COLOGNE, Germany, Aug. 29, 2025 /PRNewswire/ — Huawei successfully hosted the “Future of Gaming Salon – Germany Edition,” a strategic initiative to connect the dynamic gaming ecosystems of China and Europe. Organized by Huawei Game Center, the salon convened prominent Chinese game developers, esteemed European gaming analysts, influential Key Opinion Leaders, and Huawei’s global gaming leadership team. The event provided a vital platform to equip Chinese gaming developers with the tailored insights, innovative resources, and strategic partnerships to drive sustainable growth in the competitive European market.

Shan Xuefeng, Management Director of Consumer Cloud Service Europe Ecosystem Development & Sales, HUAWEI Consumer BG

Pathways to Success in Europe

The event dove deep into the art of localization and embracing a relaxed vibe that resonates with European players. Keynotes and panel discussions delved into critical topics such as integrated traffic strategies, deep joint operations, opportunities in mini-games, and a full-chain compliance framework to support game publishing. Huawei’s European Device Business President, Rong Tao, kicked off the event, highlighting the meteoric rise of Chinese games in recent years, which now account for 30% of Europe’s top 100 mobile titles, while challenges like diverse languages, cultural nuances, and strict GDPR regulations demand precision. To empower developers in overcoming these challenges, Huawei has built a sophisticated and deeply localized support infrastructure. This includes the Aspiegel subsidiary in Ireland, dedicated to supporting game services and addressing European compliance requirements, a localization operational center in Madrid covering 90% of the region’s major languages, and a comprehensive compliance hub in Dublin staffed by over 100 experts providing end-to-end support in cybersecurity, privacy protection, and regulatory adherence. Through enhanced localization services spanning channel expansion, content adaptation, and compliance assurance, Huawei is committed to helping gaming partners seize new opportunities and achieve sustainable growth in Europe’s dynamic market.

Salon Highlights: A Convergence of Visionaries

The event convened a distinguished lineup of industry leaders and creative pioneers, uniting prominent Chinese game developers like Tencent, eFun, NetEase Games, NEOCRAFT, and Nuverse. The Director of European Cloud Service Ecosystem Development and Sales

Shan Xuefeng, delivered a keynote on Embracing Europe’s Gaming Growth Opportunities, spotlighting the region’s mature yet highly competitive market where strategy and RPG games thrive. Huawei’s localization capabilities were prominently featured, highlighting high-conversion channels on HUAWEI AppGallery, partnerships with more than 500 influential KOLs, and an active 50,000+ member player community that strengthens long-term engagement. Beyond digital efforts, Huawei enhanced brand visibility through immersive activations at its flagship stores and dynamic esports events.

Partner Insights: Navigating Regional Preferences and Building Evergreen Success

Partner sharing sessions also illuminated key strategies for adapting to regional tastes and achieving sustained success in the European market. NEOCRAFT, a key partner for Chinese game companies venturing overseas, provided valuable insights into the preferences of European players, noting that European audiences tend to value individuality and prefer PVE-oriented experiences, contrasting with the high-density content acceptable among Chinese audiences. Other leading European gaming companies such as King, Gameloft and Nexters also took the spotlight, emphasizing the importance of personalized gameplay, strengthening community interconnections, and exploring diverse direct-to-consumer outreach channels.

Why Europe Chooses Huawei for Gaming Growth

Europe’s gaming industry is a vibrant hub of innovation, with a diverse player base and a growing demand for high-quality mobile games. Leveraging extensive global presence, Huawei Game Center operates in over 170 countries and regions, delivering exceptional gaming experiences to more than 260 million players worldwide. Among the top 30 Chinese gaming companies expanding overseas, 28 have joined the Huawei Mobile Services overseas gaming ecosystem, collaborating to unlock new opportunities and shape the future of the global gaming market. From Madrid’s localization hub to Dublin’s compliance expertise, Huawei’s years of presence in Europe—bolstered by its leadership in wearables, tablets, and flagship devices—creates a dynamic ecosystem where developers thrive.

HONG KONG, Aug. 28, 2025 /PRNewswire/ — The Hong Kong Jockey Club in partnership with international brand XIX Entertainment announced the first new member of global pop group Now United from Hong Kong, China in a media unveiling at Tai Kwun today (28 August). The new member, Ariel Tsang, delivered her debut performance with the group, showcasing the talent of Hong Kong’s younger generation. It marks the culmination of a months-long search to find a new member of Now United that consisted of auditions, Hollywood-level training and intensive bootcamps.

