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Thailand Unites to Elevate Bangkok Pride 2025 into a Global Festival of Diversity and Tourism Powerhouse

BANGKOK, THAILAND – Media OutReach Newswire – 7 May 2025 – In a powerful collaboration across sectors, Siam Piwat Group— developer and operator of global destinations including Siam Center, Siam Paragon, Siam Discovery, ICONSIAM, Siam Premium Outlets Bangkok and ICS—joins forces with Bangkok Pride, the Tourism Authority of Thailand (TAT), the Bangkok Metropolitan Administration (BMA), the Creative Industry and Soft Power Institute (CISPI), the Creative Economy Agency (CEA), and the United Nations in Thailand, along with over 70 government agencies and private sectors, to empower LGBTQIA+ rights and amplify Thailand’s global tourism appeal through “Bangkok Pride Festival 2025” and “The Celebration: Right to Love.”

The press conference gathered key government, industry, and international organizations, including Ministry of Tourism and Sports, National Soft Power Development Committee, Subcommittee on Festival Industry National Soft Power Strategy Committee, Federation of Thai Industries (FTI), Bangkok Metropolitan Authority, Tourism Authority of Thailand, UN Secretary-General in Thailand, Naruemit Pride Co., Ltd. and Yellow Channel Co., Ltd., along with representatives from various public and private sectors —demonstrating a united cross-sector commitment to elevating pride month in Bangkok as a global celebration of diversity and soft power.

Siam Piwat, together with Bangkok Pride, the Tourism Authority of Thailand, the Bangkok Metropolitan Administration, the Creative Industry and Soft Power Institute, the Creative Economy Agency, and the United Nations in Thailand, along with over 70 government agencies and private sectors launches “Bangkok Pride Festival 2025” and “The Celebration: Right to Love”
Siam Piwat, together with Bangkok Pride, the Tourism Authority of Thailand, the Bangkok Metropolitan Administration, the Creative Industry and Soft Power Institute, the Creative Economy Agency, and the United Nations in Thailand, along with over 70 government agencies and private sectors launches “Bangkok Pride Festival 2025” and “The Celebration: Right to Love”

National Collaboration and Global Vision
The 2025 celebration is not just a singular event, but a month-long convergence of four major initiatives—collectively forming Thailand’s most significant Pride movement to date:

  • “The Celebration: Right to Love”, a curated campaign of events across global destinations – Siam Paragon, Siam Center, Siam Discovery, and ICONSIAM, is hosted under the ONESIAM banner by Siam Piwat, spotlighting inclusivity through fashion, art, performance, and design.
  • “Bangkok Pride Festival 2025”, including the Bangkok Pride Parade, is organized by Bangkok Pride, led by Naruemit Pride Co., Ltd., and serves as the national centerpiece of Pride Month.
  • “Drag Bangkok Festival 2025” is hosted by Drag Bangkok and produced by Yellow Channel Co., Ltd., celebrating drag culture through shows, competitions, and global performances.
  • “Paint the City with MY PRIDE” is an identity campaign launched by CISPI, under the Federation of Thai Industries (FTI), in collaboration with CEA, aimed at empowering creative industries and enhancing Thailand’s soft power through inclusive branding and design.

This ecosystem of distinct-yet-united initiatives forms the foundation for positioning Bangkok as a world-class Pride destination and a beacon of both equality and economic opportunity.

“Siam Piwat Group has long championed diversity and inclusion,” said Saruntorn Asaves, First Executive Vice President – Shopping Center Business, Siam Piwat Co., Ltd. “Through ONESIAM, we are not only hosting world-class events—we are empowering social progress, supporting creative industries, and drawing global visitors to Thailand. Our properties are platforms of opportunity where love, identity, and creativity intersect to generate real value for communities and the nation.”

Michaela Friberg-Storey, Representative of the UN Secretary-General in Thailand, remarked, “Inclusive societies are more resilient and prosperous. Thailand’s Pride movement demonstrates how rights, culture, and commerce can work in harmony.” Echoing this, Thapanee Kiatphaibool, Governor of the Tourism Authority of Thailand, stated, “Pride tourism is a powerful tool to strengthen Thailand’s appeal and position the country as a welcoming, creative, and world-ready destination.”

Pride as a Growth Engine for the Creative Economy and Tourism
Waaddao Ann Chumaporn, President of Naruemit Pride Co., Ltd., emphasized that the Bangkok Pride Festival is rapidly becoming a key economic and cultural engine for Thailand.

