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CPA Australia Net Zero Commitment to Support Indian Companies Sustainability Push

NEW DELHI, INDIA – Media OutReach – 6 October 2021 One of the world’s largest professional accounting bodies, CPA Australia, has joined 12 global accounting bodies to commit to net zero emissions and provide guidance to members on reducing emissions. This can help meet the growing demand for sustainability reporting by Indian companies.

We acknowledge the impact of climate change and the urgency of taking action to achieve net-zero emissions. The accounting profession has a significant role to play. Accountants work in every sector of the economy. Achieving net zero emissions requires the skills and knowledge of accounting professionals, who are eager to help chart a course of action.

CPA Australia Chief Executive Andrew Hunter said, “The accounting profession occupies a privileged position in the global economy. As trusted advisers, we’re privy to deep business insights about sustainability risks and opportunities. This knowledge creates an obligation to use our skills to protect our environmental heritage. CPA Australia is a global organisation in a global profession and we’re proud to be part of the global response to climate change.”


As part of our commitment, we have pledged to achieve net zero greenhouse gas emissions within our organisation and to provide sound advice to governments for a just transition to a net zero economy. We have also committed to providing training and guidance to our members to support them in reducing emissions in their own organisations and businesses.

In India, the recent Business Responsibility and Sustainability Report standards set up by the Securities and Exchange Board of India applies to the top 1000 listed Indian companies by market capitalisation. Leslie Leow, CPA Australia’s General Manager of Emerging Markets said, “There is a growing recognition among listed Indian companies of the obligation to manage their climate change impact. To facilitate this, CPA Australia support’s elevating sustainability reporting to a level of rigour and acceptance comparable to financial reporting.

 

“CPA Australia provides thought leadership on conceptual frameworks for sustainability reporting and the interaction with financial reporting standards. Our net zero emissions commitment will make a positive contribution to the learning and development of our members on environmental, social and governance issues and enhance the green economy in finance, new technology development and high-quality professions.”


Today’s global launch is an initiative of The Prince of Wales’ Accounting for Sustainability (A4S) Project Accounting Bodies Network (ABN), of which CPA Australia is a member. This network represents over 2.5 million professional accountants and students across 179 countries.

CPA Australia is one of the only accounting bodies in the world to produce an Annual Integrated Report that has received Limited Assurance under the entire <IR> framework. We will report our progress against the net zero commitment in our Integrated Report.

Read the Net Zero Commitment here.

About us

CPA Australia is one of the largest professional accounting bodies in the world, with more than 168,000 members in over 100 countries and regions, including more than 1,000 members in India. Since 2009, CPA Australia and the Institute of Chartered Accountants of India (ICAI) have been signatories to a Mutual Recognition Agreement (MRA). This MRA enables CPA Australia and ICAI to collaborate in the interests of members and the accounting profession and to provide a mutual pathway to dual professional recognition in Australia and India.

CPA Australia’s core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes. Find out more at cpaaustralia.com.au

#CPA Australia

CPA Australia: Accounting Profession Support for Indonesia’s Net Zero Goal

JAKARTA, INDONESIA – Media OutReach – 6 October 2021 – One of the world’s largest professional accounting bodies, CPA Australia, has joined 12 global accounting bodies to commit to net zero greenhouse gas emissions. CPA Australia says its participation in this global initiative can support Indonesia to achieve its own net zero goal.

Today’s global accounting profession commitment is an initiative of The Prince of Wales’ Accounting for Sustainability (A4S) Project Accounting Bodies Network (ABN), of which CPA Australia is a member. The ABN represents over 2.5 million professional accountants and students in 179 countries.

Earlier this year, the Indonesian Government set a goal of achieving net zero emissions by 2060. This creates a strong demand for qualified accounting professionals capable of steering Indonesia’s economy and business community towards net zero emissions.


CPA Australia acknowledges the impact of climate change and the urgency of taking action to achieve net-zero emissions. The accounting profession has a significant role to play. Accountants work in every sector of the economy. Achieving net zero emissions requires the skills and knowledge of accounting professionals, who are eager to help chart a course of action.   


