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iQIYI’s Summer Success: Coroner’s Diary,”How Dare You!?” and “Rose Finch” Hits Strengthen Winning Content Strategy

BEIJING, July 25, 2025 /PRNewswire/ — On July 25, iQIYI, China’s leading online entertainment platform, announced the impressive success of its summer content lineup, led by standout titles – the long-form drama “Coroner’s Diary”, the micro drama[1]  “How Dare You!?” and the short drama[2] Rose Finch“. These hits underscore iQIYI’s commitment to high-quality, engaging storytelling that enhances its integrated “long + short” strategy. By delivering a diverse mix of formats, iQIYI continues to meet the evolving preferences of today’s fast-paced digital audience.

Long + Short” Form Content Soars: Summer Hits Validates Growth

“Coroner’s Diary,” a dual-narrative crime mystery exploring eight interconnected cases, is iQIYI’s latest hit long-form drama. Its content popularity index surpassed 10,000—signifying a national hit—and it topped more than 10 third-party charts in viewership or popularity. Moreover, its influence has expanded overseas, ranking first on iQIYI International in 13 markets, including Thailand,Malaysia, and the U.S.


“How Dare You!?” is one of iQIYI’s most popular micro dramas, which rapidly exceeded 800 million views and secured a spot on the company’s top 10 overseas micro drama charts. It follows an office worker who is transported into a fantasy world through a mysterious book, where she and a fellow modern-day transmigrator—the emperor—embark on a comedic survival adventure. Its bite-sized episodes, gripping plot twists, and innovative storytelling strongly resonated with mobile-first viewers across the globe, while also sparking renewed interest in season one of the original animations.


Meanwhile, “Rose Finch“, a short drama that opens with a mysterious case and seamlessly blends folklore legends with scientific investigative elements, became a standout success in China this summer– topping the country’s short drama market for six consecutive days with a peak viewership share of 44%, according to Enlightent.


The robust performance of these titles clearly demonstrates the increasing appeal and stickiness of short-form content. It is proving effective not only in attracting new viewers but also in sustaining engagements, positioning it as a crucial growth engine alongside iQIYI’s established long-form content.

The “Long + Short” Strategy: Delivering Quality Entertainment

iQIYI’s achievements are rooted in a strategic balance that seamlessly blends the rich narratives of premium long-form content with the dynamic and innovative qualities of short-form content. This dual approach effectively caters to today’s diverse viewing habits, all while upholding stringent standards of production and artistic excellence.

While long-form content continues to be the company’s bedrock, providing immersive stories that cultivate loyal audiences, short and micro dramas have rapidly emerged as a significant growth driver. They particularly resonate with younger, mobile-centric viewers who seek quickly digestible yet compelling storytelling. Central to this strategy is iQIYI’s steadfast commitment to quality, ensuring both formats consistently deliver strong artistic merit and technical excellence.

This dual focus is bolstered by initiatives like the “Thousand Mini-Dramas Initiative” and “Hundred Short-Dramas Initiative”, which collectively broadens genre diversity and elevates storytelling across various short-form formats. iQIYI Lite, an app that focuses on free short-form content, has seen micro dramas rank second in daily viewing time and first in unique visitors on the platform, unequivocally demonstrating their strong appeal to mobile audiences.

A Robust Slate on the Horizon

Building on its well-established market leadership, iQIYI is set to release a dynamic lineup of micro and short dramas through late 2025 and into 2026. As part of a strategic initiative to expand its long- and short-form content offerings, iQIYI unveiled an impressive slate of over 400 new titles across various formats during its World Conference in April. During its inaugural “Glittering Night” micro drama ceremony in March, the company previewed 47 new productions, including micro dramas such as fantasy and comedy, often infused with youthful, internet culture influences. The short drama lineup also features anticipated sequels to popular series like “Original Sin” and “A Ming Dynasty Mystery”, highlighting iQIYI’s dedication to expanding beloved IPs.

