In the news release, Mars Snacking and Unreasonable Group Welcome Fourteen New Ventures to Unreasonable Food™, issued 11-Sep-2025 by Mars over PR Newswire, we are advised by the company that the release has been updated to include the full 2025 Unreasonable Food cohort. The complete, corrected release follows:

Mars Snacking and Unreasonable Group Welcome Fourteen New Ventures to Unreasonable Food™

As an international network, Unreasonable Food is uniquely positioned to scale high-growth ventures dedicated to creating a more sustainable food system.

NEW YORK, Sept. 11, 2025 /PRNewswire/ — Today, as part of the Unreasonable Food^™ collaboration, Mars and Unreasonable Group are welcoming the next generation of growth stage ventures into the Unreasonable Food family.

Mars and Unreasonable Group welcome the next generation of growth into the Unreasonable Food family.

Evolving our food system will never be a simple journey, yet it remains one of the most practical levers we have for building a more resilient future and a thriving economy. Unreasonable Food, a bold collaboration between Mars Snacking and Unreasonable Group, was born in 2024 to back entrepreneurs turning our most pressing food chain challenges into unprecedented opportunities.

“Addressing the challenges in our food system is a task bigger than any one organization,” said Amanda Davies, Chief R&D, Procurement and Sustainability Officer for Mars Snacking. “That’s why it’s so important to build a collaborative ecosystem – connecting brilliant minds behind pioneering ventures with scaled industry leaders – so we can help unlock new possibilities and accelerate the transformation toward a more resilient future.”

Mars, in collaboration with Unreasonable Group, has selected fourteen purpose-led ventures that represent the next frontier of sustainability advancements. The 2025 Unreasonable Food cohort will build upon the work started in 2024, with a strategic focus on reducing dairy cattle emissions, scaling sustainable ingredients, and exploring solutions with partners around sustainable colors.

This critical work will continue to move us toward the next phase of developing a food system that is more sustainable and nutritious, for all.

Meet the 2025 Unreasonable Food Cohort:

• Alga Biosciences: Developing an affordable feed additive that cuts cow methane emissions by up to 90% while improving feed efficiency and farm economics.
• ArkeaBio: Creating a safe, scalable vaccine that reduces methane from cattle by targeting the microbes in their digestive systems.
• Hoofprint Biome: Using enzymes and probiotics to reshape the cow’s microbiome, lowering methane while improving animal health and productivity.
• ZELP: Designing wearable devices for cattle that capture and neutralise methane as it is exhaled, while also collecting valuable animal health data.
• Alpine Bio: Engineering crops like soybeans to produce dairy proteins, enabling familiar melt, stretch, and creaminess without cows.
• Standing Ovation: Producing animal-free casein via precision fermentation to deliver authentic dairy textures for cheese and other foods.
• Oobli: Harnessing sweet proteins from plants to create sugar-like taste with no sugar, made scalable through fermentation.
• Debut Biotechnology: Fermenting high-value ingredients, including natural color alternatives, to replace unsustainable or synthetic sources.
• Octarine Bio: Producing a vibrant palette of natural colors through fermentation, offering reliable, sustainable options for food and textiles.
• DE3PBIO: Using AI and biotech to unlock plant-based functional ingredients that make foods cleaner, healthier, and more nutritious.
• NuCicer: Breeding new chickpea varieties with up to 75% more protein, improving taste, texture, and resilience to climate stress.
• Plantible Foods: Extracting Rubi protein from lemna (duckweed), a highly sustainable plant that can replace eggs, dairy, and additives.
• Hydrosome Labs: Leveraging ultrafine bubbles to boost fermentation yields and nutrient delivery, making biomanufacturing more efficient.
• Pow.bio: Pioneering continuous fermentation technology that reduces costs and increases capacity for bio-based production.

The 2024 inaugural cohort has continued to demonstrate what’s possible when high-growth companies are supported by an ecosystem connected by shared sustainability ambitions.  Since joining the program in 2024, our first cohort reported nearly an additional $200 million in revenue, 140,000 tons of CO₂e avoided, 310 million liters of water conserved, and 1.14 million kilograms of food sold. They reached 24 million more people with safe, nutritious food and educated 2 million more people on climate change mitigation and adaptation, while growing job opportunities improving working conditions across their communities.

“We’re honored to welcome these entrepreneurs to the Unreasonable Food family,” said Daniel Epstein, CEO of Unreasonable Group. “Their work reflects our shared ambition to evolve the food system in ways that are sustainable and inclusive. In collaboration with Mars, we stand ready to offer mentorship, convene stakeholders, and surface opportunities that can accelerate their journeys.”

