Thousands of grieving Thai royalists lined the streets of Bangkok on 26 October, saluting a procession bringing former queen Sirikit’s body to lie in state for a year-long funeral at the capital’s Grand Palace.
Year-Long Funeral Starts for Thailand’s Former Queen Sirikit

UniPin Empowers Korean Game Publishers to Expand into Southeast Asia and India
SEOUL, South Korea, Oct. 27, 2025 /PRNewswire/ — UniPin, the leading digital entertainment enabler in Southeast Asia and India, hosted a seminar in Seoul titled “Expanding Beyond Borders: Real-Life Insights to Grow Your Business in SEA & India” on October 23 in Gangnam, South Korea. The event brought together over 50 professionals from Korea’s gaming and digital content industries, offering direct, data-backed insights into two of the fastest-growing gaming markets in the world.
As the market leader with over a decade of operational experience across 34+ countries, UniPin shared real-time market knowledge and actionable insights to help Korean game publishers understand the unique dynamics of Southeast Asia and India, from player behavior and cultural preferences to monetization and payment ecosystems.
The Market Trends & User Insights session highlighted the rapid rise of Southeast Asia’s mobile-first audience and India’s expanding gaming economy. Drawing from real market experience, UniPin shared practical strategies to help publishers localize, engage players, and drive sustainable growth across both regions.
In the Marketing & Payment Systems session, UniPin showcased its deep expertise in community-driven marketing and payment solutions, demonstrating how its integrated ecosystem and strong local presence enable global publishers to enter and scale effectively in these high-potential markets.
“Our goal is to help global partners expand with clarity and confidence,” stated by Ashadi, Group CEO of UniPin. “We’re here to share real-world insights, not just data, and empower our partners with the connections they need to grow beyond borders sustainably, authentically and cooperatively.”
The seminar concluded with an open networking session where attendees connected directly with UniPin’s regional experts. “Many participants praised the event as a valuable platform that bridged the gap between Korea’s creative gaming ecosystem and the opportunities in Southeast Asia and India,” explained by Poeti Fatima, GM of UniPin Business Group.
Through initiatives like this, UniPin reaffirms its commitment to empowering global game publishers with the tools, knowledge, and local partnerships needed to thrive in two of the world’s most dynamic gaming regions.
About UniPin
UniPin (Universal Pin) is a leading digital entertainment enabler with more than 14 years of experience, serving 25.9 million users in over 34 countries. With thousands of game publishers integrated into its ecosystem, UniPin provides fast, secure, and localized payment solutions and in-game content access, for further information, visit http://corp.unipin.com.
UniPin Empowers Korean Game Publishers to Expand into Southeast Asia and India
SEOUL, South Korea, Oct. 27, 2025 /PRNewswire/ — UniPin, the leading digital entertainment enabler in Southeast Asia and India, hosted a seminar in Seoul titled “Expanding Beyond Borders: Real-Life Insights to Grow Your Business in SEA & India” on October 23 in Gangnam, South Korea. The event brought together over 50 professionals from Korea’s gaming and digital content industries, offering direct, data-backed insights into two of the fastest-growing gaming markets in the world.
As the market leader with over a decade of operational experience across 34+ countries, UniPin shared real-time market knowledge and actionable insights to help Korean game publishers understand the unique dynamics of Southeast Asia and India, from player behavior and cultural preferences to monetization and payment ecosystems.
The Market Trends & User Insights session highlighted the rapid rise of Southeast Asia’s mobile-first audience and India’s expanding gaming economy. Drawing from real market experience, UniPin shared practical strategies to help publishers localize, engage players, and drive sustainable growth across both regions.
In the Marketing & Payment Systems session, UniPin showcased its deep expertise in community-driven marketing and payment solutions, demonstrating how its integrated ecosystem and strong local presence enable global publishers to enter and scale effectively in these high-potential markets.
“Our goal is to help global partners expand with clarity and confidence,” stated by Ashadi, Group CEO of UniPin. “We’re here to share real-world insights, not just data, and empower our partners with the connections they need to grow beyond borders sustainably, authentically and cooperatively.”
The seminar concluded with an open networking session where attendees connected directly with UniPin’s regional experts. “Many participants praised the event as a valuable platform that bridged the gap between Korea’s creative gaming ecosystem and the opportunities in Southeast Asia and India,” explained by Poeti Fatima, GM of UniPin Business Group.