By leveraging this extensive catalog alongside advanced data analytics and AI-powered insights, iQIYI continues to deliver original, cinematic-quality storytelling that deftly adapts to evolving audience preferences. This powerful fusion of scale, innovation, and unwavering quality uniquely positions iQIYI to lead the rapidly expanding content market, broadening its influence both within China and across the globe.

Contact: iQIYI Press, press@qiyi.com 

[1] Micro drama is defined by a vertical video format, with each episode between 1–5 minutes

[2] Short drama is defined by a horizontal video format, with each episode between 5–20 minutes

 

Asia Institute for Sustainability and Deloitte Launch Certified Sustainability Officer Program in Malaysia

KUALA LUMPUR, Malaysia, July 25, 2025 /PRNewswire/ — The Asia Institute for Sustainability (AIS), the Singapore-based regional certification body for sustainability and ESG leadership, today announced the launch of the Certified Sustainability Officer (CSO) Professional Training Program in Malaysia. The program is delivered in collaboration with Deloitte, the official training partner for the program and organized by Business Media International.

Official Launching of the Certified Sustainability Officer Program
Official Launching of the Certified Sustainability Officer Program

Aimed at both current and aspiring sustainability professionals, the CSO Program is a globally aligned, regionally contextualized, and industry-relevant certification. It equips participants with the strategic insight and practical expertise needed to lead ESG and sustainability transformation within organizations. The program also prepares professionals to navigate rapidly evolving regulatory standards and increasing stakeholder expectations.

Malaysia aims to achieve Net Zero by 2050, alongside implementing a progressive National Sustainability Reporting Framework. It is estimated that Malaysia will need 10,000 sustainability professionals by 2030. To meet this, we must develop at least 2,000 qualified professionals annually to help companies plan, manage, and report on sustainability. The CSO Program accelerates this effort by aligning regional and global standards with local capabilities,” said Datuk William Ng, AIS Program Chair for Malaysia.

Participants in the CSO Program will gain practical and strategic competencies essential for navigating today’s complex sustainability landscape. The curriculum is developed and delivered by experienced ESG practitioners and regional sustainability leaders, and covers core areas such as ESG leadership, corporate sustainability strategy, regulatory compliance, stakeholder engagement, and reporting.

Importantly, the program is aligned with the National Sustainability Reporting Framework and key global disclosure standards, enabling participants to stay ahead of regulatory developments and stakeholder demands. Upon completion, professionals will be entitled to carry the post-nominal title of ‘CSO’, to strengthen their credentials in a field where formal qualification is increasingly critical.

The program is now open for registration, with the first intake commencing on 2 September 2025 in Kuala Lumpur. It is HRD Corp claimable and eligible for the 2025 ESG tax deduction for Bursa-listed companies investing in sustainability capacity-building.

To register or learn more, visit www.sustainabilityinstitute.asia/cso.

About the Asia Institute for Sustainability (AIS)

The Asia Institute for Sustainability (AIS) is a regional knowledge and certification body dedicated to advancing sustainability and ESG leadership across Asia. Based in Singapore, AIS works with industry, government, and academia to develop competency-based certification programs, training standards, and policy-aligned frameworks that build the capacity of professionals and organizations to lead meaningful sustainability transitions. AIS serves as a platform for cross-border collaboration and knowledge exchange, supporting the region’s journey toward a low-carbon, inclusive, and resilient future.

Media Contact

Ms Chong Fei Shan
Director,  Asia Institute for Sustainability
feishan@sustainabilityinstitute.asia

NX Taiwan Holds Scholarship Award Ceremony at National Taiwan Ocean University, Developing Logistics Human Resources through Industry-academia Collaboration

TOKYO, July 25, 2025 /PRNewswire/ — Nippon Express (Taiwan) Co., Ltd. (hereafter “NX Taiwan”), a group company of NIPPON EXPRESS HOLDINGS, INC., held a scholarship award ceremony on Thursday, June 5 at National Taiwan Ocean University (NTOU).

