.cloudconsultings.com . 

Media Contact: media@integrow.com, +1 (855) 333-GROW (4769)

About Integrow Inc.:
Integrow is a first-ever unified ERP and CRM platform that helps organizations unify business operations, automate tasks and help grow small and medium sized enterprises grow faster. Integrow offers AI-powered automation, seamless integration and full customization. With embedded AI capabilities, covering areas like Sales & Marketing, Asset Management, HCM, Field Services, CLM, Professional Services Automation (PSA), and Custom integrations for every required business process, unlocking a wide array of transformative possibilities.

About Cloud Consulting Inc.:
Cloud Consulting Inc. (CCI) is an Atlanta, Georgia-based consulting firm delivering tailored cloud, ERP, and CRM services, including strategy, implementation, and managed services. CCI helps organizations modernize and optimize business systems across platforms such as Salesforce, SAP, and ServiceNow.

Scaling Social Media in 2026: Why Cloud-Based Mobile Automation Is the Next Big Leap

SINGAPORE, Jan. 30, 2026 /PRNewswire/ — As social media platforms become increasingly mobile-native, scaling strategies built on desktop tools are reaching their limits. By 2026, growth on platforms like TikTok, Instagram Reels, YouTube Shorts, and messaging apps will depend less on scheduled posts and more on real in-app behavior, regional relevance, and authentic engagement. Cloud-based mobile automation is emerging as the next major shift, and GeeLark is at the forefront of this transformation.

GeeLark, a cloud-phone platform, introduced fully functional Android devices hosted in the cloud, allowing marketers to operate social media accounts directly inside native mobile apps rather than relying on APIs or browser-based workarounds. This approach enables a deeper level of automation, including posting, liking, commenting, browsing, and other natural in-app actions that modern algorithms prioritize. By automating real mobile behavior at scale, GeeLark helps brands, creators, and agencies generate the signals needed to gain visibility and traction on mobile-first platforms.

Running TikTok and YouTube on GeeLark’s cloud phones
Running TikTok and YouTube on GeeLark’s cloud phones

The platform also combines content creation and distribution into a single workflow, with integrations to advanced AI content generation models, such as Veo, Sora, Nano Banana, Hailuo and Kling, that allow users to create, edit, and manage creatives without switching tools. Campaigns can be launched, tested, and expanded across regions without physical devices, device farms, or unstable emulators. Cloud phones can be deployed instantly, workflows can be shared across teams, and global experiments can run simultaneously.

As social media continues to evolve toward mobile-native experiences, GeeLark represents a new standard for scaling — one built on cloud infrastructure, real in-app automation, and global flexibility. In 2026 and beyond, cloud-based mobile automation is not just an upgrade; it’s the foundation for the next generation of social media growth.

CIFF Guangzhou 2026 Office and Commercial Space Exhibition to Spotlight Sustainable Transformation in Workspaces

GUANGZHOU, China, Jan. 30, 2026 /PRNewswire/ — The 57th China International Furniture Fair (CIFF Guangzhou 2026) will take place in Guangzhou from March 18 to 31 under the theme “CONNECT•CREATE.” As a core segment of the Fair, the Office and Commercial Space Exhibition, scheduled for March 28-31, will place sustainability at the center of its agenda. By translating sustainability concepts into tangible commercial opportunities, the exhibition seeks to drive industry advancement through the resonance of values and business innovation.

CIFF 2026
CIFF 2026

The exhibition will present a comprehensive green workplace model, upgrading three key sectors—office environments, office seating, and public commercial spaces—to demonstrate green practices that span materials, design, and spatial applications.

Office environments are rapidly evolving as hybrid work matures, well-being drives productivity, and the Net-Zero Industry Act accelerates change. Responding to these shifts, the exhibition will highlight people-centered, low-carbon, and digitally integrated office solutions, presenting furniture and supporting products alongside fast-growing segments such as healthcare, senior care, and smart office applications.

Health-oriented design will also be central to seating solutions, as ergonomic innovation and sustainable materials converge to address long-term well-being in the workplace. The sector will demonstrate how seating design can support healthier postures, adaptive workstyles, and environmentally responsible production, reinforcing the role of furniture in holistic workplace performance.