Panel discussion on Bangkok’s roadmap to World Pride 2030
Panel discussion on Bangkok’s roadmap to World Pride 2030

“In just three years, participation has surged from 100,000 in 2023 to over 300,000 projected in 2025. Economic circulation from Pride Month is expected to exceed 4.5 billion baht, benefitting sectors from retail and entertainment to hospitality and transport,” she stated.

This year’s Bangkok Pride Parade will span 3 kilometers along Rama I Road with Siam Center, Siam Paragon and Siam Discovery serving as major event anchors, reinforcing the area’s identity as Bangkok’s Pride District and a vibrant commercial hub for inclusive tourism.

This exponential growth reflects Pride’s rising role as a national tourism driver and soft power export. As the festival continues to scale—with over 70 partners and increasing international interest—it lays the groundwork for Bangkok to become Asia’s Pride capital and a future host of World Pride 2030.

“This is more than a celebration for the LGBTQIA+ community—it is a platform for nationwide economic stimulus, creative industry expansion, and global positioning. It’s a declaration that Bangkok and Thailand are ready to lead,” Waaddao concluded.

ONESIAM Presents Art, Creativity, and Identity in Action
As part of ONESIAM experiences, Siam Center will present “Galaxy of Love”, featuring creative installations and live performances, while Siam Discovery marks Pride Month with exclusive fashion and lifestyle collections celebrating self-expression. At Siam Paragon, Drag Bangkok Festival will take center stage from May 30–June 1, spotlighting iconic drag performers and celebrating the vibrancy of Thai queer culture. Over at the riverfront, ICONSIAM’s “Pride Out Louder 2025” will offer immersive public activations throughout June. Further commemorating the occasion, Siam Piwat is also launching a limited-edition ONESIAM drinking water, symbolizing boundless love and promoting sustainable consumption.

“MY PRIDE” – A Soft Power Strategy Through Inclusive Branding
At national level, CISPI, under the FTI, and the CEA have launched the campaign “Paint the City with MY PRIDE”—a strategic initiative that introduces a new identity system designed to be adopted across industries to increase business value and support national tourism. Over 10 major brands will release special products throughout May–June.

“The LGBTQIA+ community is a powerful creative driver,” said Kriengkrai Thiennukul, Chairman of FTI. “MY PRIDE channels that energy into inclusive branding, helping industries nationwide grow with purpose.”

This powerful cross-sector collaboration marks a pivotal step in uniting creativity, inclusivity, and national strategy—demonstrating Thailand’s readiness to host World Pride and take its place on the global stage.

Hashtag: #SiamPiwat #ONESIAM #ONESIAMexperience #PrideMonth2025 #PrideMonth #SiamParagon #SiamCenter #SiamDiscovery #ICONSIAM #TheCelebrationRighttoLove #BangkokPride #BangkokPrideParade #BangkokPrideFestival #DragBangkok #DragBangkokFestival #MYPride #PrideDistrict #PrideBangkok #Bangkok #GlobalDestination #GlobalPrideDestination

The issuer is solely responsible for the content of this announcement.

Siam Piwat Company Limited

Siam Piwat is a leading retail and real estate developer that owns Bangkok’s top destinations, including Siam Paragon, Siam Center, Siam Discovery, ICONSIAM, and Siam Premium Outlets Bangkok. Siam Piwat has 50 subsidiaries across seven core businesses: real estate development, department stores, retail, food and beverage, venue management, digital platforms, and business support.

Over the past six decades, Siam Piwat has played a significant role in shaping Bangkok’s retail landscape and is recognized for creating iconic and innovative retail models, with the goal of consistently delivering extraordinary experiences that delight and inspire all customers.

RSMC Announces 1-on-1 Asian Consultation Tour With Complementary Webinar Featuring Single Father Case

TAIPEI, HONG KONG and SHANGHAI, May 12, 2025 /PRNewswire/ — As International Father’s Day approaches, societies worldwide are increasingly embracing diverse family structures, expanding the meaning of fatherhood. Beyond traditional heterosexual families, gay couples, single men, and even lesbian partners are taking on this vital role, providing children with unconditional love and support.