CPA Australia Chief Executive Andrew Hunter said, “The accounting profession occupies a privileged position in the global economy. As trusted advisers, we’re privy to deep business insights about sustainability risks and opportunities. This knowledge creates an obligation to use our skills to protect our environmental heritage. CPA Australia is an international organisation in a global profession and we’re proud to be part of the joint response to climate change.”


Dr Adi Budiarso, FCPA (Aust.), Director of Financial Sector Policy Center, the Fiscal Policy Agency, The Ministry of Finance, Indonesia, echoed this sentiment. “The accounting profession can help Indonesia achieve its net zero goal by supporting companies to develop strategies to tackle climate change risk and meet international standards on climate change reporting.


“Adapting and mitigating climate change risk requires collaborative efforts by key stakeholders such as corporations, government, society and, of course, accounting professionals. We must work together on planning, reporting, monitoring, and auditing environment, social and governance outcomes for better future,” Dr. Budiarso said.


As part of our commitment, CPA Australia has pledged to achieve net zero greenhouse gas emissions within our organisation and to provide sound advice to governments for a just transition to a net zero emissions economy. We have also committed to providing training and guidance to our members to support them in reducing greenhouse gas emissions in their own organisations and businesses.

The Indonesian Government has recognised the importance of working in tandem with international bodies to strengthen the ESG capability of the talent pool in Indonesia. CPA Australia’s commitment aligns with the increasing demand for ESG competency building in Indonesia to meet the Sustainable Finance Regulation.


By signing this commitment, CPA Australia will be in a better position to support Indonesia with resources and training that will develop the ESG competency and capability of the accounting sector to achieve Indonesia’s net zero goal. 

 

Read about the Net Zero Commitment here.

About us

CPA Australia is one of the largest professional accounting bodies in the world, with more than 168,000 members in over 100 countries and regions, including more than 20,000 members in South-East Asia. Our Indonesian office, located in Jakarta, opened in 2011. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes. Find out more at cpaaustralia.com.au


#CPAAustralia

CPA Australia: Accounting Profession Support for Vietnam’s Net Zero Goal

HANOI, VIETNAM – Media OutReach – 6 October 2021 – One of the world’s largest professional accounting bodies, CPA Australia, has joined 12 global accounting bodies to commit to net zero emissions, in a move which will provide support for Vietnam’s net zero goal.

CPA Australia acknowledges the impact of climate change and the urgency of taking action to achieve net-zero emissions. The accounting profession has a significant role to play. Accountants work in every sector of the economy. Achieving net zero emissions requires the skills and knowledge of accounting professionals, who are eager to help chart a course of action.

CPA Australia Chief Executive Andrew Hunter said, “The accounting profession occupies a privileged position in the global economy. As trusted advisers, we’re privy to deep business insights about sustainability risks and opportunities. This knowledge creates an obligation to use our skills to protect our environmental heritage. CPA Australia is a global organisation in a global profession and we’re proud to be part of the global response to climate change.”


CPA Australia has pledged to achieve net zero greenhouse gas emissions within our organisation and to provide sound advice to governments for a just transition to a net zero economy. We have also committed to providing training and guidance to our members to support them in reducing emissions in their own organisations and businesses.

“We see this commitment by CPA Australia as a positive development in leading accountants and financial professionals towards sustainability and enhancing the green economy in finance, new technology development and high-quality job creation”, said Dr. Can Van Luc FCPA (Aust.), Chief Economist of BIDV and Director of BIDV Training and Research Institute. Dr. Luc is also the Chair of North Vietnam Advisory Committee for CPA Australia.


Today’s global launch is an initiative of The Prince of Wales’ Accounting for Sustainability (A4S) Project Accounting Bodies Network (ABN), of which CPA Australia is a member. This network represents over 2.5 million professional accountants and students across 179 countries.

CPA Australia is one of the only accounting bodies in the world to produce an Annual Integrated Report that has received Limited Assurance under the entire <IR> framework. We will report our progress against the net zero commitment in our Integrated Report.

Read the Net Zero Commitment here.