Public Commercial Space will be another key focus, mirroring shifts in design and operation. As uses converge and technology embeds, sustainability and resilience take priority.  Solutions on display will address diverse scenarios, including education, healthcare, hospitality, commercial complexes, and transport hubs, featuring modular systems, low-carbon materials, intelligent space management, and healthy environmental control technologies.

The exhibition will also launch LUMINOUS PATH 2.0, a series of thematic showcases that bridge industry collaboration, cultural narratives, and future-oriented experimentation.

Linking Design Star will emphasize the commercial transformation of sustainable ideas, while D&A Culture Center installations will revisit classic office design concepts and explore new scenarios shaped by collaboration and circularity. The 2026 Office Theme Pavilion will present an experimental office environment built with sustainable materials and modular design logic, integrating architecture, products, and art to envision next-generation office ecosystems.

As a core part of CIFF Guangzhou 2026, the Office and Commercial Space Exhibition reinforces the Fair’s role as a global industry hub. Industry professionals are invited (register here: https://xt.ciff-gz.com/3807/index.html?ly=57EH00014 ) to gather in Guangzhou to explore sustainable solutions, exchange insights, and identify new opportunities shaping the future of work.

  

/DISREGARD RELEASE: LootBar/

We are advised by LootBar that journalists and other readers should remove the image in the news release “LootBar Strengthens Game Recharge Security with Innovative Approach”, issued on January 2, 2026 by LootBar over PR Newswire, due to copyright concerns. We apologize for any inconvenience this may cause and appreciate your understanding and cooperation.

iQIYI Reaches New Heights: 880 Invention Patents Filed in 2025, Over Half Driven by AI Innovation, Further Building Up Its AIGC Leadership

BEIJING, Jan. 30, 2026 /PRNewswire/ — iQIYI, China’s leading online entertainment platform, has released its 2025 annual patent report, marking a record-breaking year of innovation. The company filed 993 new patents over the past year, including 880 invention patents and 12 high-value patents, both setting five-year records. With these achievements, iQIYI proudly entered the Top 100 Chinese Enterprises for Valid Invention Patents.

Recognized as a National Intellectual Property Demonstration Enterprise, iQIYI’s growing portfolio of over 12,000 patent applications reflects its long-term commitment to technological leadership and creative excellence. These innovations not only solidify iQIYI’s competitiveness but also provide new momentum for the sustainable development of China’s entertainment industry.

AI-Powered Innovation Across the Creative Pipeline

In 2025, AI became central to iQIYI’s innovation strategy — with over half of its new patents focused on AI applications across content creation, production, distribution, and immersive experiences. Building on its expertise on content creation, iQIYI launched Script Studio, an AI-driven tool for plot evaluation, character development, and narrative refinement. Leveraging advanced large-model capabilities, it can review full scripts in just 30 minutes, analyzing emotional arcs, pacing, and character interactions to identify inconsistencies and redundancies. This compresses weeks of manual work into hours and addresses a long-standing gap in intelligent script evaluation. By the end of 2025, Script Studio had evaluated more than 17,000 scripts.

Scaling AI-Generated Animation and Beyond

In the second half of 2025, iQIYI tackled the challenge of maintaining consistency in AI-generated animation for long-form videos by developing a multi-agent content creation solution that converts scripts directly into animated content. Each AI agent handles a specific stage—such as script breakdown, character and scene development, storyboarding, and video generation—with coordinated checks to ensure narrative coherence from script to final cut. This patented technology is progressing toward full deployment and will support large-scale production of animation, short dramas, and interactive content.

Expanding the Boundaries of Immersive Entertainment

Beyond digital screens, iQIYI’s innovation extends into VR and immersive entertainment. In 2025 alone, the company filed nearly 20 patents to enhance VR sensory immersion, covering motion tracking, audio, lighting, and gesture interactivity. These technologies are already applied in iQIYI’s immersive theaters and will be introduced to a wider audience with the opening of iQIYI Land Yangzhou on February 8, 2026, where visitors can explore cinematic worlds through advanced immersive entertainment.