With 30 years of expertise in fertility treatments, California-based Reproductive Science Medical Center (RSMC) announces its June tour across Asian cities including Taipei, Beijing, Shanghai, and Shenzhen. Medical Director Dr. Harari will conduct free 1-on-1 consultations, with an online seminar available on June 8 for those unable to attend in person. To demonstrate our commitment, special discounts will be offered to attendees!

Taiwan, Asia’s first region to legalize same-sex marriage with progressive fertility policies, has seen RSMC facilitate hundreds of successful cases. A single father will share his firsthand IVF experience at the event – from selecting hospitals and egg donors to matching with compassionate carriers, navigating legal processes for bringing his child home, and explaining this courageous journey.

RSMC maintains its own egg bank and compassionate carrier network, offering end-to-end Mandarin-friendly services. Beyond medical expertise, we coordinate international embryo/sperm transport, legal insurance, postpartum care, baby repatriation, and citizenship planning. For busy professionals, our “Guaranteed Success” program streamlines the path to parenthood.

Join Us:

  • Free in-person consultations (Taipei/Shanghai/Beijing/Shenzhen)
  • Free online seminar: June 8

Contact:
Line/WeChat: rsmctw
WhatsApp: +1 858-342-6046

Official Websites:
Traditional Chinese | Simplified Chinese | English | Japanese

Contact Us:
Line: rsmctw
WhatsApp: +1 858-342-6046
WeChat: rsmctw
Email: rsmctw@fertile.com.hk 

Smartee Targets 209-Ton CO₂Cut with Solar Power; ESG Strategy Integrates Employee Wellness & Tech-Driven Governance

SHANGHAI, May 12, 2025 /PRNewswire/ — Smartee Denti-Technology, a global leader in clear aligner manufacturing and digital orthodontic solutions, projects to reduce annual CO₂ emissions by 209,370 kg through its newly operational rooftop solar installation at the Jiaxing smart factory—equivalent to the annual carbon absorption of 11,700+ mature trees. This initiative anchors its 2025 ESG strategy, integrating renewable energy, employee welfare, and agile governance to align business growth with sustainability goals.

Environmental: Solar Leadership with Data-Driven Projections

Smartee’s  facility in Jiaxing, Zhejiang Province, China, equipped with 20,000 sqm rooftop photovoltaic panels, which have a capacity of 2MW.  The installation is sufficient to meet 50% of the factory’s energy requirements. This initiative reduces CO₂ emissions by 209,370 kg/year, equivalent to planting 11,700+ trees.

Additionally, the facility integrates energy-efficient lighting, such as solar streetlights and smart LED systems, and high-performance motors to minimize energy consumption. Complemented by a rainwater reuse system for irrigation, cleaning, and other non-potable applications, maximizing regional water resource efficiency. These initiatives collectively enhance operational efficiency while reducing environmental impact.

“Our solar initiative isn’t just about cost saving, it’s about redefining manufacturing responsibility,” said Mr. Junfeng Yao, Founder of Smartee. “Every aligner we produce now carries a lighter environmental footprint.” 

Smartee Denti-Technology's 20,000 sqm rooftop photovoltaic panels
Smartee Denti-Technology’s 20,000 sqm rooftop photovoltaic panels

Social: Building Communities Within Walls

Smartee prioritizes employee well-being by providing comfortable on-site housing designed for flexibility and comfort. Its dormitory complex offers a range of housing options to accommodate diverse needs, ensuring employees feel supported both professionally and personally.

The commitment extends to nutrition. Smartee’s in-house cafeteria sources fresh, seasonal ingredients to craft diverse menus, from summer salads to protein-rich meals, while a zero-food-waste policy ensures sustainability extends to the dining table.

Smartee’s in-house cafeteria
Smartee’s in-house cafeteria

Governance: Agile Systems for Sustainable Growth

As Smartee scales its global operations, the company combines structured agility with employee empowerment to drive responsible growth. Central to this approach is a framework integrating ERP and MES platforms, real-time performance tracking, and cross-department collaboration tools. These systems ensure transparency from production lines to executive decision-making, minimizing inefficiencies while embedding ESG principles from carbon reduction to employee well-being into daily operations.

Smartee’s ESG strategy powers sustainable smiles—for patients, doctors, and the planet. By cutting carbon footprints, nurturing employee well-being, and innovating responsibly, the company demonstrates how orthodontic progress can advance both oral health and global communities.