The collective 2024 and 2025 class of ventures will engage with Mars teams across the enterprise, Unreasonable Food mentors, and a global investor network to further support their culture changing work, which will center around two shared priorities: transforming food supply chains and shaping the future of food.

For more information about Unreasonable Food and the Year 2 cohort, please visit Unreasonable Food.

About Mars, Incorporated

Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As an approximately $55bn family-owned business, our diverse and expanding portfolio of leading pet care products and veterinary services support pets all around the world and our quality snacking and food products delight millions of people every day. We produce some of the world’s best-loved brands including ROYAL CANIN^®, PEDIGREE^®, WHISKAS^®, CESAR^®, DOVE^®, EXTRA^®, M&M’S^®, SNICKERS^® and BEN’S ORIGINAL^™. Our international networks of pet hospitals, including BANFIELD^™, BLUEPEARL^™, VCA^™ and ANICURA^™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH^® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our 150,000 Associates to act every day to help create a better world for people, pets and the planet.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

About Unreasonable Group, LLC

Unreasonable is a Colorado-based, international company that supports a Fellowship for growth-stage entrepreneurs, channels exclusive deal-flow to investors, and partners with some of the world’s leading brands to ensure a more just future. The 501 ventures in the Unreasonable Fellowship operate across more than 180 countries, have collectively generated $20bn in revenue, raised $20bn in financing, and are positively impacting the lives of more than 1,434,646,829 people. As a global community, Unreasonable exists to re-purpose capitalism. Sound Unreasonable? We hope so. Because reasonable ideas seldom change anything.

For more information about Unreasonable, please visit www.unreasonablegroup.com

For Media Inquiries:

jolaade@unreasonablegroup.com

angelina.franco.pesci@effem.com

LAS VEGAS, Sept. 13, 2025 /PRNewswire/ — From September 8 to 11, Hithium, a leading global company in energy storage technology, showcased its innovations at RE+ 2025. At this year’s exhibition, Hithium demonstrated its full-scenario BESS solutions and unveiled its new dedicated AIDC (AI Data Center) ESS solution, paving a new path for the energy transition of AI data centers. Hithium also shared the full results of the world’s all-open-door, large-scale fire test on the ∞Block 5MWh BESS, drawing wide attention with its innovative solutions and strong technological capabilities.

During the event, Hithium also invited S&P Global Commodity Insights to deliver a keynote presentation on “Powering the Future: AI Datacenters and BESS.” The session underscored how the rapid growth of AI data centers is straining grid capacity and emphasized on-site renewable solutions such as BESS can help ease grid pressure, shorten project timelines, and support sustainability goals.

Safety leadership was another highlight. Hithium released full details of the world’s first all open-door large-scale fire test on the ∞Block 5MWh BESS, conducted with oversight from UL Solutions. On-site, Hithium co-hosted a roundtable with UL Solutions, Fire & Risk Alliance, and Veteran Fire Protection Engineer on grid-scale storage safety requirements, sharing live insights from the discussion. Hithium also announced plans to conduct an equally rigorous open-door large-scale fire test of BESS in the U.S., allowing local customers and partners to witness its uncompromising commitment to safety.

Hithium continues to strengthen its North American presence. During RE+ 2025, Hithium signed a cooperation agreement with Microgrid Networks LLC (MGN) to provide complete solutions for 10 energy storage projects being developed in New York, with a total capacity of 55MW/290MWh——its first projects in the city and a major step in its North American expansion

Beyond the exhibition floor, Hithium further showcased its industry influence by joining Mackenzie’s podcast Interchange Recharged, where its Director of Application Engineering Neil Bradshaw and Chief of Staff Bryan Chen shared in-depth perspectives on how One Big Beautiful Bill Act (OBBB) is reshaping clean energy supply chains, creating both opportunities and long-term planning uncertainties. Amid this, Hithium emphasized its strategy of leveraging U.S. manufacturing and global R&D to navigate the dynamic market.

From the launch of its AIDC ESS solution to the world’s first all-open-door large-scale fire test and accelerated U.S. expansion, Hithium has demonstrated comprehensive strength. The company has built core advantages in innovation, service, and safety with a global footprint. In the first half of 2025, leveraging leading customized solutions and efficient delivery, Hithium ranked among the top 2 globally in energy storage battery and utility-scale shipments, setting a new benchmark for robust growth.