Logo: https://drive.google.com/file/d/1dqm0cxpYamnvMUra1AGXMuGlX932Z353/view?usp=drive_link 

Image: https://drive.google.com/file/d/1lvQ1OeHIIfsyS08CdwZRs6upCP__LVzN/view?usp=drive_link 

Founded in 1953, NTOU is a state-run university located in Keelung City that focuses on education in oceanography and fisheries-related fields in Taiwan.

With the aim of strengthening ties between industry and academia in Taiwan, NX Taiwan has been working with NTOU since 2018 to administer a scholarship program that promotes human capital development in the logistics industry. This year’s scholarships were awarded to six students who have conducted outstanding research and written theses on trends in international logistics and on the fusion of academics and practice using new technologies. At the award ceremony, Chairman Masaru Kawamoto offered the students warm words of encouragement: “We believe our scholarships will help these talented and hard-working students overcome the difficulties of learning and grow into outstanding personnel capable of supporting the logistics industry in the future. I sincerely hope that you will all play key roles in supporting not only the logistics industry but also society as a whole.”

The NX Group will continue actively engaging in social contribution activities in the East Asia region to assist in developing human resources who can take on important parts within the logistics industry.

About the NX Group: https://drive.google.com/file/d/1mbvBL6C8THZNrR5LREgGeafNkEdaAmV-/view?usp=drive_link 

NX Group official website: https://www.nipponexpress.com/
NX Group’s official LinkedIn account: https://www.linkedin.com/company/nippon-express-group/ 

MALAYSIA HEALTHCARE TRAVEL COUNCIL LAUNCHES MYMT 2026, MALAYSIA’S FIRST MEDICAL TOURISM YEAR

KUALA LUMPUR, Malaysia, July 25, 2025 /PRNewswire/ — The Malaysia Healthcare Travel Council (MHTC)  launched Malaysia Year of Medical Tourism (MYMT) 2026 today at the Malaysia  International Trade and Exhibition Centre (MITEC). The Honourable Datuk Seri Dr. Dzulkefly  Ahmad, Minister of Health Malaysia, officiated the event, unveiling the campaign’s logo and  tagline, “Healing Meets Hospitality.”

MYMT 2026 aims to position Malaysia as a premier medical tourism destination by  showcasing its advanced healthcare services and hospitality. The campaign also seeks to attract  international health travellers by highlighting the nation’s advanced medical facilities, skilled  professionals and holistic wellness offerings. Renowned Malaysian singer Dato’ Seri Siti  Nurhaliza was announced as the campaign’s ambassador, lending her voice to promote  Malaysia’s medical tourism vision.

In 2024, Malaysia welcomed 1.6 million healthcare travellers, reflecting a 14% year-on-year  increase, and generated RM2.72 billion in revenue, a remarkable 21% growth compared to  2023. MYMT 2026 is poised to elevate these achievements, aligning with MHTC’s ambitious  goal of achieving RM12 billion in industry revenue by 2030. 

The launch also spotlighted the Flagship Medical Tourism Hospital (FMTH) programme,  recognising four outstanding institutions: Institut Jantung Negara, Island Hospital Penang,  Mahkota Medical Centre, and Subang Jaya Medical Centre. These hospitals, selected for their  excellence in clinical care, innovation, and international patient services, are undergoing final  evaluations, with the winner to be announced in December 2025.

Malaysia is no stranger as the medical tourism destination of choice, serving an array of  healing journeys for our healthcare travellers to choose from. Now, not only are we focusing  on modern medicine alone, we are also exploring a more integrative healthcare a holistic  ecosystem that blends modern medicine, wellness, Traditional & Complementary Medicine  (T&CM) and preventive care,” said The Honourable Datuk Seri Dr. Dzulkefly Ahmad,  Chairman of MHTC.