Through initiatives like this, UniPin reaffirms its commitment to empowering global game publishers with the tools, knowledge, and local partnerships needed to thrive in two of the world’s most dynamic gaming regions.
About UniPin
UniPin (Universal Pin) is a leading digital entertainment enabler with more than 14 years of experience, serving 25.9 million users in over 34 countries. With thousands of game publishers integrated into its ecosystem, UniPin provides fast, secure, and localized payment solutions and in-game content access, for further information, visit http://corp.unipin.com.
impress.ai Unveils Savos: The AI Hiring Ally That Ends Disconnected Hiring
SINGAPORE, Oct. 27, 2025 /PRNewswire/ — impress.ai today announced the launch of Savos, a revolutionary AI-powered hiring ally designed to solve one of the most pressing challenges in modern recruitment: disconnected hiring. Savos is a sophisticated multi-agent system that seamlessly connects recruiters, hiring managers, and candidates, streamlining communication and improving two key metrics that matter most: time from application to interview and interview-to-hire ratio.
The Hidden Costs of Disconnected Hiring
Modern recruitment has become a tangle of tools, hand-offs, and guesswork. As AI-powered application bots flood inboxes, hiring teams spend more time managing noise than making decisions. Recruiters get buried under a mountain of resumes, chasing feedback that never comes, juggling a dozen tools that barely talk to each other. Hiring managers walk into interviews unprepared, while the candidates wait in silence.
The result? Slow decisions, wasted interviews, and missed talent.
“The hiring landscape has become an AI arms race as AI-powered assessment tools clash with AI-enhanced candidate submissions,” said Dr. Vaisagh Viswanathan, CEO & Co-Founder, impress.ai. “The answer isn’t full automation; it’s smarter augmentation, delivered through multi-agent AI systems that seamlessly embed into hiring workflows supporting every action. This approach elevates human judgment, ensuring we shift the focus back to what truly matters: people.”
Introducing Savos: The AI Hiring Ally that Connects People, Not Just Processes
At the heart of Savos is impress.ai‘s proprietary technology, deploying a trio of specialized AI agents designed to understand and align the goals of recruiters, hiring managers, and candidates. Savos optimizes every stage of the hiring lifecycle – dramatically cutting the time from application to interview and improving the interview-to-hire ratio, ultimately resulting in faster, more informed, and more successful hires.
Three AI Agents. One Unified Hiring Experience.
For Hiring Managers: A real-time interview assistant ensures each interview is informed and impactful, empowering hiring managers to make confident decisions with tailored insights into candidates’ strengths and role fit.
For Candidates: A single AI-guided touchpoint creates a consistent, engaging experience, ensuring candidates feel valued and connected throughout the hiring process.
For Recruiters: Savos transforms recruiters into talent architects, equipping them to design smarter talent strategies and shape the future of recruitment.
Fast, Seamless Deployment: A Cohesive Hiring Journey
Savos can be deployed the same day, instantly creating a cohesive and efficient hiring journey that prioritizes human connection over rigid automation. By seamlessly integrating into existing workflows, Savos enables recruitment teams to make smarter decisions faster, improving both the speed and quality of their hiring outcomes.
For more information, visit www.impress.ai/savos or contact sales@impress.ai.
About impress.ai
Headquartered in Singapore, impress.ai is a global leader in recruitment automation. Accredited under IMDA’s Accreditation@SG:D programme, impress.ai offers Agentic AI recruitment solutions across Singapore’s public sector, including key government agencies and ministries. The platform also serves as the backbone of talent acquisition at leading universities and financial institutions across the Asia-Pacific region.
Radisson Blu Resort Fiji elevates guest experience with a property-wide renewal
SUVA, Fiji, Oct. 27, 2025 /PRNewswire/ — Radisson Blu Resort Fiji, Denarau Island, has completed a 12-month revitalization that lifts the guest experience across the resort. The FJD 6 million project refreshed signature dining venues, public spaces, family facilities, and wellness touchpoints.
Restaurant refurbishments include Basilico Italian Restaurant, Byblos Lebanese Restaurant, Blu Bar & Grill, and the Swim-Up Pool Bar. In 2025, the resort completed upgrades to Lailai Market, the Resort Lobby, Harmony Spa, and the Blu Banana Kids Club. Guests now also enjoy new poolside umbrellas and expanded beachfront cabanas across family pools and the adults-only relaxation area.