LAS VEGAS, Sept. 13, 2025 /PRNewswire/ — Jackery, a global leader in innovative solar generators and renewable energy solutions, has made a major splash at RE+ 2025 with the debut of its new flagship HomePower 3600 Plus. By showcasing its full Essential Home Backup (EHB) lineup, Plug-in Solar Energy System, and the Jackery Solar Roof, Jackery underscores its long-term commitment to the U.S. market.

Compact, Powerful, Safe: HomePower 3600 Plus Unveiled

Debuting at RE+ 2025, the Jackery HomePower 3600 Plus represents a new benchmark in essential home backup solutions, combining high performance, compact design, and proven safety. As the flagship of Jackery’s newly launched Essential Home Backup (EHB) category, it redefines how households approach preparedness for emergencies and off-grid living.

At its core, the Jackery HomePower 3600 Plus delivers powerful and expandable performance. With a rated output of 3,600W and a capacity of 3.58kWh, it provides reliable energy for a wide range of essential appliances. The system can be expanded to 21.48kWh and, when paired in dual-unit mode, reaches 7,200W dual voltage (120/240V) output. This scalability ensures continuous support for critical household needs, from refrigerators and medical equipment to power tools.

Alongside its strength, the system is engineered for portability and convenience. Powered by industry-leading CTB technology, it is the lightest and smallest in its class, offering a space-saving solution that fits seamlessly into modern homes. Integrated wheels and a handle further enhance mobility, making backup power accessible and easy to manage when it matters most.

Safety and durability are central to the Jackery HomePower 3600 Plus. Built with long-lasting LFP battery cells rated for 6,000 cycles, it features dual physical protections complemented by 62 internal and external safety mechanisms, micro-ampere self-consumption that remains below 5% over a year, and compliance with EMC Class B and UL certification standards. With ChargeShield 2.0 technology adding another layer of reliability, the system stands as a dependable long-term energy partner for households.

By uniting high power output, compact usability, and certified safety, the Jackery HomePower 3600 Plus underscores Jackery’s commitment to practical, future-ready energy solutions designed to meet the evolving needs of American homes.

Flexible Backup Solutions for Modern Energy Needs

Alongside the flagship, Jackery has also introduced other models of the EHB series to meet growing demand for practical, affordable backup power amid rising grid instability and extreme weather. Prioritizing flexibility, simplicity, and cost-efficiency, the EHB lineup offers both portable and integrated solutions, delivering automatic backup at up to 50% lower cost than traditional systems with complex installations and oversized capacity.

The Jackery Explorer 5000 Plus offers seamless home backup with 7,200W output and expandable storage up to 60kWh. It switches automatically via Smart Transfer Switch, powering key areas safely and quietly. Solar-ready and modular, it adapts to evolving energy needs.

The Jackery HomePower 3000 delivers 1–2 days of backup with a 3,072Wh battery and 3,600W output. Its UPS activates in 20ms, ensuring uninterrupted power. Compact and durable, it recharges via AC, solar, or gas.

Rounding out the lineup is the Jackery Solar Generator 2000 Plus Kit. Available in 4kWh and 6kWh capacities, it offers a dependable backup power solution for household appliances during outages and helps reduce grid dependency.

In addition to backup systems, Jackery has also presented the Jackery Solar Roof, a bold reimagining of residential solar design. As the first curved solar tile available in the U.S., the Jackery Solar Roof seamlessly blends into modern and traditional architecture, featuring XBC solar cells with up to 25% conversion rate. Built to withstand extreme weather conditions, the system carries a 10-year product warranty and a 25-year power output warranty, and reflects Jackery’s vision of merging aesthetics with energy performance, offering homeowners a solution that is as durable as it is visually integrated.

Prioritizing Safety Through Innovation and Partnership

Safety remains a core focus across all Jackery products. For example, the Jackery HomePower 5000 Plus on display has successfully obtained UL9540 and UL9540A certifications, which are key safety standards for energy storage systems and thermal runaway fire propagation testing.

Meanwhile, the Jackery Solar Roof has passed multiple international certifications, including TÜV SÜD, UL, and CQC, becoming the world’s first curved photovoltaic tile to meet the rigorous UL 7103 standard. This milestone reflects top-tier performance in safety, durability, energy efficiency, and architectural integration, setting a new benchmark in solar innovation.

To further advance active safety in the green energy sector, Jackery has entered into a strategic cooperation agreement with Desay Battery, focusing on the development of AI-enabled Active-Safety Prismatic Cell. This partnership brings together the strengths of both companies to deliver safer and more reliable clean energy solutions to users worldwide. The collaboration aims to develop the world’s first DIY home energy storage product with enhanced safety and intelligence, driving the energy storage industry into a new era of Active Safety.