For more details on MYMT 2026, visit www.malaysiahealthcare.org

ENDS

For media inquiries and further information, please contact:

Mohamad Shahizam Fauzi
Head, Communications
019-3306875
shahizam.f@mhtc.org.my

Siti Hamidah Mohd Najib
Senior Executive, Communications
012-3279096
hamidah.m@mhtc.org.my

About Malaysia Healthcare Travel Council 

Malaysia Healthcare Travel Council (MHTC), founded in 2009 and operating under the purview of  Ministry of Health (MOH) Malaysia, is tasked with developing and nurturing the “Malaysia Healthcare”  brand. MHTC enhances, coordinates and promotes Malaysia’s healthcare travel industry by fostering  industry collaborations and establishing valuable public-private partnerships both domestically and  internationally. Working with 82 MHTC member hospitals across Malaysia, MHTC aims to elevate the  healthcare travel industry through an active ecosystem, a robust “Malaysia Healthcare” brand, and  strategic market initiatives. The “Malaysia Healthcare” brand aspires to position Malaysia as the  premier global healthcare destination. As a significant export service, Malaysia’s healthcare travel  industry plays a vital role in the nation’s economy.

MORITO CO., LTD. Commemorates 30th Anniversary of Airing of Neon Genesis Evangelion with First Collaborative Bags by 52 BY HIKARUMATSUMURA

– Special Models Inspired by Unit-01 and Unit-02, Products Available in Limited Quantities for Limited Time from July 15, 2025

OSAKA, Japan, July 25, 2025 /PRNewswire/ — In commemoration of the 30th anniversary of the airing of “Neon Genesis Evangelion,” one of Japan’s most popular anime, the bag brand “52 BY HIKARUMATSUMURA” (hereinafter “52”) managed by MORITO CO., LTD. and RADIO EVA have collaborated for the first time. Designed by Hikaru Matsumura, a special six-type bag collection is available in limited quantities and for a limited time. This collection consists of three types in two color variations, inspired by Unit-01 and Unit-02 from the anime.

Main image: https://cdn.kyodonewsprwire.jp/prwfile/release/M106746/202507222476/_prw_PI1fl_d3tjO7G1.png 

Background behind the Collaboration

In 2025, Neon Genesis Evangelion celebrated its 30th anniversary. To celebrate this memorable event, RADIO EVA has launched a new project titled “THE 30.” 52 was pleased to endorse the project, and the collaboration was brought to life. (THE 30: https://www.radio-eva.jp/html/page6.html )

These special products were born from the overlap of Evangelion’s “synchronization” (the mental and physical synchronization between the pilot and the Eva) and the philosophy behind 52’s representative “Miss ROBOT (R)” series — “the design is completed by the synchronization between the owner and the bag.” The Miss ROBOT (R) series features a user-participatory design wherein the expression changes depending on how the owner uses it and what is placed inside.

This limited edition collection incorporates the updatable structure of the Miss ROBOT (R) series with iconic Evangelion colors and details.

Product Overview

– Three types in two color variations inspired by Unit-01 and Unit-02, for a total of six bags
– Includes a RADIO EVA engraving and 30th anniversary label

Special labels commemorating the 30th anniversary of Neon Genesis Evangelion’s first airing on television (included with all models): https://cdn.kyodonewsprwire.jp/prwfile/release/M106746/202507222476/_prw_PI2fl_4FGCo7lk.jpg 

https://cdn.kyodonewsprwire.jp/prwfile/release/M106746/202507222476/_prw_PI3fl_JE5V4Mk7.jpg 

Product specifications list: https://cdn.kyodonewsprwire.jp/prwfile/release/M106746/202507222476/_prw_PI4fl_46414Oby.png 

Sales Information
Release date: July 15, 2025 (Tuesday)
Sales channels:
– Evangelion Official Stores: EVANGELION STORE TOKYO-01 (Ikebukuro PARCO Main Bldg. 6F), RADIO EVA STORE (Shibuya PARCO 5F)
– 52 Pop-up Store*: Shibuya PARCO
– 52 Official Online Store: https://52byhikarumatsumura.com/en
– EVANGELION STORE Online: https://www.evastore.jp/
– Official Evangelion Apparel Brand “RADIO EVA” Online Store: https://www.radio-eva.jp
– 52 D.L. STORE: 2F, 4-25-14 Minami Aoyama, Minato-ku, Tokyo