OP-ED: Honoring Lao Midwives, Heroes of Maternal Health

Laos Celebrates First Internationally Accredited Midwifery Schools in Asia-Pacific
(Photo: UNFPA)

By Bounfeng Phoummalaysith, Minister of Health, Laos, and Bakhtiyor Kadyrov, UNFPA Representative in Laos.


On 5 May, International Day of the Midwife, we come together to acknowledge, recognize and pay tribute to the critical role of midwives in crises and their contribution to ending preventable maternal and newborn mortality, addressing unmet need for family planning and supporting women and girls sexual and reproductive health needs.

We come together to celebrate the extraordinary contributions of the heroes in pink whose skilled hands and compassionate hearts have saved countless lives over the past five decades.

The story of midwifery in Laos is a story of resilience, hope, and progress. From the early days in the 1960s, when pioneering midwives like Madame Maniso and Madame Soikeo Sibounheuang — known as the “first” and the “second mother of midwives” — laid the foundation for the profession, midwifery has grown into a central pillar of our national health system.

Photo: Midwife Soikeo (Supplied by UNFPA)

Midwives are at the heart of the 2030 Agenda. Their work is directly propelling the country’s health system toward two of the most ambitious global targets: SDG 3.1 – reducing the maternal-mortality ratio to less than 70 deaths per 100 000 live births – and SDG 3.2 – ending preventable newborn and child deaths. Their dedication, alongside the emergency obstetric care and family planning service providers, contributed to the maternal mortality ratio in LaoS has declined dramatically — from 609 deaths per 100,000 live births in 2000 to 112 deaths per 100,000 live births in 2023 (UN Estimate, 2025).

This progress follows the revamping of midwifery training in 2010, and since then more than 3,000 midwives have graduated.

So far 1,600  have been deployed nationwide, extending skilled care to almost every corner of the country. Behind each saved mother, each healthy newborn, stands a midwife who provides not just care, but also hope for a better future.

No woman should have to give birth in fear or without proper care. In Phongsaly, a young girl named Phailine witnessed her mother deliver her baby brother on the side of the road, without any medical assistance, in conditions that placed both mother and child at serious risk. That experience left a lasting impression.

Years later, Phailine made the decision to become a midwife herself, so that other women in her community would not have to go through the same ordeal. Her story is a powerful testament to the impact of midwifery in saving lives, and in inspiring a new generation to step forward and serve.

The scope of midwifery goes well beyond childbirth and maternal care. Evidence shows that midwives can provide up to 90 percent of essential sexual, reproductive, maternal, newborn, child, and adolescent health (SRMNCAH) services.

As trusted health professionals, they empower individuals to make informed reproductive choices by offering comprehensive sexual and reproductive health (SRH) services, including vital family planning (FP) counseling and care.

The role of midwives was even more critical during times of crisis. During the COVID-19 pandemic, midwives like Lotchana Nonpasith continued to serve communities at great personal risk — balancing duty with family responsibilities, adapting services to ensure women could still deliver safely even amid lockdowns and fear.

Photo: Midwife Phailine while she was a student at the health college. (Supplied by UNFPA)

Emergency responses — whether during floods, outbreaks, or natural disasters — have shown the irreplaceable value of midwives. In rural clinics and makeshift shelters, midwives have provided life-saving care when health systems were stretched to their limits. Their ability to adapt and deliver under pressure has been vital to protecting women’s rights to safe motherhood, even in the hardest of times.

Another important milestone is the training of ethnic midwives: a transformative step toward reaching remote and underserved communities. In isolated villages of Luang Prabang, young women from ethnic groups such as the Hmong are now serving as trained midwives, providing life-saving maternal care in the languages and traditions of their people.

Tay Samone is one of the trained midwives who returned to her village to provide help and care. She works in a mountainous health center far from urban facilities, and shared how she walks long distances to reach pregnant women, sometimes through rugged terrain, to ensure they receive antenatal care and safe deliveries.

In these settings, midwives are more than just healthcare providers;  they are trusted members of the community and vital links to the formal health system. Their presence is breaking down long-standing barriers to care and ensuring that no woman is left behind due to geography, language, or cultural differences.

The nation is also proud to celebrate another historic achievement: Laos is the first country in the Asia-Pacific region to have three midwifery education Institutions internationally accredited by the International Confederation of Midwives (ICM).