It was back in May this year that the Club announced a strategic partnership with XIX Entertainment. Their first major initiative was to bring Now United to Hong Kong for a talent search, providing a once-in-a-lifetime opportunity for young local talent to perform on a global stage.

Tsang becomes Now United’s first-ever member from Hong Kong, China. Born in the city, she brings extensive stage experience as a home-grown singer, rapper and dancer and has garnered attention for her musical talent and youthful energy. Her proficiency in Cantonese, English and Putonghua enables her to collaborate with group members and communicate with audiences from around the world, showcasing her abilities and creativity. She provides a bridge that connects Hong Kong’s new generation of talent to the world stage.

Dennis Hau, Executive Director, Customer Strategy, Insights and Innovation of The Hong Kong Jockey Club, highlighted the Club’s aspiration to become a global sports entertainment brand, beginning with its partnership with XIX. “This collaboration will deliver attractive world-class racing and entertainment experiences for local residents and tourists, encouraging them to experience the magic when horse sports meet top-class entertainment,” he said. “The Club has long been committed to youth and talent development, and this once-in-a-lifetime opportunity provides young local talent with world-class training. We look forward to Now United’s new Hong Kong, China member helping to promote tourism in Hong Kong and take local horse racing events to the world.”

Asian superstar Aaron Kwok attended the media unveiling in his capacity as “HKJC’s Rising Stars Ambassador” to nurture promising local talent and encourage young people to follow their dreams. He is a well-known proponent of encouraging performers and artists to shine on the stage, in keeping with the Club’s commitment to youth and talent development.

Being a horse owner with a love of horses, Kwok praised the Club for its contributions to the betterment of society over the years. He noted it has made Hong Kong synonymous with world-class racing while also supporting countless charitable and community projects locally and internationally. He praised the Club’s commitment to youth and talent development, and expressed the hope that this once-in-a-lifetime Now United initiative would inspire Hong Kong youths to show their passion and talent to the world.

Internationally renowned entertainment producer, sports promoter and XIX founder Simon Fuller praised the Club’s innovative vision of combining world-class sports and entertainment, noting Now United complements the dynamic energy of Hong Kong perfectly. He hoped the group’s new Hong Kong member would showcase their optimism and resilience to shine on the world stage.

The collaboration between the Club and XIX also features Masterclass workshops from industry-leading professionals at XIX Entertainment’s Academy of Pop, with tutors including world-class dancer and choreographer Nicky Andersen and renowned vocal coach Berkley The Artist.

During their stay in Hong Kong, members of Now United will shoot a reality YouTube Series and music videos, sharing positive stories about Hong Kong and Hong Kong racing with their millions of fans worldwide across multiple platforms.

The group is due to embark on a world tour in November featuring stops in Portugal and Brazil, before returning to Hong Kong in December to perform live at the Club’s racecourses including at the LONGINES Hong Kong International Races. To learn more about Now United’s activities in Hong Kong and the Club’s entertainment initiatives, please visit and follow @hkjcentertainment on Instagram.

Click the link below to rewatch the event:

https://www.youtube.com/live/24xohmpJaVQ

Simon Fuller and XIX Entertainment

Simon Fuller, producer, creator and entrepreneur, is the founder of XIX Entertainment. He has imagined and executed a number of game-changing entertainment properties, engaging audiences across the world and generating billion revenues in the process. His ideas and businesses have disrupted convention, defined the times and empowered artists to achieve their ambitions. He was the inspiration behind the Spice Girls, the creator of the American Idol global TV franchise, the partner of David and Victoria Beckham and the guidance behind sporting legends Andy Murray and Lewis Hamilton, extraordinary singers Annie Lennox and Amy Winehouse and other award-winning projects with entertainment icons Jennifer Lopez and Michael Caine. Today, his company XIX Entertainment is an ever-evolving force of creativity and innovation in music, tech, film and fashion.

HANOI, Vietnam, Aug. 28, 2025 /PRNewswire/ — JuCoin, the world’s first service-driven cryptocurrency exchange, announced significant progress in its Vietnam market expansion following productive discussions with senior Vietnamese government officials, including representatives from the Vietnam Internet Association and the Ministry of Information and Communications.

The meetings, led by JuCoin’s Chief Product Officer and Head of Marketing and Branding, focused on presenting JuCoin’s comprehensive blockchain infrastructure solutions and exploring pathways for compliant crypto exchange operations within Vietnam’s evolving regulatory landscape.