*Dates for the pop-up store will be announced on the official 52 website ( https://52byhikarumatsumura.com/blogs/news )

Comment from the Representative for 52 BY HIKARUMATSUMURA

“We are honored to collaborate with Neon Genesis Evangelion, which has numerous fans both in Japan and abroad, on this special 30th anniversary since it first aired. We decided to present our “Miss ROBOT (R)” series for the collaboration, which offers stylish products that blend into daily life and can be enjoyed even after purchase. Incorporating the beauty of Evangelion’s design and worldview, we focused on creating designs that are easy to use in everyday life. We hope that the fans of both 52 BY HIKARUMATSUMURA and Evangelion will be able to enjoy what we have created.”

52 BY HIKARUMATSUMURA

A life product brand from Japan that pursues “experimental design,” which transcends the boundaries between fashion and products. Based at their 52 D.L. STORE in Minami Aoyama, Tokyo, 52 offers products that enrich everyday life through an innovative use of materials and unique design philosophy. “Miss ROBOT (R)” is one of their signature product lines, wherein modules are combined to create a variety of bags. They are currently working on the “R Project,” reconstructing previously released Miss ROBOT (R) products as new items.

RADIO EVA

RADIO EVA is an official Evangelion project launched in 2008 with the concept of “blending Evangelion into everyday life.” The company is always searching for new ways of expression in Evangelion goods, and continues to produce a wide variety of items such as clothes, bags, interior decorations, bicycles, and more. RADIO EVA: https://radio-eva.jp 

U.S. Exhibitors at 2025 CISCE Grow by 15%, Highlighting Strengthened Supply Chain Cooperation

BEIJING, July 25, 2025 /PRNewswire/ — The third China International Supply Chain Expo (CISCE) was held from July 16 through 20 in Beijing, providing a premier platform for global communication and cooperation in supply chain development, and witnessed a 15% increase on the number of U.S. exhibitors compared to last year, reaffirming the position as the largest group of international participants.

 

Michael Hart, President of AmCham China, praised CISCE for fostering collaboration and innovation across borders. “The Supply Chain Expo has provided a fantastic platform for communication and cooperation,” Hart said. “I’m pleased to share that U.S. exhibitors have grown significantly this year, with 60% of them being Fortune Global 500 companies. Additionally, we are excited to welcome NVIDIA, a leader in American technology, making its debut at CISCE.”

Yu Jianlong, Vice Chairman of the China Council for the Promotion of International Trade (CCPIT), highlighted the importance of the event in advancing bilateral economic ties. “The foundation of China-U.S. relations lies in people-to-people ties,” Yu said. “At this critical juncture, Chinese and American businesses are taking concrete actions to strengthen supply chain cooperation, ensuring stable and unimpeded global supply chains.”

This year also marks AmCham China’s first participation at CISCE with its own exhibition booth, working alongside member companies to showcase innovative solutions and foster partnerships. Hart emphasized AmCham China’s 2025 Navigator Program, launched during last year’s expo, which focuses on cultivating supply chain leadership and collaboration with Chinese hubs.

Shandong’s Role in Supply Chain Resilience
Hart also highlighted Shandong Province as a key player in global supply chain resilience. Since the first U.S. investment in Shandong in 1986, nearly 1,000 American companies have invested in the province, establishing it as a major partner in bilateral trade.

Shandong is one of China’s most dynamic provinces, excelling in manufacturing, agriculture, port logistics, and new energy,” Hart said. Its strong industrial ecosystem, efficient infrastructure, and skilled workforce have attracted many AmCham China member companies to establish production bases and regional hubs.

CISCE continues to serve as a vital platform for global supply chain cooperation, providing opportunities for enterprises to explore new collaborations and drive economic growth. The expo showcases breakthroughs in supply chain innovation and fostering stronger partnerships across borders.

For more highlights of the event, please visit https://en.cisce.org.cn/.

How grassroots governance fuels development of one of China’s top 100 districts

BEIJING, July 25, 2025 /PRNewswire/ — A group of experts and scholars in fields of economic development and social governance recently gathered in Beijing to explore how Yuhang District in Hangzhou City of east China’s Zhejiang Province advanced common prosperity through grassroots democratic consultation piloted in Xiaogucheng Village over 20 years, and try to draw inspiration from its success.