Residential Clean Energy Credit Adds Additional Incentives

In addition to strong performance in flexibility, portability, and safety, the EHB series offers another key advantage: eligibility for the U.S. Residential Clean Energy Credit. This non-refundable tax credit is designed to reduce the cost of clean energy installations. Many of Jackery’s solar generators meet the required capacity and installation criteria, making them more accessible to households at a time when energy security is a growing priority.

From eco-friendly products and green-certified manufacturing to global tree-planting programs and emergency preparedness support, Jackery continues to drive forward on the path toward sustainable energy. By continuing to invest in clean technologies and community-driven environmental efforts, the company is steadfast in its mission to deliver sustainable power for your life, empowering a greener, more resilient future for all.

ABOUT JACKERY

Founded in California in 2012, Jackery is a leader in innovative solar generators and renewable energy solutions. Offering a diverse range of products from compact 100W units to robust 123kWh energy storage systems for whole-home backup, Jackery combines cutting-edge technology with a steadfast commitment to sustainability. Dedicated to providing reliable, renewable energy solutions, Jackery prioritizes convenience, trust, energy independence, and environmentally responsible practices. With over 150,000 five-star reviews, Jackery has earned the trust of customers worldwide. For more information, please visit: https://www.jackery.com/.

DALLAS, Sept. 13, 2025 /PRNewswire/ — KingSmith, a leader in compact, space-saving fitness technology, is celebrating its 10th anniversary with the launch of “One Endless Journey”, a global campaign honoring a decade of innovation and encouraging people to take the first step toward healthier, more active living.

Running throughout September, the campaign includes a new TV commercial, exclusive anniversary discounts on top products, and a dedicated online message wall where users can share their personal fitness stories. Together, these efforts spotlight how small, consistent actions can lead to lasting transformation.

“For ten years, our mission has been to make exercising at home easier and smarter,” said Nick, Vice President at KingSmith. “With ‘One Endless Journey,’ we’re celebrating the progress our community has made and inspiring more people to start their own paths to wellness.”

Real Stories. Real Steps.

The heart of “One Endless Journey” is progress made step by step. In the campaign’s TV commercial, fitness expert Annie Cooper reminds viewers, “It doesn’t need to be all at once.” This message reflects KingSmith’s mission to empower people to build sustainable, healthy habits that lead to lasting strength and confidence.

A Decade of Innovation

Founded in 2015, KingSmith revolutionized home workouts with its award-winning WalkingPad® treadmill, a foldable design that fit seamlessly into modern living spaces. Since then, the company has expanded its line to include rowers, bikes, and compact strength equipment, now serving millions of users across more than 80 countries.

Anniversary Product Highlights

To mark the milestone, KingSmith is offering special savings on its top products designed for U.S. homes:

• X21 Treadmill – Premium treadmill with Vertical Fold technology, top speeds of 7.5 mph, SpeedDial knob, and NFC connectivity for seamless tracking via the KS Fit app.
• WM10 Rower – Combines the natural feel of water resistance with 32 levels of magnetic resistance for a dynamic, full-body workout. Its TriFold frame folds to one-third of its full size for easy storage.
• W1B Foldable Exercise Bike – Eight resistance levels and a SafeStop button for added safety. Its foldable, electricity-free design makes it ideal for compact home spaces.

A Call to Move

More than a celebration, “One Endless Journey” invites people to take that first step, however small, and make fitness part of everyday life.

To explore anniversary deals, share a story, or watch the campaign video, visit: https://www.kingsmithfitness.com/ks-10/?country=us.

About KingSmith

KingSmith is a global leader in compact fitness technology and the creator of the award-winning WalkingPad treadmill. With over 260 patents, KingSmith continues to innovate with smarter, space-efficient, and sustainable solutions that help people stay active and balanced in everyday life.

For more information, visit https://www.walkingpad.com.

The inaugural PUBG MOBILE Africa Cup Grand Finals kick off in Kenya on September 13, with the Infinix GT 30 Pro serving as the official tournament device

HONG KONG, Sept. 13, 2025 /PRNewswire/ — Infinix, in partnership with PUBG MOBILE, today announced the launch of the inaugural 2025 PUBG MOBILE Africa Cup, with the grand finals scheduled to take place in Kenya on September 13–14. Marking PUBG MOBILE’s first official large-scale tournament on the African continent, the event designates the Infinix GT 30 Pro as the official tournament device, delivering professional-grade performance for all participating teams. This milestone not only ushers in a new era for Africa’s esports ecosystem but also underscores Infinix’s strategic role in the global competitive gaming arena.