This recognition reflects our collective efforts: government, partners, and midwives themselves to professionalize and elevate midwifery education and practice.

But our work is not finished. Laos still faces challenges: midwives are unevenly distributed, many work in under-resourced conditions, and investment in their training, development, and career development must continue. As demographic shifts and universal health coverage goals drive up the demand for midwifery services, our commitment must keep pace with it.

Midwives are the unsung heroes of life’s most precious moments. UNFPA, the Ministry of Health, and our partners stand proudly by their side and are committed to investing in their skills, equipping them with the tools they need, and honoring their vital role.

We call on you to champion increased investment in midwifery, recognizing midwives as a critical, life-saving workforce — especially in times of crisis.

In Laos, a modest investment of just USD 3,000 can train one midwife, who in turn may serve over 1,000 women of reproductive age throughout her career. By empowering midwives, we save lives, uphold dignity, and ensure that every woman experiences childbirth with safety, compassion, and respect.

Agoda Renews Partnership with Indonesia’s Ministry of Tourism with a Brief to Boost Travel Growth

Agoda hosted the first Agoda Academy workshop in Bandung

SINGAPORE, May 12, 2025 /PRNewswire/ — Agoda, a digital travel platform, has renewed its partnership with Indonesia’s Ministry of Tourism as the company continues to promote travel in one of Asia’s most alluring destinations.

From left to right – Mr. Samuel Hsiao – Senior Manager – Government Affairs at Agoda, Dr. Anwari Masatip – Director – NHI Bandung Tourism Polytechnic, Ms. Denise Hartono - Associate Director at Agoda, Mr. I Gede Gunawan – Senior Country Director at Agoda, Ms. Masruroh – Senior Advisor for Digital Transformation and Tourism Innovation,  Dr. Andar Danova L. Goeltom – Assistant Deputy of Human Resources Capacity Improvement of the Apparatus and Vocational Education, Mr. Firnandi Ghufron – Assistant Deputy of Tourism Marketing Strategy and Communication, Mr. Rachmadizal Rizal, Strategic Account Manager at Agoda. Photo credit: Agoda.
From left to right – Mr. Samuel Hsiao – Senior Manager – Government Affairs at Agoda, Dr. Anwari Masatip – Director – NHI Bandung Tourism Polytechnic, Ms. Denise Hartono – Associate Director at Agoda, Mr. I Gede Gunawan – Senior Country Director at Agoda, Ms. Masruroh – Senior Advisor for Digital Transformation and Tourism Innovation, Dr. Andar Danova L. Goeltom – Assistant Deputy of Human Resources Capacity Improvement of the Apparatus and Vocational Education, Mr. Firnandi Ghufron – Assistant Deputy of Tourism Marketing Strategy and Communication, Mr. Rachmadizal Rizal, Strategic Account Manager at Agoda. Photo credit: Agoda.

The renewed MOU signifies an expanded partnership aimed at boosting both the number of international and domestic visitors as well as using Agoda’s world class technology to enhance decision making under Indonesia’s “Tourism 4.0” vision, an initiative aimed at encouraging greater use of digital technologies and innovative approaches within the tourism industry.

The refreshed collaboration outlines a range of joint initiatives over the next three years including targeted marketing campaigns, the promotion of more sustainable tourism practices and developing digital skills for Indonesia’s young tourism professionals.

Under this partnership, Agoda hosted the first Agoda Academy workshop to provide workshops to the students at Bandung Tourism Polytechnic. The half-day workshop offered students a glimpse into Agoda’s work culture and operational case studies, providing a practical perspective for those interested in acquiring digital tourism skills

Gede Gunawan and other Agoda team members presented insights from their experiences, highlighting digital trends and career pathways within the sector.

“I am pleased to deepen our collaboration with the Tourism Ministry beyond marketing initiatives. As a committed partner in Indonesia’s tourism industry, Agoda is dedicated to sharing world-class expertise and insights to nurture the next generation of tourism professionals in Indonesia,” said Gede Gunawan, Senior Country Director at Agoda. “By renewing our collaboration, we’re also excited to support the Ministry’s vision on Tourism 4.0 with Agoda’s expertise in digital solutions. This partnership reinforces our shared commitment to seeing Indonesia thrive as a destination while enabling local communities to benefit from the many opportunities tourism generates around local economies.”

