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AUPU’s ARCHIDEX 2025 Triumph: Redefining Home Comfort in SE Asia

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KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 22 July 2025 – ARCHIDEX 2025 wasn’t just an exhibition—it was a statement. AUPU, a global leader in home comfort tech, solidified its position as an innovator at the 24th edition of Kuala Lumpur’s premier architecture and design show, with a showcase that underscored its strategic focus on solving regional lifestyle pain points.

AUPU’s ARCHIDEX 2025 Triumph: Redefining Home Comfort in SE Asia

The brand’s success hinges on three key pillars: functionality, wellness, and localization. Take the Beauty Fan & Heater: beyond heating and ventilation, its integration of infrared therapy taps into rising consumer demand for “wellness-at-home” solutions, blending utility with self-care—a trend resonating strongly across urban Southeast Asia.

In humid markets like Malaysia, the Cloth Dryer addressed a critical gap. Its ceiling-mounted design, UV sterilization, and rapid drying capabilities directly solve moisture-related challenges, aligning with local needs for space efficiency and hygiene. Attendees—from architects to homeowners—praised its ability to merge practicality with regional relevance, a hallmark of AUPU’s market positioning.

The Central Kitchen Air Conditioner further demonstrated this approach. Traditional ACs struggle in kitchens due to grease and heat, but AUPU’s specialized design—with targeted airflow and durable components—reimagines cooking spaces as comfortable, usable areas. This innovation reflects a deep understanding of how families live: kitchens aren’t just for cooking; they’re social hubs.

Technologically, AUPU’s edge lies in seamless integration. AI-powered temperature regulation, motion-sensing ventilation, and smart energy management aren’t add-ons—they’re core to the user experience. These features don’t just boost performance; they reduce operational hassle, a key differentiator in a crowded market.

Looking ahead, AUPU’s upcoming Kuala Lumpur flagship store (S-01-05, D’Rapport Ampang) signals more than expansion—it’s a commitment to accessibility. By moving from exhibition halls to a physical retail hub, the brand bridges the gap between innovation and adoption, making premium comfort tech tangible for Malaysian households.

In short, ARCHIDEX 2025 wasn’t just a win for AUPU—it was proof that home comfort, when rooted in local needs and smart tech, can redefine how we live.

Hashtag: #AUPU

The issuer is solely responsible for the content of this announcement.

Agoda launches first-ever brand campaign in Singapore with AI-powered commercials

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SINGAPORE, July 22, 2025 /PRNewswire/ — Digital travel platform Agoda launched its first-ever brand campaign in Singapore, centred around an AI-powered commercials that spotlights the company’s flights offering in Singaporean fashion.

Building on the success of Agoda’s previous AI-led activations in India, this latest campaign leverages cutting-edge AI video generation platforms like Google Veo, Runway, and Kling AI to produce a film that spotlights the value of booking flights on Agoda’s platform, but with a distinctly Singaporean touch. Aside from the in-house ideation and voice-over recording, all the visual elements of the creative were created using the latest generative AI technology.

“Singapore, Agoda’s home base and a global aviation hub, couldn’t be a better place to kick off our flights-focused campaign,” said Matteo Frigerio, Chief Marketing Officer at Agoda. “Agoda has long been synonymous with amazing accommodation deals, and now, with our first-ever brand campaign in Singapore, we’re turning the spotlight on our incredible airfare offers. Powered by cutting-edge generative AI, we’re showing travellers that Agoda is the ultimate destination for innovation and unbeatable value, all starting right here in Singapore!”

The AI-powered commercial videos are live now on digital channels YouTube and Meta. The campaign is supplemented by a multi-channel social media strategy that spans YouTube, Meta, and TikTok. The campaign highlights Agoda’s great value flight deals, with flights from Singapore starting at just SGD 39.

The commercials are now live and can be viewed here and here.

Singapore Airlines Enhances Customer Experience Analytics with Qualtrics

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SINGAPORE, July 22, 2025 /PRNewswire/ — Qualtrics, the leader and creator of the experience management category, today announced that Singapore Airlines (SIA) is using its solutions to enhance its collection, processing, and analysis of customer responses, enabling deeper insights across multiple feedback channels.

The three-year agreement supports SIA’s efforts to better understand customer concerns and preferences through research, data analytics, and artificial intelligence (AI). This approach allows SIA to gather comprehensive customer experience data across multiple channels, helping identify evolving preferences and address concerns across various touchpoints.