About us

CPA Australia is one of the largest professional accounting bodies in the world, with more than 168,000 members in over 100 countries and regions, including more than 20,000 members in South-East Asia. Our Vietnam offices, located in Hanoi and Ho Chi Minh City, opened in 2008. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes. Find out more at cpaaustralia.com.au


#CPAAustralia

Nestlé Professional Singapore and TiffinLabs Empower F&B Businesses to become Cloud Kitchen Operators serving Plant-Based Food via Plug & Play Digital Restaurant Brands

Traditional restaurants adopting the brands can see their delivery revenues grow 2-4x

SINGAPORE – Media OutReach – 6 October 2021 – According to Momentum Asia[1], Singapore’s food delivery market has charted US$2.4 billion in gross merchandise value in 2020 and the global cloud kitchen industry is expected to reach USD 1 Trn by 2030. According to Euromonitor, the exponential growth was accelerated by the onset of the COVID-19 pandemic. Conscious consumption in Singapore also doubled in 2020, and demand for plant-based alternatives is growing, according to the “Surfing the Plant-based Wave in Singapore” report by abillion and Enterprise Singapore[2].

With the digitalisation of the food industry and the burgeoning consumer demand for plant-based food, Nestlé Professional Singapore and TiffinLabs have collaborated to co-create multiple plug & play digital restaurant brands which feature plant-based products from Nestlé Professional Singapore for traditional F&B businesses to operate.

 

The plug & play solution allows F&B operators such as restaurants, cafés, and bistros to digitalise by adopting and operating digital restaurant brands from TiffinLabs to provide more options for dine-in guests and online delivery consumers on top of their existing brands. This enables F&B operators to become a cloud kitchen themselves and tap into the burgeoning delivery market to earn at least 10% incremental revenues and over 25% incremental profits.

 

Nestlé Professional Singapore Penetrating the Plant-Based Space

 

Nestlé Professional is a part of Nestlé, the world’s largest food and beverage manufacturer, bringing Nestle’s diverse portfolio of culinary and beverage brands to foodservice operators in Singapore. Its team of dedicated professionals is committed to bringing the F&B industry to greater heights by providing thought leadership, engagement platforms, and relevant solutions.

 

In this collaboration, Nestlé Professional Singapore will bring to the table its nutritious plant-based and meat-free offerings from its HARVEST GOURMET® range, which includes Schnitzel, Chargrilled Pieces, and SENSATIONAL™ Burger. All products are manufactured using advanced production technology perfected in Europe, with a strict system of ingredient selection and quality control in place.

 

“In this strained climate, we are proud to partner with TiffinLabs to support local F&B businesses to create an additional source of revenue while creating amazing, plant-based and meat-free menu mainstays that are in line with the market’s demand. The uptake of plant-based foods among consumers has led to our optimism that this business segment will only continue to grow in the future,” says Paul Nagelkerken, Country Business Manager of Nestlé Professional Singapore.

 

TiffinLabs, a food tech company and global digital restaurant group, currently has a portfolio of 15 digital restaurant brands which it owns and licenses to F&B operators. Its digital restaurant brands that feature Nestlé Professional Singapore’s plant-based products from HARVEST GOURMET® include Phat Fingers and RBL Burgers.

 

Phat Fingers is a Korean fried chicken concept that offers tasty choices made with HARVEST GOURMET®’s plant-based offerings such as Psy’s Chicken Burger, Sweet Seoulmate Burger, Gangnum Cheeseburger, Nuclear Warhead Burger, and Harvest Chargrilled Poppers.

 

RBL Burgers makes its delicious plant-based burgers with halal-certified ingredients. It has four plant-based menu mainstays made with HARVEST GOURMET® offerings: Sensational Hamburger, Sensational Cheeseburger, Sensational Truffle Mushroom Cheeseburger, and Crispy Schnitzel Sandwich.

 

TiffinLabs’ Digital Restaurant Brands: The Future of eCommerce F&B

With TiffinLabs’ digital restaurant brands, F&B operators that are already paying for rent, equipment, and staff can turn their kitchen into a cloud kitchen with plug & play restaurant brands from TiffinLabs with zero upfront costs and minimal effort. F&B operators that choose to adopt brands featuring HARVEST GOURMET® offerings such as Phat Fingers and RBL Burgers will get their onboarding cost waived under the Restaurant Relief Fund.