CONTACT: iQIYI Press, press@qiyi.com

centralwOrld Hosts Thailand’s Largest Chinese New Year Celebration with ‘Gallop of Tianma’ Festival in Bangkok

BANGKOK, Jan. 30, 2026 /PRNewswire/ — centralwOrld announced the grandest Chinese New Year celebration of the year, titled “centralwOrld The Great Chinese New Year 2026”, solidifying its position as the national landmark and King of Festive in the center of Bangkok. The event will be held under the concept “Gallop of Tianma: Heaven’s Horse, Heaven’s Fortune’s Rhythm” symbolizing power, good fortune, and prosperity according to Chinese beliefs.

centralwOrld Hosts Thailand’s Largest Chinese New Year Celebration with ‘Gallop of Tianma’ Festival in Bangkok
centralwOrld Hosts Thailand’s Largest Chinese New Year Celebration with ‘Gallop of Tianma’ Festival in Bangkok

This event is a collaboration between both public and private partners, including the Tourism Authority of Thailand, the Bangkok Metropolitan Administration, and the Ministry of Culture, to create Thailand’s grandest landmark Chinese New Year experience. This will be showcased through eight key highlights that combine art, culture, beliefs, and national-level performances gathered all in one place from February 12 to 17, 2026, at the centralwOrld Square.

The opening of GALLOP INTO PROSPERITY WITH TIANMA, the biggest “Tianma Horse” in Thailand, with performances by famous Thai artists and an orchestra of more than 50, is one of the main highlights, as well as THE CELESTIAL SACRED BREEZE zone for paying homage to deities such as Guan Yu, Cai Shen Ye, and Thousand-Handed Guan Yin. Additionally, there will be the CHINESE PERFORMANCE SHOW, a contemporary Chinese cultural extravaganza featuring acrobatics, fairy dances, and spectacular lion and dragon dances, including the Royal Award-winning Plum Blossom Pole Jumping Lion, and exclusive special shows by MK Restaurants.

Across centralwOrld, visitors can explore a variety of auspicious installations and check-in spots, including the AUSPICIOUS BLOOM COURTYARD of eight symbolic flowers, the EIGHT BLESSINGS OF PROSPERITY digital displays, the PATH OF PROSPERITY, the HEAVEN ENTRANCE, and the LUCK & LOVE MARKET, featuring amulets, auspicious items, and lucky food menus.

For the Great Chinese New Year 2026 campaign, running from January 30 to March 1, 2026, there will be valuable shopping and dining promotions, including The1 points, dining vouchers, and various gifts. Special privileges for foreign tourists include a free drink coupon upon showing their passport and registering for The 1 Tourist, as well as the Snap & Post activity where you can get exclusive Tianma Ice Cream only at centralwOrld.

How Young Populations in Developing Economies Shape Global Crypto Adoption

Youth in Laos engaging with digital finance near urban river.
Young girl walking by Mekong River in city, representing youth driving crypto adoption in Laos and Asia. (Picture by Bazoom Group)

MEDIA OUTREACH – The air in much of Asia feels charged with possibility. Not in a grand sweeping way, but in the ordinary everyday movement of young people on their phones. In markets from Vietnam to Thailand, new wallets are being created by people in their twenties more often than by pensioners. It can’t be deemed idle curiosity either. Nearly one in four adults in the Asia-Pacific region now uses digital assets, far above the global average and roughly 535 million people in total, driven by stablecoins and remittances as well as investment interest.

This rising tide hasn’t bypassed Laos entirely. Crypto adoption in Laos remains modest compared with its neighbours, with a user penetration rate of just over three per cent in 2024 and an estimated 243,500 users were expected by 2025. Youth in Laos, as in much of Southeast Asia, tend to be more digitally literate and more open to alternatives to traditional banking. You see this in the widespread use of smartphones, the growing internet access, and the conversations young Laotians have around finance and savings.