Since last year, Infinix has collaborated with PUBG MOBILE to host esports events across key markets in the Middle East, South Asia, Central Asia, and Europe, including leading the PMSL championship team to debut on New York’s Times Square. In 2025, the partnership expanded further into Latin America and Africa. The launch of the Africa Cup not only creates a direct pathway for local players to compete on the world’s top stage but also demonstrates the continued advancement of both parties’ global strategic vision.

Following a series of qualifiers and group stages, top teams have advanced and will now face off in Kenya for the championship title. With a total prize pool of USD $8,000, the winning team will claim USD $2,000 and earn direct qualification to the 2025 PUBG MOBILE Global Championship (PMGC) — representing a pivotal leap from regional competition to the international stage.

Setting global standards for professional esports and driving African esports toward a new milestone.

As the official tournament device, the Infinix GT 30 Pro delivers a professional esports experience through flagship-grade hardware and deeply optimized gaming performance. The device features a high-performance processor, a high-refresh-rate AMOLED display, and official support for PUBG MOBILE at 120 frames per second (FPS). Whether in the fast-paced intensity of FPS battles or the sustained demands of Multiplayer Online Battle Arena (MOBA) gameplay, the GT 30 Pro ensures the stability and responsiveness required by international tournament standards. This reflects the GT Series’ “Born for Gaming” DNA and underscores Infinix’s continued commitment to advancing professional esports technology.

Tony Zhao, Chief Executive Officer of Infinix shared, “Esports is becoming an integral part of culture and lifestyle for the younger generation. Through our partnership with PUBG MOBILE, we are not only creating a professional tournament experience for esports talent across Africa, but also helping them overcome geographical boundaries and step onto the global stage. By harnessing innovative technology and a diverse ecosystem, Infinix is committed to empowering growth and advancing the sustainable development of the regional esports landscape.”

“Partnering with Infinix to launch this landmark tournament in Africa is a major step forward for the region’s esports landscape. Africa’s competitive gaming scene is rising rapidly, and the 2025 PUBG MOBILE Africa Cup will serve as a vital bridge between local talent and the global stage. We look forward to seeing more local talents showcase their skills internationally,” added Brian, Head of Esports Publishing for PUBG MOBILE Africa.

Expanding the Esports Experience

Beyond the competition itself, Infinix will host a Gaming Fan Festival during the Africa Cup, featuring cheer squad performances, esports open days, a 360-degree fan stage, PUBG-themed cosplay, and an online lucky draw offering fans the chance to win a trip to Thailand to watch a live tournament. These activities aim to celebrate esports culture, enhance fan engagement, and bring the brand closer to its community.

The 2025 PUBG MOBILE Africa Cup marks a milestone for African esports on the global stage. Through ongoing collaborations with PUBG MOBILE across MENA, CSA, Africa, Latin America, Turkey, and Europe, Infinix reinforces its commitment to the global esports ecosystem. Powering the tournament with the Infinix GT 30 Pro, the brand highlights its flagship-level performance and dedication to advancing professional esports.

Looking ahead, Infinix will continue to drive product innovation and ecosystem development to support a more diverse and sustainable global esports landscape. With the GT 30 launching on September 11, the brand reaffirms its “Tech for Enjoyment” philosophy, bringing young people worldwide more creative and playful digital lifestyles.

About Infinix

Established in 2013, Infinix is an innovation-driven brand dedicated to delivering cutting-edge technology, bold design, and outstanding performance. The brand provides smart, enjoyable mobile experiences that enhance everyday life. Beyond smartphones, Infinix has expanded its portfolio to include TWS earbuds, smartwatches, laptops, tablets, smart TVs, and more—building a comprehensive ecosystem of smart devices. Currently, Infinix products are available in over 70 countries and regions worldwide, including Africa, Latin America, the Middle East, South Asia, and Southeast Asia.

For more information, please visit: http://www.infinixmobility.com/ 

About PUBG MOBILE:

PUBG MOBILE is based on PUBG: BATTLEGROUNDS, the phenomenon that took the world of interactive entertainment by storm in 2017. Up to 100 players parachute onto a remote island to battle in a winner-takes-all showdown. Players must locate and scavenge their own weapons, vehicles, and supplies, and defeat every player in a visually and tactically rich battleground that forces players into a shrinking play zone. PUBG MOBILE is co-developed by LIGHTSPEED STUDIOS of Tencent Games and KRAFTON Inc.

For more information, please visit the official PUBG MOBILE accounts on Facebook, Instagram, X, YouTube, and TikTok.

PUBG MOBILE is available to download for free on the App Store and Google Play.