 

TiffinLabs’ brands and menus are developed to meet the wants and needs of both consumers and F&B operators with dishes which taste great delivered and are easy to operate. TiffinLabs’ team of chefs, operations, and digital marketing experts ensure that F&B operators can simply sign-up, get activated with one or more TiffinLabs’ brands, and generate incremental revenues within two weeks.

  • Brand & marketing: On-trend digital-first brands with ongoing investments in city-wide campaigns to drive brand awareness and excitement of the digital brands.
  • Product & menu: Delicious yet easy-to-operate dishes with proprietary ingredients from HARVEST GOURMET® and packaging developed for kitchen staff to consistently recreate.
  • Training & operations: SOPs and on-site training by TiffinLabs’ culinary team with free consultancy on equipment usage to optimize efficiency.
  • Technology & BI solutions: Single tablet kitchen display solution that integrates Grab, Foodpanda and Deliveroo into a single device to streamline kitchen operations along with business intelligence support for managers and owners.

“The COVID-19 pandemic has accelerated the digitization of the foodservice industry by 5 years with digital orders exceeding physical orders during the pandemic,” says Phuminant Tantiprasongchai (Nant), Co-founder of TiffinLabs. “Our mission is to lead an inclusive evolution of the foodservice industry by helping brick-and-mortar restaurants thrive in the new tech environment with our plug & play digital restaurant solutions. In addition, we are also excited to partner with Nestlé Professional Singapore to use their HARVEST GOURMET® products to create meat-free recipes that restaurants can adopt to reach more consumer groups.”

 

“The results of our partnership with TiffinLabs have been spectacular,” says Martin McGettigan, Managing Director of Boomarang. “Through operating three of TiffinLabs’ digital restaurant brands, we have seen an increase of more than $20,000 a month, without incurring any upfront costs and while using the same equipment, labour and utilities. Our kitchen has been producing a wider range of dishes that appeal to even more customers. This is an opportunity that yields great return on investment — for F&B businesses, it is a great boon during this uncertain period, as we now have the ability to create additional revenue streams.”

 

Royal Catering is one F&B caterer that has benefitted from TiffinLabs’ solution as well. “The onset of COVID-19 pandemic has adversely impacted our business, as events are scaled back and restrictions are tightened,” says John Lim, Director of Royal Catering. “The partnership with TiffinLabs has been a lifeline during this difficult time, as it allows us to extend our food offerings to individual customers, all while keeping our main business of large-scale event catering. We are able to maximise our kitchen, which would otherwise be severely underutilised, and continue to sustain our business.”

 

Restaurant Relief Fund

The Restaurant Relief Fund is a limited-time initiative by TiffinLabs to help restaurant and catering operators defray some costs associated with getting started with online delivery services with TiffinLabs digital restaurant brands during the ongoing pandemic.

 

From now till the end of October, TiffinLabs will absorb onboarding charges with Grab, Foodpanda and Deliveroo as well as tech integration and training costs for qualifying partners. This scheme allows new partners to save over $2,000 in costs, alleviating initial concerns to focus on fulfilling orders. Interested parties can call Gavin Lee at +65-98366638 or send an email to partner@tiffinlabs.com.

[1] Food delivery in South East Asia almost tripled in 2020, accelerated by COVID-19: https://thelowdown.momentum.asia/food-delivery-in-south-east-asia-almost-tripled-in-2020-accelerated-by-covid-19/

[2] Surfing the Plant-based Wave in Singapore: https://www.enterprisesg.gov.sg/-/media/esg/files/industries/food-manufacturing/abillion_x_foodinnovate_report.pdf?la=en

About HARVEST GOURMET®

HARVEST GOURMET® is a plant-based food brand under Nestlé Professional. It inherits advanced production technology perfected in Europe and implements a strict system of ingredients selection and quality control. HARVEST GOURMET® commits to using familiar plant-based protein to produce tasty, healthy and innovative plant-based food for individual and professional foodservice customers.