“These improvements reflect our ongoing commitment to delivering unforgettable stays for our guests, many of whom return year after year,” said Charles Homsy, General Manager, Radisson Blu Resort Fiji, Denarau Island.
A refreshed arrival and everyday convenience
The Resort Lobby now welcomes guests with soft, elegant tones, modern furnishings, and layered lighting that create a calm first impression. An open layout improves flow and accessibility and introduces more comfortable seating for easy check-ins and relaxed meet-ups. Locally inspired textures in timber, stone, and woven finishes bring a strong sense of place, while a streamlined reception design supports faster, more seamless service.
Adjacent to the lobby, the reimagined Lailai Market serves as a grab-and-go hub and boutique in one convenient stop. Guests can pick up freshly brewed coffee, gourmet pastries, salads, and smoothies, along with Radisson Blu-branded souvenirs and everyday essentials such as sunscreen and snacks. Its central location makes it an easy pause on the way to tours, the pool, or late arrivals.
Family time, play time
The Blu Banana Kids Club returns with vibrant design and smarter zones that balance energy and downtime. Highlights include indoor slides, a rock-climbing wall with padded flooring, and wall-fitted cubbies that double as cosy hangout spots. A dedicated games and activity room offers tables, chairs, and classic board games to encourage creativity and collaboration. The intuitive layout guides children between play areas and quiet corners with clear sightlines for team members and guardians. Direct access to the Marau Entertainment Area extends the fun during resort events and family programming.
Wellness, dining, and outdoor comforts
Harmony Spa has been refreshed to enhance relaxation before or after a day by the water. Across the resort, new poolside umbrellas and expanded cabana options add shade, comfort, and style along the beachfront, family pools, and the adults-only relaxation zone. The dining upgrades at Basilico, Byblos, Blu Bar & Grill, and the Swim-Up Pool Bar round out a comprehensive program designed to lift every part of the stay.
Radisson Blu Resort Fiji, Denarau Island looks forward to welcoming guests back to a renewed island experience, from an elevated first impression at arrival to family fun and easy everyday moments throughout the stay.
ABOUT RADISSON BLU
Radisson Blu is an upper upscale hotel brand that delivers meaningful and memorable experiences in stylish spaces. Characterized by attention to detail and the Yes I Can! service philosophy, Radisson Blu hotels are designed to make an unforgettable difference by anticipating travelers’ needs through carefully curated touchpoints. Radisson Blu hotels can be found in major cities, key airport gateways, and leisure destinations. Guests and professional business partners can enhance their experience with Radisson Blu by participating in Radisson Rewards, an international loyalty program offering exceptional benefits and rewards.
Radisson Blu is part of the Radisson family of brands, which includes Radisson Collection, art’otel, Radisson, Radisson RED, Radisson Individuals, Park Plaza, Park Inn by Radisson, Country Inn & Suites by Radisson, and Prize by Radisson — brought together under one commercial umbrella brand, Radisson Hotels.
For reservations and more information, visit our website. Or connect with Radisson Blu on:
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China’s First Surfing-Themed Resort to Open in Wanning
Riyue Bay Surf Resort to Welcome Guests Starting November 11
WANNING, China, Oct. 27, 2025 /PRNewswire/ — Riyue Bay Surf Resort, a flagship lifestyle destination developed by China Tourism Group (CTG) and one of four signature properties along the Hainan Coastal Scenic Highway, will officially welcome guests beginning November 11, 2025. As China’s first resort inspired by surf culture, it introduces a distinct new concept in coastal hospitality, blending ocean adventure and modern resort living.
Located along Hainan Island’s southeast coast, Wanning is home to 109 kilometers of pristine shoreline. Riyue Bay, celebrated for its crystal-clear waters and exceptional wave quality, has long been regarded as the “Surfing Paradise of China.” Positioned as the “spiritual home for wave riders,” Riyue Bay Surf Resort stands within the only coastal destination in China that combines world-class surfing conditions with a vibrant, contemporary lifestyle.
Spanning more than 10 hectares (25 acres), Riyue Bay Surf Resort features signature amenities such as a state-of-the-art surf park, a surf-inspired hotel, a designer boutique hotel, and a vibrant lifestyle retail district. The resort’s experiential concept centers on four surf-inspired zones—”Heavy Wave,” “Medium Wave,” “Light Wave,” and “Gentle Wave”—designed to deliver immersive, year-round surf and leisure experiences.