“Singapore Airlines uses Qualtrics’ text analytics to process and analyse customer feedback from multiple channels. By integrating advanced analytics with our customer experience strategies, we can better understand our customers’ evolving expectations, address their needs more effectively, and enhance their end-to-end journey with Singapore Airlines,” said Melvin Ng, Vice President of Customer Experience at Singapore Airlines.

SIA is also exploring how to leverage Qualtrics’ GenAI capabilities to enhance analysis of open-ended customer feedback. This would help the airline extract more meaningful insights from written comments and suggestions to improve the customer travel journey.

“Companies that deliver great experiences build deeper relationships with their customers, and today’s market leaders are proven to have made this a greater priority over the last three years,” said Brad Anderson, President at Qualtrics. “As consumer feedback habits evolve, thousands of leading organisations across the world, including Singapore Airlines, are using Qualtrics to understand and improve their customer experience with omnichannel insights captured across the customer journey. These rich insights provide companies with intelligence and capabilities they need to win now and in the coming era of agentic AI,” Anderson concluded.

About Singapore Airlines
The Singapore Airlines (SIA) Group’s history dates to 1947 with the maiden flight of Malayan Airways. The airline was later renamed Malaysian Airways and then Malaysia-Singapore Airlines (MSA). In 1972, MSA split into Singapore Airlines and Malaysian Airline System. Initially operating a modest fleet of 10 aircraft to 22 destinations in 18 countries, SIA has since grown to be a world-class international airline group that is committed to the constant enhancement of the three main pillars of its brand promise: Service Excellence, Product Leadership, and Network Connectivity. Singapore Airlines is the world’s most awarded airline. For more information, please visit http://www.singaporeair.com 

About Qualtrics
Qualtrics is trusted by thousands of the world’s best organizations to power exceptional customer and employee experiences that build deep human connections, increase customer loyalty, boost employee engagement, and drive business success. Our advanced AI and specialized Experience Agents allow businesses and governments to proactively interact with customers and employees in personalized ways across every channel and touchpoint, respond in-the-moment to fix or improve experiences, and stay across the latest market trends and opportunities.

Contact: Tahra De Souza Lane, press@qualtrics.com

Italian Premium Fashion-Sport Brand Hydrogen Enters China Market in Partnership with BranDNA

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SHANGHAI, July 22, 2025 /PRNewswire/ — BranDNA announced a strategic partnership with CREAS F&C to launch the Italian premium sportswear brand Hydrogen in China. The signing ceremony was held at CREAS Group’s headquarters in Seoul.

Italian Premium Fashion-Sport Brand Hydrogen Enters China Market in Partnership with BranDNA
Italian Premium Fashion-Sport Brand Hydrogen Enters China Market in Partnership with BranDNA

This collaboration marks a timely entry into China’s rapidly growing outdoor sports market, reflecting Hydrogen’s strategic alignment with evolving local consumer trends.

Founded in 2003 by fashion designer Alberto Bresci, Hydrogen is known as Italy’s first premium performance sportswear brand. The brand merges high fashion with professional sports functionality, becoming a “secret weapon” for elite athletes. Known for its iconic skull logo and bold designs, the brand embodies individuality and a rebellious spirit, appealing to those who reject mediocrity, and embrace an avant-garde aesthetic.

BranDNA will implement localized innovations for the brand to seize the China opportunity. James Chen, CEO of BranDNA, stated: “This is the ideal timing for Hydrogen to enter China. Chinese consumers are demanding greater personalization and fashion sense in outdoor and sportswear, and Hydrogen perfectly meets this demand.” Chen emphasized, “We are not just introducing Hydrogen products; we are bringing a lifestyle revolution to the new generation seeking identity, offering cutting-edge outdoor apparel for both city life and the outdoors.”

BranDNA and its predecessors have represented over 40 global brands in China. The current brands include Body Glove, Dakine, 7 For All Mankind, BCBGMAXAZRIA, Ben Sherman, Porsche Design, Bric’s, and Borghese.

According to the “2024 Sports & Outdoor Industry White Paper” by Xiaohongshu (RED), the rise of fashionable sports-outdoor gear is among the top five trends shaping the industry in China, with products increasingly blending into everyday lifestyles. Hydrogen’s trekking line enables consumers to embrace refined ‘quiet outdoor’ Gorpcore styles that resonate with global fashion movements. Meanwhile, the Active Outdoor collection, tailored for trail running, represents the brand’s most energetic and performance-driven offering.