For more information visit: https://www.nestleprofessional.com.sg/harvest-gourmet

About Nestlé Professional

Nestlé Professional is a part of Nestlé, the world’s leading nutrition, health, and wellness company. Its team of dedicated professionals is committed to bringing the F&B industry to greater heights by providing thought leadership, engagement platforms, and relevant solutions. It also supports foodservice professionals and businesses and their operations through the provision of high-grade ingredients and the sharing of operational knowledge.

Nestlé Professional Singapore carries a diverse portfolio of culinary and beverage brands such as MAGGI®, BUITONI®, MILO®, NESCAFÉ® MILANO, NESCAFÉ® ALEGRIA, NESTEA®, SJORA®, the new plant-based brand HARVEST GOURMET® and many more. It works with big and small F&B businesses, including international, local, and regional F&B chains, school canteens, hawkers, hotels, hospitals, full-service restaurants, cafés, and bakeries.

About TiffinLabs

TiffinLabs is Singapore’s leading global digital restaurant group founded by industry veterans with leadership experience at the world’s leading restaurants, hospitality, food delivery, and technology companies. A food tech disruptor, the company’s mission is to bring new in-home dining experiences to consumers and create opportunities for traditional restaurateurs.

TiffinLabs’ restaurant brands are carefully crafted by a world-leading culinary team informed by proprietary food trend analytics engine. Currently, it operates 15 brands across multiple cuisine categories in SEA and the USA.

For more information, visit: https://www.tiffinlabs.com/

#NestléProfessional #TiffinLabs

About Phat Fingers

Phat Fingers is a Korean fried chicken concept inspired by the playful and often messy affair of having delicious fried chicken with your hands. From yummy kimchi burgers to succulent wings in hot sauce, Phat Fingers offers a casual dining experience fit for any occasion.

In collaboration with Harvest Gourmet®, we are delighted to deliver an exciting protein alternative. Dive into a brand new sustainable eating experience with appetising meat-free meals designed to inspire all food lovers – with no compromises on taste and texture.

About RBL Burgers

Bold, indulgent and rebellious, RBL Burgers presents an extravagant and fulfilling gastronomic affair. From an array of big, juicy cheeseburgers to fries with mouth-watering toppings, enjoy the decadent goodness with abandon.

RBL Burgers is proud to bring the Harvest Gourmet® Sensational burgers series, offering meat-free alternatives to burger lovers who love the planet too! The latest addition to the RBL line-up is the Harvest Gourmet®’s Crispy Chicken Schnitzel sandwich – juicy and tender with a crispy crunch!

Bae Suzy’s new look will surely make a way into your hearts!

SINGAPORE – Media OutReach – 6 October 2021 -DAEBAK! Bae Suzy has a new look and is looking gorgeous at the new K-Wave zone in Madame Tussauds Singapore. Her blue dress was inspired from an outfit that she had worn at the press conference of the movie, Baekdu Mountain (Ashfall).

“Not only being one of the most popular actresses in South Korea, Suzy is also one of the most popular wax figures in Madame Tussauds Singapore, and we are very happy to give her a new fresh look. We will also be launching more new figures and experiences to the attraction in the next couple of months,” says Alex Ward, General Manager of Madame Tussauds Singapore.  

Visitors will be able to play a fun game and take selka with a special filter for Instagram stories. Simply follow @mtssingapore on Instagram, use the Instagram Filter and check out which Bae Suzy’s character are you.

Suzy is one of the most popular actresses in South Korea. After her film debut in 2012, Suzy was nicknamed Korea’s first love. Since then, she has appeared in the cinema office smash “Ashfall” in 2019 as well as the popular TV dramas “Vagabond” in 2019 and “Start-Up” in 2020.

Head down to Madame Tussauds Singapore to experience the wonderful ambience of Korea, with romantic cherry blossom tree and traditional hanoks as your backdrop. Receive exclusive prizes worth up to $20 proudly sponsored by Shiseido when you play the game and flash it to the staff!

Madame Tussauds Singapore’s K-Wave zone is also a home to other Korean celebrities including: Park Hae-jin and Song Seung Heon. More figures will be added to the zone given the highly raved Korean popular culture.