Strategic Infrastructure Presentation

During the discussions, JuCoin outlined its white-label exchange technology architecture and demonstrated how its service-driven platform could support Vietnam’s digital economy development goals. The presentation highlighted JuCoin’s proven track record serving over 50 million users globally and its comprehensive ecosystem including JuChain Layer 1 blockchain infrastructure.

“Vietnam represents one of Southeast Asia’s most dynamic digital economies, with tremendous potential for blockchain innovation,” said JuCoin’s Chief Protocol Officer. “Our discussions with Vietnamese officials have been extremely productive, focusing on how JuCoin’s infrastructure can contribute to the country’s fintech development while maintaining full regulatory compliance.”

Vietnamese officials, including representatives working closely with Vu Hoang Lien, Chairman of the Vietnam Internet Association, provided positive feedback on JuCoin’s technological approach and offered constructive guidance on adapting the platform to serve Vietnamese market needs effectively.

Comprehensive Regulatory Approach

The discussions emphasized JuCoin’s commitment to working within Vietnam’s regulatory framework, with particular attention to:

• Compliance Infrastructure: JuCoin’s white-label technology includes built-in compliance tools designed to meet local regulatory requirements
• Economic Benefits: Presentation of how blockchain infrastructure can support Vietnam’s digital transformation goals
• Technology Transfer: Opportunities for knowledge sharing and local capacity building in blockchain technologies
• Risk Management: Robust security protocols and user protection mechanisms aligned with Vietnamese financial regulations

“We’re approaching the Vietnamese market with deep respect for local regulations and a genuine desire to contribute positively to the country’s digital economy,” explained JuCoin’s Head of Marketing and Branding. “Our white-label solutions are designed to be flexible and compliant with diverse regulatory environments.”

Expanded Government Engagement

Following the positive initial reception, JuCoin subsequently presented to additional Vietnamese government departments, including:

• Ministry of Science and Technology (Deputy Minister level)
• State Securities Commission representatives
• Ministry of Finance officials
• Additional regulatory stakeholders

These expanded discussions focused on specific implementation pathways and regulatory collaboration opportunities that could establish Vietnam as a key market for JuCoin’s Southeast Asian expansion, with officials expressing continued interest in the platform’s technological capabilities and compliance-focused approach.

Vietnam’s Blockchain Potential

Vietnam’s growing digital economy and tech-savvy population make it an attractive market for blockchain innovation. The country has shown increasing openness to cryptocurrency regulation, with recent policy developments suggesting a more structured approach to digital asset governance.

JuCoin’s entry strategy emphasizes collaboration with local authorities and compliance with emerging regulations, rather than operating in regulatory gray areas. This approach aligns with Vietnam’s stated goals of fostering fintech innovation while maintaining financial system stability.

Regional Expansion Strategy

The Vietnam discussions represent part of JuCoin’s broader Southeast Asian expansion strategy, which includes established operations in multiple regional markets and partnerships with local institutions. The company’s service-driven approach emphasizes working with regulators and local stakeholders to ensure sustainable, compliant growth.

“Southeast Asia represents the future of global crypto adoption, and Vietnam is a crucial piece of that puzzle,” noted the Chief Protocol Officer. “We’re committed to building long-term partnerships that benefit both Vietnamese users and the broader regional blockchain ecosystem.”

About JuCoin

Founded in 2013 and rebranded in 2024, JuCoin operates as the world’s first service-driven cryptocurrency exchange. The comprehensive ecosystem includes JuChain Layer 1 blockchain, JuGame entertainment, JuOne smartphones, and JuCoin Labs innovation hub, serving over 50 million users across 30+ countries.

SPOKANE, Wash., Aug. 28, 2025 /PRNewswire/ — TWOPAGES Curtains, a provider of high-quality, stylish custom window treatments, has revealed the six standout finalists of the TWOPAGES X Design Contest 2025, highlighting the power of co-creation in shaping the future of home aesthetics. These designs, now entering the co-development phase with the brand, reflect not only artistic vision but also the value of collaboration between emerging talent and global platforms.

The selected works span cultures, eras, and inspirations, each one demonstrating a unique approach to pattern design.

Sabrina Ramkhelawan‘s submission drew inspiration from Southern California’s multicultural landscape, blending historical traditions with contemporary living. Judges noted that her take on block printing had broad appeal and carried a distinctive freshness.