SURFLAND Unveils China’s First Super Artificial Wave Pool
At the heart of the resort is SURFLAND, home to China’s first super artificial wave pool, setting a new benchmark for surf-inspired recreation with cutting-edge pneumatic wave technology and innovative design.
To ensure exceptional wave performance, the resort utilizes the PerfectSwell® system by American Wave Machines (AWM), a U.S.-based pioneer in wave-generation technology. The system’s 30-chamber pneumatic design, the only one of its kind globally, creates waves that replicate natural ocean movement, offering guests a thrilling, authentic, and safe surfing experience.
Unlike traditional wave-generation systems, this advanced pneumatic technology provides greater consistency and realism, overcoming seasonal and weather limitations to make surfing accessible day and night, all year long. Environmentally, the system’s air-driven design eliminates hydraulic mechanisms and potential fluid leaks, ensuring a safer and more sustainable experience for guests and the environment alike.
The super artificial wave pool generates waves ranging from 0.5 to 2.7 meters (1.5 to 9 feet) high, with rides lasting up to 18 seconds and waves generated every 6 seconds. With 23 distinct wave configurations, it caters to all skill levels—from first-time surfers to elite professionals—and is fully equipped to host international surfing competitions. After sunset, the pool area transforms into a social hub, creating an energetic and stylish evening atmosphere for guests to connect and unwind.
Redefining Resort Living Through the “Four Wave Levels” Concept
Riyue Bay Surf Resort is designed to resonate with modern, lifestyle-oriented travelers, with its concept built around the resort’s signature “Four Wave Levels” framework. The integrated design unites SURFLAND, the resort hotels, and the retail promenade into a comprehensive resort destination combining sport, hospitality, shopping, and culture.
The resort features two signature hotels—the Yue Chao Surf-Themed Hotel and the Yu Yue Designer Hotel—each tailored to the preferences of surf enthusiasts and leisure travelers alike. Drawing inspiration from Hainan’s coastal landscape, both hotels offer 132 thoughtfully designed guest rooms, blending comfort and contemporary design for a serene “sleep by the sea” experience.
For guests seeking dining and entertainment, the resort’s X-LIVIN Street presents a dynamic social and culinary hub, featuring a live music venue, a beachfront club, and a bistro, along with cafés, Southeast Asian and international restaurants, and outdoor activity providers. Together, these elements create a lively destination for relaxation, exploration, wellness, and connection—capturing the spirit of modern surf culture.
As China’s first resort dedicated to surf culture, Riyue Bay Surf Resort is ready to make its debut. By turning the philosophy of “creating waves, not just waiting for them” into a real-world experience, the resort establishes itself as a destination for those who live and breathe the surf lifestyle.
Here, surfing enthusiasts can celebrate their passion, immerse themselves in the sport’s thrill, and enjoy the comfort and sophistication of a full-service resort. Guests can embrace a lifestyle shaped by the rhythm of the waves, where each moment reflects a different expression of coastal living.
The opening of Riyue Bay Surf Resort not only introduces a new category of surf-inspired hospitality to China but also marks a new chapter for Wanning’s growing surf community. As a showcase property along the Hainan Coastal Scenic Highway, the resort is set to elevate the region’s tourism appeal, attract trend-setting travelers from around the world, and contribute to Hainan’s vision of becoming a leading international leisure and vacation destination.
Agoda Spotlights UNESCO Gems Across Asia for the Culture Seeker
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SINGAPORE, Oct. 27, 2025 /PRNewswire/ — Digital travel platform Agoda has released a curated list of Asia’s lesser-known UNESCO cultural sites, perfect for travelers seeking unique experiences off the beaten path. These hidden gems offer a fresh perspective on the continent’s rich heritage and are a must-add to any travel itinerary.
UNESCO World Heritage Sites are recognized for their cultural significance and universal value. Asia, with its 297 UNESCO sites, stands as the second highest region globally, showcasing a rich tapestry of history and culture. While iconic landmarks often steal the spotlight, these lesser-known sites promise equally captivating stories and experiences.