Mr. Harry Woo, Senior Vice President of CREAS F&C stated, “BranDNA’s strong track record in developing premium fashion and lifestyle sports brands in China, such as Roberto Cavalli, Nike 360, and Nike Golf, made them the ideal strategic partner for Hydrogen. “

The spokesperson added, “With a trusted partner like BranDNA, we’re confident this collaboration will not only drive Hydrogen’s growth in China but also support its broader global expansion.”

Hydrogen’s official China launch is set for Spring/Summer 2026.

About BranDNA 

BranDNA supports international fashion and beauty brands entering China with end-to-end management across retail, wholesale, product development, marketing, HR, and back-office operations. With a strong network of licensees, distributors, landlords, and third-party partners, BranDNA offers a full-service platform for brands expanding into China and Southeast Asia.

About Hydrogen

Founded in Padua, Italy, in 2003, Hydrogen is known for its bold concepts and innovative approach to performance fashion. Building on its strong sports DNA and heritage, the brand is redefining active-outdoor wear with a focus on enhancing the global outdoor experience. Acquired by CREAS F&C Group in 2022, Hydrogen now has a presence in 25 countries worldwide.

Bayes Market Launches New Social Prediction Platform, Transforming Human Insight into Tradable Asset

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HONG KONG, July 22, 2025 /PRNewswire/ — Bayes Labs team announces the official launch of Bayes Market, a next‑generation global prediction market based in Asia. Bayes Market converts future events into structured financial contracts, offering professionals and mass population a groundbreaking tool to hedge and trade.

In an era marked by AI, deglobalization, and geopolitical uncertainty, Bayes Market opens a fresh arena beyond traditional asset—a platform where insights about the future can be priced, traded, and monetized.

Trading on Probability, Filling Gaps in Traditional Finance

Bayes Market operates as a prediction market not relying on a single underlying asset, but around information. Users of prediction market trade on probabilities of events from geopolitics, climate to K-pop group comebacks base on their own believes.

Each contract’s price reflects the market’s collective assessment of an event’s probability. Instead of forcing investors to hedge indirectly via ETFs or options, Bayes Market offers a direct hedge on the event itself, addressing a critical blind spot. Users can turn tomorrow’s uncertainty into today’s actionable trade, in a granular way.

Asian Dynamic Meets AMM

Bayes Market employs an Automated Market Maker (AMM) to deliver low‑slippage, high‑transparency trading experience. At the same time, the platform focuses on long‑tail events, making prediction approachable, diverse, and culturally relevant especially in Asia.

The team believes that everyone should be able to trade and create events that of their own interest. Bayes Market covers entertainment, pop culture, and social issues beyond macroeconomics and politics, embedding prediction in our daily lives. This unlocks the mass market adoption beyond crypto users.

Decentralized Market Creation

Bayes Market will soon let users initiate their own prediction events, whether it is a dating reality show or inflation. This challenges the existing paradigm where centralized institutions define tradable markets, turning prediction markets into a grassroots catalyst of shared reality. Stay tuned for Bayes Market’s next version update.

An Ecosystem for a ‘Cognition‑as‑Value’ Market Economy

Bayes Market is now officially launched, supporting Bayes Points and USDC, with Points incentive programs. The platform invites data providers, content platforms, communities, and Web3 innovators to co‑create an ecosystem where cognition itself becomes a new type of value.

About Bayes Market

Bayes Market is founded by a cross‑disciplinary team specializing in market design, digital media, algorithmic modeling, and decentralized finance, dedicated to building a fairer and smarter information market.

Official Website: https://bayes.market

Contact: Chengcai Ji, info@bayeslabs.tech 

Omnicom Announces Formation of Omnicom Oceania, Appoints Nick Garrett as CEO

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  • Move aligns all Omnicom operations in ANZ under single leadership 
  • New operating model enables group to drive growth through upstream strategy, innovation and a cohesive experience 

SYDNEY, July 22, 2025 /PRNewswire/ –– Omnicom (NYSE: OMC) today announced the formation of Omnicom Oceania. The move aligns all Omnicom’s practice areas across Australia and New Zealand including market leading media and creative agencies, PR, performance marketing, production and more under a unified leadership structure.