Rebecca Hughes contributed the Heritage Edit, a nostalgic collection that drew inspiration from vintage craftsmanship and the quiet charm of hand-touched artistry.

Leah Nicole Designs‘ entry was a celebration of the natural world, incorporating motifs of bees, hydrangeas, daisies, and intricate leaves. The detail and vibrancy of her work underscored the design’s role in honoring everyday beauty.

Kim Morrow drew attention with Western Plaid and Prairie Echo. The first reimagines a familiar motif through tonal layering and subtle woven effects, while the latter reflects the growing appetite for freeform design. Jurors praised her plaids as among the strongest in the competition, while also noting the importance of cultural sensitivity in motif selection. The color palette, described as rich and distinctly Modern Americana, further distinguished her submission.

Kate Frost‘s Dragonflies & Water Lilies captured the shimmering ephemerality of a summer river walk through delicate block printing, paying homage to nature’s fleeting beauty.

Jyll Mackie presented a modern interpretation of Indian block prints, weaving stripes into an earthy, organic palette. Her work stood out for its ability to balance tradition with contemporary sensibility.

A Global Contest Turning Creativity into Market-ready Designs

The TWOPAGES X Design Contest 2025 itself was conceived as part of TWOPAGES’s 10th anniversary, underscoring the company’s long-standing commitment to quality and innovation while embracing a more collaborative model. Open to all and free to enter, the competition respected the rights of its creators while offering them the opportunity to see their designs transition from concept to production.

The judging panel brought credibility and expertise to the process.

Among the 2025 jurors were Bonnie Christine, an internationally recognized surface pattern designer and educator, and Hema Persad, founder of Sagrada Studio and a celebrity interior designer known for weaving cultural influences into modern interiors. Each entry was reviewed through a weighted system that balanced innovation, market potential, and production feasibility.

Beyond monetary recognition, finalists will gain exposure through TWOPAGES’s extensive platforms, including features across digital channels and international press. The six winning designs, along with a Public Favorite, will transition into market-ready products, delivering not only creative visibility but also tangible commercial outcomes for their creators.

“For TWOPAGES, the contest demonstrates the value of cross-border creativity and the possibilities of co-design as a development model,” said Ray Chen, Founder of TWOPAGES. By integrating designers into the process, the brand highlights an evolving ecosystem where diverse talent and commercial platforms converge.

Looking ahead, the contest’s journey continues with an offline celebration scheduled for late October. The event will bring together designers, media, and industry partners, offering a glimpse into prototypes and mood boards that preview what lies ahead. Later in the year, the co-design collection born from this contest will be officially launched for the fall and winter season, marking both a commercial milestone and a symbolic start to TWOPAGES’s next decade.

About TWOPAGES Curtains

Founded in 2015 with a mission to revolutionize the window treatment industry, TWOPAGES Curtains has become a leader in providing high-quality, customizable solutions that simplify the shopping experience. With a focus on transparency, innovation, and customer satisfaction, TWOPAGES continues to set the standard for excellence in the industry.

Stay updated with TWOPAGES’ latest information. Please visit：

Website: https://twopagescurtains.com/
Instagram: https://www.instagram.com/twopagescurtains/   

Strategic collaboration will streamline onboarding for financial institutions and strengthen access to Mastercard Move, Mastercard’s portfolio of money movement capabilities

BENGALURU, India, Aug. 28, 2025 /PRNewswire/ — Infosys (NSE: INFY), (BSE: INFY), (NYSE: INFY), a global leader in next generation digital services and consulting, announced a strategic collaboration with Mastercard to offer financial institutions enhanced access to Mastercard Move, its portfolio of money movement capabilities.

The solution’s seamless integration with Infosys Finacle, part of EdgeVerve Systems, a wholly owned subsidiary of Infosys, will play a key role in creating an efficient pathway for financial institutions to access Mastercard Move’s cross-border capabilities in a fraction of the typical implementation time and without the intensive resourcing traditionally needed for integration projects.

Mastercard Move provides direct disbursers, banks, non-bank financial institutions and their customers with fast, secure money transfer solutions, both domestically and internationally. The portfolio of solutions reaches more than 200 countries and 150+ currencies, with access to more than 95 percent of the world’s banked population.