Over the past two decades, Xiaogucheng Village has evolved from “village affairs decided by collective discussion” to a model of “public matters resolved by public deliberation”, refining its approach through continuous practice.

The Xiaogucheng Village Party Committee has consistently championed democratic consultation, tackling issues from livability improvements to village development. This increasingly clearer development path has spurred social harmony and stability, rapid economic development, rising living standards, and enhanced urban and rural environment. In 2024, the village’s collective income reached 12.18 million yuan, with per capita disposable income hitting 58,414 yuan, representing a 38-fold and 9.16-fold increase, respectively, compared to 2005.

“The principle of ‘public matters resolved by public deliberation’ is deeply rooted and flourishing in Yuhang,” noted a district official. For 20 years, Yuhang District has honed its “village matters decided by collective discussion” approach, fostering a new pattern of grassroots governance featuring co-creation, joint management, and shared benefits. This foundation has become a driving force for high-quality regional economic development.

In 2024, Yuhang District’s GDP grew six percent year on year to 335.567 billion yuan, retaining its position as Zhejiang’s largest economy by output and leading Hangzhou in growth rate. Rural per capita disposable income rose 6.2 percent year on year to exceed 58,000 yuan, marking the district’s eighth consecutive year at the top of Hangzhou’s comprehensive evaluations.

From Xiaogucheng Village’s local success to Yuhang’s district-wide achievements, the “public matters resolved by public deliberation” model has demonstrated the dynamic power of grassroots democratic practices with Chinese characteristics in fueling high-quality social and economic development.

Sohu.com to Report Second Quarter 2025 Financial Results on August 4, 2025

BEIJING, July 25, 2025 /PRNewswire/ — Sohu.com Limited (NASDAQ: SOHU), a leading Chinese online media platform and game business group, will report its second quarter 2025 unaudited financial results on Monday, August 4, 2025, before U.S. market hours.

Sohu’s management team will host a conference call on the same day at 7:30 a.m. U.S. Eastern Time, August 4, 2025 (7:30 p.m. Beijing/Hong Kong time, August 4, 2025) following the quarterly results announcement.

Conference Call Preregistration

Participants can register for the conference call by click here, you will be led to the conference registration website. Upon registration, each participant will receive details for the conference call, including dial-in numbers and a unique access PIN. Please dial in 10 minutes before the call is scheduled to begin.

The live webcast and archive of the conference call will be available on the Investor Relations section of Sohu’s website at https://investors.sohu.com/.

About Sohu

Sohu.com Limited (NASDAQ: SOHU) was established by Dr. Charles Zhang, one of China’s internet pioneers, in the 1990s. Sohu operates one of the leading Chinese online media platforms and also engages in the online games business in the Chinese mainland. Sohu has built one of the most comprehensive matrices of Chinese language web properties, consisting of Sohu News App, Sohu Video App, the mobile portal m.sohu.com, the PC portal www.sohu.com, and the online games platform www.changyou.com/en/.

As a mainstream media platform with social features, Sohu is indispensable to the daily life of millions of Chinese, providing to a vast number of users a network of web properties and community based products, which offer a broad array of content such as news, information, text, picture, video, and live broadcasting. Sohu also attracts users to be highly engaged in content generation and distribution, and actively interact with each other on the platform. Sohu’s online games business is conducted by its subsidiary Changyou which develops and operates a diverse portfolio of PC and mobile games, such as the well-known Tian Long Ba Bu (“TLBB”) PC and Legacy TLBB Mobile.

For investor and media inquiries, please contact:

In China:

Ms. Pu Huang
Sohu.com Limited
Tel: +86 (10) 6272-6645
E-mail: ir@contact.sohu.com

In the United States:

Ms. Linda Bergkamp
Christensen
Tel: +1 (480) 614-3004
E-mail: linda.bergkamp@christensencomms.com