It reflects Omnicom’s commitment to flexibility, innovation, and deep specialization, adapting to an ever-changing landscape and ensuring it delivers the best fit solution for clients. Tapping into Omnicom’s significant investment in its Omni platform, Omni AI tools and more, the group has already redefined the market by building high-performance orchestration models such as +61 for Telstra and Smith Street for Coles.

“Increasingly, clients in this market are looking for deep specialism and seamless integration. Recent Forrester wave reports have proven that Omnicom is the unrivalled leader across key marketing specializations. We have successfully deployed these specializations with many leading clients in the market, and this organisational shift accelerates our ability to deliver this model to more clients across the region,” said John Wren, Omnicom Chairman and CEO.

Omnicom Oceania will be led by Nick Garrett as CEO. In his new role, Garrett will collaborate closely with brand agency leaders to deliver integrated solutions and a more seamless experience for Omnicom’s clients and their customers.

Garrett returns to Omnicom after 4 years at Deloitte Digital where he joined as a Brand & Creative Partner in 2021. Within his first year he joined the Global Leadership team, later becoming Global CMO. Locally and internationally, he drove upstream consulting services at the intersection of creativity, technology and transformation. Before Deloitte, Garrett spent almost a decade leading BBDO agencies, Clemenger and Colenso and, prior to that, worked at TBWA in Sydney and LA.

Garrett said, “My time in the consulting world showed me just how big the opportunity is to add creative problem solving and brand thinking further upstream into business strategy, and how agencies can positively influence more of the customer eco-system beyond marketing and comms. There is a huge amount of white space to grow into, and I am absolutely thrilled to be returning to the Omnicom family to continue to drive growth at an accelerated pace.”

Wren continued, “We have the advantage of best-in-class capabilities and talent across practice areas, built on the foundations of world-leading data, AI, technologies and tools. Nick’s deep knowledge of Omnicom and his advisory experience make him the ideal leader to orchestrate these capabilities and drive the growth ambitions of our clients.”

The move will see Garrett reporting into Wren, and the changes are effective immediately.

About Omnicom
Omnicom (NYSE: OMC) is a leading provider of data-inspired, creative marketing and sales solutions. Omnicom’s iconic agency brands are home to the industry’s most innovative communications specialists who are focused on driving intelligent business outcomes for their clients. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing and other specialty marketing services to over 5,000 clients in more than 70 countries. For more information, visit www.omnicomgroup.com.

Hong Kong Men Prioritise Tech Over Health, New Study Reveals

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AXA Global Healthcare study highlights worrying gaps in how men prioritise their mental and physical health

HONG KONG SAR – Media OutReach Newswire – 22 July 2025 – Men in Hong Kong are significantly more likely to prioritise repairing a device or resolving a banking issue than seeking help for potential signs of serious illness, a new study reveals.

The research, commissioned by AXA Global Healthcare, highlights a concerning pattern in how men respond to health issues – particularly when it comes to early action and preventative care.

While almost all respondents (95%) said they would fix a broken laptop within a week, only a third (33%) would act as quickly if they noticed potential red flags in their own health – such as unexpected changes in weight, bowel habits or a suspicious mole.

Even symptoms like unusual fatigue (just 27%) and high levels of stress (24%) failed to prompt swift action in many cases, despite being possible early signs of more serious conditions.

In contrast, men in Hong Kong reported far greater urgency when dealing with money, work commitments or vehicles. An overwhelming majority said they’d act urgently if they lost their mobile phone (99%) or bank card (98%), while 96% said they’d prioritise responding to a text or call from their boss.

Personal health concerns also took a back seat to pet welfare, with 72% saying they’d respond quickly if their pet seemed unwell.

By comparison, only 64% said they’d see a health professional at all if something felt wrong. Instead, 45% said they’d consult the internet first, and around 10% would turn to AI or a health app for answers.

James Swatton, Senior Distribution Leader – Asia, at AXA Global Healthcare, said:

“It’s clear that for many men, computers, money and even work come before their own health. We urgently need to normalise a more proactive approach to wellbeing – not just wait for something to go wrong.”

The survey of 272 Hong Kong men highlights a critical opportunity to shift behaviour towards more proactive health engagement. While only a minority trust digital health for diagnosis, 31% said they’d feel more confident acting on a health concern if a digital tool flagged it – suggesting potential for wearable devices, trackers, or smart alerts to help bridge the gap.