Fluctuations and Value

Among all the technical language around trading and blockchain networks, what people actually look at is value, be it in Bitcoin or Monero. The way a coin moves against the dollar is something everyone can grasp. Consider how many times the Monero to USD rate appears in online chats and price listings, a marker not just of speculation but of real concern over how much purchasing power people might hold in a digital asset versus fiat currency.

Such figures fluctuate with market trends and local attitudes, but for some young investors in emerging markets, they may all figure in a learning process to understand risk and reward in digital finance.

Asia’s Youth and Crypto

In Southeast Asia and broader APAC, the use of cryptocurrency is linked to demographics and economics. In regions where the population is young, the use of cryptocurrency is high, mostly because the underlying technologies are mobile-first. In Vietnam, there is one of the highest numbers of cryptocurrency ownership in the world, with 17-20 million people having access to cryptocurrency, perhaps 17-20 percent of the total population owning cryptocurrency. More than 44 percent of the population of Vietnam is below 44 years of age, and also among the majority of those who use cryptocurrency are aged 18-34 years.

Thailand’s crypto scene tells a similar story. More than 13 million Thais, or roughly 18 per cent of the population, hold cryptocurrency, with a dominant share under the age of 24. India topped global crypto adoption rankings in 2025, where a young tech-savvy population and robust developer community have driven a boom in retail transactions. Even further north, data show that Asia accounts for an estimated 60 per cent of global crypto users.

This preference for digital assets among young people in Asia comes out of a few strands of everyday life. Bank accounts, while common, often feel distant and expensive for small savers. Remittances and cross-border payments carry fees that eat into earnings. Crypto and stablecoins offer a promise of lower friction on payments and a new kind of savings outside a traditional bank. Despite regulatory uncertainty in many jurisdictions, the younger generation has embraced these new financial tools at a notable pace.

Voices from the Industry

Richard Teng, CEO of Binance, recently said that “Global adoption often starts with a single domino. Now that crypto is being recognised as a legitimate financial instrument within one of the world’s largest retirement systems, the question is no longer what but when.” This reflects how industry leaders see the current moment: not just as growth in users but as a turning point in mainstream acceptance.

In a similar vein, Yi He, co-founder of Binance, has emphasised that “Crypto isn’t just the future of finance it’s already reshaping the system, one day at a time.” That remark captures how people on the ground feel when they see friends, colleagues, or relatives talking about crypto as part of daily economic life.

These voices matter because platforms like Binance serve as gateways for many first-time users across Asia. Exchanges offer access, education, and tools that make what once seemed arcane into something accessible. For young people in countries with less-developed financial infrastructures, this matters even more.

Laos in the Regional Context

For Laos, the story is less dramatic than its larger neighbours. Adoption remains low, and regulatory clarity is still emerging. There is no comprehensive legal framework yet, though pilot programmes allowing crypto mining and limited trading suggest a cautious openness. This reticence is partly a matter of capacity. Authorities are aware of the risks of fraud and volatility and are trying to balance innovation with protection.

Yet even here, the share of internet users and mobile connectivity is rising. In rural areas where banks are few and far between, young people are already using digital tools for daily life. The logic that applies across Asia applies to Laos too: young, connected, and mobile-first populations are fertile ground for new financial tools.

In more-developed Southeast Asian markets, where adoption rates are high, crypto is woven into local financial ecosystems. It is used for trading, sure, but also for remittances, gaming economies, and sometimes as a more stable store of value in the face of volatile inflation. That breed of practical use is less visible in Laos today, but the precursors are there in the habits of younger cohorts.

Challenges and Possibilities

Crypto adoption in developing economies isn’t frictionless. Education remains uneven. Scams and fraudulent schemes are a persistent threat in regions where regulatory safeguards are thin. Platforms and regulators alike face the challenge of building trust without stifling innovation.

That said, the young populations driving Asia’s overall crypto adoption are a force that institutions now take seriously. They are part of why firms and regulators are paying attention, why reports show adoption rates that outpace global averages, and why policy discussions increasingly include digital assets.

For readers in Laos and beyond, crypto adoption in developing economies is visible in the choices young people make today. Some will lose money. Some will find opportunity. All will contribute to how these digital tools fit into wider economic life.