Home to iconic destinations such as Bali, Yogyakarta, and Komodo National Park, Indonesia offers an unparalleled mix of natural beauty, cultural heritage, and unique experiences. Visitors can explore pristine beaches, trek in lush rainforests, or dive into vibrant underwater ecosystems. Beyond nature, Indonesia’s vibrant art, festivals, and culinary offerings—from traditional markets to fine cuisine—promise enriching, immersive experiences for global travelers seeking unforgettable journeys.

Chief Secretary Bayu Aji of Ministry of Tourism expressed enthusiasm for the extended collaboration, stating, “We are delighted to expand our partnership with Agoda, as it not only strengthens Indonesia’s standing as a vibrant and more sustainable tourism destination, but will also help equip our workforce in the tourism sector for the future through initiatives such as the Agoda Academy Workshop.”

In the previous MOU between Agoda and Ministry of Tourism, Agoda launched several campaigns co-branded with the Ministry’s “Wonderful Indonesia” initiative and promote more sustainable tourism practices. The initiative included collaborations with influencers like Anya Geraldine, amplifications of tourist destinations, and support for the Ministry of Tourism’s goals for tourism growth. With access to Agoda’s vast network of accommodations, flights, and activities, alongside its expertise in travel technology, the Ministry of Tourism is poised to leverage solutions that help ensure tourism in Indonesia can flourish amidst a rapidly digitizing world. Together, the Ministry and Agoda aim to foster robust, responsible growth across all regions of the market.

Storage Beyond Limit: Hoymiles Drives the Future of Energy Storage at Intersolar Europe 2025

MUNICH, May 12, 2025 /PRNewswire/ — Hoymiles, a global provider of smart solar and storage solutions, made a striking appearance at Intersolar Europe 2025 with its comprehensive energy storage portfolio, covering DIY micro storage, residential, commercial & industrial (C&I), and utility-scale applications. Under the theme “Storage Beyond Limit. Micro to Mega, All In Smart”, Hoymiles highlights its latest C&I storage innovations including Power Conversion Systems and Containerized Battery Energy Storage Systems, marking a major milestone in its strategic transformation towards energy storage.

Hoymiles at Intersolar
Hoymiles at Intersolar

Storage Beyond Limit: Hoymiles Drives the Future of Energy Storage at Intersolar Europe 2025

At the heart of Hoymiles’ exhibition was its next-generation commercial and industrial storage lineup, led by the new HoyUltra2 series (HESS-261-2h). Engineered for maximum performance and reliability, HoyUltra2 features a fully liquid cooling system for both battery and PCS, enabling full-capacity operation without derating even at 50°C ambient temperature and 3,000m altitude.

With a maximum round-trip efficiency of 90.3% and a three-level, six-type safety protection mechanism, it ensures 24/7 secure and intelligent operations. The Edge EMS enables local optimization, the cloud-based analytics provide deep system insights, and a user-friendly local app simplifies O&M tasks. With quiet 60dB operation and IP55-rated protection, HoyUltra2 is ideal for supermarkets, hotels, residential communities, and other sensitive environments.

High-efficiency and safe large-scale storage: HoyPrime series

Hoymiles introduced its HoyPrime containerized storage solutions, with 1 MW/2 MWh options for large C&I projects and 3.44 MWh for utility-scale applications. Designed for high energy density, efficiency, and cost-effectiveness, HoyPrime features intelligent liquid cooling to minimize auxiliary power use and extend lifespan. Its compact, non-walk-in design reduces footprint while maximizing capacity. Standardized interfaces and automated maintenance simplify deployment and O&M. Certified to IEC and UL standards, HoyPrime is already powering projects worldwide, reinforcing Hoymiles’ global energy storage leadership.

Powering the sustainable future with full-spectrum energy innovations

Alongside its latest C&I storage innovations, Hoymiles also showcased a full microinverter lineup—including the MS-A2 Micro Storage, 5,000 W 8-in-1 MiT series, HMS series, and three-phase HMT series. From residential to utility-scale solutions, Hoymiles delivers smart, scalable technologies for all scenarios.

Looking ahead, Hoymiles will continue advancing full-spectrum energy solutions and, together with its partners, drive a cleaner, smarter energy future. By strengthening Europe’s energy security, enhancing grid resilience, and promoting global sustainability, Hoymiles is playing a key role in shaping a more resilient and sustainable world.