To help make healthcare simpler and easier to access, AXA Global Healthcare recently launched a new all-in-one healthcare app that allows members to connect with qualified doctors anytime, by phone or video. Beyond consultations, the app supports users in managing their lifestyle by recording and tracking key physical and mental wellbeing metrics. These wellness trackers deliver insights that enable users to better understand their general health patterns and achieve personalised wellbeing goals.

Swatton added:

“Preventative health shouldn’t feel like an afterthought. By tracking physical and mental metrics, users can gain valuable insights that empower them to manage their lifestyle more proactively and work towards their wellbeing goals. Just as you’d regularly check your car or laptop to keep things running smoothly, building habits around your health can lead to better outcomes and greater peace of mind.”

“For men living or working abroad, this is even more important. Navigating foreign healthcare systems can be confusing and stressful, especially when you’re dealing with an unfamiliar language, different medical practices, or insurance rules. Having quick, easy access to trusted healthcare – wherever you are in the world – can make all the difference.”

Note to editors

About the research

Research was carried out online by Obsurvant. All surveys were conducted in May 2025. The samples comprised of 2,083 UK nationals, 512 UAE nationals and 272 Hong Kong nationals. All research conducted adheres to the UK Market Research Society (MRS) code of conduct (2023). Obsurvant is registered with the Information Commissioner’s Office and complies with the DPA (2018).

Hashtag: #AXA


The issuer is solely responsible for the content of this announcement.

Swiss-Belhotel Brisbane Marks Six-Month Milestone

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Strategically located next to The Gabba, the 110-room property affirms Swiss-Belhotel International’s growing footprint in Australia


BRISBANE, AUSTRALIA – Media OutReach Newswire – 22 July 2025 – Swiss-Belhotel Brisbane has successfully reached its six-month milestone, affirming its position as a key player in the city’s upscale hotel segment. Since opening in December 2024, the property has demonstrated robust performance and consistent guest satisfaction, reflecting Brisbane’s strong market fundamentals and the group’s strategic positioning in Australia.

Swiss-Belhotel Brisbane

Located in the vibrant inner-city suburb of Woolloongabba, adjacent to the iconic Gabba Stadium, Swiss-Belhotel Brisbane features 110 contemporary rooms and suites designed for both short and extended stays. Each room includes a kitchenette with refrigerator and microwave. The hotel also offers pet-friendly accommodation, catering to a growing trend.

Swiss-Kitchen™ Rooftop Restaurant & Bar, located on Level 12, provides panoramic views of the Brisbane skyline and Gabba Stadium. The rooftop venue serves a variety of breakfast, daytime, and evening options, while leisure facilities include an open-air plunge pool and fitness centre.

Strategically situated near South Bank and the Brisbane Convention & Exhibition Centre, the hotel is well-positioned to cater to both leisure and corporate travellers.

“Reaching this six-month milestone is an important achievement for Swiss-Belhotel Brisbane. Brisbane is a growing hub for business, events, and tourism, and we are proud to contribute to the city’s evolving hospitality landscape with a product that offers quality, flexibility, and value.” said Gavin M. Faull, Chairman and President of Swiss-Belhotel International.

Brisbane continues to see a surge in travel demand. The city welcomed 8.8 million overnight visitors, spending AU$10.7 billion in the year ending June 2024. Brisbane Airport recorded 22.6 million passengers, reaching 95 percent of pre-pandemic levels, highlighting its recovery and popularity.

Swiss-Belhotel Brisbane is part of Swiss-Belhotel International’s portfolio in Australia and New Zealand. With a global presence spanning 20 countries and more than 150 hotels and projects, Swiss-Belhotel International remains committed to delivering internationally branded hospitality solutions.

This commitment to excellence and innovation has earned the group notable industry recognition. In 2024, Swiss-Belhotel International received the Legacy Family Business Award Asia Pacific at the Family Business Association Excellence Awards, and the EY Entrepreneur of the Year – New Zealand Family Business Award, presented to Chairman and President Gavin M. Faull, honouring his visionary leadership and the brand’s global success.
Hashtag: #SwissBelhotelBrisbane #SwissBelhotelInternational #SwissBelhotel #SBEC #SBECBenefits #BrisbaneHotel #TheGabba #BrisbaneStay #BusinessAndLeisure #TravelQueensland




The issuer is solely responsible for the content of this announcement.

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