For high res images: https://bit.ly/mtsgbaesuzy


Madame Tussauds

The ultimate celebrity experience and the world’s best known and most popular wax attraction. There are currently 23 Madame Tussauds attractions around the world. Each of the attractions is unique and tailored to the host city and visitor demographic to feature both local as well as international figures.


The result of 200 years of expertise and painstaking research every figure takes Madame Tussauds’ gifted sculptors a minimum of three months to make, and costs more than $300K (Singapore dollars). Most contemporary figures are also produced following sittings with the celebrities themselves.

Madame Tussauds Singapore
Twitter: @MTsSingapore

Instagram: @MTsSingapore

Facebook: @MadameTussaudsSingapore
Hashtag: #MadameTussaudsSG

Mobilising Malaysian Accountants to Be Net Zero Professionals

KUALA LUMPUR, MALAYSIA – Media OutReach – 6 October 2021 – CPA Australia has taken up the clarion call for net zero greenhouse gas emissions and joined 12 global accounting bodies to launch an accounting profession commitment to net zero. This commitment can enable local accountants to support Malaysia’s efforts to tackle climate change.

Priya Terumalay: Accountants can have a significant impact in responding to climate change as they work in every sector of the economy

Today’s launch is an initiative of The Prince of Wales’ Accounting for Sustainability (A4S) Project Accounting Bodies Network (ABN), of which CPA Australia is a member. This network represents over 2.5 million professional accountants and students across 179 countries.

As one of the world’s largest professional accounting bodies, CPA Australia has pledged to achieve net zero greenhouse gas emissions within our organisation and to provide sound advice to governments for a just transition to a net zero emissions economy. We have also committed to providing training and guidance to our members to support them in reducing greenhouse gas emissions in their own organisations and businesses.

CPA Australia Chief Executive Andrew Hunter said “The accounting profession occupies a privileged position in the global economy. As trusted advisers, we’re privy to deep business insights about sustainability risks and opportunities. This knowledge creates an obligation to use our skills to protect our environmental heritage. CPA Australia is a global organisation in a global profession and we’re proud to be part of the global response to climate change,” he said.


CPA Australia’s net zero commitment coincides with the Malaysian Government’s commitment to reduce its greenhouse gas emission intensity of GDP by 45 per cent by 2030 and become a carbon neutral country by 2050.

CPA Australia Malaysia Country Head Priya Terumalay said “CPA Australia is committed to providing our local members with the know-how to be net zero professionals, so that they can make a positive contribution to Malaysia’s 2030 and 2050 commitments.

“Climate change is impacting our planet and each of us can play a part towards lessening the emission of greenhouse gases and allowing future generations the same quality of life as we experience today.

“As accountants, we work in every sector of the economy and can have a significant impact in responding to climate change. I am confident that Malaysian accountants will join with us and help chart a course of action towards national and global net zero emissions,” she said.

CPA Australia is one of the few accounting bodies in the world to produce an Annual Integrated Report that has received Limited Assurance under the entire <IR> framework. We will report our progress against the net zero commitment in our Integrated Report.

Read the Net Zero Commitment here.

About us

CPA Australia is one of the largest professional accounting bodies in the world, with more than 168,000 members in over 100 countries and regions, including more than 10,500 members in Malaysia. CPA Australia has been operating in Malaysia since 1956 and opened our Malaysian office in 1994. Our core services include education, training, technical support and advocacy. CPA Australia provides thought leadership on local, national and international issues affecting the accounting profession and public interest. We engage with governments, regulators and industries to advocate policies that stimulate sustainable economic growth and have positive business and public outcomes. Find out more at cpaaustralia.com.au.

#CPAAustralia

Laos to Return to Miss Universe 2021 Pageant

Miss Universe Laos

Laos is to hold its third edition of the Miss Universe Laos pageant this year, with the winner to be crowned this month.

Check out POND’S Brand Day on Lazada to Glow like Wendy!

JAKARTA, INDONESIA – Media OutReach – 5 October 2021 – Global skincare brand POND’S partners with Southeast Asia’s leading e-commerce platform Lazada to launch their biggest regional beauty campaign of the year—POND’S x LazMall Glow Like Wendy Brand Day, a 3-day event from 7 to 9 October featuring POND’S new brand ambassador Wendy from Red Velvet, one of the world’s most popular K-Pop groups.