Pratik Khowala, EVP and Global Head of Transfer Solutions, Mastercard, said, “Through Mastercard Move’s cutting-edge solutions, we empower individuals and organizations to move money quickly and securely across borders. The strategic collaboration with Infosys provides financial institutions with easy access to these capabilities, enabling them to facilitate fast, secure and reliable cross-border payments for their customers while enhancing control of risk, operations, costs and liquidity for themselves. Together with Infosys, we’re helping financial institutions deliver the seamless digital payments experiences today’s customers expect.”

Anouska Ladds, Executive Vice President, Commercial & New Payment Flows, Asia Pacific, Mastercard, said, “Global remittances continue to grow, driven by migration, digitalization and economic development – especially across Asia, which accounted for nearly half of global inflows in 2024. To meet this demand, Mastercard invests in smart money movement solutions within Mastercard Move while expanding our network of collaborators, such as Infosys, to bring the benefits to a more diverse set of users. We are committed to identifying innovative ways to increase access and truly scale the reach of remittance services and our broader portfolio of commercial payments solutions.”

Dennis Gada, EVP and Global Head of Banking and Financial Services, Infosys, said, “Financial institutions are prioritizing advancements in digital payment systems. The frequency of daily transactions makes it a primary touchpoint with customers — and the key to building long-term loyalty. Consumers gravitate toward institutions that offer fast, secure and seamless transaction experiences. Our collaboration with Mastercard to enable near real-time, cross-border payments is designed to significantly improve the financial experiences of everyday customers.”

Sajit Vijayakumar, Chief Executive Officer, Infosys Finacle, said, “At Infosys Finacle, we are committed to inspiring better banking by helping customers save, pay, borrow and invest better. This engagement with Mastercard Move brings together the agility of our composable banking platform with Mastercard’s unmatched global money movement capabilities – empowering banks to deliver fast and secure cross-border experiences for every customer segment.”

About Mastercard

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

www.mastercard.com

About Infosys

Infosys is a global leader in next-generation digital services and consulting. Over 320,000 of our people work to amplify human potential and create the next opportunity for people, businesses, and communities. We enable clients in 59 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer clients, as they navigate their digital transformation powered by cloud and AI. We enable them with an AI-first core, empower the business with agile digital at scale and drive continuous improvement with always-on learning through the transfer of digital skills, expertise, and ideas from our innovation ecosystem. We are deeply committed to being a well-governed, environmentally sustainable organization where diverse talent thrives in an inclusive workplace.

Visit www.infosys.com to see how Infosys (NSE, BSE, NYSE: INFY) can help your enterprise navigate your next.

About Infosys Finacle

Finacle is an industry leader in digital banking solutions. We are a unit of EdgeVerve Systems, a wholly-owned product subsidiary of Infosys (NSE, BSE, NYSE: INFY). We partner with emerging and established financial institutions to help inspire better banking. Our cloud-native solution suite and SaaS services help banks engage, innovate, operate, and transform better to scale digital transformation with confidence. Finacle solutions address the core banking, lending, digital engagement, payments, cash management, wealth management, treasury, analytics, AI, and blockchain requirements of financial institutions. Today, banks in over 100 countries rely on Finacle to help more than a billion people and millions of businesses to save, pay, borrow, and invest better. For more information, visit www.finacle.com.

Safe Harbor

Certain statements in this release concerning our future growth prospects, or our future financial or operating performance, are forward-looking statements intended to qualify for the ‘safe harbor’ under the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results or outcomes to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding the execution of our business strategy, increased competition for talent, our ability to attract and retain personnel, increase in wages, investments to reskill our employees, our ability to effectively implement a hybrid work model, economic uncertainties and geo-political situations, technological disruptions and innovations such as artificial intelligence (“AI”), generative AI, the complex and evolving regulatory landscape including immigration regulation changes, our ESG vision, our capital allocation policy and expectations concerning our market position, future operations, margins, profitability, liquidity, capital resources, our corporate actions including acquisitions, and cybersecurity matters. Important factors that may cause actual results or outcomes to differ from those implied by the forward-looking statements are discussed in more detail in our US Securities and Exchange Commission filings including our Annual Report on Form 20-F for the fiscal year ended March 31, 2025. These filings are available at www.sec.gov. Infosys may, from time to time, make additional written and oral forward-looking statements, including statements contained in the Company’s filings with the Securities and Exchange Commission and our reports to shareholders. The Company does not undertake to update any forward-looking statements that may be made from time to time by or on behalf of the Company unless it is required by law.