Here’s Agoda’s guide to seven hidden gem UNESCO wonders in Asia:
- My Son Sanctuary, Quang Nam, Vietnam
Nestled in the lush Vietnamese jungle, My Son Sanctuary is a mystical collection of Hindu temples. This site whispers the secrets of the Champa civilization, offering a serene escape into a bygone era where history and nature intertwine. - Rani-ki-Vav (The Queen’s Stepwell), Patan, India
The Queen’s Stepwell is a subterranean wonder adorned with intricate carvings that narrate tales of ancient India. A hidden oasis of art and engineering brilliance, this architectural marvel invites travelers to dive into the depths of India’s rich history. - Namhansanseong, Gyeonggi-do, South Korea
Perched atop a mountain, Namhansanseong offers panoramic views and a journey through Korea’s past. This fortress is a testament to resilience and strategic brilliance, inviting explorers to walk its storied paths and discover its historical significance. - Historic Town of Sukhothai, Sukhothai, Thailand
Step back in time to the dawn of the Siamese kingdom in Sukhothai. Its ancient ruins and temples are a canvas of history, where every stone tells a story of the kingdom’s golden age, offering a glimpse into Thailand’s rich cultural heritage. - George Town, Penang, Malaysia
A vibrant tapestry of cultures, George Town is a feast for the senses. Its colonial architecture, lively street art, and culinary delights create a unique cultural mosaic, inviting travelers to explore its colorful streets and diverse heritage. - Prambanan Temple Compounds, Central Java, Indonesia
Majestic and awe-inspiring, the Prambanan Temple Compounds stand as a testament to Indonesia’s spiritual heritage. Its towering spires and intricate carvings are a visual symphony of devotion and artistry, captivating visitors with their grandeur. - Kii Mountain Range, Kansai, Japan
Embark on a spiritual journey through the Kii Mountain Range, where ancient pilgrimage routes weave through breathtaking landscapes. This serene escape offers a harmonious blend of nature and spirituality, providing a tranquil retreat for the soul.
Andrew Smith, Senior Vice President, Supply at Agoda shared, “Asia’s UNESCO cultural sites offer a unique window into the past, with each destination telling a story of its own. These sites not only highlight the rich cultural tapestry of Asia but also offer travelers a chance to experience the profound beauty and history that often goes unnoticed. Agoda is proud to facilitate these journeys with great deals on accommodations, flights and activities, helping travelers create meaningful connections with the world around them.”
Travelers can book tours and activities to these sites on Agoda, ensuring a seamless and enriching travel experience. With over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, Agoda offers the best deals on its mobile app. Discover more at Agoda.com.
Japanese Sake Takes Center Stage in Singapore’s Culinary Scene “Discover New Harmonies with Japanese Sake” Unveils a Refined Gastronomic Journey Featuring 38 Pairings Across the City’s Most Celebrated Tables

SINGAPORE – Media OutReach Newswire – 27 October 2025 – Prepare to embark on a transcendent culinary voyage as JFOODO (Japan Food Product Overseas Promotion Center) proudly unveils the highly anticipated return of its celebrated sake campaign, themed “Discover New Harmonies with Japanese Sake.“ In collaboration with 19 of Singapore’s most distinguished dining destinations, this year’s showcase invites epicureans to indulge in 38 masterfully curated pairings that illuminate the boundless versatility of Japanese sake. From Michelin-starred artistry to bold local favourites, each pairing is a testament to sake’s ability to harmonise not only with seafood but also with a broader culinary spectrum, including meat and vegetables. This marks a bold evolution from previous editions, inviting diners to explore the compatibility of sake with a rich diversity of ingredients and traditions. Commencing on 1 November 2025, the campaign promises a nearly month-long celebration of flavour, craft, and cross-cultural resonance, offering discerning diners a rare opportunity to rediscover sake as a refined companion to global cuisine, with elegance and depth.
This year’s “Discover New Harmonies with Japanese Sake” campaign brings together 19 culinary destinations, each offering a distinct lens into the art of pairing. Among the standout participants are the Michelin-starred WHITEGRASS, where French finesse meets Japanese elegance; the genre-defying NOURI, known for its cross-cultural storytelling; the bold and convivial The Boiler Seafood Bar & Restaurant, a local favourite for Cajun-style feasts; and the refined The Spot, where modern European cuisine is infused with Southeast Asian flair. From haute cuisine to heartwarming comfort fare, these restaurants have crafted pairings that go beyond seafood—embracing meat and vegetables—to reveal sake’s quiet brilliance across the plate. Whether you’re a seasoned connoisseur or newly curious, this campaign invites you to experience sake as a versatile companion to global gastronomy.