Learn more at https://www.hoymiles.com/

Aetina Showcases Full-Stack Edge AI Innovations at COMPUTEX 2025, Driving Generative AI and Intelligent Applications at the Edge

TAIPEI, May 12, 2025 /PRNewswire/ — Aetina, a leading provider of edge AI solutions, is set to showcase its comprehensive edge AI computing portfolio at COMPUTEX 2025 (May 20th –23rd, Taipei Nangang Exhibition Center, Hall 1, Booth J0118). The exhibit will feature scalable solutions across enterprise, edge and embedded deployments —including the SuperEdge short-depth AI server series, the versatile MegaEdge AI inference/training platforms with advanced GPU expandability, and the compact yet powerful DeviceEdge edge AI computers powered by the NVIDIA Jetson Orin modules.

Aetina will also spotlight application-driven deployments developed in close collaboration with ecosystem partners, targeting critical use cases across digital transformation, in-vehicle application, and smart manufacturing. The exhibit aims to accelerate real-world adoption of generative AI, and AI agent technologies at the edge.

Empowering Industry Transformation with AI Agents and RAG Technology

As industries redefine their businesses with AI to foster digital transformation, the need for on-premise AI computing is more critical than ever. Aetina introduces the SuperEdge AEX-2UA1, a short-depth GPU server built on NVIDIA MGX modular architecture. The system supports two dual-slot GPUs, including the latest NVIDIA RTX PRO 6000 Blackwell Server Edition GPU, offering exceptional memory capacity and compute power ideal for deploying LLMs and VLMs.

By integrating Retrieval-Augmented Generation (RAG) technology, the AEX-2UA1 enables precise, domain-specific knowledge generation, significantly improving decision-making across sectors like finance, healthcare, law, and enterprise governance. Aetina also showcases how the AEX-2UA1, paired with NVIDIA L40S GPUs and NVIDIA ACE , enables responsive digital avatars for automated workflows, 24/7 customer service, and remote operations—enhancing both and operational agility.

Enterprise-ready Scalable, Power-Efficient On-Prem AI in Collaboration with Qualcomm Technologies, Inc. 

With AI adoption becoming a top priority for business leaders, they seek solutions offering enterprise-grade performance and scale without draining budgets or compromising data. Aetina’s flagship product, MegaEdge AIP-FR68, combined with the Qualcomm® Cloud AI 100 Ultra accelerator cards and the Qualcomm® AI Inference Suite, provide a turnkey solution for generative AI workloads in air-gapped environments that meet these critical needs. This supports applications like voice agents, image generation, Retrieval-Augmented Generation (RAG), and code generation.

Also on display is the next-generation MegaEdge AIP-FR68S, featuring a built-in 1600W power supply unit for reduced setup complexity, improved system stability, and simplified deployment even in space-constrained areas. It includes a Gen5 PCIe switch, enabling models twice as large (up to 200 billion parameters) or twice the performance, enhancing accuracy in natural language processing, image recognition, and predictive analytics applications that require context-rich and complex AI models. The MegaEdge AIP-FR68S supports scalability for up to three Qualcomm Cloud AI 100 Ultra cards, empowering enterprises to further expand AI inference performance for evolving needs.

Unlocking New Potential for Autonomous and In-Vehicle AI

As an NVIDIA Elite Partner, Aetina will showcase its high-performance robotics platform featuring the NVIDIA Jetson AGX Thor. Offering up to 2 PetaFLOPS AI Compute, this platform is built to run advanced generative AI models – like the GR00T foundation model- with ultra low latency, all within an efficient 130W power envelope. This unlocks new possibilities for humanoid and generative physical AI applications across robotics, smart space, industrial, medical, telecommunication, and more.

Additionally, Aetina introduces the rugged AIE-VX28 fanless in-vehicle AI system, powered by NVIDIA Jetson AGX Orin. Supporting 8x GMSL2 automotive cameras and 10G Ethernet, it is IP66-rated and E-Mark certified, making it ideal for deployment in logistics fleets, and intelligent transportation systems.

In addition, Aetina will present its intelligent driving solution integrating NVIDIA Jetson Orin NX with the Digital Media Professionals Inc. (DMP) AI suite for advanced Driver Monitoring System (DMS) and ADAS functions. It enables real-time detection of driver fatigue, distraction, and gaze deviation, while also identifying external driving hazards, enabling dual-layer AI perception for enhanced road safety and intelligent transportation operations.