Wendy is the face of POND’S for the first ever POND’S Bright Beauty Triple Glow  Serum, the latest breakthrough serum that works 60 times better than Vitamin C to brighten, smoothen, and hydrate skin for the ultimate Korean glow. Packed with 3 most potent skin perfecting ingredients including GlutaBoost- C, hyaluronic acid and niacinamide – the lightweight formula is proven to be effective yet gentle on skin and suitable for all skin types.  91% of testers* said their skin is visibly brighter after usage and Female Daily users are also giving raving reviews, with a rating of 4.8/5. What’s more – the total POND’S Bright Beauty range, consisting of day cream and cleanser, has also been infused with the power of serum.

The upcoming campaign will combine Wendy’s beauty and skincare expertise sharing with the rising popularity of live-streaming in these markets. The Glow like Wendy Live Event on LazLive 7 October 2.30pm will be a high production event, featuring an exclusive interview with the “Queen of K-pop”, where she will answer fan questions and share about her skincare routine, her secrets to achieving her signature glowing skin, and her experience in her first-ever solo brand partnership. Viewers stand a chance to win exclusive Wendy x POND’S beauty kits during the livestream by participating in games and Q&As!

In addition to exclusive Wendy interview content, the livestream will be packed with a fun-filled line up of activities featuring beauty influencer, Nanda Arsyinta, who will also share her expert beauty tips.

Fans can also look forward to Wendy bundles, pre-sales, vouchers, flash sales and up to 50% discount on all POND’S products.

The partnership with Lazada further cements POND’S goal to aggressively grow its e-commerce business and ramp up growth in Southeast Asia over the next five years. [1] The brand aims to leverage on consumer insights and e-commerce best practices to remain one of the leading skincare brands in the region. POND’S Global Brand Vice President Rohit Bhasin shared that “Lazada is an excellent platform for this live event—they’ve grown to be an exciting beauty destination in Southeast Asia, and they’re constantly innovating for better experiences. We’re certain that our partnership will make way for pioneering more skincare initiatives in the region.”

“We are excited to partner with POND’S to bring consumers a unique LazMall shopping experience that guarantees 100% product quality and authenticity coupled by interactive LazLive content to truly engage customers. Through Lazada, we hope shoppers will not only enjoy exclusive promotions, but also have a chance to get to learn more about the brand’s story,” said Pierre Beckers, Regional LazMall FMCG Director, Lazada Group.

POND’S x LazMall Glow Like Wendy Brand Day will be on 7 to 9 October.

*Based on the Pond’s Serum Clinical Test, Self-assessment agreement score, SPRIM Medical, China, Dec 2020–Feb 2021

About POND’S

POND’S is a skin care brand that debuted in the U.S. in the 1800s. For over a century, the brand has transformed the beauty industry with iconic products like POND’S Cold Cream as well as pioneering skin care technologies like Vanishing Cream. The brand has always been about helping women look and feel beautiful with products that have been the beauty secret of women for generations.

Today, POND’S is one of the biggest global brands in the beauty industry, known for skin care favorites like POND’S Bright Beauty and POND’S Age Miracle. Backed by leading edge skin science of the POND’S Institute, their products go far beyond moisturizing – giving amazing holistic and youthful glow to skin.

About POND’S Bright Beauty Triple Glow Serum

New POND’s Bright Beauty Triple Glow Serum harnesses the triple power of potent skin-perfecting ingredients for the ultimate 3D Korean Glow. It works 60 times better than Vitamin C to brighten, smoothen and hydrate skin. Glutaboost-C brightens skin and fades dark spots, Vitamin B3 minimizes the appearance of pores, and Hyaluronic Acid deeply hydrates each skin layer.

About Lazada Group

Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia. We are accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. With the largest logistics and payments networks in the region, Lazada is a part of our consumers’ daily lives in the region and we aim to serve 300 million shoppers by 2030. Since 2016, Lazada has been the Southeast Asia flagship platform of Alibaba Group powered by its world-class technology infrastructure.

#PONDS