Where Harmony Meets Haute Cuisine: A Curated Look at Four Distinctive Culinary Collaborations
– WHITEGRASS (Michelin-starred)
Michelin-starred | French-Japanese Fine Dining | Chijmes, Singapore
Located within the historic Chijmes enclave, WHITEGRASS is a sanctuary of refined French cuisine delicately laced with Japanese sensibility. Under the direction of Head Chef Takuya Yamashita, whose culinary journey spans Michelin-starred kitchens in Tokyo and Paris, the restaurant is known for its nature-inspired philosophy and poetic plating. For this year’s campaign, WHITEGRASS presents two exquisite pairings:
- Lobster with Kabu and Yellow Yuzu, a dish that balances oceanic sweetness with earthy turnip and citrus brightness, paired with Nanbu Bijin Junmai Ginjo Ginginga, a sake that enhances umami while leaving a clean, lingering finish.
- Amadai with Sauce Dugléré and Tokachi Mushroom, where the creamy elegance of French sauce meets the subtle depth of Japanese mushrooms, elevated by the dry, structured grace of Kuromatsu Hakushika Yamada Nishiki Karakuchi Junmai Silk. Each pairing is a study in restraint and refinement, echoing the restaurant’s ethos of seasonality and cross-cultural elegance.
– NOURI (Michelin-starred)
Michelin-starred | Crossroads Cuisine | Amoy Street, Singapore
At NOURI, food is philosophy. Helmed by Brazilian Chef Ivan Brehm, whose heritage spans six cultures and whose resume includes Per Se and The Fat Duck, NOURI is built on the idea that no cuisine exists in isolation. Its “Crossroads Thinking” approach explores the intersections of global culinary traditions, resulting in dishes that are both intellectually provocative and emotionally resonant.
- Black Gold, a composition of fragrant Koshihikari rice, Kampot peppercorns, and black fig sofrito, finished with gold leaf, reflects the timeless exchange of rice and spice. It is paired with DASSAI Future – with Farmers, a sake that celebrates the purity of rice and the dedication of its cultivators.
- Boeuf à la Presse, featuring A5 Keisan-gyu wagyu ribeye with crisp white kimchi and pressed jus, is a meditation on meat as sustenance and ritual. The pairing with Heavensake Label Noir bridges French joie de vivre with Japanese craftsmanship, creating a dialogue across continents. NOURI’s pairings are not just culinary—they are cultural narratives told through flavour.
– The Boiler Seafood Bar & Restaurant
Homegrown Cajun Seafood Boil | Raffles Avenue, Singapore
Founded in 2008, The Boiler is Singapore’s spirited answer to the Southern seafood boil—bold, communal, and unapologetically flavourful. Led by Chef Jay, whose 18 years of experience infuse every pot with precision and passion, the restaurant is known for its eleven-spice signature blend and lively dining atmosphere.
- The Signature Chilli Crab, slow-cooked in a rich, spicy-sweet sauce, is paired with Keigetsu CEL24 Junmai Daiginjo 50, whose fruity notes and clean finish refresh the palate between bites.
- The Grilled Lobster with Secret Spiced Glaze, flame-kissed and caramelised, finds its match in Hourai Junmai Daiginjo Irootoko, a sake with melon aroma, creamy mouthfeel, and crisp finish. The Boiler’s pairings bring sake into the realm of comfort and celebration, proving that elegance can be found in the most joyful of feasts.
– The Spot
Contemporary European with Southeast Asian Flair | Marina One, Singapore
Situated in the heart of Singapore’s Central Business District, The Spot is a modern restaurant and bar that blends European technique with Southeast Asian soul. Led by Chef Louis Lee, whose training in modern European gastronomy and Japanese-fusion cuisine informs every dish, The Spot is a destination for business lunches, intimate dinners, and after-work indulgence.
- Hay-Smoked Bonito Tataki, kombu-cured and gently smoked over hay, is served with wasabi ponzu and yuzu-chilli coulis. The pairing with Shuchuzaishin Daidai Junmai Ginjo offers crisp acidity that balances the dish’s smoky depth.
- Binchotan-Grilled Sawara, dry-aged and charcoal-grilled, is layered with koji-zucchini purée, miso-butter rice vinegar sauce, and ikura. Paired with Niwa no Uguisu Junmai Ginjo 60, the sake’s soft fruit notes and gentle acidity mirror the dish’s complexity. The Spot’s pairings are a masterclass in balance—where boldness meets restraint, and sake finds new resonance in contemporary cuisine.