Accelerating Smart Manufacturing with Advanced AI Vision

Aetina is driving the growth of edge AI capabilities across industries through partnerships with leaders in inference acceleration.

Together with EdgeCortix, Aetina showcases an edge-deployed visual language model (VLM). Powered by the EdgeCortix SAKURA-II, traditional visual detection systems are transformed into interactive decision-making tools. This generative AI technology enhances video search, scene comprehension, and asset tracking while enabling real-time queries that deliver deeper insights, expedite decisions, and improve safety across security, retail, industrial, and healthcare applications.

To further address real-time quality inspection and labor shortages, Aetina partners with Axelera AI and Accordance Systems to deliver a semiconductor inspection and classification solution. The system combines Aetina’s Rockchip-based  AIE-KR1B-B1-AXE edge AI system with Axelera AI M.2 inference card and Accordance AiPILOT vision inspection technology, delivering high-speed, multi-task visual defect detection with exceptional accuracy.

In another co-developed solution with Macnica and PrefactorTech, Aetina presents an advanced AI defect inspection solution integrating Epson robotic arms, NVIDIA Jetson Orin-powered computing platform, and Innodisk industrial cameras. This system delivers high-precision image recognition and real-time processing for PCB inspection, part defect detection, and product positioning with automated handling. The solution enhances production efficiency and quality control while optimizing deployment costs and flexibility for smart manufacturing implementation. A voice-interactive robotic arm demonstration also highlights how conversational AI capability can bring voice-enabled automation to life in smart factory environments.

Committed to a “scenario-driven, problem-solving” approach, Aetina continues to empower customers with a robust Edge AI portfolio and industry-proven expertise, enabling smarter operations, lower costs, and faster AI deployment.

Welcome visiting Aetina at COMPUTEX Booth #J0118 and join us in shaping an intelligent future powered by Edge AI.

“Own the Moment”: Hisense debuts new campaign celebrating its sponsorship of the FIFA Club World Cup 2025™

QINGDAO, China, May 12, 2025 /PRNewswire/ — Hisense, a leading brand in global consumer electronics and home appliances, has launched a new campaign, themed “Own the Moment” that illustrates how shared experiences like the highly anticipated FIFA Club World Cup 2025™ are opportunities that can bring us together and amplify the joy in our lives. Hisense is an Official Partner of the FIFA Club World Cup 2025™ and “Own the Moment” aligns with Hisense’s commitment to innovation and technology, and pursuit of the champion spirit as it builds a world-class enterprise.

Hisense has long celebrated the “beautiful game”. Besides being an Official Partner of the FIFA Club World Cup 2025™, it has been a global sponsor for two FIFA World Cups™ and a partner for three UEFA European Championships. The collaboration with FIFA underscores Hisense’s commitment to delivering pioneering home appliances and technologies that can improve everyday life.

Hisense “Own the Moment” Campaign
Hisense “Own the Moment” Campaign

The “Own the Moment” campaign highlights how Hisense’s state-of-the-art, innovative products and technologies are enhancing special moments for fans worldwide.

Fans can experience all excitement on the pitch and the energy of the stadium from the comfort of their living rooms with the Hisense 100″ U7 TV and the Hisense C2 Ultra Projector. The ultrasmooth, rich colors and deeply immersive audio-visual performance of the Hisense 100″ U7 TV and the vivid colors and razor-sharp details of the C2 Ultra Projector bring the tournament action to life. It’s as though you’re watching from the best seat in the stadium.

Thirsty sports fans will love the PureFlat Smart Series Refrigerator, which includes a convenient ice and water dispenser. And it can hold plenty of snacks to feed friends and family who gather to watch their favorite teams play. The Hisense Uni Series Air Conditioner lets users stay cool and stay focused on the game, as its Smart Eye and TMS control systems automatically adjust temperature, humidity, airflow speed and direction based on occupant movement.

Hisense aims to help fans “Own the Moment” and enjoy the FIFA Club World Cup 2025™, as it grows its brand among fans of the world’s most popular sport.

Click here to “Own the Moment” together: https://youtu.be/xkFiT7zB6ow?si=Eu_cw6f4aNxXCalM

About Hisense

Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 2 worldwide in total TV shipments (2022-2024) and No. 1 globally in the 100-inch and over TV segment (2023-2024). As the first official partner of the FIFA Club World Cup 2025™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.