HONG KONG, Aug. 28, 2025 /PRNewswire/ — Newborn Town Inc., a leading global social entertainment company, released its interim results for the first half of 2025. Fueled by explosive growth in social networking and innovative businesses, alongside enhanced AI integration, the Group achieved impressive results in the first half, with total revenue increasing by 40.0% year-on-year and profit attributable to the owners of the Company surging by 117.8% year-on-year.

Regarding the performance of its business segments, the social networking segment remained the Group’s primary revenue driver. New products such as TopTop continued to perform strongly, while flagship products like MICO and YoHo maintained stable profit contributions. The innovative business saw a robust 70.5% year-on-year revenue growth, driven by quality games and social e‑commerce.

The MENA region, recognized as one of Newborn Town’s key markets, continued to unlock huge business potential for the first half. Its core social products achieved over 60% YoY growth in business scale during this period.

Robust Growth across Financial Metrics boosted by “Social + Innovation” Dual Engines

For the six months ended 30 June 2025, the Group achieved revenue from contracts with customers of RMB 3,181 million, representing a year-on-year increase of 40.0%. Gross profit reached RMB 1,775 million, up 55.6% year-on-year. Profit attributable to equity shareholders of the company was RMB 489 million, reflecting an impressive 117.8% year-on-year increase. Adjusted EBITDA totaled RMB 646 million, demonstrating a 44.0% year-on-year growth.  

The social networking business continued its steady expansion, generating revenue of RMB 2,834 million, up 37.0% year-on-year. In particular, the gaming-oriented social networking platform TopTop delivered exceptional results, with revenue growth exceeding 100%. Meanwhile, profits for TopTop grew by over 100% year-on-year.

Notably, TopTop’s monthly recharge amount has surpassed US$10 million for the first half, making it the company’s third product to reach this milestone. This achievement not only reflects Newborn Town’s strength in executing its core strategy of replication but also highlights the significant opportunity in cultivating a ‘bush-like’ product portfolio globally.

Revenue from the innovative business segment reached RMB 347 million, representing a year-on-year increase of 70.5%. The flagship games including Alice’s Dream: Merge Games entered a phase of long-term operation, steadily contributing to the company’s profit. Meanwhile, the social e-commerce platform, Heer Health, achieved profit growth of over 100% year-on-year, further consolidating its leading position in the HIV prevention and sexual health services sectors.

Rooted in the Middle East while Expanding Globally: MENA Market’s Business Scale Surges Over 60%

The MENA region continued to serve as a strategic market for Newborn Town and unlocked strong commercial potential in the first half of 2025. According to the announcement, the business scale from the Group’s core social networking products in the MENA region surged over 60% year-on-year in the first half of 2025, sustaining the strong growth momentum established in 2024.

This success underscores the Group’s long-term commitment to the MENA region and the effectiveness of its refined operational strategies, further reinforcing its leadership in local markets. With multiple flagship products leading their respective categories, the Group is steadily advancing toward its strategic goal of complete market penetration in the MENA region.

Newborn Town’s global business strategy continues to evolve, with its social networking business primarily focused on the MENA and SEA regions, while its quality games portfolio targets developed markets such as North America, Japan, and South Korea.

The first half of 2025 has been marked by both opportunities and challenges across global markets. In this context, Newborn Town’s steady growth highlights the foresight and resilience of its “bush-like” strategy, further demonstrating the company’s strong ability to achieve sustainable and organic growth.

Deeper AI Integration Fuels Sustainable Business Growth

In the first half of 2025, Newborn Town further integrated AI into its business operations, accelerating R&D efficiency, enhancing operational precision, and significantly improving the user experience of its social apps while optimizing the overall social ecosystem.

AI also played a vital role in strengthening the Group’s risk management system in its platforms, fostering a healthy social environment. This has a positive impact on strengthening user trust and satisfaction, improving new user acquisition, and enhancing overall user retention.

In addition to its AI integration efforts, Newborn Town has actively pursued the development of AI-powered products. In the first half of 2025, the company launched Aippy, an AI-driven no-code community that enables users to easily build websites, mini-games and other creative content, as well as interact with one another. Designed for users without programming backgrounds, Aippy is currently available on iOS.

Over the past years, Newborn Town has continued to upgrade its globalization strategy. Following the establishment of its regional headquarters in Riyadh in 2024, the Group officially opened its global headquarters in Hong Kong in June 2025.

Looking forward, by leveraging the pivotal role of its Hong Kong global headquarters, Newborn Town will collaborate closely with its global R&D and operation centers to scale its business and create positive emotional value to users worldwide.