The Elegance of Pairing: A Refined Toast to Sake’s Global Cross-Cultural Harmony
“This year’s campaign is a tribute to culinary diversity—an ode to the richness of ingredients, the convergence of cultures, and the boundless artistry of pairing,” shared Ms. Akiko Onishi, Senior Director of JFOODO. “With Discover New Harmonies with Japanese Sake, we invite diners to reimagine sake not merely as a traditional libation, but as a refined and versatile companion to global cuisine. Whether gracing seafood, embracing meat, or accenting vegetables, sake brings a quiet sophistication—one that deepens flavour, bridges traditions, and celebrates the universal language of taste.”
The campaign runs throughout November, inviting food lovers to embark on a curated journey of taste and tradition. Each pairing is a dialogue between chef and brewer, plate and glass—an invitation to discover new harmonies.
For complete restaurant listings and pairing menus, please see below:
Appendix 1 – List of participating restaurants (*Alphabetical Order)
| Restaurant Name | Address |
| 8picure | 428 River Valley Road, #01‑04, Singapore 248327 |
| Appetite | 72A Amoy Street, Singapore 069891 |
| Café Nesuto | 2 Orchard Turn, #04‑27 to 32, ION Orchard, Singapore 238801 |
| CASA CICHETI | 78 Guan Chuan Street, #01‑41, Singapore 160078 |
| Fiasco by Juice | 66 Kampong Bugis, Level M, Singapore 338987 |
| Imperial Treasure Bar + Grill | 1 Kim Seng Promenade, #02‑111, Great World, Singapore 237994 |
| Joo Chiat Oyster House | 328 Joo Chiat Road, #01‑05, Singapore 427585 |
| Koki Alternative Bread Bar | 60A Duxton, #02‑01, Singapore 089524 |
| Lerouy | 7 Mohamed Sultan Road, Singapore 238957 |
| NOURI | 72 Amoy Street, Singapore 069891 |
| Pastaro | 36H Dunearn Road, #02‑45, Chancery Court, Singapore 309433 |
| Pulsii French Bistro & Bar | 55 Tras Street, Singapore 078994 |
| Sage by Yasunori Doi | 150 Orchard Road, #01‑36, Orchard Plaza, Singapore 238841 |
| Tapasu Oyster Gastronomiya | 29 Stanley Street, #01‑01, Singapore 068738 |
| The Boiler Seafood Bar & Restaurant | 8 Raffles Avenue, #01‑13A, Singapore 039802 |
| The Shelling Co | 25 Opal Crescent, Singapore 328419 |
| The Spot | 5 Straits View, #01‑26/27, Marina One East Tower, Singapore 018935 |
| WAKANUI Grill Dining | 5 Straits View, #04‑02, Marina One West Tower, Singapore 018935 |
| WHITEGRASS | 30 Victoria Street, #01‑26/27, Chijmes, Singapore 187996 |
Hashtag: #pairwithsake #japanesesake #discovernewharmonies
https://www.jetro.go.jp/en/jfoodo/
https://www.facebook.com/jetrosingapore/
https://www.instagram.com/jetrosingapore/
The issuer is solely responsible for the content of this announcement.
About JFOODO
JFOODO, which stands for The Japan Food Product Overseas Promotion Center, was established in 2017 by the Japanese government as part of the Japan External Trade Organization (JETRO). JFOODO collaborates with industry partners to showcase the quality, diversity, and authenticity of Japanese food and beverages through various campaigns and events. The mission is to enhance the export of Japanese agricultural, forestry, fishery, and food products and to brand and promote these products globally.
In Japanese, culture can be expressed as 「風土」(pronounced as “fudo”), which incidentally rhymes with “JFOODO.” The name also reflects their aspiration to increase worldwide recognition and appreciation for Japanese food, akin to how other aspects of Japanese culture have gained international acclaim. In Japanese, the kanji character「道」(read as “dō”) symbolises “the way” or “the code.” JFOODO strives to embrace and promote “the way of food” alongside Japanese culture to captivate global audiences and cultivate a deep appreciation for Japanese food and its rich heritage.
Check the official website for more information:
https://www.jetro.go.jp/en/jfoodo/








